WHAT THE DATA SAY: 89% plan to cook more at home to save money and get healthy

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

FOOD INFLATION FORCES MORE COOKING AT HOME

More Americans plan to cook at home this year to save money, based on our Harris Poll research with Flashfood.

• Food prices are predicted to increase 1.9 percent in 2025, according to the USDA.
• 83% of U.S. consumers say saving money is an even bigger priority in 2025 than it has been in other years.
• 81% say saving money on food is a top priority.
• 89% believe cooking meals at home is not only one of the best ways to save money on food, but also a healthier alternative to takeout or dining out.

DRY JANUARY OR CANNABIS 2025?

For many, it’s “dry January,” yet it’s also a cannabis-filled 2025, based on our Harris Poll research.

• 75% of Americans said they considered participating in dry January.
• 75% of those looking to de-stress in 2025 also are considering incorporating THC/CBD products into their routine – with DoorDash adding hemp-derived product delivery in some states.

PARENTS WANT CHILD CARE HELP AT WORK

Parental stress is nearly double that of the general population. Based on our Harris Poll study with Bright Horizons, the workplace is a big part of the problem and the solution.

• 34% of working parents feel they’re working too many hours.
• 58% say they’re not giving 100% of themselves at work, and 63% worry they cannot give their all to their families.
• 46% place “help with paying for child care” at the top of their benefits wish list.
• See also: HR Leaders Say Flexible, Employer-Sponsored Child Care Benefits Are Essential for Employers in Today’s Market

ICYMI:

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