WHAT THE DATA SAY: 40% distracted by Super Bowl coverage – up from 28% last year

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

SUPER BOWL FLU

22.6 million U.S. employees will miss work the day after Super Bowl LIX, up from the previous record of 18.8 million last year, according to our research from the Harris Poll and UKG.

• 14% of U.S. employees plan to miss at least some work on Monday.
• 28% say they’ll be less productive than usual.
• 46% of U.S. employees would feel more comfortable asking to take off the Monday after Super Bowl if they knew their manager was also taking the day off.
• 7% of U.S. employees say they’d be reprimanded by management if they asked to miss work on the Monday after the big game.
• 40% say they’ll be distracted by Super Bowl media coverage when they work the Monday after the game – up from 28% last year.
• See also: Humorous ads of course are in, but certain messaging isn’t wanted on Super Bowl night, a recent Harris Poll found

DEBT IS A DEALBREAKER

1 in 10 Americans wouldn’t date someone with credit card debt, based on our Harris Poll survey with NerdWallet.

• 10% of Americans say they would never date a person with credit card debt.
• Gen Z (15%) and Millennials (13%) are even more likely to say this than Gen X (7%) and Boomers (5%).
• 43% would break it off at because of $5,000 debt or more, and 20% say $20,000 or more is a dealbreaker.
• 67% wouldn’t continue to date someone who lied about how much debt they have.
• 85% say financial responsibility is an essential quality in a romantic partner.
• One exception: 77% would be okay with a partner having student loan debt.

ALL IN ON OPEN BANKING

Consumers and businesses are reaping the benefits from the rise of open banking – financial services that allow consumers to securely share their financial data with third-party providers – according to our Harris Poll report with Mastercard.

• 76% of consumers say they connect financial accounts directly to tools to conduct financial tasks.
• 58% share data for more personalized experiences with trusted organizations.
• 85% of businesses use open banking and are optimistic about its continued growth.
• 91% believe their firm’s use of open banking will grow over time.
• 92% agree that “open banking is essential for future-proofing my organization.”
• Benefits businesses report from open banking are improved profitability (64%) and a positive impact on revenue (63%).

MADE BY AI

AI-generated photos could replace traditional professional headshots, according to our Harris Poll survey with PhotoPacksAI.

• 43% of Americans lack professional headshots.
• 39% of Americans with headshots haven’t updated them in four or more years.
• 44% of Americans would consider using AI-enhanced photos.
• 55% of Millennials would consider AI headshots, followed by Gen X (48%), Gen Z (43%) and Boomers (31%).
• The primary reasons for considering AI-generated headshots are convenience (38%), high-quality results (34%), editing capabilities (33%) and cost savings (32%).

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