Stagwell (STGW) Agencies 72andSunny, Allison, Anomaly, Code and Theory, Colle McVoy, HUNTER, Jasper Advisors and Trade X Partners Deliver Standout Moments During and Surrounding Super Bowl LIX

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A roundup of Stagwell’s work at Super Bowl:

• 2022
• 2023
• 2024

Three Spots Earned Top 10 Honors from USA Today Ad Meter

NEW YORK and NEW ORLEANS, Feb. 10, 2025 /PRNewswire/ — Stagwell, the challenger network built to transform marketing, and its network of award-winning agencies aired four standout spots during this year’s Super Bowl LIX for clients Bud Light, the National Football League (NFL) and Starbucks. Alongside the Big Game, Stagwell agencies led high-impact off-field campaigns and activations for clients including Budweiser, Booking.com, Don Julio, Frank’s RedHot, GoDaddy, Perdue Chicken and more.

The on-air work includes some of the leading campaigns including three of the top 10 highest-rated commercials on the USA TODAY Ad Meter. The critical acclaim underscores the creative and strategic impact of Stagwell’s agencies in sports and marketing. In the lead up to Super Bowl LIX, last week Stagwell hosted a SPORT BEACH Clubhouse in New Orleans and continues to cement its sport presence.

“The Super Bowl has become a moment where sport meets culture,” said Stagwell Chairman and CEO Mark Penn. “In a sea of mediocrity, the work of Stagwell agencies like 72andSunny and Anomaly stands out for its creativity and cultural relevance.”

The Big Game

Crafting the biggest brand narratives at the Super Bowl.

NFL x 72andSunny

NFL “Somebody | It Takes All of Us” – 72andSunny rolled out its powerful Big Game ad featuring NFL players mentoring children through the NFL’s partnerships with Big Brothers Big Sisters of America, Special Olympics, and the InSide Out Initiative. The ad was ranked in the top three in The New York Times’ roundup.  

NFL x 72andSunny

NFL “Flag 50” – 72andSunny and the NFL went back to the 80’s for an ad that aired after halftime during the broadcast. This nostalgic spot stars dynamic varsity flag football stars and encourages viewers to advocate varsity flag football in 50 states. The campaign earned 4.5 stars in Ad Age’s review.

Bud Light x Anomaly

Anomaly carried on its tradition of leading Bud Light’s Super Bowl campaign. The 60-second spot for Bud Light aired during the game and starred musician Post Malone, comedian Shane Gillis, and NFL legend Peyton Manning. They brought Big Men on the Cul-de-Sac (BMOC) energy to the Big Game. Bleacher Report ranked the ad in the top three in 2025.  

Starbucks x Anomaly

Starbucks “Hello Again”– Anomaly helped Starbucks power its comeback with a bold new campaign. The coffee giant, which recently introduced an initiative focusing on its personal touch, featured a pre-game Super Bowl ad backed by AC/DC’s “Thunderstruck.” A follow-up post-game ad used the same song to promote a free tall coffee for rewards members the day after the game.

Off the Field

Outside of the national stage, clients and agencies made a splash.

Allison

Allison helped clients including Budweiser, GoDaddy and Booking.com with media strategy leading up to the Big Game, securing hundreds of media placements and millions of impressions for Budweiser’s Clydesdale Super Bowl return; GoDaddy’s launch of its AI-powered website builder, GoDaddy Airo; and Booking.com’s bookable Big Game experience with exclusive access to Super Bowl tailgates and meet-and-greets.

The agency also supported several high-impact onsite activations for clients Dexcom, Good Sports, GNC, and Special Olympics. Dexcom debuted with Mike Golic Sr. sharing his diabetes journey and how their Stelo biosensor helped manage blood sugar. Good Sports brought Kyle Rudolph to promote youth sports accessibility, while GNC created buzz with branded Lyft cars, a smoothie hut, and appearances by Steelers legends Joey Porter Sr. and Ryan Clark. Special Olympics returned with Broncos LB Alex Singleton discussing inclusive health initiatives alongside a youth athlete.

Anomaly

Anomaly collaborated with Don Julio and Popeyes to launch a limited-edition Championship Lineup menu. The one-day-only menu blended Louisiana-style fast food with luxury spirits, featuring a Tequila Don Julio Reposado flavored chicken sandwich and wings.

Code and Theory

Code and Theory partnered with the NFL to reimagine the fan-first experience with the new NFL app, enhancing game-day streaming and real-time stats. The app integrates personalized content, live updates, and streamlined navigation, creating an immersive, user-centric platform for football fans.

Ahead of the Big Game, Code and Theory also helped an NFL playoff championship team, The Washington Commanders, with a major rebrand – twice. The agency led the transition from the team’s original moniker to the interim “Washington Football Team” and, ultimately, to the powerful and permanent identity of the Washington Commanders.

Colle McVoy

Colle McVoy partnered with Perdue Chicken, where Comedian Wayne Brady “winged it” with improvised livestream performances during the game drawing from key game moments, commercials, and viewer requests. The partnership encouraged viewers to rethink Super Bowl rituals.

The agency also debuted a fresh spot with Frank’s Red Hot featuring Paris Hilton. The ad showed Paris whipping up gameday recipes while inviting fans to show how they spice up their dishes with Frank’s. Viewers had a chance to win cash prizes, along with a crystal-bedazzled bottle of Frank’s RedHot.

HUNTER

HUNTER partnered with TABASCO and local Chef Alden Boudy to showcase how TABASCO can elevate pizza on National Pizza Day in New Orleans. The agency also supported media relations for STōK Cold Brew Coffee’s Super Bowl ad featuring Wrexham AFC, Rob McElhenney, Ryan Reynolds, and Channing Tatum in a fun campaign to elevate goal scoring celebrations. Lastly, HUNTER helped launch TurboTax’s 12^thannual Super Bowl commercial, securing high-impact media coverage for the brand’s Big Game creative featuring Issa Rae.

Jasper Advisors

Jasper Advisors supported NWSL Commissioner Jessica Berman and WNBA’s Shana Stephenson ahead of Super Bowl Weekend, preparing Berman for media interviews and Stephenson for a panel on sports, community, and identity.

Trade X Partners

Trade X Partners developed and activated for Perdue Chicken supporting “Game Day” with Super Bowl adjacent content starring actor, chef and Perdue partner Valerie Bertinelli telling “CBS Mornings” how she likes to serve up her wings.