WHAT THE DATA SAY: 53% rate sleep quality as fair or poor; women more than men

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

SLEEPLESS IN AMERICA

Most Americans lost an hour of sleep this past week, and many are struggling to find sleep quality overall, based on our Harris Poll research with Mattress Firm.

• 53% of Americans rate their sleep quality as fair or poor.
• Women (55%) are more prone to sleep quality issues than men (50%).
• 7 in 10 say some kind of noise helps them sleep, with favorites being nature sounds (45%) and white noise (22%).
• 26% travel with their own pillows for better sleep quality.
• When it comes to daylight saving time, 44% love the longer daylight and adjust easily.
• 40% say changing the time is outdated.
• 42% have had their sleep affected in some way by daylight saving time – women (46%) more than men (37%).

FEAR OF FLYING

Recent air travel incidents have Americans on edge, based on our Harris Poll survey with The Points Guy.

• 72% believe airline travel is safe overall.
• Yet 65% are more nervous about flying in light of the recent safety incidents.
• 51% always are nervous when flying, and 20% are “very nervous.”
• 36% admit their fear has led them to change their travel plans.
• 43% use distractions like music, movies, games or books to overcome their fears.
• 22% use medication to combat flying stress.
• 14% consume alcohol to cope – with men (17%) more likely than women (11%).

MONEY ON WOMEN’S MINDS

Women feel confident about managing their personal finances, yet money remains a top stressor, according to our HarrisX research with Laurel Road.

• 65% of women rank personal finances as a top source of stress and anxiety.
• 78% say concerns about the economy make them uneasy about staying on track with their financial goals, including retirement savings (36%), credit card debt repayment (30%) and salary (22%).
• 76% of Gen Z women and 58% of Millennials look to their parents for financial guidance.
• 30% of women use social media to learn about financial trends and practices.

CRYPTO CONFUSION

While Americans are familiar with cryptocurrencies, skepticism in the investment remains high, according to Harris Poll’s QuestBrand.

• 58% of U.S. adults say they are familiar with cryptocurrency.
• 1 in 4 are currently invested in or trading crypto.
• 58% consider crypto to be a fad.
• 45% say they know how crypto works.
• 46% think crypto will be a mainstream payment method in the future.

CEOs FEAR FOR THEIR JOBS OVER AI

With AI reshaping the business landscape, global CEOs are feeling the pressure to successfully adopt AI or risk losing their jobs, based on our Harris Poll research with Dataiku.

• 74% of global CEOs said they risk losing their jobs if they fail to deliver measurable AI-driven business gains within 24 months.
• 70% predict at least one of their peers will be ousted due to a failed AI strategy.
• 54% say their competitors have deployed a better AI strategy than their company.
• 63% say their boards demand measurable AI-driven results.
• As a result, 35% say many AI initiatives are designed more for optics than real business impact.

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