Assembly and Mastercard

PROBLEM 

Mastercard believes in “doing well by doing good” and delivers it through data and technology tools. They wanted to create an engaging platform, delivering support to people in refugee crisis in Ukraine.  

SOLUTION

The “Where to Settle” project by Mastercard is an innovative, data driven tool to provide access to economic opportunity, but also to support local governments and communities, key stakeholders in the Mastercard ecosystem. The tool, which was the heart of the campaign, aggregated job and real estate data, anonymous Mastercard spending insights, and data from the Polish Central Statistical Office, making Where to Settle the most-awarded campaign at the Cannes International Festival of Creativity in 2024, including receiving the Cannes Lions Titanium, Grand Prix and more. The campaign also won the Effie Europe 2024 award. 

 
RESULTS 

The tool proved highly effective, attracting 242.17k unique users and facilitating 73.7k form submissions. Among Ukrainians assisting refugees, 92% found it useful, while 20% of refugees benefited from the platform. Additionally, 80% of Ukrainians and 57% of Poles expressed intent to use the tool again after engaging with it. 

About Assembly: Assembly is the modern media agency, bringing together data, talent, and technology to deliver connected solutions.