PRophet and Sloane & Company

PROBLEM

Sloane & Company, a leading strategic communications firm in the Stagwell network, often crafts press releases with 30+ data points. However, journalists typically focus on only a few, meaning valuable insights get overlooked. In a crowded media landscape, Sloane needed a way to deliver stronger messaging, ensuring the most compelling data points stood out. The goal: Increase the media impact and resonance of press releases.  

SOLUTION

Sloane enlisted PRophet, Stagwell Marketing Cloud’s AI-powered PR tool, to analyze and optimize its press releases. PRophet identifies the three most relevant data points by scanning digital, social, and broadcast media trends. By streamlining client messaging, Sloane is able to increase media coverage by aligning insights with journalists who are most likely to find them relevant and newsworthy. As a result, press materials become more concise and targeted, cutting through the noise and improving pickup rates in an increasingly competitive news cycle. 

RESULTS

By leveraging PRophet, Sloane achieved a 20% increase in media coverage over six to eight months. The AI-driven approach helped refine messaging, making pitches more engaging and aligned with journalist interests. Sloane reduced time spent on revisions while improving effectiveness, ensuring its insights gained traction. PRophet provided a data-backed strategy that enhanced PR impact, helping Sloane deliver high-impact narratives while improving visibility and engagement across key media channels.  

About Sloane & Company: Sloane & Company is an industry-leading strategic communications firm delivering the right messages to the audiences that matter or advising on high-stakes deals and crises. 

About Stagwell Marketing Cloud: Stagwell Marketing Cloud is a suite of AI-powered, data-driven solutions built for the modern marketer, spanning research, communications, creative, and media. 

About PRophet: PRophet is the first A.I.-driven DaaS platform designed by and for the PR community that analyzes past stories to better predict future media.