Stagwell | InsightsIQ: Stagwell Crowns Winner of Summer Intern "Shark Tank” Competition

This summer, as Stagwell welcomed its inaugural class of summer interns, Stagwell Marketing Cloud invited our enterprising interns to identify how they might use AI to improve business efficiency across our organization. The brief called for pitches for ideas related to the functions they were supporting for the summer or big-think about how the marketing services sector can transform.

A total of 23 interns submitted 13 forward-thinking concepts. These ranged from an AI-driven insights tool utilizing Natural Language Processing (NLP) for comprehensive analysis of global market research data to a brand strategy advisor leveraging Stagwell’s extensive data ecosystem for proactive, data-driven brand strategy proposals.

We’re proud to announce the winning idea from that competition: InsightsIQ!

Developed by Andrew Cheng, Tyler Costin, Leah Mangold, Sam Rosenberg, Lucas Simon, and Karl Sefordzi, InsightsIQ streamlines the aggregation and analysis of survey data. It delivers concise summaries and generates actionable next-steps based on the gathered data. For a demo of the tool in action, watch the short clip below.

This summer’s pitch competition not only provided a platform for emerging talent to influence tech investments at Stagwell but also allowed them to gain invaluable experience with cutting-edge tools. Stagwell Marketing Cloud remains committed to fueling entrepreneurship and innovation across its global marketing network, especially in light of the transformative impact of frontier technologies like augmented reality and artificial intelligence.

Every year, SMC invites entrepreneurs from our agencies to pitch the next big product idea that will shape the future of marketing services. This competition has generated a strong roster of in-market products to date: ARound, PRophet, SmartAssets, Harris Brand Platform, Wonder Cave, and more.