Thought Leadership

Stagwell Spotlight on Europe: September 2023

CONTACT

SIGN UP FOR OUR EUROPE MONTHLY NEWSLETTER

Stagwell Chief Growth Officer Helen Lafford shares inspiration from network agencies in Europe, and the latest and greatest marketing in the region.

In this month’s newsletter we’ve taken some inspiration from the Stagwell agency community, and the world around us, to consider themes around the topic of leadership.

Whether you believe that leadership should be rooted in kindness or you take Sarina Wiegman’s view that strength, resilience and collaboration will deliver the best results, leadership styles — whilst they can be learned — are often an inherently personal behaviour.

We believe that an agile and adaptive leadership style can have a hugely beneficial impact on the workplace and in client relationships. We hope you take some inspiration from the ideas we have curated here.

Our Theme This Month: Leadership

James Townsend, Assembly

James joined Charles Day, host of the Fearless Leader podcast to share his approach to leadership as a “credible optimist”. The discussion touched on creativity, the role of absence in leadership and being a magpie leader.

Listen here

Helen James, CPB Europe

Helen James in the CEO of CPB Europe and the co-founder of Creative Equals Business, a leadership programme and community for women in the creative industries. She is focused on ensuring more women in marketing and creative roles are able to thrive at the top. Read more from Helen in her monthly Marketing Week column.

Agency Spotlight

Anomaly partnered with MINI for its biggest launch in recent history. The work introduces the new range of All-Electric MINI with a campaign that unveiled an energetic and refreshing series of stylized looks promoting the new cars. Experience this exciting campaign here.

CPB London continues to break conventions with The Glenlivet for the launch of its Twist & Mix Cocktails. They created films and imagery to showcase the innovative, premium ready-to-serve experience featuring The Glenlivet’s collection of whisky-based cocktails.

Locaria founder & CEO, Hannes Ben weighed in on the challenges and opportunities of multilingual content creation, how AI can lend support, and why we need to move beyond ‘translation’ with LBB: Beyond AI in Translation: Addressing Multilingual Content Creation

If you require any additional information on Stagwell, our agencies or what we’ve shared, we would be more than happy to assist you. Please don’t hesitate to contact us.