WHAT THE DATA SAY: Mediterranean diet favored by 8 in 10 Americans for 2024

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

BEST DIETS FOR 2024

The Mediterranean diet remains the favorite health plan for 2024, according to our new Harris Poll survey with U.S. News & World Report.

• For the seventh consecutive year, the Mediterranean diet (85.1% in popularity) takes the No. 1 spot with its focus on diet quality rather than a single nutrient or food group and a daily consumption of fruits, vegetables, whole grains, beans, nuts, legumes, olive oil, herbs and spices.
• Rounding out the top 10 are the DASH diet (75.4%), MIND diet (60.7%), Mayo Clinic diet (55.3%), Flexitarian diet (53.6%), WeightWatchers (46.1%), Volumetrics diet (41.4%), Dr. Weil’s Anti-Inflammatory diet (41.1%), TLC diet (39.9%) and Vegan diet (17.9%).
• Six newly evaluated diets make the list this year: Vegan diet, Dukan diet, Herbalife Nutrition, HMR Program, Profile Plan and Plantstrong.

FUTURE OF TRANSPORTATION

The next decade will mark significant changes in the transportation experience – from driverless cars to better urban transit – according to our Harris Poll study with MITRE.

• 40% of Americans believe their transportation experience will improve in the next 10 years, with 23% saying it will get worse.
• When thinking about the future of transportation, 90% want to see improved safety, 83% lower costs, 79% better data privacy, 78% more predictability and 77% environmental sustainability.
• Boomers (62%) rate safety as the highest priority for transportation improvements, while Gen X (47%) cites cost as the top priority.
• 85% of Gen Z believe it is important to increase environmental sustainability during the next 10 years – 11 points higher than other generations.
• At the same time, Gen Z is the most skeptical about the role of AI and automation in transportation (40% for Gen Z versus 27% of others who say AI will have a detrimental impact).
• 40% of Americans expect to use driverless cars, taxis, ridesharing vehicles and delivery vehicles in their lifetime.
• 60% expect to use driverless taxis in urban areas.

JOB HUNTERS WANT BALANCE VERSUS A TITLE

As we head into the new year, job seekers are putting more focus on personal fulfillment and work-life balance, according to our Harris Poll survey with Express Employment Professionals.

• 83% of job seekers say it’s more important to have a meaningful job than a high-level job title.
• 80% define success more by work-life balance than climbing the corporate ladder.
• Hiring managers appear to agree, with 85% saying it’s more important for workers to have a meaningful job than a high-level job title.
• 84% of hiring managers say employees now define success by work-life balance rather than climbing the ladder – especially compared with three years ago.

8 QUALITIES AMERICANS WANT FROM LEADERS

Americans today feel that good leaders are in short supply and that modern leadership begins and ends with trust, based on our Harris Poll survey with U.S. News & World Report.

• 86% of Americans are “largely disappointed” by leaders in society today.
• 72% said political leaders aren’t trustworthy.
• When asked how “leaders can earn trust,” more than 1,000 Americans responded and ranked their advice for leaders:
  1. Be Honest
  2. Put People First
  3. Be Transparent and Communicate
  4. Be Reliable
  5. Be a Team Player
  6. Take Action and Get Results
  7. Show Some Ethics
  8. Be Respectful

READY TO TALK REPUTATION AND RISK AT CES?

We have spent a lot of time focusing on risk and reputation in 2023, and Stagwell has been sharing what we’re seeing through our expanded crisis team. This includes addressing when companies should speak out, the role of corporate purpose today and the major wedge issues to expect during the 2024 U.S. election cycle.

• As a next step in sharing our research and insights, we are continuing the reputation and risk discussion at CES on Wednesday, Jan. 10.
• Let us know if you would like to be included by reaching out at ces2024@stagwellglobal.com.

ICYMI

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

• CES 2024 for the C-Suite: Our Experts on What to Expect
• Empowering consumers through the short-form video revolution
• Unity is a winning strategy. As we head into the 2024 election, more of us should try it.
• AI Recruiting Tools Are Rich With Data Bias And CHROs Must Wake Up