Stagwell at Super Bowl 2024

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A roundup of Stagwell’s work at Super Bowl:

• 2022
• 2023

Stagwell’s network crafted some of the biggest brand experiences on and off the field at the Big Game, with ads for clients such as Ally Financial, Bud Light, E*Trade, National Football League, United Airlines, and more. Our agencies dominated the post-Super Bowl ad rankings – including some of the top 10 highest-rated commercials in the USA TODAY Ad Meter, Ad Age, and Adweek. Explore the touchdown-worthy roster below:

The Big Game

Crafting the biggest brand narratives at the Super Bowl.

NFL x 72andSunny

72andSunny led three ads for its long-time partner the “NFL“, including “Born to Play,” crowned #5 by viewers around the U.S. in the USA Ad Today Meter and in Ad Age’s 2024 Big Game ranking. The ad pays tribute to the league’s growing global initiatives and focus on developing local talent.

72andSunny also ran two other spots for the NFL: “Tackle Bullying” and “Mental Game.”

Paramount+ x 72andSunny

72andSunny calls attention to the European version of football in this comedic campaign in partnership with Paramount+ and CBS Sports. “Nobody Watches Like Us” welcomes the UEFA Champions League season, which will kick off just two days after Super Bowl LVIII. The ad salutes American viewers and their dedication to tuning into their favorite UEFA teams, no matter the time or day.

United x 72andSunny

Not one, not two, not three, but six big game spots. 72andSunny, United Airlines’ agency of record, helped create six regional ads, five tailored to different cities and one for the general market. The campaign highlights United’s decision to eliminate change fees on flights. Kyle Chandler, widely recognized as football coach Eric Taylor in “Friday Night Lights,” stars in the campaign, reciting messages made personal for football fans of various NFL teams.

E*Trade x 72andSunny

The iconic E*Trade Baby is back in 72andSunny’s latest campaign for E*Trade, “Get in the Game.” The babies go head-to-head with their parents in a hilariously competitive pickle-ball match up.

Budweiser x Allison

Global marketing and comms consultancy Allison supported the launch of its fourth Budweiser Super Bowl commercial, “Old School Delivery,” which marks the iconic Clydesdales’ exciting return to the Big Game. To date, their efforts have secured over 1.45B impressions and over 2,300 placements regarding the ad.  Budweiser’s ad ranked #8 in the USA Today Ad Meter, a reflection of consumers’ favorite spots from 2024. 

Bud Light x Anomaly

Entrepreneurial ad agency Anomaly continued its tradition of leading Bud Light’s Super Bowl spot this year. The beer brand doubled down on its lighthearted humor and introduced a new character into the Bud Light universe, along with some familiar faces the brand loves. 

Ally Financial x Anomaly

Ally Financial, with Anomaly’s help, aired a 30-second spot on Paramount+ during the big game. In line with their brand messaging around saving and being smart with your money, the ad spotlighted how consumers can use Ally to help save for things you might see appear in the Super Bowl.

Off the Field

Outside of the national stage, clients and agencies made a splash.

Allison

Allison brought NFL Atlanta Falcons wide receiver and Stagwell SPORT BEACH veteran Mack Hollins to Super Bowl Media Row in support of the world’s first indoor smoker – the GE Profile Smart Indoor Smoker. This is GE’s first time using the Super Bowl Media Row platform. The agency also brought NFL Denver Broncos linebacker Alex Singleton and a Special Olympics athlete to SBMR to launch a new Special Olympics program made possible by the CDC, which aims to make nutrition education accessible for all and change the game for people with intellectual and developmental disabilities.

Frank’s RedHot x Colle McVoy

Full-service creative agency Colle McVoy worked with Frank’s RedHot to partner with a Jason Kelce for brand-to-brand conversations during the Super Bowl via social. 

MedStar Health x Doner

Full-service advertising agency Doner developed new work for their client MedStar Health, an $8 billion health system operating in Washington DC, Maryland, and Virginia. The first new video in the campaign will be aired during the big game locally in Baltimore and in DC. The new campaign builds upon the MedStar Health brand promise, “It’s how we treat people,” and employs a cumulative tale storytelling technique to reveal the positive impact MedStar Health’s care has on people.

Diageo x HUNTER

HUNTER and DIAGEO brand Tequila Don Julio lit the way into Super Bowl weekend in a big way. The brand turned the landmark STRAT hotel into a 1,149-foot-tall bottle of Tequila Don Julio 1942. In a first-of-its-kind projection stunt executed by HUNTER, the towering bottle is capturing the world’s attention and reminding everyone to include Don Julio in game day festivities (and beyond).  Follow along HERE.

Danone x HUNTER

Danone brand STōK Cold Brew Coffee is all about bold moves, and this past Sunday, the brand is unveiled their first-ever Big Game ad and shamelessly challenging traditional American football culture. The new spot reveals that Stok is the cold brew coffee that fuels Ryan Reynolds and Rob McElhenney’s Wrexham AFC mascot, Wrex the Dragon, portrayed by Sir Anthony Hopkins. The HUNTER team is amplifying the creative in media outlets including  Esquire, OK! Magazine, Mashed, CNET and more. Grab a cold brew and check it out HERE. 

Lovesac x KWT Global

Integrated communications agency KWT Global and Lovesac teamed up with Creative Artists Agency for the second year in a row to offer their esteemed roster of athletes a moment of relaxation during Super Bowl weekend. Within a private Palazzo Las Vegas suite, CAA athletes were able to take advantage of ‘Hydration Stations’ equipped with Hyperice recovery devices and IV’s — all from the comfort of a Lovesac SuperSac and Footsac blanket.

Grand Marnier x Team Epiphany

Team Epiphany partnered with Grand Marnier to produce Magic Johnson’s Mount Rushmore Super Bowl Party at the brand–new Fontainebleau Hotel in Las Vegas. A–list guests will enjoy multiple photo moments, signature Grand Marnier cocktails and music by Just Dimy