AI FRONTIERS AT STAGWELL

Tipico engaged Code and Theory to lead Bet Like You’re From Ohio, an integrated campaign to capitalize on the moment sports betting would be legalized in Ohio and bring Tipico to market. The agency utilized ChatGPT for persona development and leveraged real-time data to inspire everything it did, including creating hyperlocal messaging that helped Tipico meet 57% of its annual registration target in one month.

Next-gen fan engagement platform ARound partnered with its first NBA team to bring Cavs ARcade to Rocket Mortgage FieldHouse. Fans were able to digitally interact with the basketball court and fellow fans in the FieldHouse, and witness real-time effects on the Cavs’ video screen through mass multi-user gaming, 3D player personalities and more. Spectators at each game averaged 14 minutes of engagement per experience.

To reinforce La-Z-Boy’s new platform, Long Live the Lazy, Colle McVoy’s creative technology team designed and fabricated “The Decliner,” a first-of-its-kind recliner allowing owners to generate with AI a cancellation excuse via SMS simply by pulling the handle. Over 36,000 people signed up for a chance to win their own Decliner just in time for National Lazy Day as part of the earned creative brand act. 

In a media and publishing landscape saturated with data, readers often find polling and election insights challenging to interpret, especially in isolation. With two decades of heritage transforming newsrooms, Code and Theory recognized that empowering readers with context could turn data points into compelling narratives.

Google set out to create a 360° event-scale augmented reality (AR) experience at CES that would help attendees experience its presence in a whole new dimension. Google partnered with Left Field Labs to blend its physical booth location with a digital overlay, focused on bringing helpful and contextual information to attendees, as well as delightful moments. The experience was activated nearly 9,000 times during the four-day event.

In the lead-up to the most consequential election in a generation, NBC partnered with Code and Theory on a year-long endeavor to completely reimagine, redesign, and rebuild its election coverage Big Board from scratch. The public’s growing distrust in the news is, well, news to nobody, and making a reporting error on live TV with millions watching only compounds that sentiment.

How can a large global B2B enterprise strengthen its position in an international market while establishing trust and credibility as a local player? When Salesforce, a leading global CRM platform, set its sights on reaching mid-market companies in India, it called upon Instrument to help shift perceptions and demonstrate how Salesforce meets the diverse needs of Indian businesses of all sizes and stages of growth.