Acquisition: Unicepta

ABOUT UNICEPTA 

UNICEPTA is a leading global media monitoring and analytics platform headquartered in Cologne, Germany spanning eight countries and four continents with additional offices in Berlin, London, Paris, São Paulo, Shanghai, Washington DC, and Zurich. With 30 years of expertise in data-driven insights, it has scaled media monitoring and analytics capabilities with both earned and social media monitoring that empowers Fortune Global 500 companies.  

ACQUISITION RATIONALE

UNICEPTA, a scaled DACH (Germany, Austria, Switzerland) acquisition with global reach, added 475 employees and new media monitoring capabilities. It enabled immediate global scaling, U.S. client expansion, and cross-selling synergies, enhancing PRophet and SMC marketing tools. Replacing Cision Brandwatch with UNICEPTA saved $1 million across our portfolio. Clients include Adidas, Bayer, FIFA, TikTok, Toyota, Apple, and Airbus.  

UNICEPTA AT STAGWELL

UNICEPTA adds reputation management and campaign tracking capabilities to PRophet’s journalist and influencer discovery, management, and content generation platforms. With UNICEPTA, the PRophet Comms Tech suite of AI-powered software and services now has over 600 engineers, experts, and consultants, working with clients like P&G, The European Commission, Meijer, Pearson, Airbus, FIFA, Stellantis, and Siemens. UNICEPTA follows the acquisitions of LEADERS and InfluencerMarketing.AI into PRophet in July 2024.