Audio Marketing
STAGWELL MARKETING FRONTIERS
Make room, video. Audio is the hot new medium driving entertainment and engagement, and it has created an environment ripe for marketers to drive value out of audio advertising, social audio experiments, and scaled global audio content.
Stagwell believes that brands should move into audio as the next frontier to drive new dimensions of creative excellence, acquire valuable first party data, and create authentic opportunities for marketing integrations that tap into the fast-growing creator economy. Consumers are tuned into audio content – whether it’s podcasts, in-pod advertising or branded podcasts, voice search or viral sonic branding moments – there’s a lane for every brand to play.
The challenge? How this nascent space coalesces (or doesn’t) around core platforms, and how brands leverage new tech and data tools to understand their audiences and drive ROI.
Our POV on Audio
We live in an “audio always” society, and brands who haven’t yet explored audio via content or advertising should look at the recent explosion of investment from major tech players as a signal to experiment – fast”
WHAT DIGITAL CAN LEARN FROM BROADCAST RADIO
Stagwell CEO Mark Penn looks at the cyclical nature of marketing through the lens of audio, considering the future of the medium, its ability to build trust and breed familiarity, and its utility in both commercial and political contexts.
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AUDIO CONTENT WARS
The Streaming Wars in recent years were just a prelude to the all-out-battle for the future of audio content brewing in 2022. Experts from National Research Group explore the landscape and offer suggestions for how to stay ahead.
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SOCIAL AUDIO
Clubhouse. Twitter Spaces. Reddit Talk. Brands are still experimenting with social audio – but are consumers tuned in? Digital experts from Stagwell’s leading communications and influencer agencies KWT Global, HUNTER, and Veritas/Meat&Produce share the opportunities for growth in this space.
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the CHALLENGE OF LOCALIZING – AND SCALING – AUDIO
1 in 2 Americans say they use podcasts to “travel to new places and hear new perspectives.” What strategies should brands use to tap into the massive opportunities in global audio content? Locaria, Stagwell’s translation and transcreation agency, argues localization strategies will be key to tapping into this trend.
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CUstomer first thinking podcast ft. Kenna Agency
Businesses everywhere are struggling with digital disruption. They are now at an inflection point: give up obsolete marketing practices, or risk being denied a meaningful role in the lives of people. The goal is no longer to amplify the brand – it is to serve the needs and interests of customers at every stage. This new marketing model is characterized by the strategic embrace of Customer First Thinking, emphasizing a more unified customer experience via a set of governing principles that can transform the corporate role of marketing from brand messenger to customer advocate.
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