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For Investors:
Ben Allanson
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NEW YORK, April 22, 2025 /PRNewswire/ — Stagwell Inc. (NASDAQ: STGW), the challenger network built to transform marketing, today announced its participation in four upcoming investor conferences in May 2025.   

  • May 13: Needham Technology, Media & Consumer 1×1 Conference
    • Stagwell management will participate in 1×1 meetings throughout the day in New York.  
  • May 14: J.P. Morgan Global Technology, Media and Communications Conference
    • Stagwell management will participate in a fireside chat at 9:20am ET. Management will also be available for 1×1 investor meetings throughout the day in Boston.
  • May 21: B. Riley Securities 2025 Annual Investor Conference
    • Stagwell management will participate in 1×1 meetings throughout the day in Los Angeles.
  • May 28: Craig-Hallum Institutional Investor Conference
    • Stagwell management will participate in 1×1 meetings throughout the day in Minneapolis.

Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions. 

About Stagwell 
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com  

IR Contact:
Ben Allanson
IR@stagwellglobal.com 

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Contact:

For Investors:
Ben Allanson
IR@stagwellglobal.com 

For Press:
Kara Gelber 

PR@stagwellglobal.com  

 

 

 

 

NEW YORK, April 17, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, will report financial results for the three months ended March 31, 2025, on Thursday, May 8, 2025, before market open.

Stagwell will host a video webcast to review those results the same day at 8:30 AM (ET). Register here to attend the webcast.

A replay of the webcast will be available following the event at Stagwell’s website, https://www.stagwellglobal.com/investors/.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com

Contacts

For Investors:
Ben Allanson
IR@stagwellglobal.com

For Press:
Kara Gelber
PR@stagwellglobal.com

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Originally Released On

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Contact:

Kara Gelber

pr@stagwellglobal.com

 

 

 

 

Registration now open for SPORT BEACH 2025 at sportbeach.com

NEW YORK, April 9, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today launched registration for SPORT BEACH 2025 at sportbeach.com and announced an expanded lineup of athletes and brand partners.

Notable new additions to this year’s roster include sports broadcaster Erin Andrews, long-distance runner and Olympic Gold Medalist Sir Mo Farah, NBA legend Chris Paul, MLB All-Star Alex Rodriguez, and George Russell, Mercedes-AMG PETRONAS Formula One Team driver, who will participate in featured programming throughout the week.

Back in its third year, SPORT BEACH will serve as the premiere destination for sport at the Cannes Lions International Festival of Creativity (Cannes Lions) from June 16-19, 2025.

Newly Announced 2025 Athlete & Media Partners

  • Erin Andrews (Media) – Entrepreneur and broadcaster Erin Andrews is most widely known for her work as a member of FOX Sports’ A Team, reporting on “FOX NFL Sunday” each week. In addition to being a trailblazer in the sports world, Andrews co-hosts the popular iHeartRadio podcast “Calm Down with Erin and Charissa” for iHeartRadio, which features unfiltered conversations between two girlfriends about life, sports, and pretty much every random topic that needs to be dissected. She was honored with a Gracie Award in 2021, which recognizes exemplary programming created by women, for women, and about women in all facets of media and entertainment. In 2019, Andrews added “creator” to her long list of titles with the launch of her women’s apparel line WEAR by Erin Andrews. Andrews designed the collection to help women express their fandom in a way that fits their everyday style and has since expanded her products to include contemporary NBA, NCAA, NHL, and MLB pieces. The sports pioneer has garnered notable attention as an entrepreneur, growing WEAR by Erin Andrews into one of the top NFL women’s only brands since it launched.
  • Sir Mo Farah (Running) – Sir Mo Farah, CBE, is a multiple Olympic, World and European gold medalist. For many, he is Britain’s greatest ever athlete, having accumulated 10 global titles which includes the ‘double double’ of gold medals over 5,000m and 10,000m at both the 2012 and 2016 Olympic Games. He holds numerous European and British records and has the World Best distance for the One Hour Run (21,330m). Sir Mo was knighted in the 2017 New Year Honours for services to athletics. At the start of 2024, he became the National School Sport Champion for the Youth Sport Trust, embarking on ‘Mo’s Mission’ to encourage young people to be physically active for at least 60 minutes each day. In January 2025 Mo announced his new YouTube series ‘Run with Mo’, taking celebrities from across the world out for a run chatting about life, their careers, fitness and everything in between.
  • Chris Paul (Basketball)  Chris Paul is a legendary NBA superstar, known for his competitive spirit and leadership both on and off the court. A 12-time NBA All-Star and two-time Olympic gold medalist, Chris has played for teams such as the Los Angeles Clippers, Phoenix Suns and currently the San Antonio Spurs. Off the court, he is a dedicated father, husband, and philanthropist, and makes significant contributions through the Chris Paul Family Foundation. Chris is also a successful businessman and minority owner of the Indian Premier League’s Rajasthan Royals and Tiger Woods’ TGL club, Jupiter Links. A New York Times Bestselling author, Chris actively supports educational initiatives and HBCUs, continuing to build a powerful legacy in the space.
  • Alex Rodriguez (Baseball)  Alex Rodriguez is the Chairman and Chief Executive Officer of A-Rod Corp, an investment firm that backs world-class startups and partners with leading global companies across real estate, sports, and entertainment. While best known as one of the world’s greatest athletes (a 14x MLB All-Star and a 2009 World Series Champion with the New York Yankees), Alex is now an owner of the Minnesota Timberwolves and Lynx and leads a team of experts building high-growth businesses. He is also an Emmy Award-winning MLB analyst for Fox Sports, has been an investor on ABC’s Shark Tank, and co-hosts the video series The Deal with Bloomberg Originals’ chief correspondent Jason Kelly, interviewing CEOs, entrepreneurs, and sports legends.
  • George Russell (F1)  Qualcomm Technologies, Inc., in support of its Snapdragon® processor brand, is bringing George Russell, Mercedes-AMG PETRONAS Formula One Team driver, to SPORT BEACH. George Russell is a three-time Grand Prix winning Formula 1 driver for the Mercedes-AMG PETRONAS F1 Team. Having risen through the ranks as part of the Mercedes junior programme, he made his debut in the top tier of motorsport with the storied Williams team in 2019. Now, as the senior works driver for the iconic three-pointed star, George is one of the leading figures of the current generation. He also plays a significant role in leading change in the sport through his role as Director of the Grand Prix Drivers’ Association, the body that represents F1 racers. The youngest driver to ever hold the position, George has a particular passion for advancing racing safety in his role. He is also an advocate for mental health awareness, contributing significantly through various global initiatives.
  • Charissa Thompson (Media) – Charissa Thompson is a dynamic Los Angeles-based TV host and reporter, widely recognized for her role across FOX’s NFL KICKOFF, the lead-in to FOX NFL SUNDAY, NFL Films Presents on FS1 and Prime Video’s Thursday Night Football. When she’s not behind the mic, Charissa channels her creative energy into interior design as the founder of House & Home Design, where she brings innovative style to life. Passionate about living an active lifestyle, Charissa frequently shares glimpses of her vibrant daily routine, often alongside her two beloved dogs, Daisy and Willis, as well as her cherished rescue animals at her very own Ruby Ranch. Charissa has also teamed up with well-known brands such as Mercedes-Benz, AG1, and Sam Adams, expanding her influence across the entertainment and lifestyle sectors.

Newly Announced 2025 Program Host

  • Ben Lyons  Emmy Award Winning Television Host, Producer, and Strategic Brand Advisor at the intersection of sports, culture, and media.

Newly Announced 2025 Brand Partners

  • Business Insider, a leading global news brand renowned for its coverage of business, technology, and innovation, returns to Stagwell’s SPORT BEACH for its third annual CMO Insider Breakfast on Tuesday, June 17, at 9 a.m. with founding sponsor Boston Consulting Group (BCG). During this exclusive, invite-only event, global CMOs will convene for a morning of industry-defining insights and high-level peer discussions as technology, media, and marketing converge like never before. Attendees will also hear from marketing leaders who are taking risks, learning on the fly, and creating brands built to win.
  • Diageo, a returning partner, is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, CÎROC and Ketel One vodkas, Casamigos, DELEÓN and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. The “Don Julio Paloma” will be the official cocktail of SPORT BEACH 2025 and be served throughout the week. SPORT BEACH attendees will be able to sip on this refreshing cocktail of tequila, grapefruit soda, lime, and a hint of sweetness as they soak up the sun and enjoy the ultimate beach vibes. DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit www.diageo.com. Visit DIAGEO’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
  • La Fête Wine Company: Launched in 2019 as a fresh, modern, and inclusive wine brand geared toward drinkers of all backgrounds, La Fête is a modern lifestyle brand redefining the wine industry by breaking past tradition to create an inclusive, vibrant experience. La Fête is luxury without pretension: aspirational yet accessible. Recognized as one of the fastest-growing luxury Rosé brands, La Fête quickly gained momentum: In 2021, the company introduced La Fête du Blanc, followed by the launch of La Fête du Rouge in 2023. According to Circana, La Fête has been the fastest-growing luxury imported Rosé label since 2021 and now ranks #3 in the US. La Fête seamlessly blends approachability with aspiration, capturing the attention of a discerning, experience-driven audience rooted in today’s culture. La Fête believes wine should bring people together – no matter their background – through shared moments of joy, culture, and connection. In January 2022, 12-time NBA All-Star Chris Paul (CP3) became an equity partner in the company, further amplifying La Fête’s mission. Since its inception, La Fête has donated a portion of proceeds from every bottle sold to various organizations championing international and professional opportunities in wine and hospitality for BIPOC and underrepresented communities. All La Fête wines are produced in the iconic Gulf of St. Tropez, in the heart of the famed Côtes de Provence region of Southern France. For more information or to purchase online, please visit LaFeteWine.com
  • LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens.
  • Movember is a global movement changing the way the world talks about, thinks about, and invests in men’s health. Since 2003, this bristly charity has connected with millions of men around the globe – raising vital funds and shattering the silence surrounding men’s health issues. But their impact goes far beyond fundraising. Movember is showing up in culture – partnering with brands, creators, and platforms to redefine what it means to be a man today. They are also tapping into the passions that matter to men – like sport, fitness, and gaming – to create year-round impact. From boardrooms to barbershops to the beaches of Cannes, Movember is sparking conversations that push boundaries and drive real change. They’re teaming up with brands that shape identity, media platforms that influence behavior, and voices men trust — from locker rooms to livestreams, from social feeds to sports broadcasts. With unmatched global reach and a proven ability to inspire action, Movember is the partner of choice for anyone looking to engage the hard-to-reach male demographic and drive meaningful social change. Learn more at movember.com
  • Nielsen is a global leader in audience measurement, media data and analysis. Through our understanding of people and their behavior across all channels and platforms, we provide our clients an independent source of insights so they can and will engage their audiences – now and in the future. Nielsen operates worldwide. For more information, please visit www.nielsen.com.
  • Official AI empowers brands and athletes to create and collaborate on authentic AI-powered images, video, and audio for commercial use in minutes instead of months – all while ensuring proper consent, credit, and compensation. Through secure vaults and authenticated provenance, Official AI transforms how brands join cultural conversations in real-time, enabling unlimited content creation across every channel while maintaining brand consistency. As cultural relevance can’t wait for traditional production timelines, Official AI bridges the gap between creative vision and real-time execution, helping brands scale authentic content and transform creator collaborations from one-off projects to ongoing partnerships – reducing content creation costs by up to 90% while increasing speed-to-market by the same margin.
  • Qualcomm Technologies, Inc., in support of its Snapdragon processor brand, is bringing George Russell, the Mercedes-AMG PETRONAS Formula One Team driver, to SPORT BEACH. Snapdragon processors power many of the devices you love, from smartphones to laptops, XR devices, vehicles, and so much more. George Russell and Don McGuire, Qualcomm Incorporated SVP and CMO, will discuss the successful brand collaboration between Snapdragon and the Mercedes F1 team, the role of technology in Formula One, and more.
  • STAPLE, born from the streets of New York in 1997, is a globally recognized brand that blends street culture, design, and the spirit of New York City. It all started when jeffstaple—then a student at Parsons School of Design—walked into a downtown NYC boutique wearing a self-printed tee from his silkscreen class. He wasn’t trying to start a brand. But he walked out with a 12-piece order. That moment lit the spark — and STAPLE was born. What began as a handmade T-shirt line quickly evolved into a movement. In 2005, Nike tapped jeffstaple to design a sneaker that captured the essence of New York City. The result—the STAPLE x Nike SB “Pigeon” Dunk — set off streetwear history. The drop introduced sneaker culture to the mainstream. And it made the Pigeon an icon. 25+ years in, STAPLE continues to fly. The Pigeon is more than a logo — it’s a symbol of grit, resilience, and creativity. Just like the city that raised it. From graphic tees to full lifestyle collections, STAPLE draws inspiration from all corners of street culture—music, sport, art, and global youth energy. Our collaborations span continents and categories—from legendary names to emerging voices—always pushing culture forward. Whether it’s a limited sneaker, a capsule with a global brand, or a community-driven project, STAPLE brings an unmistakable energy and authenticity to everything it touches.
  • TripleLift is the world’s leading Creative SSP, transforming standard ad placements into high-performing, scalable experiences across desktop, mobile, CTV, and Retail Media. The company’s integrated platform seamlessly unites premium supply, creative technology, and data into one seamless, integrated programmatic platform. Through its focus on creative, TripleLift empowers publishers, drives better outcomes for advertisers, and builds better experiences for consumers, delivering value across the entire digital advertising ecosystem. As part of the Vista Equity Partners portfolio, TripleLift is NMSDC certified, qualifies for diverse spending goals, and remains deeply committed to people, culture, and community.
  • Zillow Group, Inc. (Nasdaq: Z and ZG), a returning SPORT BEACH partner, is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, dedicated partners and agents, and easier buying, selling, financing and renting experiences.

Previously announced SPORT BEACH brand partners include: Ad Results Media (ARM), The Athletic, Channel Factory, The Chicago Bulls, Clio Sports, Epidemic Sound, Fanatics, Meta, Microsoft Advertising, NBCUniversal, New York Life Insurance Company, Peloton, Premion, Scripps Sports and VII(N) The Seventh Estate.

For the full roster of leaders, innovators, and cultural influencers joining SPORT BEACH 2025, visit sportbeach.com. For more information on Cannes Lions, including the Awards and the Festival, please visit www.canneslions.com.

Stagwell invites brands, athletes, sports leagues, media platforms and other interested parties to reach out to sportbeach@stagwellglobal.com to get involved.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

Contact:
Kara Gelber
PR@stagwellglobal.com 

*Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. 

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Contact:

Sarah Schulze
UNICEPTA by PRophet
sarah.schulze@unicepta.com
+49 16090815945

Alyssa Bourne-Peters
PRophet
Alyssa.bourne-peters@prprophet.ai
+1 917 592 9795

 

 

 

 

UNICEPTA by PRophet’s integrated newsroom team will deliver comprehensive insights across all 27 EU member states in 32 languages

COLOGNE, Germany and BRUSSELS and NEW YORK, April 2, 2025 /PRNewswire/ — UNICEPTA by PRophet, part of Stagwell’s award-winning Comms Tech Unit, announced it has expanded its media intelligence partnership with the European Commission to now include global media analysis services. As the European Commission’s trusted provider of media monitoring for the past two years, UNICEPTA by PRophet will now also deliver comprehensive, multilingual media analysis for the Directorate-General for Communication (DG COMM) of the European Commission.

With its expanded role, UNICEPTA by PRophet will provide real-time media insights across all 27 EU member states in 32 languages. By seamlessly combining media monitoring with in-depth analysis, UNICEPTA by PRophet will deliver high-quality intelligence on key political, economic, and social topics, supporting the European Commission track public sentiment across an increasingly complex global media landscape.

The success of the pitch process was driven by dedicated teamwork and expertise. “We are honored to have been selected as the media analysis partner for the European Commission,” said Sebastian Rohwer, Co-CEO of UNICEPTA by PRophet, emphasizing the significance of this achievement. As co-lead of the pitch process, Martin Schulze, Head of Analytics & Insights, added, “Our team presented an innovative proposal that demonstrated our capabilities in combining technological solutions with human expertise to meet the European Commission’s requirements.”

Thomas Haderer, Chief Business Development Officer, who led the pitch alongside Martin Schulze, added: “Expanding our services to include media analysis is an important step in strengthening our relationship with the European Commission and building on the trust we’ve established over the past two years. And it helps to strengthen our footprint in Brussels, a strategically important location for the company.”

This contract aligns with UNICEPTA by PRophet’s strategic focus on major institutional and corporate clients worldwide, underscoring its ability to deliver comprehensive media intelligence solutions at a global scale. “This win demonstrates that human-powered media intelligence is no longer a nice-to-have – it’s mission-critical,” said Aaron Kwittken, CEO and Founder of PRophet. “By pairing AI with human insight, UNICEPTA by PRophet is helping institutions move from reactive to predictive, turning complexity into clarity. That’s exactly the kind of strategic shift we’re driving at PRophet.”

For more information about UNICEPTA by PRophet and its media intelligence solutions, visit www.UNICEPTA.com and www.PRPRophet.ai.

About UNICEPTA
UNICEPTA, part of Stagwell’s PRophet comms tech suite, is a leading global media intelligence provider, combining advanced technologies, AI, and human expertise from over 500 specialists to deliver insights from vast media as well as numerous other data sources – in real-time and at any other desired time. This helps communicators and decision-makers spot trends early and make informed choices. Supporting global companies and organizations, UNICEPTA offers strategic insights and precise media monitoring to guide management, communication, and marketing. UNICEPTA’s offices are located in BerlinCologne (headquarters), Krakow, LondonParisShanghaiSão Paulo, Washington DC, and Zurich.

About PRophet
PRophet is a comms tech suite of AI-powered SaaS tools and services designed to empower modern communicators. Purpose-built for PR and marketing professionals, PRophet harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. The media relations solution creates and tests “mediable” PR content to predict journalist interest and sentiment. The influencer marketing solution, influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision. The suite also features, UNICEPTA, the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.

PRophet was awarded PRovoke Media’s Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.

Media Contacts:
Sarah Schulze
UNICEPTA by PRophet
sarah.schulze@unicepta.com
+49 16090815945

Alyssa Bourne-Peters
PRophet
Alyssa.bourne-peters@prprophet.ai
+1 917 592 9795

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Contact:

Kara Gelber

pr@stagwellglobal.com

 

 

 

 

Bringing nearly four decades of experience in data and artificial intelligence, Kahan joins Stagwell at a pivotal time for growth at the challenger network

NEW YORK, April 2, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the appointment of John Kahan as the network’s inaugural Chief AI Officer. Reporting into Mark Penn, Stagwell Chairman and CEO, Kahan will spearhead the integration and development of artificial intelligence across Stagwell’s global network.

Kahan brings nearly four decades of experience in data and artificial intelligence, spanning product development, marketing, and sales, as well as strategic counsel to CEOs and senior executives from his tenure at Microsoft and IBM. Kahan most recently served as Vice President and Chief Data Analytics Officer at Microsoft where he played a fundamental role in the development of several key data platforms and insights that were integral to transforming Microsoft into the $3 trillion company it is today.

“Kahan’s leadership will be key in driving our AI initiatives forward, ensuring we continue to provide unparalleled value to our clients,” commented Penn. “His extensive background from Microsoft and IBM aligns perfectly with our vision to lead the industry in technological innovation.”

Kahan remarked on his new role: “I’m especially excited to be joining at such a pivotal time for the challenger network. The pace of innovation in AI and marketing technology is accelerating like never before, and Stagwell is committed to pushing boundaries that will drive meaningful transformation for the industry at large.”

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

Contact:
Kara Gelber
PR@stagwellglobal.com 

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Originally Released On

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Contact:

For Investors:
Ben Allanson
IR@stagwellglobal.com 

For Press:
Kara Gelber 

PR@stagwellglobal.com  

 

 

 

 

NEW YORK, April 2, 2025 – Today, Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, will host its 2025 Investor Day virtually during which executives will outline the company’s vision and strategic priorities for its next phase of growth. In conjunction with Investor Day, Stagwell will announce initiatives targeting $5 billion in annual revenue by the end of 2029, a plan to implement $80 to $100 million of cost savings, and simplifying its capital structure. 

A livestream of the virtual Investor Day will be available starting at 10 a.m. Eastern Time (ET) today (April 2, 2025). To register for or join the live broadcast, visit https://stagwellinvestorday2025.splashthat.com/. A recording will be available after the webcast at https://www.stagwellglobal.com 

Today’s sessions will include presentations from Stagwell Chairman and CEO Mark Penn, Chief Financial Officer Frank Lanuto, Chief Investment Officer Jason Reid, and additional leaders from across the diverse portfolio, as well as sessions on Stagwell’s growth drivers and a Q&A. 

“We are holding this Investor Day because I think Phase I of our growth is now complete and we are entering Phase II that will take us to the next level,” shared Penn. “Three years ago, many doubted we would be at this nearly $3B level. We proved them wrong. We are today the world’s fastest-growing major advertising holding company.” 

  • $5 Billion Revenue Target by End of 2029: Stagwell will unveil its “5 x 5” initiative for its next phase of growth: $5 billion in revenue and $1 billion in adjusted EBITDA within the next five years. The company plans to achieve this ambitious goal without expanding debt ratios. 
  • $80 to $100 Million of Cost Savings: Stagwell has identified approximately $80 to $100 million of cost-saving opportunities largely coming from the implementation of AI-driven technologies that it believes will allow employees to work more efficiently. These initiatives are expected to be fully implemented over the next 18 to 24 months, with $60 to $70 million of the cost saving steps completed by the end of 2025 and reflected in FY26 results. The company plans to implement the remainder of the savings by the end of 2026. These steps will have a meaningful impact on adjusted EBITDA. 
  • Simplifying Capital Structure: The two-class share structure is being eliminated with conversion of all Class C shares to Class A publicly traded common stock. This change will result in a simplified capital structure with only a single class of outstanding common stock and that should make the stock more attractive to additional indexes and funds.  
  • Restructuring of the Business Units: Stagwell is in the process of reorganizing its lines of business internally and externally to be more in line with how clients buy Stagwell’s services and products today. The adjusted reporting lines are expected to be: Marketing Services; Media and Commerce; Advocacy, which includes political and nonpolitical communications; Digital Transformation; and the Stagwell Marketing Cloud. It is anticipated that financial reporting will be streamlined under this new structure when the changes go into effect later this year. 
  • Enhancing Data with Palantir: Stagwell is partnering with Palantir to combine the capabilities of the Stagwell ID Graph with Palantir’s tools to enhance performance media targeting using Palantir’s advanced data analysis and AI capabilities. This comes on top of the partnership with Adobe to deploy advanced content management that together will be part of the suite of new data and content services that will be offered to clients later this year. 
  • Stagwell’s Inaugural Chief AI Officer: Stagwell will appoint John Kahan as the network’s inaugural Chief AI Officer. Reporting to Penn, Kahan will spearhead the integration and development of artificial intelligence across Stagwell’s global network. Kahan brings nearly four decades of experience in data and artificial intelligence from his tenure at Microsoft and IBM.  
  • Affirming Full Year 2025 Guidance: Stagwell will reiterate guidance after encouraging data from the first two months of the year. Full year guidance for FY25 is: 
    • Approximately 8% total growth in net revenue;   
    • Adjusted EBITDA between $410 million to $460 million;   
    • Free cash flow conversion in excess of 45%;    
    • Adjusted earnings per share between $0.75 to $0.88.   
    • Guidance includes anticipated impact from acquisitions or dispositions. 

### 

Video Webcast 

Stagwell’s 2025 Virtual Investor Day broadcast will begin at 10 a.m. ET, and a recording will be available at www.stagwellglobal.com/investors after the conclusion of the livestream.  

About Stagwell 

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.     

Contacts: 

For Investors:  
Ben Allanson 
IR@stagwellglobal.com 

For Press: 
Kara Gelber 

PR@stagwellglobal.com  

 ### 

Non-GAAP Financial Measures 

Stagwell Inc. has included in this press release information regarding certain targeted financial figures that the Securities and Exchange Commission (SEC) defines as “non-GAAP financial measures.” Management believes that such non-GAAP financial measures, when read in conjunction with the Company’s reported results, can provide useful supplemental information for investors analyzing period to period comparisons of the Company’s results. The non-GAAP financial measures used by the Company include the following: 

(1) Organic Net Revenue: “Organic net revenue growth” and “Organic net revenue decline” reflects the year-over-year change in the Company’s reported net revenue attributable to the Company’s management of the entities it owns. We calculate organic net revenue growth (decline) by subtracting the net impact of acquisitions (divestitures) and the impact of foreign currency exchange fluctuations from the aggregate year-over-year increase or decrease in the Company’s reported net revenue. The net impact of acquisitions (divestitures) reflects the year-over-year change in the Company’s reported net revenue attributable to the impact of all individual entities that were acquired or divested in the current and prior year. We calculate impact of an acquisition as follows: (a) for an entity acquired during the current year, we present the entity’s prior year net revenue for the same period during which we owned it in the current year as impact of the acquisition in the current year; and (b) for an entity acquired in the prior year, we present the entity’s prior year net revenue for the period during which we did not own the entity in the prior year as impact of the acquisition in the current year. We calculate impact of a divestiture as follows: (a) for a divestiture in the current year, we present the entity’s prior year net revenue for the same period during which we no longer owned it in the current year as impact of the divestiture in the current year; and (b) for a divestiture in the prior year, we present the entity’s prior year net revenue for the period during which we owned it in the prior year as impact of the divestiture in the current year. We calculate the impact of any acquisition or divestiture without adjusting for foreign currency exchange fluctuations. The impact of foreign currency exchange fluctuations reflects the year-over-year change in the Company’s reported net revenue attributable to changes in foreign currency exchange rates. We calculate the impact of foreign currency exchange fluctuations for the portion of the reporting period in which we recognized revenue from a foreign entity in both the current year and the prior year. The impact is calculated as the difference between (1) reported prior period net revenue (converted to U.S. dollars at historical foreign currency exchange rates) and (2) prior period net revenue converted to U.S. dollars at current period foreign exchange rates. 

(2) Net New Business: Estimate of annualized revenue for new wins less annualized revenue for losses incurred in the period. 

(3) Adjusted EBITDA: defined as Net income excluding non-operating income or expense to achieve operating income, plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, and other items. Other items include restructuring costs, acquisition-related expenses, and non-recurring items. 

(4) Adjusted Diluted Earnings per Share is defined as (i) Net income (loss) attributable to Stagwell Inc. common shareholders, plus net income attributable to Class C shareholders, excluding amortization expense, impairment and other losses, stock-based compensation, deferred acquisition consideration adjustments, discrete tax items, and other items, divided by (ii) (a) the per weighted average number of common shares outstanding plus (b) the weighted average number of Class C shares outstanding, (if dilutive). Other items include restructuring costs, acquisition-related expenses, and non-recurring items, and are subject to the anti-dilution rules. 

(5) Free Cash Flow: defined as Adjusted EBITDA less capital expenditures, change in net working capital, cash taxes, interest, and distributions to minority interests, but excludes contingent M&A payments. Free Cash Flow Conversion is free cash flow as a percentage of adjusted EBITDA. 

Forward-Looking Statements 

This document contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). The Company’s representatives may also make forward-looking statements orally or in writing from time to time. Statements in this document that are not historical facts constitute forward-looking statements, including, but not limited to, statements about the Company’s beliefs and expectations, future financial performance, including its 2025 financial guidance, long-term financial targets and leverage, growth, and future prospects, the Company’s strategy, including with respect to artificial intelligence, business and economic trends and growth, technological leadership and differentiation, including the Company’s partnership with Palantir, potential and completed acquisitions, anticipated and actual cost saving opportunities (and the Company’s ability to achieve such cost savings), and changes in the Company’s capital structure. Forward-looking statements, which are generally denoted by words such as “ability,” “aim,” “anticipate,” “assume,” “believe,” “build,” “consider,” “continue,” “could,” “create,” “develop,” “drive,” “estimate,” “expect,” “focus,” “forecast,” “foresee,” “future,” “goal,” “guidance,” “in development,” “intend,” “likely,” “look,” “maintain,” “may,” “ongoing,” “opportunity,” “outlook,” “plan,” “possible,” “potential,” “predict,” “probable,” “project,” “should,” “target,” “will,” “would” or the negative of such terms or other variations thereof and terms of similar substance used in connection with any discussion of current plans, estimates and projections are subject to change based on a number of factors, including those outlined in this section. 

Forward-looking statements in this document are based on certain key expectations and assumptions made by the Company. Although the management of the Company believes that the expectations and assumptions on which such forward-looking statements are based are reasonable, undue reliance should not be placed on the forward-looking statements because the Company can give no assurance that they will prove to be correct. The material assumptions upon which such forward-looking statements are based include, among others, assumptions with respect to general business, economic and market conditions, the competitive environment, anticipated and unanticipated tax consequences and anticipated and unanticipated costs. These forward-looking statements are based on current plans, estimates and projections, and are subject to change based on a number of factors, including those outlined in this section. These forward-looking statements are subject to various risks and uncertainties, many of which are outside the Company’s control. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events, if any. 

Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. Such risk factors include, but are not limited to, the following: 

  • risks associated with international, national and regional unfavorable economic conditions that could affect the Company or its clients; 
  • demand for the Company’s services, which may precipitate or exacerbate other risks and uncertainties; 
  • inflation and actions taken by central banks to counter inflation; 
  • the Company’s ability to attract new clients and retain existing clients; 
  • the impact of a reduction in client spending and changes in client advertising, marketing and corporate communications requirements; 
  • financial failure of the Company’s clients; 
  • the Company’s ability to retain and attract key employees; 
  • the Company’s ability to compete in the markets in which it operates; 
  • the Company’s ability to achieve its cost saving initiatives; 
  • the Company’s implementation of strategic initiatives; 
  • the Company’s ability to remain in compliance with its debt agreements and the Company’s ability to finance its contingent payment obligations when due and payable, including but not limited to those relating to redeemable noncontrolling interests and deferred acquisition consideration; 
  • the Company’s ability to manage its growth effectively; 
  • the Company’s ability to identify and complete acquisitions or other strategic transactions that complement and expand the Company’s business capabilities and successfully integrate newly acquired businesses into the Company’s operations, retain key employees, and realize expected cost savings, synergies and other related anticipated benefits within the expected time period; 
  • the Company’s ability to identify and complete divestitures and to achieve the anticipated benefits therefrom; 
  • the Company’s ability to develop products incorporating new technologies, including augmented reality, artificial intelligence, and virtual reality, and realize benefits from such products; 
  • the Company’s use of artificial intelligence, including generative artificial intelligence; 
  • adverse tax consequences for the Company, its operations and its stockholders, that may differ from the expectations of the Company, including that future changes in tax laws, potential increases to corporate tax rates in the United States and disagreements with tax authorities on the Company’s determinations that may result in increased tax costs; 
  • adverse tax consequences in connection with the business combination that formed the Company in August 2021, including the incurrence of material Canadian federal income tax (including material “emigration tax”); 
  • the Company’s ability to maintain an effective system of internal control over financial reporting, including the risk that the Company’s internal controls will fail to detect misstatements in its financial statements; 
  • the Company’s ability to accurately forecast its future financial performance and provide accurate guidance; 
  • the Company’s ability to protect client data from security incidents or cyberattacks; 
  • economic disruptions resulting from war and other geopolitical tensions (such as the ongoing military conflicts between Russia and Ukraine and in the Middle East), terrorist activities, natural disasters, and public health events; 
  • stock price volatility; and 
  • foreign currency fluctuations. 

Investors should carefully consider these risk factors and the additional risk factors outlined in more detail in our 2024 Annual Report on Form 10-K, filed with the Securities and Exchange Commission (the “SEC”) on March 11, 2025, and accessible on the SEC’s website at www.sec.gov, under the caption “Risk Factors,” and in the Company’s other SEC filings. The Company undertakes no obligation to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise. 

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pr@stagwellglobal.com

 

 

 

 

 

 



DEMOCRATIC PARTY APPROVAL REMAINS UNDERWATER WITH 71% OF VOTERS SAYING IT NEEDS NEW MODERATE LEADERS

79% OF VOTERS WANT THE GOVERNMENT TO BALANCE THE BUDGET BY REDUCING EXPENDITURES BUT NEARLY HALF ARE UNSURE BY HOW MUCH

ELON MUSK FAVORABILITY DROPS FROM NEUTRAL TO 10-POINT NET UNFAVORABLE

NEW YORK and CAMBRIDGE, Mass., March 31, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the March Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.

In his second month in office, President Donald Trump’s approval rating is at 49%, 3 points lower than February 2025, with majority approval among Republican, male, 25-64 y.o., white, and rural voters. Most of his policies continue to see strong support, with the deportation of illegal immigrants who have committed crimes (80%), closing the border (74%), and eliminating fraud and waste in government expenditures (72%) most popular. Tariffs on China, Mexico, and Canada (50%) and renaming the Gulf of Mexico (39%) are his least popular policies. This month’s poll also covered public opinion on immigration, separation of powers, the budget, tariffs, and U.S. foreign policy in the Middle East and Ukraine. Download key results here.

“There’s still strong support for most of Trump’s policies while Democratic Party approval continues to nosedive,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “Opinions are still in formation as people are unsure how tariffs will affect the economy, but voters generally believe he is doing a better job than Biden.”

GENERAL MOOD ABOUT THE DIRECTION OF THE COUNTRY REMAINS MORE OPTIMISTIC THAN BIDEN TERM

  • 38% of voters say the U.S. economy is on the right track, consistent with last month and up 10 points from January 2025.
  • 33% of voters say their personal financial situation is improving (+2 pts. from February 2025), though more Democrats, Independents, women, 18-24 year-olds, Hispanics, and rural voters feel their situation worsening than improving.
  • Inflation, the economy, and immigration remain the top three issues for voters, with 43% of voters saying inflation is the most important issue to them personally.

TRUMP APPROVAL RATINGS SEE SLIGHT DROP FROM LAST MONTH; KEY REPUBLICANS SEE MIXED FAVORABILITY

  • 42% of voters say Trump is doing worse than expected (+7 pts, Feb. 2025), but 54% say Trump is doing a better job than Joe Biden as President (Democrats: 19%; Republicans: 89%; Independents: 50%).
  • Trump’s approval ratings on key issues have dropped across the board, with voters most approving of his performance on immigration (53%), reducing the cost of the government (49%), and returning America to its values (49%).
  • Voters have a more favorable view of Robert F. Kennedy Jr. (+7 more favorable than unfavorable), and a more unfavorable view of Elon Musk (-10) and Pete Hegseth (-5). Voters are split on Marco Rubio and Trump.

DEMOCRATIC PARTY APPROVAL RATINGS REMAIN AT RECORD-LOW; MOST SAY THE PARTY NEEDS NEW MODERATE LEADERS

  • 37% of voters approve of the Democratic Party (the lowest since at least March 2018 aside from February 2025 (36%)), with the majority of voter groups other than Democrats and Black voters disapproving. 34% of Democrats and 43% of Black voters disapprove.
  • 71% of voters say the Democratic Party needs new moderate figures to lead the party into the 2026 midterms and 2028 election, including 57% of Democrat voters.
  • 55% of voters support moderate Democrats who are willing to compromise with Trump on issues (Democrats: 27%; Republicans: 78%; Independents: 59%) over Democrats who want to fight harder against the administration.
  • 57% of voters approve of Senate Minority Leader Chuck Schumer and other Democrats supporting the GOP spending bill that funds the government until September 30 rather than holding the line on Democratic demands risking government shutdown (Democrats: 46%; Republicans: 71%; Independents: 51%).

MIXED VIEWS ON CONSTITUTIONAL RIGHTS OF ILLEGAL, STUDENT VISA, AND GREEN CARD MIGRANTS

  • 58% of voters support birthright U.S. citizenship for the children of illegal immigrants (Democrats: 80%; Republicans: 40%; Independents: 56%), with 64% and a majority across parties believing it to be a constitutional requirement.
  • 62% of voters say illegal immigrants should not have the same First Amendment rights as U.S. citizens and should be subject to deportation if they support causes counter to U.S. foreign policy.
  • But 53% of voters say legal migrants on student visas have such rights, and 63% of voters say the same for green card holders (Democrats: 75%; Republicans: 40%; Independents: 64%).
  • 69% of voters believe the federal government should have the authority to revoke green cards and deport individuals if it can prove active support for U.S.-designated terrorist organizations like Hamas (Democrats: 55%; Republican: 86%; Independents: 64%).

MAJORITY OF VOTERS BELIEVE POWER TO HALT A NATIONWIDE PROGRAM SHOULD BE RESERVED FOR A PANEL OF MULTIPLE JUDGES

  • 56% of voters say the administration is exceeding its authority and getting hit with fair injunctions restraining its powers (Democrats: 73%; Republicans: 40%; Independents: 56%).
  • 52% of voters say the president should be able to deport suspected members of Venezuelan criminal gangs without a court trial.
  • 50% of voters believe a federal judge has the authority to turn around military planes under suspicion of wrongful immigration procedures.
  • 52% of voters say federal judges are in general acting appropriately within their authority (Democrats: 66%; Republicans: 41%; Independents: 49%).
  • But 69% of voters and a majority across parties say the power to halt a nationwide program should be reserved for a panel of judges rather than a single federal judge.

AMERICANS WANT TO BALANCE THE BUDGET AND CUT DOWN GOVERNMENT EXPENDITURES BUT DON’T KNOW HOW MUCH TO CUT AND WHETHER MUSK AND DOGE ARE HELPING

  • The majority of voters continue to say the current level of U.S. federal government debt is unsustainable (68%), the government should move to balance the budget in the next few years (83%), and it should do so by reducing government expenditures rather than increasing taxes (79%). But the plurality of voters (47%) are unsure how much expenditure to cut.
  • 63% of voters perceive government expenditures are filled with waste, fraud, and inefficiency.
  • 68% of voters support the goal of cutting $1 trillion of government expenditures, but only 42% believe Musk and DOGE will be able to hit the goal by the end of the year.
  • 56% of voters say DOGE and Musk are helping make major cuts in government expenditures (Democrats: 33%; Republicans: 83%; Independents: 50%).

VOTERS BELIEVE U.S. SHOULD RESET TRADE AND TARIFF POLICIES WITH CHINA, MEXICO, AND CANADA

  • Voters are split on whether Trump’s tariffs will end on better terms for the U.S. (51%) or if they will be counterproductive and worsen the economy (49%).
  • 59% of voters say the U.S. should reset trade and tariff policies with China, Mexico, and Canada (Democrats: 45%; Republicans: 72%; Independents: 60%).
  • The majority of voters believe China (67%) and Mexico (53%) are taking advantage of the U.S. in trade and tariff policies, while 54% believe Canada is acting fairly.

U.S. ACTIONS AGAINST IRAN AND HOUTHI TERRORISTS RECEIVE SUPPORT BUT MOST SAY IT WAS WRONG TO HOLD DISCUSSION ON SIGNAL APP

  • Support for Israel over Hamas in the conflict (77%) remains unchanged. 54% of voters support Trump’s handling of the conflict (+21 points, Biden in January 2025).
  • 72% of voters support destroying Iran’s nuclear weapons facilities, and 59% of voters say the U.S. should support Israel in airstrikes to do so.
  • 71% of voters support the administration’s air strikes against Houthi terrorists who were firing missiles at U.S. warships and blocking shipping at the Suez Canal (Democrats: 58%; Republicans: 86%; Independents: 68%), with 60% of voters agreeing the U.S. was right to engage rather than leave it to Europe.
  • 60% of voters, however, say it was wrong to hold the discussion on Houthi strikes over the Signal app. 56% believe the journalist was added deliberately.
  • 54% of voters think the Signal app incident is a big deal with major ramifications (Democrats: 70%; Republicans: 41%; Independents: 52%) and National Security Adviser Mike Waltz should be fired.

MOST VOTERS WANT AN END TO THE WAR IN UKRAINE BUT ATTITUDES TOWARD TRUMP NEGOTIATIONS ARE MIXED

  • 70% of voters want Ukraine to negotiate a settlement over continuing the war against Russia.
  • 56% of voters are satisfied with how Trump is managing negotiations to end the war.
  • 53% of voters do not perceive Trump as abandoning Ukraine in favor of Russia (Democrats: 29%; Republicans: 73%; Independents: 55%).
  • Voters are split on whether Trump has been too tough on dealing with Ukrainian President Volodymyr Zelenskyy (Too tough: 35%; Not tough enough: 34%; About right: 31%), but a majority (61%) think he has not been tough enough on dealing with Russian President Vladimir Putin.

The March Harvard CAPS / Harris poll survey was conducted online within the United States on March 26-27, 2025, among 2,746 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS / Harris poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms. 

About The Harris Poll & HarrisX

The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics.  Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

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Stagwell Announces Goal to Increase 2025 Ad Spend in News Media by 22% Year-Over-Year

Announcement timed to today’s second annual Future of News UK summit and the release of research fielded among 500+ EMEA CEOs and Board Directors

89% of EMEA CEOs and Board Directors follow the news closely, reading an average of five articles per day

LONDON, March 20, 2025 – Today, Stagwell (NASDAQ: STGW) announced its commitment to increase 2025 ad spend in news by 22% year-over-year. This announcement is timed to Stagwell’s second annual Future of News UK summit and the release of new data revealing EMEA CEOs and Board Directors view news as a powerful medium to reach key stakeholders.

“At Stagwell, we believe supporting trusted journalism isn’t just good for society — it’s smart business,” said Mark Penn, Chairman and CEO of Stagwell. “The data continues to back that up, which is why we’re doubling down on our commitment with a significant increase in news ad spend for 2025.”

Stagwell launched the Future of News initiative with the goal of reinvigorating the relationship between news and marketing through research, events and informed discussion around brand safety. This latest study conducted by Stagwell’s research consultancy HarrisX and fielded among more than 500 EMEA CEOs and Board Directors across the UK, France, Germany and the Gulf Cooperation Council (GCC), underscores business leaders overwhelmingly value the importance of news media as a powerful advertising tool.

EMEA CEOs and Board Directors Consider Media to be Vital, Share Global Trust Concerns

  • 80% think news media gives companies a powerful medium to reach their stakeholders.
  • 73% of UK CEOs and Board Directors think news media is critical to democracy, as do 82% of GCC CEOs and Board Directors.

EMEA CEOs and Board Directors Want Their Companies to Advertise More on News Media

  • Overall, 85% believe advertising on news media is a good investment.
  • In the GCC, 92% say advertising on news media is a good investment.
  • EMEA CEOs and Board Directors believe advertising on news media will have the greatest positive reputational impact among the general public (86%) and financial investors (86%).

Brand Safety is an Industry Standard but its Application is Too Broad

  • While only 9% of EMEA CEOs and Board Directors say safety protocols should not be used at all, a majority (71%) believe brand safety protocols are overapplied to the point of hurting media outlets and advertisers.
  • 26% of CEOs and Board Directors in Germany think brand safety protocols should be used across all types/sources of news media, but the sentiment is much higher in France (47%) and the GCC (51%).

“This study illustrates that despite the noise around brand safety, AI and politics, EMEA business leaders recognize the significant impact news media has on effective advertising,” said James Townsend, Stagwell EMEA CEO.

Tonight, Stagwell will host panel discussions at its EMEA headquarters in London. Industry leaders from CNN International, Newsquest, The Sunday Times, and more will take the stage to discuss how journalists are breaking down barriers, holding truth to power, and shedding light on the issues that matter most. For more information about Stagwell’s initiative and to get involved, visit stagwellglobal.com/future-of-news/.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at StagwellGlobal.com.

Contact:
Madi Wick

PR@StagwellGlobal.com

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Kara Gelber
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Code and Theory
Kenneth Hein
kenneth.hein@codeandtheory.com

 

 

 

 

Stagwell’s Code and Theory accelerates the content supply chain for brands, driving innovation across customer experience to digital experience platforms.

NEW YORK and LAS VEGAS, March 18, 2025 /PRNewswire/ — In an era where AI is fundamentally reshaping digital experiences, Code and Theory is boldly redefining industry boundaries with its new Enterprise Experience Transformation practice. Led by Chief Transformation Officer Cory Haldeman, this strategic expansion represents more than a new service offering — it’s a comprehensive response to the market’s evolving needs. The practice will launch at Adobe Summit, during which Code and Theory will showcase its value realization solutions to accelerate GenAI’s transformative impact on customer experience.

Drawing on over two decades of digital innovation, Code and Theory pioneers solutions that translate AI’s possibilities into measurable business outcomes and extraordinary customer experiences.

At Adobe Summit (March 18-20), Code and Theory will showcase its Enterprise Experience System (EXS) framework through the lens of a new sports team, show how the new system unlocks experiences at scale that go beyond traditional engagement, and explore how they can help accelerate client’s investments in Content Supply Chain and Generative AI programs.

In Code and Theory’s booth at Adobe Summit, attendees will see:

  1. Enterprise Experience Systems | The Foundation of Real Personalization: The EXS framework unlocks experiences at scale that go beyond transactional engagement.
  2. Exposing the Personalization Gap | Moving Beyond Industry Hype: We’ll address the tendency for personalization to be oversold yet underdelivered, emphasizing deeper relevance by unifying brand identity, user needs and technology.
  3. Foundational First | Uncover How Brand Identity & CX Feeds AI: Before adopting advanced tech solutions, brands must define their core identity and the “jobs to be done” before activating the AI strategy — ensuring meaningful personalization at scale.

Stagwell’s Code and Theory Network is a first-time Diamond sponsor at Adobe Summit and will bring the flavor of SPORT BEACH, the premiere sports business destination Stagwell built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom. At the summit, Stagwell and Code and Theory will host Carmelo Anthony, 10-time NBA All-Star, entrepreneur and philanthropist, and Kelsey Plum, a WNBA champion, for a series of brand marketer meetings and a public session on how creativity and technology are revolutionizing the way brands connect with audiences.

While AI dissolves the traditional lines between consulting, systems integration and creative agencies, Code and Theory’s practice doesn’t just bridge these artificial silos — it replaces them with a unified approach that seamlessly integrates strategic vision, technical implementation and creative innovation.

Cory Haldeman, Chief Transformation Officer at Code and Theory, says: “Most companies use AI like an intelligent spellcheck — focused on making incremental improvements to existing processes. But true transformation requires reevaluating what’s possible. Adobe’s approach with Firefly exemplifies this mindset by democratizing creativity. At Code and Theory, we’re applying this same transformative thinking across the entire enterprise experience, not just enhancing existing systems but fundamentally redefining how brands connect with customers through AI-powered customer experience.”

Dan Gardner, Co-Founder and Executive Chair of Code and Theory, says: “Our relationship with Adobe spans more than a decade, and we look forward to continuing client success through this partnership. As enterprises grapple with unprecedented complexity in their digital ecosystems, we’re combining our deep expertise in brand experience with Adobe’s powerful technology stack to help unlock the potential of our clients’ investment. This isn’t just about better creative tools or more efficient content delivery — it’s about reimagining how enterprises operate in an AI-powered world and building the foundation for experiences that just weren’t possible before.”

“Successful digital transformations aren’t just about implementing technology—they’re about reimagining how businesses create value for their customers,” said Hannah Elsakr, President of New Business at Adobe. “Code and Theory and the Stagwell network have holistic vision, combining strategic insight with technical and creative excellence. Their expanded focus perfectly complements Adobe’s mission to change the world through digital experiences, and we look forward to the continued evolution of our partnership.”

If you’ll be at Adobe Summit and wish to set up a meeting with Cory Haldeman, Chief Transformation Officer at Code and Theory, email meetings@codeandtheory.com.

About The Code and Theory Network
The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey, and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

Contacts:

Stagwell
Kara Gelber
PR@stagwellglobal.com 

Code and Theory
Kenneth Hein
kenneth.hein@codeandtheory.com 

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kenneth.hein@codeandtheory.com

 

 

 

The creative and technology network was honored twice based upon its transformational work for NBC, NFL, Minnesota Star Tribune and other top clients.

NEW YORK, March 18, 2025 /PRNewswire/ — Code and Theory, part of Stagwell (NASDAQ: STGW), has been named to Fast Company’s prestigious list of the World’s Most Innovative Companies for 2025, twice. The only technology and creative network with a balance of 50% creative and 50% engineers, Code and Theory partners with its clients to redefine what is possible to create lasting impact and drive long-term growth.

Code and Theory was honored within both Fast Company’s Design and Teamwork categories. Fast Company created the special Teamwork list this year to honor the most innovative companies that demonstrated a high degree of collaboration in developing new products, ideas and strategies, either by bringing together internal teams or partnering with outside organizations to realize their innovations. Code and Theory was recognized for its partnership with The Minnesota Star Tribune for transforming the news experience.

This recognition places Code and Theory among industry giants like Waymo, Nvidia, Duolingo — companies that are driving innovation, redefining industry standards and reaching remarkable milestones. 

Code and Theory is reshaping industries, including finance, publishing, sports and government, setting new standards for innovation. In 2024 alone, the network’s creative work drove bold, measurable results for its clients. For example, Code and Theory:

  • Amid widespread misinformation, cyber threats and political polarization, Code and Theory rebuilt NBC’s Big Board from the ground up, ensuring it delivered meticulously verified, real-time election data and transformed complex statistics into clear, engaging narratives. The Big Board (and on-air data analyst Steve Kornacki) propelled MSNBC to its most viewers in network history surpassing rival CNN. See the case study.
  • Transformed the NFL app from a static tool into a dynamic, fan-first experience that reflects the league’s energy and boldness. The relaunched app drives over 5 million weekly users, and fans streamed more than 2.3 billion minutes worth of games last year (that’s more than 10x the Netflix catalog). Explore the case study.
  • In less than six months, Code and Theory delivered a comprehensive transformation for the Minnesota Star Tribune: a modern digital experience that’s more accessible for younger readers, created new premium opportunities for advertisers, and leveraged best-in-class technology to build the system so it can all flex for the future. Less than 24 hours after launch, The Minnesota Star Tribune hit 32% of its monthly subscriber goal. Read all about it here.
  • Built, designed and launched YETI’s newest brand experience, Plan Your Wildest Year Yet. This interactive platform empowers adventure seekers everywhere to generate their very own custom calendar of global outdoor events to kick off 2025 right. The 28% “Add to Calendar” rate was 25% over the industry benchmark for campaign website engagement and made for hundreds of thousands of events added, proving YETI tapped into real outdoor demand. See the award-winning work.

Code and Theory continues to drive impact with the launch of its new Enterprise Experience Transformation (EXT) practice. Debuting at Adobe Summit today, this strategic initiative will solve a critically overlooked market challenge: the siloed consulting ecosystem, leaving businesses dangerously unprepared for AI disruption. Adriana Rubio, who built the world’s largest Adobe practice during her tenure at Accenture, joined Code and Theory as managing director of the EXT practice earlier this month.

Code and Theory Co-Founder and Executive Chairman Dan Gardner says, “Being recognized for our teamwork with the Minnesota Star Tribune is a particular honor. We’ve built Code and Theory around talent with different skill sets from Deloitte to Cosmopolitan to the White House. Our leaders thrive at bringing our clients’ entire C-suite together. This is the secret to our innovative culture, which is obsessively focused on solving for tomorrow’s opportunities.” 

Code and Theory was named Ad Age’s B2B Agency of the Year last week and has also been named Digiday’s Most Innovative Company among other honors.

Code and Theory CEO Michael Treff says, “Innovation isn’t just about the big ideas. It’s about executing them in ways that drive measurable impact. Our ability to merge design and technology has delivered tangible outcomes for our clients, helping them solve complex challenges and achieve long-term growth. By always focusing on the customer experience first, we can unlock innovation that drives business results.”

Fast Company Editor-in-Chief Brendan Vaughan says, “Our list of the Most Innovative Companies offers both a comprehensive look at innovation today and a playbook for the future. This year, we recognize companies that are harnessing AI in deep and meaningful ways, brands that are turning customers into superfans by overdelivering for them and challengers that are introducing bold ideas and vital competition to their industries. At a time when the world is rapidly shifting, these companies are charting the way forward.”

About The Code and Theory Network
The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorgan Chase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

CONTACT:
Kenneth Hein
kenneth.hein@codeandtheory.com

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