New Survey by Stagwell (STGW)’s The Harris Poll Reveals Critical Gaps in Public Awareness and Support Surrounding Pregnancy and Infant Loss in the U.S.
NEW YORK, Oct. 15, 2024 /PRNewswire/ — In honor of Pregnancy and Infant Loss Remembrance Day (Oct 15), The Harris Poll, a Stagwell Agency, is releasing additional data from its second annual State of Maternal Health Report, bringing to light alarming gaps in public understanding of and support systems relating to pregnancy and infant loss across the United States. Key findings from the survey, conducted online in April of 2024, indicate significant disparities when it comes to knowledge of infant mortality rates in the U.S., and confirm a shocking lack of support for those experiencing loss.
“These statistics just graze the surface of such a significant and delicate issue for women, and families, and the lack of support offered to them,” expressed Christina Lojek, Research Manager at The Harris Poll. “As someone who has had the unfortunate experience of facing a pregnancy loss and feeling like I was expected to just jump back into normal life like nothing happened, I whole-heartedly believe that things could have been better on many accounts if proper education and support standards were in place.”
According to March of Dimes, stillbirth affects about 1 in 160 births in the U.S., and about 10 to 20 percent of pregnancies end in miscarriage. Furthermore, the U.S. — one of the most developed nations in the world – is not among those with the lowest rates of infant deaths (or the death of an infant before his or her first birthday). Less than one third of Americans (29%) know that the U.S. does not have one of the lowest rates of infant mortality among developed countries. And less than half of Americans (45%) know that Black and American Indian/Alaska native babies are twice as likely as white babies to die before their first birthday. This knowledge gap underscores a critical need for increased awareness and action.
The study also highlights an urgent call for policy changes regarding parental leave following the loss of a baby. About 2 in 5 women who have been pregnant or given birth (39%) believe that employers should offer the same amount of paid leave for parents who experience a miscarriage or stillbirth as they do for those taking maternity or paternity leave. This sentiment is even stronger among younger women aged 18-34, where about half (51%) support such equality in parental leave policies.
Furthermore, there is an overwhelming need for supportive measures post-miscarriage or stillbirth. One in 7 women who have been pregnant or given birth (14%) state that their pregnancy/birth experience(s) would have been easier/better if they were provided support after a miscarriage/stillbirth, with a dramatic increase to nearly one in four (23%) among younger women aged 18-34. These stats, which are among all women and include those who did not experience loss, would undoubtedly be much higher if just looking at those who did in fact suffer a miscarriage or stillbirth. Essential services such as medical support for physical healing, information on therapy and support groups, and memorabilia like footprints or photographs could provide substantial relief for grieving parents.
During Pregnancy and Infant Loss Awareness Month (October), and especially today, these findings are even more unnerving as it is clear there is not enough being done to support these individuals and families through this difficult, grief-filled journey. Sadly, it is evident that the U.S. is severely behind when it comes to preventing and addressing pregnancy and infant loss, supporting mothers and families after loss, which should serve as a call to action for policy makers, healthcare providers, and employers alike.
If you or someone you know has experienced a pregnancy or infant loss, please consider checking out the below resources/information for support.
- https://starlegacyfoundation.org/resources/
- https://www.marchofdimes.org/pregnancyandinfantlossmonth
- https://nationalshare.org/
- https://www.thecooperproject.org/pink-and-blue-project
- https://www.pushpregnancy.org/resources
Survey Method:
The 2024 State of Maternal Health survey was conducted online in the U.S. by The Harris Poll April 2-4, 2024 among 2,061 U.S. adults ages 18+, among whom 1,116 are women, and 701 are women who are currently pregnant or have ever been pregnant. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.5 percentage points using a 95% confidence level. This credible interval will be wider among subsets of the surveyed population of interest. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact christina.lojek@harrispoll.com.
About The Harris Poll
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing. To learn more, please visit www.theharrispoll.com
Contact:
Christina Lojek
christina.lojek@harrispoll.com
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MAIL-IN VOTER BEHAVIOR EVENS OUT ACROSS PARTY ID, ONLY A 7-POINT GAP BETWEEN DEMOCRATS AND REPUBLICANS (DOWN 12 POINTS FROM NOVEMBER 2020)
85% OF VOTERS SAY CBS SHOULD RELEASE FULL TRANSCRIPT OF HARRIS 60 MINUTES INTERVIEW
NEW YORK and CAMBRIDGE, Mass., Oct. 14, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the October Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
The presidential horserace remains close at 49-48, with Harris leading and up 1 point from September. Trump, however, leads in battleground states among registered, likely, and early voters. The poll also covers public opinion on policy issues and foreign affairs. Download key results here.
“There is no definitive answer – it’s about as close a race as you can possibly get, well within the confidence interval of any poll,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “Harris has lost some momentum from when she was first nominated but is still driving strong messages around her personality and some of her economic measures, while Trump leads on immigration, crime, and foreign policy but has been less effective on economic messaging.”
HORSERACE HAS HARRIS +1 BUT TRUMP LEADING IN BATTLEGROUND STATES
- 81% of registered voters say they will definitely vote in the election (Democrat: 85%; Republican: 84%; Independent: 72%).
- Harris holds a 1.7-point lead among likely voters, but in battleground states, Trump has a 2-point lead among both likely and registered voters.
- There is a 10-point gender gap with female voters favoring Harris. The gap for Latino voters has widened from 7 points in September to 17 points (Harris: 54%; Trump: 37%; Don’t Know/Unsure: 9%).
- 50% of voters say they will vote on Election Day, 45% say they will vote early, and 5% do not plan to vote. Mail-in voting behavior is nearly even across party ID (Democrat: 49%; Republican: 42%; Independent: 44%), markedly different from that in November 2020 (Democrat: 54%; Republican: 35%; Independent: 45%).
- Among those voting early, 51% voted for Harris and 43% voted for Trump (in battleground states, Trump: 48%; Harris: 47%).
- 14% of voters say they are still weighing their choices, including 25% of Independents.
- Democrats and Republicans remain neck-in-neck in the congressional election (Democrat: 51%; Republican: 49%).
CANDIDATE STRENGTHS ON THE ISSUES CONTINUE TO VARY WIDELY
- Trump’s perceived policy stances align more with those of the general public on issues like tougher law enforcement and opposition to open borders, the switch to electric vehicles, free healthcare for illegal immigrants, and men who have transitioned to women competing in women’s sports.
- 63% of voters are against a national ban on abortion. Most believe Harris is against such a ban (73%, +1 from September) and Trump is for it (54%, -1).
- Though many voters say Harris is to the left (53%) and Trump is to the right (50%) of them politically, 59% say they would rather vote for someone to the right of them.
- Voters believe Trump would do a better job on specific foreign policy issues like the Ukraine/Russia war (+9), standing up to China (+13), and the Israel/Hamas war (+10) over Harris, and 70% believe he has experience in foreign affairs. But 51% of voters believe Harris is better equipped to be commander-in-chief over Trump.
CURRENT EVENTS HAVE MINOR EFFECTS ON CANDIDATE PERCEPTIONS
- 85% of voters say CBS should release the full transcript of Harris’ 60 Minutes interview. More broadly, 51% of voters say recent Harris interviews have helped her, and 49% say they have hurt her (an 8-point gap among Independents, with more thinking they hurt her).
- Harris holds leads over Trump on 10 out of 15 presidential characteristics including right temperament (+15), relates to the working class (+12), and honest (+10), while Trump is seen as more experienced (+10) and a fighter (+6).
- 58% of voters say they were satisfied with FEMA’s response to recent hurricanes, and 67% of voters believe FEMA money should not have gone to housing illegal immigrants.
- 38% of voters say JD Vance won the vice-presidential debate, while 35% of voters say Tim Walz won.
- 67% of voters believe billionaires mostly support Trump, while 33% of voters believe they support Harris.
APPROVAL RATINGS AND MOOD OF COUNTRY REMAIN UNCHANGED, WITH ECONOMY TOP-OF-MIND
- Biden’s approval rating sits at 42%, unchanged from the last three months, while 51% of voters approve of the job Trump did as President (-1 from September) and 49% approve of the job Harris is doing as Vice-President (+2).
- 51% of voters believe they will be better off economically under a new Trump administration, while 49% hold this belief for a Harris administration.
- Inflation and immigration remain the top two national issues for voters, with 46% of voters saying inflation is most important personally (Democrat: 39%, Republican: 52%; Independent: 47%).
- 61% of voters say the U.S. economy is on the wrong track, staying relatively consistent since the summer of 2022. 47% of voters say their personal financial situation is getting worse (rural: 57%; suburban: 48%; urban: 40%).
VOTERS SUPPORT ISRAEL’S STRIKES ON HEZBOLLAH AND RESPONSE TO IRAN, BELIEVING IRAN IS A SOURCE OF CONFLICT AND TERROR IN THE REGION
- 52% of voters say Hezbollah is a terrorist organization, with 54% of 18-24 y.o. and 46% of 25-34 y.o. voters saying they are unsure.
- 73% of voters say Iran is a regional sponsor of terror in the Middle East and blame Iran over Israel for escalating conflict, but 53% of 18-24 y.o. and 46% of 25-34 y.o. voters say Iran is not a regional sponsor of terror.
- 63% of voters believe Israel is justified in responding to the recent Iranian missile attack (18-24: 45%; 25-34: 50%; 65+: 77%).
- 63% of voters say campus protests in the U.S. are mostly about saving lives in Gaza rather than supporting Hamas and Hezbollah.
- 65% of voters say authors who support Hamas and Hezbollah should not be given airtime on national TV.
The October Harvard CAPS / Harris poll survey was conducted online within the United States on October 11-13, 2024, among 3,145 registered voters by The Harris Poll and HarrisX. As part of the sample, 2,596 likely voters and 898 battleground state voters were also interviewed. Follow the Harvard CAPS / Harris poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.
About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.
Contact:
Kara Gelber
pr@stagwellglobal.com
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Contacts
For Investors:
Ben Allanson
IR@stagwellglobal.com
For Press:
Beth Sidhu
PR@stagwellglobal.com
NEW YORK, Oct. 10, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, will report financial results for the three months ended September 30, 2024, on Thursday, November 7, 2024, before market open.
Stagwell will host a video webcast to review those results the same day at 8:30 AM (ET). Register here to attend the webcast.
A replay of the webcast will be available following the event at Stagwell’s website, https://www.stagwellglobal.com/investors/.
About Stagwell
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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Former CEO of Saatchi & Saatchi Joins Stagwell’s (STGW) Forsman & Bodenfors Collective
LONDON, Oct. 7, 2024 /PRNewswire/ — Forsman & Bodenfors, a global creative collective within the Stagwell (STGW) network, has welcomed James Denton-Clark as Global CEO.
He will work alongside Forsman & Bodenfors leadership teams to oversee the agency’s continued global growth across eight offices, in six countries. Denton-Clark joins Forsman & Bodenfors from Saatchi & Saatchi, where he served as CEO.
With over 25 years of experience in the advertising and creative industries, Denton-Clark was a partner and latterly CEO at Karmarama, part of the team that sold the agency to Accenture in 2016. Denton-Clark also led transformational marketing for brands and topline growth across the newly merged Accenture Song. Prior to this, Denton-Clark held roles at BMB, BMP DDB and Bates Dorland.
“It’s epic to be joining the collective at Forsman & Bodenfors” said Denton-Clark. “Their early commitment to culture first work within a culture first company has led to them becoming one of the most awarded and transformative agencies in the world. I can’t wait to help the team take it to the next level”.
Throughout his career, Denton-Clark has a history of growth and built-up agencies to become agency of the year and regular winners of the Sunday Times Best Places to Work. While leading Saatchi & Saatchi, he helped the agency grow to be the U.K.’s largest agency by billings.
“Denton-Clark brings a track record of transformation and growth for his clients and agencies alike,” said James Townsend, CEO, Stagwell EMEA and Global CEO, Stagwell Brand Performance Network. “I look forward to welcoming him and seeing him take Forsman & Bodenfors, a key brand in our impressive creative portfolio at Stagwell, to the next phase of global growth. James will also join the EMEA executive group as we strategically deploy Stagwell’s connected solutions across the region, amplifying our impact and driving innovation.”
About Forsman & Bodenfors
Forsman & Bodenfors is a global creative collective transforming our clients’ businesses with ideas that change things. We work with some of the world’s most human brands including Volvo, Mandarin Oriental, SK-II, Google, Goldman Sachs, Polestar, Diageo, P&G, Crocs, LG, General Mills and H&M. Forsman & Bodenfors is one of the most globally awarded agencies across creativity and innovation, with key accolades including Cannes
Lions: Top 3 Independent Agency of the Decade; Contagious Pioneers; Fast Company: Most Innovative Companies; Digiday: Most Collaborative Culture. Forsman and Bodenfors is also the first and only global creative agency to receive both the global 3% Certification, and global certification from Fair Pay Workplace. We have people across eight offices in Gothenburg, Stockholm, London, Dublin, New York, Singapore, Shanghai and Toronto.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
CONTACT:
Madison Wick
pr@stagwellglobal.com
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Stagwell and Adobe to build a modern marketing partnership with expanded Global wins, while launching a three-year innovative joint go-to-market business partnership leveraging each company’s unique offerings
Stagwell’s agencies 72andSunny, Code and Theory, Locaria, Movers+Shakers, National Research Group and more to collaborate for Adobe at a global scale
NEW YORK, Oct. 1, 2024 /PRNewswire/ — Adobe (NASDAQ: ADBE) today appointed Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, as its global lead for creative campaigns and social content for its Digital Media (DMe) business. Leveraging the integrated strengths of five agencies across the network from upstream research and insights to global strategy and creative, Stagwell proudly takes on the global remit to deliver impactful solutions for Adobe and global creators.
Stagwell and Adobe will also partner on a joint go-to-market initiative to accelerate the content supply chain for brands, the end-to-end process used to deliver content for marketing campaigns and personalized customer experiences. This partnership brings together solutions across Adobe Experience Cloud, Adobe Document Cloud, Adobe Creative Cloud and Stagwell Marketing Cloud, delivering products and services to create winning in-market offerings for Adobe and Stagwell clients.
“We are proud to join forces with Adobe, a brand synonymous with creativity and innovation, to build game-changing transformation tools for our clients and theirs,” said Chairman and CEO of Stagwell Mark Penn. “This partnership is another example of the value Stagwell is eager to create with clients via our integrated offering, and we are excited to bring our best-in-class creativity and technology to help Adobe inspire and empower their customers.”
72andSunny will expand their seven-year partnership with Adobe by leading global creative and strategy within this new model. Movers+Shakers will lead global social efforts, with a focus on mining cultural conversations in real-time and producing socially-native content with speed and agility. Code and Theory will be responsible for the launch of Adobe GenStudio, among additional high-profile assignments.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. www.stagwellglobal.com.
Contact:
Kara Gelber
PR@Stagwellglobal.com
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Stagwell (STGW) releases second installation of News Advertising Study, this time fielded among more than 20,000 British adults
76% of the British population follows the news closely or very closely, including 25% who check the news an average of four times per day, revealing massive opportunity for advertisers
LONDON, Sept. 26, 2024 /PRNewswire/ — New research from Stagwell (NASDAQ: STGW) reveals a significant opportunity for brands to reach a valuable yet often overlooked audience: dedicated news followers. Building on Stagwell’s ‘Future of News’ initiative first announced in May, Stagwell set out to further test brand safety concerns — the measures taken to ensure a brand’s advertisements don’t appear alongside content that could potentially harm that brand’s reputation — this time in the U.K. market.
In line with the inaugural study, the new survey of 22,116 U.K. adults conducted by Stagwell research consultancy HarrisX, reveals ads placed adjacent to news topics such as politics, inflation and crime perform as effectively as those placed next to business, entertainment and sports stories.
“Our research continues to show brands should embrace advertising on news platforms rather than shy away from it,” said Mark Penn, Chairman and CEO of Stagwell. “Investing in news offers business leaders the ability to reach incredibly valuable audiences. According to our new study, 25% of Brits are news junkies — on average checking the news four times a day and reading nearly five news articles per day.”
Additional findings include:
- 76% of the British population follows the news closely or very closely, including 25% who check the news an average of four times per day.
- Among Gen Z, a key demographic group for advertisers, the average purchase intent for brands whose ads were placed next to high-quality news articles on the Middle East conflict was 61%, compared to 58% for inflation and 57% for crime—differences that are statistically insignificant. To compare, purchase intent was 59% for entertainment (widely considered a ‘safe’ news topic.
- Among mothers, another key target for advertisers, the average purchase intent for brands whose ads were placed next to articles on crime (a potentially negative story), and sports (a more neutral story) were each 66%, showing no difference between the two.
Stagwell is committed to initiating data-driven discussions with advertisers about their investment in news. This topic and more will be discussed at tonight’s Future of News summit which will be held at Stagwell’s EMEA headquarters in London.
Interested parties can request a copy of the research here. To learn more and get involved additional questions, please contact futureofnews@stagwellglobal.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About HarrisX
HarrisX is a leading global research consultancy that regularly conducts major market research, public policy polling and social science studies and consulting engagements in more than 40 countries around the world. It is a proud member of Stagwell Global (STGW). Learn more at www.harrisx.com.
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ABOUT THE AGENCIES BEHIND THE WORK
Code and Theory works with a best-in-class, diverse, global client base. At the core of our work sits the strategy and analytics teams, which focuses on consumer-first, omni-channel solutions throughout the entire customer journey.
Explore the entire SPORT BEACH case study here
Frontiers in Focus
Want to explore more of the frontiers of marketing? View more of our work on the cutting edge of AI and immersive brand experiences here.
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Stagwell’s inaugural Sport Beach (2023) earned widespread positive recognition — a first-of-its-kind event on-site at Cannes Lions Festival of Creativity. It featured curated innovation and marketing panels celebrating the intersection of sports, technology, and culture. Stagwell, a leading global marketing and communications group, aimed to double down in 2024, elevating the flagship summer event at Cannes with more original programming, activations and a star-studded lineup of world-class athletes and marketers, including Megan Rapinoe, Travis and Jason Kelce, Alexis Ohanian, Tammy Henault and more than 100+ renowned marketing leaders.
While the in-person event was gaining momentum, Stagwell needed to ensure its digital ecosystem across web and app were as premium and dynamic as the event itself. Stagwell tapped Code and Theory for a comprehensive digital transformation, designing and engineering an all-new Sport Beach website and app. In less than five months, Code and Theory created an entire Sport Beach ecosystem to support event marketing, attendance, engagement, and immersion — all while embodying Sport Beach’s spirit of play.
Designed for Speed & Play
Inspired by the visual ID from 72andSunny (another Stagwell agency) and incorporating Material Design principles, we crafted a fully bespoke digital experience for Sport Beach. Our web approach was iterative, building pages and functional components that resulted in a scalable experience that gave Stagwell full creative and operational control for not only this event, but future event iterations too.
We designed the Sport Beach app to deliver the beauty of Cannes’ beaches with the ease of scheduling and information at our user’s fingertips. The app’s main objective was making scheduling clear, compelling and fast. We leveled up the experience by giving users the ability to build their itineraries manually or through our AI Assistant in less than three taps.
AI That Anticipates User Needs
The app’s cornerstone was an AI Assistant that could answer a myriad of questions about the event (from how to access the beach to event schedules to best local restaurant picks) and tailor event recommendations to each user based on their interests. Using Stagwell’s Enterprise ChatGPT as a backbone large language model, we fine-tuned our AI on a large, static dataset about Cannes and Sport Beach. We leveraged Sanity, our CMS for the event, to constantly update changing events or critical event information.
While the AI Assistant interfaced with the CMS to update its context, it also interfaced with an event recommendation engine developed in-house and hosted on Oracle Cloud Infrastructure, taking advantage of Code and Theory’s partnership with Oracle. The AI Assistant “got to meet” each user during a conversational onboarding interview, and saved those learnings to suggest customized itineraries, ensuring attendees wouldn’t miss relevant content. As that content shifted (speaker changes and event schedules moving), the recommendation engine and the AI Assistant could rely on their connection to the CMS to ensure their responses were explicit, accurate, and based on real-time feedback.
Powering Rapid Innovation
Code and Theory leveraged Sanity’s Content Cloud to manage all event content, including sessions, speakers, event details and more. The combination of Sanity as a content provider and Vercel as a hosting platform enabled Code and Theory to rapidly build a recommendation engine and AI chat, significantly accelerating development and reducing delivery time. This approach allowed real-time data integration and scalable solutions, feeding first—and third-party data dynamically to the AI chat system.
Our Impact
- 89% User registration completion rate (+50% over the industry average)
- 30M Impressions from press in People Magazine, Ad Age, Adweek, Digiday, Page Six and more
- Both the app and website were designed, engineered and launched in less than five months
There’s no sign of slowing down for Sport Beach, which earned more than 30M impressions from the press in publications ranging from People Magazine to Adweek and Ad Age. By building the digital ecosystem to scale for future events, Stagwell is primed and ready for Cannes 2025.
Wondering where to begin with AI implementation in your organization?
Email Beth Sidhu, Chief Brand and Communications Officer at Stagwell, to discuss how we can support your organization’s digital goals.
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As Titanium Sponsor, PRophet to Showcase the Future of AI in PR and Communications with Expert Sessions and In-Depth Demos
NEW YORK and ANAHIEM, Calif., Sept. 19, 2024 /PRNewswire/ — Stagwell Marketing Cloud’s (STGW) PRophet, award-winning suite of essential, AI-powered Comms Tech tools purpose-built to empower communicators that span earned media, influencer engagement and brand monitoring offerings, today announced its presence and deep dive sessions on leveraging AI for modern communications and marketing professionals at Public Relations Society of America’s (PRSA) ICON 2024 conference on October 15-17 in Anaheim, California. As this year’s Titanium sponsor, PRophet will lead discussions on the transformative impact of AI on the communications industry and showcase enhancements to the platform.
Inspired by the theme “Predict What’s Possible,” Aaron Kwittken, founder and CEO of PRophet and the creator of the term communications engineer©, will lead a solo session titled “Human-Led, Data-Fed AI: A Hands-On Showcase of Today’s Must-Have AI Tools and Techniques.” In this session, Kwittken will offer a comprehensive look at AI’s real-world impact on PR, including practical insights into tools that can enhance performance and streamline workflows. He will uncover which platforms and technologies should be avoided, explain why DIY PR solutions often fall short, and emphasize the continued importance of human-led strategies in a data-driven future. Additionally, Kwittken will tackle key ethical considerations and provide guidance on how to navigate PR tech stacks responsibly. Join him on Wednesday, October 16, at 10:45 AM PT for this forward-thinking discussion.
“The PR industry stands at a pivotal moment, facing an influx of AI-driven tools and cutting-edge communications technology. For the modern communicator, it’s about finding the right balance between human insight and AI-driven innovation to future-proof our industry,” said Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit. “We’re thrilled to once again partner with PRSA for this marquee event that will drive the conversation forward.”
As part of PRSA’s Educator Academy Summit, Kwittken will also join the panel discussion, “AI in Public Relations: Preparing the Next Generation of Practitioners,” on Monday, October 14 at 8:30 AM PT at the Pine Building 111, California State University, Fullerton. This panel will delve into the transformative role of AI in public relations, offering educators actionable insights and strategies to equip students for the rapidly changing PR landscape. Moderated by Amy McCoy, APR, Assistant Professor at Drake University, the discussion will feature panelists Nneka Logan, Associate Professor at Virginia Tech, and Kathleen Stansberry, Associate Professor at Elon University.
“Each year, ICON unites industry-leading experts with communicators at all stages of their career, providing an unmatched experience for attendees to network and grow,” said Linda Thomas Brooks, PRSA CEO. “Thanks to partners like PRophet, PRSA can deliver invaluable learning opportunities and continue to drive the profession forward as we adapt to new technologies and improve our strategic abilities.”
PRophet will have a significant presence on the showroom floor, offering attendees the opportunity to engage directly with the executive team, experience live demos of the platform, and preview upcoming features and enhancements.
Discover how PRophet can elevate your communications team’s performance, predictive capabilities, and productivity by visiting us at Booth 200 from Tuesday, October 15 to Thursday, October 17. For more information or to connect with the team, reach out at sales@prprophet.ai.
About PRophet
Founded in 2020 by PR industry leader Aaron Kwittken, PRophet is an award-winning suite of essential, AI-powered Comms Tech tools purpose-built to empower modern communicators to perform more efficiently by quickly uncovering and authentically engaging with high-authority journalists and leading influencers. PRophet was awarded PRovoke Media’s Innovation SABRE in 2023 and 2024, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. The all-in-one platform offers three core solutions: PRophet Earn creates and tests “mediable” PR content to predict earned media interest and sentiment. PRophet Influence combines vertical AI, analytics, discovery and tracking technologies to inform and manage influencer marketing campaigns. PRophet Monitor delivers real-time, earned and social media monitoring, reporting and analytics to alert teams of emerging trends, threats, brand mentions, and opportunities for real-time response. PRophet is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC empowers marketers to drive business and brand impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers market research, communications, and media for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, machine learning, augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
Media Contacts:
Stephanie Hernandez
v-stephanie.hernandez@prprophet.ai
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Summit to Convene Prominent U.K. Journalists and Industry Leaders, including Kamal Ahmed, Joanna Gosling, Sam McAlister and more
Stagwell to Unveil a New U.K. Version of the News Advertising Study, Highlight the Power of the News Audience and Debunk Common Brand Safety Misconceptions
LONDON, Sept. 18, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) today announced the speakers for its London Future of News summit coming up on September 26, 2024, at Stagwell’s EMEA headquarters in London’s Blue Fin Building.
During the event, Stagwell will debut groundbreaking research conducted by HarrisX fielded among 25,000 U.K. respondents. Tailored specifically to the U.K. consumer marketplace, this study builds upon Stagwell’s News Advertising Study released in May, which proved it is safe for brands to advertise adjacent to quality news content agnostic of the topic.
“Brands are missing out by not advertising in quality news,” said Chairman and CEO of Stagwell Mark Penn. “News is a critical marketing vehicle essential to business success, and we’re excited to expand our future of News initiative to the U.K. and share our findings on a global stage.”
Stagwell is proud to introduce new partners across publishing and the industry to our Future of News initiative. These partners include The Associated Press, Conscious Advertising Network, Gannett, The Guardian US, The Hill, The Independent, NewsNation, Newsweek, Nexstar, New York Post, Ozone, The Rebooting, Reuters, USA Today and World Media Group. These publishers and industry leaders will join Stagwell’s existing cohort including Ad Fontes Media, Axel Springer, Axios, Business Insider, POLITICO, The New York Times, The Trade Desk, The Wall Street Journal and The Washington Post.
“Our May study debunked myths around brand safety in news and identified a significant, under-tapped audience of news consumers,” said Founder and CEO of HarrisX Dritan Nesho. “Time and again we’re seeing that ads appearing next to so-called ‘not brand safe’ news content perform just as well as ads next to ‘brand safe’ content. The findings of our U.K. study are decisive.”
The summit will commence with Penn unveiling the research results, followed by two panel discussions:
Panel I: Being A Journalist Today – Stories from the Field: A moderated conversation about the journalists today who are breaking down barriers, holding truth to power, and shining a light on the issues that matter most- despite the most difficult and dangerous of circumstances, featuring:
- Kamal Ahmed, Director of Audio and Presenter, The Daily Telegraph
- Matt Barbet, Anchor, Sky News
- James Harding, Editor & Founder, Tortoise Media
- Sam McAlister, Author, Executive Producer and LSE Senior Fellow
- Spriha Srivastava, International Executive Editor, Business Insider
- Jerome Starkey, Defence Editor, The Sun
- Moderated by Joanna Gosling, Author, Broadcaster and Journalist
Panel II: Why News Works for Brands: Investment in advertising on news platforms is not only brand safe, but also lends itself to a strong return on investment. This session will be an interactive dialogue with business leaders sharing their perspectives on the value of news and how to maximize impact through tailored marketing, featuring:
- Ross Easton, Director of External Affairs, Energy Networks Association
- Mark Evans, Marketing Society Honorary Fellow and Executive Marketeer
- Tina Fegent, Co-Chair, Conscious Advertising Network
- Moderated by Mark Penn, Chairman and CEO, Stagwell
To learn more and get involved, contact futureofnews@stagwellglobal.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About HarrisX
HarrisX is a leading global research consultancy that regularly conducts major market research, public policy polling and social science studies and consulting engagements in more than 40 countries around the world. It is a proud member of Stagwell Global (STGW). Learn more at www.harrisx.com.
Contact
Madison Wick
Pr@stagwellglobal.com
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NEW YORK, Sept. 18, 2024 /PRNewswire/ — Stagwell (NASDAW: STGW), the challenger network built to transform marketing, has appointed Sunil John as Senior Advisor, Stagwell MENA. John will head Stagwell’s forthcoming MENA office, spearheading growth and enhancing collaboration among local agencies and partners. He will also develop new client solutions, utilizing his extensive regional network to support brands aiming for both regional expansion and global reach.
John, named the Best PR Professional in the Middle East by PRWeek in 2023 and 2020, brings over three decades of regional experience to Stagwell, having founded ASDA’A BCW, the region’s leading PR consultancy and been instrumental in shaping the public relations landscape in the Arab world. During his time at ASDA’A he launched Proof Communications, a specialist digital and design firm, OnePoint5, an ESG advisory and led the annual Arab Youth Survey, the groundbreaking thought leadership platform capturing the hopes and aspirations of the 200 million Arab youth.
Additionally, as an Advisory Board Member of the Dubai International Chamber since July 2021, John has been influential in reinforcing Dubai‘s status as a global trade hub.
“Marketers who miss out on MENA will miss out on one of the biggest consumer growth stories of our decade,” said Mark Penn, Chairman and CEO, Stagwell. “As we focus on becoming more competitive internationally, Sunil’s unparalleled experience in MENA and his leadership are what Stagwell needs to deepen our presence and help our clients succeed in this crucial market.”
“I am excited to join Stagwell and contribute to its unique technology-driven offering in the marketing services landscape,” said Sunil John. “The opportunity to integrate my experience, my love of research and insights, and my focus on digital transformation and technology with Stagwell’s innovative approach will bring value to a region that is one of the fastest growing in the world. As a challenger network, I believe Stagwell will be the company that creates significant impact for our clients in the MENA region.”
John’s appointment comes at a time when Stagwell is opening a new chapter in the region after recently announcing its intent to acquire Consulum, a leading government advisory firm that specializes in strategic communications, public policy and leadership support in the MENA and other global markets.
Stagwell’s footprint across MENA includes its omnichannel media agency Assembly and global creative collective Forsman and Bodenfors. Additionally, Stagwell counts marketing and talent management agency FLC and strategic growth advisory firm Phronesis Group among its global affiliate partners in the region. With offices across Dubai, Cairo, and Riyadh, Stagwell is positioned to serve clients in a range of industries in MENA, including retail, automotive, crypto, real estate, tech and finance sectors.
The MENA region is a key growth market for Stagwell as the company pursues its goal of doubling revenue at the Company beyond North America by 2025. In 2024 to date, Stagwell has acquired seven firms, including LEADERS (Israel), Team Epiphany (U.S.), Sidekick (U.K.), What’s Next Partners (France), PROS (Brazil), Business Traveller (Global), and BERA (U.S.).
About Stagwell
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact:
Kara Gelber
Pr@stagwellglobal.com
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