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Originally Released On

PR Newswire

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CONTACT:

IR Contact:
Ben Allanson
ir@stagwellglobal.com

PR Contact:
Beth Sidhu
pr@stagwellglobal.com

Q3 YoY Revenue Growth of 15%, With 25% Growth in Digital Transformation

Q3 YoY Net Revenue Growth of 8%, Organic Net Revenue Growth of 8%, Digital Transformation Net Revenue Growth of 18%

Q3 Net Income Attributable to Stagwell Inc. Common Shareholders of $3 million

Q3 Adjusted EBITDA of $111 million; Adjusted EBITDA Margin of 19%

Q3 EPS of $0.03; Adjusted EPS of $0.22

Seventh Consecutive Quarter of Record LTM Net New Business

Net New Business of $101 million in Q3; LTM Net New Business of $345 million

Reaffirm Guidance for 2024 of Organic Net Revenue Growth of 5% to 7%; Adjusted EBITDA of $400 million to $450 million; Free Cash Flow Conversion of ~50%

Company Announces $125 Million Increase in Stock Repurchase Program

New York, NY, November 7, 2024 (NASDAQ: STGW) – Stagwell Inc. (“Stagwell”) today announced financial results for the three and nine months ended September 30, 2024.

THIRD QUARTER RESULTS:

• Q3 Revenue of $711 million, an increase of 15% versus the prior year period; YTD Revenue of $2.1 billion, an increase of 10% versus the prior year period
• Q3 Net Revenue of $580 million, an increase of 8% versus the prior year period; YTD Net Revenue of $1.7 billion, an increase of 4% versus the prior year period
• Q3 Organic Net Revenue increased 8% versus the prior year period; YTD Organic Net Revenue increased 4% versus the prior year period
• Q3 Net Income attributable to Stagwell Inc. Common Shareholders of $3 million versus $1 million in the prior year period; YTD Net Loss attributable to Stagwell Inc. Common Shareholders of $1 million versus $1 million in the prior year period
• Q3 Adjusted EBITDA of $111 million, an increase of 9% versus the prior year period; YTD Adjusted EBITDA of $288 million, an increase of 8% versus the prior year period
• Q3 Adjusted EBITDA Margin of 19% on net revenue; YTD Adjusted EBITDA Margin of 17% on net revenue
• Q3 Earnings Per Share Attributable to Stagwell Inc. Common Shareholders of $0.03 versus $0.00 in the prior year period; YTD Earnings Per Share Attributable to Stagwell Inc. Common Shareholders of $(0.01) versus $(0.01) in the prior year period
• Q3 Adjusted Earnings Per Share attributable to Stagwell Inc. Common Shareholders of $0.22 versus $0.18 in the prior year period; YTD Adjusted Earnings Per Share attributable to Stagwell Inc. Common Shareholders of $0.52 versus $0.45 in the prior year period
• Net new business of $101 million in the third quarter, last twelve-month net new business of $345 million

See “Non-GAAP Financial Measures” below for explanations and reconciliations of the Company’s non-GAAP financial measures.

Mark Penn, Chairman and CEO, said, “Stagwell delivered 15% year-over-year revenue growth in the third quarter, led by a return to double-digit growth from our Digital Transformation capability as AI has required companies to rethink the ways they engage with consumers. On the heels of our single largest deal to date with Adobe and expanded relationships with leading brands like United and Microsoft, net new business of over $100 million in the third quarter brings our last twelve-month net new business figure to $345 million, another record for Stagwell.

“New business momentum, robust performance from Digital Transformation, and the culmination of a political season that broke fundraising records, gives us confidence that our vision is resonating with customers, and sets the stage for a strong close to H2,” added Penn.

Frank Lanuto, Chief Financial Officer, commented: “Stagwell posted growth across all our principal capabilities in the third quarter, as the inflection we anticipated played out. Driven by double-digit growth in both Digital Transformation and the Stagwell Marketing Cloud, we delivered third quarter revenue of $711 million. Simultaneously, we grew our adjusted EBITDA to $111 million, representing a 19% margin on net revenue, an improvement of approximately 15 bps over the prior year. These results give us confidence to reiterate our full-year guidance.”

Financial Outlook

2024 financial guidance is reiterated as follows:

• Organic Net Revenue growth of 5% to 7%
• Organic Net Revenue excluding Advocacy growth of 4% to 5%
• Adjusted EBITDA of $400 million to $450 million
• Free Cash Flow Conversion of approximately 50%
• Adjusted EPS of $0.75 – $0.88
• Guidance assumes no impact from foreign exchange, acquisitions or dispositions.

Stock Repurchase Program

On November 6, 2024, the Board of Directors authorized an extension and a $125,000,000 increase in the size of Stagwell’s previously approved stock repurchase program (the “Repurchase Program”). Under the Repurchase Program, as amended, Stagwell may repurchase up to an aggregate of $375,000,000 of shares of its outstanding Class A common stock, with any previous purchases under the Repurchase Program continuing to count against that limit. The Repurchase Program will expire on November 6, 2027.

Video Webcast

Management will host a video webcast on Thursday, November 7, 2024, at 8:30 a.m. (ET) to discuss results for Stagwell Inc. for the three and nine months ended September 30, 2024. The video webcast will be accessible at https://stgw.io/Earnings. An investor presentation has been posted on our website at www.stagwellglobal.com  and may be referred to during the webcast.

A recording of the webcast will be accessible one hour after the webcast and available for ninety days at www.stagwellglobal.com.

Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contacts

For Investors:

Ben Allanson

IR@stagwellglobal.com

For Press:

Beth Sidhu

PR@stagwellglobal.com

Non-GAAP Financial Measures

In addition to its reported results, Stagwell Inc. has included in this earnings release certain financial results that the Securities and Exchange Commission (SEC) defines as “non-GAAP Financial Measures.” Management believes that such non-GAAP financial measures, when read in conjunction with the Company’s reported results, can provide useful supplemental information for investors analyzing period to period comparisons of the Company’s results. Such non-GAAP financial measures include the following:

(1) Organic Net Revenue: “Organic net revenue growth” and “Organic net revenue decline” reflects the year-over-year change in the Company’s reported net revenue attributable to the Company’s management of the entities it owns. We calculate organic net revenue growth (decline) by subtracting the net impact of acquisitions (divestitures) and the impact of foreign currency exchange fluctuations from the aggregate year-over-year increase or decrease in the Company’s reported net revenue. The net impact of acquisitions (divestitures) reflects the year-over-year change in the Company’s reported net revenue attributable to the impact of all individual entities that were acquired or divested in the current and prior year. We calculate impact of an acquisition as follows: (a) for an entity acquired during the current year, we present the entity’s prior year net revenue for the same period during which we owned it in the current year as impact of the acquisition in the current year; and (b) for an entity acquired in the prior year, we present the entity’s prior year net revenue for the period during which we did not own the entity in the prior year as impact of the acquisition in the current year. We calculate impact of a divestiture as follows: (a) for a divestiture in the current year, we present the entity’s prior year net revenue for the same period during which we no longer owned it in the current year as impact of the divestiture in the current year; and (b) for a divestiture in the prior year, we present the entity’s prior year net revenue for the period during which we owned it in the prior year as impact of the divestiture in the current year. We calculate the impact of any acquisition or divestiture without adjusting for foreign currency exchange fluctuations. The impact of foreign currency exchange fluctuations reflects the year-over-year change in the Company’s reported net revenue attributable to changes in foreign currency exchange rates. We calculate the impact of foreign currency exchange fluctuations for the portion of the reporting period in which we recognized revenue from a foreign entity in both the current year and the prior year. The impact is calculated as the difference between (1) reported prior period net revenue (converted to U.S. dollars at historical foreign currency exchange rates) and (2) prior period net revenue converted to U.S. dollars at current period foreign exchange rates.

(2) Net New Business: Estimate of annualized revenue for new wins less annualized revenue for losses incurred in the period.

(3) Adjusted EBITDA: defined as Net income excluding non-operating income or expense to achieve operating income, plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, and other items. Other items include restructuring costs, acquisition-related expenses, and non-recurring items.

(4) Adjusted Diluted EPS is defined as (i) Net income (loss) attributable to Stagwell Inc. common shareholders, plus net income attributable to Class C shareholders, excluding amortization expense, impairment and other losses, stock-based compensation, deferred acquisition consideration adjustments, discrete tax items, and other items, divided by (ii) (a) the per weighted average number of common shares outstanding plus (b) the weighted average number of Class C shares outstanding, (if dilutive). Other items includes restructuring costs, acquisition-related expenses, and non-recurring items, and subject to the anti-dilution rules.

(5) Free Cash Flow: defined as Adjusted EBITDA less capital expenditures, change in net working capital, cash taxes, interest, and distributions to minority interests, but excludes contingent M&A payments. Free Cash Flow Conversion is the percentage of adjusted EBITDA.

Included in this earnings release are tables reconciling reported Stagwell Inc. results to arrive at certain of these non-GAAP financial measures.

This document contains forward-looking statements. within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). The Company’s representatives may also make forward-looking statements orally or in writing from time to time. Statements in this document that are not historical facts, including, statements about the Company’s beliefs and expectations, future financial performance, growth, and future prospects, the Company’s strategy, business and economic trends and growth, technological leadership and differentiation, potential and completed acquisitions, anticipated operating efficiencies and synergies and estimates of amounts for redeemable noncontrolling interests and deferred acquisition consideration, constitute forward-looking statements. Forward-looking statements, which are generally denoted by words such as “aim,” “anticipate,” “assume,” “believe,” “continue,” “could,” “create,” “develop,” “estimate,” “expect,” “focus,” “forecast,” “foresee,” “future,” “goal,” “guidance,” “in development,” “intend,” “likely,” “look,” “maintain,” “may,” “ongoing,” “opportunity,” “outlook,” “plan,” “possible,” “potential,” “predict,” “probable,” “project,” “should,” “target,” “will,” “would” or the negative of such terms or other variations thereof and terms of similar substance used in connection with any discussion of current plans, estimates and projections are subject to change based on a number of factors, including those outlined in this section.

Forward-looking statements in this document are based on certain key expectations and assumptions made by the Company. Although the management of the Company believes that the expectations and assumptions on which such forward-looking statements are based are reasonable, undue reliance should not be placed on the forward-looking statements because the Company can give no assurance that they will prove to be correct. The material assumptions upon which such forward-looking statements are based include, among others, assumptions with respect to general business, economic and market conditions, the competitive environment, anticipated and unanticipated tax consequences and anticipated and unanticipated costs. These forward-looking statements are based on current plans, estimates and projections, and are subject to change based on a number of factors, including those outlined in this section. These forward-looking statements are subject to various risks and uncertainties, many of which are outside the Company’s control. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events, if any.

Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. Such risk factors include, but are not limited to, the following:

• risks associated with international, national and regional unfavorable economic conditions that could affect the Company or its clients;
• demand for the Company’s services, which may precipitate or exacerbate other risks and uncertainties;
• inflation and actions taken by central banks to counter inflation;
• the Company’s ability to attract new clients and retain existing clients;
• the impact of a reduction in client spending and changes in client advertising, marketing and corporate communications requirements;
• financial failure of the Company’s clients;
• the Company’s ability to retain and attract key employees;
• the Company’s ability to compete in the markets in which it operates;
• the Company’s ability to achieve its cost saving initiatives;
• the Company’s implementation of strategic initiatives;
• the Company’s ability to remain in compliance with its debt agreements and the Company’s ability to finance its contingent payment obligations when due and payable, including but not limited to those relating to redeemable noncontrolling interests and deferred acquisition consideration;
• the Company’s ability to manage its growth effectively;
• the Company’s ability to identify, complete and integrate acquisitions that complement and expand the Company’s business capabilities and realize cost savings, synergies or other anticipated benefits of newly acquired businesses, or that even if realized, such benefits may take longer to realize than expected;
• the Company’s ability to identify and complete divestitures and to achieve the anticipated benefits therefrom;
• the Company’s ability to develop products incorporating new technologies, including augmented reality, artificial intelligence, and virtual reality, and realize benefits from such products;
• the Company’s use of artificial intelligence, including generative artificial intelligence;
• adverse tax consequences for the Company, its operations and its stockholders, that may differ from the expectations of the Company, including that future changes in tax laws, potential increases to corporate tax rates in the United States and disagreements with tax authorities on the Company’s determinations that may result in increased tax costs;
• adverse tax consequences in connection with the Transactions, including the incurrence of material Canadian federal income tax (including material “emigration tax”);
• the Company’s unremediated material weaknesses in internal control over financial reporting and its ability to establish and maintain an effective system of internal control over financial reporting, including the risk that the Company’s internal controls will fail to detect misstatements in its financial statements;
• the Company’s ability to accurately forecast its future financial performance and provide accurate guidance;
• the Company’s ability to protect client data from security incidents or cyberattacks;
• economic disruptions resulting from war and other geopolitical tensions (such as the ongoing military conflicts between Russia and Ukraine and in the Middle East), terrorist activities and natural disasters;
• stock price volatility; and
• foreign currency fluctuations.

Investors should carefully consider these risk factors, other risk factors described herein, and the additional risk factors outlined in more detail in our 2023 Form 10-K, filed with the Securities and Exchange Commission (the “SEC”) on March 11, 2024, and accessible on the SEC’s website at www.sec.gov, under the caption “Risk Factors,” and in the Company’s other SEC filings.

Originally Released On

PR Newswire

Contact:

Kenneth Hein
kenneth.hein@codeandtheory.com 

Unlike generic AI tools that only focus on text input and output responses, ContextLens leverages generative AI to understand what information you are looking at on a web page. It then anticipates other content you may be interested in and creates a dynamic visual representation without making you leave the page. 

This generative AI tool functions by reading the site’s metadata structures to understand the “context” the user is reading and provides a “lens” to go deeper into content via AI prompts (either pre-populated or freeform). 

The independent, nonpartisan media company RealClearPolitics (RCP) has selected its RealClearPolling website to be the first to employ this powerful new tool. RealClearPolling offers an aggregated, unbiased look at the dynamics of the presidential, Senate, House, and statewide races during this unprecedented 2024 election cycle. RealClearPolling is an extension of the RCP family, dedicated to delivering the most comprehensive, engaging look at U.S. election polls and public opinion surveys.

Here’s how it works on RealClearPolling: The ContextLens is a purple bar in the bottom corner of a web page. Based on what you are looking at on the page, it anticipates what related content you may be interested in and auto-prompts suggestions. The user can engage with it right there on the page. The results expand by dynamically creating a graphic to give you more context. 

For example, if a user looks at the “Electoral College: Top Battlegrounds” chart on RCP’s home page, the ContextLens will suggest “Explore Electoral College.” When a user clicks on it, three related options pop up: “Recent changes in support,” “Who leads in key states,” and “Electoral College forecast.” 

A graphic representation of the current data is generated once a user clicks on one of the topics. Users can also “Ask a question” to find other information.

Key features include:

• Contextual Understanding: The AI interprets the data users view and predicts where additional context is needed.
• Generative Visuals: Instead of overwhelming users with paragraphs of text, the system designs dynamic visuals to illustrate the point, offering more precise insights.
• Seamless Integration: Users don’t need to leave the page they are looking at. The system provides expanded context right there, reducing disruption.

The new tool has many advantages: It gives users an unparalleled ability to explore and understand complex information without being overwhelmed. It allows sites with massive amounts of data to streamline it and represent it clearly. It also provides publishers with a new location to sell advertising inventory. 

The ContextLens is currently in beta and available to other publishers.

RCP co-founder and executive editor Tom Bevan says: “For nearly a quarter of a century, RealClearPolitics has served as an innovator and an unbiased source of accurate information. ContextLens allows our users to pull from our years of data to form a complete picture of their topics of interest. Technology is breathing new life into the powerful data and reporting we are dedicated to providing. This marks a bold step in how people interact with complex information on the web.”

Dan Gardner, co-founder of Code and Theory, says: “Polling is a perfect application for our first use of this technology. It is often confusing and hard to interpret. ContextLens simplifies this by dynamically designing visual elements based on the users’ needs and the context in which they view them. It’s the first anticipatory design system that intuitively creates elements on demand, giving more insight and clarity. Typical AI use cases have been limited to just text responses. We know people are also visual. This is the next step forward in how AI can be used in publishing to enhance reader experience, instead of solely focusing on AI as only an efficiency tool. ContextLens offers a glimpse into the future of AI and design, where context, anticipation and visual interpretation come together to create a fluid user experience.”

Code and Theory has had a historic year when it comes to shaping how political information is conveyed. In addition to the launch of the ContextLens, it created Steve Kornacki’s “Big Board.” Kornacki uses the Big Board daily to visualize and explain complex polling data live on the air for millions. Code and Theory also relaunched the Minnesota Star Tribune as the heart and voice of the North, a week before Vice Presidential nominee Tim Walz was announced. The new site performed at the highest level during the biggest traffic day in the history of the site. 

Code and Theory has launched nearly 200 newsrooms throughout its 23-year history. The new TechCrunch, which debuted this month, and Ringier’s Blick, launched last month, are just the latest examples.

About Code and Theory Network
Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology-first group within Stagwell is built to partner with businesses to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, instrument, Left Field Labs, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, JPMorganChase, Microsoft, MSNBC, NFL, Pfizer and Yeti. For more, visit codeandtheory.com

About RealClearPolitics
Since its founding in 2000, RealClearPolitics has become the most trusted nonpartisan platform for political news. Washington insiders and interested outside-the-Beltway citizens alike rely on RCP as the authoritative source for reporting, commentary, and analysis on campaigns and elections, and they return for its presentation of all sides of pressing public policy issues coming to the fore in 2024.

About Stagwell
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. 

Contact:
Kenneth Hein
kenneth.hein@codeandtheory.com 

Originally Released On

PR Newswire

Contact:

Kara Gelber
PR@stagwellglobal.com

The survey, conducted by Stagwell’s NRG, a leading global insights and strategy firm at the intersection of content, culture, and technology, reveals:

Expected Impact of the U.S. Election on Business

• 77% of CEOs say the U.S. presidential election will impact their 2025 business strategy.
• Global CEOs (all CEOs surveyed minus U.S. CEOs) are split on which Presidential candidate would boost the global economy (35% of global CEOs selected Harris while 30% selected Trump), while U.S. CEOs strongly favor Trump to boost the global economy (52% vs. 15%).
• CEOs expect trade policy and immigration to be strongly influenced by the election.
• Broadly aligned with the general population, 35% of CEOs worldwide identify inflation as the most critical economic issue facing their countries, followed by boosting consumer confidence (30%) and energy prices (25%).

Attractiveness of Investing in the Gulf Region

• Global CEOs view both the Gulf Region and Kingdom of Saudi Arabia as attractive investment markets.
• 79% of global CEOs describe the current investment environment in the Gulf region as very or somewhat attractive, while 86% say the same about the Kingdom of Saudi Arabia.

Optimism for Technology and AI

• 85% of CEOs are optimistic about innovation and technology as a force for improving life quality.
• 73% of global CEOs are optimistic about the impact of AI on the wellbeing of citizens in their country, including 35% who are ‘very optimistic.’

Survey Methodology
This survey, built on the 2024 FII Institute Compass survey, gathered insights from CEOs on key issues affecting their countries, focusing on economic priorities for 2025. The survey was conducted exclusively in English between October 4^th and 11^th, 2024 among a global sample of 100 CEOs of companies with a minimum of 10,000 employees, which was drawn from expert network sample lists. Explore the crosstabs and additional findings.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About National Research Group
National Research Group is a leading global insights and strategy firm at the intersection of content, culture, and technology. The world’s most innovative brands turn to us for insights into growth and strategy for any experience, anywhere, on any device.

Contact
Kara Gelber
PR@stagwellglobal.com

Originally Released On

PR Newswire

Contact:

Kara Gelber
PR@stagwellglobal.com

Founded in Sweden in 1986, Forsman & Bodenfors is a global creative collective that believes in the power of ideas that get remembered, build fame and shift culture. Over the past 30+ years, Forsman & Bodenfors has helped ambitious companies like Volvo, H&M, P&G, Diageo, SK-II, and Crocs find new ways to grow. The collective joined the Stagwell global network of agencies in 2016.

“As more and more of our clients ask us to expand our unique creative collective into the region, we’re excited to formally announce Forsman & Bodenfors MENA, led by Adil Khan. With this expansion we’ll bring our unique take on creativity to brands, businesses, and culture across the region,” said Global CEO of Forsman & Bodenfors James Denton-Clark.

“Forsman & Bodenfors’ integration into MENA complements the strong foundation already established by Assembly and Consulum’s presence there,” said Stagwell Chairman and CEO Mark Penn. “As MENA’s strategic importance to global marketers continues to grow, it became a natural next step to bring Forsman & Bodenfors’ world class creativity to our clients in the region.”

This news follows milestones for Stagwell’s expansion in the region including the recent appointment of Sunil John as Stagwell’s Senior Advisor, MENA, Adil Khan’s appointment as CEO of Forsman & Bodenfors Middle East, Stagwell’s acquisition of government advisory firm Consulum, as well as global media agency Assembly’s new offices in Riyadh, Cairo and Dubai.

This afternoon, October 30 at 1:40pm Saudi time Stagwell Chairman and CEO Mark Penn will be a featured speaker at the Future Investment Initiative (FII) 8th Edition 2024 Summit in Riyadh.

About Forsman & Bodenfors
Forsman & Bodenfors is a global creative collective transforming our clients’ businesses with ideas that change things. Forsman & Bodenfors is one of the most globally awarded agencies across creativity and innovation, with key accolades including Cannes Lions: Top 3 Independent Agency of the Decade; Contagious Pioneers; Fast Company: Most Innovative Companies; Digiday: Most Collaborative Culture. Forsman and Bodenfors is also the first and only global creative agency to receive both the global 3% Certification, and global certification from Fair Pay Workplace.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact
Kara Gelber
PR@stagwellglobal.com

Originally Released On

PR Newswire

Contact:

Madison Wick

pr@stagwellglobal.com 

Stagwell’s (STGW) ARound platform is designed to be easily activated by any team or brand, offering a scalable, commercial-grade AR solution that integrates seamlessly into live broadcasts and mobile experiences.

LOS ANGELES, Oct. 28, 2024 /PRNewswire/ — ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell (NASDAQ: STGW), and the Los Angeles Rams have teamed up with Princess Cruises and Uber Eats to revolutionize how AR is integrated into live sports broadcasts and in-stadium experiences.

ARound and the Rams debuted this technology last month during the Rams home opener at SoFi Stadium. ARound’s automatic camera integration allows AR effects to be broadcast on the Infinity Screen, blending live game moments with dynamic AR content. Complementing the broadcast, ARound’s mobile browser-based platform allows fans to localize AR interactions, marking a new era for sports entertainment that gives fans a more immersive way to engage all game long.

“We’re transforming how AR enhances live sports broadcasts nationwide,” said Josh Beatty, Founder and CEO of ARound. “Whether fans engage on the Infinity Screen or through their phones, we’re creating a fully synchronized AR experience that amplifies fan engagement like never before.”

This breakthrough technology is a first in the NFL, allowing brands including Princess Cruises and Uber Eats to offer real-time AR activations that seamlessly blend into the game.

“ARound is helping us continue to set the gameday standard by creating dynamic engagement with our fans,” said Kathryn Kai-ling Frederick, Chief Marketing Officer, Los Angeles Rams. “This is the future of sports entertainment—AR integrated with live broadcasts to create a multi-layered, immersive experience for fans and brands in the stadium.”

Princess Transports Fans to Global Destinations

Princess Cruises elevates the gameday experience with its AR activation, “Touchdown Treasure,” which transforms the stadium into stunning destinations like Alaska and Mexico visited by Princess Cruises’ Love Boats with Rams players racing through these locations as fans cheer them on.

“At Princess Cruises, we believe imagination and innovation can quickly become reality and ARound’s platform allows fans to experience the excitement of a Love Boat cruise sailing to incredible destinations throughout the world,” said Jim Berra, Chief Marketing Officer for Princess Cruises. “This AR experience brings the allure of a Princess vacation to the forefront, engaging fans with a sense of adventure and wonder.”

Uber Eats: Seamless Engagement and Real-Time Reward Redemption

Uber Eats’ new AR activation allows fans to unlock offers such as in-game food and beverage deals —which are instantly redeemable at stadium concessions.

“ARound’s platform allows us to capture fan attention in the most exciting moments of the game and create a seamless experience from engagement to redemption,” said Kim Guluk Senior Manager, Global Brand Partnership Marketing at Uber.

About ARound

ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.

About the Los Angeles Rams:

The Los Angeles Rams – Los Angeles’ original professional sports team and Super Bowl LVI Champions – stand as one of the oldest franchises in the National Football League and since its founding in 1937, have garnered four World Championships and sent 30 of its members to the Pro Football Hall of Fame. As a professional sports team, the organization is committed to be a valuable civic partner and serving the greater Los Angeles area 365 days a year. The Rams play their home games at SoFi Stadium, which is located at Hollywood Park, a 298-acre sports and entertainment destination owned, being developed and operated by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, CA.

CONTACT: 
Madison Wick
pr@stagwellglobal.com

Originally Released On

PR Newswire

Contact:

Kara Gelber
PR@stagwellglobal.com

By joining Stagwell’s affiliate program, Free Practice, keelbone and SponsorForce build on the foundation Stagwell’s 70+ agencies deliver for 4,000 clients around the globe every day.

A deeper look at each of the new affiliate’s capabilities:

Free Practice is an ideas focused, interdisciplinary creative setup rooted in global contemporary culture. With an office in Málaga, Spain and representing clients worldwide, Free Practice provides forward-thinking ideas, creative strategy, creative direction and production management from concept to execution for a wide range of project types – primarily brand campaigns and experiences (physical and digital).

“Free Practice is very excited to join Stagwell’s affiliate program and tap into the network’s extensive global resources, advanced technologies, and diverse network of talent,” said Creative Director and Co-Founder of Free Practice Daniel Whiteneck. “This partnership represents a significant opportunity to enhance the breadth of our creative offerings. Together, we will elevate the quality and reach of our work and continue to help our clients creatively navigate an increasingly complex and dynamic marketplace.”

keelbone is the executive-level brand and business strategy practice for leaders seeking to transform their business through the power of brand. A nod to the essential bone for flight, keelbone delivers the essential brand thinking that shapes ownable expressions and experiences that lead to greater growth and momentum. With a global perspective and a deep understanding of diverse categories, keelbone partners directly with the c-suite to drive impact at the right altitude. keelbone is proud to be brand partner to a range of enterprises, from Fortune 500s to fresh ventures. Its current roster covers biotech to financial services, Cannabis to connected fitness, beauty to food delivery.

“keelbone creates powerfully-clear and cohesive thinking that serves as the heart of brand, and with Stagwell, our partners have the muscle they need to soar. We’re excited to be working with the very best in the industry, across all disciplines, to build off the strategies we craft for clients,” says John Swan, cofounder and principal at keelbone.

SponsorForce is an innovative sports sponsorship digital community, focusing on establishing closer connections between rights holders, sponsors, agents, and professionals globally. Headquartered in Tokyo, and franchises and operational partners in Singapore, India, Germany and China.

“We like to think of SponsorForce as the ‘Tinder for sponsorship’, our goal is to completely transform the way brands and sports rights holders connect. We use AI to make the sponsorship process faster, smarter, and a lot more transparent, and we’re looking forward to having Stagwell’s support on that mission.” Says Shoto ZHU, founder and CEO of SponsorForce.

Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Kara Gelber
PR@stagwellglobal.com

Originally Released On

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Contact

Christina Lojek
christina.lojek@harrispoll.com

Originally Released On

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Contact:
Kara Gelber
pr@stagwellglobal.com 

Originally Released On

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Contacts

For Investors:
Ben Allanson
IR@stagwellglobal.com

For Press:
Beth Sidhu
PR@stagwellglobal.com

NEW YORK, Oct. 10, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, will report financial results for the three months ended September 30, 2024, on Thursday, November 7, 2024, before market open.

Stagwell will host a video webcast to review those results the same day at 8:30 AM (ET). Register here to attend the webcast.

A replay of the webcast will be available following the event at Stagwell’s website, https://www.stagwellglobal.com/investors/.

About Stagwell
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. 

Contacts

For Investors:
Ben Allanson
IR@stagwellglobal.com

For Press:
Beth Sidhu
PR@stagwellglobal.com

Originally Released On

PR Newswire

Contact:

Madison Wick

pr@stagwellglobal.com 

Former CEO of Saatchi & Saatchi Joins Stagwell’s (STGW) Forsman & Bodenfors Collective

LONDON, Oct. 7, 2024 /PRNewswire/ — Forsman & Bodenfors, a global creative collective within the Stagwell (STGW) network, has welcomed James Denton-Clark as Global CEO.

He will work alongside Forsman & Bodenfors leadership teams to oversee the agency’s continued global growth across eight offices, in six countries. Denton-Clark joins Forsman & Bodenfors from Saatchi & Saatchi, where he served as CEO.

With over 25 years of experience in the advertising and creative industries, Denton-Clark was a partner and latterly CEO at Karmarama, part of the team that sold the agency to Accenture in 2016. Denton-Clark also led transformational marketing for brands and topline growth across the newly merged Accenture Song. Prior to this, Denton-Clark held roles at BMB, BMP DDB and Bates Dorland.

“It’s epic to be joining the collective at Forsman & Bodenfors” said Denton-Clark. “Their early commitment to culture first work within a culture first company has led to them becoming one of the most awarded and transformative agencies in the world. I can’t wait to help the team take it to the next level”.

Throughout his career, Denton-Clark has a history of growth and built-up agencies to become agency of the year and regular winners of the Sunday Times Best Places to Work. While leading Saatchi & Saatchi, he helped the agency grow to be the U.K.’s largest agency by billings.

“Denton-Clark brings a track record of transformation and growth for his clients and agencies alike,” said James Townsend, CEO, Stagwell EMEA and Global CEO, Stagwell Brand Performance Network. “I look forward to welcoming him and seeing him take Forsman & Bodenfors, a key brand in our impressive creative portfolio at Stagwell, to the next phase of global growth. James will also join the EMEA executive group as we strategically deploy Stagwell’s connected solutions across the region, amplifying our impact and driving innovation.”

About Forsman & Bodenfors

Forsman & Bodenfors is a global creative collective transforming our clients’ businesses with ideas that change things. We work with some of the world’s most human brands including Volvo, Mandarin Oriental, SK-II, Google, Goldman Sachs, Polestar, Diageo, P&G, Crocs, LG, General Mills and H&M. Forsman & Bodenfors is one of the most globally awarded agencies across creativity and innovation, with key accolades including Cannes

Lions: Top 3 Independent Agency of the Decade; Contagious Pioneers; Fast Company: Most Innovative Companies; Digiday: Most Collaborative Culture. Forsman and Bodenfors is also the first and only global creative agency to receive both the global 3% Certification, and global certification from Fair Pay Workplace. We have people across eight offices in Gothenburg, Stockholm, London, Dublin, New York, Singapore, Shanghai and Toronto.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

CONTACT: 
Madison Wick
pr@stagwellglobal.com