Originally Released On

PR Newswire

Contact:

Kara Gelber

Stagwell

pr@stagwellglobal.com 

Stephanie Hernandez

PRophet Comms Tech

v-stephanie.hernandez@prprophet.ai

With 30 years of expertise in data-driven insights, UNICEPTA provides comprehensive monitoring and data analytics that empower Fortune Global 500 companies. Spanning eight countries and four continents, UNICEPTA is headquartered in Cologne with additional offices in Berlin, London, Paris, São Paulo, Shanghai, Washington and Zurich.

This deal comes on the heels of LEADERS and InfluencerMarketing.AI joining PRophet in July and UNICEPTA’s UK and German teams winning five Gold Awards and several Silver and Bronze awards at the AMEC Communication Effectiveness Awards in London on November 7.

“UNICEPTA’s best-in-class tools work in unison with Stagwell Marketing Cloud’s suite of data-driven solutions to help communicators cut through the complex media landscape and noise of misinformation that exists today,” shared Chairman and CEO of Stagwell Mark Penn. “Together, our AI-enabled offerings simplify complicated data, empowering clients to act quickly, confidently and protect their reputation.”

Aaron Kwittken, Founder and CEO of Stagwell’s PRophet Comms Tech Suite, shared, “This is a game-changer for the burgeoning, nine-billion-dollar comms tech industry, enabling PRophet to compete at scale and dethrone stodgy old-school competitors everyone loves to hate. UNICEPTA will supercharge our global suite of AI and human powered software and services, adding sophisticated always-on reputation management and campaign tracking capabilities, joining our award-winning journalist and influencer discovery, management and content generation platforms.”

“With decades of remarkable growth and a client base that includes some of the world’s largest corporations and institutions, UNICEPTA aligns seamlessly with Stagwell and PRophet’s growth ambitions,” states Sebastian Rohwer, Co-CEO of UNICEPTA.

Alexander Peinemann, Co-CEO of UNICEPTA, added, “This collaboration allows us to accelerate our development in advanced analytics and predictive insights, especially in North America – an essential step in helping our clients succeed in today’s interconnected landscape.” 

Rohwer and Peinemann will continue to lead UNICEPTA and will be integrated in Stagwell’s PRophet Comms Tech unit, now boasting more than 500+ team members worldwide, under Kwittken’s leadership.

The acquisition comes as Stagwell expands its global footprint and invests further in AI-enabled solutions at the forefront of digital marketing. UNICEPTA is Stagwell’s tenth acquisition of 2024, following Consulum (MENA), LEADERS (Israel), Business Traveller (Global), BERA (U.S.), Luxine Relations Publiques (Canada), PROS (Brazil), What’s Next Partners (France), Sidekick (U.K.) and Team Epiphany (U.S.).

About Stagwell

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

About PRophet
PRophet is an award-winning suite of essential, AI-powered comms tech SaaS tools and services purpose-built to empower modern communicators to surface and engage with high-authority journalists and leading influencers. PRophet was awarded PRovoke Media’s Innovation SABRE in 2023 and 2024, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. The PR solution creates and tests “mediable” PR content to predict journalist interest and sentiment. The influencer solution – influencermarketing.ai — combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer marketing campaigns. PRophet is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.

About UNICEPTA
UNICEPTA is a global provider of media & marketing intelligence. With AI-driven technology and more than 500 analysis and monitoring experts, UNICEPTA analyzes globally available content from social media, online, print, TV, radio, and numerous other data sources – in real-time and on demand. UNICEPTA enables companies to listen better and take appropriate actions. The analysis and insights serve as basis for decision-making in corporate management, communication, and marketing for globally operating and industry-leading companies and organizations. UNICEPTA’s offices are located in Berlin, Cologne (headquarters), London, Shanghai, Washington DC, and Zurich.

Contacts:
Kara Gelber
Stagwell 
pr@stagwellglobal.com

Stephanie Hernandez
PRophet Comms Tech
v-stephanie.hernandez@prprophet.ai

Originally Released On

PR Newswire

Contact:

Madison Wick

pr@stagwellglobal.com 

By mapping consumer visits to points of interest and sequencing them over time, The People Platform offers clients including, National Cinemedia, Screenvision Media, Gas Station TV, Best Buy and more a comprehensive understanding of consumer behavior in near-real time. It then allows companies to communicate with specific groups of consumers to receive additional direct responses, further enriching the brand-customer connection.

“The People Platform is uniquely positioned in that no other company is using mobile location and consumer response together to bring those insights and data to the forefront for clients,” said Brady. “We are strategically focused on an untapped ecosystem that plays a critical role in the consumer journey, and I’m proud to lead the team in driving growth both in the U.S. and globally.”

Brady has over 20 years of experience in the retail media industry. Prior to his roles as President and Chief Revenue Officer at The People Platform, Brady held multiple leadership positions at Nielsen including Vice President of Client Solutions On-Location and Vice President of Sales, TV/Cable and Digital Out of Home.

“The People Platform is a prime example of how Stagwell Marketing Cloud’s innovative suite of solutions is transforming decision-making for today’s modern marketers,” said Elspeth Rollert, CEO of Stagwell Marketing Cloud. “George has long been a trailblazer in delivering game-changing insights to brands, and we’re thrilled to support the next chapter of his visionary leadership as he continues to drive breakthrough innovation for our clients.”

About The People Platform
The People Platform is transforming how brands understand and connect with consumers. Its cloud-based platform combines mobile intelligence with proximity-based location and geo-spatial mapping technology, coupled with consumer surveys, and other third-party data, to provide mobility insights, location intelligence and transactional, currency-level audience measurement services for cinema, digital out-of-home (DOOH), retail media networks, and more. The People Platform’s suite of solutions empowers brands to better understand the consumer journey by observing foot traffic trends and quantifying the consumer experience, resulting in insights that fuel smarter, more effective strategies in a rapidly changing media landscape.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) award-winning network that delivers scaled creative performance for the world’s most ambitious brands, SMC empowers brands to drive measurable business impact through intuitive solutions enriched with proprietary, actionable data. SMC’s solutions harness advanced technology—generative and predictive AI, machine learning, augmented reality, and more—to revolutionize market research, communications, and media strategies for global brands. Get your head in the cloud at  www.stagwellmarketingcloud.com.

Contact
Madison Wick
PR@StagwellGlobal.com 

Originally Released On

PR Newswire

Contact:

Beth Sidhu

pr@stagwellglobal.com 

SAN FRANCISCO, Dec. 2, 2024 /PRNewswire/ — Effective today, Ray Day becomes Allison Worldwide executive chairman while continuing his role as Stagwell vice chair. Allison Worldwide Chairman Scott Allison and Vice Chair Andy Hardie-Brown, co-founders of the award-winning global integrated marketing and communications agency, are stepping down from their roles and moving to an advisor capacity.

Day has more than three decades of experience as a chief communications officer for leading communications teams, brands and agencies, including IBM and Ford Motor Company. He joined Stagwell in 2020.

Allison and Hardie-Brown launched Allison+Partners in September 2001, and the agency re-branded as Allison Worldwide in 2023, underscoring its transformation from its origins as a public relations firm focused on earned media to a modern integrated marketing and communications powerhouse with a global network of 52 offices.

“I believe in a bright future for the agency’s next chapter under Ray’s leadership. As a results-oriented leader, Ray brings a dynamic approach to business and financial strategies that drive top-and bottom-line growth,” said Mark Penn, Chairman and CEO of Stagwell. “I thank Scott and Andy for their two decades of leadership and commend their ability to turn Allison Worldwide into the award-winning agency it is today.”

“Our motto has always been to focus on doing great work and hire and retain amazing people,” Allison said. “Our model has stood the test of time, and we believe the company will continue to grow and thrive long after we’re gone. Andy and I have been very blessed and remain so grateful to our colleagues and clients that have supported us the past 23 years.”

Jonathan Heit, one of the original members of the Allison+Partners team, remains Allison Worldwide Global CEO, reporting to Ray Day. Together with its Global Board, Allison Worldwide’s next generation of leadership continues to act on a proven blueprint.

“From a concept we scribbled on a napkin in 2001 through an international expansion that began in 2013, Scott and I consider ourselves fortunate to have grown Allison into a global communications powerhouse with a footprint spanning five continents,” Hardie-Brown said. “With the incredible depth and passion of so many talented colleagues around the world, we are confident Allison will continue to expand globally, going from strength to strength, and will continue to be a great place to work.”

“I am honored to stand on the shoulders of industry giants Scott Allison and Andy Hardie-Brown and excited to begin working even more closely with the Allison Worldwide team to achieve our shared vision of global growth,” Day said. “Our priorities for growth are clear: a client-first culture centered on every client’s success; future-focused innovation and anticipation; and expanding our capability and expertise with a world-class team delivering world-class results.”

About Allison Worldwide
Allison is a global integrated marketing and communications consultancy dedicated to driving growth, innovation, and positive change for clients, colleagues, and communities. With a diverse range of expertise and a forward-looking mindset, Allison delivers game-changing results that make a lasting impact. Allison is owned by Stagwell (NASDAQ: STGW), one of the fastest growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell’s technology, data analytics, insights and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. Learn more at www.allisonworldwide.com.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 30+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com. 

Contact:
Beth Sidhu
PR@stagwellglobal.com

Originally Released On

PR Newswire

Contact:

Ben Allanson ir@stagwellglobal.com 

NEW YORK, Nov. 25, 2024 /PRNewswire/ — Stagwell Inc. (NASDAQ: STGW), the challenger network built to transform marketing, today announced its participation in several upcoming investor conferences throughout December 2024. 

• December 3: Wells Fargo TMT Summit – Stagwell management will participate in a fireside chat at 3pm PT and 1×1 meetings throughout the day in Los Angeles.
• December 4: UBS Global Technology Conference – Stagwell management will host 1×1 meetings throughout the day in Phoenix.
• December 9: UBS Global Media Conference — Stagwell management will host 1×1 meetings throughout the day in New York.

Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.  www.stagwellglobal.com.

IR Contact:
Ben Allanson
ir@stagwellglobal.com   

Originally Released On

PR Newswire

Contact:

Maggie Axford

pr@stagwellglobal.com

A deeper look at each of the new affiliate’s capabilities:

Blue Horse – Malaysia

Blue Horse Digital Marketing is a technology-led, highly personal answer to the ever-growing performance marketing needs of Southeast Asia. Blue Horse Digital Marketing provides specialized solutions that assist in maximizing sustainable profitability while automating day-to-day operations to a wide variety of consumer industries, including Wellness Services, Consumer Goods, and E-commerce centered activities on marketplace platforms, i.e. Shopee, Lazada, TikTok Shop, etc.

“Blue Horse Digital Marketing thrives on the leanness of our operations to provide highly personal services in a massively growing digital economy. We are very excited to be a Stagwell affiliate partner and hope to leverage on their support towards creating more effective and holistic offerings to our current and potential clientele,” said Nicholas Wong, Co-Founder and Director of Blue Horse.

DashDigital – South Africa

DashDigital is a specialized design studio that helps brands connect with their audience, using in-depth research, rigorous strategy, well-built technology and responsive design. DashDigital serves a global client base, building beautiful digital products and impactful web experiences for brands, organizations and agencies alike.

“At DashDigital, collaboration is everything, so the opportunity to join Stagwell’s affiliate program is huge for us,” says Rogan Jansen, co-founder and creative director at DashDigital. “We can’t wait to harness the immense resources and possibilities the partnership will afford us, continuing on our mission to push the boundaries of design and encourage our clients to do the same.”  

About Stagwell

Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media contact:

Maggie Axford
PR@stagwellglobal.com

Originally Released On

PR Newswire

Contact:
Carrie Hsu
pr@stagwellglobal.com 

Originally Released On

PR Newswire

Contact:

Madison Wick

pr@stagwellglobal.com 

Survey fielded after the U.S. presidential election reveals 57% of U.S. adults say misinformation and “fake news” are key issues impacting trust in news media

Notwithstanding, 71% of Americans believe companies should advertise in news media, viewing it as essential support for journalism

WASHINGTON, Nov. 15, 2024 /PRNewswire/ — 65% of Americans say advertising in news is important, though trust challenges remain, according to a survey Stagwell (NASDAQ: STGW) released on November 14 as part of its Future of News initiative. The post-election flash poll conducted by Stagwell and its research consultancy HarrisX, which surveyed 1,510 U.S. adults between November 11-12, reveals Americans’ perspectives on the media landscape, factors influencing their trust in news media and public support for brand advertising in news.

Key findings from the post-election survey include:

• Trust and Perception: 65% of U.S. adults say it’s important for companies to advertise in news, and 66% have a more positive perception of companies that do so.
• Preferred News Sources: Local (73%) and broadcast TV (67%), newspapers (66%), and radio (65%) are the top trusted news sources.
• Misinformation’s Role in Breaking Trust: The main issues impacting Americans’ trust in news media are misinformation and fake news (57%), poor separation between news and opinion content (46%), and sensationalism and bias (44%).
• CTA for Younger Generations: 56% of Americans say it’s important for younger generations to watch the news more than they currently do.
• Factors to Increase Trust in News: To build trust in news media, Americans want more emphasis on fact-checking (58%), clear separation between news and opinion content (58%) and a balanced perspective on all issues (54%).

This study follows Stagwell’s U.S. and U.K. News Advertising studies released earlier this year which reveal ads placed adjacent to news topics such as politics, inflation, and crime perform as effectively as those placed next to business, entertainment, and sports stories.

“Americans continue to recognize the importance of news and the importance of advertisers supporting the news industry,” said Mark Penn, Chairman and CEO of Stagwell. “But all is not completely rosy as questions about trust, particularly among Republicans, continue to dog the industry.”

These findings highlight the continued importance of news media as a platform for brand engagement. Stagwell is committed to initiating data-driven discussions with advertisers about their investment in news. This topic and more were discussed at the Future of News post-election summit in Washington on November 14.

To learn more and get involved, please contact futureofnews@stagwellglobal.com.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About HarrisX
HarrisX is a leading global research consultancy that regularly conducts major market research, public policy polling and social science studies and consulting engagements in more than 40 countries around the world. It is a proud member of Stagwell Global (STGW). Learn more at www.harrisx.com.

Contact
Madison Wick
PR@stagwellglobal.com

ABOUT THE AGENCIES BEHIND THE WORK

Instrument is a technology-led brand, product, & marketing agency. Instrument uses the power of design and technology to help brands unlock their full potential.

Frontiers in Focus

Want to explore more of the frontiers of marketing? View more of our work on the cutting edge of AI and immersive brand experiences here. 

SIGN UP FOR OUR INSIGHTS BLASTS

How can a large global B2B enterprise strengthen its position in an international market while establishing trust and credibility as a local player? When Salesforce, a leading global CRM platform, set its sights on reaching mid-market companies in India, it called upon Instrument to help shift perceptions and demonstrate how Salesforce meets the diverse needs of Indian businesses of all sizes and stages of growth. 

To effectively reach mid-market businesses, Instrument crafted a made-for-India brand campaign rooted in the traditional Salesforce brand while tailoring it to the unique needs of the market.  The Instrument team used generative AI to streamline production and get market expert feedback before bringing ideas to life using real humans. The result? The campaign used a vibrant color palette, traditional patterns, and featured real Indian customers, making it relatable and allowing the target audience to easily identify with the brand. 

Our Approach to Transformation

To properly depict Salesforce’s brand identity while incorporating elements authentic to India, Instrument relied on generative AI as a creative partner. The tool allowed the team to create unique assets quickly and get feedback across time zones and from in-market experts. 

Instrument utilized generative AI tools such as Midjourney, Photoshop Beta and Topaz Lab’s Gigapixel to concept and visualize the final product before budget allocation — AI generated placeholder images, allowed the team to experiment with talent, poses, and styling ahead of the shoot. This approach also enabled faster feedback and approval from clients, making the most of their time with real talent. Instrument relied heavily on local market partners to provide a culturally informed lens, but AI-generated drafts gave clients real imagery to react and workshop with the team.  

Our Impact

The campaign beat industry benchmarks and drove an uptick in traffic to the campaign landing page and case studies. A closer look at the numbers: 

• 237 million campaign impressions 
• 758,000 clicks (2.5x industry benchmark) 
• +16ppt unaided awareness 
• +12ppt brand advertising recall 
• +10ppt brand attributes 
• +7ppt familiarity and favorability 

Wondering where to begin with AI implementation in your organization?

Email Beth Sidhu, Chief Brand and Communications Officer at Stagwell, to discuss how we can support your organization’s digital goals. 

ABOUT THE AGENCIES BEHIND THE WORK

Code and Theory works with a best-in-class, diverse, global client base. At the core of our work sits the strategy and analytics teams, which focuses on consumer-first, omni-channel solutions throughout the entire customer journey.

Explore the entire Big Board case study here

Frontiers in Focus

Want to explore more of the frontiers of marketing? View more of our work on the cutting edge of AI and immersive brand experiences here. 

SIGN UP FOR OUR INSIGHTS BLASTS

The Ultimate Data Storytelling Platform

NBC’s Big Board processes over 10 million data points from 16 years of electoral history, transforming complex data into clear, actionable insights live on air. Working in tandem with the NBC team, Code and Theory built the Big Board to be both a co-host and a trusted source of truth, ensuring accuracy, timeliness and ease of use as the news unfolds. Its impact has been tangible for NBC and its audience, driving consistently higher viewership across linear and digital streaming channels.

Precision-tested Technology

The Big Board embodies NBC’s commitment to accuracy with its state-of-the-art technology. Code and Theory leveraged AI to simulate millions of real-time election scenarios, built 8 unique apps from scratch—all managed in a single codebase—and dedicated thousands of hours to unifying complex mapping technology for broadcast TV distribution and digital.

The result is an experience without blemish in more than 10,000 broadcast hours.

A Co-host and a Dance Partner — All In One

The Big Board is the perfect “dance partner” for hosts during election coverage. Code and Theory researched how NBC’s hosts interacted with data and behaved under stress. Today, the Big Board anticipates the host’s needs as a presenter to better translate complex election data into an understandable, interactive visual spectacle as the news unfolds.

Fueling the Nation’s Need for Speed

Real-time election results from over 16,000 geographies in the U.S. concurrently — delivered in just 4 seconds. The Big Board has over 100FPS rendering power, making it the fastest on-air data-mapping tool in production today. Advanced caching strategies and system integrations enable swift data processing, instantaneously keeping viewers informed and engaged.

Technology Built for Speed and Scale

Code and Theory’s Engineering team developed the Big Board’s infrastructure to efficiently handle approximately 56 datasets for various elections since 2008, encompassing core race types like presidential, house, senate, and gubernatorial races and additional race types such as Lt. Gov, Secretary of State, and Ballot Measures.

The agency built a scalable architecture that ensures customization across NBC’s top platforms in English and Spanish, including two networks (NBC and MSNBC), various TV shows (Today Show, Meet the Press, Telemundo, Morning Joe, The Rachel Maddow Show), NBC News Now’s YouTube channel and the “Kornacki Cam” YouTube stream.

It took nearly a year of trial and error to achieve zero errors.

A Legacy of Impact

The National Broadcasting Company (NBC) launched on November 15, 1926, making it the oldest broadcasting network in the United States. Almost 100 years later, NBC News is breaking barriers, tapping into innovative technology and cutting-edge design to reimagine the Big Board and political coverage at large.

Impact & Key Takeaways

Impact: 

• :04 Seconds to deliver over 10M data points in real-time from anywhere
• 16 years of elections available during broadcast across multiple networks at once
• 8 Big Board apps, all built and managed in a single codebase
• The fastest on-air data-mapping tool in production, with over 100FPS rendering
• 4X Winner in New York Festival Awards across Innovation, Technological Innovation, Data Storytelling and Data Innovation

Key Takeaways: 

• Set a new standard in data-storytelling, processing and election coverage
• Delivered error-free data that’s reinstilling trust in election reporting
• Developed a flexible design system to scale across NBC’s broadcast and digital properties
• Built technical infrastructure prioritizing advanced data modeling, system integration, and security safeguards

Wondering where to begin with AI implementation in your organization?

Email Beth Sidhu, Chief Brand and Communications Officer at Stagwell, to discuss how we can support your organization’s digital goals. 

ABOUT THE AGENCIES BEHIND THE WORK

Code and Theory works with a best-in-class, diverse, global client base. At the core of our work sits the strategy and analytics teams, which focuses on consumer-first, omni-channel solutions throughout the entire customer journey.

Explore the entire ContextLens case study here

Frontiers in Focus

Want to explore more of the frontiers of marketing? View more of our work on the cutting edge of AI and immersive brand experiences here. 

SIGN UP FOR OUR INSIGHTS BLASTS

In a media and publishing landscape saturated with data, readers often find polling and election insights challenging to interpret, especially in isolation. With two decades of heritage transforming newsrooms, Stagwell’s Code and Theory recognized that empowering readers with context could turn data points into compelling narratives.

ContextLens addresses this by using generative AI to identify the story behind the numbers, guiding users to more meaningful insights. Code and Theory conceived, built, and launched this tool in the lead-up to the 2024 election cycle in partnership with Real Clear Politics, where understanding trends and shifts is essential for grasping the bigger picture of public opinion.

AI-Powered Anticipatory Design

ContextLens is a groundbreaking anticipatory design system built by Code and Theory, leveraging generative AI to transform how readers interact with data on news sites. Unlike typical AI tools, ContextLens doesn’t just respond to commands — it understands the content users are viewing and intuitively generates contextual visualizations. This approach brings data-driven insights directly to the user’s screen, streamlining the information-gathering process and making digital news experiences more responsive, informative, and visually engaging.

RealClearPolitics — Transformed

For RealClearPolitics’ RealClearPolling site, ContextLens is a game-changer. Instead of navigating multiple pages or manually searching for related content, users now have contextual insights instantly available. If a user is viewing polling data, ContextLens suggests relevant visuals — such as recent polling shifts or battleground state insights — tailored to their immediate interests. This provides RealClearPolitics with a tangible advantage, offering readers a richer, more interactive experience while positioning the site as a leader in digital political analysis.

Signaling A New Era for AI and Publishing

Beyond enhancing user experience, ContextLens opens up new revenue streams, allowing publishers to monetize through non-disruptive, contextual advertising embedded within the tool. For media companies, this is an opportunity to leverage AI to both engage audiences and drive revenue. ContextLens goes beyond traditional news delivery by shifting from one-dimensional, static news to a visually rich experience where AI enhances understanding, making real-time, data-driven journalism more accessible.

Key Takeaways

• Built and launched Context Lens, an anticipatory design system leveraging generative AI to transform how readers interact with data on news sites.
• Instead of navigating multiple pages or manually searching for related content, users now have contextual insights instantly available, powered by AI.
• Less than 3 months from concept and design to build, testing and launch.

Wondering where to begin with AI implementation in your organization?

Email Beth Sidhu, Chief Brand and Communications Officer at Stagwell, to discuss how we can support your organization’s digital goals.