Survey found that plastic plays an important role in the lives of New Yorkers across the state
Over 78% of New Yorkers view molecular recycling as a positive way to help solve the waste crisis
NEW YORK, May 7, 2024 /PRNewswire/ — According to a new poll* released today by Stagwell’s (NASDAQ: STGW) The Harris Poll, New Yorkers say they do not see a plastic ban or plastic-free world as a viable solution. Although the waste crisis is a unifying issue and top-tier environmental concern among people across the state, 78% of New Yorkers see innovative recycling methods as a positive solution to the problem and view molecular recycling as a great step towards solving the plastic waste crisis. Around 60% of respondents also believe molecular recycling would ease the burden of recycling and help them live a more sustainable lifestyle. The study surveyed 1,092 New Yorkers across different political parties and demographics.
Plastic plays an essential role in the lives of New Yorkers. About 70% of New Yorkers say plastics make their lives easier, and nearly 60% say they couldn’t imagine a world without them.
“I can’t begin to think of all the single-use plastics that we use, and banning them would eliminate jobs, increase the cost of goods, and make life a lot more difficult for the disabled or elderly,” said a registered voter in the Albany area.
Molecular recycling is a type of material-to-material recycling that can recycle many types of plastic waste that would typically end up in a landfill or incinerator. This type of recycling converts plastic waste back to its building blocks to create brand-new products made from recycled plastic materials with equal or improved quality and performance. The traditional recycling method that is most commonly used today cannot break down or recycle most types of plastic.
After learning more about molecular recycling, over 70% of New Yorkers said they would be bothered if they knew their state representative was working against this new type of recycling. 55% said they would even vote against their state representative in the next election if they knew they were actively working against this new type of recycling. Among registered Democrats, this sentiment is even more pronounced – 63% say they would vote against their state representative.
“I feel the biggest benefit of the new type of recycling is that it is using what would normally be a waste product of the traditional recycling process and not allowing it to go into the landfills,” said a registered voter from the New York City area.
A deeper look at the findings:
A plastic ban will hurt consumers, including driving up the cost of goods.
- 65% of New Yorkers said that a plastic ban would increase the cost of their everyday goods, and 45% said a plastic ban would make the purchase of everyday goods logistically more difficult. Over 50% of New Yorkers also responded that a plastic ban would negatively impact people with certain disabilities.
State governments have an important role in helping solve the plastic waste crisis.
- Nearly 70% of New Yorkers wish the state government did more to make plastic recycling easier. This is especially true among African Americans and Hispanics.
New Yorkers want their state legislators to support molecular recycling initiatives; failing to do so could cost them voter support.
- About half say they would encourage their friends, family, and social media following to vote against representatives actively working against molecular recycling in the next election.
By supporting molecular recycling initiatives, state legislators could be viewed more positively by constituents and win votes.
- About 70% of New Yorkers say that a state legislator who supports this new type of recycling cares more about solving the plastic waste crisis and the environment than one who doesn’t. 66% say they would be more likely to vote for a state legislator who supports this new type of recycling, and about half say they would be more likely to actively campaign for one.
*This study was commissioned by Eastman.
About The Harris Poll
The Harris Poll is a global consulting and market research firm that delivers proven intelligence for transformational times. Responsible for one of the longest-running surveys in the United States, Harris Poll provides unique context and social insights based on having analyzed public opinion, motivations, and social sentiment since 1963. It works with clients in three primary areas: building modern corporate reputation, crafting brand strategy and performance tracking, and data-driven thought leadership. It is now part of Stagwell, the challenger holding company built to transform marketing.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Eastman
Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. For more information, visit Eastman.com.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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PRophet’s AI-driven platform clinches two prestigious awards for innovation and excellence, setting the standard for the future of comms and marketing technology
NEW YORK, May 6, 2024 /PRNewswire/ — Stagwell Marketing Cloud’s (STGW) PRophet, the first integrated suite of AI-driven tools built for communicators that span Earn, Influence and Monitor offerings, has been recognized with two significant industry awards, including:
- The 2024 North American Innovation SABRE Awards in the Tech Stack: PR Software and Services category for PRophet Earn for the second year in a row.
- The 28th Annual Webby Awards in the Apps and Software: Marketing and Content Management category for PRophet Influence.
Presented by PRovoke Media, the Innovation SABRE Awards celebrate cutting-edge campaigns, individuals, and technology innovation across a wide range of categories essential to the future development and direction of the PR industry. The PRophet platform – which encompasses a suite of AI-driven tools including Earn, Influence, and Monitor – was selected from more than 850 submissions. This back-to-back award win in the Tech Stack category underscores PRophet’s position as a pioneering force in revolutionizing the comms tech landscape with AI.
Hailed as the “internet’s highest honor” by The New York Times, The Webby Awards are presented by the International Academy of Digital Arts and Sciences to recognize excellence on the internet. PRophet Influence, powered by Koalified, was selected from 13,000 entries and over 2.2 million votes. Additionally, PRophet Earn was named as an honoree in the AI, Metaverse & Virtual: Best Integrated Experience category.
“We are honored to be recognized by these highly regarded organizations for our continued innovation in marrying AI technology with the unique needs of PR and marketing teams,” said Jason Brandt, CMO at PRophet. “PRophet leverages AI technology to augment human intelligence in ways that unlock next-level creativity, productivity and performance. These wins reinforce our vision of creating purpose-built solutions for modern communications and marketing professionals.”
PRophet is the flagship product within Stagwell Marketing Cloud’s Comms Tech Business Unit, a proprietary suite of SaaS products built for in-house marketers.
About PRophet
PRophet is an essential AI-driven CommsTech suite that empowers modern communicators and marketers to work smarter, uncover new audiences, and drive more impactful campaigns. The comprehensive suite combines three powerful solutions: PRophet Earn uses a combination of AI, language processing and machine learning to generate, analyze and test content that predicts earned media interest and sentiment. PRophet Influence combines generative AI, data analytics, and monitoring technology to create personalized influencer marketing programs, while PRophet Monitor delivers customized media monitoring across a wide range of channels, alerting teams to emerging trends, brand mentions, and opportunities for real-time response. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken. It is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications and media activation for in-house marketers. To learn more, visit prprophet.ai.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic consumer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
Media Contacts:
Alex Birmingham
KWT Global
abirmingham@kwtgloblal.com
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“Stories from the Field” newsmaker panel to feature Hannah Beckler (Business Insider), Jason Conti (Dow Jones), Jason Rezaian (The Washington Post) and Megan Twohey (The New York Times)
“Why News Works for Brands” panel to include Tara Carraro (U.S. Steel), Will Doherty (The Trade Desk), Dan Gardner (Code and Theory), Shenan Reed (General Motors) and Lou Paskalis (Ad Fontes Media)
NEW YORK, April 30, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) today announced the speakers for its inaugural Future of News summit on May 15, 2024 which will be held at Stagwell’s global headquarters at One World Trade Center in New York.
During the event, Stagwell will unveil groundbreaking research, conducted by HarrisX, debunking misconceptions about brand safety in news contexts, and challenge advertisers to reassess investment in news publishers – an essential step in ensuring a thriving future for the news industry.
This summit also marks an occasion to formally debut Stagwell’s new partnership council of U.S. publishers, media buying platforms and social platforms, including Ad Fontes Media, Axel Springer, Axios, Business Insider, POLITICO, The New York Times, The Trade Desk, The Wall Street Journal and The Washington Post. Together, the council will launch a transformative platform to challenge the advertising industry to reinvest in news.
“The Future of News Summit will reframe the conversation by debuting research that illustrates the power of news audiences to drive business and debunks common brand safety myths,” said Stagwell Chairman and CEO Mark Penn. “According to our prior research, 90% of voters think the country should have freedom of the press, and yet news monetization is increasingly under attack. Live at the summit we’ll bring both brand and publisher partners together to discuss ways to navigate this climate and maintain consumer trust.”
Penn will kickoff the program and reveal key findings from the research, followed by two panel discussions featuring journalists and brand leaders who see news as the foundation of a thriving democracy and a critical vehicle for marketing ROI.
Panel I: Being A Journalist Today – Stories from the Field: A moderated conversation about the journalists today who are breaking down barriers, holding truth to power, and shining a light on the issues that matter most- despite the most difficult and dangerous of circumstances, featuring:
- Hannah Beckler, Business Insider: Beckler is the Senior Editor, Investigations at Business Insider. Most recently, she reported on the eight US state prison systems that deploy patrol dogs to attack and terrorize incarcerated people, for which she received a National Magazine Award.
- Jason Conti, Dow Jones: Conti is the EVP and General Counsel at Dow Jones, publisher of The Wall Street Journal. As general counsel, he oversees the company’s legal department. Conti also leads the company’s legal efforts to secure the release of WSJ reporter Evan Gershkovich, who has been wrongfully detained in Russia for over a year.
- Jason Rezaian, The Washington Post: Rezaian is a writer for Global Opinions. He served as The Post’s correspondent in Tehran from 2012 to 2016. He spent 544 days unjustly imprisoned by Iranian authorities until his release in January 2016. He is a CNN contributor.
- Megan Twohey, The New York Times: Twohey is an investigative reporter at The New York Times whose work has prompted changes to the law, criminal convictions and cultural shifts. Twohey is most known for being one of the journalists who broke the story of Hollywood producer Harvey Weinstein’s long pattern of sexual harassment and abuse, which helped ignite the #MeToo movement and shared in the Pulitzer Prize for Public Service.
- Moderated by Ray Day, Stagwell Vice Chair
Panel II: Why News Works for Brands: Investment in advertising on news platforms is not only brand safe, but also lends itself to a strong return on investment. This session will be an interactive dialogue with business leaders sharing their perspectives on the value of news and how to maximize impact through tailored marketing, featuring:
- Tara Carraro, U.S. Steel: Tara Carraro serves as Senior Vice President and Chief Communications Officer for U. S. Steel where she is responsible for reputation management and communications strategies designed to help deliver on its Best for All® strategy. She also has executive responsibility for Community Relations and non-governmental Stakeholder Engagement.
- Will Doherty, The Trade Desk: Doherty is the Vice President of Inventory Development at The Trade Desk where he oversees strategic partnerships with publishers which includes legacy media, television networks as well as new and emerging channels. Doherty has been responsible for launching products including OpenPath and championing Unified ID 2.0 amongst the publisher side of digital media.
- Dan Gardner, Code and Theory: Gardner is co-founder of the technology-first creative agency Code and Theory and ON_Discourse, a new membership media company focused on the business of technology, prioritizing expert-driven discourse to drive perspectives.
- Shenan Reed, General Motors: Reed is the Global Chief Media Officer at General Motors. She comes to the automaker following three-and-a-half years as SVP, Head of Media at L’Oréal USA and 20+ years of media agency experience.
- Moderated by Lou Paskalis, Ad Fontes Chief Strategy Officer
Interested parties can request a copy of the research here. For additional questions, please contact hello@stagwellglobal.com
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About HarrisX
HarrisX is a leading global research consultancy that regularly conducts major market research, public policy polling and social science studies and consulting engagements in more than 40 countries around the world. It is a proud member of Stagwell Global (STGW). Learn more at www.harrisx.com.
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