With Google Cloud and Gemini models, Stagwell to bring new AI capabilities to four of its most popular digital marketing apps
CANNES, France and NEW YORK, June 17, 2024 /PRNewswire/ — Google Cloud and Stagwell (NASDAQ: STGW) announced today a set of new AI-powered features across Stagwell’s portfolio of digital marketing applications, built using Google Cloud infrastructure and AI services, including its Gemini models.
Stagwell is a digital-first global marketing services network that delivers value to customers through its cutting-edge marketing technology stack, utilizing the latest advancements in AI. Stagwell will now use a wide range of Google Cloud technologies to power and deliver its applications, including Gemini models, AI tooling in Vertex AI, compute, storage, and networking.
“This partnership puts Stagwell’s applications and Google Cloud AI in the hands of marketing professionals worldwide,” said Mansoor Basha, Chief Technology Officer, Stagwell Marketing Cloud. “We’re pleased to expand our work with Google Cloud and to roll out important new AI capabilities to help marketers work more effectively, quickly, and creatively.”
After initially beginning to migrate several applications to Google Cloud in 2023, Stagwell is now integrating Google Cloud AI across several of its most widely adopted products:
- Propellers is an entirely new tool built for internal creative teams to improve their processes from ideation to execution. Propellers will now use Vertex AI and Gemini models to help marketers more quickly build compelling creative briefs, including developing audience strategies, playbooks, brand personas, and more with AI.
- CUE, Stagwell’s app for data-driven audience insights, uses Google Cloud’s advanced data analytics tools. The app is now adding predictive AI capabilities via Vertex AI that will help marketers combine numerous datasets to improve companies’ understanding of their customers, ultimately informing both product and message development.
- PRophet, the first ever SaaS platform to help marketers and public relations professionals apply predictive and generative AI to everyday tasks and processes, is now using Google Cloud’s Vertex AI and Gemini models to provide improved content generation, track trending topics, analyze sentiment, and more.
- SmartAssets is an application for creative asset management, optimization, and analytics. It uses Google Cloud products, including BigQuery and Cloud Run, and is now adding capabilities built with Vertex AI and Gemini models. This will help customers pull creative elements from ads, better analyze performance data, and optimize the efficacy of ads with instant adjustments, informed by AI.
Many of the world’s most impactful marketing firms and teams utilize Stagwell’s applications every day, and now they’ll have the power of Google’s industry-leading AI, including Gemini, at their fingertips. This will enable them to supercharge marketing campaigns, accelerate common tasks and workflows, generate compelling content and briefs, and more.
“AI capabilities and expertise were of utmost importance as we explored partners to work with and build towards our vision,” said Merrill Raman, Global Chief Technology Officer, Stagwell. “Google Cloud delivers the right mix of enterprise-grade models, AI tooling, and scalable cloud infrastructure to support Stagwell’s numerous use cases and growing customer base.”
“Stagwell is taking impressive steps to implement generative AI in ways that are transformative and helpful for marketers,” said Oliver Parker, VP of Global Generative AI Go to Market at Google Cloud. “The brand new Propellers is an example of how AI can rapidly add value and streamline common workflows and processes for end customers – in this case, creative teams who shape everyday brand narratives.”
These new features are available to Stagwell customers starting today.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic consumer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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For Stagwell
Brandon Dixon
pr@stagwellglobal.com
For Anzu
Natalia Vasilyeva marketing@anzu.io
NEW YORK and CANNES, France, June 17, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, and Anzu, the world’s most advanced intrinsic in-game advertising platform, today announced a strategic partnership designed to help brands capitalize on the fast-growing gaming market. Stagwell and Anzu will collaborate to innovate new formats for bespoke in-game experiences for brands and bring Anzu’s cutting-edge in-game advertising solution to more companies worldwide.
As of 2024, there are over 3.3 billion gamers worldwide. Anzu enables advertisers to reach those gamers across mobile, PC, console and gaming metaverses with non-disruptive IAB-compliant ad formats that become part of the gameplay, appearing in locations where you would expect to see ads in the real world, like around sports stadiums, alongside racetracks, and on the sides of buildings. Backed by Sony Innovation Fund, Emmis, NBCUniversal, and other prominent investors, Anzu has brought measurement standards in-game and run award-winning campaigns for some of the world’s leading brands, such as Samsung, PepsiCo, and P&G.
The Stagwell network is on the forefront of immersive experiences, leading award-winning gaming activations and marketing for brands such as Blizzard Entertainment, MilkPep, Wells Enterprises, and more. Through its investments in technology, Stagwell has also created a first-of-its kind shared augmented reality platform, ARound, in use across three of America’s biggest professional sporting leagues.
This partnership will elevate both companies’ offerings in immersive gaming experiences. Stagwell’s clients will leverage Anzu’s platform for executing, measuring, and optimizing programmatic intrinsic in-game ads. Further, the Stagwell network of 70+ agencies worldwide – beginning with its digital transformation network Code and Theory – will collaborate with Anzu to develop new ad formats, content innovation, and dynamic activations.
“Consumers are clear: they crave immersive experiences over traditional ads and reward brands that activate authentically in gaming worlds. By combining Stagwell’s creative and digital prowess with Anzu’s cutting-edge tech, we are well positioned to transform how brands engage with this ever-expanding gaming audience,” said Mark Penn, Chairman and CEO, Stagwell.
“Gaming, with its vast scale, attention-rich environments, and brand-safe 3D worlds, has all the ingredients to become a multi-billion-dollar ad medium,” said Itamar Benedy, Co-Founder and CEO of Anzu. “The collaboration with the Stagwell worldwide network and the creative minds at Code and Theory, combined with our unique technology, represents a significant leap forward for in-game advertising. This partnership will elevate the creative approach to advertising within games and push the boundaries of what’s possible in this medium.”
“At Code and Theory, we believe the future of brand engagement lies within the realms of immersive experiences. Our partnership with Anzu signifies a pivotal moment where creativity and technology converge to redefine in-game advertising. Together, we’re not just placing ads; we’re crafting seamless, authentic moments that resonate deeply with the gaming community, turning interactions into unforgettable experiences,” said Craig Elimeliah, Chief Creative Officer at Code and Theory.
Anzu joins a growing list of Stagwell’s unique technology partners, including Nexxen, MNTN, Google Cloud, and more, all dedicated to helping clients drive transformational outcomes with brand performance thinking.
About Anzu
Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat and IAS, and partnerships with trusted AdTech vendors make Anzu the preferred in-game advertising partner. Learn more.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
Contacts:
Stagwell
Brandon Dixon
pr@stagwellglobal.com
Anzu
Natalia Vasilyeva
marketing@anzu.io
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For APAC
Germaine Ong
germaine.ong@stagwellglobal.com
For U.S.
Kara Gelber
pr@stagwellglobal.com
NEW YORK and SINGAPORE, June 12, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced today the additions of four independent agencies in Asia Pacific to its expanding Global Affiliate Network.
These four new affiliate partnerships strengthen Stagwell’s reach in the fast-growing Asia Pacific region, adding additional full-service advertising and design, digital experience, and affiliate marketing capabilities to the network’s suite of client solutions.
A deeper look at the four new Asia Pacific affiliates:
- Agency – Singapore
Agency is a Singapore-based design firm specializing in combining design and strategy to create impactful, future-oriented business solutions. These include strategic and insight-driven design solutions, user experience and impactful engagement, and change management and organisational transformation. They have been the recipient of multiple local and international accolades, including Fast Company’s Best Design Asia Pacific at the 2023 ‘Innovation by Design’ awards. Agency’s clients include Banyan Tree, Meta, Sheares Healthcare, Singapore Press Holdings and various Singapore government agencies.
“Joining the Stagwell Global Affiliate Network is a thrilling milestone for us. We are eager to collaborate within this family of dynamic companies by adding strategic design as a critical tool for creativity, to generate greater value for our clients and their customers alike.” – Lishan Soh, Co-Founder of Agency
- Arena Media – Dhaka, Bangladesh
Arena Media is a dynamic advertising agency delivering innovative, impactful solutions since 2009 across creative services, media, and public relations. With diverse capabilities that meet evolving client needs, Arena partners with local and global brands such as Audi, British Council, Renaissance Hotels, Emami, RSPL and YC.
“We are delighted to join Stagwell’s prestigious global network and look forward to fostering collaborations with people at the forefront of challenging and transforming the art and science of marketing. As Bangladesh is one of the world’s fastest-growing economies, we are poised to leverage our local expertise and contribute our unique insights to enhance data-driven, culturally-relevant marketing solutions that drive business growth worldwide.” – Mazharul H. Chowdhury, Group Managing Director at Arena Media Bangladesh
- Lodestar Marketing – Bangkok, Thailand
Founded just three years ago, Lodestar Marketing continues to go from strength to strength with their regional, yet local approach. They are the leading Southeast Asia Affiliate & Partnership marketing agency, with the founders having been working in the channel since 2000. They support a number of clients across the region including Puma, Kaspersky, Allianz Insurance and many more.
“This is an extremely exciting partnership for us, giving Lodestar Marketing direct access to companies within Stagwell and vice versa to offer channel support and growth. We look forward to the opportunities to help drive additional revenue for clients within the group.” – Jesper Kauth, Managing Partner at Lodestar Marketing
- R&D Online Marketing Services – Beijing, China
R&D Online Marketing Services, founded in 2001, is a tech-forward digital agency that provides end-to-end brand storytelling and sales integration services in the social media and ecommerce domain. The team collaborates across industry sectors with brands including China Telecom, Maybelline, Mercedes-Benz, Microsoft and Schwarzkopf.
“I am thrilled about our affiliate partnership with Stagwell. This collaboration allows us to leverage Stagwell’s expansive global network and innovative marketing solutions, extending our services within China and beyond. By riding this trend, we are poised to help Chinese brands venture into the overseas market, bringing their unique value propositions to a global audience. Together with Stagwell, we are committed to driving growth and success for our clients in the international arena.” – Tony Tang, Managing Partner at R&D Online Marketing Services
“We look forward to adding Agency, Arena Media, Lodestar Marketing and R&D Online Marketing Services’ proven track record and deep local expertise to our Global Affiliate Program,” said Randy Duax, Managing Director, Asia-Pacific for Stagwell. “These four affiliates reinforce Stagwell’s commitment to elevating our clients’ businesses with agile, data-driven, and culturally relevant marketing solutions.”
Stagwell Asia is anchored by regional offices in Singapore and Malaysia, with over 25 affiliate partners in Asia. With a network of nearly 80 affiliates spanning APAC, EMEA, LATAM, and North America, Stagwell’s Global Affiliate Program cements the network’s operational reach in nearly 100 countries.
Through its Global Affiliate Program, Stagwell provides full-service capabilities worldwide, while ensuring clients receive best-in-class service and solutions tailored to their priority markets. A mutually beneficial arrangement for both Stagwell and its affiliates, the program expands the affiliate agencies’ scope of opportunity beyond their local markets while supporting Stagwell’s expansion goals.
About Stagwell
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media contacts:
For APAC
Germaine Ong
germaine.ong@stagwellglobal.com
For U.S.
Kara Gelber
pr@stagwellglobal.com
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Stagwell’s (STGW) HarrisX to provide monthly statewide polling for preeminent Utah-based organizations in media and politics ahead of the 2024 elections
Program expands on monthly national polling being conducted by the Deseret News and HarrisX
SALT LAKE CITY and WASHINGTON, June 13, 2024 /PRNewswire/ — HarrisX, a leading public opinion research and data analytics firm, is excited to announce a new partnership with the Deseret News and the University of Utah’s Hinckley Institute of Politics to conduct a monthly Utah Voter Poll ahead of the 2024 Presidential Elections, and beyond.
The partnership will capitalize on HarrisX’s expertise in polling and data analysis, Deseret News’ extensive reach and experience in covering Utah politics and respected experts at the Hinckley Institute of Politics to produce regular insights and analysis on key issues and candidates in Utah.
The first poll was released on June 8, showing Utah Gov. Spencer Cox with a commanding lead over his primary challenger, state Rep. Phil Lyman, ahead of the June 25 primary election. Yet-to-be-released insights will focus on the public’s opinion on a new Utah hockey team, taxes, and business in the state.
“We are thrilled to be partnering with the Deseret News and the Hinckley Institute on this important project,” said Dritan Nesho, chief researcher and CEO of HarrisX. “And we’re stepping into big shoes with this partnership; this poll in the past was conducted by the legendary Utah pollster Dan Jones, a legacy we are honored to sustain.” Added Nesho: “Utah is an industrious and dynamic state, and we are committed to providing the public with the most accurate and up-to-date information possible on key issues facing them in their daily lives, in their business, and at the ballot box.”
“The Deseret News values this partnership with HarrisX and the Hinckley Institute of Politics at the University of Utah. We are striving to provide our audience with a deeper understanding of the political landscape and the mind of the voter during the critical 2024 elections,” said Doug Wilks, executive editor of the Deseret News.
“We know experience makes the difference,” noted Jason Perry, director of the Hinckley Institute of Politics at the University of Utah. “Partnering with HarrisX, an experienced national, multi-method pollster will bring voter’s perspectives to life, ensuring citizens and policymakers are well informed as important decisions are made that will determine the future of our nation and the state of Utah.”
Reporting on the polls will be released monthly in conjunction with the Hinckley Institute and will be available on the Deseret News’ website, deseret.com, and social media channels, as well as on HarrisX’s website and social channels.
Data and crosstabs around the polls will be available at the HarrisX website.
HarrisX was the most accurate pollster in the 2020 U.S. presidential election. With its history of Utah state polling and working with Deseret News, the company is well-positioned to highlight what Utah voters think on issues and candidates. Notable past collaborations between the Deseret News and HarrisX include a 2023 poll, which made waves online, revealing that most Republican voters see former President Trump as best reflecting their values and their faith compared to all GOP leaders; a poll detailing the shift of working-class voters from the Democratic Party to the GOP; and a retrospective survey examining voter attitudes toward the pandemic and vaccines.
For Deseret News coverage on previous Harris X and Deseret News polls, go to Deseret.com.
About HarrisX
HarrisX is a leading polling and market research firm, providing insights and analysis on a wide range of topics, including politics, technology, and consumer trends. The company’s proprietary methodology combines the latest in survey research with advanced data science to provide the most accurate and up-to-date information possible.
About Deseret News
Deseret News is Utah’s oldest and most respected newspaper, with a history of covering Utah politics and issues for over 150 years. The newspaper’s website, Deseret.com, receives millions of unique visitors per month.
About The Hinckley Institute
The Hinckley Institute at the University of Utah is dedicated to engaging students in transformative experiences and providing political thought leadership.
CONTACT:
Gabriela Schulte
gabriela.schulte@harrisx.com
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NEW YORK, June 11, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today celebrates its global agencies and products for winning over 300 awards in 2024 to date, recognizing innovative strategies and impactful campaigns for our 4000+ clients around the world. These honors include 60 gold, 63 silver, and 123 bronze awards at top shows including The Andy Awards, Clio Awards, D&AD Awards, Drum Marketing Awards Americas, The Effie’s, New York Festivals Advertising Awards, PRovoke SABREs, Shorty Awards, Spikes Asia, Webby Awards, and more.
“In the first half of the year, Stagwell’s network captured 300 of the top awards across major industry shows, including an array of Agency of the Year recognitions,” said Mark Penn, Chairman and CEO, Stagwell. “We are maybe 1% to 2% of the market in size, and yet far exceeding that in terms of industry recognition. Thank you to our clients for their trust in our unique ability to deliver at the intersection of research-driven creativity, technology, and talent.”
Award Highlights from H1 2024 include:
- 10+ “Agency of the Year” Distinctions, including Ace Awards “Creative Agency of the Year” for Code and Theory; Ad Age A-List Award for 72andSunny (#8); Ad Age Business Transformation Agency of the Year for Code and Theory; Ad Age Standout Agency of the Year for Colle McVoy; Ad Age Standout Agency of the Year for Team Epiphany; Campaign U.S. “Advertising Agency of the Year” for GALE; Campaign U.S. “Media Agency of the Year” for Assembly; Digiday Media Buying & Planning Awards “Media Agency of the Year” for Movers+Shakers; Observer Top 5 Agencies for Crisis & Reputation Management for SKDK; PRovoke Media IN2 SABRE Awards North America “Disruptive Agency of the Year” for Exponent PR; and PRSA Anvil Awards “Silver Oak Anvil” Award for Agencies for HUNTER.
- 50+ Technology, Product, & Innovation Awards, with highlights including PRophet – an AI tool for PR professionals – winning at the Webby Awards for Marketing and Content Management App; and at the IN2 SABRE Awards’ Tech Stack category; SMC’s shared augmented reality platform ARound winning Best in Extended Reality at the SBJ Sports Business Awards: Tech; Allison’s campaign measurement tool, BrandGeist IQ, winning in the Tech Stack Awards at the IN2 SABREs; Goodstuff’s innovative OOH green bidding tech for Ovo Energy winning in the Product Innovation category at the Campaign Media Awards; and Code and Theory’s innovative use of AI for NBC’s “Big Board” winning Gold for Use of Data in the New York Festival Awards.
- Top 5 Awarded Campaigns Globally from Stagwell Agencies Include:
- “Anti-Choice Ads” from 72andSunny, Wisp, and the Abortion Freedom Fund: This Fast Company “World Changing Ideas” 2024 Winner was an interactive PSA for reproductive rights, which turned the “skip ad” button into an inescapable dilemma for anti-abortion audiences. With top honors won at global shows such as the 28th Annual Webby Awards, Clio Awards, Clio Health Awards, and D&ADs, “Anti-Choice Ads” is a shortlisted campaign for the prestigious Cannes Lions Glass Lions for Change.
- “The NIL Student Nurse Initiative” from Doner for Saucony and the Galen College of Nursing saw one of America’s largest educators of nurses, Galen College of Nursing, introduce the first ever NIL program developed exclusively for nursing students. In addition to winning a Grand Clio at the 2023 Clio Sports Awards, this campaign has picked up top wins at the 2024 Clio Health Awards and One Show.
- “Map the Gaps” from YETI and Code and Theory set out to take the “street” out of Google Street View – by locating and integrating some of the world’s last uncharted trails. As digital partner, Code and Theory designed, developed, and launched the digital experience anchoring Map the Gaps, an effort which has won top awards at the 15th Annual Shorty Awards, One Show, The Drum Awards for Marketing Americas, ADC Awards, and 28th Annual Webby Awards, among others.
- Tequilla Don Julio’s Super Bowl Stunt saw HUNTER partner with the Diageo brand to turn the tallest freestanding observation tower in the U.S., the STRAT Hotel, into a 1,149-feet-tall replica of Tequila Don Julio 1942’s iconic bottle. This first-of-its-kind projection stunt has picked up top accolades at The Drum Marketing Awards for Americas, Muse Creative Awards, and others.
- “The La-Z Boy Decliner“ from Colle McVoy for La-Z Boy saw Colle McVoy’s creative technology team design and fabricate “The Decliner,” a first of its kind recliner allowing owners to AI-generate a cancellation excuse via SMS simply by pulling the handle. Alongside juicing La-Z-Boy’s website traffic by 200% and increasing brand sales by 50% during the first week of the campaign, The La-Z-Boy Decliner has stunned juries at the PRWeek Awards, PRovoke Media IN2 SABRE Awards North America, MediaPost Planning & Buying Awards, and more.
To inquire about working with a Stagwell agency, please contact hello@stagwellglobal.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.comCONTACT:
Kara Gelber
pr@stagwellglobal.com
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