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Breakthrough digital experiences and omnichannel campaigns from 72andSunny, Anomaly, Assembly and Doner lead 2021 roster recognized as most effective in marketing

NEW YORK, Oct. 6, 2021 /PRNewswire/ — (NASDAQ: STGW) Stagwell announced today that several of its network agencies received recognition at the 2021 Effie U.S. Summit and Awards for exceptional work in producing some of the year’s most effective marketing efforts on behalf of top brands such as Match Group, Diageo, and Peacock.

In total, Stagwell agencies earned 5 Gold, 3 Silver, and 4 Bronze awards for campaigns that represent the best-in-class in digital brand experiences, media innovations, sustained product success, multicultural products, and brand integration and entertainment partnerships, among other categories. Winning agencies include 72andSunny, Anomaly, Assembly and Doner with client partners Tinder/Match Group, Crown Royal/Diageo, Allegheny Health Network, and more.

“A simple equation powers results at Stagwell: creative + connected = effective,” said Mark Penn, Chairman and CEO, Stagwell. “It’s an honor to see the unmistakable impact Stagwell’s agencies have had on their clients’ businesses celebrated by the Effies, the industry’s banner-holder for marketing effectiveness.”

Award highlights include: 

• Three GOLD Effies for 72andSunny, including two for Tinder’s breakthrough marketing effort, “Swipe Night,” a feat of digital content and entertainment that has transformed the way modern consumers date. A highly decorated campaign, “Swipe Night” was the recipient of a Cannes Lions Entertainment Grand Prix, and has won accolades across other top industry award shows including the Clio Awards, D&AD, the One Show, Webby Awards, Adweek competitions and more. The work was also Emmy nominated. 72andSunny also received a BRONZE Effie.
• Two GOLD Effies for Anomaly and client partners Crown Royal and Ski-Doo for campaigns that demonstrate the agency’s unyielding focus on solving business challenges with any, and every, form of creativity. Together with two SILVER and BRONZE Effies, the agency was awarded across a breadth of categories, from brand creation and business transformation to multicultural products and digital and media innovation.
• A SILVER Effie for Doner’s “The Vitals: Real-Life Heroes of 2020” created in partnership with Allegheny Health Network and Marvel. The agency honored the courage of the nurses on the frontlines of modern healthcare through stories brought to life in a Marvel comic book, social, digital content, and experiential elements.
• A BRONZE Effie for Sustained Success for Doner, Assembly, and The Underground’s campaign for Allegheny Health Network, #LivingProof. Flexing the combined creative, media and production heft of the three units, Doner transformed into a newsroom, seamlessly sharing compelling, real outcomes that were captured one day and cast live the next across TV, radio, social, digital and out-of-home. In six years, this campaign has garnered seven Effie Awards in all.

The Effies annually honors the most effective marketing campaigns in the world, spotlighting ideas that work and drive value for modern brands. To date, Stagwell agencies have collectively earned over 130 Effie Awards.

About Stagwell Inc.

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 24+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.

For more information, visit www.stagwellglobal.com

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Beth Sidhu

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NEW YORK, Sept. 28, 2021 /PRNewswire/ — Stagwell (NASDAQ: STGW) today announced that Stagwell Technology’s influencer management platform Koalifyed has launched a mobile app, available for download on the Apple App Store. The app is the latest from Koalifyed, an end-to-end campaign management solution that empowers social-first brands and agencies to reach real audiences faster and optimize campaign dollars to improve results. 

“We’re excited for this next evolution in Koalifyed’s technology and the added agility it will bring our brand and agency partners as they collaborate with talent in today’s influence-driven marketplace,” said Koalifyed Partner and Stagwell Technology’s Chief Technology Officer Charles Hu. “From macro influencers to nano influencers, we know that in today’s consumer-centric landscape, the endorsement of key creators can drive preference, positive word of mouth, and ultimately conversion.”

“Koalifyed’s app arrives at a crucial time for social-first brands seeking to tap into the multiplier-effect of modern culture,” added Stagwell Chief Brand Officer Beth Sidhu. “At Stagwell, we’re bullish on the value influencer marketing can add to an omnichannel strategy in today’s marketplace and are proud to see Koalifyed continue to evolve as an essential tool for digital clients.”

The technology — leveraged by clients such as P&G, Gilette, Old Spice, and Pantene — builds speed, efficiency, and trust into the most crucial parts of influencer campaign management, helping connect brands to their most engaged audiences, drive meaningful partnerships with dynamic, high-quality creators, and deliver maximum performance.

Koalifyed’s app enhances the platform’s features including best-in-class proprietary fraud detection which has been shown to identify up to 10 times more bots than other products; and blockchain technology for smart contracts to help keep brands compliant with increased FTC guidelines for influencer marketing.

“Brands need to reach people authentically —  and authentic audiences are precisely what Koalifyed specializes in,” added Christina Scala, SVP of Sales & Marketing, Koalifyed. “Our growing directory of diverse influencers can be a key tool for brands seeking to elevate a more representative cast of creators in their marketing.”

Koalifyed is part of Stagwell’s broader roster of digital SaaS products that solve for key gaps in the modern marketing services ecosystem. Powered by Stagwell’s impressive network of best-in-class engineering talent, numbering 2000+ globally, the Company’s product suite offers clients the best in connected technologies to drive marketing effectiveness. Koalifyed was developed by Stagwell Technologies in collaboration with leading consumer marketing agency MMI Agency.

In addition to Koalifyed, Stagwell’s solutions include products that predict the performance of communications using A.I. (PRophet), connect global talent for content delivery (LOCATE), measure and optimize brand reputation (Harris Brand Platform), and more.

About Stagwell Inc.

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 24+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.

For more information, visit www.stagwellglobal.com.

About Koalifyed

Koalifyed is now available to all brands and offers solutions for influencer marketing budgets of all sizes. Creators can also sign up to join the Koalifyed creator database to get discovered by brands via Koalifyed’s website. To learn more, sign up to be a part of Koalifyed’s creator database or request a demo, visit https://www.koalifyed.com/.

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Annual awards ceremony hosted by the 4A’s, the industry’s leading trade association, recognizes excellence in marketing strategy

NEW YORK, Sept. 22, 2021 /PRNewswire/ — (NASDAQ:STGW): Stagwell today announced three of its agencies, Anomaly, Colle McVoy, and 10 Thousand Design, received recognition at the 2021 Jay Chiat Awards, an annual celebration of the best strategic thinking in marketing, media and advertising around the world. The awarded campaigns include work for MELĒ Skincare, Obie, and Houston White, and illustrate the transformative value for clients and consumers when marketing strategy blends purposeful creative with keen consumer insights.

“Our network knows that a smart strategic insight can be the differentiator between bottom-of-the-barrel creative work and the kind of transformative marketing that moves culture — and the consumer,” said Mark Penn, Chairman and CEO, Stagwell. “I am proud that every one of this year’s winners takes that spirit of innovation and brings it to bear against real-world issues.”

Anomaly received three awards at this year’s ceremony, including:

Gold Award for National Strategy and a Bronze Award for Product/Service Creation Strategy for its campaign “A Scientific Breakthrough: The Science of Melanin-rich Skin,” created in partnership with MELĒ Skincare, a Unilever brand. Recognizing that while skincare marketing has evolved to include diverse figures, the products themselves have not, the team partnered with Unilever to create MELE, a new skincare brand designed to fill the void of products designed for darker shades of skin. Within 6 months of launch, 5 of 7 MELĒ Skincare products received competitive awards from major publications, and all available products received above 4.6 stars and over 1000 positive customer reviews.

Silver Award for Healthcare Strategy awarded for Anomaly’s partnership with BabyMed founder Dr. Amos Grunebaum to conceive and create Obie, a first-of-its kind fertility and pregnancy app that helps couples identify barriers to pregnancy and manage their fertility journeys. Anomaly led product positioning, development of the business model, and brand strategy, design, and identity. Anomaly collaborated with YML, another agency in the Stagwell network, to build the digital product.

Additionally, Minneapolis-based creative agency Colle McVoy and design firm 10 Thousand Design shared an honorable mention in the Product/Service Creation Strategy category for their work with Houston White, which unifies the entrepreneur’s community hub, retail space, and apparel and accessories businesses under one brand, “Houston White Men’s Room.” The agencies’ expertise and insights helped bolster the brand and design work, delivering a final identity that positions HWMR for national growth.

The Jay Chiat awards are hosted annually by the 4A’s, the advertising industry’s foremost trade association. Anomaly and Colle McVoy have both won the award in previous years.

Last month, MDC Partners Inc. and Stagwell Marketing Group LLC combined to form Stagwell, the challenger holding company built to transform marketing.

About Stagwell Inc.
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 24+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients

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That’s in part thanks to Evin Shutt, the MDC shop’s very first employee, who was elevated to Global CEO, and Matt Murphy and Carlo Cavallone, who were elevated in December of 2020 to chief creative officer roles. The pair also became a part of 72andSunny’s newly formed Creative Leadership Council, a restructuring of its creative department, comprised of creative leaders across its offices around the globe.

“Whether you’ve been here for four months or 14 years, the defining characteristic has always been creativity,” Shutt says. “Even when we announced Carlo and Murphy’s promotions it was along with the Creative Leadership Council, which is about democratizing creative leadership across the company to make sure that we have a diversity of voices represented.”

Last year the agency received critical acclaim, including 4 Emmys, for its film for the National Football League that aired immediately before the Super Bowl kickoff.

“The Next 100” started with a teenager performing a kick return across the country alongside 32 of his friends. The kid comes across NFL stars and legends on his journey urging him to “take it to the house”—and he does, running onto the actual Big Game playing field.

In the 2021 Super Bowl, the agency created an inspiring pregame moment by having a hologram of Vince Lombardi, iconic coach and social justice ally, deliver a speech about resiliency and unification. The project used AI to replicate Lombardi’s voice and the speech used words inspired from some of his actual speeches.

(Source: Ad Age)