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What are the forces at work reshaping the way brands and marketers connect with today’s consumers? The next decade of marketing innovation will be driven by the emerging technology piquing consumer, brand, and investor interest today: new mediums of storytelling unlocked by mixed-reality, new methods of communicating powered by social commerce, and problems to pre-empt driven by convergent social forces and the enduring digital acceleration.

Stagwell is all about transforming marketing – and we’re spending the year working with our agencies to explore how the most innovating and compelling opportunities in new frontiers will transform the way brands and marketers do business.

We’ll…

explore the practical, helping you understand things like if and how your brand should integrate virtual influencers in digital marketing efforts.

probe the conceptual…with questions like what responsibility brands have as they begin to imagine marketing and brand identity in space?

offer strategies for making sense of the monumental…with perspectives on how and when brands should get involved in the bourgeoning metaverse.

Meet Marketing Frontiers – Stagwell’s new content series that will unpack these blue-sky ideas before today’s brands, simplifying the future and helping leaders understand how these concepts will change the way we do business today and tomorrow.

Originally released on

LOS ANGELES, Jan. 24, 2022 /PRNewswire/ — Today, Brand Innovators, the largest community of brand marketers, have announced their fifth annual Sports Marketing Upfronts presented by 72andSunny and hosted at the Porsche Experience Center in Los Angeles (19800 South Main Street, Carson), Tuesday-Thursday, February 8-10, 2022.

The three-day summit will bring together marketing executives from Fortune 500 and other leading brands ahead of the big game to learn and share how they are leveraging the intersection of sport and entertainment to drive business results in an ever-changing landscape. Current brands featured include: Anheuser-Busch InBev, Bose Corporation, Chipotle Mexican Grill, FanDuel, Nationwide, PepsiCo, United Airlines, and many more! ️

“We are so excited for the latest edition of The Brand Innovators Sports Marketing Summit in LA, featuring the ‘who’s who’ of senior marketers and industry leaders from the NFL and brands like AB InBev, PepsiCo, Frito-Lay, Microsoft, Nationwide, Danone, EA Sports, State Farm, and many more,” said David Teicher, Chief Content Officer, Brand Innovators. “We are bringing the community together to tackle the latest and most innovative sports marketing and sponsorship efforts, and the most important topics, challenges, and opportunities facing the industry today, as marketers continue to strive for ever-elusive cultural relevance.”

“With one of (if not the most) entertaining sporting events of the year held in our backyard, it felt only fitting to collaborate with industry creators and marketers to celebrate innovation,” said Damaune Journey, Global Chief Growth Officer, 72andSunny. “As an agency that believes in creativity that wins and diverse points of view, we are thrilled to be this year’s leading sponsor and to showcase those at the forefront of game-changing ideas.”

“Across every sector, marketing is transforming, driven by new consumer behaviors, needs and emerging technologies. Stagwell’s agencies have a long track record of helping brands innovate at the big game, often setting the year’s agenda for creative brand marketing,” said Stagwell Chairman and CEO Mark Penn. “We’re proud to partner with Brand Innovators and 72andSunny this year to discuss the marketing transformations underway.”

The summit will be a hybrid event with in-person programming reserved exclusively for qualified brand-side marketers and active paying sponsors. The summit will also be made available virtual to the public. Attendees may register at brand-innovators.com.

About Brand Innovators:
Brand Innovators is an exclusive community of brand marketers from the world’s top brands, gathering regularly for thought leadership conferences, virtual livecasts, and social events. Formed in 2011, Brand Innovators focuses on sharing knowledge about marketing and technology among fellow industry leaders.

About 72andSunny:
72andSunny is a global creative agency that believes in creativity that wins. With offices in Los Angeles, New York, Amsterdam, Singapore and Sydney, 72andSunny is on a mission to expand and diversify the creative class.

72andSunny has been recognized as one of Fast Company’s Most Innovative Companies for two years in a row, a two-time “Agency of the Year” winner for Advertising Age and Adweek and Entertainment Agency of the Festival at Cannes Lions in 2021.  For more information, visit 72andSunny.com.

About Stagwell, Inc.:
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact: Meghan Hubert
meghan@brand-innovators.com
201-783-3867

CONTACT

Beth Sidhu

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Stagwell Chief Brand and Communications Officer Beth Sidhu visits the Stagwell Marketing Cloud at CES 2022 and highlights key priorities for tech investment for in-house marketers.  

There’s a reason the marketing calendar begins each year with CES: there is no better place to track the technologies that will transform the way consumers get and share information, engage with brands and experience culture. Stagwell is on the ground in Las Vegas and virtually at CES this week sharing ARound, a location-based AR platform, which is the latest addition to our suite of tools for in-house marketers: the Stagwell Marketing Cloud.

Why build an in-house marketing cloud? CMOs need a trusted toolbox of solutions to help support business transformation as, per Forrester, 77 percent of global organizations now have some form of in-house agency. We’ve built the Stagwell Marketing Cloud to support in-house teams in four ways:

Powering real-time business intelligence

Empower and manage secondary brand ambassadors

Supercharging communications with predictive AI

Forge new mediums to connect with consumers
 

Powering Real-Time Business Intelligence 

Real-time business intelligence tools like the Harris Brand Platform can provide in-house teams with daily insights on brand perception, equity, sales funnels and the impact of marketing campaigns on consumer behavior and perceptions. In an era where errant tweets and unfortunate headlines can cause your brand’s stock to soar or sink, there are few better ways to fireproof your operations than regular pulses of brand perception.

Supercharging communications with predictive A.I.

Marketing communications evolve but the mission remains the same: get the right message to the right person at the right time. When harnessed strategically, earned media can help a team offset (or if they’re lucky, supplant) the need for a hefty paid investment.

PRophet is a tool that enables in-house marketers and PR professionals to predict media interest, sentiment and spread of a press story prior to pitching. The product is powered by the latest developments in artificial intelligence and machine learning and bolstered by expanding partner databases such as with Podchaser to give teams the predictive intelligence they need to tie amplify their great creative ideas with earned media coverage. As A.I. gets more sophisticated, tools like PRophet can free-up PR pros to focus their creativity on brand-building efforts and growing brand mandates like ESG, DEI, and engaging new stakeholders.

Empowering Brand-Safe Ambassadors.

In a platform dominated society, influence is currency. With the rise of social commerce, live streaming, and yes even the metaverse, it’s more important than ever for brands to have strategies for authentically activating influencers that dominate their respective categories. At the same time, marketers need assurances that the influencers they partner with are brand-safe and services rendered are compliant with agreed-upon contracts.

Koalifyed is an end-to-end influencer marketing application that brings helps brands manage complex influencer programs. Underpinned by a bot-detection solution, SNIFF (which stands for social network influencer friend or foe), Koalifyed is a great tool for in-house marketers handling complex influencer campaigns.

Pushing the New Frontiers of the Consumer Experience

Without a doubt, 2022 will bring all the tools of mixed reality and the metaverse into marketing efforts. Just as brands are looking into the virtual world, consumers will be clamoring to return to the physical world, pending the control of the Omicron variant. In-house shops can use location-based AR as an easy, cost-effective investment into developing more engaging digital layers to live events.

ARound is an augmented reality creation tool for live events that empowers brand to bring audiences together at scale so they can engage, interact, and socialize in a completely new and meaningful way. By giving partners the tech and a content interface to experiment with the medium, ARound empowers in-house teams to invest now in the budding metaverse to enhance the journey for consumers.

Where to From Here? 

In-house marketers need the best tools available and we’re excited to that support in-house marketing transformation for modern businesses. See ARound, our AR product, on the floor this week at CES, peruse our digital CES booth featuring more products from the Stagwell Marketing Cloud, and reach out to hello@stagwellglobal.com. 

Originally released on

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PRophet 2.0 dramatically expands journalist targets to include seven countries, gives users access to the world’s most comprehensive podcast database, verified contact information and email plug-ins.

NEW YORK, NY (December 13, 2021) – Following a successful inaugural year helping brands and agencies activate smarter, data-driven earned media campaigns, Stagwell’s (NASDAQ: STGW) PRophet launched the second generation of its state-of-the-art predictive earned media platform today, a boosted version of its software that promises to displace the capabilities of the PR’s industry’s analog media database competitors.

This next-generation version of PRophet, the first-ever A.I.-driven data-as-a-service (DaaS) platform that predicts earned media interest, sentiment and spread before a story is pitched, integrates the capabilities of partner platforms PeakMetrics and Podchaser to create a far more expansive, robust experience for brands and agencies to target and successfully pitch journalists around the world.

Today’s PRophet 2.0 launch provides users with immediate access to:

• An expanded media database featuring contact information of more than 100,000 verified journalists across the U.S., U.K. and parts of Europe, Latin America and Asia. Instead of blindly downloading random media lists of journalists you think may cover your story, PRophet will surface journalist targets in real time who are most likely to be interested in your pitch. These journalists actively write and work for high authority outlets.
• PRophet’s unconventional business model providing customers with unlimited platform usage and an infinite number of authorized users for brands and their agencies, creating a refreshingly transparent and equitable partnership. The second-generation solution also ensures that customer data (pitches) remain in their native working environment (email system) and not housed and mined in the platform or outside of the United States.
• PeakMetrics, an A.I.-driven analytics platform supporting measurement of key PR efforts through its advanced media monitoring and intelligence tools.
• Podchaser’s robust database of millions of podcasts featuring data such as audience reach, creator and guest credits, detailed metadata and more.
• A new and enhanced PRophet customer experience offering users an intuitive experience and an in-depth guide to the platform.

“PRophet 2.0 is a game-changer for our industry, migrating our software platform from being an additive budgetary spend for brands and agencies to a complete replacement of dinosaur legacy systems. Our industry will no longer have to settle for overpriced, analog media database providers,” said Aaron Kwittken, founder and CEO of PRophet. “This should not be a winner-take-all industry. Brands and agencies want the best point solutions that make them more performative. Together with PeakMetrics and Podchaser, PRophet’s DaaS platform will enable companies to augment their junior staffing shortages while at the same time working more creatively and intelligently. PRophet 2.0 replaces time-consuming grunt work and research, freeing teams to focus on higher-value tasks that lead to more successful corporate and consumer earned media campaigns.”

The PeakMetrics and Podchaser integrations advance PRophet’s original vision to bring never-before-experienced value to every layer of the public relations ecosystem. The PRophet 2.0 synergies generate improved intelligence for internal strategy development, enabling smarter and more efficient PR performance by its users and supporting creation of more relevant and successful pitches. Further, additional improvements and expansions of the PRophet platform are expected in 2022.

“We spent the first year of PRophet learning what our customers want, and what they want is a more sophisticated way of surfacing the right media contact, at the right time, using advanced technology,” said Andrew Meranus, Executive Vice President of Revenue for PRophet. “PRophet 2.0 enables our customers, including those at smaller companies and agencies with more limited resources, to work more strategically and efficiently to garner the earned media they want and deserve.”

Agency and brand representatives can contact PRophet at sales@prprophet.ai for a demonstration of the platform’s capabilities and request a complimentary trial. For more information on PRophet, visit www.prprophet.ai.

About PRophet
PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community that samples past stories to better predict future media interest, sentiment, and spread through natural language processing and machine learning. PRophet is owned by Stagwell Inc., and was founded by marketing industry thought leader and entrepreneur Aaron Kwittken alongside former political strategist, technologist, and author Mark Penn, Chairman and CEO of Stagwell Inc. To learn more, visit prprophet.ai/home.

About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media Contact
Adam Wise
KWT Global
awise@kwtglobal.com