Originally Released On

PR Newswire

Contact:

Maggie Axford
Stagwell   
pr@stagwellglobal.com

Gold Rabbit Sports helps brands, rightsholders, media companies, and startups achieve measurable and memorable sponsorships, deals, and activations. Launched in 2020 by André Schunk, a Sports Business Journal ‘Forty under 40’ honoree and now including Managing Partner Carter Carnegie of Metrical Inc, Gold Rabbit Sports has worked with renowned brands on a global scale including the Kansas City Chiefs, the Kentucky Derby, Red Bull, Athleta, Grubhub, Sentient Jet, FanDuel TV, FIFA World Cup and the Olympics.

Gold Rabbit Sports will offer clients strategic counsel and campaign support across the sports marketing ecosystem, from strategy to deals to big ideas. This acquisition builds on Stagwell’s commitment to engaging in conversations about sports’ importance for marketers. The acquisition also bolsters TEAM’s ability to service their clients’ growing desire to integrate their brands within communities in a meaningful way through sports partnerships and properties.

“Gold Rabbit Sports perfectly complements the Stagwell network and its traction in harnessing the power of sports marketing,” said Dan Gregory CEO of TEAM. “We’ve seen quite an uptick in clients who want to not just be involved with a sports property but truly create and deliver unique and impactful ways to show up. The Gold Rabbit team is top notch at doing just that.”

“We’re excited to join Stagwell and build out the network’s offering in the world of sports and entertainment marketing,” said André Schunk, CEO of Gold Rabbit Sports. “Stagwell’s entrepreneurial mindset mirrors our own and we look forward to helping clients intrigued by sports and entertainment navigate the landscape and craft cost-effective partnerships that deliver measurable returns.”

The addition of Gold Rabbit Sports follows Stagwell’s announcement of its intent to acquire ADK GLOBAL in January 2025, and a total of 11 acquisitions throughout 2024.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

About TEAM

TEAM is an agency dedicated to making impactful brand experiences. We bring big ideas to life in ways that are not just seen and heard but truly felt. Every year, we design and deliver over 100,000 brand activations and events across the globe. Our brand playbooks merge commercial success with creative brilliance, creating meaningful connections and nurturing community spirit. Whether building brands from scratch or revitalizing existing ones, we infuse them with vitality, authenticity, and tangible platforms for interaction. By prioritizing scaled experiences at the core of brand strategy, we empower brands to build deeper relationships, share compelling stories, and engage with audiences authentically. Visit www.weareteam.com to learn more.

About Gold Rabbit Sports

Gold Rabbit Sports is a big idea incubator that unlocks the communications and commercial potential of sports and entertainment platforms. We guide brands to measurable and memorable partnerships and rightsholders to unexpected and delightful collaborations. In just 5 years, our entrepreneurial mindset, creativity, optimism, tempo, and 100+ combined years of global experience has already helped over 30 clients around the world meet business goals by designing best-in-class deals and activations connected to FIFA World Cup, the Olympic movement, major sporting leagues, championship teams, top-tier athletes, marquee sporting events, cultural moments, music platforms, and more. Visit www.goldrabbitsports.com to learn more.

Contact:

Maggie Axford

PR@stagwellglobal.com

Originally Released On

PR Newswire

Contact:

Kara Gelber
Stagwell 
pr@stagwellglobal.com

Noriyoshi Yoshie/ Shohei Goto/ Eri Itoh
Corporate Planning Division, ADK Holdings
adkpr@adk.jp

ADK GLOBAL
info@adk-globalnetwork.com

This acquisition comes as Stagwell expands its global footprint and invests further in AI-enabled solutions at the forefront of digital marketing. By bringing ADK GLOBAL into Stagwell, the network’s regional staff count rises to over 2,000 team members, spanning agencies and affiliates on the ground in Australia, Bangladesh, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. Stagwell and ADK GLOBAL’s complementing suite of AI-powered solutions for digital marketers are set up to help clients, including global and Asian brands such as LG, Shanghai Disney Resort, Google, Dexcom and Adidas, deliver impactful results. Furthermore, with the addition of ADK GLOBAL, Stagwell now has a complete offering in APAC of media, creative, and PR for any local, regional or global client opportunity.

“Our vibrant APAC division and its regional coverage are significantly enhanced by the addition of ADK GLOBAL,” shared Mark Penn, Chairman and CEO of Stagwell. “We’ve been focused on winning local accounts that we can then extend regionally and globally. The ADK GLOBAL team has been pioneers of this strategy and we’re looking forward to introducing their clients to opportunities across borders and to our suite of digital solutions for the modern marketer.”

“ADK GLOBAL has joined Stagwell to collaborate in overseas business. By leveraging Stagwell’s global network, which includes regions in North America, Europe, and Asia, along with their digital-based full services, we will integrate ADK Group’s expertise and personnel to develop our overseas marketing business. This will enable us to provide even more optimal solutions to our client companies, primarily focusing on Japanese clients,” stated Toshiya Oyama, Representative Director, President & Group CEO of ADK Holdings. “Meanwhile, in the content business, including anime and IP, ADK Group will promote the vision of ‘Growing brands and fans,’ and aim to further strengthen its overseas operations by enhancing our business structure.”

“We will continue to strengthen our collaboration with ADK in Japan while maintaining our current management and account teams to provide our services,” said Yasuyuki Katagi, CEO of ADK GLOBAL. “By leveraging the strengths of Stagwell, which operates on a global scale, we will further elevate the quality of our expertise in integrated marketing solutions and contribute to the growth of our clients’ businesses.”

The addition of ADK GLOBAL follows Stagwell’s 11 acquisitions in 2024: Create. Group (MENA), UNICEPTA (Germany), Consulum (MENA), LEADERS (Israel), Business Traveller (Global), BERA (U.S.), Luxine Relations Publiques (Canada), PROS (Brazil), What’s Next Partners (France), Sidekick (U.K.) and Team Epiphany (U.S.). 

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

About ADK Group
ADK Group is an integrated marketing company led by ADK Holdings, consisting of three business companies: ADK Marketing Solutions, ADK Creative One, and ADK Emotions. It contributes to the results of client businesses across the entire marketing field. The group possesses a uniqueness in developing businesses that are expert in anime and intellectual property (IP). https://www.adk.jp/en/

About ADK GLOBAL
ADK GLOBAL is the collective team for a network of subsidiaries whose primary business is marketing operations outside of Japan for the ADK Group. In 1979, we opened our first overseas office in London. ADK GLOBAL has offices in 10 markets, including mainland China, Taiwan, Hong Kong, Thailand, Vietnam, Singapore, Malaysia, India, Australia, and the United States. We currently have 600 employees providing integrated marketing solutions based on a deep understanding of local markets and consumers to approximately 300 clients. https://adk-globalnetwork.com/

Contacts:
Kara Gelber
Stagwell 
pr@stagwellglobal.com

Noriyoshi Yoshie/ Shohei Goto/ Eri Itoh
Corporate Planning Division, ADK Holdings
adkpr@adk.jp 

ADK GLOBAL
info@adk-globalnetwork.com 

Photo – https://mma.prnewswire.com/media/2599560/Stagwell_ADK_Global.jpg
Logo – https://mma.prnewswire.com/media/1586110/Stagwell_Logo.jpg

Originally Released On

PR Newswire

Contact:

Kara Gelber  
Stagwell   
pr@stagwellglobal.com 

Kenneth Hein
Code and Theory 
kenneth.hein@codeandtheory.com 

With 15 years of expertise in digital strategy, products, content and innovation, Create. Group provides digital strategies that empower clients such as the Department of Culture & Tourism – Abu Dhabi (DCT), Dubai Department of Economy (DET) and Tourism, Sony Pictures, Volkswagen Middle East, COP29, Saudi Arabia’s Public Investment Fund (PIF) and NEOM. Create. Group is headquartered in the UAE with additional offices in Saudi Arabia and Egypt.

This deal comes as Stagwell cements its presence in MENA with recent acquisitions of Consulum and LEADERS, and on the heels of Create. Group winning Campaign’s Middle East Digital Agency of the Year in 2022, 2023 and 2024, Campaign’s Middle East Independent Agency of the Year 2023 and Adweek’s Top 100 Fastest Growing Agencies in 2022 and 2023.  Create. Group joins Stagwell’s Code and Theory Network alongside their flagship namesake agency who was named Ad Age Business Transformation Agency of the Year in 2024 for leading transformation through technology. Code and Theory Network is the first of its kind with a balance of 50% creative and 50% engineers at scale.

“As a digital leader in the region, Create. Group is a strong addition for Stagwell in the Middle East as we pursue global digital transformation for our clients. Create. Group and the Code and Theory Network share the same digital-led vision and together, we’re the right size to produce quality, game-changing work that will drive growth at-scale for brands,” shared Chairman and CEO of Stagwell Mark Penn.

Dan Gardner, Founder and Executive Chairman of Stagwell’s Code and Theory Network added, “Create. Group is at the epicenter of a powerful emerging market with huge ambitions. The projects in the Middle East are some of the biggest projects in the world. And Create. Group excels at delivering them having just won its third digital agency of the year award. They will now be able to expand their capabilities within Code and Theory Network to deliver best-in-class results locally and beyond.”

“Joining the Code and Theory and wider Stagwell network allows us to access world-class talent, cutting-edge technology, and a truly global footprint. This step fuels our growth, empowers our teams, and ensures we’re ideally positioned to help deliver for the region’s most ambitious brands,” states Tom Otton, Founder and CEO of Create. Group.

Otton will continue to lead Create. Group and will be integrated into Stagwell’s Code and Theory Network, now boasting 2,000 team members worldwide, under Dan Gardner and CEO Michael Treff’s leadership.

The acquisition comes as Stagwell expands its global footprint and invests further in strategy and communications at the forefront of digital transformation. Create. Group is Stagwell’s eleventh acquisition of 2024, following UNICEPTA (Germany), Consulum (MENA), LEADERS (MENA), Business Traveller (Global), BERA (U.S.), Luxine Relations Publiques (Canada), PROS (Brazil), What’s Next Partners (France), Sidekick (U.K.) and Team Epiphany (U.S.).

About Stagwell 
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

About Code and Theory Network
Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology-first group within Stagwell is built to partner with businesses to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Rhythm, and Mediacurrent. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com.
 
About Create. Group
Create. Group is the Middle East’s leading strategic digital communications group, with a team of 150+ across the UAE, Saudi Arabia, and Egypt. The group consists of Create., the strategic digital communications agency, and Create. Production, the content production studio, under one shared mission: to partner with nation builders and visionary brands to drive positive cultural and economic transformation. Together, they deliver award-winning digital strategy, products, content, and innovation through a culture focused on driving impact with award-winning quality, at speed.  For more information visit www.creategroup.me or contact tala.mukaddam@creategroup.me.

Contacts: 
Kara Gelber  
Stagwell   
pr@stagwellglobal.com

Kenneth Hein
Code and Theory 
kenneth.hein@codeandtheory.com

Originally Released On

PR Newswire

Contact:

Kara Gelber

Stagwell

pr@stagwellglobal.com 

Stephanie Hernandez

PRophet Comms Tech

v-stephanie.hernandez@prprophet.ai

With 30 years of expertise in data-driven insights, UNICEPTA provides comprehensive monitoring and data analytics that empower Fortune Global 500 companies. Spanning eight countries and four continents, UNICEPTA is headquartered in Cologne with additional offices in Berlin, London, Paris, São Paulo, Shanghai, Washington and Zurich.

This deal comes on the heels of LEADERS and InfluencerMarketing.AI joining PRophet in July and UNICEPTA’s UK and German teams winning five Gold Awards and several Silver and Bronze awards at the AMEC Communication Effectiveness Awards in London on November 7.

“UNICEPTA’s best-in-class tools work in unison with Stagwell Marketing Cloud’s suite of data-driven solutions to help communicators cut through the complex media landscape and noise of misinformation that exists today,” shared Chairman and CEO of Stagwell Mark Penn. “Together, our AI-enabled offerings simplify complicated data, empowering clients to act quickly, confidently and protect their reputation.”

Aaron Kwittken, Founder and CEO of Stagwell’s PRophet Comms Tech Suite, shared, “This is a game-changer for the burgeoning, nine-billion-dollar comms tech industry, enabling PRophet to compete at scale and dethrone stodgy old-school competitors everyone loves to hate. UNICEPTA will supercharge our global suite of AI and human powered software and services, adding sophisticated always-on reputation management and campaign tracking capabilities, joining our award-winning journalist and influencer discovery, management and content generation platforms.”

“With decades of remarkable growth and a client base that includes some of the world’s largest corporations and institutions, UNICEPTA aligns seamlessly with Stagwell and PRophet’s growth ambitions,” states Sebastian Rohwer, Co-CEO of UNICEPTA.

Alexander Peinemann, Co-CEO of UNICEPTA, added, “This collaboration allows us to accelerate our development in advanced analytics and predictive insights, especially in North America – an essential step in helping our clients succeed in today’s interconnected landscape.” 

Rohwer and Peinemann will continue to lead UNICEPTA and will be integrated in Stagwell’s PRophet Comms Tech unit, now boasting more than 500+ team members worldwide, under Kwittken’s leadership.

The acquisition comes as Stagwell expands its global footprint and invests further in AI-enabled solutions at the forefront of digital marketing. UNICEPTA is Stagwell’s tenth acquisition of 2024, following Consulum (MENA), LEADERS (Israel), Business Traveller (Global), BERA (U.S.), Luxine Relations Publiques (Canada), PROS (Brazil), What’s Next Partners (France), Sidekick (U.K.) and Team Epiphany (U.S.).

About Stagwell

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

About PRophet
PRophet is an award-winning suite of essential, AI-powered comms tech SaaS tools and services purpose-built to empower modern communicators to surface and engage with high-authority journalists and leading influencers. PRophet was awarded PRovoke Media’s Innovation SABRE in 2023 and 2024, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. The PR solution creates and tests “mediable” PR content to predict journalist interest and sentiment. The influencer solution – influencermarketing.ai — combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer marketing campaigns. PRophet is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.

About UNICEPTA
UNICEPTA is a global provider of media & marketing intelligence. With AI-driven technology and more than 500 analysis and monitoring experts, UNICEPTA analyzes globally available content from social media, online, print, TV, radio, and numerous other data sources – in real-time and on demand. UNICEPTA enables companies to listen better and take appropriate actions. The analysis and insights serve as basis for decision-making in corporate management, communication, and marketing for globally operating and industry-leading companies and organizations. UNICEPTA’s offices are located in Berlin, Cologne (headquarters), London, Shanghai, Washington DC, and Zurich.

Contacts:
Kara Gelber
Stagwell 
pr@stagwellglobal.com

Stephanie Hernandez
PRophet Comms Tech
v-stephanie.hernandez@prprophet.ai

Originally Released On

PR Newswire

Stagwell:

For Press:

Kara Gelber pr@stagwellglobal.com

For Investors:

Ben Allanson ir@stagwellglobal.com 

Consulum:

Ryan Coetzee 
rc@consulum.com

New York and Riyadh, August 6, 2024 — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced it has entered into an agreement to acquire Consulum, a leading pan-MENA government advisory consultancy.  

The acquisition — Stagwell’s second in MENA in 2024 — establishes a robust foothold for Stagwell in the Middle East, enriched by Consulum’s tested expertise in strategic communications, public policy, leadership support, and diplomatic outcomes. 

Founded in 2012, Consulum has grown to a team of approximately 160 professionals specializing in strategic communications, public policy, and leadership support, with offices in Riyadh, Manama, Dubai, London, Cape Town, and Kuala Lumpur. The consultancy is a trusted partner to a range of high-profile government clients. 

“Our acquisition of Consulum marks a significant step in expanding Stagwell’s influence and capabilities in MENA as the region’s strategic importance to global marketers continues to grow,” said Mark Penn, Chairman and CEO of Stagwell. “With Consulum’s expertise and established government relationships, we are poised to offer unparalleled strategic communications services to our clients worldwide while bolstering our unique capabilities in advocacy beyond the U.S.”

Consulum Chairman and co-founder, Tim Ryan said: “Consulum was formed 12 years ago to answer a clear need for governments, heads of state and their institutions to have access to a dedicated consultancy focused on strategy, communications and policy. As a result of that singular focus and mission, Consulum is now a market leader and something I and co-founder Matthew Gunther-Bushell are rightly proud of.”

Consulum CEO, Ryan Coetzee, and Consulum Managing Partner, James Davies said: ”We are delighted to be joining the Stagwell Group’s impressive network. It marks a pivotal moment as we move to our next phase of growth. 

The combination of Consulum’s leading government advisory services with Stagwell’s renowned innovation and cutting-edge technologies will significantly enhance our ability to offer clients a wider range of world-class services.” 

The addition of Consulum enhances Stagwell’s presence in the Middle East, complementing the recently-acquired influencer marketing agency and technology platform LEADERS/Influencer Marketing.AI, as well as Stagwell’s omnichannel media agency Assembly Global, global communications agency Allison, and creative collective Forsman & Bodenfors.  

Consulum joins Stagwell as the challenger network seeks expansion into 10 new markets in 2024 alone, and follows the acquisitions of LEADERS (MENA), BERA (Global), Business Traveler (Global), Luxine Publique Relations (Canada), What’s Next Partners (France), Sidekick (U.K.), and Team Epiphany (U.S.).  

About Stagwell  

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.  www.stagwellglobal.com. 

About Consulum  

Consulum is a government advisory firm dedicated to helping governments develop, lead and deliver positive programmes that successfully promote their global interests. With decades at the highest levels of government, Consulum’s 160 specialists have the experience and expertise to help governments enhance their standing on the world stage and achieve their global objectives. The integration of strategy, policy and communications – in both the design and execution of programmes – sits at the heart of our philosophy, because silos dilute impact while integration maximises it. 

CONTACTS: 

Stagwell  
 
For Press:  
Kara Gelber 
pr@stagwellglobal.com 

For Investors: 
Ben Allanson 
ir@stagwellglobal.com 

Consulum 
Ryan Coetzee 
rc@consulum.com

Originally Released On

PR Newswire

Media Contact

Kara Gelber
pr@stagwellglobal.com

Investor Relations Contact

Ben Allanson
ir@stagwellglobal.com

Founded by Eran Nizri and Yehonatan Arami in 2017, LEADERS and IMAI combine high-value digital and influencer marketing strategy with a cutting-edge, AI-powered SaaS influencer marketing platform. IMAI leverages advanced AI technologies to connect brands with over 300 million creators worldwide. The platform allows users from anywhere in the world to launch campaigns in just a few clicks, offering robust analytics, sales prediction models, and campaign management tools. Clients include Nespresso, Samsung, and Colgate-Palmolive; notable SaaS clients include Coca-Cola, Playtika, Estée Lauder, and Superdry. IMAI will supplement the bench of influencer marketing platforms currently in use by Stagwell’s agencies around the world, including existing tools in the PRophet Comms Tech Suite.

“We are excited to welcome LEADERS to the Stagwell family. This acquisition strengthens our Stagwell Marketing Cloud offering with cutting-edge AI solutions for influencer marketing while marking our first agency in Israel amid a substantial global expansion push from Stagwell this year,” said Mark Penn, Chairman and CEO, Stagwell. “Eran and his team share our vision of transforming marketing with technology, and we look forward to working together to deliver value to our clients across the globe.”

“Combining with Eran and the LEADERS team is a force multiplier for PRophet and Stagwell to expand global reach, integrate advanced AI technologies and leverage domain expertise around high performance digital and influencer marketing strategy for customers,” said Aaron Kwittken, Founder and CEO of SMC’s Comms Tech Suite.

“This acquisition marks a transformative milestone for LEADERS and InfluencerMarketing.AI,” added Nizri. “With Stagwell’s extensive network and resources, we are set to redefine the landscape of influencer marketing. Our goal is to become the world’s leading influencer and digital marketing powerhouse, delivering unparalleled value and innovation to our clients. We look forward to integrating our capabilities into Stagwell’s Comms Tech Unit and leading the industry into a new era of excellence.”

LEADERS’ and IMAI’s success is driven by a strong leadership team. Eran Nizri will continue to serve as Group CEO, reporting into Aaron Kwittken, Founder and CEO of Stagwell Marketing Cloud’s PRophet Comms Tech Suite. Itamar Gonsherovitz will continue to spearhead LEADERS’ digital agency operations as CEO. Yehonatan Arami, will continue to lead business development, expanding the company’s reach within the Stagwell network.

The acquisition comes as Stagwell expands its global footprint and invests further in AI-enabled solutions at the forefront of digital marketing. LEADERS is Stagwell’s seventh acquisition of 2024, following Team Epiphany (U.S.), Sidekick (U.K.), What’s Next Partners (France), PROS (Brazil), Business Traveller (Global), and BERA (U.S.).

About Stagwell Marketing Cloud

Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC empowers marketers to drive business and brand impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers market research, communications, and media for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, machine learning, augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

About PRophet

Founded in 2020 by PR industry leader Aaron Kwittken, PRophet is an award-winning suite of essential, AI-powered Comms Tech tools purpose-built to empower modern communicators to perform more efficiently by quickly uncovering and authentically engaging with high-authority journalists and leading influencers. PRophet was awarded PRovoke Media’s Innovation SABRE in 2023 and 2024, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. The all-in-one platform offers three core solutions:  PRophet Earn creates and tests “mediable” PR content to predict earned media interest and sentiment.  PRophet Influence combines vertical AI, analytics, discovery and tracking technologies to inform and manage influencer marketing campaigns. PRophet Monitor delivers real-time, earned and social media monitoring, reporting and analytics to alert teams of emerging trends, threats, brand mentions, and opportunities for real-time response. PRophet is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.

About LEADERS
Established in 2017, LEADERS is a digital agency specializing in influencer marketing. With a focus on performance and sales, LEADERS provides comprehensive services that harness the power of influencer marketing and social media.

About InfluencerMarketing.AI
Established in 2020, InfluencerMarketing.AI is a SaaS influencer marketing platform that connects brands with a vast network of influencers. Utilizing advanced AI and machine learning technologies, InfluencerMarketing.AI offers robust analytics, sales prediction models, and management tools to optimize influencer marketing campaigns, focusing on e-commerce brands to track conversions and ROI.

Contacts:
Kara Gelber
Stagwell 
pr@stagwellglobal.com

Stephanie Hernandez

PRophet Comms Tech
v-stephanie.hernandez@prprophet.ai

Originally Released On

PR Newswire

Media Contact
Kara Gelber
pr@stagwellglobal.com

Revolutionizing Brand Value with Predictive Analytics

The integration of BERA into Harris Quest will offer clients unparalleled access to predictive brand analytics and direct brand-to-business™ correlation, enabling them to make data-driven decisions with greater precision around the world. With over 4,000 global brands, BERA’s platform, known for its sophisticated AI-driven insights, will complement Harris Quest’s existing suite of tools, including QuestBrand, QuestDIY, QuestPRO, QuestCX, QuestIC, and QuestAI.

“This acquisition is a significant milestone for us and our clients,” said Will Johnson, co-CEO of Harris Quest. “Integrating BERA’s predictive capabilities into our platform will enable us to deliver even faster, more accurate insights that are critical for effective decision-making in today’s dynamic market environment. In addition to our existing real-time analytics, we can now offer customized metrics across virtually any industry and stronger predictive intelligence.”

“We are excited to welcome BERA to the Stagwell family as we continue building the most advanced and scalable research tools for modern marketers,” said Mark Penn, chairman and CEO of Stagwell. “By combining BERA’s predictive brand technology with Harris Quest’s real-time insights, we will deliver a comprehensive solution that empowers marketers to connect brand investments to financial outcomes more effectively.”

Enhancing the Harris Quest Experience

The acquisition of BERA will enrich the Harris Quest platform with new features, including:

• Advanced Predictive Analytics: Leveraging BERA’s AI technology to forecast brand performance and understand future brand health.
• Comprehensive Brand Valuation: Accurately measuring the financial value of brands using BERA’s validated methodology, enhancing the ability to track and optimize the contribution of brand equity to enterprise value.
• Enhanced Audience Targeting: Utilizing BERA’s tools to identify and prioritize high-value audiences, improving marketing efficiency and ROI.

Driving Innovation in Market Research

Stagwell’s acquisition of BERA underscores its commitment to pushing the boundaries of market research and brand management. With the combined expertise of The Harris Poll’s 60 years of experience and BERA’s innovative technology, Harris Quest will continue to lead the industry in providing actionable insights and driving business growth.

About The Harris Poll “Hard Data. Human Truths.”

The Harris Poll is a global public opinion, analytics, and market research consultancy that strives to reveal society’s authentic values to inspire leaders to create a better tomorrow. With a global research reach of more than 90 countries, Harris offers advisory services across sectors to world leaders, CEOs, and business decision-makers with state-of-the-art analytics, real-time software services, and practitioners in marketing, reputation, customer experience, trends, futures, and thought leadership/research-for-public release, The Harris Poll translates shifting social sentiment into a competitive marketplace advantage. John Gerzema and Will Johnson are co-CEOs. Harris launched Harris Quest in 2023, a suite of martech research products inclusive of AI-enabled self-service polling and other “instant information” SaaS solutions. Harris is a Stagwell (NASDAQ: STGW) company. www.theharrispoll.com.

About Stagwell Marketing Cloud 

Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business and brand impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers market research, communications, and media for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, machine learning, augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com. 

About Stagwell

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.  www.stagwellglobal.com.

Media Contact: 

Kara Gelber
pr@stagwellglobal.com 

Originally Released On

PRNewswire

Media Contact

Canadian Press:
Nina Kalos
kalos@veritasinc.com

U.S. Press:
Sarah Arvizo
pr@stagwellglobal.com

Originally Released On

PRNewswire

Media Contact

For U.S.
Sarah Arvizo 
pr@stagwellglobal.com

For Brazil: 
Laize Lima 
lmlima@cpbgroup.com

Originally Released On

PRNewswire

CONTACT:

Stagwell PR Contact
Sarah Arvizo
pr@stagwellglobal.com