Left Field Labs Joins Constellation Network, Brings New Bench of ‘Human-Centric’ AI Solutions
NEW YORK, Oct. 12, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Left Field Labs (Left Field), a digital agency inventing at the intersection of technology and human-centric design. Left Field has spent over 15 years building a comprehensive digital offering and joins Stagwell’s Constellation Network to help guide clients in designing and implementing responsibly designed AI systems, digital transformation initiatives, and immersive consumer experiences.
Left Field will amplify the Constellation network’s offering with end-to-end services encompassing strategic innovation, user experience design, adept prototyping, and cutting-edge technological engineering. Left Field partners with industry pioneers like Google, Meta, Amazon, Uber, and Cisco.
“Left Field has spent 15 years crafting experiences that never existed before, with an exemplary track record of steadily innovating with AI and building what’s next with partners like Hasbro, Unity, and DataRobot,” stated Mark Penn, chairman and CEO, Stagwell. “We’re pleased to welcome Left Field as an integral part of our long-term growth strategy, helping us lead AI -based digital transformation in marketing.”
As part of the Constellation network, Left Field will launch an expansive suite of offerings that seamlessly weave together AI, digital transformation, and immersive experiences to help companies foster organizational growth and enterprise-wide change. These offerings will guide clients in harnessing AI capabilities adeptly while maintaining enterprise security; transforming product strategy; and creating solutions that enhance workflow efficiencies.
Left Field is resolute in its mission to not just anticipate the future of digital experiences, but to actively shape them, heralding an era of transformative synergy and boundless innovation. Notable client engagements include:
- Responsible AI for Enterprise: For a major technology company, harnessing AI to automate existing internal processes.
- Experience Design in Automotive: Concepting, prototyping, and rapid consumer testing to reimagine the driver and passenger UX for the Ford Mach-E, resulting in a foundational set of features and interactions for the in-car OS: Sync 4.0.
- Harnessing 5G in Telecommunications: Serving as Verizon’s innovation partner to help define, communicate, and commercialize the telecom’s emerging technologies. Through concerted collaborative workshops, experiential design, VR prototypes, and 3D city design and creation, Left Field seeks the most beneficial strategies to harness 5G and telecommunications, fostering advancements that stand to reshape our connected future positively and productively.
“As part of Stagwell and as an innovation partner for Constellation, we will pioneer an era of transformation that champions responsibility, fosters evolution, and puts humanity at its core. Our commitment is clear — a future that’s profoundly human in every digital stride we take,” said Sarah Mehler, CEO, Left Field Labs.
“Left Field blends digital, immersive, and emerging technology to solve complex business problems and does not compromise on the human-centric nature of its work,” said Justin Lewis, chair, Constellation. “Together we can be co-creators of the positively disruptive products and services that will guide brands over the next decade while continuing to drive the purpose-filled work that defines our network.”
This is Stagwell’s third acquisition of 2023, following digital creative agency In the Company of Huskies in April, which joined the Forsman & Bodenfors collective, and Tinsel Experiential Design in July, part of the Constellation Network.
Terms of the deal were not disclosed.
About Left Field Labs
Left Field Labs is a digital agency dedicated to solving our common challenges through uncommon creativity. Our team of over 100 designers, developers, and strategists has launched hundreds of digital products and experiences – from VR and websites to apps and experiential installations – for clients, such as Google, Discovery, Android, Estée Lauder, Uber, and Disney.
About Constellation Network
Constellation is a formation of best-in-class agencies within Stagwell (NASDAQ: STGW) across marketing services from data, insights, creativity, technology, and experiential that deploys itself to seize clients’ biggest opportunities and solve their toughest business problems at scale. The collective includes: 72andSunny, Brand Citizens, The Harris Poll, Hecho Studios, Instrument, Redscout and TEAM Enterprises.
About Stagwell Inc.
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact:
Sarah Arvizo
pr@stagwellglobal.com
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Digital Transformation Partner Adds Market Capabilities in App Development, Artificial Intelligence, and Data Analytics
NEW YORK and SAO PAULO, Aug. 7, 2023 /PRNewswire/ — Stagwell, the challenger network built to transform marketing, has added Qintess, a global technology company with deep roots in Brazil specializing in digital transformation, to its Global Affiliate Network of agency partners. Qintess brings its experience in digital business transformation with more than 2,000 clients from different sectors served in Latin America, the U.S. and EMEA, fusing together strategy, design innovation and technology expertise, with specialization in customer experience, agile automation, apps development, systems modernization, decision science, and data analytics. Qintess is the latest step Stagwell has taken to expand its presence in Latin America, including naming Sao Paulo the company’s LATAM hub.
“Stagwell is very focused on expanding its operations in Brazil and Latin America, a point our Chairman and CEO Mark Penn reinforced at our regional summit in May,” said Vinicius Reis, president, Stagwell Brazil. “This partnership with Qintess is another step forward for Stagwell’s growth in LATAM – especially as it builds upon its digital transformation and emerging technologies capabilities – and the future we’re looking for as a global player.”
“We have innovative solutions to make marketing and advertising even more efficient and more compelling for our customers’ businesses, and look forward to our partnership with Stagwell – another important step in our expansion strategy – to help bolster their clients’ work in the region and beyond,” said Nana Baffour, CEO & Chief Culture Officer, Qintess.
Qintess will benefit from Stagwell’s 4,000+ global client relationships and agency presence worldwide, as well as the technology tools of the Stagwell Marketing Cloud, a suite of proprietary SaaS technologies for marketers.
Qintess is the eighth company operating in Brazil and Latin America to join the Stagwell Affiliate program, which powers agile global solutions for clients, enhancing Stagwell’s market presence with in-region resources and talent to support client goals. In less than two years, Stagwell has formed partnerships with nearly 80 affiliates in APAC, EMEA, LATAM and North America, extending Stagwell’s global operational reach to 98 countries.
About Qintess
Qintess is a digital transformation specialist that combines strategy, design, and technology expertise to develop innovative solutions aligned with the best ESG practices. With a portfolio focused on customer experience, agile automation, apps development, systems modernization, decision science, and data analytics, Qintess solutions allow companies to operate quickly, flexibly, and sustainably, keeping up with the changes of a constantly evolving market. With approximately 3,000 employees, Qintess is present in Brazil, Chile, Colombia, the United States, the United Kingdom, and Portugal.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contacts
U.S. – Sarah Arvizo
pr@stagwellglobal.com
Brazil – Laize Lima
lmlima@cpbgroup.com
SOURCE Stagwell Inc.
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Women and Minority-Led Business Grew Tenfold in the Last Three Years
NEW YORK, July 18, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Tinsel Experiential Design (Tinsel), a marketing and design studio focused on immersive customer experiences and experiential engagement. Tinsel joins Stagwell’s Constellation Network of agencies, complementing TEAM Enterprises with creative resources and integrated production capabilities to take on larger-scope projects.
“One of the main reasons we looked at Tinsel to begin with was the culture of humanity, collaboration, and creativity that shapes and guides the organization on a daily basis, making space for big ideas that have earned the agency a reputation for cutting-edge, avant garde design and creative concepts,” said Justin Lewis, chair, Constellation Network. “This approach combined with their expertise in the physical part of brand building were the perfect blend for Constellation and the Stagwell network.”
Tinsel, whose clients include Sony Music Entertainment, GitHub, Pfizer, and Uber, also brings environmental design, 3D renderings, and conference and corporate events experience, with special expertise in the B2B technology space.
“As the champions of experiential marketing within Stagwell, it’s exciting to see Tinsel join the mix. The story of the three female founders – a unique blend of backgrounds, pure tenacity, and a touch of grace – is inspiring,” said Dan Gregory, CEO, TEAM Enterprises. “Tinsel’s distinct style and knack for creative problem-solving, especially in the B2B space, has us amped for the network. With Tinsel, Stagwell is all-in on expanding experiential offerings to clients.”
“This milestone is a testament to the team’s consistent high caliber of work, and we’re excited to expand our service offerings even further, being able to continue delivering for our current client base and opening up more integrated marketing opportunities,” said Adette C. Contreras, co-founder and CEO, Tinsel. “Having started at big agencies, this is a full-circle moment. We’re grateful to find ourselves among a network of disruptors that share our entrepreneurial spirit and core values.”
Stagwell has made thoughtful investments in response to the resurgence of experiential and immersive experiences, such as the development and growth of ARound, its shared augmented reality platform for large-scale venues, and Sport Beach, the first-ever hub at Cannes Lions dedicated to the cultural power of sport.
Tinsel will retain its brand, and its founders – Adette C. Contreras, Liz Castelli, and Erica Taylor Haskins – will remain in leadership roles. The terms of the deal were not disclosed.
About Tinsel
Tinsel started in 2011 in Brooklyn, founded by Partners Liz Castelli, Adette C. Contreras, and Erica Taylor Haskins. Since then, it’s grown to a multimillion-dollar company. With avant-garde aesthetics and the unmistakable personal touch of a boutique shop, Tinsel has established itself as an authority in a new breed of experiential design agency.
The Tinsel co-founders have participated in the Goldman Sachs 10,000 Small Businesses Program, Harvard’s Leading High Growth Businesses, Berkeley Haas EMBA Program, The Women Presidents’ Organization, and The Jackie Robinson Foundation. They have been honored as BizBash Top Event Professionals in the U.S. and as one of Harper’s Bazaar Top Event Designers in the world.
About Constellation Network
Constellation is a formation of best-in-class agencies within Stagwell (NASDAQ: STGW) across marketing services from data, insights, creativity, technology, and experiential that deploys itself to seize clients’ biggest opportunities and solve their toughest business problems at scale. The collective includes: 72andSunny, Brand Citizens, The Harris Poll, Hecho Studios, Instrument, Redscout and TEAM Enterprises.
About Stagwell Inc.
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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Acquisition expands Forsman & Bodenfors into Ireland and strengthens strategic, creative and digital marketing services
NEW YORK and DUBLIN, April 27, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) the challenger network built to transform marketing, announced the acquisition of In the Company of Huskies (Huskies), a creative agency with digital DNA based in Ireland, to join the Forsman & Bodenfors Global Creative Collective. Huskies adds award-winning strategic, creative, and digital marketing capabilities, and further scales Forsman & Bodenfors’ footprint across Europe as the collective accelerates momentum with new client wins and service offerings.
“Huskies has built a powerful digital-first operation that we believe will complement the creativity and communications expertise at Forsman & Bodenfors at a time when the agency’s momentum is building worldwide,” said Mark Penn, chairman and CEO, Stagwell.
In addition to traditional omnichannel capabilities, Huskies blends behavioural science, and creativity, with social, search, technology and development services to help create pulling power for brands in the connected world, enabling a range of B2C and B2B International clients to deepen their connections with their customers.
In the Company of Huskies includes Allianz, Slack, Nissan, Smurfit Kappa, Guinness Storehouse, and Fáilte Ireland, the National Tourism Development Authority, among its clients, and it is the recent recipient of AME and EPICA awards for Allianz Ireland and Women’s Aid for ‘The World’s Strongest Women.’
“We are delighted to welcome Huskies to the Forsman & Bodenfors Collective. Our mission is to make ideas that change things, and Huskies has deep digital DNA coupled with the big brand thinking and creative firepower that supports that goal,” said Toby Southgate, global CEO, Forsman & Bodenfors. “By joining forces, we all at Forsman can only benefit from access to their digital expertise and unique approach to helping brands drive attraction as well as attention in today’s crowded market. I’m excited to roll up our sleeves and get started with Jonathan and the team.”
“What an exciting next chapter for Huskies. Our ambition is to create the best work in the world for our clients, and if we are to achieve this, alignment with one of the top creative brands in Europe is a key next step in our journey,” said Jonathan Forrest, CEO, Huskies. “We’ve been hugely impressed by the vision and creative expertise of Toby and the Forsman & Bodenfors team, and look forward to the opportunities that working in a collaboration-focused network like Stagwell will open up for our people, our clients and the agency.”
In the coming months, Huskies will be renamed F&B Huskies. Jonathan Forrest will remain CEO of the agency. The terms of the deal were not disclosed.
About In the Company of Huskies
In the Company of Huskies is an international award-winning creative agency with deep digital DNA based in Dublin, Ireland. The agency has a proven track record of delivering innovative solutions for clients in a range of industries, including Allianz, Slack, Nissan, Smurfit Kappa, Kerrygold, Fáilte Ireland, the National Tourism Development Authority, the Guinness Storehouse, and Google.
About Forsman & Bodenfors
Forsman & Bodenfors is a global creative collective transforming our clients’ business with ideas that change things. We work with some of the world’s most human brands including Volvo, SK-II, Google, Goldman Sachs, Polestar, Diageo, P&G, Crocs, LG, General Mills and H&M. Forsman & Bodenfors is one of the most globally awarded agencies across creativity and innovation, with key accolades including Cannes Lions: Top 3 Independent Agency of the Decade; Contagious Pioneers; Fast Company: Most Innovative Companies; Digiday: Most Collaborative Culture. Forsman and Bodenfors is also the first and only global creative agency to receive both the global 3% Certification, and global certification from Fair Pay Workplace. We have 400 people across six offices in Gothenburg, Stockholm, New York, Singapore, Shanghai and Toronto.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact:
Sarah Arvizo
pr@stagwellglobal.com
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Epicenter Experience is Stagwell Marketing Cloud’s 3rd Acquisition in 2022, Adding Mobile and Location Data to its Evolving Data and Insights Stack
NEW YORK and BOSTON, Oct. 19, 2022 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Epicenter Experience (Epicenter), an enterprise software company that leverages mobile and location data to map and sequence complex consumer behavior patterns. Epicenter will become part of the Stagwell Marketing Cloud (SMC), a proprietary suite of software-as-a-service (SaaS) and data-as-a-service (DaaS) products built for in-house marketing teams.
“We have strong momentum building around the Stagwell Marketing Cloud’s insights and analytics capabilities, and we’re excited to add Epicenter’s location-focused platform as another supplement to our data stack,” said Stagwell Chairman and CEO Mark Penn. “With this AI-powered technology, we can deliver more comprehensive data intelligence to brands, helping them more effectively drive customer acquisition and retention goals.”
“With The People Platform we’ve built a tool that provides contextual awareness and behavioral understanding on a granular level, providing our clients with a connective tissue that they’ve come to view as a ‘currency service.’ We look forward to enhancing the SMC with this technology that can be applied within any industry,” said Epicenter Experience CEO and Co-founder Paul Krasinski. “Through these direct-from-consumer learnings we empower our customers across retail, healthcare, consumer goods, sports, entertainment and more to create more valuable, more personalized connections to their audiences at scale.”
SMC has been actively investing in emerging technologies and data-focused platforms as part of its strategy to serve in-house teams with transformative marketing technology capabilities. This is the SMC’s third acquisition in the second half of 2022, following Apollo Program in July and Maru Group in October. Epicenter will continue to be led by its current leadership team including Co-founders CEO Paul Krasinski and CFO Lynne Lipinsky.
Terms of the deal were not disclosed.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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SMC’s second acquisition integrates SaaS platform linking global behavioral, transactional and attitudinal data
Maru brings new, global capabilities to SMC. Maru’s SaaS solution, HUB, is a fully scalable survey platform that allows in-house marketers to analyze behavioral, transactional, and attitudinal data all in one place. With tens of millions of survey completes processed a year, the Maru/HUB platform manages research from ad-hoc studies to global trackers. Partnerships with 14 vetted sample partners worldwide allow Maru to connect clients with expertly profiled respondents.
“Stagwell is pleased to add this sophisticated ‘research as a service’ partner,” said Mark Penn, chairman, and CEO, Stagwell. “Maru will be a great addition to our Stagwell Marketing Cloud and round out our research offering from full-service analytical to do it yourself. Maru is research built for enterprise scale but in simple, convenient and affordable ways.”
“From full service to self-service, SMC believes marketers need to integrate connected technologies to stay ahead and drive business growth in the modern digital economy. This acquisition demonstrates our commitment to that belief,” said Elspeth Rollert, chief marketing officer, SMC. “We pride ourselves on a commitment to entrepreneurs like Ged Parton who are building the future of connected brand ecosystems, and we’re thrilled to have the Maru Group team join SMC.”
Maru strengthens SMC’s global, blue-chip client list and presence including Buenos Aires, Chicago, London, Los Angeles, New York, San Francisco, Southampton, Toronto, and Vancouver.
“Maru’s suite provides real-time access to insight and results, bringing into one ecosystem adaptive interpretation of behavioral, transactional, and attitudinal consumer data,” said Ged Parton, CEO, Maru Group. “By joining SMC, we’re scaling our services to some of the fastest-growing brands worldwide and translating our belief that understanding the intersection between behavior and emotion is critical to establishing the strongest possible consumer connection to drive better business results.”
Maru joins SMC as its second acquisition amid an accelerated focus on technology-based marketing innovation from parent company Stagwell. In July 2022, SMC acquired Apollo Program.
SMC’s leadership team is growing with the appointment of former Accenture Applied Intelligence Practice lead Mansoor Basha as chief technology officer. Mansoor joins Matthew Lochner, managing director; Abe Geiger, chief product officer; and Elspeth Rollert, chief marketing officer.
Products across the suite are picking up momentum, too, as marketing professionals race to integrate technology. In August 2022, ARound – a shared augmented reality solution for live events – launched in partnership with the Minnesota Twins, bringing the world’s first stadium-level shared A.R. experience to life. Further, PRophet, Stagwell’s AI-powered tool for predicting the success of media pitches, has launched “2.0” enhanced by partnerships with PeakMetrics, Podchaser, and The Harris Poll.
Stephens Inc. served as advisor to Maru Group. Terms of the deal were not disclosed.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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Originally released on
Apollo Program will be part of the Stagwell Marketing Cloud, a suite of SaaS and DaaS tools built for in-house marketers
NEW YORK, July 18, 2022 – Stagwell (NASDAQ: STGW) today announced the acquisition of Apollo Program, a real-time, AI-powered SaaS platform that uncovers consumer, creative and contextual insights for scaled modern marketing. Apollo will be integrated with Stagwell’s data and insights unification tool, Consumer Understanding and Engagement (CUE), and is the first acquisition made by the Stagwell Marketing Cloud.
Apollo’s enterprise technology tools will connect and enrich Stagwell’s expansive first-party data universe with millions of behavioral, transactional, and location-based data points to help marketers understand consumer behaviors, motivations, and states of mind. The integration of Apollo with CUE will automate workstreams to translate insights into effective campaigns across messaging, content strategy, and media.
“Marketers today need technology that helps insights, content, and media perform together at scale,” said Mark Penn, chairman and CEO, Stagwell. “Apollo is a great example of how Stagwell can uniquely use technology to support modern marketing. We’re excited to strengthen CUE and welcome Apollo to the Stagwell Marketing Cloud.”
“Most data tools focus on media campaign creation and targeting – Apollo provides unified knowledge of consumer habits, behaviors and creative preferences to aid all kinds of decision-making,” said Jim Caruso, co-founder and CEO, Apollo. “Apollo is proud to join Stagwell as it further develops technology solutions to leverage data across end-to-end marketing activation.”
Apollo Program was initially incubated within Anomaly, an agency within the Stagwell network. Like other products in the Stagwell Marketing Cloud – such as PRophet, an AI-based tool for predicting earned media interest and sentiment – it solves for a crucial gap in the marketing services ecosystem and is primarily geared towards in-house marketing teams.
“Apollo was created in response to clients’ need to bring insights closer to creative and content strategy, to have data lead the creation of brand strategy instead of purely support tactical execution,” said Jason Deland, partner, Anomaly.
The Stagwell Marketing Cloud is a proprietary suite of SaaS and DaaS tools built for the in-house marketer, spanning campaign ideation to activation and analysis. Products within the cloud include PRophet; ARound, which helps live events and retailers scale shared augmented reality experiences; Koalifyed, an end-to-end influencer management platform; the Harris Brand Platform, delivering competitive brand intelligence; and more.
Apollo will continue to be led by its current team including Jim Caruso. Terms of the deal were not disclosed.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 12,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact:
Beth Sidhu
202-423-4414
pr@stagwellglobal.com
SOURCE Stagwell Inc.
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