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Kara Gelber

pr@stagwellglobal.com

Registration now open for SPORT BEACH 2025 at sportbeach.com

NEW YORK, April 9, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today launched registration for SPORT BEACH 2025 at sportbeach.com and announced an expanded lineup of athletes and brand partners.

Notable new additions to this year’s roster include sports broadcaster Erin Andrews, long-distance runner and Olympic Gold Medalist Sir Mo Farah, NBA legend Chris Paul, MLB All-Star Alex Rodriguez, and George Russell, Mercedes-AMG PETRONAS Formula One Team driver, who will participate in featured programming throughout the week.

Back in its third year, SPORT BEACH will serve as the premiere destination for sport at the Cannes Lions International Festival of Creativity (Cannes Lions) from June 16-19, 2025.

Newly Announced 2025 Athlete & Media Partners

• Erin Andrews (Media) – Entrepreneur and broadcaster Erin Andrews is most widely known for her work as a member of FOX Sports’ A Team, reporting on “FOX NFL Sunday” each week. In addition to being a trailblazer in the sports world, Andrews co-hosts the popular iHeartRadio podcast “Calm Down with Erin and Charissa” for iHeartRadio, which features unfiltered conversations between two girlfriends about life, sports, and pretty much every random topic that needs to be dissected. She was honored with a Gracie Award in 2021, which recognizes exemplary programming created by women, for women, and about women in all facets of media and entertainment. In 2019, Andrews added “creator” to her long list of titles with the launch of her women’s apparel line WEAR by Erin Andrews. Andrews designed the collection to help women express their fandom in a way that fits their everyday style and has since expanded her products to include contemporary NBA, NCAA, NHL, and MLB pieces. The sports pioneer has garnered notable attention as an entrepreneur, growing WEAR by Erin Andrews into one of the top NFL women’s only brands since it launched.
• Sir Mo Farah (Running) – Sir Mo Farah, CBE, is a multiple Olympic, World and European gold medalist. For many, he is Britain’s greatest ever athlete, having accumulated 10 global titles which includes the ‘double double’ of gold medals over 5,000m and 10,000m at both the 2012 and 2016 Olympic Games. He holds numerous European and British records and has the World Best distance for the One Hour Run (21,330m). Sir Mo was knighted in the 2017 New Year Honours for services to athletics. At the start of 2024, he became the National School Sport Champion for the Youth Sport Trust, embarking on ‘Mo’s Mission’ to encourage young people to be physically active for at least 60 minutes each day. In January 2025 Mo announced his new YouTube series ‘Run with Mo’, taking celebrities from across the world out for a run chatting about life, their careers, fitness and everything in between.
• Chris Paul (Basketball) – Chris Paul is a legendary NBA superstar, known for his competitive spirit and leadership both on and off the court. A 12-time NBA All-Star and two-time Olympic gold medalist, Chris has played for teams such as the Los Angeles Clippers, Phoenix Suns and currently the San Antonio Spurs. Off the court, he is a dedicated father, husband, and philanthropist, and makes significant contributions through the Chris Paul Family Foundation. Chris is also a successful businessman and minority owner of the Indian Premier League’s Rajasthan Royals and Tiger Woods’ TGL club, Jupiter Links. A New York Times Bestselling author, Chris actively supports educational initiatives and HBCUs, continuing to build a powerful legacy in the space.
• Alex Rodriguez (Baseball) – Alex Rodriguez is the Chairman and Chief Executive Officer of A-Rod Corp, an investment firm that backs world-class startups and partners with leading global companies across real estate, sports, and entertainment. While best known as one of the world’s greatest athletes (a 14x MLB All-Star and a 2009 World Series Champion with the New York Yankees), Alex is now an owner of the Minnesota Timberwolves and Lynx and leads a team of experts building high-growth businesses. He is also an Emmy Award-winning MLB analyst for Fox Sports, has been an investor on ABC’s Shark Tank, and co-hosts the video series The Deal with Bloomberg Originals’ chief correspondent Jason Kelly, interviewing CEOs, entrepreneurs, and sports legends.
• George Russell (F1) – Qualcomm Technologies, Inc., in support of its Snapdragon® processor brand, is bringing George Russell, Mercedes-AMG PETRONAS Formula One Team driver, to SPORT BEACH. George Russell is a three-time Grand Prix winning Formula 1 driver for the Mercedes-AMG PETRONAS F1 Team. Having risen through the ranks as part of the Mercedes junior programme, he made his debut in the top tier of motorsport with the storied Williams team in 2019. Now, as the senior works driver for the iconic three-pointed star, George is one of the leading figures of the current generation. He also plays a significant role in leading change in the sport through his role as Director of the Grand Prix Drivers’ Association, the body that represents F1 racers. The youngest driver to ever hold the position, George has a particular passion for advancing racing safety in his role. He is also an advocate for mental health awareness, contributing significantly through various global initiatives.
• Charissa Thompson (Media) – Charissa Thompson is a dynamic Los Angeles-based TV host and reporter, widely recognized for her role across FOX’s NFL KICKOFF, the lead-in to FOX NFL SUNDAY, NFL Films Presents on FS1 and Prime Video’s Thursday Night Football. When she’s not behind the mic, Charissa channels her creative energy into interior design as the founder of House & Home Design, where she brings innovative style to life. Passionate about living an active lifestyle, Charissa frequently shares glimpses of her vibrant daily routine, often alongside her two beloved dogs, Daisy and Willis, as well as her cherished rescue animals at her very own Ruby Ranch. Charissa has also teamed up with well-known brands such as Mercedes-Benz, AG1, and Sam Adams, expanding her influence across the entertainment and lifestyle sectors.

Newly Announced 2025 Program Host

• Ben Lyons – Emmy Award Winning Television Host, Producer, and Strategic Brand Advisor at the intersection of sports, culture, and media.

Newly Announced 2025 Brand Partners

• Business Insider, a leading global news brand renowned for its coverage of business, technology, and innovation, returns to Stagwell’s SPORT BEACH for its third annual CMO Insider Breakfast on Tuesday, June 17, at 9 a.m. with founding sponsor Boston Consulting Group (BCG). During this exclusive, invite-only event, global CMOs will convene for a morning of industry-defining insights and high-level peer discussions as technology, media, and marketing converge like never before. Attendees will also hear from marketing leaders who are taking risks, learning on the fly, and creating brands built to win.
• Diageo, a returning partner, is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, CÎROC and Ketel One vodkas, Casamigos, DELEÓN and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. The “Don Julio Paloma” will be the official cocktail of SPORT BEACH 2025 and be served throughout the week. SPORT BEACH attendees will be able to sip on this refreshing cocktail of tequila, grapefruit soda, lime, and a hint of sweetness as they soak up the sun and enjoy the ultimate beach vibes. DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit www.diageo.com. Visit DIAGEO’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
• La Fête Wine Company: Launched in 2019 as a fresh, modern, and inclusive wine brand geared toward drinkers of all backgrounds, La Fête is a modern lifestyle brand redefining the wine industry by breaking past tradition to create an inclusive, vibrant experience. La Fête is luxury without pretension: aspirational yet accessible. Recognized as one of the fastest-growing luxury Rosé brands, La Fête quickly gained momentum: In 2021, the company introduced La Fête du Blanc, followed by the launch of La Fête du Rouge in 2023. According to Circana, La Fête has been the fastest-growing luxury imported Rosé label since 2021 and now ranks #3 in the US. La Fête seamlessly blends approachability with aspiration, capturing the attention of a discerning, experience-driven audience rooted in today’s culture. La Fête believes wine should bring people together – no matter their background – through shared moments of joy, culture, and connection. In January 2022, 12-time NBA All-Star Chris Paul (CP3) became an equity partner in the company, further amplifying La Fête’s mission. Since its inception, La Fête has donated a portion of proceeds from every bottle sold to various organizations championing international and professional opportunities in wine and hospitality for BIPOC and underrepresented communities. All La Fête wines are produced in the iconic Gulf of St. Tropez, in the heart of the famed Côtes de Provence region of Southern France. For more information or to purchase online, please visit LaFeteWine.com
• LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens.
• Movember is a global movement changing the way the world talks about, thinks about, and invests in men’s health. Since 2003, this bristly charity has connected with millions of men around the globe – raising vital funds and shattering the silence surrounding men’s health issues. But their impact goes far beyond fundraising. Movember is showing up in culture – partnering with brands, creators, and platforms to redefine what it means to be a man today. They are also tapping into the passions that matter to men – like sport, fitness, and gaming – to create year-round impact. From boardrooms to barbershops to the beaches of Cannes, Movember is sparking conversations that push boundaries and drive real change. They’re teaming up with brands that shape identity, media platforms that influence behavior, and voices men trust — from locker rooms to livestreams, from social feeds to sports broadcasts. With unmatched global reach and a proven ability to inspire action, Movember is the partner of choice for anyone looking to engage the hard-to-reach male demographic and drive meaningful social change. Learn more at movember.com
• Nielsen is a global leader in audience measurement, media data and analysis. Through our understanding of people and their behavior across all channels and platforms, we provide our clients an independent source of insights so they can and will engage their audiences – now and in the future. Nielsen operates worldwide. For more information, please visit www.nielsen.com.
• Official AI empowers brands and athletes to create and collaborate on authentic AI-powered images, video, and audio for commercial use in minutes instead of months – all while ensuring proper consent, credit, and compensation. Through secure vaults and authenticated provenance, Official AI transforms how brands join cultural conversations in real-time, enabling unlimited content creation across every channel while maintaining brand consistency. As cultural relevance can’t wait for traditional production timelines, Official AI bridges the gap between creative vision and real-time execution, helping brands scale authentic content and transform creator collaborations from one-off projects to ongoing partnerships – reducing content creation costs by up to 90% while increasing speed-to-market by the same margin.
• Qualcomm Technologies, Inc., in support of its Snapdragon processor brand, is bringing George Russell, the Mercedes-AMG PETRONAS Formula One Team driver, to SPORT BEACH. Snapdragon processors power many of the devices you love, from smartphones to laptops, XR devices, vehicles, and so much more. George Russell and Don McGuire, Qualcomm Incorporated SVP and CMO, will discuss the successful brand collaboration between Snapdragon and the Mercedes F1 team, the role of technology in Formula One, and more.
• STAPLE, born from the streets of New York in 1997, is a globally recognized brand that blends street culture, design, and the spirit of New York City. It all started when jeffstaple—then a student at Parsons School of Design—walked into a downtown NYC boutique wearing a self-printed tee from his silkscreen class. He wasn’t trying to start a brand. But he walked out with a 12-piece order. That moment lit the spark — and STAPLE was born. What began as a handmade T-shirt line quickly evolved into a movement. In 2005, Nike tapped jeffstaple to design a sneaker that captured the essence of New York City. The result—the STAPLE x Nike SB “Pigeon” Dunk — set off streetwear history. The drop introduced sneaker culture to the mainstream. And it made the Pigeon an icon. 25+ years in, STAPLE continues to fly. The Pigeon is more than a logo — it’s a symbol of grit, resilience, and creativity. Just like the city that raised it. From graphic tees to full lifestyle collections, STAPLE draws inspiration from all corners of street culture—music, sport, art, and global youth energy. Our collaborations span continents and categories—from legendary names to emerging voices—always pushing culture forward. Whether it’s a limited sneaker, a capsule with a global brand, or a community-driven project, STAPLE brings an unmistakable energy and authenticity to everything it touches.
• TripleLift is the world’s leading Creative SSP, transforming standard ad placements into high-performing, scalable experiences across desktop, mobile, CTV, and Retail Media. The company’s integrated platform seamlessly unites premium supply, creative technology, and data into one seamless, integrated programmatic platform. Through its focus on creative, TripleLift empowers publishers, drives better outcomes for advertisers, and builds better experiences for consumers, delivering value across the entire digital advertising ecosystem. As part of the Vista Equity Partners portfolio, TripleLift is NMSDC certified, qualifies for diverse spending goals, and remains deeply committed to people, culture, and community.
• Zillow Group, Inc. (Nasdaq: Z and ZG), a returning SPORT BEACH partner, is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, dedicated partners and agents, and easier buying, selling, financing and renting experiences.

Previously announced SPORT BEACH brand partners include: Ad Results Media (ARM), The Athletic, Channel Factory, The Chicago Bulls, Clio Sports, Epidemic Sound, Fanatics, Meta, Microsoft Advertising, NBCUniversal, New York Life Insurance Company, Peloton, Premion, Scripps Sports and VII(N) The Seventh Estate.

For the full roster of leaders, innovators, and cultural influencers joining SPORT BEACH 2025, visit sportbeach.com. For more information on Cannes Lions, including the Awards and the Festival, please visit www.canneslions.com.

Stagwell invites brands, athletes, sports leagues, media platforms and other interested parties to reach out to sportbeach@stagwellglobal.com to get involved.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

Contact:
Kara Gelber
PR@stagwellglobal.com 

*Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. 

Originally Released On

PR Newswire

Contact:

Stagwell
Kara Gelber
PR@stagwellglobal.com

Code and Theory
Kenneth Hein
kenneth.hein@codeandtheory.com

Stagwell’s Code and Theory accelerates the content supply chain for brands, driving innovation across customer experience to digital experience platforms.

NEW YORK and LAS VEGAS, March 18, 2025 /PRNewswire/ — In an era where AI is fundamentally reshaping digital experiences, Code and Theory is boldly redefining industry boundaries with its new Enterprise Experience Transformation practice. Led by Chief Transformation Officer Cory Haldeman, this strategic expansion represents more than a new service offering — it’s a comprehensive response to the market’s evolving needs. The practice will launch at Adobe Summit, during which Code and Theory will showcase its value realization solutions to accelerate GenAI’s transformative impact on customer experience.

Drawing on over two decades of digital innovation, Code and Theory pioneers solutions that translate AI’s possibilities into measurable business outcomes and extraordinary customer experiences.

At Adobe Summit (March 18-20), Code and Theory will showcase its Enterprise Experience System (EXS) framework through the lens of a new sports team, show how the new system unlocks experiences at scale that go beyond traditional engagement, and explore how they can help accelerate client’s investments in Content Supply Chain and Generative AI programs.

In Code and Theory’s booth at Adobe Summit, attendees will see:

1. Enterprise Experience Systems | The Foundation of Real Personalization: The EXS framework unlocks experiences at scale that go beyond transactional engagement.
2. Exposing the Personalization Gap | Moving Beyond Industry Hype: We’ll address the tendency for personalization to be oversold yet underdelivered, emphasizing deeper relevance by unifying brand identity, user needs and technology.
3. Foundational First | Uncover How Brand Identity & CX Feeds AI: Before adopting advanced tech solutions, brands must define their core identity and the “jobs to be done” before activating the AI strategy — ensuring meaningful personalization at scale.

Stagwell’s Code and Theory Network is a first-time Diamond sponsor at Adobe Summit and will bring the flavor of SPORT BEACH, the premiere sports business destination Stagwell built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom. At the summit, Stagwell and Code and Theory will host Carmelo Anthony, 10-time NBA All-Star, entrepreneur and philanthropist, and Kelsey Plum, a WNBA champion, for a series of brand marketer meetings and a public session on how creativity and technology are revolutionizing the way brands connect with audiences.

While AI dissolves the traditional lines between consulting, systems integration and creative agencies, Code and Theory’s practice doesn’t just bridge these artificial silos — it replaces them with a unified approach that seamlessly integrates strategic vision, technical implementation and creative innovation.

Cory Haldeman, Chief Transformation Officer at Code and Theory, says: “Most companies use AI like an intelligent spellcheck — focused on making incremental improvements to existing processes. But true transformation requires reevaluating what’s possible. Adobe’s approach with Firefly exemplifies this mindset by democratizing creativity. At Code and Theory, we’re applying this same transformative thinking across the entire enterprise experience, not just enhancing existing systems but fundamentally redefining how brands connect with customers through AI-powered customer experience.”

Dan Gardner, Co-Founder and Executive Chair of Code and Theory, says: “Our relationship with Adobe spans more than a decade, and we look forward to continuing client success through this partnership. As enterprises grapple with unprecedented complexity in their digital ecosystems, we’re combining our deep expertise in brand experience with Adobe’s powerful technology stack to help unlock the potential of our clients’ investment. This isn’t just about better creative tools or more efficient content delivery — it’s about reimagining how enterprises operate in an AI-powered world and building the foundation for experiences that just weren’t possible before.”

“Successful digital transformations aren’t just about implementing technology—they’re about reimagining how businesses create value for their customers,” said Hannah Elsakr, President of New Business at Adobe. “Code and Theory and the Stagwell network have holistic vision, combining strategic insight with technical and creative excellence. Their expanded focus perfectly complements Adobe’s mission to change the world through digital experiences, and we look forward to the continued evolution of our partnership.”

If you’ll be at Adobe Summit and wish to set up a meeting with Cory Haldeman, Chief Transformation Officer at Code and Theory, email meetings@codeandtheory.com.

About The Code and Theory Network
The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey, and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

Contacts:

Stagwell
Kara Gelber
PR@stagwellglobal.com 

Code and Theory
Kenneth Hein
kenneth.hein@codeandtheory.com 

Originally Released On

PR Newswire

Contact:

Kara Gelber

pr@stagwellglobal.com

This year’s programming will inspire conversations surrounding every facet of sport

NEW YORK and AUSTIN, Texas, March 13, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced a new roster of athletes and brand partners confirmed to activate at SPORT BEACH 2025.

Throughout the year, Stagwell is expanding SPORT BEACH’s presence by bringing SPORT BEACH Clubhouses to major industry and sporting events worldwide.

“Our Clubhouses at SXSW, Super Bowl and the World Economic Forum reinforced how sport is a door opener into conversations driving the business, cultural and innovation landscape, and how important it is to be having these conversations now,” said Beth Sidhu, Stagwell’s Chief Brand and Communications Officer.

Newly Announced 2025 Athlete & Media Partners

• Jordan Chiles (gymnastics) – Jordan Chiles is a renowned gymnast and two-time Olympian. At the 2020 Tokyo Olympics, she helped secure a silver medal for Team USA with a standout performance. A passionate advocate for body positivity and mental health, Chiles inspires young athletes around the globe. In 2022, she became one of only three Black gymnasts to sweep the podium at the U.S. Gymnastics Championships, and the following year, she earned two NCAA individual titles with UCLA while embarking on a new chapter as a Nike athlete. Returning to elite competition in 2024, Chiles played a key role in leading Team USA to a gold medal at the Paris Olympics, cementing her status as a trailblazer in the sport.
• Akbar Gbajabiamila (football and media) – Akbar Gbajabiamila, a returning partner to SPORT BEACH, is the current Host of NBC’s four-time Emmy-nominated series American Ninja Warrior, Emmy-nominated host of CBS’ hit show, The Talk, Roku’s newest original series, Fight To Survive, and he also joined NFL Network’s Good Morning Football for the 2024-2025 Season. Akbar also recently hosted the breakout hit, “Tokyo Live!” which debuted on Peacock and covered the Tokyo Olympics as well as hosting multiple seasons of American Ninja Warrior Jr and Team Ninja. Akbar’s critically acclaimed book “Everyone Can Be a Ninja: Find Your Inner Warrior and Achieve Your Dreams,” aims to encourage readers to never give up no matter the obstacle. Akbar is honored to leverage his formidable professional platform to inspire and motivate others as well as advocate for those in need. Currently, he serves on the board for the Asomugha Foundation, which provides pathways to college for disenfranchised youth, as well as for The Michael J. Fox Foundation for Parkinson’s Research.
• Emma Hayes (coach) – Emma Hayes is one of the most influential and accomplished football managers of her generation, known for her leadership and transformative impact on the women’s game. With a coaching career spanning over two decades, she has played a pivotal role in shaping modern football and driving the professionalization of the sport. As the head coach of Chelsea Women from 2012 to 2024, Hayes led the club to unprecedented success, securing seven Women’s Super League (WSL) titles, five FA Cups, two League Cups, and a UEFA Women’s Champions League final appearance. Under her leadership, Chelsea became a dominant force in both English and European football, known for their attacking style, depth of talent, and winning mentality. In 2024, Hayes took on a historic new role as head coach of the U.S. Women’s National Team (USWNT), bringing her strategic expertise and elite-level experience to one of the most successful teams in international football. Beyond her coaching achievements, Hayes is a respected media analyst, keynote speaker, advocate for gender equity in sports and author of “My Leadership Playbook.”
• Scotty James (snowboarding) – With two Olympics medals, 10 X Games Medals and three World Halfpipe Championship Gold Medals, there is no bigger name in snowboarding than Scotty James. Scotty just made history in Aspen, winning his fourth consecutive and 7th Gold Medal at X Games –tied for most ever in the Men’s Super Pipe. Off the snow, Scotty is making an impact in the entrepreneurial space, producing top-quality content via his owned and operated production company 11Oakland. He is also building out a comprehensive portfolio of strategic investments across the technology and consumer product industry, headlined by his recently announced role as a strategic advisor and investor for the X Games. Through this position, Scotty plays a pivotal role in guiding the growth and direction of the X Games business through forging strategic partnerships with key stakeholders, contributing to strategic planning, facilitating athlete feedback, and much more. On top of that, Scotty most recently released two children’s books “MOOKi vs The Big Scary” and “MOOKi vs The Terrible Toys” with Penguin.
• Joakim Noah (basketball) – Joakim Noah played 13 years in the NBA (9 with the Chicago Bulls). He was a two-time NBA all star (2013/2014), 2014 Defensive Player of the Year and 2015 winner of the J. Walter Kennedy award for citizenship. He made the All NBA First Team in 2014. In 2010, along with his mother, the sculptor and expressive art therapist Cecilia Rodhe, Joakim started the Noah’s Arc Foundation, which aims to give youth a stronger sense of self using art and sports as tools for development. Noah’s Arc has worked extensively with youth in Chicago, as well as Joakim’s father Yannick’s hometown of Yaounde, Cameroon. The foundation continues to operate in Chicago and in continental Africa to this day. In 2022, Joakim was named an ambassador for the Basketball Africa League, highlighting his vision and commitment to the African diaspora on a global level. In 2023, Joakim in conjunction with his Noah’s Arc Foundation restarted the ONE CITY Basketball League in Chicago with 28 different violence interruption groups. In 2023, Joakim was named an ambassador to the NBA. Joakim is also an NBA Africa investor to the BAL Ambassador Line.
• Derrick Rose (basketball) – Derrick Rose is a former NBA MVP and 3x NBA All-Star. Rose attended Simeon Career Academy in Chicago, where he became one of the most highly recruited high school basketball players in the country. In the 2008 NBA Draft, Rose was selected as the first overall pick by the Chicago Bulls. He quickly established himself as one of the league’s most exciting young players, winning the NBA Rookie of the Year Award in 2009 and becoming an All-Star in each of his first three seasons. He is the youngest player to be named MVP in NBA history. Rose’s impact goes beyond the basketball court. He is also known for his tireless dedication to his community. In 2014, Rose donated $1 million to After School Matters, a Chicago charity that provides innovative out-of-school programs for teenagers. In 2018, Rose announced the launch of The Rose Scholars, providing hundreds of thousands of dollars in scholarship money to high school students for their college expenses. He is also the author of I’ll Show You, which was published in 2019. After 15 years, Derrick retired from the NBA in 2024 and will have his jersey retired by the Chicago Bulls in the 2025-26 season
• Shannon Sharpe (football and media) – Shannon Sharpe is a former American football player and sports television personality known as one of the greatest tight ends to ever play the game, and he is returning to SPORT BEACH once again this year. During Shannon’s time in the NFL, his accomplishments led him to the Hall of Fame Class of 2011. These included becoming a three-time Super Bowl Champion, eight-time Pro Bowler, and four time First-Team All-Pro. After hanging up his cleats, Shannon launched an award-winning broadcasting career, culminating in the creation of Shay Shay Media—his production powerhouse. Under Shay Shay Media, Shannon produces two of the fastest-growing podcasts in history: “Club Shay Shay” and “Nightcap.” In 2024 alone, these shows amassed over 1 billion views on YouTube and generated more than 9 billion impressions. “Club Shay Shay” also broke records with the most-watched interview of the year, surpassing 87 million views and won an award for Outstanding Podcast – Society and Culture for the 2025 NAACP Image Awards. “Nightcap” with Chad Johnson has become the fastest growing live stream in YouTube history reaching over 4 billion impressions. In 2024, Shannon earned widespread recognition, with accolades from iHeart Radio, the Webby Awards, and the BET Hip Hop Awards. He was also celebrated as NAACP Image Awards’ Entertainer of the Year Nominee, Ebony Magazine’s Power 100 Media Maven, and one of The New York Times’ Breakout Stars of 2024. Beyond media, Shannon is an accomplished entrepreneur. He’s the founder of the fast-growing clothing brand EIGHTYFOUR and in 2021 Shannon co-founded the award-winning Cognac brand “Le Portier” inspired by his grandmother, Mary Porter. His “Shay” by LePortier has been recognized at the World Sip competition as #1 VSOP for taste. Shannon is also currently a contributor on ESPN’s “First Take” with Stephen A. Smith.

Newly Announced 2025 Brand Partners

• Epidemic Sound has transformed the soundtracking experience for global brands and professional creators, with an expansive catalog of world-class music and sound effects that’s seen and heard over 2.5 billion times a day around the globe. Providing a direct license model that comes with all rights included and next-generation soundtracking tools, Epidemic Sound empowers creators to unlock more feeling in everything they create and share their stories with the world. Epidemic Sound continuously enriches its world-class catalog of music by teaming up with artists, composers, and producers to create tracks spanning all genres, while supporting them financially and creatively.
• Fanatics is building a leading global digital sports platform, igniting the passions of sports fans across several distinct businesses and experiences. Through Fanatics, fans can buy their favorite jerseys, lifestyle and streetwear products, headwear, autographs, and memorabilia; collect physical and digital trading cards; attend sports fan festivals, and much more. With the launch of Fanatics Advertising, brands can now participate in this vast ecosystem by engaging fans across the Fanatics portfolio. From advertising across Fanatics.com, league and partner sites, and related apps; to reaching consumers via its Sports Retail Media Network; and at Fanatics Fest, the world’s largest arena for sports and collectibles bringing more than 100,000 fans together to celebrate their favorite leagues, athletes, and celebrities. If brands want to be where sports and culture converge, the Fanatics platform is the place to start.
• Meta returns to SPORT BEACH for a second year, elevating the sports experience through innovation and connection. As Meta builds the future of human interaction, SPORT BEACH attendees will engage in cutting-edge activations, from immersive Quest MR experiences—like watching a game courtside—to exclusive activations on our private charter flight. Meta’s presence underscores its commitment to reimagining how fans connect, play, and experience sports in the digital age.
• New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States¹ and one of the largest life insurers in the world. Headquartered in New York City, New York Life’s family of companies offers life insurance, disability income insurance, retirement income, investments, and long-term care insurance. New York Life has the highest financial strength ratings currently awarded to any U.S. life insurer from all four of the major credit rating agencies.²
• Peloton is a fitness and technology company that motivates more than six million Members globally to grow stronger every day. Peloton provides Members with expert instruction and world-class content to create impactful and entertaining workout experiences for anyone at any stage in their fitness journey, at home, outdoors, traveling, or at the gym. Peloton and select Peloton Instructors will be bringing an engaging fitness experience to this year’s SPORT BEACH.
• Premion is a 16-time award-winning, industry-leading CTV/OTT advertising platform. With the scale to reach streaming TV viewers across all 210 U.S. DMAs, Premion’s platform is purpose-built with a local-first approach, delivering CTV and omnichannel advertising with tailored campaign performance that prioritizes premium content, brand safety, advanced targeting, and measurable outcomes. In 2024, Premion was recognized with the CYNOPSIS Best of the Best Award for Best Ad Targeting Solution and the Digiday Media Award for Best Use of Audience Insights. The company earned “TAG Platinum” status and is certified by the Trustworthy Accountability Group (TAG) for Brand Safety, Against Fraud, and Against Malware. For more information, visit www.premion.com.

Previously announced SPORT BEACH brand partners include: Ad Results Media (ARM), The Athletic, Channel Factory, The Chicago Bulls, Clio Sports, Microsoft Advertising, NBCUniversal, Scripps Sports and VII(N) The Seventh Estate.

For the full roster of leaders, innovators, and cultural influencers joining SPORT BEACH 2025, visit sportbeach.com.

Stagwell invites brands, athletes, sports leagues, media platforms and other interested parties to reach out to SportBeach@stagwellglobal.com to get involved.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

Contact:
Kara Gelber
PR@stagwellglobal.com 

———————–

1 Based on revenue as reported by “Fortune 500 ranked within Industries, Insurance: Life, Health (Mutual),” Fortune magazine, 6/4/2024. For methodology, please see https://fortune.com/franchise-list-page/fortune-500-methodology-2023/.

2 Individual independent rating agency commentary as of 10/4/2024: A.M. Best (A++), Fitch (AAA), Moody’s Investors Service (Aaa), Standard & Poor’s (AA+).

Originally Released On

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Contact:

Kara Gelber
pr@stagwellglobal.com 

Building on this momentum, Stagwell hosted its biennial APAC leadership summit in Bangkok from March 5-7, 2025: a platform for bringing together the network’s regional leaders and reinforcing the network’s strategic vision. Together with Stagwell’s agencies and affiliates, senior leaders from both ADK and Stagwell attended the summit, engaging in high-level discussions on integration, collaboration, and the role of APAC in global success.

Stagwell also leveraged the APAC leadership summit to relaunch its Global Affiliate Program, which bolsters full-service and specialty digital solutions for clients worldwide. By engaging in strategic partnerships with regional affiliates, Stagwell builds on its commitment to delivering next-generation marketing solutions tailored to today’s evolving consumer landscape.

“We’ve spent the past year expanding Stagwell across APAC, and now have 2,500 people in the region,” said Stagwell Chairman and CEO Mark Penn at the summit. “The most important thing for me in founding Stagwell was a collaborative culture where agencies work together while still maintaining their unique character. We’re now right-sized to win bigger and better.”

About Stagwell:
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media Contact:

Kara Gelber
pr@stagwellglobal.com

Originally Released On

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Contact:

Ben Allanson ir@stagwellglobal.com 

NEW YORK, March 4, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW) will be hosting a virtual investor day on April 2, 2025 beginning at 10:00 AM ET. Visit this link to register.  

The virtual event will feature presentations from Mark Penn, Chairman & CEO of Stagwell, Frank Lanuto, Chief Financial Officer, and many additional business leaders about Stagwell’s strategic and financial outlook for 2025 and beyond.

A recording of the presentation will be available after the event on Stagwell’s website, www.stagwellglobal.com.

Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

IR Contact:
Ben Allanson
IR@stagwellglobal.com

Originally Released On

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Contact:

Ben Allanson ir@stagwellglobal.com 

NEW YORK, Feb. 19, 2025 /PRNewswire/ — Stagwell Inc. (NASDAQ: STGW), the challenger network built to transform marketing, today announced its participation in two upcoming investor conferences in February and March 2025. 

• February 24: J.P. Morgan 2025 Global Leveraged Finance Conference – Stagwell management will participate in 1×1 meetings throughout the day in Miami Beach.
• March 3: Morgan Stanley Technology, Media & Telecom Conference – Stagwell management will participate in a fireside chat from 4:50pm-5:25 PM PST. Management will also be available for 1×1 investor meetings throughout the day in San Francisco. The fireside will be webcast and can be accessed here. 

Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

IR Contact:
Ben Allanson
IR@stagwellglobal.com

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A roundup of Stagwell’s work at Super Bowl:

• 2022
• 2023
• 2024

Three Spots Earned Top 10 Honors from USA Today Ad Meter

NEW YORK and NEW ORLEANS, Feb. 10, 2025 /PRNewswire/ — Stagwell, the challenger network built to transform marketing, and its network of award-winning agencies aired four standout spots during this year’s Super Bowl LIX for clients Bud Light, the National Football League (NFL) and Starbucks. Alongside the Big Game, Stagwell agencies led high-impact off-field campaigns and activations for clients including Budweiser, Booking.com, Don Julio, Frank’s RedHot, GoDaddy, Perdue Chicken and more.

The on-air work includes some of the leading campaigns including three of the top 10 highest-rated commercials on the USA TODAY Ad Meter. The critical acclaim underscores the creative and strategic impact of Stagwell’s agencies in sports and marketing. In the lead up to Super Bowl LIX, last week Stagwell hosted a SPORT BEACH Clubhouse in New Orleans and continues to cement its sport presence.

“The Super Bowl has become a moment where sport meets culture,” said Stagwell Chairman and CEO Mark Penn. “In a sea of mediocrity, the work of Stagwell agencies like 72andSunny and Anomaly stands out for its creativity and cultural relevance.”

The Big Game

Crafting the biggest brand narratives at the Super Bowl.

NFL x 72andSunny

NFL “Somebody | It Takes All of Us” – 72andSunny rolled out its powerful Big Game ad featuring NFL players mentoring children through the NFL’s partnerships with Big Brothers Big Sisters of America, Special Olympics, and the InSide Out Initiative. The ad was ranked in the top three in The New York Times’ roundup.  

NFL x 72andSunny

NFL “Flag 50” – 72andSunny and the NFL went back to the 80’s for an ad that aired after halftime during the broadcast. This nostalgic spot stars dynamic varsity flag football stars and encourages viewers to advocate varsity flag football in 50 states. The campaign earned 4.5 stars in Ad Age’s review.

Bud Light x Anomaly

Anomaly carried on its tradition of leading Bud Light’s Super Bowl campaign. The 60-second spot for Bud Light aired during the game and starred musician Post Malone, comedian Shane Gillis, and NFL legend Peyton Manning. They brought Big Men on the Cul-de-Sac (BMOC) energy to the Big Game. Bleacher Report ranked the ad in the top three in 2025.  

Starbucks x Anomaly

Starbucks “Hello Again”– Anomaly helped Starbucks power its comeback with a bold new campaign. The coffee giant, which recently introduced an initiative focusing on its personal touch, featured a pre-game Super Bowl ad backed by AC/DC’s “Thunderstruck.” A follow-up post-game ad used the same song to promote a free tall coffee for rewards members the day after the game.

Off the Field

Outside of the national stage, clients and agencies made a splash.

Allison

Allison helped clients including Budweiser, GoDaddy and Booking.com with media strategy leading up to the Big Game, securing hundreds of media placements and millions of impressions for Budweiser’s Clydesdale Super Bowl return; GoDaddy’s launch of its AI-powered website builder, GoDaddy Airo; and Booking.com’s bookable Big Game experience with exclusive access to Super Bowl tailgates and meet-and-greets.

Allison also supported several high-impact onsite activations for clients Dexcom, Good Sports and GNC. Dexcom debuted at Radio Row with Mike Golic Sr. sharing his diabetes journey and how its Stelo biosensor helps manage glucose. Good Sports brought Kyle Rudolph to promote youth sports accessibility, while GNC created buzz with branded Lyft cars, a smoothie hut, and appearances by Steelers legends Joey Porter Sr. and Ryan Clark.

Anomaly

Anomaly collaborated with Don Julio and Popeyes to launch a limited-edition Championship Lineup menu. The one-day-only menu blended Louisiana-style fast food with luxury spirits, featuring a Tequila Don Julio Reposado flavored chicken sandwich and wings.

Code and Theory

Code and Theory partnered with the NFL to reimagine the fan-first experience with the new NFL app, enhancing game-day streaming and real-time stats. The app integrates personalized content, live updates, and streamlined navigation, creating an immersive, user-centric platform for football fans.

Ahead of the Big Game, Code and Theory also helped an NFL playoff championship team, The Washington Commanders, with a major rebrand – twice. The agency led the transition from the team’s original moniker to the interim “Washington Football Team” and, ultimately, to the powerful and permanent identity of the Washington Commanders.

Colle McVoy

Colle McVoy partnered with Perdue Chicken, where Comedian Wayne Brady “winged it” with improvised livestream performances during the game drawing from key game moments, commercials, and viewer requests. The partnership encouraged viewers to rethink Super Bowl rituals.

The agency also debuted a fresh spot with Frank’s Red Hot featuring Paris Hilton. The ad showed Paris whipping up gameday recipes while inviting fans to show how they spice up their dishes with Frank’s. Viewers had a chance to win cash prizes, along with a crystal-bedazzled bottle of Frank’s RedHot.

HUNTER

HUNTER partnered with TABASCO and local Chef Alden Boudy to showcase how TABASCO can elevate pizza on National Pizza Day in New Orleans. The agency also supported media relations for STōK Cold Brew Coffee’s Super Bowl ad featuring Wrexham AFC, Rob McElhenney, Ryan Reynolds, and Channing Tatum in a fun campaign to elevate goal scoring celebrations. Lastly, HUNTER helped launch TurboTax’s 12^thannual Super Bowl commercial, securing high-impact media coverage for the brand’s Big Game creative featuring Issa Rae.

Jasper Advisors

Jasper Advisors supported NWSL Commissioner Jessica Berman and WNBA’s Shana Stephenson ahead of Super Bowl Weekend, preparing Berman for media interviews and Stephenson for a panel on sports, community, and identity.

Trade X Partners

Trade X Partners developed and activated for Perdue Chicken supporting “Game Day” with Super Bowl adjacent content starring actor, chef and Perdue partner Valerie Bertinelli telling “CBS Mornings” how she likes to serve up her wings.

Originally Released On

PR Newswire

Contact:

Ben Allanson ir@stagwellglobal.com 

NEW YORK, Jan. 7, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced Chairman and CEO Mark Penn will attend the 27^th Annual Needham Growth Conference in New York City.

Penn will participate in a fireside chat on January 15, 2025, at 12:45 p.m. ET. Penn will also be available for 1×1 meetings with investors.

The fireside chat will be webcast and can be accessed here. The recording will be available for 90 days following the event.

Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.

About Stagwell 
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com. 

IR Contact
Ben Allanson
ir@stagwellglobal.com

Originally Released On

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Contact:

Ben Allanson ir@stagwellglobal.com 

NEW YORK, Nov. 25, 2024 /PRNewswire/ — Stagwell Inc. (NASDAQ: STGW), the challenger network built to transform marketing, today announced its participation in several upcoming investor conferences throughout December 2024. 

• December 3: Wells Fargo TMT Summit – Stagwell management will participate in a fireside chat at 3pm PT and 1×1 meetings throughout the day in Los Angeles.
• December 4: UBS Global Technology Conference – Stagwell management will host 1×1 meetings throughout the day in Phoenix.
• December 9: UBS Global Media Conference — Stagwell management will host 1×1 meetings throughout the day in New York.

Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.  www.stagwellglobal.com.

IR Contact:
Ben Allanson
ir@stagwellglobal.com   

Originally Released On

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Contact:

Madison Wick

pr@stagwellglobal.com 

Survey fielded after the U.S. presidential election reveals 57% of U.S. adults say misinformation and “fake news” are key issues impacting trust in news media

Notwithstanding, 71% of Americans believe companies should advertise in news media, viewing it as essential support for journalism

WASHINGTON, Nov. 15, 2024 /PRNewswire/ — 65% of Americans say advertising in news is important, though trust challenges remain, according to a survey Stagwell (NASDAQ: STGW) released on November 14 as part of its Future of News initiative. The post-election flash poll conducted by Stagwell and its research consultancy HarrisX, which surveyed 1,510 U.S. adults between November 11-12, reveals Americans’ perspectives on the media landscape, factors influencing their trust in news media and public support for brand advertising in news.

Key findings from the post-election survey include:

• Trust and Perception: 65% of U.S. adults say it’s important for companies to advertise in news, and 66% have a more positive perception of companies that do so.
• Preferred News Sources: Local (73%) and broadcast TV (67%), newspapers (66%), and radio (65%) are the top trusted news sources.
• Misinformation’s Role in Breaking Trust: The main issues impacting Americans’ trust in news media are misinformation and fake news (57%), poor separation between news and opinion content (46%), and sensationalism and bias (44%).
• CTA for Younger Generations: 56% of Americans say it’s important for younger generations to watch the news more than they currently do.
• Factors to Increase Trust in News: To build trust in news media, Americans want more emphasis on fact-checking (58%), clear separation between news and opinion content (58%) and a balanced perspective on all issues (54%).

This study follows Stagwell’s U.S. and U.K. News Advertising studies released earlier this year which reveal ads placed adjacent to news topics such as politics, inflation, and crime perform as effectively as those placed next to business, entertainment, and sports stories.

“Americans continue to recognize the importance of news and the importance of advertisers supporting the news industry,” said Mark Penn, Chairman and CEO of Stagwell. “But all is not completely rosy as questions about trust, particularly among Republicans, continue to dog the industry.”

These findings highlight the continued importance of news media as a platform for brand engagement. Stagwell is committed to initiating data-driven discussions with advertisers about their investment in news. This topic and more were discussed at the Future of News post-election summit in Washington on November 14.

To learn more and get involved, please contact futureofnews@stagwellglobal.com.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About HarrisX
HarrisX is a leading global research consultancy that regularly conducts major market research, public policy polling and social science studies and consulting engagements in more than 40 countries around the world. It is a proud member of Stagwell Global (STGW). Learn more at www.harrisx.com.

Contact
Madison Wick
PR@stagwellglobal.com