NEW YORK, Feb. 13, 2024 /PRNewswire/ — Harris Quest, an AI-powered real-time research software suite from the Stagwell Marketing Cloud (NASDAQ: STGW), released new survey insights following Super Bowl LVIII gauging what really makes the Big Game so entertaining for the general population in the United States. Using QuestDIY to create, target and deploy quality surveys at speed, Stagwell generated insights fewer than 24 hours after the game’s conclusion and fewer than four hours of fielding to capture viewers’ perceptions around the hot topics, trends and memes surrounding Super Bowl 58.
“There were so many memorable moments around the Super Bowl, and this is just one example of how quickly QuestDIY can work for organizations looking to capture quality consumer insights quickly and efficiently,” said Stagwell Marketing Cloud CEO Elspeth Rollert. “With the added benefits of a generative AI survey builder, real-time analysis and reporting, and transparent cost estimates up front, our advanced survey platform is built for the modern marketer.”
Big Game, Big Moments
- A country (Taylor) divided? With all eyes on America’s sweetheart, respondents were asked to recall how many times they saw Taylor Swift on screen during Super Bowl coverage, and the results were a near-split – with 47% indicating “The Right Amount,” and 45% noting “Too Much.”
- The meme of the night goes to: Travis Kelce yelling at Kansas City Chief Coach Andy Reid, with 1/4 of respondents claiming this as the most memorable meme of the night.
- Slam Dunkin’: “The DunKings,” the humorous spot from Dunkin’ featuring Ben Affleck, Matt Damon, and Tom Brady as a musical group performing for Jennifer Lopez in the studio, took the prize as the favorite ad of the Big Game.
- Ladies who ranch: Ranch emerged as the clear winner (35%) among condiments that pair best with the Super Bowl snack table – which increases to 42% for women when broken down by gender.
- Halftime heroes goes to: The hip-hop crew of 2022. While no one said “No” to Usher’s halftime performance this year with a little help from his friends Alicia Keys, H.E.R., Will.i.am., Lil Jon, Jermaine Dupri and Ludacris, his ranks second in order of preference from the last five years of shows, topped by Dr. Dre, Eminem, Mary J. Blige, Snoop Dogg, Kendrick Lamar, 50 Cent, and Anderson Paak in 2022. Jennifer Lopez, Shakira, Bad Bunny and J Balvin rank third, followed by Rihanna and The Weeknd, respectively.
QuestDIY enables creating, targeting, and deploying surveys at speed, enabling brands and other marketing organizations to capture feedback from consumers faster than ever, and to leverage generative AI to build surveys in line with industry best practices. Visit here to learn more: https://www.stagwellmarketingcloud.com/product-pages/harris-questdiy
Survey Methodology
Stagwell Marketing Cloud’s Super Bowl post-game survey was conducted online within the United States and completed on Monday, Feb. 12, 2024, among 1,000 respondents aged over 18 yrs. representative of the population based on age, gender, and region, by Harris Quest Research.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
Related
Articles
In the News, Press Releases, Talent & Awards
Mar 12, 2025
GALE Wins Ad Age Business Transformation Agency of the Year and Adweek U.S. Media Agency of the Year
In the News, Press Releases, Talent & Awards
Mar 10, 2025
Four Stagwell (STGW) Agencies – 72andSunny, Anomaly, Code and Theory and GALE – Awarded 2025 Ad Age Agency A-List Recognition for Business and Creative Transformation
In the News, Press Releases
Mar 07, 2025
Left Field Labs Celebrates 17 Years of Building What’s Next Amid Expanding Global Client Roster
Newsletter
Sign Up
Stagwell’s network crafted some of the biggest brand experiences on and off the field at the Big Game, with ads for clients such as Ally Financial, Bud Light, E*Trade, National Football League, United Airlines, and more. Our agencies dominated the post-Super Bowl ad rankings – including some of the top 10 highest-rated commercials in the USA TODAY Ad Meter, Ad Age, and Adweek. Explore the touchdown-worthy roster below:
The Big Game
Crafting the biggest brand narratives at the Super Bowl.
NFL x 72andSunny
72andSunny led three ads for its long-time partner the “NFL“, including “Born to Play,” crowned #5 by viewers around the U.S. in the USA Ad Today Meter and in Ad Age’s 2024 Big Game ranking. The ad pays tribute to the league’s growing global initiatives and focus on developing local talent.
72andSunny also ran two other spots for the NFL: “Tackle Bullying” and “Mental Game.”
Paramount+ x 72andSunny
72andSunny calls attention to the European version of football in this comedic campaign in partnership with Paramount+ and CBS Sports. “Nobody Watches Like Us” welcomes the UEFA Champions League season, which will kick off just two days after Super Bowl LVIII. The ad salutes American viewers and their dedication to tuning into their favorite UEFA teams, no matter the time or day.
United x 72andSunny
Not one, not two, not three, but six big game spots. 72andSunny, United Airlines’ agency of record, helped create six regional ads, five tailored to different cities and one for the general market. The campaign highlights United’s decision to eliminate change fees on flights. Kyle Chandler, widely recognized as football coach Eric Taylor in “Friday Night Lights,” stars in the campaign, reciting messages made personal for football fans of various NFL teams.
E*Trade x 72andSunny
The iconic E*Trade Baby is back in 72andSunny’s latest campaign for E*Trade, “Get in the Game.” The babies go head-to-head with their parents in a hilariously competitive pickle-ball match up.
Budweiser x Allison
Global marketing and comms consultancy Allison supported the launch of its fourth Budweiser Super Bowl commercial, “Old School Delivery,” which marks the iconic Clydesdales’ exciting return to the Big Game. To date, their efforts have secured over 1.45B impressions and over 2,300 placements regarding the ad. Budweiser’s ad ranked #8 in the USA Today Ad Meter, a reflection of consumers’ favorite spots from 2024.
Bud Light x Anomaly
Entrepreneurial ad agency Anomaly continued its tradition of leading Bud Light’s Super Bowl spot this year. The beer brand doubled down on its lighthearted humor and introduced a new character into the Bud Light universe, along with some familiar faces the brand loves.
Ally Financial x Anomaly
Ally Financial, with Anomaly’s help, aired a 30-second spot on Paramount+ during the big game. In line with their brand messaging around saving and being smart with your money, the ad spotlighted how consumers can use Ally to help save for things you might see appear in the Super Bowl.
Off the Field
Outside of the national stage, clients and agencies made a splash.
Allison
Allison brought NFL Atlanta Falcons wide receiver and Stagwell SPORT BEACH veteran Mack Hollins to Super Bowl Media Row in support of the world’s first indoor smoker – the GE Profile Smart Indoor Smoker. This is GE’s first time using the Super Bowl Media Row platform. The agency also brought NFL Denver Broncos linebacker Alex Singleton and a Special Olympics athlete to SBMR to launch a new Special Olympics program made possible by the CDC, which aims to make nutrition education accessible for all and change the game for people with intellectual and developmental disabilities.
Frank’s RedHot x Colle McVoy
Full-service creative agency Colle McVoy worked with Frank’s RedHot to partner with a Jason Kelce for brand-to-brand conversations during the Super Bowl via social.
MedStar Health x Doner
Full-service advertising agency Doner developed new work for their client MedStar Health, an $8 billion health system operating in Washington DC, Maryland, and Virginia. The first new video in the campaign will be aired during the big game locally in Baltimore and in DC. The new campaign builds upon the MedStar Health brand promise, “It’s how we treat people,” and employs a cumulative tale storytelling technique to reveal the positive impact MedStar Health’s care has on people.
Diageo x HUNTER
HUNTER and DIAGEO brand Tequila Don Julio lit the way into Super Bowl weekend in a big way. The brand turned the landmark STRAT hotel into a 1,149-foot-tall bottle of Tequila Don Julio 1942. In a first-of-its-kind projection stunt executed by HUNTER, the towering bottle is capturing the world’s attention and reminding everyone to include Don Julio in game day festivities (and beyond). Follow along HERE.
Danone x HUNTER
Danone brand STōK Cold Brew Coffee is all about bold moves, and this past Sunday, the brand is unveiled their first-ever Big Game ad and shamelessly challenging traditional American football culture. The new spot reveals that Stok is the cold brew coffee that fuels Ryan Reynolds and Rob McElhenney’s Wrexham AFC mascot, Wrex the Dragon, portrayed by Sir Anthony Hopkins. The HUNTER team is amplifying the creative in media outlets including Esquire, OK! Magazine, Mashed, CNET and more. Grab a cold brew and check it out HERE.
Lovesac x KWT Global
Integrated communications agency KWT Global and Lovesac teamed up with Creative Artists Agency for the second year in a row to offer their esteemed roster of athletes a moment of relaxation during Super Bowl weekend. Within a private Palazzo Las Vegas suite, CAA athletes were able to take advantage of ‘Hydration Stations’ equipped with Hyperice recovery devices and IV’s — all from the comfort of a Lovesac SuperSac and Footsac blanket.
Grand Marnier x Team Epiphany
Team Epiphany partnered with Grand Marnier to produce Magic Johnson’s Mount Rushmore Super Bowl Party at the brand–new Fontainebleau Hotel in Las Vegas. A–list guests will enjoy multiple photo moments, signature Grand Marnier cocktails and music by Just Dimy
Related
Articles
In the News
Apr 24, 2025
WHAT THE DATA SAY: 45% of Gen Z say AI has made college degrees irrelevant
Gen Z says AI has made college degrees irrelevant, according…
In the News, Press Releases
Apr 23, 2025
MEET BOBBIE, A NEW INFLUENCER AND CREATOR MARKETING AGENCY
HUNTER, a leading Stagwell (STGW) marketing communications agency, today announced…
In the News, Investments & Financials, Press Releases
Apr 22, 2025
Stagwell (STGW) Announces May Investor Conference Schedule
Newsletter
Sign Up
After incredible success of year 1, Sport Beach returns to elevate the power of sports and athletes at the industry–leading conference with focused programming on the most important trends affecting the business and culture of sports
Clio Sports, Genius Sports, and VII(N) The Seventh Estate confirmed as brand partners of Sport Beach, now situated at La Plage du Festival on the famed Boulevard de la Croisette
NEW YORK and CANNES, France – Feb. 5, 2024 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, unveiled today the initial athlete and brand partners confirmed to activate at Sport Beach 2024 (June 17–20), the flagship sports business destination at the Cannes Lions International Festival of Creativity (Cannes Lions). In 2023, Sport Beach was built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom. It was the first time these groups converged at Cannes Lions to explore the dynamic culture of sports business, and to great success – with nearly 40 athletes and drawing over 5,000 people.
Sport Beach 2024, which moves to a larger location at La Plage du Festival, will build on last year’s success to centralize sports’ importance across technology and innovation, global growth, reaching new audiences, media, and food & wine / spirits. Against the backdrop of the Paris 2024 Olympic Games and EURO 2024 tournament, Sport Beach will elevate the importance of global sports, highlighting how the increased connectivity between US and global audiences has made sports pivotal in driving business for athletes, brands, teams / leagues, and media partners.
“At Sport Beach, our aim is to foster conversations and curate a setting that can happen nowhere else but here,” said Chairman and CEO Mark Penn. “We provide our guests and brand partners the space to navigate the challenges and opportunities presented by the emergence of new technologies and industries within sports and the global communities. Sport Beach is not just about observing these emerging trends, but actively engaging in conversations that shape solutions and drive the future of the global sports industry.”
Sport Beach Programming Tracks:
- Athlete Creators and New Media – Curated by WNBA legend Sue Bird and U.S. soccer leader Megan Rapinoe, this track addresses the dynamic shift in the media landscape marked by the emergence of athlete–creators and new media platforms, with a focus on how athletes use podcasts and video to revolutionize brand building and content distribution in sports. As part of this track, Sue and Megan will host a live edition of their podcast “A Touch More” from Sport Beach.
- Wine, Spirits, Hospitality – Curated by NBA legend and entrepreneur Carmelo Anthony alongside Asani Swann, longtime business partner and co–founder of VII(N)–The Seventh Estate, this track highlights the growing synergy between sports and the wine, spirits, and hospitality sectors, showcasing how athlete–led brands are innovating and reshaping dining and leisure experiences. These discussions and activations at Sport Beach reflect a broader trend of athletes venturing into entrepreneurship, specifically within lifestyle industries. As part of this programming track, Stagwell and VII(N)–The Seventh Estate are collaborating on the first ever Seventh Estate Wine & Spirits Festival to be held at Sport Beach highlighting athlete–leaders in the wine & spirits industry.
- Tech & Innovation – The track will explore the forefront of sports technology, examining how emerging innovations are revolutionizing how we interact with sports. From wearables to AR to data analytics / data visualizations and more, this track delves into the integration of cutting–edge technologies in sports and gaming, discussing how they enhance engagement and bring fans closer to the action. These discussions are crucial as they reflect the larger trend of technology’s growing influence in reshaping the industry’s future.
- Culture & Community – The Reaching Fans through Culture & Community track emphasizes the fusion of sports, fashion, entertainment, and lifestyle, exploring how this blend is essential for authentically engaging contemporary audiences. This track is increasingly relevant, highlighting the growing importance of cultural engagement in sports marketing and branding.
- Global Reach – The Global Reach track at Sport Beach will explore effective strategies for brands and athletes to connect and resonate with diverse, international audiences. Discussions will highlight prominent examples, such as the Paris Olympics and the FIFA World Cup, to discuss the intricacies of global sports marketing, addressing the nuances of different markets, investment opportunities and cultural sensitivities.
Confirmed Athletes to Date
- Carmelo Anthony (basketball) – 10-time NBA All–Star, entrepreneur and philanthropist, Carmelo Anthony has led a storied career as a three–time Olympic gold medalist and number nine on the NBA’s all–time scoring list. Anthony’s incredible career has continued to pave the way for his many other business ventures and philanthropic efforts including his wine estate brand VII(N) The Seventh Estate, production company Creative 7, lifestyle brand STAYME7O, as well as his work as the co–founder of The Social Change Fund which aims to support and invest in critical and timely issues that impact the Black community.
- Sue Bird (basketball) – A WNBA legend and decorated athlete, Sue has captured five Olympic Gold Medals, four World Championship Gold Medals, two NCAA Championships, four WNBA Championships, and is a 13x WNBA All–Star. Bird stepped into her entrepreneurial spirit and has co–founded two companies – Togethxr and A Touch More, both in line with her passion to uplift underrepresented voices and stories through allyship and advocacy.
- Hélio Castroneves (IndyCar) Hélio Castroneves has over 300 NTT INDYCAR SERIES starts and has scored a record-tying four Indianapolis 500 victories. The Brazilian racer is also a three-time Rolex 24 Hour At Daytona winner and IMSA champion. Castroneves most recently was announced as minority partner to his Indy 500 winning team, Meyer Shank Racing.
- Justin Jefferson (football) – A renowned NFL wide receiver and budding icon, Justin Jefferson has quickly become a household name. His Louisiana roots led him to LSU where he won the 2019 national championship. Months later, he was selected by the Minnesota Vikings with the 22nd pick. In his first three years with the Vikings, Justin has accomplished a number of feats: NFL Offensive Player of the Year, First-team All-Pro, Pro-Bowl selection (3x), NFL receptions leader, NFL receiving yards leader, and broken records set by legends like Randy Moss. Off-field, Justin has starred in several international TV commercials and made his signature “Griddy” celebration the hottest dance move out.
- Brandon Marshall (football) – A top wide receiver in the NFL for 12 years, he is redefining what is means to be an athlete as the creator of the wildly successful podcast, I Am Athlete (IAA), which tackles essential and controversial topics around sports, culture, and society. Marshall is also the founder and CEO of lifestyle wellness brand, House of Athlete and HOA+, through which he continues to serve his community by raising awareness and providing access to mental and physical health resources.
- Paul Rabil (lacrosse) – Paul Rabil is a former professional lacrosse player and considered one of the best lacrosse players of all time. With his brother and Co–Founder Mike, the Rabils started the Premier Lacrosse League (PLL). Over four years, they built a league, established a network partnership with ESPN, and struck deals with corporate partners that include Ticketmaster, Cash App, Adidas, BOSE, Progressive Insurance, Champion, Gatorade, Michelob Ultra and more. In 2022, the Rabils were executive producers on “Fate of a Sport,” an ESPN documentary about the building of the PLL.
- Megan Rapinoe (soccer) – Two-time World Cup Champion and Olympic Gold Medalist, Megan Rapinoe is a fan favorite and soccer legend. A vocal leader in every aspect of her life, Megan helped lead the USWNT to the 2019 Women’s World Cup Championship scoring some of the biggest goals of the tournament. Megan is a New York Times’ Best-Selling author, Time100’s Most Influential People and recent Presidential Medal of Freedom award recipient. At the end of 2022, Megan and Sue Bird launched “A Touch More”, a new production company focused on promoting narratives around revolutionaries who move culture forward.
Brand Partners:
- Clio Sports, which celebrates creativity in sports advertising and marketing around the world, returns as a partner with an expanded Sport Beach presence. This year, Clio Sports will host an exclusive event to present a select group of athletes with Honorary Clio Sports Awards, a special recognition given to athletes who are shaping sports culture through ingenuity and innovation. In 2023, Carmelo Anthony received an Honorary Clio Sports Award at the Sport Beach for his inspired creativity on and off the basketball court.
- Genius Sports is the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media. Our technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences for the entire sports industry. We are the trusted partner to over 400 sports organizations, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX. Genius Sports is uniquely positioned through cutting-edge technology, scale and global reach to support our partners. Our innovative use of big data, computer vision, machine learning, and augmented reality, connects the entire sports ecosystem from the rights holder all the way through to the fan.
- Skip Barber is the world’s largest automotive education and entertainment company offering safe driving academies, racing schools, and corporate events at the most iconic venues in the United States. The Skip Barber Race Series serves as the ultimate training ground for the next generation of racers while Skip Barber Racing competes in multiple professional motorsports series. Our innovative OEM programs elevate the finest automotive marques and our bespoke corporate programs build teamwork and recognize outstanding achievement.
- VII(N) The Seventh Estate, the global estate wine brand co–founded by NBA legend and entrepreneur Carmelo Anthony and his longtime business partner Asani Swann, will serve as Sport Beach’s partner for the first ever Seventh Estate Wine & Spirits Festival.
Stagwell invites brands, athletes, sports leagues/teams, media platforms, journalists, and other interested parties who would like to partner on the ground to reach out to cannescomms@stagwellglobal.com for more information.
Sport Beach will be produced by TEAM Enterprises in partnership with Cheerful Twentyfirst.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture–moving creativity with leading–edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
Related
Articles
In the News, Press Releases, Talent & Awards
Mar 12, 2025
GALE Wins Ad Age Business Transformation Agency of the Year and Adweek U.S. Media Agency of the Year
In the News, Press Releases, Talent & Awards
Mar 10, 2025
Four Stagwell (STGW) Agencies – 72andSunny, Anomaly, Code and Theory and GALE – Awarded 2025 Ad Age Agency A-List Recognition for Business and Creative Transformation
In the News, Press Releases
Mar 07, 2025
Left Field Labs Celebrates 17 Years of Building What’s Next Amid Expanding Global Client Roster
Newsletter
Sign Up
Stagwell Chairman and CEO Mark Penn + MNTN President and CEO Mark Douglas to Hold 1:1 Briefings at CES 2024
NEW YORK and AUSTIN, Texas, Jan. 10, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN’s Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop.
Stagwell and MNTN’s strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels.
“For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately,” said MNTN President and CEO Mark Douglas. “Now Stagwell’s performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media.”
“Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients,” said Stagwell Chairman and CEO Mark Penn. “In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way.”
Meeting Client Demands
The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue.
Expanded Toolset
MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes:
- PRophet, a generative and predictive AI platform for PR professionals
- Koalifyed, an influencer discovery and campaign management platform
- ReachTV, the largest streaming television network targeting travelers in airports
Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell’s Mark Penn and MNTN’s Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact ces2024@stagwellglobal.com for more information.
About MNTN
MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company’s Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Related
Articles
In the News, Press Releases, Talent & Awards
Mar 12, 2025
GALE Wins Ad Age Business Transformation Agency of the Year and Adweek U.S. Media Agency of the Year
In the News, Press Releases, Talent & Awards
Mar 10, 2025
Four Stagwell (STGW) Agencies – 72andSunny, Anomaly, Code and Theory and GALE – Awarded 2025 Ad Age Agency A-List Recognition for Business and Creative Transformation
In the News, Press Releases
Mar 07, 2025
Left Field Labs Celebrates 17 Years of Building What’s Next Amid Expanding Global Client Roster
Newsletter
Sign Up
Demos Available to Brands and Journalists at Stagwell Booth GL-03
NEW YORK and LAS VEGAS, Jan. 3, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, will debut its latest AI-enabled startup SmartAssets, part of Stagwell Marketing Cloud, on the convention floor at CES 2024, as it rolls out global client solutions in artificial intelligence across three areas: enablement across operations, efficiencies in marketing, and engagement with consumers.
“AI is a quantum leap for creativity and productivity that will drive a new age of value creation for modern business. Stagwell intends to lead this transformation,” said Mark Penn, chairman and CEO, Stagwell. “Whether you’re a global player or a nascent challenger, developing an approach to the three E’s of AI is the best way to stay ahead in this year of competition, and there’s no marketing network boasting the breadth of full-service digital transformation and self-service AI products like SmartAssets to help clients adapt.”
Spanning its digital transformation agencies and AI-enabled product set, Stagwell has created a set of offerings to meet this demand, encompassing:
- Enablement Across Operations – Empowering organizations to unlock the potential of AI to streamline operations, elevate decision-making, and transform their proprietary data into a strategic wellspring for future growth.
- Efficiency in Marketing – Revolutionizing marketing dynamics through the intelligent application of AI across research, communications, media, and creative production, effectively reducing the cost of delivering precise messages to the right audience at the optimal moment.
- Engagement with Consumers – Using AI to create the future of consumer engagement, where AI-driven anticipation sets the stage for unparalleled brand loyalty and tailored brand experiences.
SmartAssets: Creating the Future of Creative Optimization
SmartAssets – the winner of Stagwell Marketing Cloud’s 2022 innovation competition – is a three-pronged tool empowering transformation across the Three E’s of AI. SmartAssets uses AI to extract creative components from ads, assess performance data, and optimize future ads for effectiveness with instant generative AI adjustments. Investment in the tool is already paying off, with top brands in discussion to pilot the resource in 2024.
“SmartAssets is the smart answer to the imperative for content and advertising effectiveness in an age that demands more anticipatory marketing,” said Lindsay Hong, co-founder and CEO of SmartAssets.
Stagwell’s groundbreaking partnership with Google Cloud, first announced in October 2023, will fuel an accelerated development and sales pipeline for Stagwell Marketing Cloud’s newest startup, as the two tech giants partner to develop generative AI solutions for marketing services.
Brands and agencies interested in getting a preview of the platform can schedule demos with SMC on the ground at CES 2024. To request information, email ces2024@stagwellglobal.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
Related
Articles
In the News, Press Releases, Talent & Awards
Mar 12, 2025
GALE Wins Ad Age Business Transformation Agency of the Year and Adweek U.S. Media Agency of the Year
In the News, Press Releases, Talent & Awards
Mar 10, 2025
Four Stagwell (STGW) Agencies – 72andSunny, Anomaly, Code and Theory and GALE – Awarded 2025 Ad Age Agency A-List Recognition for Business and Creative Transformation
In the News, Press Releases
Mar 07, 2025
Left Field Labs Celebrates 17 Years of Building What’s Next Amid Expanding Global Client Roster
Newsletter
Sign Up
Experts from Stagwell, SKDK, Targeted Victory, and The Harris Poll will be on the ground hosting events and sharing insights
NEW YORK and WASHINGTON, Jan. 2, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced its Risk and Reputation Unit will be on the ground at CES 2024. The group of leaders from corporate communications, politics and consumer research will share their insights and perspectives on how brands can best navigate the tumultuous year ahead in advance of the November 2024 U.S. Presidential election. Click here to connect with the unit and learn more about Stagwell’s overall presence at CES 2024.
Stagwell’s Risk and Reputation Unit is a bipartisan team of political, financial and public opinion specialists who counsel corporations on navigating political, policy, and social issues while protecting reputation and shareholder value. Leaders from the unit who will be on the ground include:
- Stagwell Chairman and CEO Mark Penn
- Stagwell Vice Chair and 2025 Chair of the Public Relations Society of America, Ray Day
- Co-CEO of The Harris Poll John Gerzema
- VP of Targeted Victory Matt Gorman
- Managing Director and President of SKDK Political Pia Carusone
To request a meeting with the Risk and Reputation Unit, reach out to ces2024@stagwellglobal.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Related
Articles
In the News, Press Releases, Talent & Awards
Mar 12, 2025
GALE Wins Ad Age Business Transformation Agency of the Year and Adweek U.S. Media Agency of the Year
In the News, Press Releases, Talent & Awards
Mar 10, 2025
Four Stagwell (STGW) Agencies – 72andSunny, Anomaly, Code and Theory and GALE – Awarded 2025 Ad Age Agency A-List Recognition for Business and Creative Transformation
In the News, Press Releases
Mar 07, 2025
Left Field Labs Celebrates 17 Years of Building What’s Next Amid Expanding Global Client Roster
Newsletter
Sign Up
Connect with Stagwell at CES 2024
Stagwell will return to Las Vegas for CES 2024, where we will host a series of conversations at the intersection of business, marketing and impactful technology. Join us for interactive briefings, hands on experiences, and shared discourse to level up your experience at the world’s biggest technology show.
CONTACT
SIGN UP FOR OUR INSIGHTS BLASTS
Boot up! The U.S.’ biggest technology show, CES, is just around the corner and Stagwell is headed to Vegas with our eyes peeled for the technology that will drive marketing and business transformation in 2024. CES is inspirational, no doubt. But for modern business leaders, finding focus on the convention floor can be tricky.
To help the C-Suite parse the fads from the frontiers at CES, Stagwell is launching the first edition of a new insights series, C [×] O. Across some of the biggest creative, technology, and marketing events this year, we’ll bring our brand of smart, quick insights to focus the C [×] O in your organization on the most valuable transformations to track. At CES, we’ll be looking out for trends for the CEOs, CMOs, CTOs, and C(Communications) Officers.
Still getting your plans together for Vegas? Meet our experts here and read on for their predictions of what to expect on the ground.
CEOs: Remember the VCR
David Sable, Vice Chair, Stagwell
CES can be the equivalent of watching a focus group with a loud and polarizing participant who creates a dynamic around one POV that suits their purpose. I refer you, with caution, to the years where we heard that drones would take over the world; AR/VR would change everything we did; Climate issues would be core to all that we buy: TV screens were dead and gone: and of course, AI will rule the world.
In 1970, at CES, Phillips introduced the consumer VCR, bringing a $50,000 TV studio product to our homes…which evolved to the Streaming we have today. Keep your eyes open and your minds free. Think about that VCR, ignore the group think, and see if you can spot what actually might be next. Contrarian thinking may unlock an unpopular or unexpected path to transforming your business. More to come from the floor.
CMOs: Look Out for The Age of Smarter Creativity
Maggie Malek, President, North America, Crispin Porter + Bogusky
CES 2024 will be another chapter in the narrative of finding the balance between technology and people. AI will, of course, be the champion as it’s top of mind for virtually everyone, but 2024 will be about how companies utilize the tech to enable even smarter marketing. CMOs will continue to have to find the right magic middle of leveraging AI for efficiencies while re-investing those savings into areas to drive their business. AI will allow dollars to be spent towards smarter creative; more access to creators as advertisers; reduced media waste with AI-enabled adtech; revitalizing purpose-driven investments from equity to sustainability; and stronger digital experiences to drive personalization in a cookieless world. Life post-pandemic has always been about efficiency, but we’re optimistic 2024 enables brand building to re-emerge even smarter than before.
CTOs: The Quantum Era Puts the CTO-CMO Partnership in Focus
Justin Lewis, Chair, Constellation
Technology transformation surged in 2023 with the adoption of consumer-friendly GenAI. This shift mirrored the early days of social media, swiftly evolving from initial skepticism to a rallying cry for global businesses and tech leaders. CES 2024 promises to chart AI’s continued trajectory as we are treated to tangible results from a year of experimentation across various sectors.
CES will be a pivotal moment for tech leaders, emphasizing the imperative collaboration between Chief Technology Officers (CTOs) and Chief Marketing Officers (CMOs). Expect organizations to rekindle focus on this partnership, which is essential for transforming innovation into category-defining opportunities. On the ground, I’ll be tracking how immersive tech like AR and VR gains traction, infiltrating education, fitness, and business applications; how industries expand blockchain’s applications, especially in healthcare; and how quantum computing, a game-changing tech, takes the spotlight for its problem-solving prowess and security enhancements, demanding collaboration between tech experts and the government to navigate associated risks.
CCOs: With Mis/Mal/Dis-Information Afoot, 2024 is the Year of Responsible Tech
Ray Day, Vice Chair, Stagwell
For Chief Communications Officers at this year’s CES, “responsible tech” needs to be a major theme. While AI was THE headline of 2023, adopting it – as well as other game-changing technologies – responsibly and ethically will be job one for those of us trusted with stewarding an organization’s reputation. Comms leaders need to be focused on technology and its role in misinformation – especially leading up to the U.S. General Election; polarization and how to use technology to bring people back together; and better anticipating the ever-increasing reputation risks technology will pose in the year ahead.
Related
Articles
In the News, Marketing Frontiers, Press Releases, Stagwell Marketing Cloud
Apr 02, 2025
The European Commission Expands its Partnership with UNICEPTA by PRophet to Include Media Analysis
Artificial Intelligence, In the News, Marketing Frontiers, Press Releases
Apr 02, 2025
Stagwell (STGW) Appoints John Kahan as Inaugural Chief AI Officer
In the News, Investments & Financials, Press Releases
Apr 02, 2025
Stagwell (STGW) Will Host 2025 Virtual Investor Day and Announce $5 Billion Revenue Target by End of FY29
Newsletter
Sign Up
NEW YORK, Dec. 19, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced two upcoming investor events in January 2024:
- CES Breakfast Meeting: Craig-Hallum’s Research Analyst, Jason Kreyer, will host Stagwell for an investor breakfast at CES from 8:30-10:00am on Wednesday, January 10th. The breakfast will feature executives from several Stagwell business units, touching on topics including digital transformation, key trends in media buying, the Stagwell Marketing Cloud, and more. Email ir@stagwellglobal.com to request an invitation. Space is limited.
- Needham Growth Conference: Stagwell Chairman and CEO Mark Penn will be hosting 1×1 meetings and participating in a fireside chat on Jan. 17, 2024, from 2:15-2:55 PM ET. To register, click here.
Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact
Ben Allanson
ir@stagwellglobal.com
Related
Articles
In the News, Press Releases, Talent & Awards
Mar 12, 2025
GALE Wins Ad Age Business Transformation Agency of the Year and Adweek U.S. Media Agency of the Year
In the News, Press Releases, Talent & Awards
Mar 10, 2025
Four Stagwell (STGW) Agencies – 72andSunny, Anomaly, Code and Theory and GALE – Awarded 2025 Ad Age Agency A-List Recognition for Business and Creative Transformation
In the News, Press Releases
Mar 07, 2025
Left Field Labs Celebrates 17 Years of Building What’s Next Amid Expanding Global Client Roster
Newsletter
Sign Up
Stagwell to Host Content Studio Interviews, Exhibition Floor Tours and Inspiration Sessions
NEW YORK and LAS VEGAS, Nov. 14, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, returns to CES 2024 hosted by the Consumer Technology Association (CTA)®, taking place Jan. 9-12, 2023, in Las Vegas. Stagwell experts and client partners will discuss transforming marketing through impactful technology across a variety of activations at the annual expo, with a special focus on the impact of artificial intelligence and immersive experiences on creativity and business.
“As we move out of the ‘year of efficiency’ that characterized 2023, we expect 2024 to be the ‘year of competition’ as Big Tech companies roll out unprecedented innovation accelerated by artificial intelligence,” said Stagwell Chairman and CEO Mark Penn. “At Stagwell we’re building the runway for AI-based marketing transformation via product innovation, strategic tech partnerships, and creative storytelling that will drive an especially wondrous cycle for consumers.”
- Content Studio: Stagwell is again producing exclusive interviews with senior brand executives, focused on the technologies they expect to spark the greatest transformation in advertising and marketing this year. The 15-minute 1:1 sessions will take place in Stagwell’s onsite content studio in booth GL-03 (across from Starbucks) in the Grand Lobby of the Las Vegas Convention Center (LVCC).
- Floor Tours: Brand executives are invited to attend 90-minute tours spanning the North and Central Halls of the LVCC, hosted by technology experts from across Stagwell. Attendees will hear expert evaluations of the products and services unveiled at CES that will have the biggest impact on brands and marketing opportunities in the year to come.
- Inspiration Sessions: Brands interested in learning more about how Stagwell can help marketers address their biggest business challenges can participate in personalized briefings, being held in the Joshua Meeting Rooms at the ARIA.
If you’re a senior brand executive interested in participating in a Content Studio interview or attending a floor tour, please email ces2024@stagwellglobal.com for further information as space is limited.
If you’re a journalist interested in connecting with Mark Penn, Stagwell corporate leaders, or executives from Stagwell agencies in attendance, please email pr@stagwellglobal.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
Related
Articles
In the News, Press Releases, Talent & Awards
Mar 12, 2025
GALE Wins Ad Age Business Transformation Agency of the Year and Adweek U.S. Media Agency of the Year
In the News, Press Releases, Talent & Awards
Mar 10, 2025
Four Stagwell (STGW) Agencies – 72andSunny, Anomaly, Code and Theory and GALE – Awarded 2025 Ad Age Agency A-List Recognition for Business and Creative Transformation
In the News, Press Releases
Mar 07, 2025
Left Field Labs Celebrates 17 Years of Building What’s Next Amid Expanding Global Client Roster
Newsletter
Sign Up
CONTACT
hello@stagwellglobal.com
SIGN UP FOR OUR INSIGHTS BLASTS
We left Advertising Week New York *knowing* that AI will bring an unprecedented year of disruption to consumer experiences and brand growth. But that’s not the only trend on our minds; we spoke with marketers in NYC about everything from the unprecedented upcoming election cycle to what they’re looking for in new agency models. Read on for our recap of the three quick things to know after AWNY 2023 and follow Stagwell on LinkedIn for more takeaways from our panels this week.
— Beth Sidhu, Chief Brand and Communications Officer
Let’s Get Real About AI
AI will enable marketing organizations to move beyond the era of personalization to anticipation, creating products and experiences for consumers that pre-empt their needs and desires.
So What? To unlock this, brands must get their first-party data houses in order so AI can effectively overlay, and drive promised efficiencies. It’s also on agencies to find new use cases for how AI can revamp brand experiences rooted in their creative toolbox. At the end of the day, we’ll have to work together to drive the message home that AI isn’t here to replace humans; it’s here to enable them to be even more innovative.
Overheard at AWNY: “AI is to creativity what calculators were to math. It’s only going to make us better at our jobs, and in turn, better at serving consumers.” – Dan Gardner, Executive Chairman, Code and Theory
Go Deeper: Click here to learn how AI enabled Code and Theory to help European sports betting brand Tipico disrupt the U.S. market.
Integration Means Culture, Not Just Capes
Everything from media channel disruption, shrinking CMO budgets, complex consumer regulations, and an ever-more-diverse consumer population means the playbook Adland runs needs, well, transformation. We strongly believe the solution is a modern integrated offering: bringing great strategy, creative, and data science leadership together to solve business problems.
So What? Agencies will be leaning into the insight that simplicity is the source of stronger solutions in 2024. Brand leaders will benefit from streamlined partnerships – but as they chase integrated solutions, they should prioritize agencies whose cultures inherently break down the silos between capabilities rather than just going for whoever has the widest capes spread in a pitch deck.
Overhead at AWNY: “This opportunity we have is so rare. While so many legacy names are being jumbled together, we are embracing an iconic industry brand and investing in building it back up for today.” – Brad Simms, Global CEO, Crispin Porter Bogusky on its next integrated chapter.
Go Deeper: The new Crispin Porter Bogusky is a masterclass in integration; learn more about how four specialist, complementary agencies came together under the iconic banner from CPB North America CEO Maggie Malek.
You Can’t Run From Politics in 2024
You’ve never seen an election cycle as expensive as the one unfolding in the U.S. right now – and your brand will have to care in the next 12-18 months (even if you don’t want to). A record $12B of political ad spend will flood domestic markets in the ‘24 cycle, clashing up and down the marketing calendar with tentpoles like the Super Bowl. No matter the sector, brands are facing a more competitive attention market.
So What? You will have to try harder to stand out – and be more diligent about preparing for the reality that your consumers will be using their “political brains” in the shopping aisles and on digital check-out pages, rather than their consumer brains.
Overheard at AWNY: “Be deliberate. Whatever path you choose, don’t get backed into it. Choose a path and live up to it.” – Tyler Goldberg, Director of Political Strategy, Assembly, on the pitfalls brands face flip-flopping on issues they have spoken out on.
Go Deeper: Get a preview of the biggest markets to watch for political media spend in 2024 in Assembly’s Election Outlook Report.
Stay Ahead of Transformation in 2024
Finalizing your brand’s big plans for 2024? Contact Ryan Linder, Chief Growth Officer, Stagwell, to connect with experts from our 70+ global agencies who can provide solutions that turn 2023’s trends into 2024’s opportunities.
Related
Articles
In the News, Marketing Frontiers, Press Releases, Stagwell Marketing Cloud
Apr 02, 2025
The European Commission Expands its Partnership with UNICEPTA by PRophet to Include Media Analysis
Artificial Intelligence, In the News, Marketing Frontiers, Press Releases
Apr 02, 2025
Stagwell (STGW) Appoints John Kahan as Inaugural Chief AI Officer
In the News, Investments & Financials, Press Releases
Apr 02, 2025
Stagwell (STGW) Will Host 2025 Virtual Investor Day and Announce $5 Billion Revenue Target by End of FY29
Newsletter
Sign Up