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Brand fandom is driving the transformation of marketing. And marketers can’t move fast enough to maximize the potential of community engagement to drive long-term loyalty. Hear how leaders from LEGO, Lenovo, and Infinite Reality are using everything from immersive technologies to branded entertainment to engage with their brand fans. Catch their insights below and visit YouTube to see all of our Content Studio interviews with C-Suite leaders.
– Alexis Williams, Chief Brand Officer, NA
LEGO: Branded Entertainment and Brand Fandom Go Hand in Hand
LEGO Creative Director James Gregson shared his team’s playbook for using brand entertainment content like “The LEGO Movie” to drive long-term brand fandom with Rescout’s Ivan Kayser. Watch the clip.
Lenovo and Infinite Reality: What Is the Most Important Driver of Fandom?
National Research Group’s Jay Kaufman interviews Infinite Reality CMO Hope Frank, Lenovo CMO Gerald Youngblood, NRG CMO Grady Miller and Brand Performance Network’s Shannon Pruitt after their SXSW Session “The Anatomy of a Fan.” Watch the clip
Minnesota Twins: Fan Insights Fuel Better Experiences
Technology is giving sports teams and sports marketers insights into fan behavior that they’ve never had before. Chris Iles, Sr. Director, Innovation and Growth at the Minnesota Twins, caught up with Stagwell at SXSW to chat about how teams like Twins are integrating tech innovation to reach a new generation of fans. Watch the Clip.
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Journalists from Amazon Prime, Axios, FOX Sports, Sportico and Others to Conduct Live Interviews at the Beach
NEW YORK and CANNES, France, March 23, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced today its first round of talent and brand partners to be featured at Sport Beach, the network’s flagship venue at the Cannes Lions International Festival of Creativity 2023 (Cannes Lions). Built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom, Sport Beach was created to be a uniquely magnetic experience that stands apart from the crowded scene at Cannes Lions.
“We’re delighted to unveil our first round of partners at Sport Beach who share our enthusiasm for the power of sport and its ability to connect with fans, drive culture and shape worldviews,” said Stagwell Chief Brand and Communications Officer Beth Sidhu. “With their support we know Sport Beach will be a forum for a spirited exchange of ideas, proven methods of success, and ultimately, the inspiration we need to build the next generation of fans.”
Athletes
- Maria Sharapova (tennis) – A former No. 1 world tennis player, Sharapova is one of 10 women to achieve a career Grand Slam, which she achieved five times before retiring in February 2020. Today, she is a polymath entrepreneur, investor, author and mother.
- Allyson Felix (track and field) – Seven-time Olympic Gold Medalist and five-time Olympian, Felix is the most decorated Track & Field Olympian in history and one of the leading advocates for gender-equality and maternity protection. Before retiring in 2022, she co-founded Saysh, a community centered lifestyle brand that revolutionized footwear for women.
- Spencer Dinwiddie (basketball) – An NBA star, Dinwiddie serves as guard for the Brooklyn Nets, which he rejoined in February 2023 after playing on the team from 2016-2021. Along with his business partner Solo Ceesay, Spencer is co-founder of Calaxy, a next-generation social marketplace reimagining the creator-fan relationship. The application gives creators the ultimate toolkit to interact with and reward their fans in one place, creating a fair exchange of value and facilitating unmatched community monetization.
- DK Kizer (football) – Former Quarterback for the National Football League’s Cleveland Browns and the Notre Dame Fightin’ Irish, Kizer is now the Founder & CEO of a Web3 start up called One of None – a platform that helps Creators build and launch physical products backed and authenticated by digital assets.
- Patrice Evra (soccer) – Former Manchester United and France National team Captain, Patrice is now a successful entrepreneur with his ‘I Love This Game’ brand, an activist, motivational speaker and a hugely influential social media personality.
- Kyle Martino (soccer) – Martino has played at all levels of U.S. Soccer from youth, to college, to Major League Soccer and the U.S. Men’s National Team. Today, Kyle is a commentator, entrepreneur and founder of the Over Under Initiative, a nonprofit dedicated to improving the health and wellness of kids by increasing access to sport in urban neighborhoods.
- Diana Flores (flag football) – Star quarterback and captain of Mexico’s National Team. A World Games Gold medalist, Diana also serves as the NFL & IFAF’s Flag Football global ambassador. She was recently the Offensive Coordinator for the AFC at the 2023 NFL Pro Bowl Games and was the featured star in the NFL’s Super Bowl LVII advertisement, “Run With It,” the top 2 rated commercial by 2023 USA Today AdMeter.
Brand Partners
- Axios, a digital media company delivering trustworthy breaking news and invaluable insights to help readers and viewers get smarter, faster across the topics reshaping our lives in politics, tech, business, media, science and the world.
- Diageo, the global leader in beverage alcohol, will be the exclusive spirits partner of Sport Beach. It houses an outstanding collection of some of the biggest brands across spirits and beer including best-selling Scotch whisky brand, Johnnie Walker, the world’s most celebrated gin, Tanqueray, and the world’s best-selling premium distilled vodka, Smirnoff.
- Penske Media Corporation, a leading global media and information services company, has been a pioneer in digital media and a platform innovator since 2004, reaching viewers on all screens across its ever-growing constellation of iconic brands Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Sportico, and more. PMC also owns several vital cultural events such as SXSW, Latin Music Week and others.
- United Airlines, one of the world’s largest airlines, will serve as the official airline of Sport Beach. Operating the most comprehensive global route network among North American carriers and with their new platform “Good Leads the Way,” United is committed to doing good in the air and on the ground through its investments and partnerships.
Journalists
- Erin Andrews – FOX Sports reporter, founder of top selling women’s sports-licensed apparel brand, WEAR by Erin Andrews, and co-host of the hit podcast “Calm Down,” Erin Andrews contributes exclusive interviews and sideline reports from FOX NFL’s top game each week as part of the network’s lead crew.
- Sara Fischer – Axios senior media reporter, CNN media analyst, author of the must-read Axios Media Trends weekly newsletter, covering the most consequential news, companies and leaders in the media industry.
- Ben Lyons – On-air host and producer of sports and entertainment content across all media. He is the Co-Executive Producer of Prime Video Sports Talk for Amazon, Co-Host of the network’s daily morning show, ‘Bonjour Sports Talk,’ and the Chief Storyteller for Revel Moments.
- Eben Novy-Williams – Award-winning Sports Business Reporter for Sportico where he covers the biggest deals across the sports industry from NFL to pickleball to how NIL is changing the game.
- Scott Soshnick – Editor-in-chief of Sportico, the premier digital content platform providing sports industry news, data, insights, strategies, leadership and live media for professionals in the sports industry.
Stagwell invites brands, athletes, sports leagues/teams, media platforms, journalists, and other interested parties who would like to partner on the ground to reach out to cannescomms@stagwellglobal.com for more information.
Sport Beach will be produced by TEAM Enterprises in partnership with Cheerful Twentyfirst. Stagwell’s 72andSunny, Anomaly, Allison+Partners, Assembly, Code and Theory, Doner, Forsman & Bodenfors, GALE, Instrument, National Research Group and Stagwell Marketing Cloud will drive the conversation.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Penske Media Corporation
Penske Media Corporation is a leading global media and information services company whose award-winning content attracts a passionate audience. Since 2004, PMC has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Dirt, Artforum, Gold Derby, Spy.com and Luminate, the premier data and analytics company. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, Life is Beautiful, Latin Music Week and ATX Television Festival. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good www.pmc.com.
About Axios
Axios is a digital media company delivering trustworthy breaking news and invaluable insights to help readers and viewers get smarter, faster across the topics reshaping our lives in politics, tech, business, media, science and the world. Axios was created around a simple proposition: deliver the cleanest, smartest, most efficient, and trust-worthy experience for readers and advertisers alike. www.axios.com
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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Roving Video Content Studio Will Capture On-the-Ground Perspectives to be Shared via Stagwell’s Digital Channels
NEW YORK and AUSTIN, Texas, March 1, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is gearing up for its biggest South by Southwest Festival (SXSW) presence to date with programming ranging from official panels to side-stage conversations to special events. Stagwell network leaders from Assembly, Brand Performance Network, Code and Theory, GALE, KWT Global, MMI Agency, National Research Group (NRG), Stagwell Marketing Cloud, and YML will explore artificial intelligence, advertising, marketing, emerging tech, fandom, public relations and communications, sports innovation, sustainability, and other buzzing topics.
“SXSW sets the tone for the creative and cultural trends that define the year ahead,” said Stagwell Chairman and CEO Mark Penn. “From the unifying power of sports and brand fandom to the next frontiers of AR and AI, Stagwell is headed to Austin to help drive – and learn from – the conversations that are top-of-mind right now for marketers, technologists, entrepreneurs and business leaders alike.”
Press or brand leaders interested in attending any of the below and/or connecting with Stagwell on the ground should contact sxsw2023@stagwellglobal.com.
Where Stagwell is Showing Up
Saturday, March 11
- 11:30AM: The Power of Fandom in the Metaverse: This session will explore how fandom is the forum for new immersive ways, spaces, and types of connection, and how the metaverse is changing the way audiences connect and interact with sports, entertainment, music, and gaming; featuring Infinite Reality CMO Hope Frank, NRG CMO Grady Miller, Lenovo CMO, North America Gerald Youngblood, and Brand Performance Network, Global Chief Content & Partnership Innovation Officer Shannon Pruitt.
- 11:50AM: Women in Marketing Leadership Forum: YML’s SVP of Growth Stephanie Wiseman will join Danone’s Head of Marketing Linda Bethea, Hyatt VP, Global Marketing Laurie Blair, MetLife SVP, Global Brand & Marketing Michelle Froah, and Visa Head of Corporate Marketing Alison Herzog in conversation at the Brand Innovators Leadership Summit.
- 4PM: Stagwell, in partnership with Sportico, will host cocktails to commemorate the kickoff of SXSW at the Four Seasons Hotel.
Sunday, March 12
- 11:15AM: Women in Marketing Leadership Forum: While an increasing number of female leadership appointments make headlines, progress still feels slow. Wells Enterprises Chief Commercial Officer Santhi Ramesh, Nature’s Sunshine VP, Marketing Stephanie O’Farrell, former P&G Beauty, Grooming & Health Chief Communications Officer Kelly Vanasse, and MMI Agency CEO Maggie Malek join Brand Innovators Leadership Summit to share lessons learned.
- 11:30AM-12:30PM: Anatomy of a Fan: Harnessing Loyalty, Insights, and Emerging Technology: Join ARound Founder and CEO Josh Beatty, NRG EVP, Strategy & Innovation Fotoulla Damaskos, Minnesota Twins Sr. Director, Innovation and Growth Chris Iles, and Sportico Sports Business Reporter Eben Novy-Williams in conversation on the power of sports, and creating and nurturing brand fandom.
- 2:20PM: Sustainability & Purpose-Driven Marketing: This Brand Innovators Leadership Summit session will feature YML CCO Stephen Clements in conversation with PepsiCo Senior Director, Creative & Digital Christian Hoyle, YETI Director, Creative Ginny Golden, Kickstarter VP, Brand Marketing Elyse Mallouk, and OkCupid Global Head of Communications Michael Kaye, moderated by Everfi VP, Enterprise Marketing Paula Cobb.
Monday, March 13
- 11AM-5PM: Driving the Transformation of Marketing: Stagwell at Circuit of the Americas: Brand leaders and Stagwell agencies will come together for a day at the Formula 1 racetrack, where they will learn how to drive like a pro from the Skip Barber Racing School. The day will include lunch, tactical driving, speed drills, time behind the wheel of an F4 car, and cocktails to wrap the day.
- 5:30-7:30PM: Axios and PRophet: The New Communications Engineer: Aaron Kwittken, founder and CEO of PRophet, the AI-driven predictive pitch platform for PR professionals, will join the Axios editorial team in conversation spotlighting how AI can revolutionize the way communicators work, create content and exchange ideas.
Tuesday, March 14
- 4-4:30PM: How Trust Impacts Fandom in Immersive Experiences: The immersive fan experience isn’t just a hype-cycle XR, VR, or the metaverse. It’s how sports, media, and entertainment companies are connecting with their audiences in ways we never imagined. The session will feature Infinite Reality President of Metaverse Operations Helix Wolfson, OpenWeb CMO Tiffany Xingyu Wang, COTY SVP, U.S. Marketing Kevin Shapiro, and Brand Performance Network, Global Chief Content & Partnership Innovation Officer Shannon Pruitt.
Wednesday, March 15
- Tune into the SXSW official podcast channel throughout the day for Stagwell and Infinite Reality’s 4-part series on trends in the metaverse. Guests will include executives from Napster, Afropunk, Obsesh, Animal Concerts and Let’s Get FR.EE, among others.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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Originally Released On
CONTACT:
Alex Birmingham
KWT Global
abirmingham@kwtgloblal.com
Emily Falcone
Axios
emily.falcone@axios.com
The private event will feature discussions with prominent business leaders examining the role of AI for modern PR pros and communicators
NEW YORK and AUSTIN, Texas, Feb. 22, 2023 /PRNewswire/ — Stagwell Marketing Cloud’s PRophet, the first-ever generative AI PR pitch platform built by and for modern PR professionals that predicts media interest and sentiment, will sponsor an exclusive Axios panel discussion and private reception during the upcoming SXSW 2023 Conference to discuss the future of AI for PR professionals.
The March 13 invitation-only event will feature a panel discussion exploring the ways in which AI will transform how modern communicators work, create content and exchange ideas. Attendees will include prominent leaders across business, technology and media.
Discussions will be centered around the pros and cons of advanced AI tools and techniques across the media landscape, and the outsized role innovation plays in reaching various diverse audiences with trusted news and information. Axios Communicators newsletter author Eleanor Hawkins and Axios senior media reporter Sara Fischer will moderate the panel discussions.
PRophet Founder and CEO Aaron Kwittken will be featured during a sponsored “View From the Top” session. He will conduct a live demonstration of PRophet’s newly launched generative AI product feature designed to improve the productivity and performance of communications professionals via this rapidly evolving technology.
The event will take place alongside SXSW on Monday, March 13, from 5:30–7:30 p.m. CST at The Well, 440 W 2nd St., in Austin, Texas. Individuals interested in attending can request an invite by visiting the Axios website.
About PRophet
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment.
PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS and DaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
About Axios
Axios is a digital media company delivering trustworthy breaking news and invaluable insights to help readers and viewers get smarter, faster across the topics reshaping our lives in politics, tech, business, media, science and the world. Axios was created around a simple proposition: deliver the cleanest, smartest, most efficient, and trust-worthy experience for readers and advertisers alike.
Media Contact
Alex Birmingham
KWT Global
abirmingham@kwtgloblal.com
Emily Falcone
Axios
emily.falcone@axios.com
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Insights Rooted in New Whitepaper from NRG, “Building Brand Fandom at the Super Bowl”
NEW YORK and PHOENIX, Feb. 8, 2023 /PRNewswire/ — Research from Stagwell‘s (NASDAQ: STGW) National Research Group (NRG), a global insights leader at the intersection of technology, content, and culture, proves the value for brand activation at major sporting events like the Super Bowl in its newest whitepaper, “Building Brand Fandom at the Super Bowl.” In the report, NRG outlines “the anatomy of a fan” by analyzing Super Bowl fans and non-Super Bowl fans’ responses to questions around their excitement for the game, the advertisements, viewing habits, social media consumption, perceptions of the brands involved, and more.
“We encourage brands to think about the massive potential of cultural moments like these as driving forces for business.
The whitepaper is the second iteration of NRG’s “Brand Fandom” platform in the lead up to Stagwell’s Sport Beach activation at Cannes 2023, tapping into the cultural zeitgeist of sport to unpack the journey to fandom across key categories and audiences, and the value for brands in making fans out of their communities.
“There’s no question the Super Bowl is a pinnacle of culture-moving sports events, drawing everyone from committed NFL fans to passive viewers looking to be entertained,” said NRG EVP, Brand Strategy and Innovation, Fotoulla Damaskos. “In this installment of our research, we proved our hypothesis that the same attributes that draw people to sports – community, creativity, exclusivity – are the same ones that drive brand fandom. We encourage brands to think about the massive potential of cultural moments like these as driving forces for their business.”
“There are few events that command such an energized fan base as the Super Bowl, and combined with the buzz before, during, and after a big sporting event, it’s a no-brainer for brands to become part of the conversation if they want to harness that kind of deeply rooted passion for their own brand,” said Stagwell EVP, Chief Marketing Officer Ryan Linder.

Research found that when compared to non-fans, Super Bowl fans are more than just a large captive audience. They are coveted, as they are more likely to be:
- Advocates: 86% enjoy talking about the products and brands they love with other people (vs. 69% of non-SB fans) and are 1.5x more likely to share on social media about brands and products they love than non-SB fans.
- Enthusiasts: 85% like to be in the know about what’s new and next (vs. 62% of non-SB fans), and 69% like to follow their favorite brands on social media (vs. 51% for non-SB fans).
- Connectors: 76% feel a strong connection with people who like the same products/brands that they like (vs. 58% of non-SB fans) and are 1.5x more likely to say that people often ask for their opinions on brands, products, or services.
Added Highlights
- Of those who plan to watch, 96% say they are a big fan of at least one brand advertising at the Super Bowl – much greater than those who say they are big fans of either the Kansas City Chiefs or the Philadelphia Eagles (32%).
- Fans are just as excited to watch the commercials (89%) as they are the game itself (86%) and the halftime show (85%).
- 87% say the commercials in the Super Bowl set the tone for brand buzz for a long time after the game.
- 41% say they have become a fan of a product because of its Super Bowl commercial.
- 56% say past Super Bowl commercials have deepened a connection they had with a brand.
Brand Innovators Sports Marketing Upfronts
Ahead of the Big Game, the research will take center stage at the “Anatomy of a Fan: Building Brand Passion” panel today, hosted by Brand Innovators and taking place at 10:50 a.m. MST at Hotel Valley Ho. Brand leaders and marketing experts, including Stagwell’s Linder and NRG’s Damaskos, Diageo Senior Vice President of Whiskeys Portfolio in North America Sophie Kelly, and United Airlines Managing Director, Global Sponsorships and Inclusive Partnerships Jennifer Entenman, will answer questions such as:
- How are you harnessing fan power to keep consumers engaged with your brand?
- How much do experiences like the Super Bowl help brands connect to new audiences?
- How can brands continue to leverage and build upon buzz even after the Super Bowl?
To attend the panel and other programming, please register with Brand Innovators here. NRG introduced the research platform at Advertising Week 2022 with “The Power of Brand Fandom.”
Methodology
Data used in this report comes from a study of 1,003 US consumers, ages 18 to 65, conducted from Jan. 27-30, 2023, representative of the national population in terms of age, gender and ethnicity.
About National Research Group
National Research Group is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world’s leading marketers turn to us for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, culture and technology, NRG offers insights for bold storytellers everywhere. To learn more, please visit www.nationalresearchgroup.com, and follow us on LinkedIn and Instagram.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
SOURCE Stagwell Inc.
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Technology is reshaping sports and sports marketing just as much as the players — from loyalty NFT plays to stadium-sized augmented reality experiences. We met with brand leaders on the ground at CES 2023 from the Los Angeles Rams, Minnesota Twins, and Samsung among others to talk about the emerging tech driving innovation and sponsorship opportunities across their properties. Catch their insights below and visit YouTube to see all of our CES 2023 Content Studio interviews with top brand and business leaders on the innovation agenda for the year ahead.
– Alexis Williams, Chief Brand Officer, NA and Fotoulla Damaskos, EVP, Strategy and Innovation, National Research Group
LA Rams on Stadium-Sized Augmented Reality Experimentation
Los Angeles Rams Chief Commercial Officer Jennifer Prince
The Rams made history this Christmas with the world’s largest augmented reality snowball fight, presented in SoFi Stadium during the Rams-Raiders game. For the Rams, it’s all about innovation on an off the field – and how brand and technology partners can reinforce their exploration of new consumer experiences. Hear from Rams Chief Commercial Officer Jennifer Prince about how the team fuels its larger-than-life fan experiences.
Minnesota Twins on Moving Baseball into the 21st Century
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A baseball team with an innovation accelerator? Yep. The Minnesota Twins want to bring always-on experimentation to the stadium, to help bring baseball into the 21st century. Hear from Chris Iles on the Twins’ mission to be the most innovative team in sport – and their experiments in AR, embodied audio, and spatial computing.
Samsung SVP and GM Harry Patz
The Infinity Screen in SoFi Stadium is a behemoth 70,000 sq. foot digital display powered by Samsung – and just one of an array of dazzling digital out-of-home experiences Samsung helps support across sporting properties. Hear from Samsung’s Harry Patz about how advancements in screens are re-shaping in-stadium entertainment.
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As over 100,000 people descended on Las Vegas for CES this year, Stagwell is bringing you access to some of the senior-most business leaders across marketing, electronics, food and drink, luxury, media, sports, tourism and more through our Content Studio on the convention floor. Watch some of our favorite segments from Reddit, Qualcomm, Warner Music Group, Zappos, and Axios to learn about the technology that will impact the next chapter of marketing – and what wowed top brand leaders on the convention floor.
Reddit VP, Business Development on The Power of Community
Reddit’s Timo Pelz joined Stagwell Chief Brand and Communications Officer Beth Sidhu to talk about insights from Reddit’s massive Future Tellers study pulling insights from Reddit’ 100K+ active communities, which unveiled on the convention floor at CES.
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“We have the technology!” Now: what will your brand do with it? With CES 2023 in the rearview mirror, we’re looking to see how technology can provide outsized business results for CMOs while helping their brands transform society for good. The devices on the CES floor this year proved we’ll only see more convergence between marketing and tech transformation in the years to come.
Here’s what CES suggests about the year ahead for brand leaders:
‘COME TOGETHER’ ISN’T JUST A BEATLES SONG – IT’S THE MISSION FOR BRAND ECOSYSTEM IN 2023
More technology exists than ever before to ensure every digital touchpoint your consumer encounters conveys a consistent and authentic brand experience. Now it’s on CMOs and CTOs to collaborate closer than ever before, unleashing true connected brand experiences at scale. Wearable technology and ever-more-immersive entertainment experiences are opportunities to get this right – but challenges for brands who haven’t yet asked themselves: have you set a plan for unifying online and offline brand, marketing, product, and customer experiences?
2023 IS THE YEAR FOR AI, BUT DON’T OVERDO IT
AI is the tech darling of 2023, and for good reason. We’ve quickly seen it evolve from basic communication and assistance on tasks to understanding your routine, predicting your behavior, and getting you a C+ on your English paper. OpenAI and other lay-consumer-friendly tools will power an AI-knowledge revolution in 2023. But while AI is great for providing creative activation energy and can get you 85% of the way there, the last 15% requires the near-impossible-to-duplicate human element.
Brands and agencies will need to responsibly blend talent + technology together in 2023 to make AI an effective addition to the marketing tech stack.
‘COMMUNITY’ IS WHAT CONTENT WAS FOR BRANDS A DECADE AGO
From Stagwell’s own experiments in shared augmented reality, to new social platforms that let friends share content and buy and sell NFT art, brand experiences are starting to hinge on the ability to connect consumers to one another. Community is the new driver of commerce; look out for more brands using technology as a platform to create engaging, 3D and 360 marketing experience for more than one consumer.
Live from the Stagwell Content Studio @ CES 2023
Stagwell’s Content Studio returned at CES, delivering behind-the-scenes interviews with C-Suite execs at the world’s most ambitious brands on the trends and transformations they’re tracking at CES.
In this episode, Wells Enterprises Chief Commercial Officer Santhi Ramesh talks data anonymity, immersive experiences, and using robotics to drive automation with Stagwell President, Global Solutions, Julia Hammond.
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NEW YORK, Jan. 6, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) announced today that Chairman and CEO Mark Penn will present at the upcoming 25th Annual Needham Growth Conference on Wednesday, Jan. 11, 2022, from 2:15 to 2:55 PM ET. Penn will also be available for 1:1 investor meetings. To schedule a meeting, please reach out to ir@stagwellglobal.com.
Visit this page to view upcoming investor events and programming from Stagwell, and this page for the latest news and announcements from Stagwell.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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Specialty Media Business Unit from the Stagwell Marketing Cloud is Incubating New Connected Marketing Mediums and Inventory for Brands
NEW YORK and LAS VEGAS – Jan. 4, 2023 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced a Specialty Media business unit to create net new brand and performance inventory. The unit—part of the Stagwell Marketing Could—will build media formats that offer brands novel ways to reach, engage, and monetize key consumer segments across sports, travel, retail, news and dining.
“Stagwell is bringing new experiences to consumers whether they are at the stadium, in a restaurant or getting on an airplane. Along with these experiences come a wealth of creative marketing opportunities,” said Mark Penn, chairman and CEO, Stagwell. “Stagwell is at the forefront of these transformative technical innovations and new forms of richly targeted marketing.”
Shared Augmented Reality (AR) Platform for Stadiums: ARound, a first-of-its-kind fan engagement platform, is a new stadium-level augmented reality platform, already in use by the Minnesota Twins MLB team at Target Field and the Los Angeles Rams at SoFi Stadium. ARound uses 3D spatial computing to map large-scale venues and localize content to individual users, enabling attendees to see the same real-time 3D effects and participate in the same shared experiences. This is a new, connected marketing medium, enabling brands to reach fans at scale with stadium-wide AR games, contests, effects, and a remote experience amplifying the energy and excitement of gamedays.
QR Code-Powered Advertising Platform for Restaurants and Bars: Stagwell Marketing Cloud is developing an advanced digital out-of-home platform that directly integrates into digital menu and point-of-sale systems to serve contextual ads native to the customer’s experience. The platform provides brands with rich customer profiles and a new channel to place relevant, dynamic messages that complement the user’s current experience; for example, a promotional offer for a specialty cocktail designed to warm consumers during winter, a recommended wine to pair with the dinner meal, or an aperitif to complement dessert, generating rich first-party data in the process.
Media Marketplace for Travel: Stagwell’s Ink, the world’s leading travel media company, has launched “The Travel Marketplace,” a one-stop shop for brands to get unparalleled access to 5 million passengers a day. The new platform offers access to an unmatched portfolio of channels including airport TV screens, WiFi sponsorship, multi-channel digital and physical platforms, inflight entertainment, branded travel documents, targeted social media, and more. With exposure to international and domestic brands including United Airlines, Virgin Atlantic, JetBlue and others, 2,500+ screens across 90 North American airports via Stagwell’s ReachTV, and exclusive first-party passenger data to drive smart targeting, brands can now easily engage across diversified performance mediums that reach travelers at every stage of their journey.
Today’s commitment is part of a larger focus at Stagwell on transforming media solutions through impactful technology to be announced throughout CES. Further announcements will come from business agency GALE and global omnichannel media shop Assembly.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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