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Headed to CES 2023? Before you board for Vegas, get smart with our top predictions for the technology and trends that will dominate the show and impact marketing transformation for the upcoming year. Stagwell will be on the ground sharing our vision for transforming marketing through impactful technology. Reach out if you’d like to connect.
ADS HERE, DATA EVERYWHERE
Expect every piece of consumer technology that debuts this year to (eventually) double as a marketing or media platform. Devices will continue to get smarter – and better at data collection. And new AR/VR layers will only multiply the potential ways for brands to show up in consumers’ lives.
Watch This Space: Plug into Thursday’s C-Space Keynote with Delta, Netflix, Instacart, Epic Games, and more: “Building Connection & Community in a Non-Stop World.”
Get Smart on Impact: Every Company is Now a Digital Marketing Company – Whether it Wants to Be Or Not
GENERATIVE A.I. IS THE DARLING OF THE SHOW
Expect every piece of consumer technology that debuts this year to (eventually) double as a marketing or media platform. Devices will continue to get smarter – and better at data collection. And new AR/VR layers will only multiply the potential ways for brands to show up in consumers’ lives.
Watch This Space: Plug into Thursday’s C-Space Keynote with Delta, Netflix, Instacart, Epic Games, and more: “Building Connection & Community in a Non-Stop World.”
Get Smart on Impact: Every Company is Now a Digital Marketing Company – Whether it Wants to Be Or Not
EXITING OUR “TECH AS ENTERTAINMENT” ERA
Expect every piece of consumer technology that debuts this year to (eventually) double as a marketing or media platform. Devices will continue to get smarter – and better at data collection. And new AR/VR layers will only multiply the potential ways for brands to show up in consumers’ lives.
Watch This Space: Plug into Thursday’s C-Space Keynote with Delta, Netflix, Instacart, Epic Games, and more: “Building Connection & Community in a Non-Stop World.”
Get Smart on Impact: Every Company is Now a Digital Marketing Company – Whether it Wants to Be Or Not
🤖 Category Transformations
We’re watching these sessions for vertical-transforming announcements at CES. Check back with us in a week for our POVs on their news:
- Automotive: Connected Mobility and the New Automotive Customer Experience
- Travel & Hospitality: Top Trends in Travel
- Media & Entertainment: Advertising’s New Normal: Unifying Streaming, Retail, and Identity in 2023
- Retail: AR and VR Go Shopping
- Healthcare: Data in the Age of Public Health Emergencies
Coming Soon: CES Content Studio
As thousands descend on Las Vegas for CES, Stagwell’s Content Studio returns to deliver behind-the-scenes interviews with business leaders across electronics, food and drink, luxury goods, media, sports, tourism and more. Hear from them on the trends and transformations they’re tracking at CES. Follow our LinkedIn and YouTube to keep up with the series as it publishes during CES.
Reach out at ces2023@stagwellglobal.com if you are an executive that would like an interview.
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Content Will Be Freely Accessible Via Online Channels
NEW YORK and LAS VEGAS – Dec. 21, 2022 – Stagwell (NASDAQ: STGW), is bringing its Content Studio to CES 2023, building on its successful debut at the Cannes Lions Festival of Creativity in June 2022. The Content Studio will be housed at the Stagwell booth in the Grand Lobby of the Las Vegas Convention Center (LVCC), 60488.
As thousands descend on Las Vegas for CES, Stagwell is democratizing access to some of the senior-most business leaders across marketing, electronics, food and drink, luxury goods, media, sports, tourism and more. Through the course of these candid conversations, executives will share perspectives on topics including:
- What are you doing to transform your business in the year ahead?
- What does impact mean to you?
- What technology do you think will spark the greatest transformation of your business in the next five years?
Over 15 leaders will join executives from across the Stagwell network in special conversation. Brands include:
- AB InBev
- Christie’s
- Fandom
- Group Black
- Las Vegas Convention and Visitors Authority
- Los Angeles Rams
- Lyft
- Magic Leap
- Minnesota Twins
- Qualcomm
- Sirius XM Media
- Warner Bros. Discovery Inc.
- Wells Enterprises (Blue Bunny, Bomb Pop, Halo Top)
- Zappos
For Access to Content
In line with its mission to democratize content at exclusive events, Stagwell will make the interviews available to anyone, anywhere, via online channels including YouTube, LinkedIn, and the website. To join the conversation, use #StagwellatCES across all platforms.
“I worked with Bill Gates on his CES keynote 20 years ago when he told the world that all entertainment would be delivered digitally, and here we are: there’s nothing you can successfully accomplish in business today without understanding technology’s role in how consumers view and interact with the world around them,” said Stagwell Chairman and CEO Mark Penn. “Virtually every consumer action and interaction is now online, and we’re excited to host these leaders who are leveraging data and technology to know these consumers well and meet them where they are.”
To Connect
Brand executives interested in participating in a Content Studio interview, and/or news organizations interested in obtaining this content for redistribution should contact ces2023@stagwellglobal.com to coordinate.
Journalists interested in participating in Content Studio interviews, or connecting with Stagwell Chairman and CEO Mark Penn, and/or leaders from the Stagwell Marketing Cloud or Stagwell network agencies, please contact pr@stagwellglobal.com.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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Stagwell to Host Content Studio, Floor Tours; Chairman and CEO Mark Penn Will Speak on the C Space Stage
NEW YORK and LAS VEGAS, Nov. 16, 2022 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, will attend CES 2023 hosted by the Consumer Technology Association (CTA)®, taking place Jan. 5-8, 2023 in Las Vegas. Stagwell experts and client partners will discuss transforming marketing through impactful technology across a variety of activations at the annual consumer technology expo.
“Stagwell transforms marketing through impactful technology, driving measurable outcomes for our clients’ businesses and for society at large,” said Stagwell Chairman and CEO Mark Penn. “Whether we’re building an app that fuels billions in revenue or designing a first-of-its-kind sustainable NFT platform, we’re excited to return to CES to celebrate the impact of technology.”
- Content Studio: Stagwell is again producing exclusive interviews with senior brand executives, focused on the technologies they expect to spark the greatest transformation in advertising and marketing over the next five years. The 15-minute 1:1 sessions will take place in Stagwell’s onsite content studio in booth 60488, in the Grand Lobby of the Las Vegas Convention Center (LVCC).
- Floor Tours: Brand executives are invited to attend 60-minute tours spanning the North and Central Halls of the LVCC, hosted by technology experts from across Stagwell. Attendees will hear expert evaluations of the products and services unveiled at CES that will have the biggest impact on brands and marketing opportunities in the year to come, particularly regarding creative and media buying.
- Mark Penn @CES: Penn will participate in the CMO Insights C Space Program on Wednesday, Jan. 4 at 2:50 p.m. He will join a panel on the impact of data and personalization, featuring brand leaders and technologists working at the intersection of technology and marketing to define the standards around consumer data.
If you are a brand executive interested in participating in a Content Studio interview or attending a floor tour, please email Ces2023@stagwellglobal.com for further information as space is limited.
If you’re a journalist interested in connecting with Mark Penn, Stagwell corporate leaders, or executives from Stagwell agencies in attendance, please email pr@stagwellglobal.com.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
SOURCE Stagwell Inc.
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NRG Releases Whitepaper, “The Power of Brand Fandom: 5 Things to Know Right Now”
NEW YORK, Oct. 31, 2022 /PRNewswire/ — Research from Stagwell‘s (NASDAQ: STGW) National Research Group (NRG), a global insights leader at the intersection of technology, content, and culture, shows more people are fans of brands, products, and services in the same way they love sports and celebrities. NRG introduced its “Brand Fandom” research focus at Advertising Week, beginning a series that will unpack the journey to fandom across key categories and audiences. The research will explore the pathways for brands to successfully build and activate a fan community and understand the modern-day fan ecosystem.
NRG’s Brand Fandom showed up in a myriad of ways this month:
- Brand Fandom Whitepaper: In a new report, “The Power of Brand Fandom: 5 Things to Know Right Now,” research points to brand influence as being more significant than other commonly associated areas of interest: consumers are bigger fans of brands or products (57%) than of celebrities (54%), movies (52%), sports (48%) or online influencers/personalities (37%). Some other key themes from the paper include:
- Age is just a number: Brand fandom is strong across all ages, dispelling conventional assumptions that Gen Z and millennials have a fleeting sense of brand loyalty.
- Fans don’t exist in a vacuum: 54% “want everyone to know” they are a fan of a given brand or product.
- Brand fans are sold on potential, too. Over three-quarters (77%) say they will at least try different products the brand comes out with.
- MediaPost Op-Ed: In a contributed piece, Stagwell Global Chief Marketing Officer Ryan Linder and NRG EVP, Brand Strategy and Innovation Fotoulla Damaskos co-bylined an article, “Bigger Than Sports and Celebrity: The Power of Brand Fandom,” which explores what brands can expect of the consumers who they turn into fans: not just deep loyalty, but advocacy.
- Advertising Week New York: A panel at AWNY, which included NRG’s Damaskos and EVP, Head of Sports Marketing Jay Kaufman; Stagwell’s Linder; Christie’s SVP, Head of Marketing Neda Whitney; and McDonald’s Director, Communications Measurement & Insights Sarah Myles, introduced brand fandom on “Buzz and Devotion: The Fan Economy That Makes Niche Mainstream in Today’s Culture.”
“This first piece of research shows how brand fandom serves as a tool of self-expression, intricately linking brands to consumer identities. It should signal to brands that interactions with customers have to be dialogues, nurturing people’s experiences and engendering a sense of shared belonging,” said NRG EVP, Brand Strategy & Innovation Fotoulla Damaskos. “Our choices as consumers are on full display right now – we can wield power against the brands that fail us, or passionately champion those we believe in. Where these choices fall can mean the difference between having customers or having fans who bring commitment, advocacy and long-term brand growth.”
“The way I move about the world – how I approach the fast-paced work of brand marketing, to the even faster-paced world of fatherhood – I’ve done through the lens of authenticity and grit, qualities I adopted from my fandom for Harley-Davidson motorcycle culture,” said Stagwell EVP, CMO Ryan Linder. “My identity continues to be reinforced by a kaleidoscope of brands I’m personally invested in, proof that the influence of brands can manifest across so many aspects of our lives.”
Data used in this report comes from a study of 1,018 US consumers, ages 18 to 65, conducted in October 2022–representative of the national population in terms of age, gender and ethnicity.
National Research Group is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world’s leading marketers turn to us for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, culture and technology, NRG offers insights for bold storytellers everywhere. To learn more, please visit www.nationalresearchgroup.com, and follow us on LinkedIn and Instagram.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Stagwell’s fastest-growing network transforms for the convergence of creative, media, and commerce.
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Missed Advertising Week New York this week? We distill the biggest brand takeaways on brand fandom, political advertising, and media channel transformations below. Follow Stagwell on LinkedIn to keep up with the insights.
Rise of Brand Fandom – Move over, sports teams and celebrities.
Fifty-seven percent of consumers consider themselves a fan of a brand or product – higher than sports (48%), movies (52%), celebrities (54%), or online influencers/personalities (37%).
The brands that take a holistic stake in consumers’ lives will drive loyalty, affinity, and advocacy–and not just in the moment. Fandom is not a fad or a flash in the pan; 2 in 5 brand fans have been fans for over 10 years. Focus on helping consumers develop their personalities through your brand by delivering marketing, events and experiences, and content that gives them a platform to express that personality.
“Fandom is critical in the luxury space. Luxury is no longer defined as the most expensive thing –it’s defined by insider knowledge. We’re seeing a dispersion of brands being considered ‘wealth’ and ‘luxury,’ and price point alone won’t keep you in that luxury equity space. It’s important to have fan bases that really think of your brand as luxury.” – Neda Whitney, SVP, Head of Marketing, Americas, Christie’s
Political is the Biggest Media Story of 2022 – Get ready for hotter cyclical media environments as political advertisers diversify digital media channels to engage more voters.
Brands will feel the effect of political messaging as political advertisers spend a record $3 billion in the last three weeks of the election alone.
Many ads will tell Americans they’re poorer than ever because of inflation, for example – how will brands push back and get consumers to continue spending? Brands can no longer afford to be apolitical but risk looking too performative if they don’t back up their positions with actions. Lyft decided to foreground its identity as a transportation company when deciding to act, and as a result, it has provided ride services for voting, vaccines, and reproductive rights.
“We saw in 2016 that so many people chose not to vote because they didn’t have access to transportation. So we asked ourselves: how can we make an impact there? We created a voter access program and saw its immediate impact in 2020. It’s about looking at the issues consumers care about and our services. It’s our job to listen – to talk to elected officials and let them know we can come in as a partner to solve some of the issues our consumers care about.” – Heather Foster, Head of Government Affairs, Lyft
Digital Channels and Political Advocacy – Are political advertisers about to have the digital marketing efficacy reckoning?
This cycle will be the first many realize media buys are not driving impact because of mistargeting. Many voters in battleground districts no longer have traditional television – but there’s a disconnect between ad spending and consumption, with most dollars still going to broadcast. Brands need to get more comfortable shifting the media mix and taking risks with bourgeoning digital channels.
“The idea that there’s the TV generation and then there’s the kids – it’s an antiquated view. The fact is cord cutting is mainstream – now the majority of the population – and the idea that we can say we have a TV strategy and a different digital strategy is fraught with disaster. As we iterate, brands need to think about messaging across the full funnel, and know that TV and streaming work really well together because it allows us to do that. The future will be integrated streaming and linear in a really incremental fashion.” – Ashwin Navin, CEO SambaTV
Resurgence of OOH – OOH is resurging because OOH is modern.
When you start treating it like programmatic or digital it becomes a valuable tool in the funnel. Driving consumer engagement and social amplification through use of the OOH medium. (The Harris Poll found TikTok and other social media platforms are a major source of OOH ad visibility: 82% of TikTok users report frequently noticing OOH ads in content in their feeds, with nearly identical impact reported by Facebook and Instagram users.) And don’t sleep on the innovation underway here: location-based insights, shared AR capabilities, and more are all letting advertisers do more at scale. Embrace the underlying technology capabilities of Out of Home as a resilient pillar of your media plan for 2023.
”Out of home isn’t changing – the strategy is. Media is the new experiential and Out of Home is where people are. The technology that sits behind Out of Home is driving a different strategy lens, a different creative lens, and a different content lens.” – Brad Simms, CEO, GALE Partners.
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New York – Sept. 15, 2022 – Stagwell (NASDAQ: STGW) announced today that Chairman and CEO Mark Penn will present at the upcoming Sidoti Small-Cap Virtual Conference on Thursday, September 22, 2022 at 10:45 AM ET. Penn will be available for 1:1 investor meetings. To schedule a meeting, please reach out to ir@stagwellglobal.com.
Visit this page to view upcoming investor events and programming from Stagwell.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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This episode of Is This Thing On? features our Managing Director Andrew Noel and EVP & CMO of Seminole Hard Rock Jeff Hook discussing the iconic brand’s growth, challenges, and maintaining a consistent global brand story. Throughout the podcast they cover:
- How Hard Rock properties became iconic destinations
- The company’s multilayered business model
- Building Unity – a loyalty platform that ties together 140 million guest experiences
- And much more!
We’ve included the full transcript of the conversation below for easy reading, and please make sure to have a listen on Amazon, Apple Podcasts, Audible, iHeart, Spotify, Stitcher, TuneIn, or wherever else you get your podcasts!
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Originally released on
The Society of Presidential Pollsters Founder Will Discuss “American Government in the 21st Century” Annual Poll Results
WASHINGTON D.C. – Sept. 7, 2022 – Stagwell (STGW) Chairman and CEO Mark Penn will be a featured speaker at The George Washington (GW) University’s “Reinvigorating Democracy” event next Wednesday, Sept. 14, 2022. The GW Graduate School of Political Management (GSPM) Society of Presidential Pollsters will reveal the results of the latest “American Government in the 21st Century” annual survey, that takes the pulse of the American people on a wide range of issues related to how elected officials and public institutions are serving them.
As the society’s founder, Penn will discuss his analysis in conversation with GSPM Founding Dean Christopher Arterton, followed by a question-and-answer session. The panel is part of the GSPM’s “Reinvigorating Democracy” one-day event on the future of politics from practitioners on the Hill.
The panel will take place 12:30-1:40 p.m. at the Milken Institute School of Public Health. Interested attendees can register here.
To hear more on the latest in political insights, please visit the “Harvard Harris Poll Debrief with Mark Penn and Bob Cusack” podcast, in which Penn and The Hill Editor-in-Chief Bob Cusack discuss the latest Harvard CAPS / Harris Poll (Harvard’s Center for American Political Studies and Harris Insights and Analytics), released monthly.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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Sarah Arvizo
pr@stagwellglobal.com
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New York – Aug. 25, 2022– Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced today that Chairman and CEO Mark Penn, will join a fireside chat at Citi’s 2022 Global Technology Conference on Thursday, Sept. 8, from 2:30-3:10 p.m. EDT. For more information, visit this link.
Penn will also be available for 1:1 investor meetings. To inquire about a meeting, please reach out to ir@stagwellglobal.com.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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New York – Aug. 23, 2022 – Stagwell (NASDAQ: STGW) announced today that Chairman and CEO Mark Penn will attend the upcoming Benchmark Company 2022 Consumer/Media/Entertainment Conference in New York on Wednesday, Sept. 7, 2022. Penn will be available for 1:1 investor meetings. To schedule a meeting, please reach out to ir@stagwellglobal.com.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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