NEW YORK, Nov. 20, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has added Blue Horse (Malaysia) and DashDigital (South Africa) to its Global Affiliate Network to further its full-service and specialty digital solutions for clients worldwide.
Through its Global Affiliate Program, Stagwell provides global full-service capabilities ensuring clients receive best-in-class service and solutions tailored to their priority markets.
A deeper look at each of the new affiliate’s capabilities:
Blue Horse – Malaysia
Blue Horse Digital Marketing is a technology-led, highly personal answer to the ever-growing performance marketing needs of Southeast Asia. Blue Horse Digital Marketing provides specialized solutions that assist in maximizing sustainable profitability while automating day-to-day operations to a wide variety of consumer industries, including Wellness Services, Consumer Goods, and E-commerce centered activities on marketplace platforms, i.e. Shopee, Lazada, TikTok Shop, etc.
“Blue Horse Digital Marketing thrives on the leanness of our operations to provide highly personal services in a massively growing digital economy. We are very excited to be a Stagwell affiliate partner and hope to leverage on their support towards creating more effective and holistic offerings to our current and potential clientele,” said Nicholas Wong, Co-Founder and Director of Blue Horse.
DashDigital – South Africa
DashDigital is a specialized design studio that helps brands connect with their audience, using in-depth research, rigorous strategy, well-built technology and responsive design. DashDigital serves a global client base, building beautiful digital products and impactful web experiences for brands, organizations and agencies alike.
“At DashDigital, collaboration is everything, so the opportunity to join Stagwell’s affiliate program is huge for us,” says Rogan Jansen, co-founder and creative director at DashDigital. “We can’t wait to harness the immense resources and possibilities the partnership will afford us, continuing on our mission to push the boundaries of design and encourage our clients to do the same.”
About Stagwell
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media contact:
Maggie Axford
PR@stagwellglobal.com
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NEW YORK, Oct. 24, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has added Free Practice (Spain), keelbone (United States) and SponsorForce (Japan) to its Global Affiliate Network to bolster full-service and specialty digital solutions for clients worldwide.
Through its Global Affiliate Program, Stagwell provides full-service capabilities worldwide ensuring clients receive best-in-class service and solutions tailored to their priority markets.
By joining Stagwell’s affiliate program, Free Practice, keelbone and SponsorForce build on the foundation Stagwell’s 70+ agencies deliver for 4,000 clients around the globe every day.
A deeper look at each of the new affiliate’s capabilities:
Free Practice is an ideas focused, interdisciplinary creative setup rooted in global contemporary culture. With an office in Málaga, Spain and representing clients worldwide, Free Practice provides forward-thinking ideas, creative strategy, creative direction and production management from concept to execution for a wide range of project types – primarily brand campaigns and experiences (physical and digital).
“Free Practice is very excited to join Stagwell’s affiliate program and tap into the network’s extensive global resources, advanced technologies, and diverse network of talent,” said Creative Director and Co-Founder of Free Practice Daniel Whiteneck. “This partnership represents a significant opportunity to enhance the breadth of our creative offerings. Together, we will elevate the quality and reach of our work and continue to help our clients creatively navigate an increasingly complex and dynamic marketplace.”
keelbone is the executive-level brand and business strategy practice for leaders seeking to transform their business through the power of brand. A nod to the essential bone for flight, keelbone delivers the essential brand thinking that shapes ownable expressions and experiences that lead to greater growth and momentum. With a global perspective and a deep understanding of diverse categories, keelbone partners directly with the c-suite to drive impact at the right altitude. keelbone is proud to be brand partner to a range of enterprises, from Fortune 500s to fresh ventures. Its current roster covers biotech to financial services, Cannabis to connected fitness, beauty to food delivery.
“keelbone creates powerfully-clear and cohesive thinking that serves as the heart of brand, and with Stagwell, our partners have the muscle they need to soar. We’re excited to be working with the very best in the industry, across all disciplines, to build off the strategies we craft for clients,” says John Swan, cofounder and principal at keelbone.
SponsorForce is an innovative sports sponsorship digital community, focusing on establishing closer connections between rights holders, sponsors, agents, and professionals globally. Headquartered in Tokyo, and franchises and operational partners in Singapore, India, Germany and China.
“We like to think of SponsorForce as the ‘Tinder for sponsorship’, our goal is to completely transform the way brands and sports rights holders connect. We use AI to make the sponsorship process faster, smarter, and a lot more transparent, and we’re looking forward to having Stagwell’s support on that mission.” Says Shoto ZHU, founder and CEO of SponsorForce.
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Kara Gelber
PR@stagwellglobal.com
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Originally Released On
Media Contact
Not Perfect Network PR Contact
Lukas Pereckas
lukas.pereckas@notperfect.com
Stagwell PR Contact
Kara Gelber
pr@stagwellglobal.com
Not Perfect’s expertise in scaled creative production will support Stagwell’s global clients
NEW YORK and VILNIUS, Lithuania, June 6, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the global challenger network built to transform marketing, today announced the addition of Not Perfect Network into its fast-growing global affiliate network, adding enhanced capabilities in scaled creative production, technology, and design across the Baltic Region.
Not Perfect is an integrated creative, digital, and design network of nearly 100 people operating out of Lithuania, Latvia, and Estonia. Not Perfect boasts exceptional strength in creative production, anchored by its proprietary Creative FastForward™ process, which enables the network to produce high volumes of quality creative at a fast pace. As a global affiliate partner, Not Perfect will benefit from Stagwell’s focus on technology innovation in marketing services through the Stagwell Marketing Cloud and other digital firms across its network
As one of the most awarded agencies in the Baltics, Not Perfect’s client roster includes deep contacts in its home region and in an increasing number of countries around the world. It partners with the biggest telco providers in each of its offices – Tele2, LMT and Bite – which are each top 10 advertisers in the Baltic States. Other notable clients include the Carlsberg Group, Beam Suntory, NATO, and the Lithuanian Red Cross. Additionally, the agency is behind the largest global civic initiative in fighting Russian disinformation in the context of the Ukranian war called Call Russia, an effort which has been covered extensively by CNN, BBC, CBS News, Reuters, and other top outlets.
“Not Perfect brings the perfect blend of award-winning creative, technical know-how, and marketing craft that Stagwell is committed to bringing to our clients around the world,” said James Townsend, CEO, Stagwell EMEA. “Our teams across EMEA are eager to tap into their expertise, and in turn share more of our capabilities in digital transformation and global creative with their clients in the region.”
“We’ve admired Stagwell for years for their incredible lineup of the world’s best creative agencies that continuously produce culture-shifting work. Today, their offering, empowered by cutting-edge technology, is transforming marketing for the most ambitious brands around the globe. We couldn’t be more excited to join forces,” said Paulius Senuta, CEO of Not Perfect Network.
Stagwell’s Global Affiliate Program powers agile global solutions for clients, allowing Stagwell to partner with regional experts to scale marketing capabilities to new locations. Since the program’s inception, Stagwell has formed partnerships with nearly 90 affiliates across APAC, EMEA, LATAM and North America, extending Stagwell’s global operational reach to 98 countries.
Stagwell and Not Perfect’s partnership comes amid heightened focus on EMEA for Stagwell. Earlier this year, the company launched its first regional headquarters for EMEA in London, and acquired two new companies, What’s Next Partners (WNP) in France and Sidekick in the U.K.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
About Not Perfect Network
Not Perfect Network is an integrated creative, digital and design agency with offices in Lithuania, Latvia and Estonia. We have reinvented quality creative development. Using a larger and more diverse team of creatives, we Creative FastForward™ from brief to creative development, producing large volumes of highly effective creative at speed. We’re renowned for creative work that gets the nations talking. Whether that be in our home region of the Baltics or in an increasing number of countries around the world. Join us at www.notperfect.com
Not Perfect Network PR Contact
Lukas Pereckas
lukas.pereckas@notperfect.com
Stagwell PR Contact
Kara Gelber
pr@stagwellglobal.com
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Originally Released On
Media Contact
For APAC
Germaine Ong
germaine.ong@stagwellglobal.com
For U.S.
Kara Gelber
pr@stagwellglobal.com
For Leverate Group
info@leverate.asia
This partnership significantly strengthens Stagwell’s reach in the Asia Pacific region as well as the network’s omnichannel media buying and activation capabilities. This addition also underscores the network’s accelerating commitment to growth across Asia, anchored by its regional offices in Singapore and Malaysia, and over 25 affiliate partners in Asia to date.
Amidst predictions that Indonesia is set to be one of the world’s top five economies by GDP in 2030 (per National Research Group), this partnership demonstrates Stagwell’s continued dedication to delivering scalable and seamless client solutions in this fast-growing, mobile-first market.
“As Southeast Asia’s largest economy, Indonesia presents abundant opportunities for global brands to grow with the rise of the urban Indonesian consumer, and for Indonesian brands to take share in the global market,” said Randy Duax, managing director, Asia-Pacific for Stagwell. “Partnering with Leverate positions Stagwell to comprehensively support our clients’ ambitions in this dynamic and diverse market, bringing best-in-class marketing capabilities and intricate understanding of Indonesia’s rich cultural make-up into our service set.”
Founded in 2015, Leverate Group is known for delivering bespoke strategies encompassing media, creativity, and technology. The agency’s clients include Allianz, Astra Group, BTN Bank, BRI Bank, Permata Bank, BMW, and Merries. Leverate Group will offer robust omnichannel media buying and activation capabilities to Stagwell’s global client base, extending the network’s Asia Pacific footprint of creative, media, and digital services.
“At Leverate Group, we have a track record of implementing successful campaigns infused with global knowledge, backed by data-driven insight. We aim not to just build our clients’ brands, but also to grow their businesses. We look forward to collaborating closely with Stagwell to help clients transform for a digital-driven economy,” said Marlina Lim, Chief Executive Officer for Leverate Group.
Stagwell’s Global Affiliate Program powers agile global solutions for clients, allowing Stagwell to partner with regional experts to scale marketing capabilities to new regions. Since the program’s inception, Stagwell has formed partnerships with nearly 80 affiliates across APAC, EMEA, LATAM and North America, extending Stagwell’s global operational reach to 98 countries.
About Stagwell
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Leverate Group
Leverate Group is an integrated and independent full-service agency rooted in data-driven insights and AI-powered martech expertise that continues to elevate passionate brands by integrating media solutions with meaningful and engaging creative. Leverate’s game changing vision is evidenced through its service offerings, client success stories, and industry recognition. Winner of the Agency of the Year Award 2019, Gold winner Marketing Excellence 2022 and 2023, and two times Gold winner Mob-Ex APAC 2023, Leverate Group aims to extend its expertise in the APAC region through its Jakarta and Singapore offices. Learn more about us at https://leverate.asia/.
Media contacts:
For APAC
Germaine Ong
germaine.ong@stagwellglobal.com
For U.S.
Kara Gelber
pr@stagwellglobal.com
For Leverate Group
info@leverate.asia
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Originally Released On
CONTACT:
For APAC
Germaine Ong
germaine.ong@stagwellglobal.com
For U.S.
Sarah Arvizo
pr@stagwellglobal.com
NEW YORK and MANILA, Philippines, Feb. 22, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has added Octopus&Whale, a Philippines-based game and experience design agency that helps companies parlay ideas into immersive communications, to its fast-growing Global Affiliate Network to bolster full-service and specialty digital solutions for clients across Asia-Pacific.
The partnership comes as Stagwell accelerates its commitment to growth across Asia, anchored by its regional offices in Singapore and Malaysia, and over 25 affiliate partners in Asia to date.
Octopus&Whale is now celebrating its fourth year, having expanded its client base to include some of the Philippines’ most iconic names in business, such as SM, Meralco, NutriAsia, Unilab, and Philippine Airlines. As the country’s only agency with a focus on gaming, they aim to complement the full-service creative, media and digital services offered by Stagwell.
Octopus&Whale was also the first Filipino agency to venture into the blockchain with “Save Our Sharks,” a metaverse initiative generating over $1.5M worth of digital collectibles to drive awareness for Philippine shark conservation.
“Tiempo and the entire Octopus&Whale team strive to exceed client needs while pushing boundaries across immersive experiences. We’re pleased to partner with them and bring their expertise in the fast-growing gaming and experience space to larger clients in the Philippines and Southeast Asia,” said Randy Duax, managing director, Asia-Pacific for Stagwell.
“Through our partnership with Stagwell, we see endless opportunities to amplify our creative vision and reach untapped markets that could benefit from our specialty digital capabilities,” said Joey David Tiempo, founder and CEO, Octopus&Whale. “We are excited to collaborate with other players in this tech-first network and be the guide for businesses who want to explore the gaming space.”
Stagwell’s Global Affiliate Program powers agile global solutions for clients, allowing Stagwell to partner with regional experts to scale marketing capabilities to new regions. Since the program’s inception, Stagwell has formed partnerships with nearly 80 affiliates across APAC, EMEA, LATAM and North America, extending Stagwell’s global operational reach to 98 countries.
About Stagwell
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contacts:
For APAC
Germaine Ong
germaine.ong@stagwellglobal.com
For U.S.
Sarah Arvizo
pr@stagwellglobal.com
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The agency will work closely with the Stagwell Brazil team with a focus on digital marketing and performance
SÃO PAULO, Nov. 1, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, and Clarita, an integrated communications agency, are partnering to offer new solutions and scalability to their clients. Clarita, founded in 2018 by Pedro Cavalcanti – who has worked in creative areas at agencies such as AlmapBBDO and Africa – currently has clients such as Harald and JHSF in its portfolio.
Clarita will work directly with Vinicius Reis, president, Stagwell Brazil and CEO, Crispin Porter and Bogusky (CP+B) Brazil, focusing on digital marketing, media and performance, bringing to the group’s regional portfolio an agency with expertise in sales conversion, lead generation, clicks, forms, landing pages and ads (Google Ads, Facebook Ads, etc.), in addition to integration with CRM and the entire digital journey.
“Clarita is our second Brazilian affiliate in less than three months, signaling our accelerated growth and ability to serve clients at the local level. Our partnership with Clarita will expand our collaboration as strategic partners with new brands and help drive exponential growth of their customers,” says Vinicius Reis, president, Stagwell Brazil and CEO, CP+B Brazil.
Clarita will benefit from Stagwell’s more than 4,000 global client relationships and digital and advertising agency presence around the world, as well as the technology tools of the Stagwell Marketing Cloud, a suite of proprietary SaaS technologies for marketers. With the partnership, the companies can attract new customers, by making their processes more efficient and innovative, and by generating more opportunities to create projects that involve creativity and high-value-add solutions.
“Clarita’s affiliation with a global group shows that we have been on the right path over these 5 years. We are eager to collaborate with the other players in the network, bringing our skills in different segments of communication, but mainly applying all our expertise in performance, and making client campaigns more assertive and connected to what their consumers expect,” says Pedro Cavalcanti, partner and creative director, Clarita.
The Stagwell Global Affiliate Program powers agile global solutions for customers, allowing Stagwell to partner with regional experts to scale marketing capabilities to new regions. In less than two years, Stagwell has formed partnerships with nearly 80 affiliates across APAC, EMEA, LATAM and North America, extending Stagwell’s global operational reach to 98 countries.
About Clarita
Clarita is an independent communications agency focused on strategy, creativity and results. A full service agency with a consultancy profile.
About Stagwell
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contacts
For U.S.
Sarah Arvizo
pr@stagwellglobal.com
For Brazil:
Laize Lima
lmlima@cpbgroup.com
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Adds creative and media capabilities in Southeast Asia; will partner with Stagwell on regional activations for global clients
NEW YORK and HANOI, Vietnam, Oct. 5, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced Hanoi, Vietnam-based digital creative shop Markus Agency as a new partner within its Global Affiliate Network. Markus Agency will partner with Stagwell’s network across Asia to help global brands activate authentically with Vietnamese consumers, as well as support local brands exporting products and services worldwide.
Markus Agency brings unique regional expertise in brand marketing development and digital execution, and functionally expands Stagwell’s reach in Asia-Pacific to Vietnam. Markus Agency has built a reputation for driving profitability through world-class creative excellence and digital media versatility, exemplified in its work for Canadian Food, Elasten Germany, Panasonic, Capital Land, and more. Markus Agency aids global brands in meeting local culture; local firms in enhancing their image with high-quality creative content; and local SMEs outsmart, not outspend, their competitors.
“At Markus Agency, our roots in Vietnam have deeply influenced our bold approach to creativity and innovation. With Stagwell by our side, we envision expanding our horizons, tapping into unexplored markets, and crafting even more tailored solutions for our diverse clientele,” said Do Xuan Khoa, Founder and CEO, Markus Agency. “Through this collaboration, we see opportunities not just for enhanced brand reach, but for genuine cross-cultural exchanges that benefit businesses and consumers alike. As the silver age of advertising in Vietnam is unfolding, we aim to amplify our contributions to this vibrant era.”
“Partnering with tested leaders in Vietnam is of particular interest to Stagwell as the U.S. enters a new chapter of bilateral cooperation with Vietnam. Consumer confidence in the region remains strong and stable as the middle class grows, and there’s a huge runway for brands big and small to tap into soaring consumer activity in tech, retail, and other hot sectors. We’re excited to roll up our sleeves with the team at Markus Agency to transform marketing and support economic partnerships into and out of Vietnam,” said Randy Duax, Managing Director, Stagwell Asia-Pacific.
Stagwell’s Global Affiliate Program powers agile global solutions for clients, enabling Stagwell to partner with regional experts to scale marketing capabilities into new regions. Since the program’s inception in 2021, Stagwell has formed partnerships with nearly 90 affiliates across APAC, EMEA, LATAM, and North America.
Stagwell agencies within Asia include Assembly (omnichannel media), Allison (integrated global marketing consultancy), Code and Theory (digital transformation), Forsman & Bodenfors Singapore (the #1 creative agency in Singapore), GALE (business agency), National Research Group (consumer research + insights), and Locaria (multilingual content). Stagwell is committed to growing in Asia-Pacific, with regional offices in Singapore and Malaysia, and over 25 affiliate partners in Asia to date.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Markus Agency
Markus Agency, rooted in Vietnam, we’re a daring creative agency driven by entrepreneurship, always eager to explore pioneering tech and innovative solutions for our clients. With a dedicated team of visionaries, we work diligently to find answers where others might see barriers. Markus strives to offer both local and international clients in Vietnam a meaningful connection to the global stage, ultimately promoting profitable growth. Discover our journey at https://markus.agency/
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
Photo – https://mma.prnewswire.com/media/2239071/Stagwell_and_Markus.jpg
Logo – https://mma.prnewswire.com/media/1586110/Stagwell_Logo.jpg
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By: Lindsay Hong, COO, Locaria
Originally Released on
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Locaria’s Hong on bringing the previously siloed skills sets of creative production, adaptation and localisation together
It has been an exciting first three months since we closed on our deal to acquire PEP Group. During this time we have forged new relationships, taken our news out to market and started to see how our combination is delivering better solutions for brands with international ambition. As we begin to plan for 2023, now is a good moment to reflect on what we have learned so far.
In response to the challenge of global content fragmentation that brands have been facing, our vision was to bring together the previously siloed skills sets of creative production, adaptation and localisation, to create a unified global content scaling solution. Using international talent, workflows and systems, we aim to help brands iterate out great marketing campaigns for any channel, market and language, in an efficient and effective manner. So how are we bringing this vision to life?
A core consideration throughout the acquisition process was to ensure continuity and assurance for both teams. We knew that to do that, we needed a fantastic exec team that could unite behind a shared vision. Having explored each other’s questions face-to-face, we secured our joint commitment to delivering a smooth transition for our teams. This evolved into a well-prepared internal and external comms plan, built around that vision: a better way to serve clients as they expand globally. We backed this up with a logical organisational structure with leading roles for senior members of both organisations, empowered to take the vision forward. This has allowed us to effectively respond to staff queries and commence several workstreams, bringing together talent and leadership from both companies, with positive progress already being made.
1. Communication, culture and values
There was already a good cultural fit between the two companies, with our two sets of values sharing a lot of similar vocabulary. We have now iterated out the values to be shared across the entire organisation, and more importantly, operationalised through day-to-day processes such as performance management, hiring, client support and sales. We look forward to launching these formally in the next month. Inevitably there are also divergences in culture values, and understanding. What has been great to see is a high level of transparency and shared responsibility in building a unified team. This has driven a common purpose and collaboration across all teams.
2. Go-to-market Strategy
As the transaction was highly complementary in nature, adding creative adaptation & production to our existing services, the narrative was straightforward. This allowed us to quickly upskill sales resources in both teams to begin speaking to clients and partners as soon as the deal closed. In addition, having a full suite of marketing content localisation and production services has allowed us to support RFPs in partnership with Stagwell creative agencies in a more robust way, leading to wins for the wider network through our efficient post-production services. We have also already opened up SEO and transcreation opportunities with global FMCG brands.
In terms of footprint and client support, the transaction has allowed Locaria to extend its presence in the Americas, adding a team Canada available to support local clients in-market across not only production, but also language services.
3. Innovation
As we have been working together to evolve our proposition and go-to-market strategy, we have increasingly noticed similar challenges coming from clients across all areas of the business. Common themes surrounding the need for nuanced content strategies that can scale internationally but keep budgets in check have emerged. The role of AI, automation and tech in both brand and direct response content is something we find all our clients looking for advice on, as is the fine balance between performance and creativity. The evolution of creative production solutions is following a similar pattern to that of language tech in the past ten years. This means our combined experience is able to identify areas for innovation and increased insight, both in terms of our internal processes and client strategies. Our complementary skills are also informing the development of more solutions to support content performance.
4. Brand & Marketing
We have found it important to be respectful of each other’s brands and to make clear decisions on how to align going forwards. Pre-transaction, we identified that due to our different histories, lead generation models and footprints, Locaria had greater brand awareness and more marketing collateral. However PEP, being focused around highly visual media, brought different channels and options for sharing our brand and proposition. As such, our strategy was to launch an updated visual identity for PEP at the time of the transaction, bringing the brand into the broader Locaria group aesthetic and tone of voice. This has been followed by a process to consolidate marketing efforts across social media under the Locaria brand. The social integration is setting the tone for an imminent new version of locaria.com, showcasing creative adaptation and production case studies and explaining all the services and expertise now available to clients as a result of the acquisition. We can also do all our own marketing production in-house now, which is very satisfying!
Reflecting back, there are several key integration principles which have served us well so far and will continue to inform how we grow together as one business:
• Keep the vision central and repeat it again and again. Ensure all decisions speak to that singular vision
• Look after people. Talent is at the centre of everything we offer clients, and also what makes Locaria a great place to work. Supporting our team through the journey to realising our vision will ensure success, and make it fun along the way!
• Make incremental changes where possible to smooth integration. Make small changes quickly, learn and iterate to reduce unnecessary disruption and remain agile
• Walk the talk- use each other’s services from day one. By using each other’s services internally, we get to know each other better and work out the kinks more quickly. Mutual trust will show through when sharing our services with clients
We have made a fantastic start together and are now entering a phase of increasingly detailed, operational work. As we move forward at pace, we will allow time where it is required to ensure our new organisation is fit for purpose and maintains the high quality standards that Locaria is known for. From the positive foundation of the last 100 days, we are confident that as one team, desiloing production and localisation, we will continue to deliver a bright future for us and our clients.
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By
Robert Sawatzky,
Editor, Campaign Asia
Read this piece in Campaign Asia.
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Stagwell’s chief affiliate officer Anas Ghazi and APAC managing director Randy Duax tell Campaign the new affiliations are the result of a mix of inbound interest, strategic planning around capabilities and geographies, but were mostly driven by tangible activations on behalf of clients.
The global programme
A second footprint in Asia
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Originally released on
NEW YORK and KUALA LUMPUR, Malaysia, Sept. 1, 2022 — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has expanded its presence in the Asia-Pacific (APAC) region with the opening of its newest global office, Stagwell Malaysia. Stagwell opened its regional headquarters in Singapore in November 2021. Stagwell’s travel content and media brand, Ink, and Assembly, a global omnichannel media agency delivering media and more, will collaborate in the new location.
As part of the office opening, Ink has grown its partnership with Malaysia Airlines to offer sponsorship and advertising opportunities online and offline at the airport, onboard flights, and at home. Ink is actively hiring to support the expansion.
Assembly, which recently won recognition from two of the most prestigious local marketing award bodies, Marketing Excellence Malaysia and MARKies Malaysia, for its leading work in the market across media, will expand its staff to support the growth ambitions of local Malaysian brands and continue to support global businesses in the market.
“As Malaysia celebrates its Independence Day, we are excited to establish our newest global entity in Kuala Lumpur,” said Randy Duax, managing director, Asia-Pacific, Stagwell. “Malaysia’s GDP grew 9% last quarter and e-commerce transactions are expected to grow 25% per year over the next few years. For the kinds of innovative and disruptive clients our network serves and the kind of talent we have in our portfolio, we’re uniquely positioned to amplify brands into, out of, and within Malaysia.”
Stagwell boasts nearly 2,000 employees in the APAC region at agencies including creative network 72andSunny, communications firm Allison+Partners, creative agency Anomaly, global omnichannel media agency Assembly (named the 2021 Media Agency of the Year for Asia-Pacific by The Drum), digital transformation agency Code and Theory, creative collective Forsman & Bodenfors, (named top creative agency in Singapore by Campaign Brief), travel content and media brand INK, multilingual content agency Locaria, path-to-purchase shop MMI Agency, and consumer research agency National Research Group.
In addition, Stagwell’s innovative affiliate network now boasts 70 active and independent agency brands. In APAC, Stagwell’s affiliate partners include Beyond Media Global (Guangzhou, Hong Kong, Sydney, Taipei), creative agency Enormous (Gurgaon, Mumbai), influencer agency Metric Design Studio (Shanghai), and digital and content full-service agency Serviceplan (Kuala Lumpur, Shanghai, Seoul).
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact:
Sarah Arvizo
pr@stagwellglobal.com
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