The Rebrand of Harris Brand Platform Comes as it Gains its 150th Client, Now Operating in Over a Dozen Countries
NEW YORK, Oct. 12, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud today announced that The Harris Poll and Maru are working together to create a suite of integrated, AI-based research products that will go to market under the newly formed “Harris Quest.” The new unified brand will deliver a full suite of martech research offerings, inclusive of AI-enabled self-service polling and other “instant information” SaaS solutions.
At launch, Harris Quest’s product portfolio will include:
- QuestBrand: Always-on, real-time brand tracking
- QuestDIY: Self-service quantitative surveys
- QuestPRO: Professional-grade survey and insights tools
- QuestCX: Customer experience management solutions
- Quest IC: Insight community management
- QuestAI: Digital qualitative and quantitative insights tool
Harris Quest will eventually be fully interoperable with other Stagwell Marketing Cloud software and data tools for modern marketing teams.
“Stagwell Marketing Cloud is taking millions of data points from the world’s most reliable polling organization and infusing it with a fully scalable software platform,” said Mark Penn, Chairman and CEO. “This combination will truly unleash ‘research-as-a-service’ for the modern marketer.”
The Harris Poll is a leader in global public opinion with overnight polling and always-on brand tracking software, the latter of which looks at more than 2,000 brands on a continuous basis and collects over half a million interviews yearly. Now with Maru’s software platform integrated, Harris Quest can more precisely monitor society and the marketplace as it happens worldwide. With over 60 years’ experience as a trusted arbiter of society and culture, Harris’ deep research systems and consulting expertise give this new software advantages over both traditional market researchers as well as tech startups in the research sector.
“These tools dramatically give marketers of any size enterprise-grade research at a fraction of the cost,” said Harris Quest co-CEO Will Johnson. “This means faster insights and decision-making and more ways to keep pace with the marketplace, backed by Harris Poll reliability.”
About The Harris Poll “Hard Data. Human Truths.”
The Harris Poll is a global public opinion, analytics, and market research consultancy that strives to reveal society’s authentic values to inspire leaders to create a better tomorrow. With a global research reach of more than ninety countries, Harris offers advisory services across sectors to world leaders, CEOs, and business decision-makers with state-of-the-art analytics, real-time software services, and practitioners in marketing, reputation, customer experience, trends, futures, and thought leadership/research-for-public release, The Harris Poll translates shifting social sentiment into a competitive marketplace advantage. Harris is a Stagwell (NASDAQ: STGW) company. www.theharrispoll.com.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. www.stagwellglobal.com.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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New partnership with Stagwell’s (STGW) PRophet leverages AI-powered ‘Taylor’ to help association professionals create compelling content more quickly and efficiently
IRVING, Texas and NEW YORK, Aug. 23, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud’s PRophet, the first and only generative and predictive AI SaaS platform built by and for PR professionals, and Multiview, a leader in B2B digital marketing and publishing solutions, today announced a new partnership to revolutionize PR for trade and professional associations. As associations face an increasingly crowded media environment, PRophet’s generative AI-powered feature ‘Taylor,’ provides them with advanced, data-driven technology that will make their communications more resonant, engaging, and effective.
Built by the pioneer of AI-based technology for the PR industry, ‘Taylor’ is the first AI writing tool designed to help modern communications professionals create and test the mediability of content. The platform has the richest feature set in the market, enabling associations to anticipate press sentiment, measure campaign impact and enhance PR strategies intended to reach members, prospective members, and other critical stakeholders.
“We’re excited to partner with Multiview to bring PRophet and ‘Taylor’ to the association community,” says PRophet founder and CEO, Aaron Kwittken. “Our collaboration represents our shared vision of empowering associations with the cutting-edge AI tools they need to succeed. ‘Taylor’ creates content that leads to media placements, allowing associations to navigate the highly competitive and complex media landscape with more confidence and precision.”
Multiview’s CEO, Andy Keith, expressed equal enthusiasm about the partnership. “This joint venture is a testament to Multiview’s commitment to innovation. PRophet and ‘Taylor’ in particular is a game changer that will not only reshape the way associations interact with their audiences but transform their communication strategies.”
Together, PRophet and Multiview are ushering in a new era of AI-powered PR solutions, where associations can leverage emerging technology to streamline their operations, make informed decisions, and deliver compelling narratives that resonate with their key audiences. With “Taylor,” the future of PR for associations looks brighter than ever.
For more information about creating ‘Taylor’-made PR content, please visit https://www.prprophet.ai/platform.
About PRophet
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.
About Multiview
Motivated by our partners’ success, Multiview has dedicated 20 years to providing high-quality digital media solutions to the B2B industry. As a leading digital publisher and marketing company, we unite buyers and sellers to accelerate their growth through the B2B Marketplace. By leveraging our vast network and first-party data on over 10 million B2B professionals across 30 industries, we deliver highly targeted advertisements to unique market segments, resulting in millions of additional revenue for our partners. We’re proud to work alongside 1,200 associations and 12,000 clients to help them turn their goals into reality, because at Multiview: Your Aspiration Is Our Inspiration. Explore partnership opportunities at https://www.multiview.com/association.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
Media Contacts:
Maria Brockman
marketing@multiview.com
KWT Global for PRophet
prophet@kwtglobal.com
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Stagwell (STGW) Platform Enhancements Allow Users to Generate up to 25 Personalized Pitches to Reporters in Under Three Minutes and Create Executive Biographies in Seconds
NEW YORK, July 27, 2023 /PRNewswire/ — PRophet, the first and only generative and predictive AI SaaS platform built by and for PR professionals, today announced two new platform updates – a Multi Pitch Generator and a Biography Generator.
Launched in 2020, PRophet is the pioneer of AI-based technology in the PR industry, with the richest feature set in the market driven by the emerging need for technology that supports modern communications professionals. According to Purposeful Relations and PRovoke’s Global CommTech Report, which was supported in part by PRophet, 43% of the surveyed communications professionals intend to increase their investment in communication technology within the next 12 months, with 71% viewing AI as an opportunity for the industry.
The new tools build on the existing PRophet platform, which uses a combination of AI, natural language processing and machine learning to generate, analyze and test new content that predicts earned media interest and sentiment.
- The Multi-Pitch Generator feature, which is exclusive to enterprise customers, enables users to generate personalized pitches for up to 25 reporters in under three minutes. Users have the option to adjust the structure of each pitch, from “short and to the point” to “elaborative,” to best suit each reporter, as well as appropriate tone preferences, such as professional, friendly, bold, persuasive, technical, emotive, and more.
- The Biography Generator also uses AI to take the mundane out of an everyday and tedious task: All customers now have the capability to generate an executive biography in seconds simply by inputting a LinkedIn URL.
“PRophet is a trailblazer that continues to disrupt the PR industry with unmatched AI capabilities. The Multi-Pitch Generator and Biography Generator features reflect our appreciation for the real-life needs of today’s comms professionals and our commitment to empowering them with cutting-edge technology,” said Aaron Kwittken, founder and CEO of PRophet. “We’re constantly working to improve PRophet, setting new standards for efficiency and productivity so that Communications Engineers© can work in parallel with technology.”
Today’s announcement follows a strong quarter of growth for PRophet – which included forging strategic alliances with LexisNexis and PeakMetrics, and the unveiling of “Powered by PRophet,” an innovative white labeling option that allows agencies and brands to effortlessly incorporate PRophet’s cutting-edge platform into their existing communications technology stacks.
With more than 1,500 users to date across brands and agencies, the company is driven by its mission to democratize AI solutions for communications professionals, empowering them to be more performative, predictive, and productive.
About PRophet
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
Media Contact
Alex Birmingham
KWT Global for PRophet
abirmingham@kwtgloblal.com
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ARound App Adds New Features Including Immersive, Real-Time Player and Team Data Visualizations to Enhance the Twins’ In-Ballpark Experience
NEW YORK and MINNEAPOLIS, July 6, 2023 /PRNewswire/ — Continuing to deliver groundbreaking fan experiences, the Minnesota Twins today announced a continued partnership with ARound, the cutting-edge, smartphone-based shared augmented reality (AR) platform that is part of the Stagwell Marketing Cloud. Building on the success of the initial August 2022 in-ballpark pilot, the second iteration of the ARound app adds new features including immersive, real-time player and team data visualizations, along with in-ballpark AR games. This pilot app expands and enhances the Twins fan experience at Target Field.
“We’ve made incredible inroads in shared AR since piloting this app with the Twins last August, consistently refining the platform in response to fan and team feedback,” said ARound Founder and CEO Josh Beatty. “Incorporating stats into the experience was a frequent request. Now, as we enter our second season with the Twins, we’re excited to bring forward a more advanced experience, integrating richer visualizations and AR entertainment to captivate fans of all kinds.”
Major League statistics bring game-changing new features
With Official MLB statistics licensed from Sportradar launching for the first time in the new Twins AR experience, fans can delve into the world of live statistics and data visualization. With a new level of immersion, fans can use their smartphone to view real-time advanced statistics and historical data overlaid directly on the field, customized to match the real-life field view from where the fan is sitting. This adds a captivating layer of interactivity to the in-ballpark experience.
Taking fan engagement to new heights, ARound has seamlessly integrated with real-time sports APIs, providing visual game data and automated effects connected to key moments of the game. This new feature amplifies the excitement of live baseball, transforming the way fans connect with the action on the field including:
- Real-Time Player and Team Statistics: Fans can access real-time advanced statistics like spray charts, exit velocity and launch angles – all with a visual overlay matching their in-ballpark viewing angle at Target Field. This can help fans better understand player performance and make the game more engaging.
- Historical Data Visualization: With new historical data now available for display for players and teams, providing context and comparison to past performances.
- Interactive Data Experience: The statistics feed will allow fans to interact with sports data in unique and immersive ways, including AR games and experiences that incorporate live gameplay and statistics.
- Live Game Analysis: The integration of real-time sports APIs allows for a live analysis and replay of the action as the game unfolds.
- Educational Tool: For those new to the sport or those wanting to learn more, the ARound app can act as an educational tool, providing both entertainment and explanations of live action, including real-time player and team performance.
“We are thrilled to introduce our fans to this next-level experience that will resonate with avid and casual fans alike,” said Minnesota Twins Senior Director of Innovation and Growth Chris Iles. “These broadcast-style data visualizations served in real-time, and customized to where fans are in Target Field, have the potential to significantly enhance the way fans enjoy Twins games while bridging generations of baseball fans.”
ARound, which built upon its 2022 success at Target Field with integrations for the Los Angeles Rams at SoFi Stadium, the Cleveland Cavaliers at Rocket Mortgage Fieldhouse, and the Kansas City Royals at Kauffman Stadium, plans to further innovate and enhance the fan experience this season in baseball and beyond through shared stadium AR, especially around data-driven experiences connected to fans and live events.
About ARound
ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.
Media Contacts
For ARound
Sarah Arvizo
pr@stagwellglobal.com
For Minnesota Twins
Matt Hodson
MattHodson@twinsbaseball.com
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Transforming business outcomes at enterprise-grade capacity across engineering, business intelligence, cloud services, and generative AI
NEW YORK and AUSTIN, Texas, May 4, 2023 /PRNewswire/ — Code and Theory, a digital transformation and engineering network that is part of Stagwell (NASDAQ: STGW), today announced an artificial intelligence collaboration with Oracle Cloud Infrastructure (OCI). The partners will combine OCI’s AI infrastructure capabilities with Code and Theory’s award-winning digital-first creative thinking to unlock AI-powered innovation at scale for the agency’s diverse client base, initially targeting financial, automotive, hospitality, and retail industries. With this collaboration, Code and Theory clients will now be able to leverage AI as an enabler to revolutionize existing business infrastructures, define use cases, and implement custom interfaces in four areas:
- AI Engineering: Utilizing machine learning to intake designs and craft prototypes for testing, author code to expedite time-to-market, create real-time features to meet customer needs, and more.
- AI Business Intelligence: Delivering real-time insights and trends for business efficiencies and in context solutions.
- Generative AI: Enabling employees with the ability to complete tasks and creative services in a more streamlined manner. This includes concept renderings, copywriting, image library generation, and more.
- Cloud Services Built for AI: Accessing OCI’s AI infrastructure built for Artificial Intelligence and Machine Learning workloads, giving clients on-prem-type performance with the flexibility of the cloud.
“Right now, companies are grasping to understand and embed artificial intelligence technology. As touchpoints become increasingly interconnected, businesses that are looking to succeed must understand the need to embed AI across the entire ecosystem as opposed to purely generative and one-off use cases,” said Code and Theory Executive Chairman and Co-Founder Dan Gardner.
This preferred collaboration is the latest in continued investments by Code and Theory network to unleash the growth potential of creative technology across the entire business offering. Most recently, the network expanded its digital transformation and engineering globally with the addition of YML, creating a truly integrated network with a breakdown of 50% engineers and 50% creative talent to deliver end-to-end client solutions.
“To drive long-term success in today’s business environment, our customers need answers and insight faster than ever,” said Jay Jackson, vice president, AI and ML, Oracle. “Our collaboration with Code and Theory will deliver the best of both companies’ expertise to help customers across all industries bring their AI services to market and overcome the multitude of challenges they face.”
OCI provides customers with the most advanced GPU cluster architecture and proven capabilities for AI infrastructure, including remote direct memory access (RDMA) cluster networking for high-throughput and latency-sensitive workloads. The combination of bare metal compute, cluster networks, and HPC storage form OCI Superclusters, which can scale to tens of thousands of GPUs. Customers can use OCI for generative AI training, natural language processing, recommendation systems, analytics and HPC, and more.
In addition, OCI’s distributed cloud offers public cloud to customers across over 41 cloud regions around the world, plus multicloud, hybrid cloud, and dedicated cloud options with cloud services deployable on-premises. As a result, running AI and ML workloads on OCI provides organizations with the scalability, security, and reliability they need to help accelerate innovation and drive growth, and gives them the flexibility to access and deploy cloud services everywhere they need them.
About Code and Theory Network
The Code and Theory Network is the digital-first creative and technology group within Stagwell, built to partner with businesses to navigate the complexity of changing consumer behaviors and emerging technologies. With a global footprint and the capabilities to work cross the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, MediaCurrent, Rhythm, TrueLogic, and YML.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.
Trademarks
Oracle, Java, MySQL and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company – ushering in the new era of cloud computing.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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Cavaliers Partnership Brings ARound to Teams in Three Professional Sports Leagues
NEW YORK and CLEVELAND, April 14, 2023 /PRNewswire/ — ARound, a next-generation fan engagement platform designed to enhance gameday fun with live, real-world augmented reality (AR) experiences – part of the Stagwell (NASDAQ: STGW) Marketing Cloud – has partnered with its first NBA team, the Cleveland Cavaliers, to bring a shared AR experience called “Cavs ARcade” to Rocket Mortgage FieldHouse, kicking off during the 2023 NBA Playoffs. In Cavs ARcade, fans will be able to digitally interact with the basketball court, fellow fans in the FieldHouse, and witness real-time effects on the Cavs giant video screen through mass multi-user gaming, 3D player personalities, real-time effects and more.
“We’re seeing a growing appetite from sports teams to keep existing fans engaged and capture new, younger audiences, who are recognizing the ease in which ARound naturally integrates and complements the action of the game. So far, fans have responded very positively to these interactive experiences, with engagement times exceeding our expectations,” said ARound Founder and CEO Josh Beatty. “As the first team in the NBA to introduce shared AR, the Cavs are opening up an entirely new playing field for their 19,000+ fans at Rocket Mortgage FieldHouse to feel closer to the game, the players, and the energy of the venue, especially in this notable return of the Cavs to the Playoffs.”
ARound first launched with the MLB’s Minnesota Twins in August 2022 and the NFL’s Los Angeles Rams in December 2022. The Cavaliers experience will include new, custom features and effects to enhance the gameday experience, such as:
- AR Chain-Shot Contest: Fans can embody the spirit of the Cavs Junkyard Chain tradition by showcasing their grit and determination in the thrilling AR Chain-shot basketball contest, with nightly points leaders awarded Cavs jerseys, autographed merchandise, and more as they compete with fellow fans in this interactive, skill-based challenge.
- Wine and Gold ‘Landslide’ Game: CAVS ARcade introduces a stadium-wide multiplayer Wine and Gold ‘Landslide’ game, allowing Cavs fans to rally behind their team colors in a high-energy blend of friendly competition and team spirit.
- Larger-than-Life Mascots and Effects: CAVS ARcade brings beloved mascots Sir CC and Moondog to life in stunning AR on fans’ phones and stadium videoboards, alongside captivating visual effects that transform the game atmosphere into an unforgettable, interactive experience.
- Extended Through Playoffs: The CAVS ARcade experience will persist throughout the Cleveland Cavaliers playoff journey both during home games as well as away game watch parties, ensuring fans can enjoy these groundbreaking AR experiences and heightened engagement for the entire season.
“From the play on the court, to the energy in the FieldHouse and across Cleveland, everything is amplified in the NBA Playoffs,” said Cleveland Cavaliers Vice President of Digital, Brandon Jirousek. “We knew we had to take our fan experience to another level as well, and we couldn’t be more excited to team up with ARound to help us do that with CAVS ARcade. Innovation is at the core of who we are and this is the latest example of how we strive to explore new ways to engage our fanbase and enhance their interactions with the team.”
Cavs ARcade is powered by the ARound Stadium app on iOS and Android. Journalists interested in covering the launch can access the press kit here.
About ARound
ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network build to transform marketing.
About Cleveland Cavaliers
The Cleveland Cavaliers won the NBA Championship in 2016 while also taking the Eastern Conference crown in 2007, 2015, 2016, 2017 and 2018. The team plays at, and also operates, the transformed Rocket Mortgage FieldHouse in downtown Cleveland, Ohio. The Cavaliers and Rocket Mortgage FieldHouse are part of Rock Entertainment Group. The Group also includes the Cleveland Monsters of the AHL, the Cleveland Charge of the NBA G League, Cavs Legion of the NBA 2K League, Legion Lair Lit by TCP home of Cavs Legion in Cleveland, and Cleveland Clinic Courts – the Cavaliers’ training and development center in Independence, Ohio. The Cavaliers are regularly recognized for their extensive community support and engagement programs and contributions, workplace diversity and inclusion leadership, and an on-going economic impact that now registers in the billions of dollars locally. Dan Gilbert is Chairman of the Cleveland Cavaliers. Gilbert and his family of companies have now invested over $2.0 billion in Cleveland. Gilbert is also Founder and Chairman of Rocket Mortgage, the nation’s largest mortgage lender, and Founder and Chairman of Rock Ventures LLC, the umbrella entity for his portfolio of business and real estate investments. Nic Barlage is the Cavaliers, Rocket Mortgage FieldHouse and Rock Entertainment Group CEO, and the Cavaliers team is led by President of Basketball Operations Koby Altman, General Manager Mike Gansey and Head Coach J.B. Bickerstaff. The Cavaliers and Rocket Mortgage FieldHouse provide fans the best experience in the NBA with its extensive and stunning array of amenities and technology and signature, electrifying game presentation.
Media Contacts
For ARound
Sarah Arvizo
pr@stagwellglobal.com
For Cleveland Cavaliers
Zack Yohman
Zyohman@cavs.com
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Stagwell’s Annual Competition Acts as Incubator for Tech-Focused Marketing Startups with $1M in Funding to Start
NEW YORK and LONDON, April 11, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud has announced the winner of its 2022 Innovation Competition, a program designed to unleash employee innovation and fund technology that solves the modern marketer’s pain points. SmartAssets is an AI-powered SaaS platform that uses AI to extract creative components from ads. It then uses performance data from those ads to guide and support the creative process by reporting, forecasting, and optimizing ads for effectiveness. With AI-powered asset categorization, performance analytics, and instant creative adjustments, brands can better optimize production timelines and overall media performance.
“We were inspired once again by the visionary ideas that were presented in this year’s internal ‘Shark Tank,’ where the competition was fiercer than ever,” said Stagwell Chairman and CEO Mark Penn. “The potential and capabilities of SmartAssets perfectly align with the needs of modern marketers – bringing data-driven decision making to the creative process – and we’re excited to leverage the Stagwell ecosystem to perfect the platform, bring it to market and let it go to work.”
SmartAssets was developed by a team from multilingual content and media consultancy Locaria, part of Stagwell’s Brand Performance Network: Chief Operating Officer Lindsay Hong, Data Scientist Eric Walzthöny, and Innovation Lead Vitaly Boitelet. The platform has three core capabilities:
- AI-powered asset management: SmartAssets reads the full content of a brand’s creative library and categorizes its attributes. It ensures assets meet industry and brand standards.
- Performance analytics: By connecting with a brand’s advertising platforms, SmartAssets provides performance reporting data not only to the creatives, but to media teams.
- Instant creative adjustments: After identifying opportunities, SmartAssets lets users quickly act on them by adjusting creative within the platform instantaneously.
“Global brands know that great creative drives performance just as much as a smart media strategy, and are looking for greater understanding and control of their increasingly complex creative asset portfolio. They want to be sure that the assets they produce not only meet quality and branding guidelines but will also land with the intended audience and drive results,” said Lindsay Hong, COO, Locaria. “By leveraging AI and the existing media infrastructure of the Brand Performance Network, SmartAssets will derive insights at scale to inform the creative process and expedite media strategy activation, allowing brands and agencies to unite their creative and media teams around one goal.”
Stagwell Marketing Cloud’s Innovation Competition provides funds and expertise for Stagwell’s 13,000+ employees to develop transformational ideas for technology-driven marketing solutions. The brief is simple: create a concept for a client-facing product at the intersection of technology, marketing, and business transformation.
“Our annual innovation competition, which we colloquially refer to as ‘Shark Tank,’ taps into the network’s global, cross-functional talent and deep understanding of the modern marketer,” said Stagwell Marketing Cloud Chief Marketing Officer Elspeth Rollert. “We pair that industry knowledge with the vast technical resources we have at Stagwell to build SaaS solutions that solve some of the industry’s biggest pain points.”
Past winners of the Stagwell Marketing Cloud Innovation Competition have developed into successful products, including:
- Harris Brand Platform (2018 Winner), an industry-leading brand management software tool that collects critical brand and marketing data on brand competitors and consumers, to help marketers segment, target, measure and optimize campaign effectiveness.
- PRophet (2019 Winner), the only generative and predictive A.I-driven PR tool that helps professionals draft releases and social content in minutes. PRophet was recently named the winner of the Innovation SABRE Awards North America 2023 in the PR Software and Services category.
- ARound (2020 Winner), a first-of-its-kind fan engagement platform that delivers stadium-level augmented reality experiences, in use by the MLB, NFL, and launching soon in the NBA.
- WonderCave (2021 Winner), a peer-to-peer texting solution helping to grow brands and build communities with 1:1 text conversations at scale. WonderCave was crowned the 2022 Campaign Tech Award Winner for Best Texting Platform.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell’s network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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Stagwell and our partners at Infinite Reality teamed up at SXSW 2023 to explore the ways that fandom, technology and consumers are converging in immersive experiences, helping bring consumers closer to the sports, entertainment, music and games they love. Hear from leaders at United Masters, Napster, AFROPUNK and more about how the consumer imperative for more immersive experiences are shaping early entertainment and commerce in the metaverse. Stream episodes from the SXSW 2023 Podcast Lounge below.
– Alexis Williams, Chief Brand Officer, NA
Talent in the Metaverse
What’s next in connection, community, and commerce for avatars, athletes and artists? Hear from Tracy Benson, CEO and Founder of Obsesh, Nova Han of Nova Han Productions, and Helix Wolfson, President of Metaverse Operations at Infinite Reality. Stream the episode.
Creator Economy and the Metaverse
How are creators and platforms envisioning the future of fandom and engagement in the metaverse and other immersive realities? Maggie Malek, CEO, MMI and John Rough, SVP, Enterprise for Untied Masters, discuss. Stream the episode.
Fandom, Music, and Metaverse
VentureBeat’s Dean Takahashi, Jonathan Vlassopulos, CEO of Napster, and Animal Concerts Executive Producer, Music, Anthony Mazzo discuss how brands can connect with artists, music, platforms and communities in the metaverse. Stream the episode.
Inclusivity in the Metaverse
AFROPUNK founder Jocelyn Cooper and Shelby Larkin, Director, Global Partnership development at SoFi Stadium and Hollywood Park discuss diverse communities can benefit from the Metaverse. Stream the episode.
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By: Ray Day
CONTACT:
We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking (fielded Mar. 24-26):
WORRIES ABOUT ECONOMY DECLINE
Today, 83% of Americans are concerned about the economy and inflation – down 2 points from last week and back near December’s 82% rate.
- 79% worry about a potential U.S. recession (no change)
- 78% about U.S. crime rates (down 3 points)
- 73% about political divisiveness (up 1 point)
- 71% about the War on Ukraine (down 1 point)
- 68% about affording their living expenses (down 2 points)
- 67% about a banking crisis (new)
- 66% about the solvency of U.S. banks (new)
- 59% about the security of deposits in banks (new)
- 55% about a new COVID-19 variant (down 3 points)
- 46% about losing their jobs (down 7 points)
INFLATION STILL TOP CONCERN; BANKING CRISIS IS NOT
While Americans remain concerned about inflation, they’re not worried about the recent banking crisis and are divided on the TikTok debate. That’s according to our latest poll with the Center for American Political Studies at Harvard University.
- 67% agree with the Biden administration’s decision to step in and guarantee all customer deposits from Silicon Valley Bank and other failed banks.
- 77% of voters think the government should fully insure deposits at all U.S. banks, not just systematically important firms.
- 71% think the bank failures will affect them “not at all” or “only a little bit.”
- 67% think the deposits in their own banks are safe.
- Americans care more about inflation than the banking crisis: 54% believe the Federal Reserve should prioritize fighting inflation even if it means allowing banks to fail and could lead to a financial crisis in the short term.
- 75% see China as an enemy of the U.S., and 80% think China seeks to replace the U.S. as the key player in global affairs.
- 55% of voters think Biden’s foreign policy is too weak on China.
- At the same time, 75% are split on how to handle TikTok: 45% support a ban in the U.S., while 46% support allowing the app with conditions, such as forcing it to undergo regular security reviews or forcing its Chinese owners to sell their stakes.
MANY AMERICANS STILL FEEL ‘WEALTHY’
Even as the average American household has seen purchasing power and wealth erode, many are still feeling at least somewhat “wealthy,” according to our poll with Fast Company.
- 68% of Americans define wealth as comfort and necessities, as opposed to extravagance and excess.
- 48% say wealth is the ability to comfortably afford necessities like food and shelter with some money left over.
- 20% indicate that being able to afford necessities alone defines wealth.
- 11% define wealth as being able to afford “extravagant purchases.”
40% WORRY AI WILL TAKE THEIR JOB
Generative AI continues to be the headline of 2023 – including in the work place – with 74% of Americans having used the technology for work-related tasks yet 40% worried that the technology is going to replace them.
- The C-suite debate about ChatGPT is intense, with 56% of workers reporting their companies already have implemented discussions or restrictions about using ChatGPT.
- 38% say that the technology will make them more useful in the workplace.
- 42%, however, believe the new tool will make it harder for them to find a new job – with more than 7 in 10 believing AI will replace roles with a heavy focus on data entry and processing, media and communications, coding and even hiring. Roles expected to be replaced the most: data analysis (77%), data entry and processing (75%), media and communication (74%), content creation (73%), PR (72%), coding (71%), customer service (71%), administrative roles (71%) and hiring (71%).
1 IN 2 CAREGIVERS SUFFERING MENTALLY, FINANCIALLY
Caregivers today need support just as much as those they care for, according to our survey with CVS Health.
- 28% of Americans consider themselves to be caregivers – yet 41% say they never wanted to be a caregiver.
- 22% are not compensated for their time, with most taking care of children under the age of 18 (40%), aging parents (35%) or caring for a partner or spouse (21%).
- 47% said that being a caregiver is a financial burden, and 49% report their mental health suffers.
- 37% said they’ve had to quit their job or cut back on work hours due to caregiving responsibilities – especially younger caregivers (57% for Gen Z and young Millennials).
- Caregivers also are making sacrifices in their personal lives: 45% have spent less time participating in their hobbies, have seen their friends less (39%), are falling behind on managing their health (34%), rearranged their home to accommodate people they care for (29%) and have formed unhealthy lifestyle habits (28%).
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- Americans don’t assume moms will stay home with their kids, but the gender pay gap, motherhood penalty, and childcare crisis makes it hard for them to keep working
- 27% of Americans think texting while driving is socially acceptable
- Athletes Maria Sharapova, Allyson Felix and Spencer Dinwiddie Join Stagwell, United Airlines, Diageo, Penske Media Corporation and Axios at Cannes Lions 2023
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We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking (fielded Mar. 17-19):
WORRIES ABOUT ECONOMY STEADY
Today, 85% of Americans are concerned about the economy and inflation – steady with last week and up from 82% rate in December.
- 81% worry about U.S. crime rates (up 1 point)
- 79% about a potential U.S. recession (down 1 point)
- 72% about the War on Ukraine (up 3 points)
- 72% about political divisiveness (down 2 points)
- 70% about affording their living expenses (no change)
- 58% about a new COVID-19 variant (up 3 points)
- 53% about losing their jobs (up 7 points)
62% OF EMPLOYEES WANT FLEXIBLE WORK HOURS; 47% OF COMPANIES OFFER THEM
Flexibility remains king for non-traditional benefits workers feel companies should offer, yet less than half of businesses do so. This is according to our survey with Express Employment Professionals.
- From an employee perspective, it is important that a company offers flexible work hours (62%), flexible work locations (51%), paid leave (48%) and shortened work weeks (36%).
- Yet less than half of hiring decision-makers report their companies do so: 47% say they offer flexible work hours, 40% flexible work locations, 48% paid leave and 23% shortened work weeks.
- Regarding traditional benefits, 54% of U.S. hiring managers say offerings will remain the same as they were in 2022, and 37% expect traditional benefits will increase this year – a significant drop since the first half of 2022, when 50% were talking about traditional benefit increases.
WOMEN KEEP CANNABIS USE QUIET
Many American women are using cannabis but are keeping it quiet, according to our survey with MedMen.
- 37% of American women 21+ use cannabis regularly, with 28% using it at least once a month.
- Younger women are more than twice as likely to use cannabis (ages 21-44: 57%) than older women (ages 45+: 22%).
- Women say they primarily use cannabis for therapeutic reasons, such as relieving anxiety (60%), helping to sleep (58%) and relieving pain (53%).
- Nearly two thirds of women who use cannabis (65%) say there are people in their life who still do not know, including their parents (26%), children (22%) and coworkers (21%).
WOMEN ALSO DEMAND MORE RESPECT
Women believe society expects too much from them and does not respect them enough, according to further insights from our State of Women Report 2023 with theSkimm.
- Released during Women’s History Month, the report investigates and surfaces how women see the work they do, both in their careers and in the home, and how society perceives that work.
- 74% say that “society treats women like second-class citizens” and the “deck is stacked against women.”
- 79% say “I am concerned with the social expectations around unpaid labor/mental load that women are responsible for.”
- 65% say “new legislation and policies that are being passed do not advance women’s rights.”
- 89% are planning to redesign their lives the way they want to.
- 87% have or want to create more sources of financial stability, with 60% adding a side hustle, shifting to a higher-earning career or advocating for a promotion.
- 65% (74% among Black women) have become involved, or plan to, in national politics.
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- More American women are single than ever before—and it’s costing them big money
- What’s on the Easter table and in the basket? Instacart reveals the most popular ‘eats and treats’
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