This year’s programming will inspire conversations surrounding every facet of sport
NEW YORK and AUSTIN, Texas, March 13, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced a new roster of athletes and brand partners confirmed to activate at SPORT BEACH 2025.
Throughout the year, Stagwell is expanding SPORT BEACH’s presence by bringing SPORT BEACH Clubhouses to major industry and sporting events worldwide.
“Our Clubhouses at SXSW, Super Bowl and the World Economic Forum reinforced how sport is a door opener into conversations driving the business, cultural and innovation landscape, and how important it is to be having these conversations now,” said Beth Sidhu, Stagwell’s Chief Brand and Communications Officer.
Newly Announced 2025 Athlete & Media Partners
- Jordan Chiles (gymnastics) – Jordan Chiles is a renowned gymnast and two-time Olympian. At the 2020 Tokyo Olympics, she helped secure a silver medal for Team USA with a standout performance. A passionate advocate for body positivity and mental health, Chiles inspires young athletes around the globe. In 2022, she became one of only three Black gymnasts to sweep the podium at the U.S. Gymnastics Championships, and the following year, she earned two NCAA individual titles with UCLA while embarking on a new chapter as a Nike athlete. Returning to elite competition in 2024, Chiles played a key role in leading Team USA to a gold medal at the Paris Olympics, cementing her status as a trailblazer in the sport.
- Akbar Gbajabiamila (football and media) – Akbar Gbajabiamila, a returning partner to SPORT BEACH, is the current Host of NBC’s four-time Emmy-nominated series American Ninja Warrior, Emmy-nominated host of CBS’ hit show, The Talk, Roku’s newest original series, Fight To Survive, and he also joined NFL Network’s Good Morning Football for the 2024-2025 Season. Akbar also recently hosted the breakout hit, “Tokyo Live!” which debuted on Peacock and covered the Tokyo Olympics as well as hosting multiple seasons of American Ninja Warrior Jr and Team Ninja. Akbar’s critically acclaimed book “Everyone Can Be a Ninja: Find Your Inner Warrior and Achieve Your Dreams,” aims to encourage readers to never give up no matter the obstacle. Akbar is honored to leverage his formidable professional platform to inspire and motivate others as well as advocate for those in need. Currently, he serves on the board for the Asomugha Foundation, which provides pathways to college for disenfranchised youth, as well as for The Michael J. Fox Foundation for Parkinson’s Research.
- Emma Hayes (coach) – Emma Hayes is one of the most influential and accomplished football managers of her generation, known for her leadership and transformative impact on the women’s game. With a coaching career spanning over two decades, she has played a pivotal role in shaping modern football and driving the professionalization of the sport. As the head coach of Chelsea Women from 2012 to 2024, Hayes led the club to unprecedented success, securing seven Women’s Super League (WSL) titles, five FA Cups, two League Cups, and a UEFA Women’s Champions League final appearance. Under her leadership, Chelsea became a dominant force in both English and European football, known for their attacking style, depth of talent, and winning mentality. In 2024, Hayes took on a historic new role as head coach of the U.S. Women’s National Team (USWNT), bringing her strategic expertise and elite-level experience to one of the most successful teams in international football. Beyond her coaching achievements, Hayes is a respected media analyst, keynote speaker, advocate for gender equity in sports and author of “My Leadership Playbook.”
- Scotty James (snowboarding) – With two Olympics medals, 10 X Games Medals and three World Halfpipe Championship Gold Medals, there is no bigger name in snowboarding than Scotty James. Scotty just made history in Aspen, winning his fourth consecutive and 7th Gold Medal at X Games –tied for most ever in the Men’s Super Pipe. Off the snow, Scotty is making an impact in the entrepreneurial space, producing top-quality content via his owned and operated production company 11Oakland. He is also building out a comprehensive portfolio of strategic investments across the technology and consumer product industry, headlined by his recently announced role as a strategic advisor and investor for the X Games. Through this position, Scotty plays a pivotal role in guiding the growth and direction of the X Games business through forging strategic partnerships with key stakeholders, contributing to strategic planning, facilitating athlete feedback, and much more. On top of that, Scotty most recently released two children’s books “MOOKi vs The Big Scary” and “MOOKi vs The Terrible Toys” with Penguin.
- Joakim Noah (basketball) – Joakim Noah played 13 years in the NBA (9 with the Chicago Bulls). He was a two-time NBA all star (2013/2014), 2014 Defensive Player of the Year and 2015 winner of the J. Walter Kennedy award for citizenship. He made the All NBA First Team in 2014. In 2010, along with his mother, the sculptor and expressive art therapist Cecilia Rodhe, Joakim started the Noah’s Arc Foundation, which aims to give youth a stronger sense of self using art and sports as tools for development. Noah’s Arc has worked extensively with youth in Chicago, as well as Joakim’s father Yannick’s hometown of Yaounde, Cameroon. The foundation continues to operate in Chicago and in continental Africa to this day. In 2022, Joakim was named an ambassador for the Basketball Africa League, highlighting his vision and commitment to the African diaspora on a global level. In 2023, Joakim in conjunction with his Noah’s Arc Foundation restarted the ONE CITY Basketball League in Chicago with 28 different violence interruption groups. In 2023, Joakim was named an ambassador to the NBA. Joakim is also an NBA Africa investor to the BAL Ambassador Line.
- Derrick Rose (basketball) – Derrick Rose is a former NBA MVP and 3x NBA All-Star. Rose attended Simeon Career Academy in Chicago, where he became one of the most highly recruited high school basketball players in the country. In the 2008 NBA Draft, Rose was selected as the first overall pick by the Chicago Bulls. He quickly established himself as one of the league’s most exciting young players, winning the NBA Rookie of the Year Award in 2009 and becoming an All-Star in each of his first three seasons. He is the youngest player to be named MVP in NBA history. Rose’s impact goes beyond the basketball court. He is also known for his tireless dedication to his community. In 2014, Rose donated $1 million to After School Matters, a Chicago charity that provides innovative out-of-school programs for teenagers. In 2018, Rose announced the launch of The Rose Scholars, providing hundreds of thousands of dollars in scholarship money to high school students for their college expenses. He is also the author of I’ll Show You, which was published in 2019. After 15 years, Derrick retired from the NBA in 2024 and will have his jersey retired by the Chicago Bulls in the 2025-26 season
- Shannon Sharpe (football and media) – Shannon Sharpe is a former American football player and sports television personality known as one of the greatest tight ends to ever play the game, and he is returning to SPORT BEACH once again this year. During Shannon’s time in the NFL, his accomplishments led him to the Hall of Fame Class of 2011. These included becoming a three-time Super Bowl Champion, eight-time Pro Bowler, and four time First-Team All-Pro. After hanging up his cleats, Shannon launched an award-winning broadcasting career, culminating in the creation of Shay Shay Media—his production powerhouse. Under Shay Shay Media, Shannon produces two of the fastest-growing podcasts in history: “Club Shay Shay” and “Nightcap.” In 2024 alone, these shows amassed over 1 billion views on YouTube and generated more than 9 billion impressions. “Club Shay Shay” also broke records with the most-watched interview of the year, surpassing 87 million views and won an award for Outstanding Podcast – Society and Culture for the 2025 NAACP Image Awards. “Nightcap” with Chad Johnson has become the fastest growing live stream in YouTube history reaching over 4 billion impressions. In 2024, Shannon earned widespread recognition, with accolades from iHeart Radio, the Webby Awards, and the BET Hip Hop Awards. He was also celebrated as NAACP Image Awards’ Entertainer of the Year Nominee, Ebony Magazine’s Power 100 Media Maven, and one of The New York Times’ Breakout Stars of 2024. Beyond media, Shannon is an accomplished entrepreneur. He’s the founder of the fast-growing clothing brand EIGHTYFOUR and in 2021 Shannon co-founded the award-winning Cognac brand “Le Portier” inspired by his grandmother, Mary Porter. His “Shay” by LePortier has been recognized at the World Sip competition as #1 VSOP for taste. Shannon is also currently a contributor on ESPN’s “First Take” with Stephen A. Smith.
Newly Announced 2025 Brand Partners
- Epidemic Sound has transformed the soundtracking experience for global brands and professional creators, with an expansive catalog of world-class music and sound effects that’s seen and heard over 2.5 billion times a day around the globe. Providing a direct license model that comes with all rights included and next-generation soundtracking tools, Epidemic Sound empowers creators to unlock more feeling in everything they create and share their stories with the world. Epidemic Sound continuously enriches its world-class catalog of music by teaming up with artists, composers, and producers to create tracks spanning all genres, while supporting them financially and creatively.
- Fanatics is building a leading global digital sports platform, igniting the passions of sports fans across several distinct businesses and experiences. Through Fanatics, fans can buy their favorite jerseys, lifestyle and streetwear products, headwear, autographs, and memorabilia; collect physical and digital trading cards; attend sports fan festivals, and much more. With the launch of Fanatics Advertising, brands can now participate in this vast ecosystem by engaging fans across the Fanatics portfolio. From advertising across Fanatics.com, league and partner sites, and related apps; to reaching consumers via its Sports Retail Media Network; and at Fanatics Fest, the world’s largest arena for sports and collectibles bringing more than 100,000 fans together to celebrate their favorite leagues, athletes, and celebrities. If brands want to be where sports and culture converge, the Fanatics platform is the place to start.
- Meta returns to SPORT BEACH for a second year, elevating the sports experience through innovation and connection. As Meta builds the future of human interaction, SPORT BEACH attendees will engage in cutting-edge activations, from immersive Quest MR experiences—like watching a game courtside—to exclusive activations on our private charter flight. Meta’s presence underscores its commitment to reimagining how fans connect, play, and experience sports in the digital age.
- New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States1 and one of the largest life insurers in the world. Headquartered in New York City, New York Life’s family of companies offers life insurance, disability income insurance, retirement income, investments, and long-term care insurance. New York Life has the highest financial strength ratings currently awarded to any U.S. life insurer from all four of the major credit rating agencies.2
- Peloton is a fitness and technology company that motivates more than six million Members globally to grow stronger every day. Peloton provides Members with expert instruction and world-class content to create impactful and entertaining workout experiences for anyone at any stage in their fitness journey, at home, outdoors, traveling, or at the gym. Peloton and select Peloton Instructors will be bringing an engaging fitness experience to this year’s SPORT BEACH.
- Premion is a 16-time award-winning, industry-leading CTV/OTT advertising platform. With the scale to reach streaming TV viewers across all 210 U.S. DMAs, Premion’s platform is purpose-built with a local-first approach, delivering CTV and omnichannel advertising with tailored campaign performance that prioritizes premium content, brand safety, advanced targeting, and measurable outcomes. In 2024, Premion was recognized with the CYNOPSIS Best of the Best Award for Best Ad Targeting Solution and the Digiday Media Award for Best Use of Audience Insights. The company earned “TAG Platinum” status and is certified by the Trustworthy Accountability Group (TAG) for Brand Safety, Against Fraud, and Against Malware. For more information, visit www.premion.com.
Previously announced SPORT BEACH brand partners include: Ad Results Media (ARM), The Athletic, Channel Factory, The Chicago Bulls, Clio Sports, Microsoft Advertising, NBCUniversal, Scripps Sports and VII(N) The Seventh Estate.
For the full roster of leaders, innovators, and cultural influencers joining SPORT BEACH 2025, visit sportbeach.com.
Stagwell invites brands, athletes, sports leagues, media platforms and other interested parties to reach out to SportBeach@stagwellglobal.com to get involved.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact:
Kara Gelber
PR@stagwellglobal.com
———————–
1 Based on revenue as reported by “Fortune 500 ranked within Industries, Insurance: Life, Health (Mutual),” Fortune magazine, 6/4/2024. For methodology, please see https://fortune.com/franchise-list-page/fortune-500-methodology-2023/.
2 Individual independent rating agency commentary as of 10/4/2024: A.M. Best (A++), Fitch (AAA), Moody’s Investors Service (Aaa), Standard & Poor’s (AA+).
Related
Articles
In the News, Press Releases, Talent & Awards
Mar 12, 2025
GALE Wins Ad Age Business Transformation Agency of the Year and Adweek U.S. Media Agency of the Year

In the News, Press Releases, Talent & Awards
Mar 10, 2025
Four Stagwell (STGW) Agencies – 72andSunny, Anomaly, Code and Theory and GALE – Awarded 2025 Ad Age Agency A-List Recognition for Business and Creative Transformation

In the News, Press Releases
Mar 07, 2025
Left Field Labs Celebrates 17 Years of Building What’s Next Amid Expanding Global Client Roster

Newsletter
Sign Up
The awards recognize how Stagwell’s (STGW) GALE delivers meaningful business results for its clients, leading the industry in integrated and innovative marketing approaches
NEW YORK, March 12, 2025 /PRNewswire/ — This week, GALE won two of the industry’s top awards: Ad Age’s 2025 Business Transformation Agency of the Year and Adweek’s 2025 U.S. Media Agency of the Year. These accolades recognize GALE’s unique positioning as the industry’s only Business Agency, bringing excellence across all its offerings—from strategy and creative to emerging media and technology—to deliver transformative growth for its clients.
GALE’s recognition as Ad Age’s Business Transformation Agency of the Year underscores its founding mission to deliver measurable business outcomes for its clients. This approach requires strategic, modern solutions for each partner and campaign, forging deeper connections with consumers to drive meaningful change. GALE’s transformational work for Hard Rock, H&R Block, MilkPEP, and Buchanan’s were noted by Ad Age, in particular. For instance, GALE’s “Come Together” campaign–helping Hard Rock develop and launch its first-ever loyalty program, Unity–drove a 20% increase in cross-line-of-business revenue.
GALE’s additional successes include building a CRM program that added $91 million in revenue in just one year for a QSR giant, increasing yearly revenue by 59% for a car rental giant, and reversing a decades-long sales decline for dairy milk.
One of the components of GALE’s business transformation effectiveness is a strong approach to media, as recognized by the Adweek U.S. Media Agency of the Year win. Highlighting GALE’s innovation across media strategy, planning, and execution, key pillars that contributed to this award include: launching Alchemy.Ai, a proprietary AI platform that optimizes media, creative, and operations; formalizing a social-first offering, which drives engagement through audience-centric approaches; and GALE’s commitment to providing equal and unmatched excellence across both its media and creative offerings. Adweek named GALE its Breakthrough Media Agency of the Year just two years ago, reinforcing the agency’s position as a leading force in the space.
Of the wins, GALE’s Global CEO, Andrew Noel, said, “GALE’s recognition as both Business Transformation Agency of the Year and U.S. Media Agency of the Year is a testament to our ability to drive real impact for brands. By seamlessly integrating strategy, creativity, media, and technology, GALE is setting a new standard for what a modern agency can achieve when focused on driving real business results. We’re grateful to our clients whose partnership allows us to execute this vision, and our people who bring it to life.”
“When we added media to our offering just over six years ago, we understood this was critical to pushing boundaries across modern marketing,” added Sophia Zhang, GALE CEO of North America. “With emerging technologies and platforms, evolving consumer behaviors, and the growing demand for seamless brand experiences across channels, our excellence in the media space only bolsters our core offering as a Business Agency.”
GALE remains one of the most diversely awarded agencies in the industry, with other wins across Ad Age’s Data & Analytics Agency of the Year, Campaign US’ Advertising Agency of the Year, Adweek’s Fastest Growing Agency, and Ad Age’s A-List. These agency awards are in addition to top honors for client work, including Cannes Lions Awards, Effie Awards, and ANDY Awards.
About GALE
GALE is a Business Agency. We bring business insights to brand storytelling and activate across every channel. With expertise in business strategy, CRM, loyalty, brand storytelling, integrated, performance, creative, and content marketing, experience design and media, GALE creates marketing systems and communications that grow businesses. GALE delivers strong business outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Denver, Los Angeles, London, Austin, Kansas City and Bengaluru. GALE has received top industry awards including Ad Age‘s A-List, Ad Age‘s Data & Analytics Agency of the Year, Adweek‘s Fastest Growing Agencies and Adweek‘s Breakthrough Media Agency of the Year.
Contact:
Mary Moczula
mary.moczula@galepartners.com
Related
Articles
In the News, Press Releases, Talent & Awards
Mar 12, 2025
GALE Wins Ad Age Business Transformation Agency of the Year and Adweek U.S. Media Agency of the Year

In the News, Press Releases, Talent & Awards
Mar 10, 2025
Four Stagwell (STGW) Agencies – 72andSunny, Anomaly, Code and Theory and GALE – Awarded 2025 Ad Age Agency A-List Recognition for Business and Creative Transformation

In the News, Press Releases
Mar 07, 2025
Left Field Labs Celebrates 17 Years of Building What’s Next Amid Expanding Global Client Roster

Newsletter
Sign Up
BANGKOK, March 12, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, hosted an Asia-Pacific (APAC) leadership summit in Bangkok building on the network’s momentum of driving growth in the region and acquisition of ADK GLOBAL in early 2025.
The acquisition of ADK GLOBAL significantly strengthens Stagwell’s APAC presence, expanding Stagwell’s APAC footprint to over 2,000 team members across 14 countries, and is set to enhance Stagwell’s AI-powered digital marketing capabilities.


Building on this momentum, Stagwell hosted its biennial APAC leadership summit in Bangkok from March 5-7, 2025: a platform for bringing together the network’s regional leaders and reinforcing the network’s strategic vision. Together with Stagwell’s agencies and affiliates, senior leaders from both ADK and Stagwell attended the summit, engaging in high-level discussions on integration, collaboration, and the role of APAC in global success.
Stagwell also leveraged the APAC leadership summit to relaunch its Global Affiliate Program, which bolsters full-service and specialty digital solutions for clients worldwide. By engaging in strategic partnerships with regional affiliates, Stagwell builds on its commitment to delivering next-generation marketing solutions tailored to today’s evolving consumer landscape.
“We’ve spent the past year expanding Stagwell across APAC, and now have 2,500 people in the region,” said Stagwell Chairman and CEO Mark Penn at the summit. “The most important thing for me in founding Stagwell was a collaborative culture where agencies work together while still maintaining their unique character. We’re now right-sized to win bigger and better.”
About Stagwell:
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact:
Kara Gelber
pr@stagwellglobal.com
Related
Articles
In the News, Press Releases, Talent & Awards
Mar 12, 2025
GALE Wins Ad Age Business Transformation Agency of the Year and Adweek U.S. Media Agency of the Year

In the News, Press Releases, Talent & Awards
Mar 10, 2025
Four Stagwell (STGW) Agencies – 72andSunny, Anomaly, Code and Theory and GALE – Awarded 2025 Ad Age Agency A-List Recognition for Business and Creative Transformation

In the News, Press Releases
Mar 07, 2025
Left Field Labs Celebrates 17 Years of Building What’s Next Amid Expanding Global Client Roster

Newsletter
Sign Up
NEW YORK, March 10, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today celebrates four of its agencies recognized in Ad Age’s 2025 Agency A-List: 72andSunny, Anomaly, Code and Theory and GALE.
The Agency A-List is an annual ranking of the top agencies, companies, and innovators, honoring the best work and brightest ideas in advertising, marketing and the expanding innovation landscape.

This year’s winners reflect a breakthrough year of industry-leading digital and creative work from Stagwell’s network on behalf of leading brands including Amazon, Hard Rock, JPMorganChase, Qualcomm, Starbucks, United Airlines, Visa, and more.
2025 award highlights include:
- 72andSunny named No. 9 on Ad Age’s 2025 Agency A-List by turning its founding value of optimism into a business strategy. 72andSunny won 11 new clients and had 7 Super Bowl ads and a 30% increase in revenue. 2024 was a year of standout client work with brands such as United Airlines, Barbie, Activision Blizzard, Venmo and the NFL.
- Anomaly named No. 3 on Ad Age’s 2025 Agency A-List after a significant year of new business welcoming 15 new clients including Starbucks, Chevrolet, Visa, Ferrero Group, Google Shopping and Lululemon. The agency celebrated its 20th anniversary this year and continued to strengthen its entrepreneurial muscle.
- Code and Theory named Ad Age’s 2025 B2B Agency of the Year. Through the agency’s unique ability to incorporate emerging technology with creativity, Code and Theory’s work has translated into massive success for clients in the business-to-business space. Code and Theory’s roster of B2B clients includes Qualcomm, Volvo Trucks, Thomson Reuters, and Amazon Ads.
- GALE named Ad Age’s 2025 Business Transformation Agency of the Year for leading brands into a new era in marketing. The agency stands out for its ability to blend business strategy with bold, creative campaigns brought to life on emerging platforms across social media, gaming, and more. This approach has led to transformative results for diverse clientele, including prominent brands like Hard Rock, H&R Block, and MilkPEP.
“These awards recognize that Stagwell is the destination for first-rate creativity and innovation,” said Stagwell Chairman and CEO Mark Penn. “Congratulations to the teams at 72andSunny, Anomaly, Code and Theory, and GALE for this incredible performance. For a company of our size, winning and servicing the best accounts is a testament to our talent and impact.”
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. www.stagwellglobal.com.
Contact:
Kara Gelber
pr@stagwellglobal.com
Related
Articles
In the News, Press Releases, Talent & Awards
Mar 12, 2025
GALE Wins Ad Age Business Transformation Agency of the Year and Adweek U.S. Media Agency of the Year

In the News, Press Releases, Talent & Awards
Mar 10, 2025
Four Stagwell (STGW) Agencies – 72andSunny, Anomaly, Code and Theory and GALE – Awarded 2025 Ad Age Agency A-List Recognition for Business and Creative Transformation

In the News, Press Releases
Mar 07, 2025
Left Field Labs Celebrates 17 Years of Building What’s Next Amid Expanding Global Client Roster

Newsletter
Sign Up
NEW YORK, March 7, 2025 /PRNewswire/ — Stagwell Inc. (the “Company”) announced today the grant of equity inducement awards. Effective March 7, 2025, the Company granted a total of 69,170 restricted stock units to nine new employees. Each restricted stock unit represents the right to receive one share of the Company’s Class A common stock. The restricted stock units will vest in two installments, with one-third vesting on the second anniversary of the grant date and two-thirds vesting on the third anniversary of the grant date. The restricted stock units are subject to accelerated vesting upon (i) termination of employment by the Company without Cause or (ii) death or disability. The Company granted these awards as a material inducement to employment in accordance with Nasdaq Listing Rule 5635(c)(4).
For more information on Stagwell, please visit www.stagwellglobal.com
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. www.stagwellglobal.com.
Contact:
Beth Sidhu
pr@stagwellglobal.com
Related
Articles
In the News, Press Releases, Talent & Awards
Mar 12, 2025
GALE Wins Ad Age Business Transformation Agency of the Year and Adweek U.S. Media Agency of the Year

In the News, Press Releases, Talent & Awards
Mar 10, 2025
Four Stagwell (STGW) Agencies – 72andSunny, Anomaly, Code and Theory and GALE – Awarded 2025 Ad Age Agency A-List Recognition for Business and Creative Transformation

In the News, Press Releases
Mar 07, 2025
Left Field Labs Celebrates 17 Years of Building What’s Next Amid Expanding Global Client Roster

Newsletter
Sign Up
Leading applied AI capabilities drove double-digit revenue growth for the Stagwell (STGW) firm in 2024 and transformative experiences for Qualcomm, Google, and Hasbro
LOS ANGELES, March 6, 2025 /PRNewswire/ — Left Field Labs, a pioneering creative technology agency within Stagwell (NASDAQ: STGW), marks its 17th anniversary with record 2024 revenue growth driven by a surge in demand for expertise in AI implementation and digital transformation among Fortune 100 clients.

From its beginnings as a three-person startup in Venice Beach, CA, to a 100+-strong global team, Left Field Labs has consistently pushed the boundaries of emerging technology, creativity, and brand strategy. Its work has driven transformation across industries—from pioneering 5G applications with Verizon, developing early electric vehicle prototypes with Ford, launching over 3,000 products and experiences with Google, and driving the first interactive genAI advertising campaign for a major global technology company in 2024.
Now part of the Code and Theory Network, Stagwell’s digital transformation unit, Left Field Labs is accelerating. Left Field Labs closed 2024 with its strongest year yet—marking three consecutive years of double-digit growth and a 27 percent revenue increase. Long-standing partnerships with industry giants like Google, Amazon, and Meta were joined by a wave of new clients in 2024, including Salesforce, Qualcomm, Bloomberg, Oath Soil Life, Viasat, and myCOI. Today, Fortune 100 companies account for more than half of the firm’s revenue.
“Our growth isn’t just about numbers—it’s about the lasting trust we build with our clients. More companies are moving away from traditional agencies and looking for true partners, and that’s a role we take seriously,” said Sarah Mehler, Founder and CEO of Left Field Labs. “Companies like Google, Meta, and Amazon come to us to solve complex challenges and deliver results. Every year, we push ourselves to go further – creatively and technically – to transform ambitious ideas into tangible solutions.”
Driving the Future of AI and Immersive Experiences
With decades of experience in emerging technologies and applied AI, Left Field Labs rapidly prototypes, scales and launches technology-driven experiences that enhance human connection—often within weeks. In recent years, Left Field Labs has led its clients in high-profile experiences and product innovation powered by AI and immersive technologies, some of which include:
- Qualcomm’s “Snapdragon City” – Left Field Labs made on-device AI tangible for Qualcomm at Snapdragon 2024 by blending physical and digital elements into an interactive storytelling experience. This was the first real-time implementation of Snapdragon’s on-device generative AI in an interactive XR environment, demonstrating next-generation computing technology can be both groundbreaking and approachable.
- Hasbro’s “Toy of the Year” AR Experience – Reinventing a classic, Left Field Labs infused augmented reality and AI into Twister to create “Twister Air,” a fun new way for families to play and connect across generations. This innovation earned Twister Air the prestigious Game of the Year prize at the Toy Industry Awards.
- DNA3: Built to power personalized avatars across a network of Web3 experiences, DNA3 leverages generative AI to create diverse 2D and 3D digital assets with precision control and seamless customization. Its adaptability spans gaming, product interfaces, and beyond, allowing users to own their identity across a range of digital experiences.
- Aveda’s Retail Beauty Lab: Aveda has always been rooted in nature, but embracing machine learning opened a new chapter in immersive personalized beauty. Partnering with Left Field Labs, they launched their first ever digital-to-physical integrated experience in flagship stores, allowing users to get personalized hair assessments and product recommendations.
Left Field Labs leveraged its deep expertise in applied AI, product innovation, experiential, and immersive technologies to deliver these groundbreaking experiences.
“Technology needs to go beyond just working properly – it should actually improve people’s lives,” said Eric Lee, Partner and CTO, LFL. “We’re grateful to work with partners who trust us to help them navigate the AI landscape and develop practical applications that genuinely enhance human capabilities. By strengthening our expertise in applied AI and immersive technologies, we’re helping our clients achieve results they hadn’t previously thought possible.”
Discover more of Left Field Labs’ groundbreaking innovations or explore partnership opportunities at www.leftfieldlabs.com
About Left Field Labs
Left Field Labs is a creative technology company that partners with the world’s most ambitious brands to build innovative digital experiences. With 17 years of expertise in emerging technologies, design, and strategy, the firm specializes in crafting transformative solutions that push the boundaries of what’s possible. A proud member of the Stagwell network, Left Field Labs continues to lead at the intersection of creativity and technology. Learn more at https://www.leftfieldlabs.com/.
About The Code and Theory Network
The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey, and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Media Contact:
Brandon Dixon
brandondixon@dcspr.co
Related
Articles
In the News, Press Releases, Talent & Awards
Mar 12, 2025
GALE Wins Ad Age Business Transformation Agency of the Year and Adweek U.S. Media Agency of the Year

In the News, Press Releases, Talent & Awards
Mar 10, 2025
Four Stagwell (STGW) Agencies – 72andSunny, Anomaly, Code and Theory and GALE – Awarded 2025 Ad Age Agency A-List Recognition for Business and Creative Transformation

In the News, Press Releases
Mar 07, 2025
Left Field Labs Celebrates 17 Years of Building What’s Next Amid Expanding Global Client Roster

Newsletter
Sign Up
New strategic leadership role will strengthen NRG’s position as a go-to partner for brands, platforms, and entertainment companies navigating brand challenges and shifting consumer dynamics
LOS ANGELES, March 4, 2025 /PRNewswire/ — NRG (National Research Group), a leading global insights and strategy firm at the intersection of entertainment, media, and technology, has appointed Fotoulla Damaskos to a first-of-its-kind Chief Client Strategist role, focused on accelerating the creativity, consultation, and strategic thinking NRG provides its clients.

“As the media and advertising landscape grows more fragmented, brands need more than just data—they need a true strategic partner to help them connect with audiences in meaningful ways,” said Fotoulla Damaskos, Chief Client Strategist at NRG. “This role is designed to make NRG an even more powerful force for clients, ensuring our insights don’t just inform, but actively drive business decisions, shape go-to-market strategies, and unlock new opportunities for growth.”
Damaskos’ appointment follows a strong track record helping NRG-clients Snapchat, Expedia, Amazon Prime Video, and many others unlock new opportunities through strategic insights. Most recently, she was part of an inter-agency team that helped Stagwell secure the global lead for creative campaigns and social content at Adobe. In this new role, Damaskos will be working across the firm to win and consult on high-value assignments by translating thought leadership, proprietary products, and unique methodologies into actionable strategies.
As Chief Client Strategist, Damaskos will work directly with brands, platforms, and media companies to convert consumer insights into competitive advantage. Whether by shaping brand positioning, mapping the impact of the creator economy to brand growth, or bringing proprietary tools like fan-centric brand measurement and creator insights into the hands of marketers, this role will serve as the bridge that connects data and insights to meaningful action and change.
“At NRG, we don’t just tell our clients what’s coming next; we help them define it,” said Grady Miller, CMO and Head of Trends & Futures at NRG. “This role strengthens our ability to turn insights into action, ensuring clients stay ahead of industry shifts. This appointment marks NRG’s evolution as a strategic growth partner—one that doesn’t simply measure success but helps create it.”
About NRG (National Research Group)
NRG is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world’s most innovative brands turn to us for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, technology, and culture, NRG ensures our clients create with confidence.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Media Contact:
Don Halcombe
+1-312-730-0164
On behalf of NRG
doncommpr@gmail.com
Related
Articles
In the News, Press Releases, Talent & Awards
Mar 12, 2025
GALE Wins Ad Age Business Transformation Agency of the Year and Adweek U.S. Media Agency of the Year

In the News, Press Releases, Talent & Awards
Mar 10, 2025
Four Stagwell (STGW) Agencies – 72andSunny, Anomaly, Code and Theory and GALE – Awarded 2025 Ad Age Agency A-List Recognition for Business and Creative Transformation

In the News, Press Releases
Mar 07, 2025
Left Field Labs Celebrates 17 Years of Building What’s Next Amid Expanding Global Client Roster

Newsletter
Sign Up
NEW YORK, March 4, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW) will be hosting a virtual investor day on April 2, 2025 beginning at 10:00 AM ET. Visit this link to register.
The virtual event will feature presentations from Mark Penn, Chairman & CEO of Stagwell, Frank Lanuto, Chief Financial Officer, and many additional business leaders about Stagwell’s strategic and financial outlook for 2025 and beyond.
A recording of the presentation will be available after the event on Stagwell’s website, www.stagwellglobal.com.
Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
IR Contact:
Ben Allanson
IR@stagwellglobal.com
Related
Articles
In the News, Press Releases, Talent & Awards
Mar 12, 2025
GALE Wins Ad Age Business Transformation Agency of the Year and Adweek U.S. Media Agency of the Year

In the News, Press Releases, Talent & Awards
Mar 10, 2025
Four Stagwell (STGW) Agencies – 72andSunny, Anomaly, Code and Theory and GALE – Awarded 2025 Ad Age Agency A-List Recognition for Business and Creative Transformation

In the News, Press Releases
Mar 07, 2025
Left Field Labs Celebrates 17 Years of Building What’s Next Amid Expanding Global Client Roster

Newsletter
Sign Up
Noel and Zhang will co-lead the Stagwell (STGW) agency’s strategic direction, doubling down on its award-winning Business Agency approach
NEW YORK, March 4, 2025 /PRNewswire/ — Today, Business Agency GALE has announced new leadership, elevating two of its long-time senior executives, Andrew Noel and Sophia Zhang, to CEO of Global and CEO of North America, respectively. The new appointments come after GALE’s founding CEO Brad Simms announced his retirement last month.

“Brad was integral to GALE’s success and we wish him well in this next chapter,” said Noel, one of GALE’s co-founders. “As we take the baton, Sophia and I are excited to build on the agency’s well-established legacy, emphasizing the disruptive approach and innovations that have made it one of the industry’s most-awarded agencies.”
Noel and Zhang, who have been with GALE for a decade, will continue driving the agency’s status as a leader in modern marketing, doubling down on its strategic advisory offering, further enhancing its industry-leading technology, Alchemy.Ai, and fostering a continued emphasis on driving real business growth for its clients.
“GALE’s culture of great people, great clients, and great work is one that we care about deeply,” said Zhang. “The value we bring as a Business Agency is more critical than ever and will define our future success as we set the standard for excellence across creativity, strategy, and technology.”
As Global and North America CEOs, Noel and Zhang will co-lead the agency’s strategic vision and direction, expanding on a close partnership established in their previously held roles of Managing Partners. Both will maintain close oversight of client services and advisory, and have been integral in agency, client, and employee decision-making for several years.
Over the past few years, GALE has experienced unprecedented growth, earning accolades including Ad Age‘s A-List, Ad Age‘s Data & Analytics Agency of the Year, Adweek‘s Fastest Growing Agencies, Adweek‘s Breakthrough Media Agency of the Year, and Campaign US‘ Advertising Agency of the Year. It is also currently shortlisted for Campaign US‘ Digital Innovation Agency of the Year.
“I see a bright future for GALE’s next chapter under Sophia and Andrew’s leadership,” shared Chairman and CEO of Stagwell Mark Penn. “GALE sits at the forefront of modern marketing, and I feel confident the agency will continue to drive strong client outcomes across creative and media ecosystems under their leadership.”
About GALE
GALE is a Business Agency. We bring business insights to brand storytelling and activate across every channel. With expertise in business strategy, CRM, loyalty, brand storytelling, integrated, performance, creative, and content marketing, experience design and media, GALE creates marketing systems and communications that grow businesses. GALE delivers strong business outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Denver, Los Angeles, London, Austin, Kansas City and Bengaluru. GALE has received top industry awards including Ad Age‘s A-List, Ad Age‘s Data & Analytics Agency of the Year, Adweek‘s Fastest Growing Agencies and Adweek‘s Breakthrough Media Agency of the Year.
Contact:
Mary Moczula
mary.moczula@galepartners.com
Related
Articles
In the News, Press Releases, Talent & Awards
Mar 12, 2025
GALE Wins Ad Age Business Transformation Agency of the Year and Adweek U.S. Media Agency of the Year

In the News, Press Releases, Talent & Awards
Mar 10, 2025
Four Stagwell (STGW) Agencies – 72andSunny, Anomaly, Code and Theory and GALE – Awarded 2025 Ad Age Agency A-List Recognition for Business and Creative Transformation

In the News, Press Releases
Mar 07, 2025
Left Field Labs Celebrates 17 Years of Building What’s Next Amid Expanding Global Client Roster

Newsletter
Sign Up
DEMOCRATIC PARTY APPROVAL HITS A RECORD LOW AT 36%, NOW 15 POINTS LOWER THAN THE GOP
72% OF VOTERS SUPPORT THE EXISTENCE OF A U.S. GOVERNMENT AGENCY FOCUSED ON EFFICIENCY INITIATIVES
VOTERS WANT UKRAINE TO NEGOTIATE A SETTLEMENT WITH RUSSIA, BUT MOST ARE OPPOSED TO TERRITORIAL CONCESSIONS AND WANT THE U.S. TO GIVE SECURITY GUARANTEES
NEW YORK and CAMBRIDGE, Mass., Feb. 24, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the February Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
In his first month in office, President Donald Trump’s approval rating is at 52%, with voters most satisfied with his job on immigration, reducing the cost of the government, and returning America to its values. The majority of voters support Trump’s policies on the border, focus on government expenditures, gender, DEI, and offshore drilling but have concerns on his foreign policies involving tariffs, the Israel-Hamas war, and the war in Ukraine. Download key results here.
“People are taking a generally positive wait-and-see attitude for Trump but have really reassessed their attitudes toward Biden, Harris, and the Democrats, taking a much harsher, more negative attitude,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “Trump has a real opportunity here – we’re seeing a healthy, trudging approval edging toward real approval based on how the next couple of months turn out.”
VOTERS FEELING MORE OPTIMISTIC ABOUT DIRECTION OF COUNTRY AND ECONOMY
- 42% of voters say the country is on the right track, up 14 points from January 2025 (Democrats: 21% (-9); Republicans: 71% (+37); Independents: 31% (+12)).
- 31% of voters say their personal financial situation is improving (+5), particularly among Republican, male, Black, and urban voters.
- Inflation and immigration remain the top two issues for voters, with a 6-point increase in concern over corruption.
TRUMP AND THE REPUBLICANS START SECOND TERM WITH NET FAVORABLE RATINGS
- Donald Trump’s favorability stands at 50%, with a net favorable of +7 points.
- More voters have a favorable rather than unfavorable view of key cabinet members such Robert F. Kennedy Jr. (+9), J.D. Vance (+4), and Tulsi Gabbard (+3).
- Voters are split on Elon Musk and Mike Johnson.
- The Democratic Party received its lowest approval rating since at least March 2018, with 33% of Democrats, 86% Republicans, and 70% Independents disapproving. 49% of voters approve of the Republican Party (+1). 36% of voters approve of Congress (+5).
TRUMP POLICIES RECEIVE MAJORITY SUPPORT BUT FACE CONCERN OVER INFLATION AND DIVISIVENESS
- All of Trump’s key policies received majority support except for renaming the Gulf of Mexico to the Gulf of America, with deportation of illegal immigrants who have committed crimes (81%), eliminating fraud and waste in government expenditures (76%), and closing the border (76%) as the top three most supported policies.
- 55% of voters support birthright citizenship for the children of illegal immigrants, with 63% believing it is a requirement in the U.S. constitution, breaking with Trump on the issue.
- 70% of voters believe the government should make hiring decisions based on merit and objective evaluation rather than to achieve diversity. 51% of voters say Diversity, Equity, and Inclusion departments are needed in government.
- 40% of voters say Trump’s policies will make them financially better off, while 36% believe Trump’s policies will make them worse off. 46% of voters say Trump’s policies will increase inflation.
- 54% of voters are worried that Trump’s actions will divide the country (Democrats: 82%; Republicans: 20%; Independents: 61%).
VOTERS OVERWHELMINGLY SUPPORT CUTTING DOWN GOVERNMENT EXPENDITURES BUT ARE SENSITIVE AROUND DATA PRIVACY
- 67% of voters say the current level of U.S. federal government debt is unsustainable.
- 83% of voters favor reducing government expenditures over increasing taxes, and 77% say a full examination of all government expenditures is necessary.
- 70% of voters say government expenditures are filled with waste, fraud, and inefficiency (Democrats: 58%; Republicans: 78%; Independents: 75%), and 69% support the goal of cutting $1 trillion of government expenditures.
- 60% of voters think DOGE is helping make major cuts in government expenditures.
- 58% of voters say DOGE employees should not have access to sensitive information on Americans who benefit from government expenditure programs; including names, social security numbers, addresses, and incomes (Democrats: 75%; Republicans: 39%; Independents: 63%).
TARIFFS SEE MAJORITY SUPPORT BUT VOTERS SPLIT OVER CONCERN ON WHETHER THEY WILL HARM OR HELP
- 57% of voters say tariffs are an effective foreign and economic policy tool. The plurality of voters (44%) believe tariffs on imported goods will increase U.S. government revenue.
- 62% of voters believe tariffs will raise prices of everyday goods (Democrats: 75%; Republicans: 50%; Independents: 62%).
- 54% of voters say tariffs will help the Trump administration get concessions from other countries, but 49% of voters say the recent tariffs on Mexican, Canadian, and Chinese imports will harm rather than help, and 46% of voters say his tariffs on steel and aluminum imports will do harm.
- 61% of voters support reciprocal tariffs, with voters split on whether they will harm or help. 53% of voters believe reciprocal tariffs will cause other countries to lower their tariffs on U.S. goods.
THE MAJORITY OF VOTERS SUPPORT ENDING THE WAR IN UKRAINE, BUT OPPOSE LEAVING OUT UKRAINE AND EUROPEAN LEADERS FROM NEGOTIATIONS
- 72% of voters say they want Ukraine to negotiate a settlement with Russia instead of winning the war. 60% of voters favor Trump announcing direct U.S.-Russia negotiations (Democrats: 40%; Republicans: 85%; Independents: 53%).
- 59% of voters oppose the Trump administration leaving Ukraine’s leaders out of negotiations with Russia. 55% of voters oppose the exclusion of European leaders.
- 57% of voters oppose the Trump administration forcing Ukraine to make territorial concessions to end the war, and 66% of voters say Ukraine should receive security guarantees from the U.S. if it were to make concessions.
- 61% of voters say security guarantees should be contingent on Ukraine sharing revenue from rare earth elements to pay back U.S. military support.
- 63% of voters believe Russia will continue to advance onto other countries if it successfully claims Ukrainian territory.
VOTERS SPLIT ON WHETHER TRUMP WAS SERIOUS ABOUT THE U.S. TAKING OVER GAZA, BELIEVE IT IS A BAD IDEA
- 54% of voters support Trump’s handling of the Israel-Hamas conflict thus far.
- 67% of voters have heard of Trump’s proposal that the U.S. should take over Gaza to redevelop it. 47% of voters believe Trump was being serious, and 53% believe he was posturing to start negotiations.
- 70% of voters believe the U.S. taking over Gaza is a bad idea. 56% of voters oppose removing Palestinians from Gaza to rebuild the territory.
- Support for Israel over Hamas in the conflict remains high, with 77% of voters supporting Israel.
- 76% of voters say Iran’s nuclear weapons facilities should be destroyed. 57% of voters say the U.S. should support Israel in airstrikes on such facilities (Democrats: 45%; Republicans: 74%; Independents: 51%).
The February Harvard CAPS / Harris poll survey was conducted online within the United States on February 19-20, 2025, among 2,443 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS / Harris poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.
About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.
Contact:
Carrie Hsu
pr@stagwellglobal.com
Related
Articles
Events, In the News, Press Releases
Mar 13, 2025
Stagwell (STGW) Reveals Latest Draft Picks for SPORT BEACH 2025, Including a Mix of New and Returning Athletes and Brand Partners

In the News, Press Releases, Talent & Awards
Mar 12, 2025
GALE Wins Ad Age Business Transformation Agency of the Year and Adweek U.S. Media Agency of the Year

Events, Global Affiliates, In the News, Press Releases
Mar 12, 2025
Stagwell (STGW) Accelerates APAC Growth with ADK GLOBAL Acquisition and Leadership Summit in Bangkok
