Quarterback for the Cincinnati Bengals Joe Burrow; former Brazilian soccer player Roberto Carlos; Cleveland Browns defensive end Myles Garrett; professional climber Alex Honnold; former NFL wide receiver Chad “OchoCinco’ Johnson; American snowboarder and 2-time Olympic Gold Medalist Chloe Kim; tennis coach Patrick Mouratoglou; former American football player and sports television personality Shannon Sharpe; 7-time World Champion skier, philanthropist, and businesswoman Mikaela Shiffrin; and American college basketball player JuJu Watkins will participate in featured programming and appearances. 

“Now more than ever, athletes are pushing the boundaries of what’s possible in sport – and the smartest brands are there to meet them,” said Chief Brand and Communications Officer Beth Sidhu. “We look forward to bringing our athletes and brand partners together in year two of Sport Beach, where they’ll once again redefine what it means to build meaningful connections that drive business, fandom, and culture.”

Athletes

• Joe Burrow (football) – A star quarterback for the Cincinnati Bengals, Joe has solidified himself as one of the NFL’s best. Following a successful career at LSU, which included a 2019 National Championship, Joe was awarded the prestigious Heisman Trophy. Entering the NFL as the #1 overall pick in the 2020 Draft, Joe has gone on to set numerous franchise records in his first four seasons with the Bengals, and helped lead the team to an appearance in the 2022 Super Bowl. He was also named the NFL’s Comeback Player of the Year that season.  Off the field, Joe is passionate about giving back to the communities that have fostered his growth, and launched The Joe Burrow Foundation, which focuses on addressing the issues of food insecurity and childhood mental health.
• Roberto Carlos (soccer) – Widely regarded as the greatest left-back of all time, Roberto Carlos, across the course of his 25 year career, recorded 3 Champions League and 4 La Liga triumphs alongside the greatest prize in football; the World Cup for his national side, Brasil. After a successful spell with Brazilian side Palmeiras, Roberto left for Europe where he played in Spain, Turkey and Russia.
• Myles Garrett (football) – Myles is an American football defensive end for the Cleveland Browns and the reigning NFL Defensive Player of the Year. He played college football at Texas A&M, where he received unanimous All-American honors in 2016, and was selected first overall by the Browns in the 2017 NFL draft. Garrett has been named to five Pro Bowls, three first-team All-Pros, and is the reigning NFL Defensive Player of the Year.
• Alex Honnold (climbing) – Alex is widely recognized as the most accomplished and daring rock climber of his generation, gaining national attention for his free solo ascent of El Capitan in Yosemite National Park, immortalized in the Academy Award®-winning documentary Free Solo. This monumental feat solidified his status as a superstar of the climbing community. Beyond climbing, Honnold is known for his humility, environmental advocacy, and philanthropy aimed at preserving climbing areas and promoting access to the outdoors. Whether conquering towering cliffs or advocating for conservation causes, he continues to push the boundaries of human potential, inspiring others to reach new heights in their own lives.
• Chad “OchoCinco” Johnson (football) – Famously known for changing his last name to Ochocinco in 2006, Chad Johnson was drafted 36th overall in the 2001 NFL draft. Fans worldwide quickly embraced his vibrant personality and playmaking ability, making him one of the most prominent figures in sports. Throughout his 11 year NFL career, he earned six Pro-Bowl selections, three All-Pro honors and was inducted into the Cincinnati Bengals’ Ring of Honor in 2023. On the heels of his playing career, Chad transitioned into entertainment, where his compelling storytelling ability captivated audiences globally. He served as a lead analyst for Fox Sports during the 2022 World Cup and co-hosted Inside the NFL on CW this past NFL season. In addition, he partnered with Shannon Sharpe to create Nightcap, a sports podcast that perfectly encapsulates culture. Nightcap recently won a Webby Award for the Best Sports Podcast.
• Chloe Kim (snowboarding) – The 2022 Winter Olympics cemented Chloe as the female face of both snowboarding and action sports when she became the first female in history to win back-to-back Olympic Gold Medals in halfpipe snowboarding. Most recently, Chloe has continued to break records including earning her seventh gold medal at the 2024 X Games where she became the first woman to land a 1260 in a competition. Chloe has been featured on Forbes 30 under 30 list, TIME’s 100 list, and TIME’s 30 Most Influential Teens list (three years in a row), as well as the cover of Time Magazine, Shape, Sports Illustrated, and ESPN Magazine. Chloe cofounded Togethxr, a media platform geared towards elevating and amplifying the voices and stories of female athletes and now serves on the President’s Council on Sports, Fitness & Nutrition.  
• Patrick Mouratoglou (tennis) – Legendary tennis coach of Serena Williams and current coach of Danish star Holger Rune, Patrick is widely recognized as one of the most influential and respected coaches of the 21st century. With 10 Grand Slams titles, 4 Coach of the Year awards, 39 coaching singles titles, 2 Olympic medals, and over 40 players who have reached the Top 100 under his instruction, Patrick knows how to succeed. Voted into the Top 50 most influential people of France by Vanity Fair, his hard work and passion speak for itself.
• Shannon Sharpe (football and media) – Former American football player and sports television personality known as one of the greatest tight ends to ever play the game. After retiring from football, Shannon transitioned to a successful career in sports broadcasting and in 2021 co-founded the award-winning Cognac brand Le Portier.
• Mikaela Shiffrin (skiing) – A native of Edwards, Colo., Mikaela is the greatest skier of all time. Despite being only 28 years old, Mikaela holds the most World Cup wins (97) of any male or female alpine skier in history. Mikaela was named one of Time Magazine’s 100 Most Influential People in the World for her dominance in her sport, her philanthropic work with organizations such as Protect Our Winters, and her authentic connection with her audience when it comes to topics like mental health, the importance of family, and her openness about what it takes to be at the top of one’s craft.
• JuJu Watkins (basketball) – JuJu is an American college basketball player for the USC Trojans. She graduated from Sierra Canyon School in her hometown of Los Angeles, where she was ranked as the number one recruit in her class by ESPN and earned national high school player of the year honors. The All-American shooting guard led her team to their first NCAA Elite Eight in 30 year and has scored the most points as a freshman in NCAA history.

Brand Partners

• Business Insider, a new Sport Beach partner and publisher of business, technology and innovation journalism, will bring its CMO Insider Breakfast to Sport Beach on June 18 to engage chief marketing officers in dynamic discussions exploring how brands leverage experiences and cultural moments to build authentic connections.
• The Chicago Bulls is a global sports and entertainment organization that is part of the National Basketball Association. Founded in 1966, the Bulls have won six NBA championships and become an iconic brand with a worldwide fan base, including more than 38 million followers across multiple social media platforms. The Bulls take pride in championing inclusivity within the workplace and have a longstanding history of giving back to underserved communities across Chicago.
• Diageo, a global leader in premium drinks with over 200 brands and sales in nearly 180 countries, returns as a premier partner of Sport Beach. The “Don Julio Paloma” will be the official cocktail of Sport Beach 2024 and be served throughout the week. Sport Beach attendees will be able to sip on this refreshing cocktail of tequila, grapefruit soda, lime, and a hint of sweetness as they soak up the sun and enjoy the ultimate beach vibes.
• Epidemic Sound has transformed the soundtracking experience for global brands and professional creators, with an expansive catalog of world-class music and sound effects that’s seen and heard over 2.5 billion times a day around the globe. Providing a direct license model that comes with all rights included and next-generation soundtracking tools, Epidemic Sound empowers creators to unlock more feeling in everything they create and share their stories with the world. Epidemic Sound continuously enriches its world-class catalog of music by teaming up with artists, composers, and producers to create tracks spanning all genres, while supporting them financially and creatively.
• La Fete debuted in 2019 as a fresh, modern, and inclusive wine brand geared toward drinkers of all backgrounds. In 2021, the company introduced a limited-release white wine – La Fête du Blanc – which became a permanent addition to the portfolio in 2022, and in 2023, La Fête du Rouge was introduced. According to Circana, La Fête du Rosé was the fastest-growing luxury imported rosé label of 2021 and is now the #3 luxury imported rosé brand in the US. In January 2022, 12-time NBA All-Star Chris Paul (CP3) became an equity partner in the company. Since its inception, the company has donated a portion of the proceeds from every bottle sold to various programs that send underrepresented youth on unique travel experiences and organizations focused on creating opportunities for the BIPOC community in the wine and spirits industry. All La Fête Wines are produced in partnership with the prestigious winemakers of Château Saint-Maur, one of only 18 Cru Classé estates in Provence, situated in the iconic Gulf of St. Tropez.  For more information or to purchase online, please visit LaFeteWine.com.
• LoopMe, the technology company that uses artificial intelligence (AI) to improve brand advertising performance and outcomes, joins Sport Beach as a new partner. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands.
• Meta joins Sport Beach for the first year to provide the ultimate sports experience. Attendees will step into a transformed space with Meta Quest to play Pickleball with a friend or sit courtside at an NBA game. During Open Play, guests will be able to try on the next-gen smart glasses for Ray-Ban Meta and capture life’s best moments to share on Instagram and Facebook. Learn more at www.meta.com and get ready to play on Sport Beach.
• Octillion, now a Premion and Tegna company, and founded in 2019 by Gabe and Tina Greenberg, was purpose built to support streaming advertising for local and mid-market advertisers. As a Sport Beach partner, Octillion will highlight their patent pending technology to insert into live sports at the channel level. Octillion is a platform as a service company (PaaS) powering the planning, buying, attribution and optimization tools for local and mid-market advertisers and agencies utilizing their proprietary tech stack. As the first and only TAG/TrustNet certified transparent CTV/OTT solution for local advertisers, Octillion’s technology stack is founded on the principles of data and business ethics, and transparency powering the future of for local by local advertising for video, CTV, audio, digital, DOOH and more.
• Recess Pickleball will run the Sport Beach Pickleball tournament for the second year. Inspired by the childhood nostalgia of time spent on the playground, Recess Pickleball is a celebration of good old-fashioned fun. Launched in 2021 by childhood friends Maggie Brown and Grace Moore, Recess creates high-quality paddles, clothing and accessories that are built for play, in an array of aesthetic designs that are as approachable as pickleball itself. Backed by tennis stars Naomi Osaka and Nick Kyrgios, our mission is to bring that wholesome Recess feeling to people of all ages, encouraging them to take a break, have some fun, and play.
• Saucony, the ‘Original Running Brand’ and a division of Wolverine World Wide, Inc. (NYSE: WWW), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better life through running culture, self-expression and their impact on the world. For more information, visit www.saucony.com. 

For the full roster of leaders, innovators, and cultural influencers joining Sport Beach 2024, visit sportbeach.com.

To learn more about partnership opportunities on the ground at Sport Beach, reach out to cannescomms@stagwellglobal.com for more information. Sport Beach will be produced by TEAM in partnership with Cheerful Twentyfirst.

About Stagwell 
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media Contact
Kara Gelber
pr@stagwellglobal.com   

This partnership significantly strengthens Stagwell’s reach in the Asia Pacific region as well as the network’s omnichannel media buying and activation capabilities. This addition also underscores the network’s accelerating commitment to growth across Asia, anchored by its regional offices in Singapore and Malaysia, and over 25 affiliate partners in Asia to date.

Amidst predictions that Indonesia is set to be one of the world’s top five economies by GDP in 2030 (per National Research Group), this partnership demonstrates Stagwell’s continued dedication to delivering scalable and seamless client solutions in this fast-growing, mobile-first market.

“As Southeast Asia’s largest economy, Indonesia presents abundant opportunities for global brands to grow with the rise of the urban Indonesian consumer, and for Indonesian brands to take share in the global market,” said Randy Duax, managing director, Asia-Pacific for Stagwell. “Partnering with Leverate positions Stagwell to comprehensively support our clients’ ambitions in this dynamic and diverse market, bringing best-in-class marketing capabilities and intricate understanding of Indonesia’s rich cultural make-up into our service set.”

Founded in 2015, Leverate Group is known for delivering bespoke strategies encompassing media, creativity, and technology. The agency’s clients include Allianz, Astra Group, BTN Bank, BRI Bank, Permata Bank, BMW, and Merries. Leverate Group will offer robust omnichannel media buying and activation capabilities to Stagwell’s global client base, extending the network’s Asia Pacific footprint of creative, media, and digital services.

“At Leverate Group, we have a track record of implementing successful campaigns infused with global knowledge, backed by data-driven insight. We aim not to just build our clients’ brands, but also to grow their businesses. We look forward to collaborating closely with Stagwell to help clients transform for a digital-driven economy,” said Marlina Lim, Chief Executive Officer for Leverate Group.

Stagwell’s Global Affiliate Program powers agile global solutions for clients, allowing Stagwell to partner with regional experts to scale marketing capabilities to new regions. Since the program’s inception, Stagwell has formed partnerships with nearly 80 affiliates across APAC, EMEA, LATAM and North America, extending Stagwell’s global operational reach to 98 countries.

About Stagwell

Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Leverate Group

Leverate Group is an integrated and independent full-service agency rooted in data-driven insights and AI-powered martech expertise that continues to elevate passionate brands by integrating media solutions with meaningful and engaging creative. Leverate’s game changing vision is evidenced through its service offerings, client success stories, and industry recognition. Winner of the Agency of the Year Award 2019, Gold winner Marketing Excellence 2022 and 2023, and two times Gold winner Mob-Ex APAC 2023, Leverate Group aims to extend its expertise in the APAC region through its Jakarta and Singapore offices. Learn more about us at https://leverate.asia/.

Media contacts:

For APAC
Germaine Ong
germaine.ong@stagwellglobal.com

For U.S.
Kara Gelber
pr@stagwellglobal.com 

For Leverate Group
info@leverate.asia

“PROS’ creative strategy and digital innovation expertise helps brands create engaging and purposeful conversations with consumers, consistently pushing the boundaries of PR – making them a true leader in the region,” said Stagwell Chairman and CEO Mark Penn. “I worked in Latin America for several years and have always noted its massive growth potential. This acquisition is key to our accelerated global expansion strategy, and I’m pleased to welcome Daniela and her team to our network.” 

“Since launching our operations in Brazil and Latin America two years ago we’ve driven significant results for regional brands, landed new global clients such as Lenovo and Motorola, and expanded our footprint with the additions of new agency partners to our Global Affiliate network,” said Vinicius Reis, president, Stagwell Brazil and CEO, Crispin Porter and Bogusky (CP+B) Brazil. “In less than 10 years PROS’ ‘People Relations’ approach to creative and digital storytelling has earned the agency widespread recognition and work with the most important brands in the region. Their addition to our network further strengthens Allison’s brand and positions us for significant growth in Brazil and LATAM.”  

PROS employs a contemporary perspective to PR by connecting data and cultural context to execute in various formats. The team of over 130 professionals is co-led by founder and CEO Daniela Graicar and co-CEO Fernanda Tchernobilsky, as well as partner Alan Strozenberg. They will continue to lead the agency. 

“It’s a great accomplishment to be part of an international network so aligned with our values and in retaining the boldness that defines us. The management autonomy that Stagwell offers us and the support for our growth were also decisive factors in this choice,” said Daniela Graicar, founder and CEO, PROS. “More than ever, we are committed to our team and clients – who have gotten us to this point – and excited about the plans for our evolution in the coming years. The depth and breadth of the Allison global network opens up tremendous opportunity for us to show up in new ways for our clients.” 

With clients such as Boticário, Amazon, Mondelez, Vibra, Porto, and Kimberly Clark, the agency closed 2023 with 50% growth and expects to grow another 20% this year.  

PROS will retain its leadership and will collaborate with other Brazil and Latin America agencies in the Stagwell network to expand service offerings to clients. Stagwell’s agency network in Brazil, Argentina, Mexico, and Central America includes Allison, Assembly, Code and Theory’s Truelogic, CP+B, Ink, and Locaria.  

PROS marks Stagwell’s fourth acquisition in 2024, following What’s Next Partners, Sidekick, and Team Epiphany.  

About Stagwell 
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.  

About Allison 
Allison is a global integrated marketing and communications consultancy dedicated to driving growth, innovation, and positive change for clients, colleagues, and communities. With a diverse range of expertise and a forward-looking mindset, Allison delivers game-changing results that make a lasting impact. Allison is owned by Stagwell (NASDAQ: STGW), one of the fastest growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell’s technology, data analytics, insights and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. Learn more at www.allisonworldwide.com.  

Media Contact
For U.S.
Sarah Arvizo 
pr@stagwellglobal.com 

For Brazil: 
Laize Lima 
lmlima@cpbgroup.com 

Through the DCR, clients can gain valuable insights into consumer behavior and marketing efficacy, while ensuring compliance with privacy regulations. Clients will be able to match their first party data with Stagwell’s Consumer Understanding and Engagement platform (CUE), Harris Poll Syndicated Research Data and National Research Group data, as well as additional Stagwell and third-party sources, and then activate those audiences directly across preferred ad tech platforms in an easy and cost-efficient manner.

“Our end goal is to reduce any friction for our clients and their ability to share data in a privacy-centric way,” shared Merrill Raman, Global Chief Technology Officer at Stagwell. “For clients, matching their data within our data clean room grants them unparalleled access to the rich and proprietary data that Stagwell has collected and serves as a single source of truth towards understanding campaign performance in an omnichannel world.”

“We’re excited to continue working with Google Cloud to build the next chapter of digital marketing solutions and keep Stagwell’s agencies at the forefront of marketing outcomes,” shared Mansoor Basha, Chief Technology Officer at Stagwell Marketing Cloud.

This is the second engagement Stagwell has pursued with Google Cloud. In November 2023, Stagwell announced a partnership with Google Cloud to develop marketing use-cases for Generative AI.  

“We’re excited to expand our partnership with Stagwell to bring more actionable business insights to customers,” said Kelly Sitarski, Director of Data and Content Partnerships, Google Cloud. “Using BigQuery, Stagwell can combine, streamline, and optimize its diverse data sources to help marketers achieve their business goals.” 

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Stagwell Marketing Cloud 
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic consumer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Contact:
Kara Gelber
pr@stagwellglobal.com

“We’re thrilled to be recognized as 2024 Advertising Agency of the Year,” GALE President and CEO Brad Simms said. “We take pride in crafting creative, data-driven campaigns that deliver tangible business results, and this award underscores the incredible work our team does across the board to tell our clients’ stories in compelling ways while helping their businesses grow.”

GALE has been recognized several times for its 120% year-on-year growth rate, strong new business pipeline, and standout client work. Campaigns spotlighted by the agency of the year award include the data-driven email campaign Chipotle Doppelganger, which won a Gold Cannes Lion, and Wood Milk, a humor-infused campaign that sparked a cultural conversation for MilkPEP.

Top industry accolades previously earned by GALE include Adweek’s Fastest Growing Agency of the Year, Ad Age’s A-List, Ad Age’s Data & Analytics Agency of the Year, Adweek’s Breakthrough Media Agency of the Year, the Grand Effie and a Gold Lion.

For more information on the Campaign U.S. award, visit: https://www.campaignlive.com/article/advertising-agency-2024-gale/1866007

CONTACT:
Lindsay Bennett
lindsay.bennett@galepartners.com
917 497 5582

About GALE
GALE is a Business Agency. We bring business insights to brand storytelling and activate across every channel. With expertise in business strategy, CRM, loyalty, brand storytelling, integrated, performance, creative, and content marketing, experience design and media, GALE creates marketing systems and communications that grow businesses. GALE delivers strong business outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Denver, Los Angeles, London, Austin, Kansas City and Bengaluru. GALE has received top industry awards including Ad Age‘s A-List, Ad Age‘s Data & Analytics Agency of the Year, Adweek‘s Fastest Growing Agency and Adweek‘s Breakthrough Media Agency of the Year.

James commented, “It’s incredibly exciting to be welcomed into the Forsman & Bodenfors family, a brand we’ve long respected and indeed felt akin to in Europe. We’re looking forward to producing the best of Swedish-inspired creativity, delivered through a London lens – and alongside an agency that continues to embrace CPB London’s reputation for provocative ideas.”

Southgate commented, “Bringing Helen and her brilliant team into the family now makes this the real thing. With this unity, clients get scale, immediate impact, and a combined culture that’s unique to the market. We can do some incredible things together – the stars have aligned.”

The combination of the two agency teams now gives Forsman & Bodenfors a scaled offering in a globally significant market, and provides CPB London’s clients access to a robust global network of agency talent across key markets.

James will work alongside Johan Eghammer, F&B’s Head of Creative, who relocated to London last Summer. Eghammer, a highly awarded creative at Forsman for over two decades, was also previously executive creative director at Crispin Porter Bogusky in Boulder, Colorado.

CPB London has excelled in delivering consistently powerful work for both local and international clients. Recognised in the last two years for its award-winning work by The Burberry British Diversity Awards, The Drum, the British Arrows and the Gerety Awards, the agency also picked up Digiday’s global ‘Greater Good’ gong for its Mother’s Day Cards by Misogynists work and was highly commended Agency of the Year at the Campaign / PRWeek Purpose Awards ’23. 

Founded in 1986, Forsman & Bodenfors has achieved global recognition as one of the most awarded agencies in the world, including winning 100+ Cannes Lions and being named in the Top 3 agencies of the decade. The agency is known for its flat structure, radical approach to collaboration, and commitment to ideas that transform business and shift culture. The agency has received global acclaim for work including ‘Epic Split’ and the Live Test Series for Volvo Trucks, ‘E.V.A initiative’ and multiple launches and campaigns for Volvo Cars, ‘Discover the Originals’ for Visit Sweden, ‘Kami’ for Down Syndrome International, ‘Wow No Cow’ for Oatly, and ‘Marriage Market Takeover’ for SK-II. Forsman & Bodenfors is also the only global creative agency to have achieved gender pay equity as certified by Fair Pay Workplace.

“Bringing Forsman and CPB London together will further bolster Stagwell’s European footprint, enriching an already standout creative offering for our clients,” commented Stagwell EMEA CEO James Townsend. “This unity continues to build on the momentum of our strong European expansion, just weeks after we launched a regional hub at the Blue Fin Building in London and added two other agencies to the Stagwell EMEA umbrella – What’s Next Partners and Sidekick.”

About Forsman & Bodenfors:

Forsman & Bodenfors is a global creative collective transforming our clients’ businesses with ideas that change things. We work with some of the world’s most human brands including Volvo, Mandarin Oriental,  SK-II, Google, Goldman Sachs, Polestar, Diageo, P&G, Crocs, LG, General Mills and H&M. Forsman & Bodenfors is one of the most globally awarded agencies across creativity and innovation, with key accolades including Cannes Lions: Top 3 Independent Agency of the Decade; Contagious Pioneers; Fast Company: Most Innovative Companies; Digiday: Most Collaborative Culture.  Forsman and Bodenfors is also the first and only global creative agency to receive both the global 3% Certification, and global certification from Fair Pay Workplace. We have people across eight offices in Gothenburg, Stockholm, London, Dublin, New York, Singapore, Shanghai and Toronto.

About Stagwell:

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact:

Deborah Abraham: Deborah.abraham@forsman.com
Trudi Harris: tharris@cpbgroup.com 

Photo – https://mma.prnewswire.com/media/2373905/Helen_James_and_Toby_Southgate.jpg

Logo – https://mma.prnewswire.com/media/2373904/Forsman_Bodenfors_Logo.jpg

“The unveiling of Alchemy.Ai reshapes GALE as we know it, marking a massive shift in how we work and the democratization of data across all teams,” GALE CEO Brad Simms says. “When GALE was founded in 2014, we were first-to-market with our unique blend of creative and consultancy centered around data. While we’ve continued to build our model over the last decade to become one of the most celebrated agencies in North America, Alchemy.Ai is the most significant product update we’ve ever made.

“As an agency, our most important asset is our people. It’s why clients choose us. Alchemy.Ai enables our people to work smarter and faster, ultimately giving them more time to spend with clients.”

Trained on all aspects of data used at GALE, including both first-party and third-party data combined with world data, Alchemy.Ai reduces the time spent on critical tasks across all disciplines to help GALE’s almost 800 people work smarter, better and faster. In addition, it transforms agency processes by democratizing access to this information, regardless of department.

Going beyond standard generative AI functionality, Alchemy.Ai has a custom-built application layer with a bespoke UI, as well as additional capabilities for data visualization, enriched and customized algorithms, and search and discovery techniques. Team members will have access to the custom client environments built for the specific accounts they work on. The client environments serve as a one-stop shop for all the data and insights available on each particular client.

Alchemy.Ai has dedicated tools for core capabilities, including:

• Strategy: 20% increase in efficiency for data ingestion and cleanup, fostering deeper collaboration between strategists and data scientists. This optimization allows for faster generation of high-quality business diagnostics and recommendations for clients.
• Audience Insights: Democratizing access to GALE’s robust data environment will enable employees across all domains to query tens of thousands of variables from dozens of integrated sources within one platform using natural language. Reduced time to learn platforms, brief dedicated research teams, and await outputs will boost efficiency by 80%.
• Media Planning: Integrating historical media performance data with media reach and consumption data will generate media plans 20% faster. Within one platform, media planners will be able to explore the relevance and weighting of channels and tactics from more angles at the same time, with the help of optimization algorithms and the ability to iterate on a range of custom constraints.
• New Business: Leveraging a decade of archival documents to create an RFI response tool, trained on the voice of GALE’s CEO. This tool dramatically reduces the time and internal coordination necessary for new business responses from days to just 90 minutes.
• CRM: Harnessing client data to create deeply custom audience segments and provide performance-based communications recommendations. This further elevates GALE’s best-in-class loyalty offering.
• Operations: Simplifying administrative tasks and freeing up time, a concierge-style tool supports project delivery, timesheet tracking, and personalized responses to employee policy inquiries, such as healthcare coverage.

CONTACT: 
Lindsay Bennett
lindsay.bennett@galepartners.com