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PR Contact:
Madeleine Maher
pr@stagwellglobal.com








Pruitt to lead business development and brand communications for the growing Stagwell network connecting creative, media and commerce.

NEW YORK and LOS ANGELES, Feb. 22, 2024 /PRNewswire/ — Stagwell’s (NASDAQ: STGW) Brand Performance Network (BxP), today announced the appointment of Shannon Pruitt as Global Chief Marketing Officer. Shannon will be responsible for business development, marketing and communications globally for BxP, where she previously served as Global Chief Content & Partnership Innovation Officer.

“After spending more than 20 years working in both agency and brand-side roles, I’ve come to understand the headache marketers face when brand and performance marketing operate in silos. The Brand Performance Network flips the script by treating brand and performance as a single, unified action,” said Shannon Pruitt.

After joining Stagwell in 2020, Shannon was elevated to Global Chief Content & Partnership Innovation Officer of BxP in 2021. In this role, Shannon spearheaded partnerships with emerging platforms like Roblox and Audio, while collaborating with BxP agencies and Stagwell on key business initiatives. In 2023, Shannon launched Partners for Progress, Assembly’s Global Diversity & Inclusion initiative, and consolidated Assembly Global’s ESG efforts into Assembly Impact.

Prior to joining Stagwell, Shannon was the Chief Marketing Officer of The Honest Company and the co-founder and CEO of Dentsu’s The Story Lab, amassing experience across Fortune 100 brands including GM, XBox, P&G, Fox, Microsoft, Mondelez, MasterCard and Macy’s. Shannon has also led creative, marketing and business development teams at entertainment powerhouses 19 Entertainment, Mark Burnett Productions, Warner Bros and Octagon. Throughout this time, she was responsible for the strategy and activation of MasterCard’s FIFA World Cup, Major League Baseball, and National Football League sponsorships.

“Given Shannon’s deep background in brand storytelling, partnerships, content creation, and omnichannel campaigns, she is the ideal person to drive forward the Brand Performance Network’s mission. Shannon understands the necessity for connected solutions across creative, media and commerce and can help us tell the story for brands seeking a modern alternative to the legacy players,” said James Townsend, CEO of the Brand Performance Network.

“Shannon is also deeply passionate about sustainable growth and impact for brands. We know that DEI and environmental sustainability are important not only to consumers but to clients who have also made shareholder and business commitments in these areas. Shannon will continue to serve as a trusted advisor to clients defining their path forward,” Townsend added.

To inquire about partnering with the Brand Performance Network, please contact hello@bxpnetwork.com

About Brand Performance Network
The Brand Performance Network (BxP) is a collection of top Stagwell agencies providing B2B and B2C marketers with connected global solutions in creative, media, commerce, data, and technology. BxP has over 5,000 experts across 60 offices in 20 countries, collectively handling over $5 billion in media.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

PR Contact:
Madeleine Maher
pr@stagwellglobal.com

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CONTACT:

Stagwell PR Contact
Beth Sidhu
pr@stagwellglobal.com 

Stagwell IR Contact
Ben Allanson
ir@stagwellglobal.com 

Allison PR Contact
Kate Lynch
kate.lynch@allisonworldwide.com 








Creative collective will bolster multichannel brand storytelling and creative production capabilities at Allison

NEW YORK and LONDON, Feb. 22, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced it has acquired Sidekick, an award-winning collective of specialist agencies focused on experiential, digital storytelling, and branded content. Sidekick will join Allison, a global marketing and communications consultancy within Stagwell.

“Sidekick is at the forefront of storytelling and will be an essential part of the challenger marketing network we are building in Europe,” said Mark Penn, Chairman and CEO, Stagwell. “As we embark on our next chapter in Europe, I’m excited to welcome Duncan and Ollie to our network and see Allison continue to transform its content innovation capabilities.”

The addition of Sidekick will further expand Allison’s footprint in Europe and introduce capabilities in the market that are critical for a new era of integrated brand storytelling. It adds tremendous synergies to Allison’s existing core competencies of strategic communications, influencer marketing, digital, performance marketing and data analytics. 

“After a successful period of collaboration with the Sidekick team, we are delighted to have them officially join the Allison family.  The organisation that the Sidekick founders have built together with their colleagues delivers an impressive suite of services that complements those already offered by Allison and leads with a strong and supportive culture that aligns with our own,” said Scott Allison, Global Chairman of Allison.  He added, “As we continue to expand our operations throughout Europe, Sidekick will form an integral part of this growth story.”

The Sidekick Group launched back in 2021 when experiential agency Kreate and content agency Many Makers came together to form a strategic arm of the business, capitalising its collective expertise on behalf of clients.  Kreate delivers ‘real-world’ activations for clients, specialising in brand experience and live events.  Many Makers is a video and brand content agency that uses digital storytelling including social media, video production, gamification and AR/VR content on behalf of the wider group.

Sidekick Co-founders Duncan McCaslin and Ollie Burgoyne will remain as Managing Directors of their respective teams and both will join Allison’s European management team.  Directors William Howe and Stephen Bradley will also move across in their current roles.  No other staffing changes are planned.

“The acquisition represents a significant leap forward in the growth of Sidekick and our people. Having seen our collective teams work successfully together over the last year or so, we knew that joining with Allison and Stagwell was the logical next step. We see this as the perfect time to combine forces, further enhancing our collective capabilities and ensuring that we continue to deliver outstanding results for our clients,” said Duncan McCaslin, MD of Sidekick and Kreate.

“This is an extremely exciting next step for Sidekick. Having worked alongside the team at Allison for the last two years, we quickly realised that we share the same vision and values.  I can’t wait for our teams to work as one and to be a part of the exciting growth plans that Scott and team have in place,” added Ollie Burgoyne, MD of Sidekick and Many Makers.

This acquisition comes amid a significant European acceleration at Stagwell, which has in recent months appointed James Townsend as CEO, EMEA, and launched a regional hub at the Blue Fin Building in London to connect its 15+ agencies and over 1900 employees within the region.

Sidekick is Stagwell’s second acquisition of the year, following the purchase of Team Epiphany, a culturalist creative agency connecting brands to multicultural consumers, in January 2024.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

About Allison
Allison is a global integrated marketing and communications consultancy dedicated to driving growth, innovation, and positive change for clients, colleagues, and communities. With a diverse range of expertise and a forward-looking mindset, Allison delivers game-changing results that make a lasting impact. Allison is owned by Stagwell (NASDAQ: STGW), one of the fastest growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell’s technology, data analytics, insights and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. Learn more at www.allisonworldwide.com  

Stagwell PR Contact
Beth Sidhu
pr@stagwellglobal.com 

Stagwell IR Contact
Ben Allanson
ir@stagwellglobal.com 

Allison PR Contact
Kate Lynch
kate.lynch@allisonworldwide.com 

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CONTACT:

For APAC
Germaine Ong
germaine.ong@stagwellglobal.com

For U.S.
Sarah Arvizo
pr@stagwellglobal.com




NEW YORK and MANILA, Philippines, Feb. 22, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has added Octopus&Whale, a Philippines-based game and experience design agency that helps companies parlay ideas into immersive communications, to its fast-growing Global Affiliate Network to bolster full-service and specialty digital solutions for clients across Asia-Pacific. 

The partnership comes as Stagwell accelerates its commitment to growth across Asia, anchored by its regional offices in Singapore and Malaysia, and over 25 affiliate partners in Asia to date.

Octopus&Whale is now celebrating its fourth year, having expanded its client base to include some of the Philippines’ most iconic names in business, such as SM, Meralco, NutriAsia, Unilab, and Philippine Airlines. As the country’s only agency with a focus on gaming, they aim to complement the full-service creative, media and digital services offered by Stagwell.

Octopus&Whale was also the first Filipino agency to venture into the blockchain with “Save Our Sharks,” a metaverse initiative generating over $1.5M worth of digital collectibles to drive awareness for Philippine shark conservation.

“Tiempo and the entire Octopus&Whale team strive to exceed client needs while pushing boundaries across immersive experiences. We’re pleased to partner with them and bring their expertise in the fast-growing gaming and experience space to larger clients in the Philippines and Southeast Asia,” said Randy Duax, managing director, Asia-Pacific for Stagwell.

“Through our partnership with Stagwell, we see endless opportunities to amplify our creative vision and reach untapped markets that could benefit from our specialty digital capabilities,” said Joey David Tiempo, founder and CEO, Octopus&Whale. “We are excited to collaborate with other players in this tech-first network and be the guide for businesses who want to explore the gaming space.”

Stagwell’s Global Affiliate Program powers agile global solutions for clients, allowing Stagwell to partner with regional experts to scale marketing capabilities to new regions. Since the program’s inception, Stagwell has formed partnerships with nearly 80 affiliates across APAC, EMEA, LATAM and North America, extending Stagwell’s global operational reach to 98 countries.

About Stagwell
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

Media Contacts:

For APAC
Germaine Ong
germaine.ong@stagwellglobal.com

For U.S.
Sarah Arvizo
pr@stagwellglobal.com

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Madi Maher
pr@stagwellglobal.com  







TEAM’s refreshed brand identity captures the current spirit and momentum of events and experiential as brands double-down on in-person consumer connection.

NEW YORK and FORT LAUDERDALE, Fla., Feb. 20, 2024 /PRNewswire/ — As TEAM prepares to celebrate its 35th anniversary in May, the famed integrated experiential agency within Stagwell (NASDAQ: STGW) is launching a new brand identity ahead of what it calls the “experiential renaissance.”

As digital transformation continues to reshape the consumer-brand connection, TEAM (formerly Team Enterprises) is seeing an influx of brands looking to build affinity and engagement in the flesh, following years of pandemic-fueled digital-first experiences.

“We’ve seen the industry pick itself up again, and as a result, we have had the privilege of working with clients to build even more scaled, engaging, and audacious brand moments. Our new brand identity and focused purpose captures who we’ve always been and will continue to be – a dynamic TEAM focused on creating transformative brand experiences for communities of like-minded individuals. Communities who share passions, careers, cultures, hobbies, and everything in between,” said CEO of TEAM, Dan Gregory.

In recent years, TEAM has worked with leading global brands to do exactly that. From helping La Roche-Posay rally sun lovers to break a Guinness World Record during Save Our Skin Day, to bringing the agave fields and Patron’s Hacienda distillery to tequila fans at music festivals.

“It’s one thing to flawlessly execute a major event, but it’s another to actively guide a client in achieving real objectives; connecting with a specific community in a deeply personal and memorable way, while advancing brand(s) and business. With 35 years of honing this craft, we proudly wave our new banner high as we continue aiming to change the game,” continued Gregory.

The rollout of the new brand identity includes a refreshed website, which opens to the headline “MADE TO EXPERIENCE” boldly stated over recent client work, showcased on the homepage. An emphasis on supercharging human connections and community to build brands is at the heart of the redesign.

Recent Wins and Momentum

As the market rebounds, tenured partners like Bacardi continue to build momentum, while new brands from across industry verticals are increasingly engaging TEAM to support their experiential efforts, including:

  • Floor & Décor recently tapped TEAM to handle experiential grand opening activations across the U.S.;
  • Angel’s Envy Bourbon, partnered with TEAM on a Brand Ambassador program; and
  • City National Bank enlisted TEAM to handle sponsorship and experiential in strategic markets.

Amazon, Molson Coors, Body Armor and Hertz are other highlights in TEAM’s 100,000 yearly global brand activations. TEAM also served as a key production partner for Stagwell’s SPORT BEACH at the Cannes Lions International Festival of Creativity, which brought together brands, platforms and athletes at the intersection of culture and fandom. SPORT BEACH promises to be back bigger and better than ever in 2024.

TEAM was named Ad Age Best Places to Work 2024, a recognition of the top 50 marketing and advertising agencies who are getting the job done for the mutual benefit of employees and employers.

About TEAM
TEAM is an agency dedicated to making impactful brand experiences. We bring big ideas to life in ways that are not just seen and heard but truly felt. Every year, we design and deliver over 100,000 brand activations and events across the globe. Our brand playbooks merge commercial success with creative brilliance, creating meaningful connections and nurturing community spirit. Whether building brands from scratch or revitalizing existing ones, we infuse them with vitality, authenticity, and tangible platforms for interaction. By prioritizing scaled experiences at the core of brand strategy, we empower brands to build deeper relationships, share compelling stories, and engage with audiences authentically. Visit www.weareteam.com.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture–moving creativity with leading–edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

CONTACT: 
Madi Maher
pr@stagwellglobal.com 

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CONTACT:

Gabriela Schulte 
gabriela.schulte@harrisx.com 





Dom Bartkus to lead Washington D.C. market as Senior Vice President and Managing Director; joins the Stagwell (STGW) firm from the Technology and Corporate Reputation practices of Burson, Cohn and Wolfe and PSB Research.

Gabriela Schulte to lead external and media engagements as Vice President of Communications and Marketing and Head of Data Journalism; was formerly a journalist and Executive Producer at The Hill TV.

WASHINGTON, Feb. 8, 2024 /PRNewswire/ — HarrisX, a leading global research consultancy that conducts market research, public policy polling, and social impact studies in more than 40 countries around the world, today announced the expansion of its Washington D.C. office, positioning itself for further growth during the 2024 election.

Dom Bartkus joins HarrisX as a Senior Vice President and Managing Director leading the Washington, DC market. Bartkus most recently served as a Senior Vice President of Issues, Crisis and Public Affairs Communications at Burson Cohn & Wolfe (BCW). Bartkus’s tenure at BCW included three years spent in the UAE where he led the company’s technology communications practice across the Middle East, and prior to BCW Bartkus held key roles at Penn Schoen Berland and Lake Research Partners, two leading DC-based polling firms. Dom has advised leading global companies, NGOs, political campaigns and high-level government officials across four continents. His areas of expertise include corporate reputation, executive positioning, messaging development and crisis communications.

Gabriela Schulte joins HarrisX as Vice President of Marketing and Communications, and Head of Data Journalism. An accomplished journalist and producer, Schulte joins from The Hill and Hill.TV – the newspaper and digital media company that commands one of the largest online audiences in the United States. There, she most recently served asthe Executive Producer of Rising, The Hill’s flagship digital news and debate show,. Prior to that, Schulte oversaw the development of the data-driven political show “What America’s Thinking.”

“HarrisX’s work in the areas of corporate reputation, public affairs, media and social impact has grown by triple digits since the 2020 election cycle, when HarrisX was the most accurate research house and pollster in the country,” said Dritan Nesho, Founder and CEO of HarrisX. “We are doubling down on the accomplishments of the last several years with continued investments in industry experts; Dom and Gabi bring incredible range to the organization as we deliver first-class and multi-disciplinary strategy, policy and communications expertise to Fortune 100 companies navigating today’s complex stakeholder landscape and the intersection of business and politics.”

“HarrisX is a leading research company that advises some of the most iconic global brands and well-respected organizations,” said Dom Bartkus. “I am thrilled to join this dynamic and high-growth team and leverage my experience in strategic research and communications to help further grow the company and lead our Washington D.C., office. “

“I am excited to join the HarrisX team during this transformative phase. The world needs more evidence-driven and transparent insights that not only educate the landscape of business and politics but also contribute positively and significantly to social impact and the ongoing transformation driven by new technologies,” said Gabi Schulte. “As society navigates through a pivotal time, we will delve deep into emerging trends, unafraid of pushing the boundaries of conventional narratives, and ensuring that our data-first approach remains at the forefront of informing critical conversations and decisions. To me that is what epitomizes HarrisX and I look forward to expanding and scaling that formula.”

Bartkus and Schulte join a team of over 75 research consultants, campaign and corporate strategists, and policy and technology experts across offices in Washington D.C., New York City, Tampa, Toronto, London and Singapore with in-house research know-how that represents perspectives from over 20 nationalities and regularly support a wide array of Fortune 100 companies with global footprints. For more information visit: www.harrisx.com

About HarrisX
HarrisX is a leading global research consultancy that regularly conducts major market research, public policy polling and social science studies and consulting engagements in more than 40 countries around the world. It is a proud member of Stagwell Global (STGW). (Learn more at www.harrisx.com.)

About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. (Join us at www.stagwellglobal.com.)

CONTACT: 
Gabriela Schulte 
gabriela.schulte@harrisx.com 

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IR Contact:
Ben Allanson
ir@stagwellglobal.com 

PR Contact:
Sarah Arvizo
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NEW YORK, Feb. 6, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) will report financial results for the three and twelve months ended Dec. 31, 2023, on Tuesday, Feb. 27, 2024, before market open.

Stagwell will host a video webcast to review those results the same day at 8:30 AM (ET). Register here to attend the webcast.

A replay of the webcast will be available following the event at Stagwell’s website, https://www.stagwellglobal.com/investors/.

About Stagwell Inc.
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

IR Contact:
Ben Allanson
ir@stagwellglobal.com 

PR Contact:
Sarah Arvizo
pr@stagwellglobal.com 

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CONTACT:

Jess Santini, VP, Global Marketing 
jess.santini@assemblyglobal.com






Wilde previously held the role of Head of Growth at Wavemaker UK while Herbertson spearheaded commercial innovation at both Astus and Dentsu

LONDON, Feb. 6, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) media agency, Assembly, announced today the appointment of James Wilde as Head of Growth & Marketing and Lizzy Herbertson as Commercial Director in Europe, effective immediately. The strategic appointments are poised to shape the company’s growth trajectory, fuel a wave of innovation, and elevate client experience throughout the region.

Wilde will lead new business development and marketing, harnessing the power of Assembly’s digital-born capabilities to enhance the agency’s brand portfolio across Europe. He brings a wealth of experience in driving growth and exceptional client leadership. Wilde joins Assembly from Wavemaker UK, where he held the position of Head of Growth. He has achieved unparalleled success in client acquisition and retention across a variety of sectors including retail, luxury, transportation and governmental services – working with brands such as Transport for London, William Hill, and Trainline.

As Commercial Director in Europe, Herbertson’s role will center around building strong commercial and business operation models for our clients, strengthening strategic partnerships and investments, and through innovative new ways of working, delivering incremental business outcomes. Prior to Assembly, Herbertson served as the International Agency and Client Lead at Astus and has created UK and Global commercial and engagement strategies at Dentsu. Herbertson has led global client media investments, working with blue-chip brands such as Reckitt Benckiser and One Kraft Heinz.

“I’m delighted to welcome Lizzy and James to Assembly as we are well-positioned to win well and win big – redefining brand performance for our clients. James is an exceptional leader with a proven record of growth know-how and outstanding client leadership,” said Matt Adams, Assembly Europe CEO. “And Lizzy’s remarkable business acumen and impressive track record of commercial success will make her an invaluable asset to our team. We are thrilled to have them both on board to supercharge growth in the European market.”

ABOUT ASSEMBLY EUROPE 

Assembly is a leading global omnichannel media agency, operating in 26 offices worldwide. Our Europe headquarters in London serves as a dynamic regional hub, with presence in Paris, Milan, Amsterdam, Hamburg, Warsaw, Barcelona, Madrid, Copenhagen, and Tel Aviv. With a team of over 400 experts specializing in omnichannel strategies, digital brand and performance, e-commerce, data science, and sustainability, we are committed to finding the change that fuels growth for the world’s top brands. As a trusted strategic partner, our collaborations have predominantly centered around renowned brands in the spheres of luxury, fashion, beauty, retail, and technology. Assembly is honoured to be named one of the few recipients of the prestigious Google Premier Partner of the Year 2023. Our work is powered by our proprietary in-house technology solution, STAGE, and supported by our global talent base of over 1,700 professionals. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com

Media Relations Contact:
Jess Santini, VP, Global Marketing 
jess.santini@assemblyglobal.com

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Sarah Arvizo
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After incredible success of year 1, Sport Beach returns to elevate the power of sports and athletes at the industry–leading conference with focused programming on the most important trends affecting the business and culture of sports 

Clio Sports, Genius Sports, and VII(N) The Seventh Estate confirmed as brand partners of Sport Beach, now situated at La Plage du Festival on the famed Boulevard de la Croisette 

NEW YORK and CANNES, France – Feb. 5, 2024 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, unveiled today the initial athlete and brand partners confirmed to activate at Sport Beach 2024 (June 17–20), the flagship sports business destination at the Cannes Lions International Festival of Creativity (Cannes Lions). In 2023, Sport Beach was built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom. It was the first time these groups converged at Cannes Lions to explore the dynamic culture of sports business, and to great success – with nearly 40 athletes and drawing over 5,000 people.  

Sport Beach 2024, which moves to a larger location at La Plage du Festival, will build on last year’s success to centralize sports’ importance across technology and innovation, global growth, reaching new audiences, media, and food & wine / spirits. Against the backdrop of the Paris 2024 Olympic Games and EURO 2024 tournament, Sport Beach will elevate the importance of global sports, highlighting how the increased connectivity between US and global audiences has made sports pivotal in driving business for athletes, brands, teams / leagues, and media partners.  

“At Sport Beach, our aim is to foster conversations and curate a setting that can happen nowhere else but here,” said Chairman and CEO Mark Penn. “We provide our guests and brand partners the space to navigate the challenges and opportunities presented by the emergence of new technologies and industries within sports and the global communities. Sport Beach is not just about observing these emerging trends, but actively engaging in conversations that shape solutions and drive the future of the global sports industry.” 

Sport Beach Programming Tracks: 

  • Athlete Creators and New Media Curated by WNBA legend Sue Bird and U.S. soccer leader Megan Rapinoe, this track addresses the dynamic shift in the media landscape marked by the emergence of athlete–creators and new media platforms, with a focus on how athletes use podcasts and video to revolutionize brand building and content distribution in sports. As part of this track, Sue and Megan will host a live edition of their podcast “A Touch More” from Sport Beach.  
  • Wine, Spirits, Hospitality Curated by NBA legend and entrepreneur Carmelo Anthony alongside Asani Swann, longtime business partner and co–founder of VII(N)–The Seventh Estate, this track highlights the growing synergy between sports and the wine, spirits, and hospitality sectors, showcasing how athlete–led brands are innovating and reshaping dining and leisure experiences. These discussions and activations at Sport Beach reflect a broader trend of athletes venturing into entrepreneurship, specifically within lifestyle industries. As part of this programming track, Stagwell and VII(N)–The Seventh Estate are collaborating on the first ever Seventh Estate Wine & Spirits Festival to be held at Sport Beach highlighting athlete–leaders in the wine & spirits industry. 
  • Tech & Innovation – The track will explore the forefront of sports technology, examining how emerging innovations are revolutionizing how we interact with sports. From wearables to AR to data analytics / data visualizations and more, this track delves into the integration of cutting–edge technologies in sports and gaming, discussing how they enhance engagement and bring fans closer to the action. These discussions are crucial as they reflect the larger trend of technology’s growing influence in reshaping the industry’s future. 
  • Culture & Community – The Reaching Fans through Culture & Community track emphasizes the fusion of sports, fashion, entertainment, and lifestyle, exploring how this blend is essential for authentically engaging contemporary audiences. This track is increasingly relevant, highlighting the growing importance of cultural engagement in sports marketing and branding. 
  • Global Reach – The Global Reach track at Sport Beach will explore effective strategies for brands and athletes to connect and resonate with diverse, international audiences. Discussions will highlight prominent examples, such as the Paris Olympics and the FIFA World Cup, to discuss the intricacies of global sports marketing, addressing the nuances of different markets, investment opportunities and cultural sensitivities. 

Confirmed Athletes to Date 

  • Carmelo Anthony (basketball) – 10-time NBA All–Star, entrepreneur and philanthropist, Carmelo Anthony has led a storied career as a three–time Olympic gold medalist and number nine on the NBA’s all–time scoring list. Anthony’s incredible career has continued to pave the way for his many other business ventures and philanthropic efforts including his wine estate brand VII(N) The Seventh Estate, production company Creative 7, lifestyle brand STAYME7O, as well as his work as the co–founder of The Social Change Fund which aims to support and invest in critical and timely issues that impact the Black community. 
  • Sue Bird (basketball) – A WNBA legend and decorated athlete, Sue has captured five Olympic Gold Medals, four World Championship Gold Medals, two NCAA Championships, four WNBA Championships, and is a 13x WNBA All–Star. Bird stepped into her entrepreneurial spirit and has co–founded two companies – Togethxr and A Touch More, both in line with her passion to uplift underrepresented voices and stories through allyship and advocacy.  
  • Hélio Castroneves (IndyCar) Hélio Castroneves has over 300 NTT INDYCAR SERIES starts and has scored a record-tying four Indianapolis 500 victories. The Brazilian racer is also a three-time Rolex 24 Hour At Daytona winner and IMSA champion. Castroneves most recently was announced as minority partner to his Indy 500 winning team, Meyer Shank Racing. 
  • Justin Jefferson (football) – A renowned NFL wide receiver and budding icon, Justin Jefferson has quickly become a household name. His Louisiana roots led him to LSU where he won the 2019 national championship. Months later, he was selected by the Minnesota Vikings with the 22nd pick. In his first three years with the Vikings, Justin has accomplished a number of feats: NFL Offensive Player of the Year, First-team All-Pro, Pro-Bowl selection (3x), NFL receptions leader, NFL receiving yards leader, and broken records set by legends like Randy Moss. Off-field, Justin has starred in several international TV commercials and made his signature “Griddy” celebration the hottest dance move out.  
  • Brandon Marshall (football) – A top wide receiver in the NFL for 12 years, he is redefining what is means to be an athlete as the creator of the wildly successful podcast, I Am Athlete (IAA), which tackles essential and controversial topics around sports, culture, and society. Marshall is also the founder and CEO of lifestyle wellness brand, House of Athlete and HOA+, through which he continues to serve his community by raising awareness and providing access to mental and physical health resources. 
  • Paul Rabil (lacrosse) – Paul Rabil is a former professional lacrosse player and considered one of the best lacrosse players of all time. With his brother and Co–Founder Mike, the Rabils started the Premier Lacrosse League (PLL). Over four years, they built a league, established a network partnership with ESPN, and struck deals with corporate partners that include Ticketmaster, Cash App, Adidas, BOSE, Progressive Insurance, Champion, Gatorade, Michelob Ultra and more. In 2022, the Rabils were executive producers on “Fate of a Sport,” an ESPN documentary about the building of the PLL. 
  • Megan Rapinoe (soccer) – Two-time World Cup Champion and Olympic Gold Medalist, Megan Rapinoe is a fan favorite and soccer legend. A vocal leader in every aspect of her life, Megan helped lead the USWNT to the 2019 Women’s World Cup Championship scoring some of the biggest goals of the tournament. Megan is a New York Times’ Best-Selling author, Time100’s Most Influential People and recent Presidential Medal of Freedom award recipient. At the end of 2022, Megan and Sue Bird launched “A Touch More”, a new production company focused on promoting narratives around revolutionaries who move culture forward. 

Brand Partners: 

  • Clio Sports, which celebrates creativity in sports advertising and marketing around the world, returns as a partner with an expanded Sport Beach presence. This year, Clio Sports will host an exclusive event to present a select group of athletes with Honorary Clio Sports Awards, a special recognition given to athletes who are shaping sports culture through ingenuity and innovation. In 2023, Carmelo Anthony received an Honorary Clio Sports Award at the Sport Beach for his inspired creativity on and off the basketball court. 
  • Genius Sports is the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media. Our technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences for the entire sports industry. We are the trusted partner to over 400 sports organizations, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX. Genius Sports is uniquely positioned through cutting-edge technology, scale and global reach to support our partners. Our innovative use of big data, computer vision, machine learning, and augmented reality, connects the entire sports ecosystem from the rights holder all the way through to the fan. 
  • Skip Barber is the world’s largest automotive education and entertainment company offering safe driving academies, racing schools, and corporate events at the most iconic venues in the United States. The Skip Barber Race Series serves as the ultimate training ground for the next generation of racers while Skip Barber Racing competes in multiple professional motorsports series. Our innovative OEM programs elevate the finest automotive marques and our bespoke corporate programs build teamwork and recognize outstanding achievement. 
  • VII(N) The Seventh Estate, the global estate wine brand co–founded by NBA legend and entrepreneur Carmelo Anthony and his longtime business partner Asani Swann, will serve as Sport Beach’s partner for the first ever Seventh Estate Wine & Spirits Festival. 

Stagwell invites brands, athletes, sports leagues/teams, media platforms, journalists, and other interested parties who would like to partner on the ground to reach out to cannescomms@stagwellglobal.com for more information. 

Sport Beach will be produced by TEAM Enterprises in partnership with Cheerful Twentyfirst. 

About Stagwell 

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture–moving creativity with leading–edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. 

Media Contact 

Sarah Arvizo 

pr@stagwellglobal.com   

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CONTACT:

Madi Maher
pr@stagwellglobal.com  






Shaffer will focus on business growth and innovation at Stagwell (STGW) consultancy

NEW YORK, Jan. 31, 2024 /PRNewswire/ — Redscout, a brand strategy and design consultancy within Stagwell (NASDAQ: STGW), today announced Ashley Shaffer as its new Chief Marketing Officer (CMO). Ashley brings a wealth of cross-sector brand and executive leadership experience and will supercharge Redscout’s growth and brand consulting work through a focus on strategic innovation and IP.

Ashley has previously held strategy and leadership roles at Netflix, IDEO, Preacher, and Outerknown. “My favorite kind of brand work is exactly what Redscout is doing,” she shared. “The caliber of talent, forward-thinking approach, and how the team is boldly reshaping industries alongside some of the best brands on the planet really impressed me.”

Throughout its 20+ years of history, Redscout has employed creative urgency to assist marketers in addressing global business challenges. The company has worked on diverse projects, from tackling the literacy crisis with Scholastic to helping Best Buy transform into a multipronged business across various sectors. Redscout has also played a crucial role in fostering consistent growth for individual brands like Bombas and Meow Wolf, solidifying its reputation as a trusted ally to leaders navigating category-defining change.

Redscout’s CEO Ivan Kayser said, “2024 marks the beginning of a new chapter. There’s renewed enthusiasm among brands to be ambitious, push the boundaries, and leverage the spate of new technology at the doorstep, but at the same time, we will need to balance enduring macro uncertainty. For Redscout this was the right time to have a strong leader at the helm with deep consulting and client-side experience to ensure we are as educated, skilled and agile as we can possibly be. We’re honored to have Ashley joining the team!”

About Redscout
Redscout is a brand strategy and design consultancy based in New York, serving clients all over the world. Redscout helps marketing leaders future-proof their brands and products through times of uncertainty. Founded in 2000, the team is a part of Stagwell, in good company alongside Instrument, 72andSunny and Anomaly. Redscout has been a trusted partner to brands such as Best Buy, LiveNation, PepsiCo, Oscar Health and Meow Wolf. To learn more, visit https://www.redscout.com/.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

CONTACT: 
Madi Maher
pr@stagwellglobal.com  

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Originally Released On

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CONTACT:

Alex Birmingham
KWT Global
abirmingham@kwtgloblal.com





Global marketing leader to leverage vast experience spanning sales operations, product strategy, and digital marketing to drive user adoption and growth

NEW YORK, Jan. 24, 2024 /PRNewswire/ — Stagwell Marketing Cloud’s (NASDAQ: STGW) PRophet, the first and only generative and predictive AI SaaS suite built by and for PR and marketing professionals, today announced the appointment of Jason Brandt as its Chief Marketing Officer. Brandt brings more than 30 years of industry experience building and managing digital businesses, driving innovation and scaling growth for global brands.

In his role as CMO, Brandt will be responsible for generating further awareness, adoption and growth of the PRophet Suite – consisting of the Earn, Influence, and Monitor products. It is the most comprehensive and accessible AI solution for brands and agencies alike to improve their productivity and quality of their creative output. He will also help new and existing PRophet customers unlock value from the platform to reach and engage their target audiences in innovative, compelling and resonant ways.

“I’m proud to join PRophet at this critical juncture in the company’s evolution, uniquely positioned to address the challenges that modern communicators face, and offering AI solutions that can immediately make a difference,” Brandt said. “We are really fascinated with vertical AI and helping companies work through the complexities of understanding, sizing and integrating practical AI. We feel PRophet solves that for communication teams.”

Brandt joins PRophet, the flagship product within Stagwell’s Comms Tech Unit, from his previous position as managing partner of Stagwell Technologies. Prior to Stagwell, Brandt served as the Chief Innovation Officer for the P&G Team at WPP, where he focused on integrating creative technology solutions to enhance customer experience and brand loyalty. He also served as the Chief Growth Officer at WPP company Grey Midwest, where he spearheaded growth strategies and fostering internal partnerships across Grey while delivering innovative CRM, digital, and performance marketing capabilities to global brands.

“Jason has a proven track record of innovation and strategic leadership, embodying the future-forward approach that PRophet champions. His expertise will propel us forward in our mission to revolutionize the modern communications landscape through AI-driven tools,” said Aaron Kwittken, founder and CEO of PRophet, and CEO of Stagwell Marketing Cloud, Comms Tech Unit. “With the addition of Jason to our executive team, I am confident that PRophet will continue to drive innovation, foster growth, and reshape the industry.”

About PRophet
PRophet is the first and only generative and predictive AI SaaS suite built by and for PR and marketing professionals. PRophet Earn uses a combination of AI, language processing and machine learning to generate, analyze and test content that predicts earned media interest and sentiment. PRophet Influence combines generative AI, data analytics, and monitoring technology to create personalized influencer marketing programs, while PRophet Monitor introduces the ability to create personalized alerts across a diversity of media channels from within the PRophet platform. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Media Contacts:
Alex Birmingham
KWT Global
abirmingham@kwtgloblal.com

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