Laurel Burton to lead the multidisciplinary creative shop amid record new business streak as CEO
NEW YORK and PORTLAND, Ore., Jan. 23, 2024 /PRNewswire/ — Instrument, a multidisciplinary creative shop that redefines brands and experiences, has appointed Laurel Burton as CEO and unveiled a new roster of executive leaders to support the next chapter of growth for its business. The promotions elevate six indispensable leaders who will collaborate to lead a three-year transformation for Instrument that supports client growth, fuels innovation, and fosters connection across its talent.

“We’re taking bold steps in 2024 to reshape our business for our clients and our talent as we grow Instrument into a world-class network where creativity knows no bounds,” said Laurel Burton, CEO, Instrument.
Those appointments include:
- Laurel Burton, CEO (formerly President)
- Leon Anderson, President (formerly VP, Production)
- Nishat Akhtar as Chief Creative Officer (formerly VP, Creative)
- Tessa Baston as Chief People Officer (formerly VP, People)
- Stephanie Lanning, SVP, Growth (formerly VP, New Business & Marketing)
- JD Hooge as Creative Chair (formerly Chief Creative Officer)
With the appointments, Instrument celebrates its first all-female C-Suite leadership team, building on the company’s recognition as one of the most innovative companies and best workplaces for women and diverse innovators, as acknowledged by Fast Company in 2022 and 2023.
“Our newly-appointed all-female C-Suite team exemplifies our commitment to rewriting the narrative of creative and technology leadership in our industry,” added Leon Anderson, President, Instrument.
2023 saw Instrument activate a new brand and positioning that unified its award-winning product, engineering, digital design, and brand marketing capabilities. Clients resonated; Instrument won over 50 new accounts in 2023, a company record, and expanded its remit with long-term brand and technology partners. Notable client wins include Instacart, Uber, and Pinterest, and expanded partnerships with AWS, Grammarly, and Microsoft.
As it embarks on its next chapter, Instrument will grow its innovation capabilities with an expanded team led by Mike Creighton, Executive Director, Innovation. This team will partner across the organization to weave emerging technology through client solutions and internal operations, devise new solutions and agency intellectual property, and steer Instrument’s overall approach to artificial intelligence.
To inquire about partnering with Instrument, please contact partnerships@instrument.com.
About Instrument
Instrument is a multidisciplinary creative company that redefines brands and experiences, with offices in Portland, Oregon, Brooklyn, New York, and Los Angeles, California. We are a dynamic group of creative technologists and storytellers that use the power of design and technology to co-create groundbreaking work with our clients. We connect brands like never before—helping organizations reimagine the most valuable pieces of their digital ecosystem. With deep talent in the areas of Strategy, Design, Development and Content Creation, we build modern experiences for ambitious brands.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
PR Contact:
Brandon Dixon
pr@stagwellglobal.com
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TRUMP WIDENS LEAD BUT A JANUARY 6 CONVICTION COULD SWING ELECTION
NEW YORK and CAMBRIDGE, Mass., Jan. 22, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the January Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
President Joe Biden’s approval rating is 42% with economic sentiment staying even. His immigration rating sank to 35% as an overwhelming majority of voters now want a bipartisan deal on immigration. The poll also covers public opinion on the 2024 horse race and the Israel-Hamas war. Download key results here.
“For all the talk of international crises, Americans are focused on America and themselves first,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “They are very concerned about immigration, inflation and crime and that’s why many of them are saying they want a new president.”
IMMIGRATION CONCERNS ARE NOW FRONT AND CENTER
- Immigration is now the top concern for voters, up 7 points since last month to 35% (with inflation at second, 32%).
- 77% of voters believe the Biden administration should make a deal with the Republicans to increase border security – including 65% of Democrats.
- 68% believe the Biden administration should make it tougher to get into the U.S. illegally – including 50% of Democrats.
JANUARY 6 MIGHT BE THE ONLY TRUMP CONVICTION THAT COULD SWING ELECTION TO BIDEN
- Trump currently leads the head-to-head against Biden by 7 points.
- If Trump is convicted for mishandling of classified documents, he wins against Biden by 6 points.
- If Trump is convicted on RICO charges for influencing the Georgia 2020 election results, he wins against Biden by 2 points.
- But if Trump is convicted for inciting Capitol riots on January 6, Biden wins by 4 points.
TRUMP’S GOP LEAD GROWS DESPITE BALLOT ACCESS CONTROVERSIES
- Trump leads the GOP primary with 71% support, up 4 points since last month.
- 61% of voters believe Ron DeSantis does not have a viable path to the GOP nomination; 58% believe Nikki Haley does not have a viable path.
- 55% think the Supreme Court should put Trump back on the Colorado ballot, and 64% predict the Supreme Court will do so.
VIEWS ON THE ECONOMY SHOW LITTLE MOVEMENT
- 44% of voters believe their personal economics right now are good or excellent, while 42% say the U.S. economy is strong.
ISRAEL SUPPORT IS STEADY WHILE MAJORITY SUPPORT RETALIATION AGAINST HOUTHIS
- 80% of voters support Israel over Hamas, steady over the past few months (ages 18-24: 57%; ages 65+: 93%).
- 67% believe a ceasefire should happen only after the hostages are released and Hamas removed from power (ages 18-24: 37%; ages 65+: 90%).
- 77% believe the Houthis in Yemen are a terrorist group (ages 18-24: 53%; ages 65+: 91%).
- 74% support the retaliatory attacks by the U.S. and multinational coalition forces against the Houthis (ages 18-24: 61%; ages 65+: 90%).
The January Harvard CAPS / Harris poll survey was conducted online within the United States on January 17-18, 2024, among 2,346 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.
About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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The Stagwell (STGW) agency accelerates omnichannel media innovation in region with new leadership
DUBAI, United Arab Emirates, Jan. 19, 2024 /PRNewswire/ — Today, Assembly announced the appointment of its inaugural Chief Activation Officer in MENA, Ryan Garner. In this strategic leadership role, Garner will spearhead media activation and delivery, reporting to Assembly’s MENA CEO Faisal Dean.

Assembly’s first-ever Chief Activation Officer Ryan Garner
Garner will partner with leadership across functions to drive Assembly’s goals forward in MENA – managing key media partnerships and fostering high-performance teams driven by AI and automation for optimal brand and performance results. He will oversee roughly 140 individuals across the Paid Media Department.
Said Garner, “Assembly contributes unparalleled performance media. I look forward to partnering with Faisal to build on Assembly’s MENA momentum, continuing to take market share with market-leading data, talent, and tech capabilities.”
Garner brings over 15 years of digital experience leading award-winning performance teams at both Publicis and Dentsu – consistently delivering exceptional results across a diverse range of industries and working with blue-chip clients such as P&G, Stellantis, and YOOX Net-a-Porter (Ynap).
“Ryan’s appointment as Chief Activation Officer is another strategic milestone in positioning Assembly as the go-to omnichannel media agency. His exceptional track record, innovative mindset, and proven ability to drive results across diverse industries align seamlessly with our vision for growth,” said Faisal Dean, Assembly MENA CEO.
Garner’s appointment is effective immediately.
ABOUT ASSEMBLY MENA
A leading global omnichannel media agency with 26 offices Globally, Assembly MENA is a fast-growing regional hub with over 230 locally-based experts, leveraging a deep understanding of the market to drive growth for the best brands in the region. Assembly MENA represents over 20 nationalities, including more than 100 Arabic speakers, making a culturally diverse team capable of delivering tailored solutions that resonate with the local audience. With offices in Dubai, Cairo, and Riyadh, Assembly is strategically positioned to serve its clients across a wide range of industries, including retail, automotive, crypto, real estate, tech, and finance sectors, with a proven record of combining data-driven insights, exceptional talent, and innovative technology to deliver integrated, global media capabilities that generate performance and drive significant business growth. For more information, visit assemblyglobal.com.
Media Relations Contact:
Jess Santini, VP, Global Marketing
jess.santini@assemblyglobal.com
Photo – https://mma.prnewswire.com/media/2322491/ASM_RyanGarner_Headshot.jpg
Logo – https://mma.prnewswire.com/media/1963651/4503605/Assembly_Logo.jpg
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Keeble Brings Over Two Decades of Global Finance Leadership Experience to the Stagwell (STGW) Agency
LONDON and NEW YORK, Jan. 18, 2024 /PRNewswire/ — Global media agency Assembly has hired Paul Keeble, a global finance leader with a proven track record of driving profitable growth for companies across the media, advertising, and professional services industries, as Global Chief Financial Officer. Keeble is based in London and will report to Global CEO Rick Acampora.

Paul Keeble is based in London and will report to Assembly Global CEO Rick Acampora.
With over 20 years of global experience and a core focus on enabling profitable growth, Keeble has a history of effective collaboration with senior leadership, providing strategic decision support, and delivering commercial insights that contribute to overall business success.
“We are delighted to welcome Paul into Assembly. As a results-oriented leader, he brings a dynamic and forward-thinking approach to innovative business and financial strategies that drive top-and bottom-line growth,” said Rick Acampora, Global CEO. “Paul’s leadership and financial rigor are of critical importance for us as we continue to grow as an agency and measure and optimize performance for both ours and our client’s businesses. Our proposition is to find the change that fuels growth for our people, our business, and our clients, and Paul will be integral in ensuring we’re able to continue doing that.”
Keeble has held top finance positions at agencies like Wavemaker, Fetch, The Marketing Store, and Draft FCB. As a collaborative and transformation-focused business partner, Paul brings a solid technical background in audit and advisory from Deloitte and is a member of the Institute of Chartered Accountants in England and Wales. Paul has extensive experience leading finance functions within complex matrix organizations, including WPP, Dentsu Aegis Network, and The Interpublic Group, showcasing his ability to navigate diverse and challenging environments.
“I am excited to join Assembly as it continues on its journey of growth and transformation and looking forward to contributing to its continued success,” said Paul Keeble. “I look forward to collaborating with the talented team to elevate financial operations and support the agency’s vision.”
ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.
Press Contact:
Jess Santini, jess.santini@assemblyglobal.com
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MINNEAPOLIS, Jan. 17, 2024 /PRNewswire/ — Michael Stelmaszek is joining full-service creative agency, Yamamoto, a Stagwell (NASDAQ: STGW) company, as Chief Creative Officer.
Stelmaszek, who wrote “The Middle,” the 2021 Jeep Superbowl ad featuring Bruce Springsteen, brings extensive experience with CPG, automotive, financial services and healthcare brands to the Minneapolis-based agency. Stelmaszek’s creative leadership chops, professional network and keen eye for culture will accelerate growth and amplify relevance for a shop that has already doubled in size in the past four years.

Stagwell’s Yamamoto appoints new Chief Creative Officer Michael Stelmaszek.
Before joining Yamamoto, Stelmaszek was Partner and Chief Creative Officer at Detroit-based LUDWIG+, where he led the boutique agency to wins for the Ram REV truck, FIAT 500e, Milo’s Tea Company, fintech lender Biz2Credit and others. Previously, Stelmaszek served as Executive Creative Director at Doner and Group Creative Director at Campbell-Ewald. Former clients include Chevrolet, Fairlife Milk, The United States Postal Service, Kaiser Permanente, Food Lion and the University of Michigan.
“The foundation at Yamamoto is exceptional,” Stelmaszek said. “We have all the right people in all the right places. The curious, courageous, creative culture perfectly aligns with how I want to work. I’m excited to come in and play my part and do what I can to make this great team even better.”
Stelmaszek takes on a role at Yamamoto that has been vacant for the past 18 months as the agency has sought to find the right fit. He will be leading a team of creatives that is scheduled to grow in 2024. Stelmaszek will work out of his home office in Detroit but will frequently travel to Yamamoto’s Minneapolis and Chicago locations.
“Michael is an incredible writer and thinker and cultural maven,” said Shawn Pals, Executive Creative Director at Yamamoto. “I’m excited to partner with him on new business and also to have a co-conspirator in developing our talented team as we continue to grow.”
About Yamamoto
Founded in 1979, Yamamoto is part of the Doner Partners Network (DPN), which was named a 2023 Standout by Ad Age. Yamamoto and DPN are both part of Stagwell, the challenger network built to transform marketing.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact: Maddy Bell, Vice President of Agency Growth | Yamamoto
Mobile: 312.923.7350
mbell@go-yamamoto.com
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IRVING, Texas, Jan. 16, 2024 /PRNewswire/ — Multiview, a nationally recognized B2B marketing firm, proudly announces the promotion of Brandon Webb, formerly Chief Operating Officer, to the position of President.

In his new position as President, Webb will oversee all aspects of Multiview’s operations, including sales, marketing, product development, technology, and customer service.
As COO/CIO, Brandon Webb demonstrated keen insights into industry trends and played a critical role in driving operational excellence at Multiview. In his new position as President, Webb will oversee all aspects of Multiview’s operations, including sales, marketing, product development, technology, and customer service. His strategic vision will guide the company as it continues to deliver innovative marketing solutions to the B2B industry.
“Brandon’s vision, operational expertise, and understanding of our market make him the ideal leader for this role,” said Andy Keith, CEO of Multiview. “His ability to inspire teams and drive innovation has been instrumental in our growth. I am confident that under his leadership, Multiview will continue to thrive and redefine the B2B marketing landscape.”
This strategic leadership transition marks a pivotal moment for Multiview as it continues to evolve and set new standards in B2B marketing solutions.
“I am both humbled and excited by this opportunity,” said Webb. “I look forward to working with our talented team to continue delivering exceptional solutions that drive growth for our clients and association partners. Together, we’re shaping the future of B2B marketing.”
About Multiview
Motivated by our partners’ success, Multiview has dedicated 20 years to providing high-quality digital media solutions to the B2B industry. As a leading digital publisher and marketing company, we unite buyers and sellers to accelerate their growth through the B2B Marketplace. By leveraging our vast network and first-party data on over 10 million B2B professionals across 30 industries, we deliver highly targeted advertisements to unique market segments, resulting in millions of additional revenue for our partners. We’re proud to work alongside 1,200 associations and 12,000 clients to help them turn their goals into reality, because at Multiview: Your Aspiration Is Our Inspiration. Learn more at www.multiview.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
PR Contact:
Maria Brockman
marketing@multiview.com
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Stagwell Chairman and CEO Mark Penn + MNTN President and CEO Mark Douglas to Hold 1:1 Briefings at CES 2024
NEW YORK and AUSTIN, Texas, Jan. 10, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN’s Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop.
Stagwell and MNTN’s strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels.
“For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately,” said MNTN President and CEO Mark Douglas. “Now Stagwell’s performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media.”
“Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients,” said Stagwell Chairman and CEO Mark Penn. “In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way.”
Meeting Client Demands
The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue.
Expanded Toolset
MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes:
- PRophet, a generative and predictive AI platform for PR professionals
- Koalifyed, an influencer discovery and campaign management platform
- ReachTV, the largest streaming television network targeting travelers in airports
Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell’s Mark Penn and MNTN’s Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact ces2024@stagwellglobal.com for more information.
About MNTN
MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company’s Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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The Stagwell (STGW) agency partnered with Talon to activate a first-of-its-kind connected commerce solution designed for all brick-and-mortar retailers
NEW YORK, Jan. 9, 2024 /PRNewswire/ — Today, global media agency Assembly announced the latest in retail media innovation – a first-of-its-kind planning tool called ShopConnect that marries programmatic buying with digital out-of-home (DOOH) to create more effective and meaningful real-time experiences for consumers.
The tool was designed in partnership with Talon, an independent OOH media agency, and Place Exchange, a programmatic SSP, to connect Assembly’s media activation capability to DOOH inventory located inside, outside, and in proximity to retailers across the United States. Assembly is committed to delivering omnichannel, full-funnel connected experiences to help clients’ brands perform, and ShopConnect is an embodiment of that.
ShopConnect redefines how advertisers strategize and execute their DOOH campaigns, targeting audiences at multiple touchpoints as they engage with brands on the path to purchase. ShopConnect ingests users’ behavioral data in real-time, optimizing delivery to ensure the right ads are served at the right time to consumers most likely to engage or convert. Whether consumers are commuting to work, shopping for a special occasion, or simply treating themselves to one of life’s simple pleasures – ShopConnect reaches consumers as they normally interact with the world and brands around them, natively integrated into their day-to-day routines.
“As advertisers seek smarter and more efficient ways to reach their target audiences, ShopConnect is the game-changer they’ve been waiting for and a significant leap forward in brand performance advertising,” said Andrea Montano, Executive Vice President of Insights & Connections at Assembly. “At Assembly, we find the change that fuels growth, and with ShopConnect, we’re pushing the boundaries of what’s possible and giving brands the power to harness the full potential of a data and tech-powered insights tool that makes retail campaigns more targeted, efficient, and measurable. Every impression should drive an outcome and ShopConnect pushes us further toward that goal.”
ShopConnect provides media buyers with direct access to strategic retail media – enabling them to identify, evaluate, activate, and report on DOOH inventory within specific retailer and venue types and drive lifts in consideration, brick-and-mortar visits, and sales. By automating the buying process and targeting specific audiences, ShopConnect reduces the wastage of ad budgets, resulting in higher ROAS (return on ad spend).
“Marketers are increasingly prioritizing omnichannel strategies, and the digitization of OOH has become a powerful element in cross-platform consumer engagement throughout the customer journey,” said Jim Wilson, CEO of Talon U.S. “Our collaboration with Assembly represents a pivotal moment at the crossroads of OOH and retail media. We are equipping brands and agencies with cutting-edge tools and insights to unlock the full potential of OOH in reaching and engaging consumers throughout their purchase journey and driving full-funnel outcomes.”
For more information related to the ShopConnect retail planning tool, contact Andrea Montano, andrea.montano@assemblyglobal.com. For retail activation, contact Jack Politis, jack.politis@assemblyglobal.com.
ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.
ABOUT TALON
Talon is a pioneering global independent Out of Home (OOH) media agency focused on delivering effective, creative, data-driven integrated OOH communications. Combining independence with a collaborative approach, Talon promotes open and transparent working relationships between many of the world’s leading agencies, clients, and media partners. Headquartered in London with offices in Dubai, Dublin, Frankfurt, Manchester, New York, Toronto and Singapore, Talon delivers expertise at the global, national, regional, and local levels. Additionally, the agency has built a global OOH planning and buying network – Talon International – covering 100 markets across the U.S., Europe, Asia, and Latin America. For more information, please visit www.talonooh.com and follow us on Twitter and LinkedIn.
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Team Epiphany brings influence, experiential, and multi-cultural marketing capabilities to the Constellation network
NEW YORK, Jan. 5, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Team Epiphany, a consumer marketing agency specializing in cultural relevance, experiential, progressive multi-cultural marketing, and influencer integration. Team Epiphany joins Stagwell’s Constellation network, further widening its bench of world-class culture-shaping agencies, which include 72andSunny, Instrument, and The Harris Poll, among others.

Coltrane Curtis and Lisa Chu; Credit: Andrew van Tilborgh
Launched in 2004, Team Epiphany pioneered influencer marketing as a term before Twitter or Instagram even existed. Through the power of business-proven personal relationships and integrated creative, strategy and design capabilities, award-winning agency Team Epiphany makes magic happen for clients such as Airbnb, American Express, Coca-Cola, LEGO, HBO (MAX), Campari, Amazon and many more.
Team Epiphany is led by Founder and Managing Partner Coltrane Curtis and Managing Partner Lisa Chu, who oversee a team of 100 across their New York headquarters, and Los Angeles and Miami offices. The agency’s capabilities are exemplified in its past work for:
- AMERICAN EXPRESS – For the past five years American Express has enlisted Team Epiphany to create domestic strategies, execute live experiences, and produce engaging content that delivers business results and earned impact within targeted communities. This work is best exemplified by the AMEX “100 for 100” Program (which invested $2.5 million into Black female entrepreneurs) and multiple collaborative activations and content initiatives with celebrity entrepreneurs such as Elaine Welteroth and Issa Rae.
- HBO (MAX) – Team Epiphany has been HBO’s partner for multicultural programming for more than a decade, executing over 80 marketing programs across its most iconic series, including the audience initiative Scene in Black, and campaigns for “Ballers” and “Insecure.” Notably, Team Epiphany’s work on “Insecure” resulted in unprecedented in-show integrations as well as a strategic partnership with Issa Rae’s HOORAE Media, announced in 2023.
- Heineken – 15 years ago, Team Epiphany and Heineken charted a new approach to brand collaborations for the beer/spirits industry, which is still used today. Team Epiphany’s award-winning #Heineken100 program used the brand’s distinct iconography to co-create products with 40+ partners (including A Bathing Ape, TUMI, and KITH) and seeded them to global influentials – an initiative that ran for 10 consecutive years.
- LEGO – Since 2019, Team Epiphany has partnered with The LEGO Group on a myriad of strategy, influencer, and experiential projects. A highlight of these projects was the launch (and subsequent expansion) of the innovative LEGO® Center for Creative Flow experiential series. This adults-focused series encourages free-flowing expression and mindfulness through an exclusive LEGO build moment paired with awe-inspiring and immersive elements.
“People tend to see Team Epiphany and want to compartmentalize its offerings into ‘multi-cultural’ or ‘experiential,’ but when I met the team, it became clear to me that their deep appreciation and mastery of culture is an essential ingredient for contemporary brands focused on forward-looking growth,” said Justin Lewis, chair, Constellation. “I’m excited to welcome Coltrane, Lisa, and the entire team to the network.”
“We’re excited to become a part of Stagwell and its Constellation network, a company that shares our values and looks to further Team Epiphany’s longstanding commitment to aspirational marketing, embracing culture and impacting communities of influence through our work,” said Coltrane Curtis, founder and managing partner of Team Epiphany. “As the agency celebrates its 20th anniversary, it was important to partner with an industry-leading company that believes in the growth and evolution of what Team Epiphany will become in the future while embracing our award-winning capabilities of today.”
Team Epiphany marks Stagwell’s first acquisition of the year following an acquisitive 2023 cycle with Movers+Shakers in November, Left Field Labs in October, Tinsel Experiential Design in July, and In the Companies of Huskies in April.
For more information about Team Epiphany, please visit TeamEpiphany.com and follow along on social @TeamEpiphany on Instagram and Linkedin.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Constellation
Constellation is a formation of best-in-class agencies within Stagwell (NASDAQ: STGW) across marketing services from data, insights, creativity, technology, and experiential that deploys itself to seize clients’ biggest opportunities and solve their toughest business problems at scale. The collective includes: 72andSunny, Brand Citizens, Colle McVoy, Hunter, Instrument, Jemini, Left Field Labs, Movers+Shakers, Redscout, TEAM Enterprises, Team Epiphany, The Harris Poll, and Tinsel Experiential Design.
About Team Epiphany
TEAM EPIPHANY is the award-winning, BIPOC-founded and operated, culture-first marketing agency specializing in experiential, brand strategy + positioning, influencer integration and PR amplification. Born in 2004, before the advent of Twitter and Instagram, Team Epiphany is the original influencer marketing agency celebrating 20 years of business. With 100+ employees and offices in New York City, Los Angeles, and Miami – Team Epiphany is one of the industry’s most reputable, trusted and culturally-connected agencies with a formidable client roster that includes American Express, Airbnb, Coca-Cola, HBO MAX, Campari, Amazon Studios, Peacock, LEGO and many more.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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AR Leaders Collaborate to Develop Next-Level Shared Experiences in WebAR for Venues Worldwide
NEW YORK and HELSINKI, Jan. 4, 2024 /PRNewswire/ — ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell (NASDAQ: STGW), is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life.

This partnership combines ARound’s connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal’s visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences.
“This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events,” said Josh Beatty, founder and CEO, ARound. “By integrating our fan engagement platform with Immersal’s robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world.”
The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement.
“We’re committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound’s exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before,” Matias Koski, CEO, Immersal.
This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound’s interactive fan experiences with Immersal’s precision technology, the stage is now set for a revolution in live entertainment.
About ARound
ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.
About Immersal
Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal’s team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon (Nasdaq Stockholm: HEXA B) has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR. Learn more at hexagon.com and follow us @HexagonAB.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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