“We’re taking bold steps in 2024 to reshape our business for our clients and our talent as we grow Instrument into a world-class network where creativity knows no bounds,” said Laurel Burton, CEO, Instrument.

Those appointments include: 

• Laurel Burton, CEO (formerly President)
• Leon Anderson, President (formerly VP, Production)
• Nishat Akhtar as Chief Creative Officer (formerly VP, Creative)
• Tessa Baston as Chief People Officer (formerly VP, People)
• Stephanie Lanning, SVP, Growth (formerly VP, New Business & Marketing)
• JD Hooge as Creative Chair (formerly Chief Creative Officer)

With the appointments, Instrument celebrates its first all-female C-Suite leadership team, building on the company’s recognition as one of the most innovative companies and best workplaces for women and diverse innovators, as acknowledged by Fast Company in 2022 and 2023.

“Our newly-appointed all-female C-Suite team exemplifies our commitment to rewriting the narrative of creative and technology leadership in our industry,” added Leon Anderson, President, Instrument.

2023 saw Instrument activate a new brand and positioning that unified its award-winning product, engineering, digital design, and brand marketing capabilities. Clients resonated; Instrument won over 50 new accounts in 2023, a company record, and expanded its remit with long-term brand and technology partners. Notable client wins include Instacart, Uber, and Pinterest, and expanded partnerships with AWS, Grammarly, and Microsoft.

As it embarks on its next chapter, Instrument will grow its innovation capabilities with an expanded team led by Mike Creighton, Executive Director, Innovation. This team will partner across the organization to weave emerging technology through client solutions and internal operations, devise new solutions and agency intellectual property, and steer Instrument’s overall approach to artificial intelligence.

To inquire about partnering with Instrument, please contact partnerships@instrument.com.

About Instrument
Instrument is a multidisciplinary creative company that redefines brands and experiences, with offices in Portland, Oregon, Brooklyn, New York, and Los Angeles, California. We are a dynamic group of creative technologists and storytellers that use the power of design and technology to co-create groundbreaking work with our clients. We connect brands like never before—helping organizations reimagine the most valuable pieces of their digital ecosystem. With deep talent in the areas of Strategy, Design, Development and Content Creation, we build modern experiences for ambitious brands.

About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. 

PR Contact:
Brandon Dixon
pr@stagwellglobal.com 

Garner will partner with leadership across functions to drive Assembly’s goals forward in MENA – managing key media partnerships and fostering high-performance teams driven by AI and automation for optimal brand and performance results. He will oversee roughly 140 individuals across the Paid Media Department.  

Said Garner, “Assembly contributes unparalleled performance media. I look forward to partnering with Faisal to build on Assembly’s MENA momentum, continuing to take market share with market-leading data, talent, and tech capabilities.” 

Garner brings over 15 years of digital experience leading award-winning performance teams at both Publicis and Dentsu – consistently delivering exceptional results across a diverse range of industries and working with blue-chip clients such as P&G, Stellantis, and YOOX Net-a-Porter (Ynap).  

“Ryan’s appointment as Chief Activation Officer is another strategic milestone in positioning Assembly as the go-to omnichannel media agency. His exceptional track record, innovative mindset, and proven ability to drive results across diverse industries align seamlessly with our vision for growth,” said Faisal Dean, Assembly MENA CEO. 

Garner’s appointment is effective immediately. 

ABOUT ASSEMBLY MENA 
A leading global omnichannel media agency with 26 offices Globally, Assembly MENA is a fast-growing regional hub with over 230 locally-based experts, leveraging a deep understanding of the market to drive growth for the best brands in the region. Assembly MENA represents over 20 nationalities, including more than 100 Arabic speakers, making a culturally diverse team capable of delivering tailored solutions that resonate with the local audience. With offices in Dubai, Cairo, and Riyadh, Assembly is strategically positioned to serve its clients across a wide range of industries, including retail, automotive, crypto, real estate, tech, and finance sectors, with a proven record of combining data-driven insights, exceptional talent, and innovative technology to deliver integrated, global media capabilities that generate performance and drive significant business growth. For more information, visit assemblyglobal.com.   

Media Relations Contact:  
Jess Santini, VP, Global Marketing 
jess.santini@assemblyglobal.com     

Photo – https://mma.prnewswire.com/media/2322491/ASM_RyanGarner_Headshot.jpg 
Logo – https://mma.prnewswire.com/media/1963651/4503605/Assembly_Logo.jpg

With over 20 years of global experience and a core focus on enabling profitable growth, Keeble has a history of effective collaboration with senior leadership, providing strategic decision support, and delivering commercial insights that contribute to overall business success.

“We are delighted to welcome Paul into Assembly. As a results-oriented leader, he brings a dynamic and forward-thinking approach to innovative business and financial strategies that drive top-and bottom-line growth,” said Rick Acampora, Global CEO. “Paul’s leadership and financial rigor are of critical importance for us as we continue to grow as an agency and measure and optimize performance for both ours and our client’s businesses. Our proposition is to find the change that fuels growth for our people, our business, and our clients, and Paul will be integral in ensuring we’re able to continue doing that.”

Keeble has held top finance positions at agencies like Wavemaker, Fetch, The Marketing Store, and Draft FCB. As a collaborative and transformation-focused business partner, Paul brings a solid technical background in audit and advisory from Deloitte and is a member of the Institute of Chartered Accountants in England and Wales. Paul has extensive experience leading finance functions within complex matrix organizations, including WPP, Dentsu Aegis Network, and The Interpublic Group, showcasing his ability to navigate diverse and challenging environments.

“I am excited to join Assembly as it continues on its journey of growth and transformation and looking forward to contributing to its continued success,” said Paul Keeble. “I look forward to collaborating with the talented team to elevate financial operations and support the agency’s vision.”

ABOUT ASSEMBLY

Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.

Press Contact: 

Jess Santini, jess.santini@assemblyglobal.com

Before joining Yamamoto, Stelmaszek was Partner and Chief Creative Officer at Detroit-based LUDWIG+, where he led the boutique agency to wins for the Ram REV truck, FIAT 500e, Milo’s Tea Company, fintech lender Biz2Credit and others. Previously, Stelmaszek served as Executive Creative Director at Doner and Group Creative Director at Campbell-Ewald. Former clients include Chevrolet, Fairlife Milk, The United States Postal Service, Kaiser Permanente, Food Lion and the University of Michigan.

“The foundation at Yamamoto is exceptional,” Stelmaszek said. “We have all the right people in all the right places. The curious, courageous, creative culture perfectly aligns with how I want to work. I’m excited to come in and play my part and do what I can to make this great team even better.”

Stelmaszek takes on a role at Yamamoto that has been vacant for the past 18 months as the agency has sought to find the right fit. He will be leading a team of creatives that is scheduled to grow in 2024. Stelmaszek will work out of his home office in Detroit but will frequently travel to Yamamoto’s Minneapolis and Chicago locations.

“Michael is an incredible writer and thinker and cultural maven,” said Shawn Pals, Executive Creative Director at Yamamoto. “I’m excited to partner with him on new business and also to have a co-conspirator in developing our talented team as we continue to grow.”

About Yamamoto
Founded in 1979, Yamamoto is part of the Doner Partners Network (DPN), which was named a 2023 Standout by Ad Age. Yamamoto and DPN are both part of Stagwell, the challenger network built to transform marketing.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact: Maddy Bell, Vice President of Agency Growth | Yamamoto
Mobile: 312.923.7350
mbell@go-yamamoto.com

As COO/CIO, Brandon Webb demonstrated keen insights into industry trends and played a critical role in driving operational excellence at Multiview. In his new position as President, Webb will oversee all aspects of Multiview’s operations, including sales, marketing, product development, technology, and customer service. His strategic vision will guide the company as it continues to deliver innovative marketing solutions to the B2B industry.

“Brandon’s vision, operational expertise, and understanding of our market make him the ideal leader for this role,” said Andy Keith, CEO of Multiview. “His ability to inspire teams and drive innovation has been instrumental in our growth. I am confident that under his leadership, Multiview will continue to thrive and redefine the B2B marketing landscape.”

This strategic leadership transition marks a pivotal moment for Multiview as it continues to evolve and set new standards in B2B marketing solutions.

“I am both humbled and excited by this opportunity,” said Webb. “I look forward to working with our talented team to continue delivering exceptional solutions that drive growth for our clients and association partners. Together, we’re shaping the future of B2B marketing.”

About Multiview
Motivated by our partners’ success, Multiview has dedicated 20 years to providing high-quality digital media solutions to the B2B industry. As a leading digital publisher and marketing company, we unite buyers and sellers to accelerate their growth through the B2B Marketplace. By leveraging our vast network and first-party data on over 10 million B2B professionals across 30 industries, we deliver highly targeted advertisements to unique market segments, resulting in millions of additional revenue for our partners. We’re proud to work alongside 1,200 associations and 12,000 clients to help them turn their goals into reality, because at Multiview: Your Aspiration Is Our Inspiration. Learn more at www.multiview.com.  

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

PR Contact:
Maria Brockman
marketing@multiview.com 

Launched in 2004, Team Epiphany pioneered influencer marketing as a term before Twitter or Instagram even existed. Through the power of business-proven personal relationships and integrated creative, strategy and design capabilities, award-winning agency Team Epiphany makes magic happen for clients such as Airbnb, American Express, Coca-Cola, LEGO, HBO (MAX), Campari, Amazon and many more.

Team Epiphany is led by Founder and Managing Partner Coltrane Curtis and Managing Partner Lisa Chu, who oversee a team of 100 across their New York headquarters, and Los Angeles and Miami offices. The agency’s capabilities are exemplified in its past work for:

• AMERICAN EXPRESS – For the past five years American Express has enlisted Team Epiphany to create domestic strategies, execute live experiences, and produce engaging content that delivers business results and earned impact within targeted communities. This work is best exemplified by the AMEX “100 for 100” Program (which invested $2.5 million into Black female entrepreneurs) and multiple collaborative activations and content initiatives with celebrity entrepreneurs such as Elaine Welteroth and Issa Rae.
• HBO (MAX) – Team Epiphany has been HBO’s partner for multicultural programming for more than a decade, executing over 80 marketing programs across its most iconic series, including the audience initiative Scene in Black, and campaigns for “Ballers” and “Insecure.” Notably, Team Epiphany’s work on “Insecure” resulted in unprecedented in-show integrations as well as a strategic partnership with Issa Rae’s HOORAE Media, announced in 2023.
• Heineken – 15 years ago, Team Epiphany and Heineken charted a new approach to brand collaborations for the beer/spirits industry, which is still used today. Team Epiphany’s award-winning #Heineken100 program used the brand’s distinct iconography to co-create products with 40+ partners (including A Bathing Ape, TUMI, and KITH) and seeded them to global influentials – an initiative that ran for 10 consecutive years.
• LEGO – Since 2019, Team Epiphany has partnered with The LEGO Group on a myriad of strategy, influencer, and experiential projects. A highlight of these projects was the launch (and subsequent expansion) of the innovative LEGO® Center for Creative Flow experiential series. This adults-focused series encourages free-flowing expression and mindfulness through an exclusive LEGO build moment paired with awe-inspiring and immersive elements.

“People tend to see Team Epiphany and want to compartmentalize its offerings into ‘multi-cultural’ or ‘experiential,’ but when I met the team, it became clear to me that their deep appreciation and mastery of culture is an essential ingredient for contemporary brands focused on forward-looking growth,” said Justin Lewis, chair, Constellation. “I’m excited to welcome Coltrane, Lisa, and the entire team to the network.”

“We’re excited to become a part of Stagwell and its Constellation network, a company that shares our values and looks to further Team Epiphany’s longstanding commitment to aspirational marketing, embracing culture and impacting communities of influence through our work,” said Coltrane Curtis, founder and managing partner of Team Epiphany. “As the agency celebrates its 20^th anniversary, it was important to partner with an industry-leading company that believes in the growth and evolution of what Team Epiphany will become in the future while embracing our award-winning capabilities of today.”

Team Epiphany marks Stagwell’s first acquisition of the year following an acquisitive 2023 cycle with Movers+Shakers in November, Left Field Labs in October, Tinsel Experiential Design in July, and In the Companies of Huskies in April.

For more information about Team Epiphany, please visit TeamEpiphany.com and follow along on social @TeamEpiphany on Instagram and Linkedin.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Constellation 
Constellation is a formation of best-in-class agencies within Stagwell (NASDAQ: STGW) across marketing services from data, insights, creativity, technology, and experiential that deploys itself to seize clients’ biggest opportunities and solve their toughest business problems at scale. The collective includes: 72andSunny, Brand Citizens, Colle McVoy, Hunter, Instrument, Jemini, Left Field Labs, Movers+Shakers, Redscout, TEAM Enterprises, Team Epiphany, The Harris Poll, and Tinsel Experiential Design.

About Team Epiphany
TEAM EPIPHANY is the award-winning, BIPOC-founded and operated, culture-first marketing agency specializing in experiential, brand strategy + positioning, influencer integration and PR amplification. Born in 2004, before the advent of Twitter and Instagram, Team Epiphany is the original influencer marketing agency celebrating 20 years of business. With 100+ employees and offices in New York City, Los Angeles, and Miami – Team Epiphany is one of the industry’s most reputable, trusted and culturally-connected agencies with a formidable client roster that includes American Express, Airbnb, Coca-Cola, HBO MAX, Campari, Amazon Studios, Peacock, LEGO and many more.

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com 

This partnership combines ARound’s connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal’s visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences.

“This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events,” said Josh Beatty, founder and CEO, ARound. “By integrating our fan engagement platform with Immersal’s robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world.”

The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement.

“We’re committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound’s exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before,” Matias Koski, CEO, Immersal.

This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound’s interactive fan experiences with Immersal’s precision technology, the stage is now set for a revolution in live entertainment.

About ARound
ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.

About Immersal
Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal’s team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon (Nasdaq Stockholm: HEXA B) has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR. Learn more at hexagon.com and follow us @HexagonAB.

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com