“AI is a quantum leap for creativity and productivity that will drive a new age of value creation for modern business. Stagwell intends to lead this transformation,” said Mark Penn, chairman and CEO, Stagwell. “Whether you’re a global player or a nascent challenger, developing an approach to the three E’s of AI is the best way to stay ahead in this year of competition, and there’s no marketing network boasting the breadth of full-service digital transformation and self-service AI products like SmartAssets to help clients adapt.”

Spanning its digital transformation agencies and AI-enabled product set, Stagwell has created a set of offerings to meet this demand, encompassing:

• Enablement Across Operations – Empowering organizations to unlock the potential of AI to streamline operations, elevate decision-making, and transform their proprietary data into a strategic wellspring for future growth.
• Efficiency in Marketing – Revolutionizing marketing dynamics through the intelligent application of AI across research, communications, media, and creative production, effectively reducing the cost of delivering precise messages to the right audience at the optimal moment.
• Engagement with Consumers – Using AI to create the future of consumer engagement, where AI-driven anticipation sets the stage for unparalleled brand loyalty and tailored brand experiences.

SmartAssets: Creating the Future of Creative Optimization
SmartAssets – the winner of Stagwell Marketing Cloud’s 2022 innovation competition – is a three-pronged tool empowering transformation across the Three E’s of AI. SmartAssets uses AI to extract creative components from ads, assess performance data, and optimize future ads for effectiveness with instant generative AI adjustments. Investment in the tool is already paying off, with top brands in discussion to pilot the resource in 2024.

“SmartAssets is the smart answer to the imperative for content and advertising effectiveness in an age that demands more anticipatory marketing,” said Lindsay Hong, co-founder and CEO of SmartAssets.  

Stagwell’s groundbreaking partnership with Google Cloud, first announced in October 2023, will fuel an accelerated development and sales pipeline for Stagwell Marketing Cloud’s newest startup, as the two tech giants partner to develop generative AI solutions for marketing services.

Brands and agencies interested in getting a preview of the platform can schedule demos with SMC on the ground at CES 2024. To request information, email ces2024@stagwellglobal.com.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com 

This new go-to platform offers a highly interactive view of the most current polling numbers. The user experience spotlights key data while making it easy to scan a vast array of information presented without bias. It offers the following features:

• A streamlined mobile-first experience.
• Access to multimedia content, including video segments and a podcast featuring the country’s top pollsters.
• Informative historical data from decades of election cycles.
• “The Takeaway,” a new weekly newsletter with polling analysis and insight from RCP’s team of experts.

Coming soon:

• Artificial intelligence (AI) overlay that allows users to pull from decades of RCP polling data for a unique, customized historical look.
• Ability to customize user experience by choosing which elections/races they are specifically interested in.
• Opportunity to sign up for alerts about the latest election polls.

Stagwell’s technology-first creative agency Code and Theory led the strategy, development, and implementation of the new polling experience, which includes a variety of custom and programmatic advertising units as well as innovative email content opportunities. Stagwell agencies GALE and Multiview are leading ad sales and direct brand partnerships that will monetize this new user experience. 

Code and Theory has a rich history of making digital advancements with 200+ publishers, including BBC, Bustle Media, CNN, and NBC News. In 2018, CNN partnered with Code and Theory to take its iconic Magic Wall to the next level during the midterm elections.

RCP co-founder and executive editor Tom Bevan says, “RCP Polling Average is one of the most cited electoral metrics by major news outlets. As we move into the thick of the 2024 election cycle and beyond, we are now able to deliver a fresh, cutting-edge experience for anyone who is deeply interested in the numbers: what they are, what they mean, and why they matter. And thanks to Code and Theory, GALE, and Multiview, we are able to provide this new platform for advertisers looking to reach business leaders, Washington insiders, and the tens of millions of our readers.”

Stagwell Chairman and CEO Mark Penn says, “It’s a special time to be doing this kind of work with RCP, especially ahead of the next presidential election. With this one-stop shop we’re empowering viewers and advertisers to use it as a reliable destination for news and poll results. Code and Theory’s advancements have already upgraded the overall digital experience and we know there’s a lot more coming.”

Code and Theory co-founder Dan Gardner says, “There is enough spin in the world. Getting the numbers from a trusted source matters and so does being able to convey that information in a clear and concise way. Code and Theory designed this new platform as a way to visualize and simplify complex data so readers can have much more clarity about polling data and what is really happening with the election. Our next AI updates are going to take the experience to the next level.”

About RealClearPolitics
Since its founding in 2000, RealClearPolitics has become the most trusted nonpartisan platform for political news. Washington insiders and interested outside-the-Beltway citizens alike rely on RCP as the authoritative source for reporting, commentary, and analysis on campaigns and elections, and they return for its presentation of all sides of pressing public policy issues coming to the fore in 2024.

About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34 countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.  

About Code and Theory Network
Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology-first group within Stagwell Group is built to partner with businesses to navigate the complexity of changing consumer behaviors, emerging technologies, and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network included the flagship agency Code and Theory as well as Kettle, Mediacurrent, Rhythm, and Truelogic. Code and Theory clients include Amazon, Chase, Microsoft, MSNBC, NFL, Pfizer, and Zappos. For more, visit codeandtheory.com.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com

“Elspeth has helped accelerate SMC into an industry-leading suite of martech innovation, one of our fastest growing business units, and a core part of our business strategy,” said Stagwell Chairman and CEO Mark Penn. “From Microsoft to Uber to working with us, I know she can drive business results for legacy and challenger brands alike and am looking forward to building SMC to be a great brand in modern marketing.”

Rollert, who works closely with SMC Chief Technology Officer Mansoor Basha, has served as SMC’s chief marketing officer since February 2022. In this role she’s helped shepherd the growth of the unit via product development and acquisition, content marketing, event activations, and strategic partnerships into a suite of tech-powered marketing solutions driving the future of business transformation, including:

• Entering into a partnership with Google Cloud to develop marketing-focused generative AI solutions
• The formation of Harris Quest, a suite of AI-powered real-time research products
• The launch of ARound, the stadium-level shared augmented reality platform, with the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and Cleveland Cavaliers
• The acquisitions of AI-powered SaaS platform Apollo Program, insights platform Maru, and location-based consumer behavior platform, Epicenter Experience (now The People Platform)

As part of Stagwell’s commitment to founder-led entrepreneurship, Rollert also oversees the company’s internal “Shark Tank” competition, designed to unleash employee innovation and fund up to $1M for transformative technology ideas that solve modern marketers’ pain points. Previous winners include SmartAssets, ARound, PRophet, WonderCave, and Harris Brand Platform, now part of the SMC portfolio of in-market products.

Elspeth previously spent six and a half years at Uber, where she last served as Global Head of Partnership Marketing, providing strategic leadership and global coordination across Uber’s portfolio of brands, including Uber Rides and Eats. Prior to that she held product management, analyst and consultant roles at Microsoft, Penn Schoen Berland and IBM.

“I’m delighted to have been appointed to lead Stagwell Marketing Cloud. It is an extraordinary company passionate about building data-driven software solutions for the modern marketer,” said Elspeth Rollert, CEO, Stagwell Marketing Cloud. “As a marketer myself, I deeply understand and empathize with the modern marketer whose breadth of responsibilities are ever increasing. They need the latest technologies that truly understand their workflows to keep up and drive outcomes, and that’s what we’re committed to delivering at Stagwell Marketing Cloud. I’m grateful to Mark for this opportunity and for his steadfast belief in the power of technology to transform marketing.”

Stagwell reported SMC’s business results for the first time in its Q3 2023 earnings report, which showed revenue for the quarter increased 7%, and net revenue increased 20%.

Elspeth and the SMC leadership team will be on the ground at CES 2024. Brands, agencies, or journalists interested in connecting can email ces2024@stagwellglobal.com to coordinate.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com. 

Media Contact:
Sarah Arvizo
pr@stagwellglobal.com