Demos Available to Brands and Journalists at Stagwell Booth GL-03
NEW YORK and LAS VEGAS, Jan. 3, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, will debut its latest AI-enabled startup SmartAssets, part of Stagwell Marketing Cloud, on the convention floor at CES 2024, as it rolls out global client solutions in artificial intelligence across three areas: enablement across operations, efficiencies in marketing, and engagement with consumers.

“AI is a quantum leap for creativity and productivity that will drive a new age of value creation for modern business. Stagwell intends to lead this transformation,” said Mark Penn, chairman and CEO, Stagwell. “Whether you’re a global player or a nascent challenger, developing an approach to the three E’s of AI is the best way to stay ahead in this year of competition, and there’s no marketing network boasting the breadth of full-service digital transformation and self-service AI products like SmartAssets to help clients adapt.”
Spanning its digital transformation agencies and AI-enabled product set, Stagwell has created a set of offerings to meet this demand, encompassing:
- Enablement Across Operations – Empowering organizations to unlock the potential of AI to streamline operations, elevate decision-making, and transform their proprietary data into a strategic wellspring for future growth.
- Efficiency in Marketing – Revolutionizing marketing dynamics through the intelligent application of AI across research, communications, media, and creative production, effectively reducing the cost of delivering precise messages to the right audience at the optimal moment.
- Engagement with Consumers – Using AI to create the future of consumer engagement, where AI-driven anticipation sets the stage for unparalleled brand loyalty and tailored brand experiences.
SmartAssets: Creating the Future of Creative Optimization
SmartAssets – the winner of Stagwell Marketing Cloud’s 2022 innovation competition – is a three-pronged tool empowering transformation across the Three E’s of AI. SmartAssets uses AI to extract creative components from ads, assess performance data, and optimize future ads for effectiveness with instant generative AI adjustments. Investment in the tool is already paying off, with top brands in discussion to pilot the resource in 2024.
“SmartAssets is the smart answer to the imperative for content and advertising effectiveness in an age that demands more anticipatory marketing,” said Lindsay Hong, co-founder and CEO of SmartAssets.
Stagwell’s groundbreaking partnership with Google Cloud, first announced in October 2023, will fuel an accelerated development and sales pipeline for Stagwell Marketing Cloud’s newest startup, as the two tech giants partner to develop generative AI solutions for marketing services.
Brands and agencies interested in getting a preview of the platform can schedule demos with SMC on the ground at CES 2024. To request information, email ces2024@stagwellglobal.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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Experts from Stagwell, SKDK, Targeted Victory, and The Harris Poll will be on the ground hosting events and sharing insights
NEW YORK and WASHINGTON, Jan. 2, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced its Risk and Reputation Unit will be on the ground at CES 2024. The group of leaders from corporate communications, politics and consumer research will share their insights and perspectives on how brands can best navigate the tumultuous year ahead in advance of the November 2024 U.S. Presidential election. Click here to connect with the unit and learn more about Stagwell’s overall presence at CES 2024.
Stagwell’s Risk and Reputation Unit is a bipartisan team of political, financial and public opinion specialists who counsel corporations on navigating political, policy, and social issues while protecting reputation and shareholder value. Leaders from the unit who will be on the ground include:
- Stagwell Chairman and CEO Mark Penn
- Stagwell Vice Chair and 2025 Chair of the Public Relations Society of America, Ray Day
- Co-CEO of The Harris Poll John Gerzema
- VP of Targeted Victory Matt Gorman
- Managing Director and President of SKDK Political Pia Carusone
To request a meeting with the Risk and Reputation Unit, reach out to ces2024@stagwellglobal.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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The reimagined platform, created by Code and Theory with a new monetization offering powered by GALE and Multiview, allows advertisers to reach millions on this nonideological platform featuring the freshest aggregated polling data.
NEW YORK and WASHINGTON, Dec. 20, 2023 /PRNewswire/ — Today, the independent, nonpartisan media company RealClearPolitics (RCP) launched a first-of-its-kind polling experience in partnership with Stagwell (NASDAQ: STGW), the challenger network built to transform marketing. RealClearPolling offers an aggregated, unbiased look at the dynamics of the presidential, Senate, House, and statewide races during this unprecedented 2024 election cycle. RealClearPolling is an extension of the RCP family dedicated to delivering the most comprehensive and engaging look at U.S. election polls and public opinion surveys.

This new go-to platform offers a highly interactive view of the most current polling numbers. The user experience spotlights key data while making it easy to scan a vast array of information presented without bias. It offers the following features:
- A streamlined mobile-first experience.
- Access to multimedia content, including video segments and a podcast featuring the country’s top pollsters.
- Informative historical data from decades of election cycles.
- “The Takeaway,” a new weekly newsletter with polling analysis and insight from RCP’s team of experts.
Coming soon:
- Artificial intelligence (AI) overlay that allows users to pull from decades of RCP polling data for a unique, customized historical look.
- Ability to customize user experience by choosing which elections/races they are specifically interested in.
- Opportunity to sign up for alerts about the latest election polls.
Stagwell’s technology-first creative agency Code and Theory led the strategy, development, and implementation of the new polling experience, which includes a variety of custom and programmatic advertising units as well as innovative email content opportunities. Stagwell agencies GALE and Multiview are leading ad sales and direct brand partnerships that will monetize this new user experience.
Code and Theory has a rich history of making digital advancements with 200+ publishers, including BBC, Bustle Media, CNN, and NBC News. In 2018, CNN partnered with Code and Theory to take its iconic Magic Wall to the next level during the midterm elections.
RCP co-founder and executive editor Tom Bevan says, “RCP Polling Average is one of the most cited electoral metrics by major news outlets. As we move into the thick of the 2024 election cycle and beyond, we are now able to deliver a fresh, cutting-edge experience for anyone who is deeply interested in the numbers: what they are, what they mean, and why they matter. And thanks to Code and Theory, GALE, and Multiview, we are able to provide this new platform for advertisers looking to reach business leaders, Washington insiders, and the tens of millions of our readers.”
Stagwell Chairman and CEO Mark Penn says, “It’s a special time to be doing this kind of work with RCP, especially ahead of the next presidential election. With this one-stop shop we’re empowering viewers and advertisers to use it as a reliable destination for news and poll results. Code and Theory’s advancements have already upgraded the overall digital experience and we know there’s a lot more coming.”
Code and Theory co-founder Dan Gardner says, “There is enough spin in the world. Getting the numbers from a trusted source matters and so does being able to convey that information in a clear and concise way. Code and Theory designed this new platform as a way to visualize and simplify complex data so readers can have much more clarity about polling data and what is really happening with the election. Our next AI updates are going to take the experience to the next level.”
About RealClearPolitics
Since its founding in 2000, RealClearPolitics has become the most trusted nonpartisan platform for political news. Washington insiders and interested outside-the-Beltway citizens alike rely on RCP as the authoritative source for reporting, commentary, and analysis on campaigns and elections, and they return for its presentation of all sides of pressing public policy issues coming to the fore in 2024.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34 countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Code and Theory Network
Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology-first group within Stagwell Group is built to partner with businesses to navigate the complexity of changing consumer behaviors, emerging technologies, and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network included the flagship agency Code and Theory as well as Kettle, Mediacurrent, Rhythm, and Truelogic. Code and Theory clients include Amazon, Chase, Microsoft, MSNBC, NFL, Pfizer, and Zappos. For more, visit codeandtheory.com.
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NEW YORK, Dec. 19, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced two upcoming investor events in January 2024:
- CES Breakfast Meeting: Craig-Hallum’s Research Analyst, Jason Kreyer, will host Stagwell for an investor breakfast at CES from 8:30-10:00am on Wednesday, January 10th. The breakfast will feature executives from several Stagwell business units, touching on topics including digital transformation, key trends in media buying, the Stagwell Marketing Cloud, and more. Email ir@stagwellglobal.com to request an invitation. Space is limited.
- Needham Growth Conference: Stagwell Chairman and CEO Mark Penn will be hosting 1×1 meetings and participating in a fireside chat on Jan. 17, 2024, from 2:15-2:55 PM ET. To register, click here.
Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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WIDE GENERATION GAP ON ISRAEL PERSISTS: MOST 18-24 VOTERS SEE JEWS AS OPPRESSORS
BIDEN’S IMMIGRATION APPROVAL RATING DROPS 8 POINTS TO 38% IN THE LAST MONTH
ECONOMIC PERCEPTIONS RISE BUT 55% STILL FEEL WORSE OFF UNDER BIDEN
NEW YORK and CAMBRIDGE, Mass., Dec. 18, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the December Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
President Joe Biden’s approval rating is 43% with slight upticks in economic sentiment. The generation gap on the Israel-Hamas war remains prevalent as 81% of all voters but only 50% of 18-24-year-olds side with Israel. The poll also covers public opinion on immigration and the 2024 horse race. Download key results here.
“There is bipartisan consensus among voters on many issues right now, from immigration and increased border security to support for Israel and Ukraine,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “The party that compromises effectively could win over swing voters who remain conflicted between different cross-pressures about the economy and the weaknesses of the leading candidates.”
AMERICANS THINK THE U.S. SHOULD SUPPORT BOTH ISRAEL AND UKRAINE
- 65% of voters think the U.S. should be supporting Israel in its war against Hamas; 65% separately think the U.S. should be supporting Ukraine in its war against Russia.
- 54% of voters support giving $14 billion in aid to Israel; 49% support giving an additional $50 billion in aid to Ukraine. Republicans are most likely to support the aid to Israel and Democrats most support aid to Ukraine.
- 65% of voters, including 51% of Democrats, believe the Republicans should hold up aid to both Israel and Ukraine to get additional border security measures.
VOTERS WANT MORE ACTION ON IMMIGRATION
- Biden’s approval rating on immigration dropped 8 points to 38% in the last month.
- 57% of voters believe Trump had better immigration policies than Biden.
- Only 8% of voters knew that over 3 million people crossed the border illegally in the past year; the majority believed the number was under 500,000.
VOTERS THINK THEY ARE WORSE OFF UNDER BIDEN ALTHOUGH VIEWS ON ECONOMY ARE TICKING UP
- 55% of voters say they are worse off personally during Biden’s presidency and 61% say they were better off personally during Trump’s presidency.
- 44% say the economy is strong today, up 6 points in the past six months.
- Inflation remains the most important issue to voters personally (chosen by 40%).
TRUMP MAINTAINS LEAD IN HORSE RACE WITH WIDESPREAD DOUBTS ABOUT HIM AND BIDEN
- 56% of voters believe Trump will act like a dictator if reelected, but 59% believe Democrats are trying to unfairly scare voters by labeling Trump as a dictator.
- 72% believe a vote for Biden is really a vote for Kamala Harris because he will not likely serve a full second term.
- Trump leads the head-to-head matchup against Biden by 5 points and leads by 7 points when including third-party candidates.
VOTERS WANT HUNTER BIDEN TO AGREE TO DEPOSITION
- 81% of voters, including 72% of Democrats, believe Hunter Biden should appear for a deposition by Congress if asked to explain his business dealings.
GENERATION GAP ON ISRAEL-HAMAS WAR EXTENDS TO UNIVERSITY PRESIDENTS AND POLICIES
- 62% of voters feel university presidents did not go far enough to condemn antisemitism on their campuses in their Congressional testimony (ages 18-24: 67% feel the presidents did go far enough).
- 74% believe students who call for the genocide of Jews should face actions for violating university rules (ages 18-24: 47%).
- 76% believe Jewish students on campus are facing harassment (ages 18-24: 68%).
- 67% of 18-24-year-olds believe Jews as a class are oppressors and should be treated as such (in contrast, 73% of all voters believe this is a false ideology).
The December Harvard CAPS / Harris poll survey was conducted online within the United States on December 13-14, 2023, among 2,034 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.
About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.
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Former Uber Executive Becomes First CEO of SMC
NEW YORK, Dec. 15, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has promoted Elspeth Rollert to chief executive officer of the Stagwell Marketing Cloud (SMC), the company’s proprietary suite of SaaS products built for modern marketers. In this new role – SMC’s first CEO appointment – she is responsible for overall strategic direction, management, and performance of the organization. She also currently serves as an executive in-residence at the NYU Stern School of Business, where she mentors MBA students interested in careers in technology.

“Elspeth has helped accelerate SMC into an industry-leading suite of martech innovation, one of our fastest growing business units, and a core part of our business strategy,” said Stagwell Chairman and CEO Mark Penn. “From Microsoft to Uber to working with us, I know she can drive business results for legacy and challenger brands alike and am looking forward to building SMC to be a great brand in modern marketing.”
Rollert, who works closely with SMC Chief Technology Officer Mansoor Basha, has served as SMC’s chief marketing officer since February 2022. In this role she’s helped shepherd the growth of the unit via product development and acquisition, content marketing, event activations, and strategic partnerships into a suite of tech-powered marketing solutions driving the future of business transformation, including:
- Entering into a partnership with Google Cloud to develop marketing-focused generative AI solutions
- The formation of Harris Quest, a suite of AI-powered real-time research products
- The launch of ARound, the stadium-level shared augmented reality platform, with the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and Cleveland Cavaliers
- The acquisitions of AI-powered SaaS platform Apollo Program, insights platform Maru, and location-based consumer behavior platform, Epicenter Experience (now The People Platform)
As part of Stagwell’s commitment to founder-led entrepreneurship, Rollert also oversees the company’s internal “Shark Tank” competition, designed to unleash employee innovation and fund up to $1M for transformative technology ideas that solve modern marketers’ pain points. Previous winners include SmartAssets, ARound, PRophet, WonderCave, and Harris Brand Platform, now part of the SMC portfolio of in-market products.
Elspeth previously spent six and a half years at Uber, where she last served as Global Head of Partnership Marketing, providing strategic leadership and global coordination across Uber’s portfolio of brands, including Uber Rides and Eats. Prior to that she held product management, analyst and consultant roles at Microsoft, Penn Schoen Berland and IBM.
“I’m delighted to have been appointed to lead Stagwell Marketing Cloud. It is an extraordinary company passionate about building data-driven software solutions for the modern marketer,” said Elspeth Rollert, CEO, Stagwell Marketing Cloud. “As a marketer myself, I deeply understand and empathize with the modern marketer whose breadth of responsibilities are ever increasing. They need the latest technologies that truly understand their workflows to keep up and drive outcomes, and that’s what we’re committed to delivering at Stagwell Marketing Cloud. I’m grateful to Mark for this opportunity and for his steadfast belief in the power of technology to transform marketing.”
Stagwell reported SMC’s business results for the first time in its Q3 2023 earnings report, which showed revenue for the quarter increased 7%, and net revenue increased 20%.
Elspeth and the SMC leadership team will be on the ground at CES 2024. Brands, agencies, or journalists interested in connecting can email ces2024@stagwellglobal.com to coordinate.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
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Townsend retains global leadership of Stagwell’s Brand Performance Network, of which Assembly is a member agency
NEW YORK and LONDON, Dec. 7, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has shared its plans for continued global expansion today, announcing a global hub in London and the appointment of James Townsend as the company’s inaugural CEO of EMEA. Stagwell’s London office, set to open in late January 2024 within the Blue Fin Building in South Bank, will serve as the collaborative hub for more than 750 of the 1900 employees in the region.

The announcement follows Stagwell’s Q3 earnings, which showed the company’s EMEA operations played a pivotal role in sustaining its 25% overall international revenue, with 30% of that attributable to the region. With further growth and a strong period of M&A action slated, James Townsend, currently the global CEO of Assembly and Stagwell’s Brand Performance Network, will assume the role of CEO at Stagwell EMEA, effective 1 January 2024. In the position, Townsend will support the growth of Stagwell’s 16 agency brands in the region. At the same time, he will continue to lead Stagwell’s Brand Performance Network, a group of leading creative, media, and commerce agencies offering connected solutions to marketers.
“We’ve taken steps over the past few years to expand and grow our operation across EMEA, and we’re pleased to accelerate our investment in the region with James Townsend at the helm. From the start, JT has been an invaluable network leader, overseeing the combination of ForwardPMX into Assembly, and then the launch and market success of our Brand Performance Network, which has more than doubled under his leadership,” said Mark Penn, Chairman and CEO, Stagwell.
“After five extraordinary years in New York, I look forward to returning to London and supporting Stagwell’s EMEA expansion. Throughout the region, we see that clients are seeking strategic partners to support their transformation and growth agendas. With collective capabilities spanning consumer research, media, data, technology, creative, and digital transformation, Stagwell presents a modern alternative to legacy holding companies,” said James Townsend.
Stagwell’s new London office will see the agency collective share the same floor space, something Townsend says reflects the company’s strategy of connected solutions. As part of this transition, James Townsend will be stepping down from his role at Assembly, with Rick Acampora, currently Chief Operating Officer, taking over as Global CEO effective immediately.
“Rick has brought a focus on client centricity and led the innovation of both our organizational design and our tech stack. His role in our new business wins such as Lenovo, T. Rowe Price, Brooks Running, Estée Lauder Companies and Mandarin Oriental has been pivotal and he has been a key catalyst for our strong performance in recent years. He’s been a great partner to me and I wish him and the whole team all the success as they change and grow into the future,” said James Townsend.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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Madeleine Maher
pr@stagwellglobal.com
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NEW YORK, Nov. 30, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced management will present at two upcoming investor conferences in December 2023:
- J.P. Morgan Advertising Holding Company Consecutive Executive Day: Stagwell Chairman and CEO Mark Penn will join a fireside chat on Dec. 11, 2023, at 10:00 AM ET in New York City.
- Seaport Digital Media & Advertising Virtual Conference: Stagwell Chief Investment Officer Jason Reid will join a fireside chat on December 12 at 1:00 PM ET.
Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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ir@stagwellglobal.com
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TWO-THIRDS OF VOTERS WANT BIDEN TO SUPPORT ISRAEL RATHER THAN PULL BACK
TRUMP CONTINUES TO LEAD BIDEN IN NATIONAL HORSE RACE
63% OF VOTERS SAY THEY NEED A GUN FOR THEIR OWN SECURITY HIGHLIGHTING RISING CRIME FEARS
NEW YORK and CAMBRIDGE, Mass., Nov. 20, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the November Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
President Joe Biden’s approval rating rises slightly to 45% with slight upticks in positive economic sentiment. Israel and Biden’s policy on the war continue to receive strong support as 80% of voters side with Israel over Hamas and 58% approve of Biden’s policies. The poll also covers public opinion on abortion, crime and the 2024 horse race. Download key results here.
“It is easy to lose sight of how much support there really is among American voters for Israel and for President Biden staying strongly pro-Israel – although misinformation on Israel and Hamas remains prevalent, especially among younger people,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “Biden’s Israel policy could help him pick up swing voters, while the Democrats continue to win elections on abortion since they come across to swing voters as the party of personal freedom on this issue.”
ECONOMIC OUTLOOK TICKS UP SLIGHTLY
- 42% of voters think the U.S. economy is strong today, the highest since February 2023.
- 30% say their personal financial situation is improving, up 6 points since July.
- 47% are optimistic about their life in the next year, up 4 points since last month.
ISRAEL CONTINUES TO RECEIVE MAJORITY SUPPORT
- 80% of voters support Israel over Hamas (ages 18-24: 55%; ages 65+: 95%).
- 61% of voters support Israel continuing until Hamas is defeated and the hostages are released (ages 18-24: 51%; ages 65+: 81%).
- 78% of voters support Israel calling for 4-hour partial ceasefires each day, but 51% did not know about these ceasefires (ages 18-24: 59% support, 64% did not know).
VOTERS CONTINUE TO APPROVE OF BIDEN’S ISRAEL POLICY
- 66% of voters think Biden should support Israel rather than pull back (ages 18-24: 39%; ages 65+: 84%).
- 65% of voters favor the $14 billion aid package to Israel (ages 18-24: 57%; ages 65+: 75%).
- 63% of voters think Biden is doing enough to protect Palestinian civilians (ages 18-24: 46%; ages 65+: 64%).
MISINFORMATION ON HAMAS AND ISRAEL’S LEVELS OF FREEDOM AND TOLERANCE REMAINS SIZABLE AMONG YOUNG VOTERS
- 81% of voters think Hamas uses civilians as human shields (ages 18-24: 68%; ages 65+: 95%).
- 78% of voters believe Hamas is an authoritarian ruler (ages 18-24: 59%; ages 65+: 96%).
- 69% of voters believe Israel a democracy (ages 18-24: 56%; ages 65+: 84%).
- 51% of 18-24-year-old voters think Israel allows gay people to live together openly; 45% think Hamas allows the same.
6-WEEK ABORTION BAN IS NOT POPULAR
- 59% of voters say women should have the sole right to decide whether to have an abortion for any reason up to 6 weeks of pregnancy.
- When asked about the prospect of federal abortion legislation, 39% of voters think Congress should pass a law guaranteeing access similar to Roe v. Wade; 35% want Congress not to pass any law; only 27% want a Congressional law restricting abortion to 6 weeks or less.
AMERICANS WANT MORE LAW ENFORCEMENT AS CRIME CONCERN STAYS HIGH
- 63% of voters think you need to have a gun today in case you’re attacked by criminals – including 54% of Democrats.
- 83% of voters across the political spectrum think shoplifting laws should be strictly, not more laxly, enforced.
TRUMP STILL LEADS PRIMARY AND GENERAL MATCHUPS DESPITE LOOMING CONVICTION THREATS
- Trump continues to lead the GOP primary field with 67% support and the general election match-up against Biden by 6 points.
- Voters are split 50-50 on whether Trump will be convicted or not; 89% of Trump primary supporters say they would vote for him even if he were convicted of a crime.
- But the Trump vote may be softer than people think: 63% of Trump primary supporters say they have at least some chance of ending up voting for someone else.
The November Harvard CAPS / Harris poll survey was conducted online within the United States on November 15-16, 2023, among 2,851 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.
About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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Stagwell to Host Content Studio Interviews, Exhibition Floor Tours and Inspiration Sessions
NEW YORK and LAS VEGAS, Nov. 14, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, returns to CES 2024 hosted by the Consumer Technology Association (CTA)®, taking place Jan. 9-12, 2023, in Las Vegas. Stagwell experts and client partners will discuss transforming marketing through impactful technology across a variety of activations at the annual expo, with a special focus on the impact of artificial intelligence and immersive experiences on creativity and business.
“As we move out of the ‘year of efficiency’ that characterized 2023, we expect 2024 to be the ‘year of competition’ as Big Tech companies roll out unprecedented innovation accelerated by artificial intelligence,” said Stagwell Chairman and CEO Mark Penn. “At Stagwell we’re building the runway for AI-based marketing transformation via product innovation, strategic tech partnerships, and creative storytelling that will drive an especially wondrous cycle for consumers.”
- Content Studio: Stagwell is again producing exclusive interviews with senior brand executives, focused on the technologies they expect to spark the greatest transformation in advertising and marketing this year. The 15-minute 1:1 sessions will take place in Stagwell’s onsite content studio in booth GL-03 (across from Starbucks) in the Grand Lobby of the Las Vegas Convention Center (LVCC).
- Floor Tours: Brand executives are invited to attend 90-minute tours spanning the North and Central Halls of the LVCC, hosted by technology experts from across Stagwell. Attendees will hear expert evaluations of the products and services unveiled at CES that will have the biggest impact on brands and marketing opportunities in the year to come.
- Inspiration Sessions: Brands interested in learning more about how Stagwell can help marketers address their biggest business challenges can participate in personalized briefings, being held in the Joshua Meeting Rooms at the ARIA.
If you’re a senior brand executive interested in participating in a Content Studio interview or attending a floor tour, please email ces2024@stagwellglobal.com for further information as space is limited.
If you’re a journalist interested in connecting with Mark Penn, Stagwell corporate leaders, or executives from Stagwell agencies in attendance, please email pr@stagwellglobal.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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