NEW YORK, Oct. 19, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, congratulates Vice Chair Ray Day, APR, who was elected chair of the Public Relations Society of America (PRSA) for 2025.
A longtime communications professional, Ray joined Stagwell in 2020 after serving as chief communications officer at the Ford Motor Company and IBM. Ray’s PRSA appointment, along with other newly elected members of the 2024 Board of Directors, was announced this weekend at PRSA’s 2023 Leadership Assembly. He will serve as PRSA Chair-elect in 2024.

“Ray is an integral part of the leadership team at Stagwell as we seek to transform marketing and communications,” said Stagwell Chairman and CEO Mark Penn. “From his work with our blue-chip clients to his leadership in the recently formed Risk & Reputation Unit, Ray is relied on across the network for his expertise as a veteran in the communications field. This is a well-deserved appointment, and we are proud to count Ray as an essential member of the Stagwell team.”
“Ray brings to PRSA an extensive background in communications and business and experience working with multinational organizations,” said Michelle Olson, APR, 2023 Nominating Committee Chair for PRSA in a release. “He will be a great influence on the future of PRSA and the profession, and his contributions will benefit all of our members.”
About Ray Day, APR, Chair-elect:
In his role as Vice Chair of Stagwell, which he joined in February 2020, Ray focuses on communications, public relations, corporate affairs, reputation and directly serves as senior communications counsel for major clients around the world.
He is a recognized voice and leader in communications and public relations, with more than three decades of experience and insights as a chief communications officer. Prior to Stagwell, he served as IBM’s CCO, leading the company’s global Communications and Corporate Citizenship teams in more than 170 countries. Before IBM, Day was Group Vice President of Communications and served 28 years with Ford. His accomplishments include transforming Ford’s communications model working with then CEO Alan Mulally. This led to the biggest improvement ever in the company’s corporate reputation and brand strength, and Day was cited as a key part of the Ford transformation in the American Icon business book.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About PRSA
PRSA is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters in the U.S., Argentina, Colombia, Peru and Puerto Rico. Guided by its Code of Ethics, PRSA empowers its members to succeed at every stage of their careers through a wide breadth of premium professional development programs, exclusive networking events and leadership opportunities. Signature events include the Anvil Awards, and ICON, the premier annual gathering for communications professionals and students. For more information, visit www.prsa.org.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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Former Y&R Global Chairman and CEO to Drive Client Value and Provide Mentorship
NEW YORK, Oct. 16, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the appointment of David Sable as Vice Chair, effective immediately. In this role, David will drive new solutions for clients, leverage his diverse network of contacts, and work with existing clients to boost value by expanding the depth and range of services they utilize across Stagwell to help them maximize business outcomes.
Sable will be based at Stagwell’s global headquarters at 1 World Trade Center in New York and report to Chairman and CEO Mark Penn.

“David’s fingerprints are all over the best of modern marketing – from pioneering work for companies like Microsoft, Colgate-Palmolive and USPS to his time helping challengers in ‘The Startup Nation’ accelerate to the global stage,” said Penn. “He’s a force of transformation with a tested client track record and a purposeful leader to boot. I’ve known and worked with David for over 20 years and am excited to add him to our senior leadership team.”
“Stagwell is the Yoda of the marketing industry: smart, hard-working, caring, and committed to the ‘Do….there is no try’ philosophy. It’s just the right size to make an impact and add incremental value for clients, without the drag of internally competing resources or bloated global footprint,” said Sable. “I’m excited to collaborate again with Mark and Jay, who have been longtime clients and colleagues of mine, as well as partner with the exceptional entrepreneurs across Stagwell to take all my years of experience across clients, creative, media, insights, and life, and pay it all forward in the biggest way possible.”
Sable is a recognized global marketing leader with a career spanning four decades at top global agencies. As Global CEO and Chairman of Y&R, Sable drove the ascension of the agency to a top 5 global creative firm and steered the development of critical practices including Y&R’s in-house innovation accelerator called “The Spark Plug.” Additionally, he worked to expand the global footprint of VML, and ultimately helped unify Y&R and VML into one marketing powerhouse, VMLY&R.
Then, as Vice Chairman at Wunderman – where he was mentored by the late Lester Wunderman – he led the transition of the company as a digital/data powerhouse. At Burson-Marsteller, where he was mentored by the late Harold Burson, and Cohn & Wolfe, he led major accounts in business to business, financial as well as consumer. David also has experience founding and growing businesses all over the world, including Mimsar, which focused on the then-nascent Israeli hi-tech industry, and digitally focused omni-channel firm Genesis Direct.
David served as Jury President three times at the Cannes Lions International Festival of Creativity, is a former Chairman of the Advertising Council’s Board of Directors and was a Director-at-Large of the 4As for many years.
Today, David is a proud social activist – Forbes in 2013 named him one of the 10 Most Generous Marketing Geniuses – championing bi-partisan legislative initiatives and working for an end to gun violence, hunger, bullying, and inequality. David currently serves on the Boards of Directors of American Eagle Outfitters, Ethan Allen, UNICEF/USA and the International Special Olympics, as well as the Executive Board of UNCF. David was part of the founding team and will remain a core part of the management of the award-winning Shine a Light on Antisemitism effort, one of the largest social activation campaigns in the U.S., convening organizations, companies, communities, and elected officials to unite in shining a light on antisemitism in all its modern forms. He also serves as an advisor to many start-ups and fast-growing companies including SohpIn; Terrific: Swift and The Squadron.
In his free time, David is also a prolific writer; his latest published book is a children’s novel, “What Would You Wish For”?
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. www.stagwellglobal.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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NEW YORK, Oct. 13, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced management will participate in four upcoming investor conferences throughout November 2023:
- RBC TIMT Conference (November 14, 2023): Management will attend and host 1×1 meetings with investors.
- Stephens Annual Investment Conference (November 15, 2023): Jason Reid, chief investment officer, will host 1×1 meetings with investors.
- Wells Fargo TMT Summit (November 28, 2023) – Mark Penn, chairman and ceo, will host 1×1 meetings with investors.
- UBS Tech Conference (November 29, 2023) – Ben Allanson, director, investor relations, will host 1X1 meetings with investors.
Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact
Ben Allanson
ir@stagwellglobal.com
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PRophet is the first to build and market a full suite of AI-driven tools that now span earned media, influencer marketing and news monitoring offerings.
PRophet also partners with EZ Newswire to bring affordable news distribution to trial and PRO customers.
NEW YORK, Oct. 13, 2023 /PRNewswire/ — Stagwell Marketing Cloud’s (NASDAQ: STGW) PRophet, the first and only generative and predictive AI SaaS platform built by and for PR professionals, today unveiled two new platform capabilities – AI-driven influencer discovery and campaign management and machine learning-based news monitoring.
PRophet Earn, Influence, and Monitor are three offerings that can work together or as standalone solutions that exponentially increase the value and accessibility of the PRophet platform to communicators and marketers alike. The new offerings under the Earn, Influence and Monitor branding will be on display at Public Relations Society of America’s (PRSA) ICON 2023 conference on Oct. 15-17 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn., and will be fully available to users by the end of the year.
“These new tools will help agencies and brands now leverage our proprietary AI for influencer discovery and management and advanced news monitoring and analysis,” says Aaron Kwittken, founder and CEO of PRophet, and CEO of Stagwell Marketing Cloud, Comms Tech Unit. “PRophet is the only marketing solution that combines this holistic but agile, customer-centric approach in an intuitive, measurable and affordable user experience.”
PRophet Influence
PRophet Influence is a critical tool for brands looking to leverage the $21 billion influencer marketing industry more effectively. PRophet Influence combines generative AI, data analytics, and monitoring technology to create personalized influencer marketing programs by identifying, contracting, and collaborating with macro and micro influencers, finally empowering brands to increase awareness in a world where traditional media has been upended. PRophet Influence is powered by Koalifyed, an influencer discovery and campaign management platform currently being used by some of the world’s largest CPG brands that merged into Stagwell Marketing Cloud’s Comms Tech unit earlier this year.
PRophet Monitor
PRophet Monitor, powered by partner PeakMetrics, the leading machine-learning powered media monitoring and narrative analytics platform, introduces the ability to create personalized alerts across a diversity of media channels from within the PRophet platform. Alerts can be customized based on refined search criteria including a combination of keywords, organizations, and people, and users can then choose to receive regular email notifications to ensure they never miss a mention.
PRophet Earn
PRophet Earn builds on the existing PRophet platform, which uses a combination of AI, language processing and machine learning to generate, analyze and test new content — from pitches to social posts, blogs and biographies — to predict earned media interest, reach and sentiment. Users have access to the full suite of existing media relations tools including Taylor, the industry’s first generative AI writing tool, the multi-pitch tool which can generate 25 personalized pitches in under three minutes, and biography and blog generators.
Additionally, PRophet partnered with EZ Newswire to provide low-cost news release distribution to its free trial and PRO monthly customers.
PRophet at PRSA ICON
PRophet will take center stage to unveil the new platform as the Titanium sponsor at the conference. Attendees will be able to connect with the executive team directly and receive first-hand demos of the new features and functionality.
To learn more about how PRophet can make your communications team more performative, predictive, and productive, please visit us at Booth 500. If you’d like to get in touch with PRophet ahead of the event to schedule an onsite meeting or demo, please reach out to Ian Brand at Ian.Brand@prprophet.ai.
About PRophet
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. In 2023, PRophet expanded its offering to include an end-to-end influencer marketing discovery and engagement platform and a news monitoring and analysis service. To learn more, visit prprophet.ai.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
Media Contacts:
Alex Birmingham
KWT Global
abirmingham@kwtglobal.com
SOURCE Stagwell Inc.
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Left Field Labs Joins Constellation Network, Brings New Bench of ‘Human-Centric’ AI Solutions
NEW YORK, Oct. 12, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Left Field Labs (Left Field), a digital agency inventing at the intersection of technology and human-centric design. Left Field has spent over 15 years building a comprehensive digital offering and joins Stagwell’s Constellation Network to help guide clients in designing and implementing responsibly designed AI systems, digital transformation initiatives, and immersive consumer experiences.

Left Field will amplify the Constellation network’s offering with end-to-end services encompassing strategic innovation, user experience design, adept prototyping, and cutting-edge technological engineering. Left Field partners with industry pioneers like Google, Meta, Amazon, Uber, and Cisco.
“Left Field has spent 15 years crafting experiences that never existed before, with an exemplary track record of steadily innovating with AI and building what’s next with partners like Hasbro, Unity, and DataRobot,” stated Mark Penn, chairman and CEO, Stagwell. “We’re pleased to welcome Left Field as an integral part of our long-term growth strategy, helping us lead AI -based digital transformation in marketing.”
As part of the Constellation network, Left Field will launch an expansive suite of offerings that seamlessly weave together AI, digital transformation, and immersive experiences to help companies foster organizational growth and enterprise-wide change. These offerings will guide clients in harnessing AI capabilities adeptly while maintaining enterprise security; transforming product strategy; and creating solutions that enhance workflow efficiencies.
Left Field is resolute in its mission to not just anticipate the future of digital experiences, but to actively shape them, heralding an era of transformative synergy and boundless innovation. Notable client engagements include:
- Responsible AI for Enterprise: For a major technology company, harnessing AI to automate existing internal processes.
- Experience Design in Automotive: Concepting, prototyping, and rapid consumer testing to reimagine the driver and passenger UX for the Ford Mach-E, resulting in a foundational set of features and interactions for the in-car OS: Sync 4.0.
- Harnessing 5G in Telecommunications: Serving as Verizon’s innovation partner to help define, communicate, and commercialize the telecom’s emerging technologies. Through concerted collaborative workshops, experiential design, VR prototypes, and 3D city design and creation, Left Field seeks the most beneficial strategies to harness 5G and telecommunications, fostering advancements that stand to reshape our connected future positively and productively.
“As part of Stagwell and as an innovation partner for Constellation, we will pioneer an era of transformation that champions responsibility, fosters evolution, and puts humanity at its core. Our commitment is clear — a future that’s profoundly human in every digital stride we take,” said Sarah Mehler, CEO, Left Field Labs.
“Left Field blends digital, immersive, and emerging technology to solve complex business problems and does not compromise on the human-centric nature of its work,” said Justin Lewis, chair, Constellation. “Together we can be co-creators of the positively disruptive products and services that will guide brands over the next decade while continuing to drive the purpose-filled work that defines our network.”
This is Stagwell’s third acquisition of 2023, following digital creative agency In the Company of Huskies in April, which joined the Forsman & Bodenfors collective, and Tinsel Experiential Design in July, part of the Constellation Network.
Terms of the deal were not disclosed.
About Left Field Labs
Left Field Labs is a digital agency dedicated to solving our common challenges through uncommon creativity. Our team of over 100 designers, developers, and strategists has launched hundreds of digital products and experiences – from VR and websites to apps and experiential installations – for clients, such as Google, Discovery, Android, Estée Lauder, Uber, and Disney.
About Constellation Network
Constellation is a formation of best-in-class agencies within Stagwell (NASDAQ: STGW) across marketing services from data, insights, creativity, technology, and experiential that deploys itself to seize clients’ biggest opportunities and solve their toughest business problems at scale. The collective includes: 72andSunny, Brand Citizens, The Harris Poll, Hecho Studios, Instrument, Redscout and TEAM Enterprises.
About Stagwell Inc.
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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Sarah Arvizo
pr@stagwellglobal.com
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The Rebrand of Harris Brand Platform Comes as it Gains its 150th Client, Now Operating in Over a Dozen Countries
NEW YORK, Oct. 12, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud today announced that The Harris Poll and Maru are working together to create a suite of integrated, AI-based research products that will go to market under the newly formed “Harris Quest.” The new unified brand will deliver a full suite of martech research offerings, inclusive of AI-enabled self-service polling and other “instant information” SaaS solutions.
At launch, Harris Quest’s product portfolio will include:
- QuestBrand: Always-on, real-time brand tracking
- QuestDIY: Self-service quantitative surveys
- QuestPRO: Professional-grade survey and insights tools
- QuestCX: Customer experience management solutions
- Quest IC: Insight community management
- QuestAI: Digital qualitative and quantitative insights tool
Harris Quest will eventually be fully interoperable with other Stagwell Marketing Cloud software and data tools for modern marketing teams.
“Stagwell Marketing Cloud is taking millions of data points from the world’s most reliable polling organization and infusing it with a fully scalable software platform,” said Mark Penn, Chairman and CEO. “This combination will truly unleash ‘research-as-a-service’ for the modern marketer.”
The Harris Poll is a leader in global public opinion with overnight polling and always-on brand tracking software, the latter of which looks at more than 2,000 brands on a continuous basis and collects over half a million interviews yearly. Now with Maru’s software platform integrated, Harris Quest can more precisely monitor society and the marketplace as it happens worldwide. With over 60 years’ experience as a trusted arbiter of society and culture, Harris’ deep research systems and consulting expertise give this new software advantages over both traditional market researchers as well as tech startups in the research sector.
“These tools dramatically give marketers of any size enterprise-grade research at a fraction of the cost,” said Harris Quest co-CEO Will Johnson. “This means faster insights and decision-making and more ways to keep pace with the marketplace, backed by Harris Poll reliability.”
About The Harris Poll “Hard Data. Human Truths.”
The Harris Poll is a global public opinion, analytics, and market research consultancy that strives to reveal society’s authentic values to inspire leaders to create a better tomorrow. With a global research reach of more than ninety countries, Harris offers advisory services across sectors to world leaders, CEOs, and business decision-makers with state-of-the-art analytics, real-time software services, and practitioners in marketing, reputation, customer experience, trends, futures, and thought leadership/research-for-public release, The Harris Poll translates shifting social sentiment into a competitive marketplace advantage. Harris is a Stagwell (NASDAQ: STGW) company. www.theharrispoll.com.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. www.stagwellglobal.com.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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LONDON, Oct. 11, 2023 /PRNewswire/ — Global media agency Assembly announced today the appointment of Dan Roberts as Head of Search & E-Commerce in Europe. As the Head of Search and E-Commerce, Roberts will drive the European agency’s digital marketing initiatives, elevating brands to new heights in the digital landscape. Roberts will lead a team of 60+ individuals and report directly to Assembly Europe CEO Matt Adams.

Roberts joins Assembly with over 12 years of experience at global network agencies, including Dentsu and GroupM. He most recently served as the Head of Paid Search at Wavemaker, where he redefined product and accelerated search maturity. Collaborating closely with Google, Roberts spearheaded the adoption of Performance Max and other pioneering AI-driven ad formats. Roberts has garnered several impressive accolades during his tenure, such as the Drum Search Awards “Rising Star” in 2015. He was also named one of Google’s Top 20 Search Specialists and one of the most influential people in the UK for Paid Search by Adthena.
“I am excited to join Assembly as the Head of Search & E-commerce across Europe at a pivotal moment when search is being rapidly transformed by advancements in artificial intelligence. I am eager to use my expertise to help shape the future of search and e-commerce,” said Roberts. “I’m excited to create an agile, forward-thinking, data-driven product proposition for the agency and our clients; powered by a perfect blend of human talent and AI to maximize performance. I want to define a new standard in the industry, and Assembly is the perfect place for me to do that.”
Assembly Europe CEO Matt Adams adds, “Dan has a unique approach to driving performance and is dedicated to blending human talent with responsible AI that will make a real difference for our clients. As we continue evolving as an agency and adapting to the ever-changing digital landscape, Dan will play a pivotal role in our success.”
Roberts’ appointment is effective October 2023.
ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.
Media Relations Contact:
Jess Santini, VP, Global Marketing
jess.santini@assemblyglobal.com
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Stagwell (STGW) agency recognized as the hottest midsized shop in the country
First time a national award has been won by a Minneapolis agency in 27 years
MINNEAPOLIS, Oct. 10, 2023 /PRNewswire/ — Minneapolis-based creative agency Colle McVoy (part of the Stagwell (NASDAQ: STGW) network) announced it has won the prestigious Midsize Agency of the Year award from Adweek, the American trade publication covering the advertising, marketing and media industries. The honor recognizes advertising agencies setting the standard for where the industry is heading in 2024. It’s the first time a Minneapolis-based agency has earned the honor in nearly 30 years.
“For nearly 90 years, reinvention has been at our core, but we’ve never experienced a year quite like this,” said Christine Fruechte, chief executive officer, Colle McVoy. “This award recognizes our unique model, distinctive approach to creativity, business results and, ultimately, our award-winning culture focused on our people and clients.”
Colle McVoy is the agency of record for this new era of brand building. It transformed its operational model, reset its capabilities, became a Certified B Corporation and created powerful, connected ideas. These changes have helped it attract blue-chip clients like HARIBO, La-Z-Boy and CRAFTSMAN, leading to significant growth, along with unprecedented employee and client NPS ratings.
“Our unique mix of capabilities means we can connect the dots across a brand’s entire ecosystem,” said Jessica Henrichs, president, Colle McVoy. “We have felt the momentum, and we understand the advantage to us and to our clients of being a perfectly midsized, Midwestern agency built to solve problems in this complex time.”
Earning Adweek’s Midsize Agency of the Year award was also due in part to Colle McVoy’s ability to creatively reach audiences in diverse and distinct ways. In addition to the creative, strategy, brand experience and creative technology practices, the agency has doubled down on its key points of difference by significantly growing its media, PR, data science and design practices, allowing teams to get to outsized, culturally relevant ideas faster.
“We don’t have a creative ‘signature’ because the work isn’t about us. It’s about our brands and the mindset of their audiences. None of our work looks the same, and we love that,” said Henrichs. “At any agency the work is a reflection of the culture, and we’re a culture that celebrates individuality and ingenuity.”
Another major factor in Colle McVoy’s selection as Agency of the Year is its recent B Corp Certification, marking a commitment to creating positive social and environmental change. The rigorous process included numerous policy and program changes.
“We have always believed in using business as a force for good,” said Fruechte. “We see our B Corp Certification as a starting point for our future. It’s a commitment to our people, our culture and our clients that we will work to be even better tomorrow than we are today.”
Colle McVoy is part of Stagwell and its Constellation network.
About Colle McVoy
Colle McVoy, Adweek’s 2023 Midsize Agency of the Year, is a full-service creative agency that builds enduring relationships between forward-thinking brands and people. A Certified B Corp backed by an award-winning culture, Colle McVoy applies boundless creativity in times of rapid change to question the status quo, invent new methods and blaze paths to unchartered territories. Our client list includes some of the world’s most recognized brands, and our innovative culture has been named a Best Place to Work by Ad Age, Outside magazine and the Star Tribune. For more information, visit collemcvoy.com or follow us on LinkedIn, Instagram, Facebook and X (formerly Twitter).
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at stagwellglobal.com.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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Findings reveal people living with hemophilia secretly carry the emotional burdens of the disease and report mental health challenges including anxiety and depression.
Data also uncovers a troubling disconnect between the desire of those living with hemophilia to direct the course of their treatment, with lack of inclusion from their providers in that process.
NEW YORK, Oct. 10, 2023 /PRNewswire/ — The Harris Poll, a Stagwell (NASDAQ: STGW) agency, announced today the findings from a first-of-its-kind global hemophilia survey – ‘Hemophilia Life Stages and Changes Global Survey’ – sponsored by Sanofi. The findings deliver critical insights from patients, caregivers, and hematologists on challenges they face in their daily lives as they live or care for those with hemophilia across important life stages. The Harris Poll and Sanofi conducted the survey of more than 2,700 participants across four continents and 11 countries to gain a greater understanding of the current state of hemophilia care globally, the evolving needs of this community over their lifetime, and the areas that require improvement.
“The robust scope and multiple, diverse perspectives included in this research enable us to paint a detailed picture of what it’s like to live with and manage this debilitating life-long condition throughout key aspects, milestones, and life events,” said Kathy Steinberg, Vice President of Media and Communications Research at The Harris Poll. “And that picture of life with hemophilia reveals unique challenges, impacts, and unmet needs that point to how patient care and outcomes could be improved for this population.”
The findings show a significant communication gap between patients and their caregivers and providers about the array of physical and mental burdens of the disease. Over half of patients (51%) at least once a week hide their symptoms from others and as many as 68% avoid telling their friends for worry of being treated differently. The emotional weight of hemophilia is having a mental impact as well with 59% of patients feeling anxiety at least once a week and three quarters (75%) of hematologists reporting that their patients often feel depressed about their hemophilia.
The research also uncovered a troubling disconnect between patients’ overwhelming desire to play a more active role in the course of their treatment (83%) and those who feel their providers adequately include them in the process. Only 35% of patients surveyed globally believed that their healthcare provider involved them in discussions regarding their treatment and considers their concerns when it comes to treatment while 84 percent wish for more treatment options.
GLOBAL AND GENERATIONAL DISTINCTIONS
The research also uncovered some surprising differences across countries regarding the ages at which hemophilia patients receive care, ease of emotional impact discussions, and sentiments related to hiding symptoms.
- In the United States, the vast majority of caregivers (91%) cared for their child, of which most (94%) were under the age of 18. Only one percent were caring for an adult child (age 25-34).
- In Japan, by stark contrast, only three percent of caregivers cared for a child – among whom 67% care for a child under the age of 18.
- In China, almost all (98%) healthcare providers wish it was easier to discuss the emotional impact of living with hemophilia with their patients, while in the United States that sentiment drops down to 78%.
- Attitudes in Europe are much different than in the U.S. about avoiding telling friends about the disease for worry of being treated differently. In Europe, 80% of German respondents and 74% of UK respondents feel the need to hide their disease while only 41% of American respondents express the same concern.
The results of the survey provide valuable insights for caregivers, patients living with hemophilia, healthcare professionals, policymakers, and patient organizations worldwide. The goal is for results to drive action and dialogue that ultimately leads to new, innovative solutions to improve care for people living with hemophilia.
“As a company deeply committed to the global hemophilia community, Sanofi wanted to listen to the voices of people from around the world who are impacted by this disease at various stages of their life, to better understand their needs,” said Alaa Hamed, MD, MPH, MBA, Global Head of Medical Affairs, Rare Diseases and Rare Blood Disorders at Sanofi. “Our mission is to advance a model of care that provides the right support at the right time to serve this community so that people with hemophilia can focus less on living with this disease, and more on living the lives they choose.”
Full survey details, including methodology, audience demographics, global survey results, and more: https://bit.ly/3ZGeiJC
Methodology for Hemophilia Life Stages and Changes Global Survey
The research was conducted online in the United States, United Kingdom, Germany, France, Italy, Spain, Japan, India, Canada, Australia, and China by The Harris Poll on behalf of Sanofi among 679 HCPs (health care providers whose primary medical specialty is hematology and see/treat 2+ patients with hemophilia per month), 950 patients (adults 18+ diagnosed with hemophilia), and 1,080 caregivers (adults 18+ who provide care or support to a friend or family member with hemophilia). The survey was conducted February 27 – April 10, 2023.
Raw data were not weighted to adjust for geodemographics, except to provide each country equal share of voice, so thus are therefore only representative of the individuals who completed the survey. Respondents for this survey were selected from among those who have agreed to participate in our surveys.
The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within + 4.7 percentage points for HCPs, + 3.3 percentage points for patients, and + 3.0 percentage points for caregivers using a 95% confidence level. This credible interval will be wider among subsets of the surveyed populations of interest.
All sample surveys and polls, whether or not they use probability sampling, are subject to other multiple sources of error which are most often not possible to quantify or estimate, including, but not limited to coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Responses may not add up to 100% due to weighting, computer rounding and/or the acceptance of multiple responses.
About The Harris Poll
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Sanofi
We are an innovative global healthcare company, driven by one purpose: we chase the miracles of science to improve people’s lives. Our team, across some 100 countries, is dedicated to transforming the practice of medicine by working to turn the impossible into the possible. We provide potentially life-changing treatment options and life-saving vaccine protection to millions of people globally, while putting sustainability and social responsibility at the center of our ambitions. Sanofi is listed on EURONEXT: SAN andNASDAQ: SNY. Learn more at www.sanofi.com.
About Hemophilia
Hemophilia is a rare, lifelong condition in which the ability of a person’s blood to clot properly is impaired, leading to excessive bleeds and/or spontaneous bleeds into joints, muscles, and soft tissues that can result in joint damage, and chronic pain, and potentially impact quality of life. The severity of hemophilia is determined by the level of clotting factor activity in a person’s blood, and there is a negative correlation between risk of bleeding and factor activity levels. Globally, over 1 million people are estimated to have hemophiliai, divided over the different types, and sustainable access to diagnosis and treatment remains a challenge for a large number of these patients.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
REFERENCES
i https://wfh.org
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NEW YORK and PORTLAND, Ore., Oct. 5, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW)’s Constellation network today unveiled Jemini, a business transformation consultancy built to guide global organizations through multi-faceted change. Jemini has deep expertise across strategy activation, organizational development, change leadership, and innovation to help brands navigate rising complexity in their global marketing operations. Jemini will help brands solve problems such as:
- How do we achieve repeatable creative excellence at scale?
- How do we innovate our marketing operating models to be more responsive in this state of constant adaptation?
- How do we inspire and re-organize our creative teams to work in new ways?
Jemini was incubated and shaped over a 12-month period in which it provided services to major global clients, including Nike, Microsoft, and Google. With the launch of Jemini, Constellation deepens its vertically integrated capabilities, which span top-notch global creative advertising, digital innovation, media, experiential, and now business consulting.
“Marketers face a dizzying convergence of responsibilities: mandates to do more with less, demand for digital transformation, and the crippling volume of omnichannel production needs, just to name a few. Jemini helps brand leaders evolve their organization to win in the face of market disruption,” said Justin Lewis, Chair, Constellation. “Jemini takes what we do best, problem-solving, and applies it to holistic business transformation.”
“Our clients view us as transformation partners — full stop,” added Diane Bradley, Managing Principal, who leads Jemini with deep experience in running and growing consultancies. “They recognize that our team of multi-disciplinary problem-solvers can tackle their stickiest challenges and drive meaningful operational change. We are changemakers at Jemini and excel at activating solutions.”
To learn more about Jemini and connect with their innovative services, visit www.jemini.co.
About Jemini
Jemini is a business transformation consultancy that guides global organizations through multi-faceted change. With deep expertise in strategy activation, organizational development, transformational change, and innovation enablement, we guide growth and make transformation achievable. Our team is digitally-native with hubs in Portland, New York, and Los Angeles and can meet you wherever you are in the world. Learn more and connect with us at www.jemini.co.
About Constellation
Constellation is a formation of best-in-class agencies within Stagwell (NASDAQ:STGW) across marketing services from data, insights, creativity, technology, and experiential that deploys itself to seize clients’ biggest opportunities and solve their toughest business problems at scale. The collective includes 72andSunny, 10 Thousand Design, Brand Citizens, Colle McVoy, Exponent, Instrument, Jemini, Redscout, TEAM Enterprises, Tinsel Experiential Design, and The Harris Poll.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
CONTACT:
Sarah Arvizo
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