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CONTACT:

Sarah Arvizo
pr@stagwellglobal.com



VOTERS SPLIT DOWN PARTY LINES ON BIDEN IMPEACHMENT INQUIRY

NEW YORK and CAMBRIDGE, Mass., Sept. 15, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the September Harvard CAPS / Harris Poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.

President Joe Biden’s approval rating remains at 42% after a new impeachment inquiry, which 53% of voters split along party lines support. The poll also covers the 2024 horse race and public opinion on issues such as illegal immigration and parental rights. Download key results here.

“After a quiet summer, the electorate remains unhappy on the economy and a slew of other issues,” said Mark Penn, Co-Director of the Harvard CAPS / Harris Poll and Stagwell Chairman and CEO. “Since voters have hardened views on Biden and Trump, the primaries have not gotten competitive yet either.”

INFLATION FRUSTRATIONS REMAIN

  • Voters continue to say inflation is the most important issue facing the country (33%), as well as the most important issue to them personally (39%).
  • 64% say Bidenomics is not working.
  • 75% of voters, including over 70% from each party, think the Federal Reserve has raised interest rates enough.

VOTERS SPLIT ON BIDEN IMPEACHMENT INQUIRY

  • 53% of voters support the impeachment inquiry into Biden, with 51% of Independents against.
  • 57% say Biden helped Hunter get influence peddling contracts and 60% think Biden has made false or misleading statements about Hunter’s business dealings.
  • The country is split 50-50 on whether Biden’s impeachment inquiry is politically motivated or raises legitimate legal questions; voters are split 50-50 on the same question regarding Donald Trump’s prosecutions.

TRUMP CONSOLIDATES SUPPORT AND LEADS BIDEN IN HEAD-TO-HEAD

  • Trump increased his lead among Republican voters to 57%, while Ron DeSantis continues falling to a distant second with 10%.
  • In head-to-head presidential matchups, Biden loses to Trump by 5, Nikki Haley by 4, and Tim Scott by 2; he defeats Mike Pence by 6, Ron DeSantis by 4, and Vivek Ramaswamy by 2.

AMERICANS FIND AGREEMENT ON IMMIGRATION AND PARENTAL RIGHTS

  • 71% of voters, including 53% of Democrats, think illegal immigration to the U.S. is getting worse.
  • 87% of voters, including over 80% of each party, agree parents have a right to know if their children want to transition their gender.
  • There is still goodwill towards teachers: 60% of voters, including 59% of Independents, say teachers are mostly trying to help kids get a better education, not push an ideology onto them.

The September Harvard CAPS / Harris Poll survey was conducted online within the United States from September 12-14, 2023, among 2,103 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.

About The Harris Poll & HarrisX

The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com

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CONTACT:

Sarah Arvizo

pr@stagwellglobal.com 





Strong leadership has propelled the agency to awards from the healthcare industry’s leading publications

NEW YORK, Sept. 14, 2023 /PRNewswire/ — PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, has bestowed ConcentricLife leadership with prestigious honors: naming co-founders Ken Begasse and Michael Sanzen to the publication’s Elite 100 in the Entrepreneurs category, and Ken Begasse as a finalist for Advertising Agency CEO of the Year.

Ken and Michael have been partners for 30+ years and launched the industry’s most iconic brands before ultimately launching their own agency before they turned 30. ConcentricLife was created around one central human truth: At the heart of every personal experience is a health experience. That truth has resulted in groundbreaking work and industry-wide recognition with awards including “Launch of the Year” three times, most recently for Wegovy, and nine Agency of the Year awards in the agency’s 21-year history.

The last 12 months have represented the very best of Ken’s leadership as CEO, as he brought teams together under the platform of ConcentricLife—a transformative agency model designed to create brands that thrive at the very center of the human experience in health and wellness. He has overseen the cultural and operational reorganization of 290 individuals and processes to incorporate legacy best practices, and build new and improved ways of working while growing the platform into new services and offerings.

This year, ConcentricLife was ranked #30 in the MM+M Agency 100, considered the industry’s definitive guide to the top agencies in the health landscape. Since the list began over a decade ago, ConcentricLife has consistently been named as one of the pre-eminent leaders in the space.

“It’s an incredible honor to be in such rare company amongst some of our industry’s great minds,” says Ken Begasse. “I continue to unwaveringly believe in the team we’ve assembled at ConcentricLife – both our talent and our clients. Every day I work with the best of the best and am humbled to have their trust as their leader. There’s no stopping what we can accomplish, and we will continue to be on the forefront of agency offerings.”

“Ken instills the values of partnership and entrepreneurship in every ConcentricLife team member,” reports long-time employee Kristin McAteer, Managing Director of Client Solutions. “He is the biggest advocate not just for our client’s business, but also for our talent; and has created the kind of culture that allows each and every one of us to truly make an impact.”

ConcentricLife partners with a diverse range of clients across the healthcare landscape from rare disease to wellness, deeply entrenched in brands that put the human health experience at the center of life.

Since 2009, the PM360 Trailblazer Awards have recognized outstanding achievement and innovation in healthcare marketing. The CEO of the Year Award was established to honor CEOs in the industry for their ability to thrive in all aspects of leadership, from establishing a company culture where individuals feel safe, respected, valued, and motivated to displaying a unique vision for their company that resulted in exceptional success to earning respect from industry colleagues due to their morals, reputation, and character.

PM360‘s ELITE 100 lists the most influential people and teams in the healthcare and life sciences industries based on their career accomplishments. Ultimately, the ELITE 100 represent a group of individuals and marketing teams who have made a significant impact on the healthcare industry throughout their careers or show great promise as future leaders based on what they have achieved so far.

The MM+M Agency 100 is an annual ranking that celebrates the top healthcare marketing firms in North America. Medical Marketing + Media, the media brand of record for pharmaceutical marketing and commercialization, profiles the top performing agencies based on North American revenue and offers valuable insights into the evolving dynamics of the agency world.

About ConcentricLife
ConcentricLife is an agency built to answer the rising customer demand on the health marketer. ConcentricLife spans three distinct specialist practices that bring over 20 years of deep subject matter expertise in rare disease, healthcare, and wellness, with sophisticated marketing capabilities spanning the organization. We put Health at the Center through our proprietary Human Connection Score™ designed to build optimal brand experiences at any stage of the health journey. For more information, visit www.concentric.life.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com

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Sarah Arvizo

pr@stagwellglobal.com 




SINGAPORE and NEW YORK, Sept. 11, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, released findings from proprietary research on international brand fandom unveiled in partnership with the DesignSingapore Council, Singapore’s national agency for design, at the 2023 Design for Growth Summit.

The Design for Growth Summit convenes the design community and leading industry, government, and educational stakeholders for discussions on unleashing the power of design to drive global and local growth and economic success. This year’s summit coincided with the 20th anniversary of the founding of the Council, which was established in 2003 to develop the design sector, position Singapore as global city for design creativity and excellence in Asia and work towards being an innovation-driven economy.

“Good design is good business. Businesses which have great design – product, systems, process – have been able to better meet their clients, users, consumers’ needs and stay ahead of the competition. The DesignSingapore Council and Stagwell are proud to bring you the Design for Growth Summit, along with Stagwell’s leading agency National Research Group,” said Dawn Lim, Executive Director, DesignSingapore Council.

“Design is synonymous with transformation, and as we work towards our global mission to transform marketing, we’ve found great partners in our friends on the DesignSingapore Council and our clients in this region,” said Randy Duax, Stagwell Asia-Pacific. “We were honored to be a part of the summit and to sponsor the upcoming Singapore Design Week 2023.”

Brand Fandom in South East Asia

At the Design for Growth Summit, Stagwell and National Research Group presented findings from the “NRG Fandex”, which ranks companies based on the strength of their relationship with their consumers and identifies the drivers of brand fandom. In South East Asia, top brands build community, create memorable experiences, embrace inclusivity, and innovate for a sustainable future. Among the top brands across three South East Asia markets are:

  • Google
  • Indomie (specifically in Indonesia)
  • Apple
  • Facebook
  • Coca-Cola
  • Rare Beauty (specifically in Singapore)
  • Singapore Airlines (specifically in Singapore)
  • TikTok
  • Mama (specifically in Malaysia)
  • Spotify

To find out more about what drives strong fandom for your brand, visit this site, or reach out to inquiry@nrgmr.com.

ABOUT STAGWELL

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

CONTACT:
Sarah Arvizo
pr@stagwellglobal.com

About the DesignSingapore Council

The DesignSingapore Council’s (Dsg’s) vision is for Singapore to be an innovation-driven economy and a loveable city by design. As the national agency that promotes design, our mission is to develop the design sector, help Singapore use design for innovation and growth, and make life better in this UNESCO Creative City of Design. Dsg is a subsidiary of the Singapore Economic Development Board.

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CONTACT:

Jess Santini

jess.santini@assemblyglobal.com




The award-winning leaders will play an instrumental role in the continued revitalisation of the agency

LONDON, Sept. 11, 2023 /PRNewswire/ — Assembly announced today the addition of James Appleby, Alex Boniface, and Bridget Hopkins – three new Managing Partners in Europe who will play pivotal roles in shaping the agency’s future, fostering innovation, enhancing operations, and driving sustainable growth. Each leader comes with extensive experience across specialisms, and their combined vision and leadership will allow Assembly to continue delivering brand performance for clients and further expand the agency’s presence in the European region. Appleby, Boniface, and Hopkins are based in London and will report to Matt Adams, Assembly Europe CEO.

Appleby comes to Assembly with over 20 years of experience in the media sector. In his last role, he was Head of Client Success at Tailify, an influencer marketing company. Before that, Appleby spent nearly five years as Managing Partner at PHD UK, leading all aspects of media planning and buying for clients like Sainsbury’s, Nectar, Comparethemarket.com, Oatly, McVitie’s, Peroni, and the UK Government. While at PHD, he also served as Sustainability lead and was responsible for shaping and driving the agency’s proposition that aided clients in reducing their carbon impact and maximising ESG. In his prior role, he held the position of Client Partner at Wavemaker. Outside of his agency work, Appleby is chair of Nabs, a UK charity that supports the mental health of those in advertising, and ‘FastForward,’ a course that equips those new to the media and advertising industry with vital collaboration skills, pitch experience and awareness of mental health. Having successfully led innovative campaigns that have redefined media agency standards, Appleby’s creative approach to media and knack for identifying meaningful trends will accelerate Assembly’s forward momentum.

Before joining Assembly, Boniface served as European Head of Digital at Rufus, an Amazon-focused agency within IPG Initiative. In this role, he oversaw the development and implementation of digital products for Amazon’s various business divisions, including Retail, Prime Video and Amazon Web Services. Boniface was responsible for ensuring the quality and consistency of the agency’s digital output in Europe, leading a diverse team covering specialties such as Strategy, Planning, Transformation, and Activation. With a unique career history spanning activation, planning and client leadership, Boniface has excelled in building multi-disciplinary teams, deploying successful media strategies and displaying a unique understanding of consumer behaviour, all of which will greatly benefit Assembly’s clients in achieving their goals.

Before joining Assembly, Hopkins established her media career in Australia, working at Mitchell & Partners, an agency later acquired by Dentsu. In 2010, she joined MEC/Wavemaker Worldwide in London and during her 13 year tenure proved to be a dynamic and adaptable Global Client Lead across a diverse portfolio of brands, including Vodafone, Huawei, Lombard Odier, BlackRock, and Xerox. Hopkins has vast international media knowledge, including hands-on experience of activation across all channels. Naturally inclusive and culturally aware, she understands the importance of building authentic relationships and effective collaboration to drive better outcomes. At Wavemaker she served as the UK LGBTQ+ ERG Co-Lead and sat on the WPP Unite committee. Her active involvement in these communities and the broader agency DE&I agenda had meaningful impact. Hopkins’ commitment to delivering exceptional service and fostering a progressive culture aligns perfectly with Assembly’s agency values.

Abbleby, Boniface, and Hopkins will collaborate closely with Assembly Europe CEO Matt Adams and the agency’s leadership team to set strategic priorities, drive innovation, and ensure Assembly remains at the forefront of the media industry. These new appointments, including the agency’s new Chief Activation Officer Greg Shickle, signal a new era of growth and transformation for Assembly.

Assembly Europe CEO Matt Adams adds, “We are thrilled to welcome James, Alex, and Bridget into the Assembly family. Their diverse skill sets and industry knowledge will be instrumental in our effort to continuously provide top-notch media solutions for our clients. They will undoubtedly enhance our agency’s capabilities and reinforce our commitment to delivering excellence.”

Appleby, Boniface, and Hopkins’ appointments are effective September 2023.

ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.

Press Contact:
Jess Santini, VP, Global Marketing
jess.santini@assemblyglobal.com  

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Briana Comerford
Briana.Comerford@assemblyglobal.com

 





The Stagwell (STGW) agency will develop, drive omnichannel media innovation to elevate the brand

NEW YORK, Aug. 30, 2023 /PRNewswire/ — Global media agency Assembly has been selected as the Media Agency of Record in North America for Vera Bradley, the iconic American bag and luggage lifestyle brand known for its vibrant patterns and functional designs. Vera Bradley consolidated media services to Assembly based on the agency’s extensive media expertise and market-leading technology. As such, Assembly will oversee all media and data services to accelerate market share based on the changing needs and behaviors of today’s and tomorrow’s consumers.

Vera Bradley’s decision to entrust Assembly with its media underscores the agency’s proven track record of delivering exceptional results and driving growth for its clients.

“We are thrilled to announce our partnership with Vera Bradley as their Media Agency of Record,” said Valerie Davis, Assembly North America CEO. “Vera Bradley is an iconic brand that resonates with a wide range of consumers across generations, and we are committed to executing innovative campaigns that capture the essence of their brand and engage audiences across multiple platforms.”

Vera Bradley, known for its distinctive quilted bags, luggage, and colorful accessories, has consistently stood out for its commitment to quality, creativity, and a strong sense of community. With Assembly’s expertise in strategic media planning, data-driven insights, and its proprietary tech suite, the partnership is set to infuse fresh energy into Vera Bradley’s marketing initiatives.

“We are excited about the possibilities that our collaboration with Assembly presents,” said Alison Hiatt, Chief Marketing Officer for Vera Bradley, Inc. “Their reputation for delivering innovative and impactful campaigns aligns perfectly with our vision for the future of the Vera Bradley brand. We look forward to building meaningful and long-lasting connections with consumers together.”

The assignment is effective immediately.

ABOUT ASSEMBLY 
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.

PRESS CONTACT:
Briana Comerford
Briana.Comerford@assemblyglobal.com

ABOUT VERA BRADLEY
Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of women’s handbags, luggage and other travel items, fashion and home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand is known for its innovative designs, iconic patterns, and brilliant colors that inspire and connect women unlike any other brand in the global marketplace. Visit www.verabradley.com and follow @verabradley to learn more.

Vera Bradley is a Vera Bradley, Inc. brand (Nasdaq: VRA).

CONTACTS

877-708-VERA (8372)

Hunter PR for Vera Bradley

Mediacontact@verabradley.com

verabradley@hunterpr.com

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CONTACT:

Lindsay Bennett

lindsay.bennett@galepartners.com 





Moonrock’s interactive activations will open new avenues for Stagwell’s (STGW) GALE and its impressive roster of clients.

NEW YORK , Aug. 29, 2023 /PRNewswire/ — Leading Business Agency GALE has announced a strategic partnership with renowned gaming design specialist Moonrock Labs. The collaboration combines Moonrock Lab’s industry-leading game development and design capabilities with GALE’s award-winning integrated marketing approach, revolutionizing gaming solutions for the agency’s client base.


Moonrock Lab’s specialty capabilities include crafting curated activations within video game titans Fortnite, Roblox, Minecraft, and ARK: Survival Evolved. These playable worlds have amplified the reach of partners, including Coca-Cola, Fanta, Burger King, and Macy’s. By leveraging Moonrock Lab’s expertise in these realms, GALE further solidifies its commitment to the gaming space while offering unparalleled access in three key areas:

  • Emerging products and technology. GALE will transform emerging products into interactive, accessible experiences for clients, bringing opportunities for innovation upstream through Moonrock’s experienced product team.
  • Research and development. The partnership will deliver thought leadership and bespoke research to accelerate industry understanding of gaming’s impact and effectiveness.
  • Access to gamers. GALE will leverage Moonrock’s extensive network of millions of real gamers, many from the key Gen Z demographic, to promote activations to a broader audience.

The alliance follows a number of collaborations with GALE clients, including Truth Initiative, Wells Enterprises and MilkPEP. Most recently, GALE engaged Moonrock to build three original Fortnite maps for MilkPEP launched at VidCon, integrated Bomb Pop® into Restaurant Tycoon II on Roblox, and in coming weeks will host several Minecraft events with creators and community members, including free custom items for Truth Initiative.

“Marketers are still grappling with how to authentically integrate into gaming ecosystems and communities. To do so, they must transition from a strategy of mere impressions to one of complete immersion. GALE’s partnership with Moonrock Labs allows us to accelerate marketers on that transformative journey,” GALE Chief Innovation Officer Ben James said.

“Our previous projects with GALE have proven it’s possible to build long-form, immersive, interactive commercials consumers will line up to experience,” said John Benyamine, co-founder of Moonrock Labs. “Even more exciting is the fun, communal feeling generated before, during and after each event. These are effectively short-term, branded theme parks in the cloud that can be accessed from any device anywhere in the world – and admission is free.”

Earlier this year, GALE unveiled Advance Party, an innovation practice aimed at integrating emerging and innovative formats into its storytelling machine, driving exponential growth for clients. The partnership with Moonrock Labs marks the first of several exciting announcements to come.

Also in 2023, Moonrock Labs launched Black-focused gaming site LoopBreak with support from Google Play, as well as content creation for clients including Samsung, Star Trek, and Skydance Interactive.

For more information contact lindsay.bennett@galepartners.com

About GALE
GALE is a Business Agency. We bring business insights to brand storytelling and activate across every channel. With expertise in business strategy, CRM, loyalty, brand storytelling, integrated, performance, creative, and content marketing, experience design and media, GALE creates marketing systems and communications that grow businesses. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Denver, Detroit, Los Angeles, London, Austin and Bengaluru. In 2021, GALE was named Data & Analytics Agency of the year on the Ad Age A-List. For information on GALE, its customer data platform Alchemy™ and its consumer research capability ASK GALE, visit: https://gale.agency/.

About Moonrock 
Moonrock combines decades of video game industry knowledge with cutting-edge engagement methods and technologies designed to reach the critically-important gamer demographic. Specializing in content creation on a variety of networks, Moonrock opened its Labs division in 2023 with a team of 150 developers, designers, and product managers creating interactive experiences in Roblox, Fortnite, Minecraft, and other leading gaming platforms. Clients include Samsung, PUBG, Red Bull, Immutable, HyperX, Paramount, Comic-Con International, and more. Visit https://Moonrock.agency for more

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CONTACT:

Ben Allanson

ir@stagwellglobal.com



NEW YORK, Aug. 28, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced management will participate in two upcoming investor conferences:

  • Well Fargo Ad Day (September 27, 2023) – Leadership of the Stagwell Marketing Cloud (SMC), Stagwell’s suite of technology solutions for marketers, will participate in a fireside chat about how generative AI is transforming advertising, and offer a demo of SMC products.
  • Deutsche Bank Leveraged Finance Conference (October 3, 2023) – Frank Lanuto, Chief Financial Officer, will participate in a fireside chat and host 1×1 meetings with investors.

Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Ben Allanson
ir@stagwellglobal.com

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CONTACT:

Kenneth Hein
press@codeandtheory.com





‘Beyond Words: A Guide to Inclusive Language,’ a new foundational resource for brands, will serve as the basis of the all-staff certification program for Code and Theory employees with plans to offer training network-wide across Stagwell (STGW) and throughout the industry.

NEW YORK, Aug. 25, 2023 /PRNewswire/ — Code and Theory, Stagwell’s (NASDAQ: STGW) fastest-growing digital transformation and engineering network, is launching “Beyond Words: A Guide to Inclusive Language.” The 94-page guide equips marketers with the practical tools to choose inclusive language that will invite communities in, grow audiences and create brand love with consumers they may have failed to recognize in the past.

The guide’s 10 chapters take a deep dive into commonly used language with specific directives about what terms marketers must adopt. It also offers the context and history behind discriminatory language that marketers must avoid.

Language is an ever-evolving medium. New phrases enter the lexicon; others become outdated. That’s why this new guide updates the highly recognized first-edition “Words Up: Guide to Inclusive Writing at Code and Theory”, which debuted last year. It also features new chapters about how to speak about addiction and religion. The guide will be updated annually to reflect the active changes in language and culture.

To ensure that Code and Theory employees are using the most inclusive language for client projects and beyond, the agency has introduced its “Inclusive Language Certification Program.” Kicking off after Labor Day, all Code and Theory employees will be offered a seven-hour, biweekly certification program. The training will then be made available to all 70-plus Stagwell agencies globally, with plans to further offer the certification to the industry at large.

How to Speak about Addiction and Other Major Updates

The 10 chapters of ‘Beyond Words’ delve into: Ability, Addiction, Age, Appearance, Gender, Nationality, Race, Religion, Sexuality and Socioeconomic Language. Each chapter also includes important history and context of existing language and brand case studies. Additionally, the guide provides insightful opportunities for marketers and advertising examples.

  • For example, in terms of addiction, brands should avoid using the words “addicted,” “junkie,” and associated terms, to describe food, snacks, beauty products, and other products. It trivializes substance abuse disorder.
  • Another example to consider: The term LatinX is used to offer a gender-neutral way to describe someone of Latin American/Hispanic descent. But the sounds it contains work better in English than in Spanish. For Spanish speakers seeking a gender-neutral word, “Latine” is preferred.

The guide was authored by Code and Theory’s Group Director of Inclusive Design and Marketing Strategy, Kirstyn Nimmo, Group Creative Director Alison Hess and 15 members of the Code and Theory copywriting team. Together, they are continuously monitoring language and culture to help guide marketers, employees and the industry at large.

Code and Theory’s Inclusive Design and Marketing Strategy Discipline is the first holistic unit dedicated to ensuring every agency output is inclusive at its core; helping brands resonate with today’s diverse consumers and increase retention among employees.

Nimmo says: “Evolutions in language are direct reflections of culture and our words have the power to either communicate bias and ignorance, or honor and respect. People from historically excluded groups have always navigated these nuances. It’s time for marketers to level up their understanding and thoughtfully reach consumers who have been ignored for far too long.”

Hess says: “In a world of remote and hybrid work environments, we need new cues to inform the way we act, speak and connect with one another. With this guide’s updates and expansions, people and brands have the most current resource to ensure they’re communicating with thoughtfulness and intention.”

Mike Treff, CEO of Code and Theory says: “The inclusive language guide was born out of Code and Theory’s culture of continuous improvement, even when it pushes us out of our comfort zone.  The team had a very passionate discussion about the correct words to use for our client work and with each other. The end result is this guide and the certification program. The goal is to cause a ripple effect in how brands can more effectively reach consumers by driving equity through words.”

Click here to download “Beyond Words: A Guide to Inclusive Language.”

About Code and Theory Network

Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology-first group within Stagwell is built to partner with businesses to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, Mediacurrent, Rhythm, Truelogic and YML. Code and Theory clients include Amazon, JPMorgan Chase, Microsoft, MSNBC, NFL, Pfizer and Zappos. For more, visit codeandtheory.com.

About Stagwell

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

CONTACT: 
Kenneth Hein
press@codeandtheory.com

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The Stagwell (STGW) agency accelerates omnichannel media innovation in region with new leadership

LONDON, Aug. 24, 2023 /PRNewswire/ — Global media agency Assembly has appointed Greg Shickle as the agency’s first Chief Activation Officer in Europe. Shickle will report to Assembly Europe Chief Executive Officer Matt Adams and will be responsible for advancing the agency’s omnichannel media solutions with an emphasis on brand + performance.

Shickle brings over two decades of industry experience in delivering digital acceleration and transformation for clients across a range of sectors, including finance, technology, fashion and beauty, entertainment, and retail. He joins Assembly from a variety of roles at GroupM, where he oversaw the search, programmatic, paid social, affiliates, e-commerce, managed service display, and data development teams during his 13-year tenure. Shickle also launched a visionary digital transformation initiative that enhanced his team’s expertise, fostered stronger relationships with clients and media partners, and established flexible operating models – ultimately facilitating an extensive talent development program that nurtured the next generation of industry leaders.   

“We are delighted to welcome Greg Shickle to our team,” said Matt Adams, Assembly Europe CEO. “His proven track record in digital marketing and expertise in driving successful digital transformation aligns perfectly with our company’s mission to find the change that fuels growth for our agency and our clients. We are confident that his leadership will play a pivotal role in ushering in the next era of Assembly.” 

Shickle adds, “I’m incredibly excited to be joining Assembly. We’re in the most significant moment in advertising, where clients will gain a huge competitive advantage by working with agencies like Assembly. It’s an agency that has the talent, technology, and culture to quickly understand the implications of AI and turn these into effective, sustainable, and meaningful digital experiences.”  

Shickle’s appointment is effective September 2023. 

ABOUT ASSEMBLY   

Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.

PRESS CONTACT:
Jess Santini
jess.santini@assemblyglobal.com 

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Originally Released On

PR Newswire

CONTACT:

Maria Brockman
marketing@multiview.com

KWT Global for PRophet
prophet@kwtglobal.com




New partnership with Stagwell’s (STGW) PRophet leverages AI-powered ‘Taylor’ to help association professionals create compelling content more quickly and efficiently

IRVING, Texas and NEW YORK, Aug. 23, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud’s PRophet, the first and only generative and predictive AI SaaS platform built by and for PR professionals, and Multiview, a leader in B2B digital marketing and publishing solutions, today announced a new partnership to revolutionize PR for trade and professional associations. As associations face an increasingly crowded media environment, PRophet’s generative AI-powered feature ‘Taylor,’ provides them with advanced, data-driven technology that will make their communications more resonant, engaging, and effective.


Built by the pioneer of AI-based technology for the PR industry, ‘Taylor’ is the first AI writing tool designed to help modern communications professionals create and test the mediability of content. The platform has the richest feature set in the market, enabling associations to anticipate press sentiment, measure campaign impact and enhance PR strategies intended to reach members, prospective members, and other critical stakeholders.

“We’re excited to partner with Multiview to bring PRophet and ‘Taylor’ to the association community,” says PRophet founder and CEO, Aaron Kwittken. “Our collaboration represents our shared vision of empowering associations with the cutting-edge AI tools they need to succeed. ‘Taylor’ creates content that leads to media placements, allowing associations to navigate the highly competitive and complex media landscape with more confidence and precision.”

Multiview’s CEO, Andy Keith, expressed equal enthusiasm about the partnership. “This joint venture is a testament to Multiview’s commitment to innovation. PRophet and ‘Taylor’ in particular is a game changer that will not only reshape the way associations interact with their audiences but transform their communication strategies.”

Together, PRophet and Multiview are ushering in a new era of AI-powered PR solutions, where associations can leverage emerging technology to streamline their operations, make informed decisions, and deliver compelling narratives that resonate with their key audiences. With “Taylor,” the future of PR for associations looks brighter than ever.

For more information about creating ‘Taylor’-made PR content, please visit https://www.prprophet.ai/platform.

About PRophet
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.

About Multiview
Motivated by our partners’ success, Multiview has dedicated 20 years to providing high-quality digital media solutions to the B2B industry. As a leading digital publisher and marketing company, we unite buyers and sellers to accelerate their growth through the B2B Marketplace. By leveraging our vast network and first-party data on over 10 million B2B professionals across 30 industries, we deliver highly targeted advertisements to unique market segments, resulting in millions of additional revenue for our partners. We’re proud to work alongside 1,200 associations and 12,000 clients to help them turn their goals into reality, because at Multiview: Your Aspiration Is Our Inspiration. Explore partnership opportunities at https://www.multiview.com/association.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Media Contacts:
Maria Brockman
marketing@multiview.com

KWT Global for PRophet
prophet@kwtglobal.com

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