Originally Released On

PR Newswire

Contact:

Ben Allanson ir@stagwellglobal.com 

NEW YORK, Feb. 19, 2025 /PRNewswire/ — Stagwell Inc. (NASDAQ: STGW), the challenger network built to transform marketing, today announced its participation in two upcoming investor conferences in February and March 2025. 

• February 24: J.P. Morgan 2025 Global Leveraged Finance Conference – Stagwell management will participate in 1×1 meetings throughout the day in Miami Beach.
• March 3: Morgan Stanley Technology, Media & Telecom Conference – Stagwell management will participate in a fireside chat from 4:50pm-5:25 PM PST. Management will also be available for 1×1 investor meetings throughout the day in San Francisco. The fireside will be webcast and can be accessed here. 

Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

IR Contact:
Ben Allanson
IR@stagwellglobal.com

Originally Released On

PR Newswire

Contact:

Maggie Axford
Stagwell   
pr@stagwellglobal.com

Gold Rabbit Sports helps brands, rightsholders, media companies, and startups achieve measurable and memorable sponsorships, deals, and activations. Launched in 2020 by André Schunk, a Sports Business Journal ‘Forty under 40’ honoree and now including Managing Partner Carter Carnegie of Metrical Inc, Gold Rabbit Sports has worked with renowned brands on a global scale including the Kansas City Chiefs, the Kentucky Derby, Red Bull, Athleta, Grubhub, Sentient Jet, FanDuel TV, FIFA World Cup and the Olympics.

Gold Rabbit Sports will offer clients strategic counsel and campaign support across the sports marketing ecosystem, from strategy to deals to big ideas. This acquisition builds on Stagwell’s commitment to engaging in conversations about sports’ importance for marketers. The acquisition also bolsters TEAM’s ability to service their clients’ growing desire to integrate their brands within communities in a meaningful way through sports partnerships and properties.

“Gold Rabbit Sports perfectly complements the Stagwell network and its traction in harnessing the power of sports marketing,” said Dan Gregory CEO of TEAM. “We’ve seen quite an uptick in clients who want to not just be involved with a sports property but truly create and deliver unique and impactful ways to show up. The Gold Rabbit team is top notch at doing just that.”

“We’re excited to join Stagwell and build out the network’s offering in the world of sports and entertainment marketing,” said André Schunk, CEO of Gold Rabbit Sports. “Stagwell’s entrepreneurial mindset mirrors our own and we look forward to helping clients intrigued by sports and entertainment navigate the landscape and craft cost-effective partnerships that deliver measurable returns.”

The addition of Gold Rabbit Sports follows Stagwell’s announcement of its intent to acquire ADK GLOBAL in January 2025, and a total of 11 acquisitions throughout 2024.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

About TEAM

TEAM is an agency dedicated to making impactful brand experiences. We bring big ideas to life in ways that are not just seen and heard but truly felt. Every year, we design and deliver over 100,000 brand activations and events across the globe. Our brand playbooks merge commercial success with creative brilliance, creating meaningful connections and nurturing community spirit. Whether building brands from scratch or revitalizing existing ones, we infuse them with vitality, authenticity, and tangible platforms for interaction. By prioritizing scaled experiences at the core of brand strategy, we empower brands to build deeper relationships, share compelling stories, and engage with audiences authentically. Visit www.weareteam.com to learn more.

About Gold Rabbit Sports

Gold Rabbit Sports is a big idea incubator that unlocks the communications and commercial potential of sports and entertainment platforms. We guide brands to measurable and memorable partnerships and rightsholders to unexpected and delightful collaborations. In just 5 years, our entrepreneurial mindset, creativity, optimism, tempo, and 100+ combined years of global experience has already helped over 30 clients around the world meet business goals by designing best-in-class deals and activations connected to FIFA World Cup, the Olympic movement, major sporting leagues, championship teams, top-tier athletes, marquee sporting events, cultural moments, music platforms, and more. Visit www.goldrabbitsports.com to learn more.

Contact:

Maggie Axford

PR@stagwellglobal.com

For realtime insights, follow us on LinkedIn

A roundup of Stagwell’s work at Super Bowl:

• 2022
• 2023
• 2024

Three Spots Earned Top 10 Honors from USA Today Ad Meter

NEW YORK and NEW ORLEANS, Feb. 10, 2025 /PRNewswire/ — Stagwell, the challenger network built to transform marketing, and its network of award-winning agencies aired four standout spots during this year’s Super Bowl LIX for clients Bud Light, the National Football League (NFL) and Starbucks. Alongside the Big Game, Stagwell agencies led high-impact off-field campaigns and activations for clients including Budweiser, Booking.com, Don Julio, Frank’s RedHot, GoDaddy, Perdue Chicken and more.

The on-air work includes some of the leading campaigns including three of the top 10 highest-rated commercials on the USA TODAY Ad Meter. The critical acclaim underscores the creative and strategic impact of Stagwell’s agencies in sports and marketing. In the lead up to Super Bowl LIX, last week Stagwell hosted a SPORT BEACH Clubhouse in New Orleans and continues to cement its sport presence.

“The Super Bowl has become a moment where sport meets culture,” said Stagwell Chairman and CEO Mark Penn. “In a sea of mediocrity, the work of Stagwell agencies like 72andSunny and Anomaly stands out for its creativity and cultural relevance.”

The Big Game

Crafting the biggest brand narratives at the Super Bowl.

NFL x 72andSunny

NFL “Somebody | It Takes All of Us” – 72andSunny rolled out its powerful Big Game ad featuring NFL players mentoring children through the NFL’s partnerships with Big Brothers Big Sisters of America, Special Olympics, and the InSide Out Initiative. The ad was ranked in the top three in The New York Times’ roundup.  

NFL x 72andSunny

NFL “Flag 50” – 72andSunny and the NFL went back to the 80’s for an ad that aired after halftime during the broadcast. This nostalgic spot stars dynamic varsity flag football stars and encourages viewers to advocate varsity flag football in 50 states. The campaign earned 4.5 stars in Ad Age’s review.

Bud Light x Anomaly

Anomaly carried on its tradition of leading Bud Light’s Super Bowl campaign. The 60-second spot for Bud Light aired during the game and starred musician Post Malone, comedian Shane Gillis, and NFL legend Peyton Manning. They brought Big Men on the Cul-de-Sac (BMOC) energy to the Big Game. Bleacher Report ranked the ad in the top three in 2025.  

Starbucks x Anomaly

Starbucks “Hello Again”– Anomaly helped Starbucks power its comeback with a bold new campaign. The coffee giant, which recently introduced an initiative focusing on its personal touch, featured a pre-game Super Bowl ad backed by AC/DC’s “Thunderstruck.” A follow-up post-game ad used the same song to promote a free tall coffee for rewards members the day after the game.

Off the Field

Outside of the national stage, clients and agencies made a splash.

Allison

Allison helped clients including Budweiser, GoDaddy and Booking.com with media strategy leading up to the Big Game, securing hundreds of media placements and millions of impressions for Budweiser’s Clydesdale Super Bowl return; GoDaddy’s launch of its AI-powered website builder, GoDaddy Airo; and Booking.com’s bookable Big Game experience with exclusive access to Super Bowl tailgates and meet-and-greets.

Allison also supported several high-impact onsite activations for clients Dexcom, Good Sports and GNC. Dexcom debuted at Radio Row with Mike Golic Sr. sharing his diabetes journey and how its Stelo biosensor helps manage glucose. Good Sports brought Kyle Rudolph to promote youth sports accessibility, while GNC created buzz with branded Lyft cars, a smoothie hut, and appearances by Steelers legends Joey Porter Sr. and Ryan Clark.

Anomaly

Anomaly collaborated with Don Julio and Popeyes to launch a limited-edition Championship Lineup menu. The one-day-only menu blended Louisiana-style fast food with luxury spirits, featuring a Tequila Don Julio Reposado flavored chicken sandwich and wings.

Code and Theory

Code and Theory partnered with the NFL to reimagine the fan-first experience with the new NFL app, enhancing game-day streaming and real-time stats. The app integrates personalized content, live updates, and streamlined navigation, creating an immersive, user-centric platform for football fans.

Ahead of the Big Game, Code and Theory also helped an NFL playoff championship team, The Washington Commanders, with a major rebrand – twice. The agency led the transition from the team’s original moniker to the interim “Washington Football Team” and, ultimately, to the powerful and permanent identity of the Washington Commanders.

Colle McVoy

Colle McVoy partnered with Perdue Chicken, where Comedian Wayne Brady “winged it” with improvised livestream performances during the game drawing from key game moments, commercials, and viewer requests. The partnership encouraged viewers to rethink Super Bowl rituals.

The agency also debuted a fresh spot with Frank’s Red Hot featuring Paris Hilton. The ad showed Paris whipping up gameday recipes while inviting fans to show how they spice up their dishes with Frank’s. Viewers had a chance to win cash prizes, along with a crystal-bedazzled bottle of Frank’s RedHot.

HUNTER

HUNTER partnered with TABASCO and local Chef Alden Boudy to showcase how TABASCO can elevate pizza on National Pizza Day in New Orleans. The agency also supported media relations for STōK Cold Brew Coffee’s Super Bowl ad featuring Wrexham AFC, Rob McElhenney, Ryan Reynolds, and Channing Tatum in a fun campaign to elevate goal scoring celebrations. Lastly, HUNTER helped launch TurboTax’s 12^thannual Super Bowl commercial, securing high-impact media coverage for the brand’s Big Game creative featuring Issa Rae.

Jasper Advisors

Jasper Advisors supported NWSL Commissioner Jessica Berman and WNBA’s Shana Stephenson ahead of Super Bowl Weekend, preparing Berman for media interviews and Stephenson for a panel on sports, community, and identity.

Trade X Partners

Trade X Partners developed and activated for Perdue Chicken supporting “Game Day” with Super Bowl adjacent content starring actor, chef and Perdue partner Valerie Bertinelli telling “CBS Mornings” how she likes to serve up her wings.

Originally Released On

PR Newswire

Contacts

For Investors:
Ben Allanson
IR@stagwellglobal.com

For Press:
Beth Sidhu
PR@stagwellglobal.com

NEW YORK, Feb. 6, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW) will report financial results for the three and twelve months ended Dec. 31, 2024, on Thursday, Feb. 27, 2025, before market open.

Stagwell will host a video webcast to review those results the same day at 8:30 AM (ET). Register here to attend the webcast.

A replay of the webcast will be available following the event at Stagwell’s website, https://www.stagwellglobal.com/investors/.

About Stagwell Inc.
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.    

IR Contact:
Ben Allanson
ir@stagwellglobal.com 

PR Contact:
Beth Sidhu
pr@stagwellglobal.com 

Originally Released On

PR Newswire

Contact:

Stephanie Hernandez
PRophet Comms Tech
v-stephanie.hernandez@prprophet.ai

In this role, Kotwal will lead go-to-market strategies across multiple revenue streams, including sales, customer success, and partnerships. His focus will be on accelerating enterprise adoption and U.S. market expansion, particularly following PRophet’s recent acquisition of UNICEPTA, enhancing its leadership in media intelligence, predictive media pitching, generative PR, and influencer engagement.

“We’re excited to welcome Subir to our leadership team,” said Aaron Kwittken, CEO and Founder of PRophet. “His expertise in enterprise sales, high-performance team leadership, and securing major contracts aligns perfectly with PRophet’s AI-powered solutions, which now include advanced media intelligence and influencer marketing tools from UNICEPTA, LEADERS, and influencermarketing.ai.”

Kotwal’s career spans key leadership roles at global enterprises, including Cision, PR Newswire (acquired by Cision in 2016), American Express, and Wipro BPS. As Vice President of Sales at Cision, Kotwal established and led the company’s Enterprise Agency and Government Sales team, securing multimillion-dollar contracts with Fortune 500 companies and U.S. federal agencies, driving substantial revenue growth. His performance earned him the prestigious President’s Club Award seven times for outstanding sales achievements.

With a Master’s in public relations from the University of Westminster, London, UK, and a Bachelor’s in Mechanical Engineering from the University of Mumbai, Kotwal’s blend of technical expertise and strategic communications acumen makes him a valuable asset in today’s AI-driven PR and marketing landscape. His global experience across Mumbai, London, and New York has shaped a customer-first philosophy, emphasizing long-term partnerships, strategic problem-solving, and operational excellence.

“Joining PRophet is an exciting opportunity to be at the forefront of AI-powered communications,” said Subir Kotwal, Executive Vice President of U.S. Sales. “Aaron Kwittken is a true visionary, and PRophet is revolutionizing how brands and agencies—across both the public and private sectors—leverage AI for media relations, influencer marketing, and strategic communications. I look forward to accelerating growth and expanding PRophet’s global impact.”

As PRophet continues its rapid expansion, Kotwal’s leadership will be instrumental in helping brands, PR professionals, and marketers leverage AI-driven insights to enhance brand reputation, optimize engagement, and drive data-backed media strategies.

About PRophet
PRophet is a comms tech suite of AI-powered SaaS tools and services designed to empower modern communicators. Purpose-built for PR and marketing professionals, PRophet harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. The media relations solution creates and tests “mediable” PR content to predict journalist interest and sentiment. The influencer marketing solution, influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision. The suite also features, UNICEPTA, the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.

PRophet was awarded PRovoke Media’s Innovation SABRE in 2023 and 2024, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contact:
Stephanie Hernandez
PRophet Comms Tech
v-stephanie.hernandez@prprophet.ai 

Originally Released On

PR Newswire

Contact:

Anabella Tinoco
atinoco@page.org

Taylor Weeks
taylor.weeks@harrispoll.com 

While only 26% express confidence globally, this number dips to 14% in Japan and Italy, and rises to 48% in Saudi Arabia, suggesting varying levels of confidence across regions.

The Index identifies six key areas where businesses must focus to rebuild trust:

• Economic Stability and Growth: Stabilizing the economy and securing financial well-being.
• Job Creation and Workforce Skills Development: Equipping the workforce for the future: Urgent investment in skills development.
• Addressing Corruption: Demanding ethical practices of transparency and accountability and building foundations of trust and ethics.
• Environmental Issues: Taking critical action to combat climate change and protecting the future through sustainable practices.
• Research and Technological Innovation: Harnessing technology responsibly and innovating ethically for a better future.
• Mental Health Issues: Prioritizing mental well-being in the workplace and beyond.

Note: Issues were up to respondent interpretation

The research found consistencies within the top issues ranked per region:

• Australia, China, and the UK list corruption as the top key issue.
• The US, Italy, Japan, Saudi Arabia, Mexico, the UAE, India, Germany, China, Canada, and Brazil list economic stability and growth as the top key issue.

Of course, there are a few outliers including:

• France ranks income inequality and gender equality as top issues of concern.
• The UAE ranks trust in key societal institutions higher than other regions.

“This research underscores the urgent need for businesses to not only take action on these critical issues but also clearly communicate the context and rationale behind their efforts,” said Dr. Rochelle Ford, CEO of the Page Society. “The findings emphasize the urgent need for CCOs to lead the charge in rebuilding public trust. It’s not enough for businesses to simply take action; they must communicate transparently the rationale for it and how those actions are being taken, particularly to resonate with a skeptical public.”

The study also finds that confidence is directly tied to seeing both company action and clear contextualization. In the US, political polarization significantly influences issue priorities, highlighting the need for tailored communication strategies.

A parallel study of 40 Chief Communication Officers (CCOs) revealed key risks for 2025, including “anti-woke” backlash against ESG/DEI initiatives, polarization and low trust, potential Trump policy shifts, and geopolitical challenges. CCOs see the greatest opportunities in managing these risks and the responsible adoption of AI and other technologies.

The full report, including detailed findings and recommendations, is available at https://hubs.la/Q033Lp0f0.

Survey Methodology

The research was conducted online in 14 countries (Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Saudi Arabia, United Arab Emirates, United Kingdom, and the United States) by The Harris Poll on behalf of The Page Society among 15,193 adults 18+ overall ( 1,006 in Australia, 1,006 in Brazil, 1,006 in Canada, 1,018 in China, 1,020 in France, 1,020 in Germany, 1,007 in India, 1,020 in Italy, 1,007 in Japan, 1,012 in Mexico, 1,014 in Saudi Arabia, 1,006 in the United Arab Emirates, 1,005 in the United Kingdom, and 2,046 respondents in the United States). The survey was conducted December 17^th to 23^rd, 2024.

Data are weighted in Australia, Brazil, France, Germany, Italy, Japan, Saudi Arabia, United Arab Emirates, and the United Kingdom by age by gender, region, and education. In Canada by age by gender, education, region, race/ethnicity, knowledge of official languages, household size, and marital status. In China by age, gender, region, and urban/rural status. In India by age by gender, and education. In Mexico by gender, age, social class, and region. In the United States by age by gender, education, race/ethnicity, region, household size, income, marital status, and political affiliation. All to bring them in line with their actual proportions in the population.

Respondents for this survey were selected from among those who have agreed to participate in our surveys. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within ±1.0 percentage points at the global level, ±3.2 for Australia, ±3.6 for Brazil, ±3.9 for Canada, ±4.0 for China, ±3.5 for France, ±3.4 for Germany, ±3.5 for India, ±3.7 for Italy, ±3.7 for Japan, ±4.1 for Mexico, ±4.4 for Saudi Arabia, ±4.4 for United Arab Emirates, ±3.5 for United Kingdom, ±2.7 for the United States, all using a 95% confidence level. This credible interval will be wider among subsets of the surveyed population of interest.

All sample surveys and polls, whether or not they use probability sampling, are subject to other multiple sources of error which are most often not possible to quantify or estimate, including, but not limited to coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments.

About Page

Page is the premier global professional association for senior strategic communication leaders. The organization brings together the world’s best communicators to become stronger leaders by learning together, helping each other, imagining a better future for corporate communication and bringing that future to life. 

This elite community includes the chief communication officers of leading global companies, non-profit organizations, and government agencies; the CEOs of public relations firms and other companies that serve the strategic communication function of major corporations; and distinguished educators at leading business and communication schools. Membership is selected through peer nomination only, with strict nomination criteria. For more information, visit www.page.org.

About The Harris Poll

The Harris Poll is a global consulting and market research firm that delivers proven intelligence for transformational times. Responsible for one of the longest-running surveys in the United States, Harris Poll provides unique context and social insights based on having analyzed public opinion, motivations, and social sentiment since 1963. It works with clients in three primary areas: building modern corporate reputation, crafting brand strategy and performance tracking, and data driven thought leadership. It is now part of Stagwell, the challenger holding company built to transform marketing.

About Stagwell

Stagwell (NASDAQ: STGW) is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

Media Contacts:
Anabella Tinoco
atinoco@page.org

Taylor Weeks
taylor.weeks@harrispoll.com 

Originally Released On

PR Newswire

Contact:

Stephanie Hernandez
PRophet Comms Tech
v-stephanie.hernandez@prprophet.ai

In 2020, PRophet launched the first AI-powered SaaS platform of its kind to help PR and communications leaders predict interest in their stories among high-authority journalists. Now, leveraging that same technology, PRophet has integrated with its influencermarketing.ai platform to identify and target social media influencers and journalists in one seamless process.

This development marks a pivotal step in PRophet’s evolution, blending earned media and influencer marketing capabilities in response to shifting media consumption habits, particularly among younger demographics. Recent Pew Research Center data revealed that one in five Americans now regularly get their news from social media influencers. PRophet’s improved functionality allows for streamlined engagement with these influential voices alongside traditional media outlets.

“Today we are introducing the first of many integrations that bridge the gap between earned media and influencer marketing,” said Aaron Kwittken, CEO and Founder of the PRophet suite. “By unifying these two critical disciplines through AI tools, PRophet is empowering savvy communications professionals to craft comprehensive comms strategies that reach audiences across all channels.”

The new integration enables brands and agencies to identify relevant influencers and content creators for news stories and announcements across platforms including Instagram, TikTok, YouTube, and podcasts. Users can review the influencers’ audience quality score, engagement rate, follower credibility, and advanced insights such as popular hashtags or direct mentions.

Over the past 18 months, PRophet expanded from a single point solution to a comprehensive suite of tools following two key acquisitions late last year, LEADERS and UNICEPTA, greatly expanding its capabilities and global footprint and boasting a staff of nearly 600 across four continents and nine cities.

About PRophet
PRophet is a comms tech suite of AI-powered SaaS tools and services designed to empower modern communicators. Purpose-built for PR and marketing professionals, PRophet harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. The media relations solution creates and tests “mediable” PR content to predict journalist interest and sentiment. The influencer marketing solution, influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision. The suite also features, UNICEPTA, the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide. PRophet was awarded PRovoke Media’s Innovation SABRE in 2023 and 2024, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contacts:
Stephanie Hernandez
PRophet Comms Tech
v-stephanie.hernandez@prprophet.ai

Originally Released On

PR Newswire

Contact:

Shanna Brown          
Vice President, Marketing + Communications
Shanna.Brown@allisonworldwide.com
914.263.6837

“Allison’s priorities are clear: a client-first culture centered on every client’s success; future-focused innovation and anticipation; and expanding our capability and expertise with a world-class team delivering world-class results,” said Ray Day, Allison Worldwide executive chair and Stagwell (NASDAQ: STGW), vice chair. “Since joining Allison in early December, I’ve been overwhelmed by interest from others wanting to join our team as we accelerate our shared vision of global growth.”

The six new communications leaders bring decades of combined expertise across a range of industries and communications specializations. They include:

• Ellen Barry, Allison Managing Director, Corporate Affairs: Barry most recently led her own strategic and crisis communications firm, having served in senior leadership positions at Cardinal Health, Teneo, Brunswick, Joele Frank and Fleishman-Hillard. At Allison, she serves as a senior strategist for boards and executives on reputation, crises, corporate positioning and financial communications.
• Kiersten Fries, Allison Chief Strategy Officer: Fries joins from Omnicom Public Relations Group and Ketchum, where she served as Global Chief Growth and Marketing Officer. At Allison, she leads global client success, growth and strategic development – especially for Fortune 500 clients and prospects.
• Aaron Kokoruz, Allison Senior Vice President, Earned Media Relations: Kokoruz joins most recently from Ketchum, where he was part of the earned media leadership team. He also serves as an expert travel contributor for NBC News, leveraging his extensive experience in the space. At Allison, he brings deep relationships across the earned media spectrum and expertise in executing high-impact media campaigns.
• Rebecca Lindland, Allison Managing Director, Automotive: Lindland joins from Cars Commerce, Fisker, Cox Automotive and IHS Automotive with more than two decades of experience in the automotive and tech industries. At Allison, she leads the global automotive industry offering and solutions for clients.
• Robyn Patterson, Allison Senior Vice President of Public Affairs: Patterson joins Allison from the White House, where she most recently was Advisor to the Press Secretary, as well as the former deputy public affairs director for the U.S. Department of Commerce. At Allison, she supports clients with deep government and public affairs expertise, while supporting crisis management and reputational growth.
• Tony Sardella, Allison Managing Director of Data and Predictive Analytics: Sardella joins Allison from most recently serving as Founder of predictive analytics firm evolve24, where he was also CEO, along with decades of experience as a senior communications leader at Monsanto, Oxy and Intertek. He also is a senior research fellow at Washington University. At Allison, he leads all data, research and analytics for clients and is advancing work on the future of predictive analytics.

“These new team members represent one of the most significant infusions of new talent in Allison’s recent history,” said Jonathan Heit, CEO of Allison Worldwide. “Their expertise and vision will play a crucial role in shaping our future and reinforcing our position as a trusted partner for our clients.”

About Allison Worldwide
Allison Worldwide is a global communications agency dedicated to driving growth, innovation, and positive change for clients, colleagues, and communities. With a diverse range of expertise and a forward-looking mindset, Allison delivers game-changing results that make a lasting impact. Allison is owned by Stagwell (NASDAQ: STGW), one of the fastest-growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell’s technology, data analytics, insights, and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. Learn more at www.allisonworldwide.com.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

For more information, please contact:

Shanna Brown          
Vice President, Marketing + Communications
Shanna.Brown@allisonworldwide.com
914.263.6837

Originally Released On

PR Newswire

Contact:

HUNTER
Samara Farber Mormar
smormar@hunterpr.com

Stagwell
Kara Gelber
kara.gelber@stagwellglobal.com

“This combination is yet another step in making Stagwell the right size to deliver comprehensive, integrated solutions for modern brands,” said Mark Penn, Chairman and CEO of Stagwell. “By bringing together KWT Global and HUNTER, we’re not just combining two award-winning agencies – we’re creating a unified, modern communications solution well positioned to help brands navigate today’s complex media landscape.”

Frequently recognized as a “Best Place to Work,” “Mid-Sized Agency of the Year” and “Consumer Agency of the Year,” HUNTER has grown by double digits for five consecutive years. KWT Global, named a “PR Daily Top Agency” and an “Agency of the Future in 2024” has doubled in size over the past three years and is frequently recognized for its industry innovating product offerings, thought leadership and employee development programs alongside its impactful and award-winning client work. 

“This is the logical next step in our ambitions to better serve our clients’ needs with integrated, culturally relevant, digital-first solutions and foster an environment where our staff are inspired to employ cutting edge communications technology,” said Grace Leong, CEO of HUNTER. “HUNTER and KWT Global are already frequent collaborators. By combining resources, we will rally the power of both agencies toward a common goal: to craft, place, share and amplify the narratives of the world’s best companies and brands while maintaining our hallmark focus on exceptional client service and our creative, inclusive, and supportive company culture.”

“This comes at a time of significant transformation in the communications industry, as clients increasingly seek comprehensive solutions to their marketing challenges,” said Gabrielle Zucker, CEO of KWT Global. “Our clients and staff will benefit from HUNTER’s award-winning consumer expertise, ability to tap into cultural conversations, and creative prowess while leveraging KWT’s ability to create future-forward solutions for communications challenges such as KWT xVoice. By integrating talent across agencies, we’ll be able to bring our clients more ideas, more specialized thinking, and more comprehensive solutions.”

HUNTER drives growth and earns valuable attention and reputation for clients across food & beverage, travel, home, fashion & lifestyle, technology, retail, health and beauty sectors, including Amazon, Reckitt, Benjamin Moore, Vera Bradley, Danone North America, and TABASCO^® Brand Pepper Sauce—the agency’s first client 35 years ago and still a client today. KWT Global, known for operating at the intersection of precision and possibility, works across a portfolio of clients spanning travel & hospitality, financial services, health, wellness, luxury, lifestyle, fashion, retail and technology brands, including Tanger, Fairmont, PODS, Technogym, Tommy John, IRONMAN, Lovesac, L’Oreal, Liquid I.V., Experian and Laurel Road. 

A collective of female leaders with a long history of driving innovation and growth will be at the helm of HUNTER’s evolution:

1. Grace Leong will continue to serve as CEO.
2. Gigi García Russo continues as HUNTER’s Chief Transformation Officer.
3. Gabrielle Zucker, KWT Global CEO, has been named Global Chief Client Officer with oversight of U.S. and London client experience.
4. Samantha Turtle, who leads HUNTER’s Los Angeles office and Entertainment Marketing practice, will assume the role of Chief Operating Officer.

Together they represent an all-female C-Suite and a collective executive leadership team that is 90% female.

About HUNTER: 
Founded in 1989, HUNTER is an award-winning consumer marketing communications firm with offices in New York, Los Angeles and London and a footprint across North America. Beginning with research-driven consumer insights, HUNTER executes strategic, integrated programs that drive cultural relevance, increase engagement and earn measurable business results for consumer products and services. The 300-person firm employs a powerful blend of marketing solutions including strategic planning, social and digital media, talent and influencer engagement, media relations, experiential and multicultural marketing, and content creation and distribution for all platforms and channels to earn consumer attention on behalf of some of the world’s best known and most beloved brands. The agency is a member of Stagwell Inc. (NASDAQ:STGW).

About KWT Global: 
At KWT Global, we believe creativity with intention resonates. As an integrated communications agency operating at the intersection of precision and possibility, we empower brands to navigate ever-evolving landscapes with confidence and clarity, blending art and science to create precise programming that captures imaginations, evolves perceptions and drives change. Our team of strategists, marketers, designers, creators, communicators and connectors collaborate across vertical, industry and expertise to build curated programs that address unique business challenges. We are the partner that helps brands evolve to meet their moment, time and time again. The agency is a member of Stagwell Inc. (NASDAQ:STGW).

About Stagwell Inc.
Stagwell (NASDAQ:STGW). is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contact:
HUNTER
Samara Farber Mormar
smormar@hunterpr.com

Stagwell
Kara Gelber
kara.gelber@stagwellglobal.com

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Originally Released On

PR Newswire

Contact:

Deborah.abraham@forsman.com
Trudi.harris@forsman.com 

As Global CCO, Justine will play an invaluable role in expanding and strengthening the collective’s global creative offering across its nine offices. Justine will initially be based in New York, relocating to London later in the year.

Said Armour: “The global creative industry is crying out for a truly distinctive, unique offering like the collective at Forsman & Bodenfors. The Swedes are genuinely creative in their very DNA; from the process to the org structure, F&B approaches things in a completely counter-cultural way compared to a traditional agency. I find this invigorating, and it’s no surprise that the collective has made some of my most favourite work in the world over the years. The F&B culture is designed to support and produce creativity that stands apart and transforms thoroughly, and I’m looking forward to helping bring that magic to a wider array of creative talent and clients around the world.”

Most recently, Justine was a Partner and CCO at independent New York agency, FIG. Justine joined FIG from Grey New York where she was chief creative officer, the only woman to hold the position in over 105 years. Prior to Grey she built a diverse portfolio across agencies including 72andSunny, Wieden+Kennedy, Publicis Mojo and Saatchi & Saatchi. She began her career in her native Australia, at McCann Erickson Brisbane.

“Justine’s outstanding creativity and track record of producing work that helps brands grow makes her the perfect partner for us – curating Forsman & Bodenfors’ direction as we move into a new era” commented James Denton-Clark, the agency’s recently appointed Global CEO. 

“Creativity at Forsman & Bodenfors has always been about how we approach the task and the outcomes rather than outputs. Justine really gets that creativity is the process through which we can achieve these outstanding results,” Denton-Clark added.

Recognised across every major global award show including Cannes Lions, D&AD, One Show, LIA’s and more, Justine has previously been named to Adweek’s Creative 100 list; listed by Campaign magazine as a US Female Frontier honouree and recognised as one of AdAge’s Leading Women. A champion of diversity, equity and purpose, Justine has spoken at numerous events including One Club Creative Summit, SXSW and TribecaX.

About Forsman & Bodenfors Founded in 1986, Forsman & Bodenfors has achieved global fame as a creative collective that transforms businesses and shifts culture. One of the most awarded agencies in the world, F&B is renowned for its uniquely flat structure, radically collaborative ways and highly creative ideas that transcend media and earn their way into culture for clients including Volvo, Oatly, H&M, LG, P&G and Therabody. The collective has grown from Swedish roots to offices around the world, including Gothenburg, Stockholm, London, Dublin, Dubai, Singapore, Shanghai, Toronto and New York. The first creative agency to be certified by the Fair Pay Workplace for gender pay equity, Forsman & Bodenfors is part of the challenger network Stagwell.

Contacts

Deborah.abraham@forsman.com +65 9114 9063
Trudi.harris@forsman.com +44 7520 665371