Stagwell’s Political Firms and Media Agencies Ramp Up Client Support Ahead of 2024 Presidential Election
NEW YORK, July 27, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the only global marketing services network with bipartisan political advocacy, media, and insights firms, convened disruptive digital publishers and media groups for a two-day summit to inform brands as well as local and national candidates about the political media opportunities that should be top of mind heading into the 2024 election cycle. The presenters – Ampersand, Axios, iHeartMedia, MiQ, Nexstar, Politico, Puck, Punchbowl News, TelevisaUnivision and Urban One – discussed the importance of reaching overlooked audiences, building trust with a skeptical public, and balancing multiple mediums in a landscape where consumers are wildly varied in their spending habits, information sources, personal beliefs and more.
According to Stagwell’s omnichannel media agency Assembly – which in 2020 placed the largest single media buy in history during the Mike Bloomberg for President Campaign – the 2024 cycle is slated to surpass $12 billion in advertising spend and unfold across an expansive array of online and offline channels as the digital marketing revolution fully transforms politics.
“I used to joke that brands spent more money marketing hamburgers than politicians spent campaigning to run a nation – but that’s no longer the case. With the explosion of digital channels, political campaigns are at the forefront of targeting techniques and marketing innovation because they are always trying to outdo their competitors, and those tools are necessary in today’s lower-growth commercial world,” said Mark Penn, Chairman and CEO, Stagwell.
Mark Penn in Conversation with Assembly Director of Political Strategy Tyler Goldberg
Penn joined Assembly Director of Political Strategy Tyler Goldberg for a candid chat about the upcoming election cycle and Stagwell’s role as a network in the political and media ecosystem, spanning advocacy firms SKDK and Targeted Victory, insights agencies The Harris Poll and HarrisX, and more.
“Fully integrated campaigns remain elusive for many political players in this fragmented media landscape, and we’re proud to work alongside our partners across Stagwell to help modern brands and candidates get the most out of the expansive universe of audiences, channels, and targeting methods available in this upcoming cycle,” said Goldberg.
In this interview, they shed light on why marketers should keep a close eye on the political landscape when it comes to spending and crafting creative messages. Stream it here, and find key takeaways from Stagwell’s Political Media Day presentations below:
Reaching Overlooked Audiences
- Start early and educate; don’t just rely on Get Out The Vote efforts at the end of the cycle.
- Black and Latino audiences often feel taken for granted. Reach these underserved audiences where they are. Whether that’s Spanish language programming or genre radio, be creative in targeting.
- Find the persuadable voters. Swing voters are watching the more centrist and local news outlets rather than the big-name hyper-partisan channels.
Building Trust
- Audiences care about individual talent. Journalist influencers who have built up loyal audiences and local broadcast teams who feel familiar to their viewers are extremely valuable in this contentious political environment.
- Be authentic. Multicultural groups have their own interests, and they can tell when campaigns are pandering – basically the core tenet of Assembly’s Advocacy Consulting Technology (ACT).
Balancing Mediums
- Don’t drop traditional broadcast. Everyone wants an alternative to broadcast, but it’s still the primary scaled option with the most reliable data.
To inquire about partnering with Stagwell’s political advocacy, media, and communications firms, please contact hello@stagwellglobal.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Assembly
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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Stagwell (STGW) Platform Enhancements Allow Users to Generate up to 25 Personalized Pitches to Reporters in Under Three Minutes and Create Executive Biographies in Seconds
NEW YORK, July 27, 2023 /PRNewswire/ — PRophet, the first and only generative and predictive AI SaaS platform built by and for PR professionals, today announced two new platform updates – a Multi Pitch Generator and a Biography Generator.
Launched in 2020, PRophet is the pioneer of AI-based technology in the PR industry, with the richest feature set in the market driven by the emerging need for technology that supports modern communications professionals. According to Purposeful Relations and PRovoke’s Global CommTech Report, which was supported in part by PRophet, 43% of the surveyed communications professionals intend to increase their investment in communication technology within the next 12 months, with 71% viewing AI as an opportunity for the industry.
The new tools build on the existing PRophet platform, which uses a combination of AI, natural language processing and machine learning to generate, analyze and test new content that predicts earned media interest and sentiment.
- The Multi-Pitch Generator feature, which is exclusive to enterprise customers, enables users to generate personalized pitches for up to 25 reporters in under three minutes. Users have the option to adjust the structure of each pitch, from “short and to the point” to “elaborative,” to best suit each reporter, as well as appropriate tone preferences, such as professional, friendly, bold, persuasive, technical, emotive, and more.
- The Biography Generator also uses AI to take the mundane out of an everyday and tedious task: All customers now have the capability to generate an executive biography in seconds simply by inputting a LinkedIn URL.
“PRophet is a trailblazer that continues to disrupt the PR industry with unmatched AI capabilities. The Multi-Pitch Generator and Biography Generator features reflect our appreciation for the real-life needs of today’s comms professionals and our commitment to empowering them with cutting-edge technology,” said Aaron Kwittken, founder and CEO of PRophet. “We’re constantly working to improve PRophet, setting new standards for efficiency and productivity so that Communications Engineers© can work in parallel with technology.”
Today’s announcement follows a strong quarter of growth for PRophet – which included forging strategic alliances with LexisNexis and PeakMetrics, and the unveiling of “Powered by PRophet,” an innovative white labeling option that allows agencies and brands to effortlessly incorporate PRophet’s cutting-edge platform into their existing communications technology stacks.
With more than 1,500 users to date across brands and agencies, the company is driven by its mission to democratize AI solutions for communications professionals, empowering them to be more performative, predictive, and productive.
About PRophet
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
Media Contact
Alex Birmingham
KWT Global for PRophet
abirmingham@kwtgloblal.com
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57% OF VOTERS THINK PROSECUTORS HAVE STRONG CASE AGAINST TRUMP ON EFFORTS TO OVERTURN 2020 ELECTION
79% OF VOTERS WANT MORE REGULATIONS AROUND AI, BUT A MAJORITY WANT THE REGULATIONS TO EMERGE FROM THE INDUSTRY ITSELF RATHER THAN LAWMAKERS
NEW YORK and CAMBRIDGE, Mass., July 24, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the July Harvard CAPS / Harris Poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
As President Joe Biden rolls out “Bidenomics,” his approval rating remains at 42% while 57% of voters think he is pursuing bad economic policies. The same percentage, 57%, think prosecutors have a strong case against Donald Trump on charges surrounding January 6 as Americans wait to see if he will be federally indicted again. The poll also covers public opinion on AI, the Supreme Court and crime policy. Download key results here.
“Inflation remains the elephant in the room and you can’t talk Americans out of their negative feelings about the economy,” said Mark Penn, Co-Director of the Harvard CAPS / Harris Poll and Stagwell Chairman and CEO. “On the other side, the memory and outrage of January 6 could be strong enough in Americans’ minds that it becomes the first indictment to seriously damage Trump.”
AMERICANS REMAIN IN A SOUR MOOD OVER THE ECONOMY
- Bidenomics faces an uphill battle: 57% think Biden is pursuing bad economic policies today and 56% think Republicans in Congress understand Americans’ economic problems better than Biden.
- Inflation is hitting Americans across the political spectrum: 76% of voters say inflation has impacted them and their family’s finances, with groceries as the area impacted most (chosen by 49% of voters).
- 60% of voters think the inflation rate is continuing to increase even though that is not true.
- To regain people’s confidence in his ability to fix the economy, Biden must stabilize inflation, according to a plurality of voters in each party; the second-most popular choice is to cut federal spending.
VOTERS SEE JANUARY 6 CASE AGAINST TRUMP AS STRONGER THAN PREVIOUS INDICTMENTS
- 64% of voters, including 55% of Republicans, think Trump actively tried to overturn the results of the 2020 election.
- 57% of voters think federal prosecutors have a strong criminal case against Trump for his efforts to overturn the 2020 election – although 56% believe Trump would ultimately be acquitted if indicted.
- 55% of voters, including 51% of Independents, think another federal indictment would be a reason for Trump to withdraw from the race.
LESSER KNOWN 2024 CANDIDATES IMPROVE STANDING
- Robert F. Kennedy Jr. has the highest favorable-unfavorable gap of all politicians surveyed (+21 points) with 47% of voters split evenly across parties seeing him favorably. Biden remains ahead by 44 points in a Democratic primary.
- Vivek Ramaswamy gains momentum on the GOP side, moving into third place in an open primary, only 2 points behind Ron DeSantis. In a primary without Trump, Ramaswamy has moved into second place, only 10 points behind DeSantis.
AI IS NOT A PARTISAN ISSUE YET
- 74% of voters, including over 70% of each party, think AI technology can be dangerous and fears of it are not overblown.
- Democrats are more optimistic than Republicans: 51% of Democrats are optimistic about AI while 59% of Republicans are fearful. 72% of Republicans compared to 52% of Democrats think AI advancements will mostly destroy rather than add jobs.
- 79% of voters want more regulations around AI, but 62% want regulations to emerge from the tech industry rather than from lawmakers.
The July Harvard CAPS / Harris Poll survey was conducted online within the United States from July 19-20, 2023, among 2,090 registered voters by HarrisX and The Harris Poll. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.
About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.
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Women and Minority-Led Business Grew Tenfold in the Last Three Years
NEW YORK, July 18, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Tinsel Experiential Design (Tinsel), a marketing and design studio focused on immersive customer experiences and experiential engagement. Tinsel joins Stagwell’s Constellation Network of agencies, complementing TEAM Enterprises with creative resources and integrated production capabilities to take on larger-scope projects.
“One of the main reasons we looked at Tinsel to begin with was the culture of humanity, collaboration, and creativity that shapes and guides the organization on a daily basis, making space for big ideas that have earned the agency a reputation for cutting-edge, avant garde design and creative concepts,” said Justin Lewis, chair, Constellation Network. “This approach combined with their expertise in the physical part of brand building were the perfect blend for Constellation and the Stagwell network.”
Tinsel, whose clients include Sony Music Entertainment, GitHub, Pfizer, and Uber, also brings environmental design, 3D renderings, and conference and corporate events experience, with special expertise in the B2B technology space.
“As the champions of experiential marketing within Stagwell, it’s exciting to see Tinsel join the mix. The story of the three female founders – a unique blend of backgrounds, pure tenacity, and a touch of grace – is inspiring,” said Dan Gregory, CEO, TEAM Enterprises. “Tinsel’s distinct style and knack for creative problem-solving, especially in the B2B space, has us amped for the network. With Tinsel, Stagwell is all-in on expanding experiential offerings to clients.”
“This milestone is a testament to the team’s consistent high caliber of work, and we’re excited to expand our service offerings even further, being able to continue delivering for our current client base and opening up more integrated marketing opportunities,” said Adette C. Contreras, co-founder and CEO, Tinsel. “Having started at big agencies, this is a full-circle moment. We’re grateful to find ourselves among a network of disruptors that share our entrepreneurial spirit and core values.”
Stagwell has made thoughtful investments in response to the resurgence of experiential and immersive experiences, such as the development and growth of ARound, its shared augmented reality platform for large-scale venues, and Sport Beach, the first-ever hub at Cannes Lions dedicated to the cultural power of sport.
Tinsel will retain its brand, and its founders – Adette C. Contreras, Liz Castelli, and Erica Taylor Haskins – will remain in leadership roles. The terms of the deal were not disclosed.
About Tinsel
Tinsel started in 2011 in Brooklyn, founded by Partners Liz Castelli, Adette C. Contreras, and Erica Taylor Haskins. Since then, it’s grown to a multimillion-dollar company. With avant-garde aesthetics and the unmistakable personal touch of a boutique shop, Tinsel has established itself as an authority in a new breed of experiential design agency.
The Tinsel co-founders have participated in the Goldman Sachs 10,000 Small Businesses Program, Harvard’s Leading High Growth Businesses, Berkeley Haas EMBA Program, The Women Presidents’ Organization, and The Jackie Robinson Foundation. They have been honored as BizBash Top Event Professionals in the U.S. and as one of Harper’s Bazaar Top Event Designers in the world.
About Constellation Network
Constellation is a formation of best-in-class agencies within Stagwell (NASDAQ: STGW) across marketing services from data, insights, creativity, technology, and experiential that deploys itself to seize clients’ biggest opportunities and solve their toughest business problems at scale. The collective includes: 72andSunny, Brand Citizens, The Harris Poll, Hecho Studios, Instrument, Redscout and TEAM Enterprises.
About Stagwell Inc.
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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Sarah Arvizo
pr@stagwellglobal.com
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ARound App Adds New Features Including Immersive, Real-Time Player and Team Data Visualizations to Enhance the Twins’ In-Ballpark Experience
NEW YORK and MINNEAPOLIS, July 6, 2023 /PRNewswire/ — Continuing to deliver groundbreaking fan experiences, the Minnesota Twins today announced a continued partnership with ARound, the cutting-edge, smartphone-based shared augmented reality (AR) platform that is part of the Stagwell Marketing Cloud. Building on the success of the initial August 2022 in-ballpark pilot, the second iteration of the ARound app adds new features including immersive, real-time player and team data visualizations, along with in-ballpark AR games. This pilot app expands and enhances the Twins fan experience at Target Field.
“We’ve made incredible inroads in shared AR since piloting this app with the Twins last August, consistently refining the platform in response to fan and team feedback,” said ARound Founder and CEO Josh Beatty. “Incorporating stats into the experience was a frequent request. Now, as we enter our second season with the Twins, we’re excited to bring forward a more advanced experience, integrating richer visualizations and AR entertainment to captivate fans of all kinds.”
Major League statistics bring game-changing new features
With Official MLB statistics licensed from Sportradar launching for the first time in the new Twins AR experience, fans can delve into the world of live statistics and data visualization. With a new level of immersion, fans can use their smartphone to view real-time advanced statistics and historical data overlaid directly on the field, customized to match the real-life field view from where the fan is sitting. This adds a captivating layer of interactivity to the in-ballpark experience.
Taking fan engagement to new heights, ARound has seamlessly integrated with real-time sports APIs, providing visual game data and automated effects connected to key moments of the game. This new feature amplifies the excitement of live baseball, transforming the way fans connect with the action on the field including:
- Real-Time Player and Team Statistics: Fans can access real-time advanced statistics like spray charts, exit velocity and launch angles – all with a visual overlay matching their in-ballpark viewing angle at Target Field. This can help fans better understand player performance and make the game more engaging.
- Historical Data Visualization: With new historical data now available for display for players and teams, providing context and comparison to past performances.
- Interactive Data Experience: The statistics feed will allow fans to interact with sports data in unique and immersive ways, including AR games and experiences that incorporate live gameplay and statistics.
- Live Game Analysis: The integration of real-time sports APIs allows for a live analysis and replay of the action as the game unfolds.
- Educational Tool: For those new to the sport or those wanting to learn more, the ARound app can act as an educational tool, providing both entertainment and explanations of live action, including real-time player and team performance.
“We are thrilled to introduce our fans to this next-level experience that will resonate with avid and casual fans alike,” said Minnesota Twins Senior Director of Innovation and Growth Chris Iles. “These broadcast-style data visualizations served in real-time, and customized to where fans are in Target Field, have the potential to significantly enhance the way fans enjoy Twins games while bridging generations of baseball fans.”
ARound, which built upon its 2022 success at Target Field with integrations for the Los Angeles Rams at SoFi Stadium, the Cleveland Cavaliers at Rocket Mortgage Fieldhouse, and the Kansas City Royals at Kauffman Stadium, plans to further innovate and enhance the fan experience this season in baseball and beyond through shared stadium AR, especially around data-driven experiences connected to fans and live events.
About ARound
ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.
Media Contacts
For ARound
Sarah Arvizo
pr@stagwellglobal.com
For Minnesota Twins
Matt Hodson
MattHodson@twinsbaseball.com
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Network Hires EVP, Managing Director, Jennifer Villamil to Lead Practice
DETROIT, June 30, 2023 /PRNewswire/ — Today, the Doner Partners Network (DPN), part of Stagwell (NASDAQ: STGW), has announced the launch of Doner Media, the network’s integrated media offering to deliver clients effective and engaging solutions at the intersection of data and creativity. The DPN, which was recently named to the Ad Age A-List, has appointed Jennifer Villamil as Executive Vice President, Managing Director, to lead the new practice. Villamil brings 18 years of media expertise, most recently serving as Head of Media at The Many.
For many years, Doner’s former media practice built a reputation of being one of the best in-house media departments in the industry, becoming a foundational component for Stagwell’s Assembly Global when it was fully acquired in 2015. This next iteration of Doner Media is the integrated media solution more clients are seeking today. Built on data-driven insights, cultural connections and an entrepreneurial spirit, Doner Media will provide media planning & buying, audience and communications planning, creative testing, optimization, and real-time reporting.
“Doner has helped build and scale some of the best brands in the world through data-driven creativity and integrated production. By re-launching our media practice, we can tap into our deep data resources and creative spirit to build more integrated and impactful work,” said David DeMuth, Doner CEO, DPN Chair. “Jennifer is a dynamic leader who will further unlock the power of data and help make Doner Media a valuable asset for our network and more importantly, our clients.”
Villamil spent the last 18 years at agencies including The Many, Cramer Krasselt and Publicis Groupe, where she developed award-winning go-to-market strategies for clients like P&G, Walmart, Allstate and Discover. During her tenure at Cramer-Krasselt, she helped win The Shorty Award for Large Media Buying Strategy for T.Marzetti’s Super Bowl campaign and turned an accidental oil spill during a NASCAR race into a Tide campaign for Publicis Groupe that won Adweek Media Plan of the Year.
In leading the new Doner Media, Villamil will be supported by a leadership team including Kent Weaver, SVP, Head of Integrated Media Strategy, a longtime Starcom leader with deep expertise in CPG, retail, healthcare and technology; Mark Aguinaldo, SVP, Head of Data and Analytics, who joins from AbbVie and Epsilon, with experience on global campaigns in automotive, retail, pharma, telecom, B2B, banking and many others; Jennifer Schulties, SVP, Head of Activation who joins Doner Media from Assembly Global and brings deep experience in digital, experiential and highly targeted B2B.
“The Doner Partners Network truly represents the future of the industry, providing clients with innovative, integrated services across all disciplines,” said Villamil. “Having the opportunity to lead Doner Media and further scale DPN services is an opportunity that’s exciting for me and represents great potential for our clients and future partners.”
With the new Doner Media, The Doner Partners Network now offers clients services across consumer research, strategic planning, creative, production, PR, influencer marketing, diversity marketing and B2B, all from a single engagement and point of contact. Doner Media is the latest addition to the DPN, which acquired Los Angeles-based agency Wolfgang in October 2022.
About the Doner Partners Network
We make brands matter more to culture, to the world and to the bottom line. And we believe true integration is the product of intentional orchestration. The DPN creates teams that are as small as possible, and can scale as big as necessary. DPN agencies include: Doner, Yamamoto, DonerNorth, HarrisX, Wolfgang, KWT Global, Meat & Produce, Veritas, Dyversity Communications, DonerCX and Underground Digital.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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Powell Communications for Doner
doner@powellny.com
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Stagwell’s Growth Driven by Digital-first Leadership, Integrated Services, Strategic M&A and Global Expansion
NEW YORK, June 28, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced today it has earned a place on the renowned Fortune 1000, an annual list of the 1,000 largest American companies ranked by revenues, as compiled by the American business magazine Fortune. Stagwell, whose GAAP revenue hit nearly $2.7 billion (FY 2022), attributes its growth to:
- Digital acceleration: Stagwell is the only global marketing network with a majority-digital revenue services mix, with 57% of FY22 revenue hailing from “high-growth digital services”
- Global expansion: Through strategic acquisitions, the opening of regional hubs and offices in Asia-Pacific and Latin America, and partnerships with affiliates to fill regional gaps
- Full-network integrated services: Alignment and collaboration among Stagwell’s Anomaly Alliance, Brand Performance Network, Constellation Network, Code and Theory Network, and the Doner Partners Network to win larger pieces of business and service more complex accounts
“Learning about our debut on the Fortune 1000 list while we were having an exceptional turnout and reception to our Sport Beach activation at Cannes Lions, cemented our success as a challenger organization,” said Stagwell Chairman and CEO Mark Penn. “This milestone is a testament to the exceptional work and collaboration of our teams in helping our clients succeed, and I’m proud to be in the company of some of the world’s most notable organizations.”
Stagwell’s business approach – blending data-driven marketing strategies with creative storytelling – has proven successful in the rapidly changing digital landscape. This recognition from Fortune underscores the company’s commitment to its digital-first strategy, offering further validation that Stagwell is challenging conventional approaches to client services.
The Company recently bought back the Class A shares held by AlpInvest Partners (AlpInvest); the original investors in Stagwell Media LP, Mark Penn and Steve Ballmer, have now fully exited AlpInvest from Stagwell Media LP.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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NEW YORK and CANNES, France, June 27, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, took home top honors at the Cannes Lions International Festival of Creativity, the largest gathering in the creative marketing community. Network agencies including 72andSunny, Allison+Partners, Forsman & Bodenfors, and GALE won a combined 12 Cannes Lions awards across the categories of creative, design, digital, entertainment and PR.
“I want to applaud our team and amazing agencies for an excellent showing at the festival in our second year. The success of Sport Beach was widely recognized as a clear demonstration of our creative ingenuity,” said Stagwell Chairman and CEO Mark Penn. “As we do for our clients we challenged the conventional,” he added.
Overall, Stagwell agencies including Anomaly, Doner and Observatory were put on nearly 40 shortlists.
Cannes Lions Winners
Gold Lions
- Creative Data: GALE – “Chipotle Doppelgänger”
Silver Lions
- PR: Forsman & Bodenfors – “Kami”
Bronze Lions
- Creative B2B: Forsman & Bodenfors – “Pure Waste”
- Design: Forsman & Bodenfors – “The Shuffle Ticket”
- Design: Forsman & Bodenfors – “Kami”
- Digital Craft: Forsman & Bodenfors – “Kami”
- Entertainment Lions For Music: Forsman & Bodenfors – “The Shuffle Ticket”
- Industry Craft: 72andSunny – “The Cathedral of Diablo”
Stagwell Agencies Credited on Integrated Work with Non-Stagwell Agencies
In addition to the above, Stagwell agency Allison+Partners supported PR efforts for several winning campaigns with non-Stagwell agencies:
Titanium Lions
- Titanium: Allison+Partners and Budweiser – “Bring Home the Bud”
Silver Lions
- PR: Allison+Partners and Budweiser – “Bring Home the Bud”
Bronze Lions
- Creative Effectiveness: Allison+Partners and Corona – “Plastic Fishing Tournament”
- Creative Strategy: Allison+Partners and Budweiser – “Bring Home the Bud”
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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GALE is now the largest agency to have committed to refusing work with fossil fuel companies.
CANNES, France, June 20, 2023 /PRNewswire/ — GALE CEO Brad Simms took to the stage today at The Next Level Climate Summit at Cannes Lions 2023 to announce the agencies will sign the Clean Creatives pledge, making GALE the largest agency to commit to refusing work with fossil fuel companies.
With its global workforce of 750+ with people in New York, Toronto, Bengaluru and more, GALE’s pledges guarantee that the agency will decline any future contracts with fossil fuel companies, trade associations, or front groups.
“GALE signing the Clean Creatives pledge is a commitment to the most important thing we have: our planet. Refusing to work with fossil fuel companies is the least we can do to support our future. This pledge represents our commitment to sustainability and progress in climate change and we hope it inspires other agencies to do the same,” Brad Simms, CEO, GALE.
“GALE’s commitment to not work with fossil fuel companies shows that creative leadership and climate leadership go hand-in-hand. Great agencies are grounded in great talent, and pledging to not work with major polluters is a crucial part of providing an environment where young creatives can thrive. We are grateful to GALE’s leadership on this urgent issue, and I hope that others follow their lead.” Duncan Meisel, Executive Director, Clean Creatives.
Advertising and PR industry campaign group, Clean Creatives, is an ongoing movement calling for an industry-wide refusal to work with fossil fuel corporations. The campaign aims to increase awareness of the harmfulness of greenwashing strategies deployed by fossil fuel companies and the agencies working with them while uniting industry professionals. There are over 600 agencies, creatives and freelancers globally that have committed to the Clean Creatives pledge.
The GALE pledge announcement was during the ‘The Power of Coming Clean: Agency CEOs on the Clean Creatives Pledge at the Next Level Climate Summit’ event hosted by Meisel, which explored how the pledge can empower industry leaders by becoming part of a wider community of agencies refusing work from Big Oil.
The event was part of a day-long programme of activity at the Next Level Climate Summit produced in partnership between Clean Creatives, Creatives for Climate, the Embassy of Dutch Creativity, Purpose Disruptors, and Scope3 to focus on the strategies and teams that will make the creative industry a leader in transforming the culture of the climate conversation.
To join GALE in signing the Clean Creatives pledge, visit cleancreatives.org.
About GALE
GALE is a Business Agency. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Denver, Los Angeles, London, Austin, Kansas City and Bengaluru. GALE has received top industry awards including Ad Age’s A-List, Ad Age’s Data & Analytics Agency of the Year, Adweek’s Fastest Growing Agency and Adweek’s Breakthrough Media Agency of the Year. For information on GALE, its customer data platform Alchemy™ and its consumer research capability ASK GALE, visit: https://gale.agency/.
About Clean Creatives
Clean Creatives has mobilised over 600 agencies and 2000 individuals to pledge not to work with fossil fuels, including Top 150 UK-ranked Hope&Glory, strategic design studio Bruce Mau Design, global creative services company The Moon Unit, and TRIPTK from the holding group Havas, brand commitments range from Everlane to Gentleman Farmer to S’well and more.
Clean Creatives created an open letter signed by 273 creative professionals under 30 who promised they would not work for fossil fuel clients. In partnership with the Union of Concerned Scientists, Clean Creatives also released a letter from 450 scientists condemning the advertising and PR industry’s work with fossil fuels.
Clean Creatives Website: cleancreatives.org
Clean Creatives Twitter: @CleanCreatives
Clean Creatives Instagram: @clean_creatives
Clean Creatives Executive Director Duncan Meisel Twitter: @duncanwrites
CONTACT
Lindsay Bennett
lindsay.bennett@galepartners.com
917 497 5582
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Lee to Receive the Festival’s Inaugural ‘Creative Maker of the Year’ Award Supported by Black at Cannes
NEW YORK and CANNES, France, June 17, 2023 /PRNewswire/ — Award-winning filmmaker and cultural icon Spike Lee to Sport Beach, its flagship venue at the Cannes Lions International Festival of Creativity – the largest gathering of the advertising and creative communications industry – for a special conversation with Jordan Brand Chief Marketing Officer Shannon Watkins. Sport Beach is built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom.
Led by Damaune Journey, global chief growth officer at 72andSunny, a premier global creative agency in Stagwell’s network, “Spike Lee’s Influence: The Intersection of Creativity, Sport, and Culture” will feature a candid talk with the creative genius-turned-advertising darling through the lens of his iconic commercials, and his role as a filmmaker and cultural icon.
Shannon Watkins and her team oversee brand strategies and campaigns for Jordan Brand, which has a deep and rich history with Lee. A 20+ yr. veteran in the brand world, Shannon is also a leader for diversity and inclusion within the marketing and advertising industry, has been named one of Adweek’s Most Powerful Women in Sports, and is the winner of a Clio and a Cannes Lion award.
“We could not be more honored to host a talk with award-winning filmmaker, culture creator, and sports icon, Spike Lee. His creative genius is unquestioned and his impact on the sports marketing landscape is profound. Paired with Shannon Watkins, a marketing expert and industry juggernaut, attendees are in for a real treat,” said Journey.
The session will take place at 1:30-2:30 p.m. on Thursday, June 22, on the Sport Beach main stage. A valid pass to Sport Beach is required for admission.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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