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Lee to Receive the Festival’s Inaugural ‘Creative Maker of the Year’ Award Supported by Black at Cannes 

NEW YORK and CANNES, France, June 17, 2023 /PRNewswire/ — Award-winning filmmaker and cultural icon Spike Lee to Sport Beach, its flagship venue at the Cannes Lions International Festival of Creativity – the largest gathering of the advertising and creative communications industry – for a special conversation with Jordan Brand Chief Marketing Officer Shannon Watkins. Sport Beach is built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom. 



Led by Damaune Journey, global chief growth officer at 72andSunny, a premier global creative agency in Stagwell’s network, “Spike Lee’s Influence: The Intersection of Creativity, Sport, and Culture” will feature a candid talk with the creative genius-turned-advertising darling through the lens of his iconic commercials, and his role as a filmmaker and cultural icon. 

Shannon Watkins and her team oversee brand strategies and campaigns for Jordan Brand, which has a deep and rich history with Lee. A 20+ yr. veteran in the brand world, Shannon is also a leader for diversity and inclusion within the marketing and advertising industry, has been named one of Adweek’s Most Powerful Women in Sports, and is the winner of a Clio and a Cannes Lion award. 

“We could not be more honored to host a talk with award-winning filmmaker, culture creator, and sports icon, Spike Lee.  His creative genius is unquestioned and his impact on the sports marketing landscape is profound.  Paired with Shannon Watkins, a marketing expert and industry juggernaut, attendees are in for a real treat,” said Journey. 

The session will take place at 1:30-2:30 p.m. on Thursday, June 22, on the Sport Beach main stage. A valid pass to Sport Beach is required for admission.  

About Stagwell  
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.   

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AMERICANS OPPOSE ELECTRIC VEHICLE MANDATES

NEW YORK and CAMBRIDGE, Mass., June 16, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the June Harvard CAPS / Harris Poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.

President Joe Biden’s approval rating remains at 43% and Donald Trump continues to lead their 2024 matchup, by 6 points this month. The poll covers public opinion on the Trump federal indictment, electric vehicles and policy issues like parental rights. Download key results here.

“Americans remain politically split 50-50 but just about 100% are unhappy with the direction of the country, the economy, and their political leaders,” said Mark Penn, co-director of the Harvard CAPS / Harris Poll and Stagwell chairman and CEO. “Biden’s approval is frozen in place despite the debt ceiling deal and a recovering stock market; yet Trump’s numbers are also unshaken after an unprecedented federal indictment.”

AMERICANS THINK THE CASE AGAINST TRUMP IS STRONG BUT WANT A PARDON

  • 58% of Americans think the case against Trump is strong, including 85% of Democrats, 60% of Independents, and 30% of Republicans.
  • Voters are split 51-49, down party lines, on whether Trump’s indictment is reason to withdraw from the 2024 race.  
  • If Trump is convicted, 53% of voters – driven by 80% of Republicans – support pardoning him in the interest of national unity.

MORE VOTERS PREFER TO LIVE IN A STATE WITH A REPUBLICAN-LEANING SLATE OF POLICIES

  • 64% of voters say they would want to live in a state that cuts taxes, encourages public charter schools, does not allow gender surgery for minors, and restricts most abortions after six weeks.
  • By contrast 66% of voters – including a majority of all parties – say they would not want to live in a state that has increasing taxes, restricts legal gun ownership more strictly, allows abortion up to 9 months, allows minors to get gender surgery without parental permission, encourages undocumented immigrants, and allows felons to vote.

TRUMP AND BIDEN STRENGTHEN THEIR 2024 POSITIONS

  • Even after the indictment, 59% of Republicans would choose Trump in a GOP primary and he would beat Biden in a general election 45-39 (one point closer than last month).
  • Biden has strengthened his position with 62% support among Democratic voters in a primary – but Robert F. Kennedy, Jr. is in second at 15% and his personal favorability rating is 21 points above water.

AMERICANS OPPOSE ELECTRIC VEHICLE MANDATES

  • Americans are split 50-50 on supporting the $7,500 tax credit subsidy for an EV purchase.
  • 59% of voters oppose government regulations that would require at least half of all cars sold in the U.S. by 2030 to be electric.
  • Americans still like gas cars: 64% think they are better vehicles than EVs.  
  • Voters are split on the net climate effect of EVs: Half of Americans, including most Republicans and Independents, think EVs produce just as much pollution through the car battery mining and production process.

AMERICANS SATISFIED WITH SCHOOLS BUT WANT STRONGER PARENTAL RIGHTS

  • 74% of parents with school-aged children, including majorities of all parties, think schools are respecting their rights as parents.
  • 77% of voters oppose a law in their state that would allow minors to get gender-changing surgery and puberty blockers without parental permission, including 66% of Democrats and 87% of Republicans.

The June Harvard CAPS / Harris Poll survey was conducted online within the United States from June 14-15, 2023, among 2,090 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms. 

About The Harris Poll & HarrisX

The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

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A 2023 Fast Company Most Innovative Company, Instrument unifies creative, engineering, and brand consultancy capabilities amid accelerated client growth 

NEW YORK and PORTLAND, Ore., June 15, 2023 /PRNewswire/ — Stagwell‘s (NASDAQ: STGW) Instrument has unveiled a new brand positioning that unifies its award-winning product, engineering, digital design and brand marketing capabilities, and underscores its track record of helping brands such as Nike, Levi’s and Marriott reinvent through expressive and enduring digital experiences. As part of the rebrand, the agency is expanding its company leadership by announcing Laurel Burton as Instrument’s next President. Laurel will fill a critical role overseeing Instrument’s end-to-end delivery offering. 


Charting Client Innovation During Critical Growth

“The era of ‘the digital agency’ is evolving as our clients increasingly understand that merely being ‘digital-first’ no longer sets them apart in an ever-connected world. In embracing this shift, we are delivering a holistic approach that combines multidisciplinary expertise to transform all brand touchpoints, fostering fully interconnected ecosystems,” explained Kara Place, CEO of Instrument. “Our agency operates under a fundamental and simple principle: that brand and experience are inseparable. We are thrilled to amplify our impact through new leadership and our new range of services.”

With Laurel Burton as Instrument’s next president and the new range of services, including Experience and Content Innovation, announced this month, Instrument demonstrates dedication to accelerating growth for the company, excellence in end-to-end delivery and an expansion of their offerings for brands and clients. As President, Laurel fills a critical role guiding the future of Instrument, overseeing strategic business leadership, nurturing client relationships, optimizing the delivery process and prioritizing excellence of Instrument’s core services. 

“I have complete faith in Laurel’s ability to excel in her role as president, and we eagerly await the transformative impact she’ll continue to bring to Instrument,” says Place. “Her passion, dedication, and exceptional skills make her the ideal leader for this position, and I’m excited to see what the future holds under her guidance.” 

Prior to this role, Burton served as VP of Staffing, expanding Instrument’s recruitment efforts and driving staffing strategies with the company’s holistic business objectives—producing unmatched results that delivered across individual, team and organizational priorities. She looks to bring this successful track record to her new role.

From Old to Bold: Instrument’s Energetic Shift 

The agency’s rebrand embraces contrast, polarity, and bold editorial typography to reflect the multidimensionality of Instrument’s client work and its thriving, 390+-person strong, diverse staff which spans three offices in Portland, Los Angeles, and New York, and remote locations across the United States. It comes as Instrument celebrates accelerated new business momentum and talent growth, and on the heels of impactful project launches with Android, Splice, Google I/O, and more. Instrument’s refreshed website, as well as an overview of the new brand, can be found here

“As a partner to some of the world’s most iconic brands, when it comes to our own brand identity, we’ve always exercised restraint, letting the client take center stage while our visual identity has remained subtle in the background,” added J.D. Hooge, co-founder and CCO, Instrument. “We took pride in being understated for years. But as we’ve evolved into a confident, vibrant, multifaceted organization with diverse backgrounds, interests, and talents, it feels natural to reveal and express more of our personality.” 

Instrument Develops Open-Source Fonts for Google’s Ecosystem

In addition to its assets, Instrument partnered with Google throughout the rebranding process to develop a set of open-source fonts for the Google ecosystem and beyond. “Instrument Serif,” “Instrument Sans,” and “Instrument Mono” will be available on all cloud-enabled Google products. To date, Instrument Sans was served by the Google Fonts API over 2.15M times, and Instrument Serif over 1.04M times – with the latter already in use on over 720 websites worldwide. The final font, Mono, will release later this month. 

Instrument has been gaining recognition in the marketing, advertising, and technology industries in recent years: in 2023, Fast Company crowned the agency one of the world’s Most Innovative Companies in the design category for its work on behalf of the Eames Institute and BankBlackUSA, and in 2022 it was honored across three categories in Fast Company’s Innovation by Design awards. Additionally, Instrument’s commitment to equity drove it to land on Fast Company’s Most Innovative Workplace for Women list in 2022. To inquire about working with Instrument, reach out to hello@instrument.com

Press assets for the rebrand as well as Burton’s headshot can be downloaded here.

About Instrument
Instrument is a multidisciplinary creative company that redefines brands and experiences, with offices in Portland, Oregon, Brooklyn, New York, and Los Angeles, California. We are a dynamic group of creative technologists and storytellers that use the power of design and technology to co-create groundbreaking work with our clients. We connect brands like never before—helping organizations reimagine the most valuable pieces of their digital ecosystem. With deep talent in the areas of Strategy, Design, Development and Content Creation, we build modern experiences for ambitious brands.

About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com 

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Tesla, NWSL, Bulleit Whiskey, and MLS scored out of the top 50, but were among the brands with the strongest momentum

NEW YORK, June 6, 2023 /PRNewswire/ — National Research Group (NRG), a global insights leader at the intersection of culture, content, and technology, today released The Fandom 50, a list of the top 50 brands earning the highest scores across 18 categories included in the newly created NRG Fandex. The NRG Fandex takes a data-driven approach to measuring brand fandom through a multi-dimensional lens, conducted through a comprehensive study of 12,500 U.S. consumers.



Fandom of brands has hit critical mass, as the research concluded that 73% of U.S. adults consider themselves a superfan of at least one brand. These fans are the vital force behind brand success. Not only are they advocates, they are also part of a larger community that surrounds the brand and their loyalty is strong enough to withstand organizational missteps along the way. Validated against financial performance, NRG’s Fandex composite metric has a stronger positive correlation to revenue than any one measure, making NRG’s Fandex more predictive of revenue than usage, affinity, or likelihood to recommend alone.

Technology brands dominated the top of the Fandom 50 list, with Google (1), Apple (3), Android (6), and Samsung (9) all placing in the top 10. Amazon (2) and YouTube (4) rounded out the top five, along with one household brand, Dawn, which far outpaced the rest of the household brands despite the category being well-represented on the list.

“The Fandom 50 highlights brands that have the most powerful fandom,” said Fotoulla Damaskos, EVP, Brand Strategy and Innovation, NRG. “From tech giants leading innovation, to platforms and companies that connect people, to reliable household products, each brand on the Fandom 50 uniquely delivers on the components that culminate in brand fandom. These are brands that are committed to continually innovating and evolving in ways that surprise and delight customers, and they rally behind a mission that consumers identify with, creating a community that connects people with like minds and interests.” 

Highlights from the study include:

  • The Top 5 brand categories with the strongest Fandex Scores, in order, are: technology, entertainment and media, social media, household goods, and food.
  • Brands are for (Millennial) lovers: Avid brand fandom is strongest among Millennials, who are superfans of nearly twice as many brands as Boomers, and of 19% more brands than Gen Z.
  • Vocal in their support: Brand fans are 3.5x more likely to be vocal advocates for a brand.
  • Through thick and thin: Brand fans are 3x more likely to stick with a brand even if it does something they don’t like.
  • Generational divides: When isolated by generation, the list of brands with the strongest fandom shifts. The brands with the most notable shifts include:
    • Gen Z – Snapchat moves 28 spots higher on the list to #13
    • Millennials – Nintendo moves 16 spots higher on the list to #6
    • Gen X – MLB moves 20 spots higher on the list to #30
    • Boomers – Keurig moves 27 spots higher on the list to #10
  • Top 50 absentees: Brand categories that were included in the overall study but absent from the top 50 list include: travel, automotive, fitness, luxury, and alcohol.

The full list of the Fandom 50 is:

  1. Google (Tech)
  2. Amazon (Retail)
  3. Apple (Tech)
  4. YouTube (Social Media)
  5. Dawn (Household)
  6. Android (Tech)
  7. Netflix (Entertainment)
  8. Walmart (Retail)
  9. Samsung (Tech)
  10. Coca-Cola (Beverage)
  11. TikTok (Social Media)
  12. Visa (Finance)
  13. Microsoft (Tech)
  14. Disney (Entertainment)
  15. NFL (Sports)
  16. PayPal (Finance)
  17. Chick-Fil-A (QSR/Fast Casual)
  18. Febreze (Household)
  19. Starbucks (QSR/Fast Casual)
  20. Marvel (Entertainment)
  21. Facebook (Social Media)
  22. Nintendo (Entertainment)
  23. Instagram (Social Media)
  24. Spotify (Entertainment)
  25. Clorox (Household)
  26. Dove (Beauty/Personal)
  27. Nike (Apparel)
  28. Crest (Beauty/Personal)
  29. PlayStation (Entertainment)
  30. Lysol (Household)
  31. Target (Retail)
  32. Gatorade (Beverage)
  33. Bounty (Household)
  34. Pepsi (Beverage)
  35. McDonald’s (QSR/Fast Casual)
  36. Tide (Household)
  37. Keurig (Consumer Goods)
  38. NBA (Sports)
  39. Kraft (Food)
  40. Rare Beauty (Beauty/Personal)
  41. Snapchat (Social Media)
  42. Heinz (Food)
  43. Colgate (Beauty/Personal)
  44. Verizon (Telecom)
  45. Kellogg’s (Food)
  46. Mr. Clean (Household)
  47. Pinterest (Social Media)
  48. Adidas (Apparel)
  49. Fenty Beauty (Beauty/Personal)
  50. MLB (Sports)

“Building an engaged and loyal fanbase has never been more important for brands who want to stand out and drive success on all metrics,” said Ryan Linder, EVP, Global Chief Marketing Officer, Stagwell. “Understanding how to build and activate your brand fans is critical, as is having a reliable and data-backed way to measure that fandom year over year. The brands on the Fandom 50 are knocking it out of the park and the insights from this research provide an incredible tool for brands ready to take their fandom to the next level.”

The research also revealed that the most dominant path to brand fandom starts with “Momentum,” which is driven by a brand’s commitment to continuous evolution, clear future vision, and innovation. Brands that harness the power of Momentum and leverage the right ingredients of fandom – community, belonging, relevance and identity – have the power to be the future leaders on the brand fandom list.

Rising brands identified as leading on Momentum but not yet in the Fandom 50 include: Tesla, NWSL, Bulleit Whiskey, MLS, SoFi, Mint Mobile, Method, Toyota, Mrs. Meyers, YETI, VRBO, and Discord.

Rooted in four decades of expertise, NRG is a tested leader on cultural and entertainment insights, fueling the post-pandemic resurgence of the film industry and informing strategy for several of the most well-known sports teams, leagues, and brands. With a unique understanding of the world’s most passionate fan bases, NRG created The Fandex to bring those insights to brands across industries, providing a new data-driven approach to understanding the brand fan ecosystems.

Brands interested in learning more about The NRG Fandex should contact fandex@nrgmr.com. NRG is part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.

Methodology
The NRG Fandom 50 is based on an online survey of 12,509 Americans in a nationally representative sample of adults ages 18-64 fielded from April 21-May 3, 2023. The Fandom 50 ranking is based on Fandex Scores, which are a composite of three key pillars: Action (engagement and first choice in category), Alignment (passion and personal relevance), and Amplification (advocacy and buzz). The Fandex study has also identified the components that make up a multi-dimensional framework for defining brand fandom and unpacks the drivers that spark and grow a brand’s fan base, allowing brands to measure their current fan ecosystem and understand how to better activate, grow, and nurture a stronger fan network.

About National Research Group
National Research Group (NRG) is a leading global insights and strategy firm working at the intersection of culture, content, and technology. Rooted in four decades of industry expertise, the world’s leading marketers turn to us for insights that drive growth. To learn more, please visit www.nrgmr.com and follow us on LinkedIn. 

About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. 

Media Contacts

NRG
Mary Moczula
mary.moczula@nrgmr.com 

HUNTER
Ross Lipschultz
Fandom@hunterpr.com

Stagwell
Sarah Arvizo
pr@stagwellglobal.com 

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Stagwell Marketing Cloud’s Stadium-Level Augmented Reality Platform, ARound, to Produce Custom Sport Beach App Experience for WNBA Pioneer Sheryl Swoopes

NEW YORK and CANNES, France, June 5, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) announced its fourth slate of talent and brand partners and a custom augmented reality experience powered by the Stagwell Marketing Cloud in the lead up to Sport Beach, its flagship venue at the Cannes Lions International Festival of Creativity 2023 (Cannes Lions). Sport Beach is built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom.



Sport Beach also welcomes a fresh set of athletes and notable brands partnering with Stagwell to explore how they’re bridging fandom across cultures, genders, geographies, and technologies.

Athletes

  • Andy Cole (soccer) – An English former professional soccer player who played as a striker from 1988 to 2008, most known for his time with Manchester United. He is the fourth highest goal scorer in Premier League history and won 9 trophies including the Treble of the Premier League, FA Cup and UEFA Champions League in 1999.
  • Julian Edelman (football) – A three-time Super Bowl winning wide receiver for the New England Patriots, he was the receiving yards leader during his victories in Super Bowl XLIX and beloved by many in New England for his ability to shine the brightest on the biggest stage. Since retiring from the NFL, Julian has kept busy as an on-air analyst covering the NFL, and starting the sports history podcast Games with Names. Julian is also a proud member of the Jewish community and has leveraged social media as a platform to be an outspoken advocate against antisemitism.
  • Michael Johnson (track and field) – The best 200/400m sprinter in the history of the sport athletics. He was the first man to win both events at an Olympic Games and the first man to win consecutive gold medals in the 400m. He retired in 2000 with 12 x Olympic and World Championship gold medals. 0 x Silver. 0 x Bronze. Post athletics Johnson has taken the philosophy of success and applied it to various business ventures as well as establishing himself as a leading keynote speaker, and has received widespread acclaim as a commentator/analyst.
  • DK Metcalf (football) – An American star wide receiver for the NFL’s Seattle Seahawks, DK was selected in the second round of the 2019 NFL draft after playing college football at Ole Miss and the University of Mississippi. DK holds the NFL record for most receiving yards by a rookie in a playoff game and the Seahawks record for most yards in a Season.
  • Tony Parker (basketball) – A French former professional basketball player with one of the most impressive CVs of any French sportsperson, winning four NBA championships with the Spurs (in 2003, 2005, 2007 and 2014) and helping France become European champions in 2013. Tony is now a champion of business in the sports world and beyond through his many entrepreneurial pursuits and his newly developed Infinity Nine Group where he serves as CEO.
  • Robert Pires (soccer) – A former French International who represented his country on 79 occasions winning the World Cup in 1998 and Euro 2000. Robert is best known for his starring role in the Arsenal Invincibles team and also played for Metz, Marseille, Villarreal, Aston Villa and FC Goa. Robert currently is an International ambassador for Arsenal, an expert pundit for Canal and long term ambassador for Gatorade and PepsiCo.

Brands

  • Gatorade® – Gatorade, an iconic PepsiCo (NYSE: PEP) brand, is the official sideline partner and sports beverage of Sport Beach. Gatorade provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Backed by a 57-year history of studying the best athletes in the world and grounded in years of hydration and sports nutrition research at the Gatorade Sports Science Institute, Gatorade provides scientifically formulated products to meet the sports fuelling needs of athletes in all phases of athletic activity.
  • Hearst Magazines – Hearst Magazines’ portfolio of dozens of iconic, powerful brands inspires and entertains audiences across all media platforms, moving minds, hearts and bodies. Reaching hundreds of millions passionate fans around the globe, Hearst Magazines is the world’s leading data-driven lifestyle media company, helping our partners meaningfully connect with consumers around what matters most in their lives.
  • Michelob ULTRA – Michelob ULTRA exists to redefine the conventions of well-being and believes that enjoyment is a critical part of living a healthy and active lifestyle. With lower calories and great taste, Michelob ULTRA is the superior light beer that brings enjoyment without compromise so you can enjoy it all.
  • NBCUniversal – One of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.

Play with the Pros: Custom AR Experience

Sport Beach & Sheryl Swoopes in AR: ARound, the stadium-level shared augmented reality platform has developed a smartphone-enabled AR experience custom to WNBA legend Sheryl Swoopes. With the Mediterranean Sea as the canvas, Sport Beach attendees can use their phones to interact with a gamified augmented experience that unveils Sheryl’s inspiring legacy and accomplishments, from being the first signed to the WNBA to becoming All-Star and three-time, consecutive WNBA Champion. ARound is a product within the Stagwell Marketing Cloud.

Sport Beach will be produced by TEAM Enterprises in partnership with Cheerful Twentyfirst. Stagwell’s 72andSunny, Anomaly, Allison+Partners, Assembly, Code and Theory, Colle McVoy, Doner, Forsman & Bodenfors, GALE, HUNTER, Instrument, National Research Group and Stagwell Marketing Cloud will drive the conversation.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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New Commentators Include Sports Vets Matt Leinart, Jay Williams and Channing Frye; Host Selema Masekela of E! and X Games Fame, Indiana Fever President & COO Allison Barber and Sportscaster Taylor Rooks

New York Post to Host ‘Page Six Hour’ in the Sport Beach Content Studio, THINK450 to Host Courtside Conversation and Athlete “AMA” on the Main Stage

NEW YORK and CANNES, France, May 23, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today unveiled its third round of confirmed renowned athletes, personalities and brand partners participating at Sport Beach. The network’s flagship venue at the Cannes Lions International Festival of Creativity 2023 (Cannes Lions), Sport Beach is built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom.



Talent

  • Conrad Anker (rock climbing) – An American rock climber, mountaineer, and author. He was the team leader of The North Face climbing team for 26 years until 2018. In 1999, he located George Mallory’s body on Everest as a member of a search team looking for the remains of the British climber.
  • Paolo Banchero (basketball) – The no. 1 pick in the 2022 NBA Draft, Paolo is a forward for the Orlando Magic and was named Rookie of the Year in 2023. He played college basketball for the Duke Blue Devils.
  • Saquon Barkley (football) – Top NFL running back currently playing for the New York Giants. AP offensive rookie of the year after his first season in the NFL. Barkley played college football at Penn State, where he set several all-time school records for his offensive production over three seasons before forgoing his senior year to enter the NFL.
  • Scout Bassett (track & field) – An American Paralympic Track & Field athlete, Scout is a 7-time National Champion in the 100m, 2016 Paralympian, and a WSF board member. Her book, LUCKY GIRL, will be released in September alongside her fund to financially support young athletes with disabilities compete at the elite level.
  • Kelvin Beachum (football) – Currently an NFL offensive tackle for the Arizona Cardinals, Kelvin is a 12-year veteran and has played for the Pittsburgh Steelers, Jacksonville Jaguars and New York Jets. He is also a two-time Walter Payton Man of the Year nominee… 
  • Sue Bird (basketball) – A WNBA legend and decorated athlete, Sue has captured five Olympic Gold Medals, four World Championship Gold Medals, two NCAA Championships, four WNBA Championships, and is a 13x WNBA All-Star. Bird stepped into her entrepreneurial spirit and has co-founded two companies – Togethxr and A Touch More, both in line with her passion to uplift underrepresented voices and stories through allyship and advocacy. 
  • Ashlyn Harris (soccer) – Former United States Women’s National Team & Gotham FC goalkeeper and current Global Creative advisor for Gotham FC, Ashlyn made her debut in 2013 with the National Team. She was a member of the 2015 and 2019 World Cup Champion team, is a two-time CONCACAF Champion, three-time SheBelieves Cup Champion, three-time College National Champion, and Olympian.
  • Nastia Liukin (gymnastics) – A 5-Time Olympic medalist at the 2008 Olympic Games, and a member of the International Gymnastics Hall of Fame, USA Gymnastics Hall of Fame, and the United States Olympic Hall of Fame. Since her retirement from the sport in 2012, Nastia has gone on to commentate gymnastics for NBC, founded multiple successful businesses, and serves as an angel investor for early-stage companies.
  • CJ McCollum (basketball) – CJ McCollum is President of the National Basketball Players Association (NBPA), the union for current professional basketball players in the National Basketball Association. A 10-year veteran of the NBA, McCollum currently plays for the New Orleans Pelicans and was originally drafted by the Portland Trail Blazers with the tenth overall pick in the 2013 NBA draft.
  • Alan Shearer (soccer) – A former professional football player and England captain. Widely regarded as one of the best strikers of his generation, and one of the greatest players in Premier League history, he is the Premier League’s record goal-scorer with 260 goals. Since his retirement in 2006, Shearer has worked as a TV pundit for the BBC, Premier League Productions and Amazon Prime. 
  • Faze Swagg (esports) – A popular streamer, YouTuber, and content creator for Faze clan as well as a part of Nuke Squad, Swagg is a dedicated Call of Duty streamer. Before moving to YouTube, he became one of the top Warzone creators on Twitch.
  • Sheryl Swoopes (basketball) – An American former professional basketball player, she was the first player to be signed in the WNBA and is a WNBA Hall of Famer. Sheryl is a three-time WNBA MVP, was named one of the league’s Top 15 Players of All Time at the 2011 WNBA All-Star Game. She is considered to be one of the greatest players in WNBA history.

Journalists and Commentators

  • Allison Barber – Barber, Ph.D., is the President and COO of the Indiana Fever, Indiana’s WNBA franchise. From grade school teacher to communications strategist in the White House and United States Department of Defense; and as the first chancellor and chief fundraiser for Western Governor’s University (WGU) Indiana, Allison has dedicated herself to creating pathways to help individuals reach their potential. Allison is a lifelong volunteer with the American Red Cross.
  • Channing Frye (basketball) – World Champion and NBA draft lottery pick, Channing Frye, had an illustrious 14-year career in the National Basketball Association. Currently, Channing is an analyst for Turner Sports, where he hosts a multitude of shows including Handles and Emmy-nominated NBATwitterLive. He is also a co-host of the wildly popular podcast, Road Trippin’, and started his own wine label, Chosen Family Wines.
  • Matt Leinart (football) – An analyst on FOX Sports’ BIG NOON KICKOFF college football pregame show, Matt is one of the most decorated college football players in the sport’s history. A College Football Hall of Fame inductee, Leinart won the Heisman Trophy, a BCS National Championship and two Associated Press National Championships as a quarterback at USC. He went on to play in the NFL for the Houston Texans, Las Vegas Raiders and Arizona Cardinals.
  • Selema Masekela – Commentator, journalist, host, and Emmy nominated host/producer and co-creator of AFROSURF.   Best known for his work across X-Games & ESPN/ABC, NBC Olympics, E!, Nat Geo, Red Bull Media House. He is the co-founder of Stoked, a non-profit organization dedicated to mentoring at risk youth through action sports.
  • Taylor Rooks – An Emmy nominated broadcaster, journalist, and cultural icon known most prominently for her work with Turner Sports/Bleacher Report and Amazon’s Thursday Night Football. For the success of her work, Taylor has been featured in Sports Illustrated: “100 Influential Black Women in Sports” and is considered one of the most influential figures in sports media today.
  • Jay Williams (basketball) – ESPN Host, Entrepreneur, and co-Founder of Improbable Media alongside Giannis Antetokounmpo, he was the 2nd overall pick for the NBA’s Chicago Bulls and 2X National Player of the Year in college for the Duke Blue Devils men’s basketball team.

Brand and Media Partners

  • Bala – A fashion-forward fitness company, Bala was founded in 2018 by husband-and-wife team Natalie Holloway and Maximilian Kislevitz. They shipped the first 75,000 units of their now infamous Bala Bangles from their garage before appearing on Shark Tank, where they secured an investment from Mark Cuban and Maria Sharapova.
  • Enthusiast Gaming – An independent gaming media and entertainment company, building the largest platform for video game enthusiasts and esports fans to connect and compete worldwide. Combining the elements of its five core pillars: creators, content, communities, games, and experiences, Enthusiast Gaming provides a unique opportunity for marketers to create integrated brand solutions to engage with the coveted Gen Z and Millennial audiences.
  • Getty Images – A preeminent global visual content creator and marketplace. Through its Getty Images, iStock and Unsplash brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers.
  • New York Post’s Page Six – Page Six, the New York Post’s renowned gossip column, is a world leader in celebrity and entertainment news. As a daily must-read for those who want to stay in the know, Page Six features breaking news and the inside scoop on the latest top stories. Page Six has evolved into its own iconic and powerful brand reaching audiences across all platforms including print, digital, podcasting, TV, video, and social.
  • ReachTV – ReachTV will be producing the “Business of Sports” series from Cannes talking to athletes, executives, and creators to get their take on the business of sports. Hosted by MLB anchor AJ Andrews, the series will look at merchandising, stadium deals, athlete and coach contracts advertising social media, digital marketing, network agreements and more.
  • THINK450 – The innovation and partnership engine of the NBPA, the union for current professional basketball players in the National Basketball Association, dedicated to uncovering shared interests between the 450 players and leading brands to build more engaging partnerships.

About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com

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HALF OF VOTERS HAVE HEARD OF DURHAM REPORT ON FBI’S TRUMP INVESTIGATION BUT SEEM CONFUSED ABOUT ITS CONTENTS

54% OF VOTERS SUPPORT REPEAL OF COVID-ERA IMMIGRATION REGULATION TITLE 42

NEW YORK and CAMBRIDGE, Mass., May 19, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the May Harvard CAPS / Harris Poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX. 

President Joe Biden’s approval rating remains at 43% after he announced his reelection campaign in late April. With default possibly just weeks away, 57% of voters, up 2 points from last month, want Democrats to give in on their debt ceiling position. The poll also covers public opinion on crime and China. Download key results here.

“Stability continues to be the theme of public opinion this month,” said Mark Penn, Co-Director of the Harvard-CAPS Harris Poll and Stagwell Chairman and CEO. “Even the comprehensive Durham report could not break through the partisanship. Although we seem to be getting ever closer to a Biden-Trump rematch, there is more than enough time for major contenders to affect the race by officially jumping in.”

TRUMP CONTINUES TO STRENGTHEN AFTER CNN TOWN HALL

  • Trump now beats Biden in a 2024 general election by 7 points, 47-40.
  • Trump stretched his lead in a GOP primary to 58% and Biden stretched his lead in a Democratic primary to 41%.

VOTERS SEEM CONFUSED BY DURHAM REPORT ON FBI’S TRUMP INVESTIGATION

  • Half of voters, evenly split across parties, have heard of the Durham report on the FBI’s Trump-Russia probe.
  • But Americans are confused about the Durham report’s conclusion: half of voters, including 72% of Democrats, believed the report said the FBI’s Trump investigation was well-founded, even though it said the opposite.
  • 52% of voters believe the Durham report was a fair examination, although 57% of Democrats said it was fair and 54% of Republicans said it was biased.
  • 70% of Democrats still believe Trump worked in concert with Russia to win the presidency and 71% believe the Steele dossier was a true story.

MAJORITY OF VOTERS ACROSS ALL PARTIES WANT STRICTER IMMIGRATION POLICIES

  • 71% of voters, split evenly across the parties, have heard of the repeal of Title 42, a COVID-era immigration regulation that allowed the U.S. government to send those who attempted to cross the southern border illegally to Mexico to wait for a court date.
  • 54% of voters – including 67% of Democrats and 46% of Republicans – support the repeal of Title 42.
  • 53% of voters now think the Biden administration is just trying to enforce immigration laws more humanely, rather than creating an open border (which a majority of voters thought in December).
  • But only 38% of voters approve of Biden’s handling of immigration, down 2 points from last month.

VOTERS CONTINUE TO WANT DEBT CEILING NEGOTIATIONS

  • 35% of voters, up 6 points from last month, now think Biden has signaled willingness to curb spending in the next year.
  • Voters continue to want Democrats to cave and negotiate on the debt ceiling to prevent a default: 57% say so, up 2 points from last month.
  • As default looms, 70% of voters, up 6 points from last month, now think default would be a huge issue.

The May Harvard CAPS / Harris Poll survey was conducted online within the United States from May 17-18, 2023, among 2,004 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms. 

About The Harris Poll & HarrisX

The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com

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NEW YORKMay 10, 2023 /PRNewswire/ — ARound, a next-generation fan engagement platform designed to enhance gameday fun with live, real-world augmented reality (AR) experiences, has hired Dana Ware as its first chief creative officer, overseeing creative strategy and interactive storytelling for ARound’s stadium-level shared AR experiences as it expands to new venues and partners. ARound – part of the Stagwell (NASDAQ: STGW) Marketing Cloud – also tapped Lauren Fisher as an advisor on creative direction and live-action content.



“ARound is getting a powerhouse creative duo in Dana and Lauren, and I’m excited to welcome them to the team as we continue to drive this emerging technology forward with pioneering experiences and immersive storytelling,” said ARound Founder and CEO Josh Beatty. “Combining their extensive backgrounds, wealth of knowledge and unique perspectives, they’ll create captivating and transformative location-based entertainment and fan engagement experiences that seamlessly merge the virtual and physical worlds for fans looking to what’s next.”

Ware will develop new, innovative AR experiences and stories that blend virtual and physical realities in novel ways. She joins from The VOID, where she served as creative director for projects in the rapidly expanding field of location-based virtual reality (VR). An internationally acclaimed Chicana director, she is also passionate about advancing the AR/VR industry through the inclusion of underrepresented voices, serving as co-chair for the Women in Games special interest group of the IGDA, and as a Future Realities Summit Advisor for the Game Developers Conference.

“ARound has been blazing trails in AR and I’m excited to embark on this new adventure with the team to unlock the full potential of what this technology can do,” said Ware. “As a leading Chicana in the games industry, I’m also eager to intertwine my creative expertise and dedication to diversity to create more equitable, more connected experiences that explore groundbreaking creative horizons for fans.”

Fisher, a designer, animator and director with over 15 years of experience in the entertainment and sports industries, will advise on creative direction and storytelling, and collaborate and support the development of new mixed-reality techniques and other engaging fan experiences. She currently serves as VP, ECD at ROS Labs, a department within Religion Of Sports specializing in design and innovation, and was previously chief creative officer at The Famous Group, known for its mixed-reality Carolina Panther and other virtual experiences.

To date, ARound has launched AR experiences with sports teams across the MLB, NFL and NBA, including the Cleveland Cavaliers (Cavs ARcade), the Kansas City Royals (Crown Vision AR), the Los Angeles Rams (Rams House AR), and the Minnesota Twins (Twiniverse).

About ARound
ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network build to transform marketing.

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Sarah Arvizo
pr@stagwellglobal.com

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Revenue of $622 Million

Adjusted EBITDA of $72 million

First Quarter Results in line with Management Expectations

Reaffirms 2023 Full Year Guidance

Announces Share Repurchase Agreement for over 23.3 million Class A Shares in Stagwell Inc.

Aggregate Class A and Class C Shares reduced 8% to 267 million

New York, NY, May 9, 2023 (NASDAQ: STGW) – Stagwell Inc. (“Stagwell”) today announced financial results in line with internal expectations for the three months ended March 31, 2023.

FIRST QUARTER RESULTS:

  • Revenue and EBITDA in line with management expectations
  • Revenue of $622 million, a decrease of 3% versus the prior year period.
  • First quarter net revenue of $522 million, a decrease of 1% versus the prior period.
  • Organic net revenue decline of 3%, and excluding advocacy of 1%, versus the prior year period.
  • On a two-year growth stack basis, organic net revenue growth of 21%
  • First quarter net income attributable to Stagwell Inc. Common Shareholders of $0.4 million versus $13 million in the prior year period.
  • First quarter Adjusted EBITDA of $72 million, a decrease of 29% versus the prior year period.
  • First quarter Adjusted Earnings Per Share for Stagwell Inc. Common Shareholders of $0.13 versus $0.22 in the prior year period.
  • Net new business wins of $53 million in the quarter and $212 million for the trailing twelve months. 

“Stagwell is stronger than ever today with the removal of an overhang on the stock and Q1 results in line with management’s expectations, allowing us to reaffirm guidance for another year of significant growth,” said Mark Penn, Chairman and CEO of Stagwell Inc. “This quarter is compared to Q1 2022 which had 24% of organic growth compared to 14% for the year. We expect to return to double-digit growth in the later quarters, especially given strong new business wins within the quarter and after the close. We are moving forward with the Stagwell Marketing Cloud and all investors are invited to try our generative A.I. product at www.PRProphet.ai.”

“We have additionally announced entry into a definitive agreement, approved unanimously by Stagwell’s independent and disinterested directors who were advised by outside counsel and advisers, to repurchase approximately 23.3 million shares of Stagwell Inc. Class A Stock from AlpInvest,” Penn added. “I believe this purchase will help create value for shareholders in the marketplace given our undervalued stock.”

Frank Lanuto, Chief Financial Officer, commented: “Coming off a record Q1 performance in 2022, the Company posted first quarter results in a challenging environment that were in line with management expectations. We are beginning to see positive signs, including strong new business wins, and improving client conditions, which give us confidence about the outlook for the remainder of the year.”

Financial Outlook

2023 financial guidance is as follows:

  • Organic Net Revenue growth of 7.5% – 10%
  • Organic Net Revenue growth ex-Advocacy of 10% – 14%
  • Adjusted EBITDA of $450 million – $490 million
  • Free Cash Flow Conversion of 50% – 60%
  • Adjusted EPS of $0.90 – $1.05
  • Guidance assumes no impact from foreign exchange, acquisitions or dispositions.

* The Company has excluded a quantitative reconciliation with respect to the Company’s 2023 guidance under the “unreasonable efforts” exception in Item 10(e)(1)(i)(B) of Regulation S-K. See “Non-GAAP Financial Measures” below for additional information.

 

Stock Repurchase Program

In the first quarter, the Company repurchased approximately 2.6 million shares of Class A Common Stock at an average price of $6.91 per share for an aggregate value of approximately $18 million. The remaining value of shares permitted to be repurchased was approximately $180 million as of March 31, 2023.

Stock Repurchase Transaction

On May 9, 2023, Stagwell Inc. agreed to repurchase approximately 23.3 million shares from AlpInvest Partners at a share price of $6.43 which is a total value of approximately $150 million. As announced separately, Stagwell Media LP, a shareholder in Stagwell Inc., and AlpInvest are engaged in advanced negotiations to redeem AlpInvest’s remaining interests in Stagwell Media LP., subject to final documentation. Upon completion of these transactions, AlpInvest Partners will no longer be an investor in Stagwell Inc.

Conference Call

Management will host a video webcast and conference call on Tuesday, May 9, 2023, at 8:30 a.m. (ET) to discuss results for Stagwell Inc. for the three months ended March 31, 2023. The video webcast will be accessible at https://stgw.io/Q12023Earnings. An investor presentation has been posted on our website at www.stagwellglobal.com and may be referred to during the conference call.

A recording of the conference call will be accessible one hour after the call and available for ninety days at www.stagwellglobal.com.

Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contacts

For Investors:

Ben Allanson

Ir@stagwellglobal.com

 

For Press:

Beth Sidhu

Pr@stagwellglobal.com

Non-GAAP Financial Measures

In addition to its reported results, Stagwell Inc. has included in this earnings release certain financial results that the Securities and Exchange Commission (SEC) defines as “non-GAAP Financial Measures.” Management believes that such non-GAAP financial measures, when read in conjunction with the Company’s reported results, can provide useful supplemental information for investors analyzing period to period comparisons of the Company’s results. Such non-GAAP financial measures include the following:

(1) Organic Revenue: “Organic revenue growth” and “organic revenue decline” refer to the positive or negative results, respectively, of subtracting both the foreign exchange and acquisition (disposition) components from total revenue growth. The acquisition (disposition) component is calculated by aggregating prior period revenue for any acquired businesses, less the prior period revenue of any businesses that were disposed of during the current period. The organic revenue growth (decline) component reflects the constant currency impact of (a) the change in revenue of the partner firms that the Company has held throughout each of the comparable periods presented, and (b) “non-GAAP acquisitions (dispositions), net”. Non-GAAP acquisitions (dispositions), net consists of (i) for acquisitions during the current year, the revenue effect from such acquisition as if the acquisition had been owned during the equivalent period in the prior year and (ii) for acquisitions during the previous year, the revenue effect from such acquisitions as if they had been owned during that entire year (or same period as the current reportable period), taking into account their respective pre-acquisition revenues for the applicable periods, and (iii) for dispositions, the revenue effect from such disposition as if they had been disposed of during the equivalent period in the prior year.

(2) Net New Business: Estimate of annualized revenue for new wins less annualized revenue for losses incurred in the period.

(3) Adjusted EBITDA: defined as Net income excluding non-operating income or expense to achieve operating income, plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, and other items. Other items include restructuring costs, acquisition-related expenses, and non-recurring items.

(4) Adjusted Diluted EPS is defined as (i) Net income (loss) attributable to Stagwell Inc. common shareholders, plus net income attributable to Class C shareholders, excluding amortization expense, impairment and other losses, stock-based compensation, deferred acquisition consideration adjustments, discrete tax items, and other items, divided by (ii) (a) the per weighted average number of common shares outstanding plus (b) the weighted average number of Class C shares outstanding, (if dilutive). Other items includes restructuring costs, acquisition-related expenses, and non-recurring items, and subject to the anti-dilution rules.

(5) Free Cash Flow: defined as Adjusted EBITDA less capital expenditures, change in net working capital, cash taxes, interest, and distributions to minority interests, but excludes contingent M&A payments.

(6) Financial Guidance: The Company provides guidance on a non-GAAP basis as it cannot predict certain elements which are included in reported GAAP results.

Included in this earnings release are tables reconciling reported Stagwell Inc. results to arrive at certain of these non-GAAP financial measures.

This document contains forward-looking statements. within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). The Company’s representatives may also make forward-looking statements orally or in writing from time to time. Statements in this document that are not historical facts, including, statements about the Company’s beliefs and expectations, future financial performance and future prospects, business and economic trends, potential acquisitions, and estimates of amounts for redeemable noncontrolling interests and deferred acquisition consideration, constitute forward-looking statements. Forward-looking statements, which are generally denoted by words such as “anticipate,” “assume,” “believe,” “continue,” “could,” “create,” “estimate,” “expect,” “focus,” “forecast,” “foresee,” “future,” “guidance,” “intend,” “look,” “may,” “opportunity,” “outlook,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “target,” “will,” “would” or the negative of such terms or other variations thereof and terms of similar substance used in connection with any discussion of current plans, estimates and projections are subject to change based on a number of factors, including those outlined in this section.

Forward-looking statements in this document are based on certain key expectations and assumptions made by the Company. Although the management of the Company believes that the expectations and assumptions on which such forward-looking statements are based are reasonable, undue reliance should not be placed on the forward-looking statements because the Company can give no assurance that they will prove to be correct. The material assumptions upon which such forward-looking statements are based include, among others, assumptions with respect to general business, economic and market conditions, the competitive environment, anticipated and unanticipated tax consequences and anticipated and unanticipated costs. These forward-looking statements are based on current plans, estimates and projections, and are subject to change based on a number of factors, including those outlined in this section. These forward-looking statements are subject to various risks and uncertainties, many of which are outside the Company’s control. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events, if any.

 

Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. Such risk factors include, but are not limited to, the following:

  • risks associated with international, national and regional unfavorable economic conditions that could affect the Company or its clients;
  • the continued impact of the coronavirus pandemic (“COVID-19”), and evolving strains of COVID-19 on the economy and demand for the Company’s services, which may precipitate or exacerbate other risks and uncertainties;
  • inflation and actions taken by central banks to counter inflation;
  • the Company’s ability to attract new clients and retain existing clients;
  • the impact of a reduction in client spending and changes in client advertising, marketing and corporate communications requirements;
  • financial failure of the Company’s clients;
  • the Company’s ability to retain and attract key employees;
  • the Company’s ability to compete in the markets in which it operates;
  • the Company’s ability to achieve its cost saving initiatives;
  • the Company’s implementation of strategic initiatives;
  • the Company’s ability to remain in compliance with its debt agreements and the Company’s ability to finance its contingent payment obligations when due and payable, including but not limited to those relating to redeemable noncontrolling interests and deferred acquisition consideration;
  • the Company’s ability to manage its growth effectively, including the successful completion and integration of acquisitions that complement and expand the Company’s business capabilities;
  • the Company’s ability to develop products incorporating new technologies, including augmented reality, artificial intelligence, and virtual reality, and realize benefits from such products;
  • an inability to realize expected benefits of the combination of the Company’s business with the business of MDC;
  • adverse tax consequences in connection with the Transactions for the Company, its operations and its shareholders, that may differ from the expectations of the Company, including that future changes in tax law, potential increases to corporate tax rates in the United States and disagreements with the tax authorities on the Company’s determination of value and computations of its attributes may result in increased tax costs;
  • the occurrence of material Canadian federal income tax (including material “emigration tax”) as a result of the Transactions;
  • the Company’s unremediated material weaknesses in internal control over financial reporting and its ability to establish and maintain an effective system of internal control over financial reporting;
  • the Company’s ability to protect client data from security incidents or cyberattacks;
  • economic disruptions resulting from war and other geopolitical tensions (such as the ongoing military conflict between Russia and Ukraine), terrorist activities and natural disasters;
  • stock price volatility; and
  • foreign currency fluctuations.

Investors should carefully consider these risk factors, other risk factors described herein, and the additional risk factors outlined in more detail in our 2022 Form 10-K, filed with the Securities and Exchange Commission (the “SEC”) on March 6, 2023, and accessible on the SEC’s website at www.sec.gov, under the caption “Risk Factors,” and in the Company’s other SEC filings.

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Transforming business outcomes at enterprise-grade capacity across engineering, business intelligence, cloud services, and generative AI

NEW YORK and AUSTIN, Texas, May 4, 2023 /PRNewswire/ — Code and Theory, a digital transformation and engineering network that is part of Stagwell (NASDAQ: STGW), today announced an artificial intelligence collaboration with Oracle Cloud Infrastructure (OCI). The partners will combine OCI’s AI infrastructure capabilities with Code and Theory’s award-winning digital-first creative thinking to unlock AI-powered innovation at scale for the agency’s diverse client base, initially targeting financial, automotive, hospitality, and retail industries. With this collaboration, Code and Theory clients will now be able to leverage AI as an enabler to revolutionize existing business infrastructures, define use cases, and implement custom interfaces in four areas:



  • AI Engineering: Utilizing machine learning to intake designs and craft prototypes for testing, author code to expedite time-to-market, create real-time features to meet customer needs, and more.
  • AI Business Intelligence: Delivering real-time insights and trends for business efficiencies and in context solutions.
  • Generative AI: Enabling employees with the ability to complete tasks and creative services in a more streamlined manner. This includes concept renderings, copywriting, image library generation, and more.
  • Cloud Services Built for AI: Accessing OCI’s AI infrastructure built for Artificial Intelligence and Machine Learning workloads, giving clients on-prem-type performance with the flexibility of the cloud.

“Right now, companies are grasping to understand and embed artificial intelligence technology. As touchpoints become increasingly interconnected, businesses that are looking to succeed must understand the need to embed AI across the entire ecosystem as opposed to purely generative and one-off use cases,” said Code and Theory Executive Chairman and Co-Founder Dan Gardner.

This preferred collaboration is the latest in continued investments by Code and Theory network to unleash the growth potential of creative technology across the entire business offering. Most recently, the network expanded its digital transformation and engineering globally with the addition of YML, creating a truly integrated network with a breakdown of 50% engineers and 50% creative talent to deliver end-to-end client solutions.

“To drive long-term success in today’s business environment, our customers need answers and insight faster than ever,” said Jay Jackson, vice president, AI and ML, Oracle. “Our collaboration with Code and Theory will deliver the best of both companies’ expertise to help customers across all industries bring their AI services to market and overcome the multitude of challenges they face.”

OCI provides customers with the most advanced GPU cluster architecture and proven capabilities for AI infrastructure, including remote direct memory access (RDMA) cluster networking for high-throughput and latency-sensitive workloads. The combination of bare metal compute, cluster networks, and HPC storage form OCI Superclusters, which can scale to tens of thousands of GPUs. Customers can use OCI for generative AI training, natural language processing, recommendation systems, analytics and HPC, and more.

In addition, OCI’s distributed cloud offers public cloud to customers across over 41 cloud regions around the world, plus multicloud, hybrid cloud, and dedicated cloud options with cloud services deployable on-premises. As a result, running AI and ML workloads on OCI provides organizations with the scalability, security, and reliability they need to help accelerate innovation and drive growth, and gives them the flexibility to access and deploy cloud services everywhere they need them.

About Code and Theory Network

The Code and Theory Network is the digital-first creative and technology group within Stagwell, built to partner with businesses to navigate the complexity of changing consumer behaviors and emerging technologies. With a global footprint and the capabilities to work cross the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, MediaCurrent, Rhythm, TrueLogic, and YML.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.

Trademarks
Oracle, Java, MySQL and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company – ushering in the new era of cloud computing.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com

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