Launched in 2020, the Program is Built to Serve Organizations Supporting Black and Systemically Excluded Communities
NEW YORK and PORTLAND, Ore., Feb. 8, 2023 /PRNewswire/ — Instrument, a leading digital agency within Stagwell (NASDAQ: STGW), opened applications today for its Build. Grow. Serve. (BGS) pro bono program, an ongoing $3 million agency commitment to support and empower Black and systemically excluded communities. Applications are open at this link. The program includes three tenets:
- Build, in which Instrument donates hours of design, strategy and development work to nonprofit organizations
- Grow, Instrument’s donation matching initiative, which to date has contributed over $355,000 to organizations advancing equity
- Serve, a volunteer time-off benefit, affording each Instrument employee 16 hours of paid time off per year to volunteer with nonprofits of their choosing
Instrument seeks applications from organizations that are working to support Black & systemically excluded communities.
Instrument seeks applications from organizations that are working to support Black and systemically excluded communities, fight prejudice, or pursue a more just and inclusive future. Selected organizations will receive pro bono support from Instrument, including strategy, creative, and technology services, to accelerate the impact their organizations are delivering to these communities. The partnership will culminate in a completed project by the end of 2023.
“Our Build. Grow. Serve. program is foundational to who we are at Instrument – and representative of how we think all companies need to show up in today’s world,” said Kara Place, CEO, Instrument. “Our partnerships with organizations that are actively making the world a better place allow us to amplify their work and mission, and provide opportunities for our employees to use their skills in meaningful ways.”
In 2022, the program supported BlackSpace, a collective or urbanists, architects, policymakers, artists, and advocates co-creating spaces that affirm and amplify Black presence in public spaces. During the partnership, Instrument created an evolved brand, design system, and a reimagined digital experience that empowers the organization to scale its mission.
“We can’t believe our eyes – the final results are beyond what we could’ve imagined. Instrument has given us something really special, and we’re so happy with all the hard work of everyone involved,” said BlackSpace Co-Managing Director Emma Osore. “The attention to creating approachable language and guides, providing updates at every turn, and sensitivity to our budget were especially generous touches that did not go unnoticed and were highly appreciated.”
Work completed for Instrument’s inaugural BGS partner, BankBlackUSA, a grassroots organization with a mission to promote financial advocacy in Black communities, was recognized in Fast Company’s 2022 Innovation by Design Awards across three key categories: Finance, Graphic Design and Impact.
To apply for the 2023 BGS program, complete this short application form , outlining your organization’s mission, goals, and the type of support needed. Applications will close Wednesday, March 10. For questions about the application, please contact Shanelle Felice, Associate Director, Business Development and Build. Grow. Serve co-lead at shanelle.felice@instrument.com.
About Instrument
Instrument is a values-driven digital agency with offices in Portland, Oregon, Brooklyn, New York, and Los Angeles, California. We are a dynamic group of creative technologists and storytellers that use the power of design and technology to co-create groundbreaking work with our clients. We connect brands like never before—helping organizations reimagine the most valuable pieces of their digital ecosystem. With deep talent in the areas of Strategy, Design, Development and Content Creation, we build modern experiences for ambitious brands.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact: Brandon Dixon; pr@stagwellglobal.com
SOURCE Stagwell Inc.
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Insights Rooted in New Whitepaper from NRG, “Building Brand Fandom at the Super Bowl”
NEW YORK and PHOENIX, Feb. 8, 2023 /PRNewswire/ — Research from Stagwell‘s (NASDAQ: STGW) National Research Group (NRG), a global insights leader at the intersection of technology, content, and culture, proves the value for brand activation at major sporting events like the Super Bowl in its newest whitepaper, “Building Brand Fandom at the Super Bowl.” In the report, NRG outlines “the anatomy of a fan” by analyzing Super Bowl fans and non-Super Bowl fans’ responses to questions around their excitement for the game, the advertisements, viewing habits, social media consumption, perceptions of the brands involved, and more.
“We encourage brands to think about the massive potential of cultural moments like these as driving forces for business.
The whitepaper is the second iteration of NRG’s “Brand Fandom” platform in the lead up to Stagwell’s Sport Beach activation at Cannes 2023, tapping into the cultural zeitgeist of sport to unpack the journey to fandom across key categories and audiences, and the value for brands in making fans out of their communities.
“There’s no question the Super Bowl is a pinnacle of culture-moving sports events, drawing everyone from committed NFL fans to passive viewers looking to be entertained,” said NRG EVP, Brand Strategy and Innovation, Fotoulla Damaskos. “In this installment of our research, we proved our hypothesis that the same attributes that draw people to sports – community, creativity, exclusivity – are the same ones that drive brand fandom. We encourage brands to think about the massive potential of cultural moments like these as driving forces for their business.”
“There are few events that command such an energized fan base as the Super Bowl, and combined with the buzz before, during, and after a big sporting event, it’s a no-brainer for brands to become part of the conversation if they want to harness that kind of deeply rooted passion for their own brand,” said Stagwell EVP, Chief Marketing Officer Ryan Linder.
Research found that when compared to non-fans, Super Bowl fans are more than just a large captive audience. They are coveted, as they are more likely to be:
- Advocates: 86% enjoy talking about the products and brands they love with other people (vs. 69% of non-SB fans) and are 1.5x more likely to share on social media about brands and products they love than non-SB fans.
- Enthusiasts: 85% like to be in the know about what’s new and next (vs. 62% of non-SB fans), and 69% like to follow their favorite brands on social media (vs. 51% for non-SB fans).
- Connectors: 76% feel a strong connection with people who like the same products/brands that they like (vs. 58% of non-SB fans) and are 1.5x more likely to say that people often ask for their opinions on brands, products, or services.
Added Highlights
- Of those who plan to watch, 96% say they are a big fan of at least one brand advertising at the Super Bowl – much greater than those who say they are big fans of either the Kansas City Chiefs or the Philadelphia Eagles (32%).
- Fans are just as excited to watch the commercials (89%) as they are the game itself (86%) and the halftime show (85%).
- 87% say the commercials in the Super Bowl set the tone for brand buzz for a long time after the game.
- 41% say they have become a fan of a product because of its Super Bowl commercial.
- 56% say past Super Bowl commercials have deepened a connection they had with a brand.
Brand Innovators Sports Marketing Upfronts
Ahead of the Big Game, the research will take center stage at the “Anatomy of a Fan: Building Brand Passion” panel today, hosted by Brand Innovators and taking place at 10:50 a.m. MST at Hotel Valley Ho. Brand leaders and marketing experts, including Stagwell’s Linder and NRG’s Damaskos, Diageo Senior Vice President of Whiskeys Portfolio in North America Sophie Kelly, and United Airlines Managing Director, Global Sponsorships and Inclusive Partnerships Jennifer Entenman, will answer questions such as:
- How are you harnessing fan power to keep consumers engaged with your brand?
- How much do experiences like the Super Bowl help brands connect to new audiences?
- How can brands continue to leverage and build upon buzz even after the Super Bowl?
To attend the panel and other programming, please register with Brand Innovators here. NRG introduced the research platform at Advertising Week 2022 with “The Power of Brand Fandom.”
Methodology
Data used in this report comes from a study of 1,003 US consumers, ages 18 to 65, conducted from Jan. 27-30, 2023, representative of the national population in terms of age, gender and ethnicity.
About National Research Group
National Research Group is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world’s leading marketers turn to us for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, culture and technology, NRG offers insights for bold storytellers everywhere. To learn more, please visit www.nationalresearchgroup.com, and follow us on LinkedIn and Instagram.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
SOURCE Stagwell Inc.
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Industry Veteran Joins Growth Team Led by Global CMO Ryan Linder
NEW YORK and LONDON, Feb. 7, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has appointed Helen Lafford as senior vice president, chief growth officer for the United Kingdom (U.K.) and Europe. Based in London, Helen will help shepherd international growth for the network, with the goal to spearhead cross-agency new business development in the region.
“I’m delighted to join the most transformational and forward-thinking team in marketing.”
A 25-year industry veteran, Helen joins from global media agency Initiative, where she served as EMEA head of growth and led wins across major reviews including Nike EMEA, Arla, ING, Amazon, and AstraZeneca, spurring record-setting growth for the agency. Prior to that, Helen represented Publicis Groupe’s Blue 449 advertising agency on the founding team of Project Everyone, a nonprofit creative communications agency, providing global media support for the announcement of the 2015 United Nations Global Development Goals. She went on to serve as Blue 449’s global head of special projects prior to joining Initiative. And previously she was Business Director at Mindshare Worldwide, where she managed a wide portfolio of accounts from IBM, Nestlé, Mondelez, Kimberly Clark EMEA, Zegna and the global Rolex account.
“I love the diverse and exhilarating industry we work in and I’m delighted to join the most transformational and forward-thinking team in marketing as Stagwell’s Chief Growth Officer for U.K./Europe,” said Lafford. “As Stagwell continues to expand and evolve its global remit, placing a dedicated focus and emphasis on the markets and regions, I am excited to work with a proven Growth Team and an illustrious roster of successful brands to further bring Stagwell U.K./Europe to life.”
“Beyond Helen’s stellar track record of landing and scaling some of the world’s most revered brands, she has the qualities that define the best leaders within our network: gracefully assertive, motivated by opportunity, supportive of our internal cultures, and a complementary partner,” said Stagwell EVP, Chief Marketing Officer Ryan Linder. “We’re excited for her leadership as we expand in Europe and the U.K.”
There are more than 2,000 employees in the Stagwell network across the U.K. and Europe, at agencies including 72andSunny, Allison + Partners, Anomaly, Assembly, Brand New Galaxy, Code and Theory, CPB London, Concentric, Forsman & Bodenfors, GALE, Goodstuff, Hunter, Ink, KWT Global, Locaria, National Research Group, and Northstar.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
SOURCE Stagwell Inc.
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Former CCO of the Virgin Group brings decades of communications experience and expertise to lead Stagwell’s Risk & Reputation practice; joins Sloane as Senior Managing Director –
NEW YORK – Feb. 3, 2023 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, and Sloane & Company (“Sloane”), a Stagwell company and an industry leader at the forefront of corporate and financial communications, have appointed Nick Fox as Stagwell’s new head of the company’s recently launched Risk and Reputation Unit. In his combined role at both companies, Fox will serve as senior managing director for Sloane.
Fox assumes his new role after a 14-year tenure at The Virgin Group, where he served as the company’s director of external relations, and, later, chief communications officer—overseeing the growth and protection of Virgin’s brand around the world. In addition to advising CEOs across Virgin’s partnerships in mobile, travel, health, space, and other sectors, Fox also managed the rollout of Virgin Galactic’s initial public offering in 2019 and that of Virgin Orbit in 2021. Following his departure from Virgin in December 2021, Fox has continued to provide strategic communications counsel for a range of clientele, with a primary focus on brand building, risk management and corporate reputation.
“Nick is an incredible addition to the Stagwell team,” said Stagwell Chairman and CEO Mark Penn. “He brings a wealth of global communications knowledge – working at the senior-most levels of international business. Our Risk and Reputation business unit has already curated an impressive slate of experts to tackle the most sensitive issues facing business leaders today. I am confident that with Nick at the helm, this practice will continue to drive immense value and top-notch guidance for our clients and their stakeholders.”
As head of the Risk and Reputation Unit, Nick will advise clients on how to manage some of the most complex business issues facing companies now, from increasing geopolitical tensions to financial system pressure to political and social polarization.
“Fox’s extensive communications background in both the U.K. and European markets poises both Stagwell and Sloane to broaden their international reach to attract new business—while also bringing a fresh perspective to existing client work,” added Sloane & Company CEOs Darren Brandt and Whit Clay. “As more companies seek trusted communications partners that will get into the weeds with them and help them navigate the travails of the U.S. market—or perhaps gain access to it for the first time—we are confident that Nick’s unique skillset will position us for impressive growth and client success, both now and in the long-run.”
“The expert roundtable that Stagwell and Sloane are building represents a deep knowledge base that you don’t find in a traditional communications firm,” said Nick Fox. “The opportunity to engage with and draw from the corporate, financial, and political arenas will provide an extremely valuable service for global leaders and companies facing increasingly complex challenges today. I am looking forward to working with such an entrepreneurially minded group.”
Fox began his new position in February, splitting his time between New York City and Washington, D.C.
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NEW HOUSE SPEAKER KEVIN MCCARTHY EMERGES WITH MODERATE CONSERVATIVE IMAGE FROM THE SPEAKERSHIP FIGHT, NOT FAR RIGHT
OVERWHELMING MAJORITY (OVER 8 IN 10 VOTERS) WANTS CONGRESS TO PASS LEGISLATION THAT SECURES SOCIAL SECURITY
TWO-THIRDS OF VOTERS SUPPORT COMPROMISE IMMIGRATION REFORM THAT SECURES THE BORDER AND HELPS DACA RECIPIENTS
NEW YORK and CAMBRIDGE, Mass., Jan. 20, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the January Harvard CAPS / Harris Poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
President Joe Biden’s approval rating remains stable but underwater at 42%. Ahead of the looming debt ceiling fight, 63% of voters want Congress to raise the limit but with restraints on future spending. Download key results from the poll here.
“Most voters think that the Biden classified documents are a serious issue and there is bipartisan support to investigate what happened, and whether the Biden team was aware of this issue before the midterms,” said Mark Penn, Co-Director of the Harvard-CAPS Harris Poll and Stagwell Chairman and CEO. “The Biden White House has so far appeared flat footed on this issue.”
Added Penn: “Most voters also want Democrats to come to the table on debt ceiling negotiations because their frustrations over what they see as runaway spending are boiling over. Biden and the Democrats will need to act strategically as we head into the 2024 election cycle.”
BIDEN’S CLASSIFIED DOCUMENTS CONCERN MOST AMERICANS, INCLUDING DEMOCRATS
- 64% of voters, including 44% of Democrats, think the presence of classified documents in several unsecure locations is a “serious” breach of national security.
- Over 7 in 10 voters support both the House of Representatives and the FBI investigating how these documents were misplaced.
- Half of voters, including one-third of Democrats, think the DOJ treated Biden’s classified documents case more leniently than Donald Trump’s.
- 74% of voters, including two-thirds of Democrats, support the Attorney General’s appointment of a special prosecutor for the Biden documents case.
VOTERS SIDE WITH REPUBLICANS ON DEBT CEILING NEGOTIATIONS AND SPENDING RESTRAINTS
- Americans care greatly about default: 69% of voters, including over two-thirds of each party, think a temporary debt default would be a “huge issue.”
- When given the size of the national debt ($31 trillion), 63% of voters want Congress to raise the debt limit only with restraints on future spending.
- Americans side with the GOP on negotiations: 61% of voters, including a slim majority of Democrats themselves, think the Democrats should cave to prevent a default.
KEVIN MCCARTHY EMERGES WITH MODERATE IMAGE FROM THE SPEAKERSHIP FIGHT
- 78% of voters see McCarthy as moderate or conservative, not far right.
- 53% of voters, including a majority of both parties, think McCarthy will work with Democrats to create bipartisan legislation.
SUPPORT FOR SOCIAL SECURITY AND IMMIGRATION LEGISLATION UNITES AMERICANS
- 85% of voters, including 88% of Republicans, want legislation that secures Social Security for two more decades.
- Two-thirds of voters, including 62% of Republicans, want compromise immigration legislation that strengthens the border but also gives DACA recipients a path to citizenship.
AMERICANS ARE SPLIT ON NON-COMPETES BUT WANT MORE CRYPTOCURRENCY REGULATION
- 60% of Democrats support and 60% of Republicans oppose the prospect of an FTC executive order that would ban all non-compete agreements.
- A majority of voters want more regulation on cryptocurrencies and consumer privacy/security on the Internet, but less or equal regulation on marijuana.
The January Harvard CAPS / Harris Poll survey was conducted online within the United States from January 18-19, 2023, among 2,050 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.
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NEW YORK, Jan. 6, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) announced today that Chairman and CEO Mark Penn will present at the upcoming 25th Annual Needham Growth Conference on Wednesday, Jan. 11, 2022, from 2:15 to 2:55 PM ET. Penn will also be available for 1:1 investor meetings. To schedule a meeting, please reach out to ir@stagwellglobal.com.
Visit this page to view upcoming investor events and programming from Stagwell, and this page for the latest news and announcements from Stagwell.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
For more information on Stagwell, please visit www.stagwellglobal.com
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Specialty Media Business Unit from the Stagwell Marketing Cloud is Incubating New Connected Marketing Mediums and Inventory for Brands
NEW YORK and LAS VEGAS – Jan. 4, 2023 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced a Specialty Media business unit to create net new brand and performance inventory. The unit—part of the Stagwell Marketing Could—will build media formats that offer brands novel ways to reach, engage, and monetize key consumer segments across sports, travel, retail, news and dining.
“Stagwell is bringing new experiences to consumers whether they are at the stadium, in a restaurant or getting on an airplane. Along with these experiences come a wealth of creative marketing opportunities,” said Mark Penn, chairman and CEO, Stagwell. “Stagwell is at the forefront of these transformative technical innovations and new forms of richly targeted marketing.”
Shared Augmented Reality (AR) Platform for Stadiums: ARound, a first-of-its-kind fan engagement platform, is a new stadium-level augmented reality platform, already in use by the Minnesota Twins MLB team at Target Field and the Los Angeles Rams at SoFi Stadium. ARound uses 3D spatial computing to map large-scale venues and localize content to individual users, enabling attendees to see the same real-time 3D effects and participate in the same shared experiences. This is a new, connected marketing medium, enabling brands to reach fans at scale with stadium-wide AR games, contests, effects, and a remote experience amplifying the energy and excitement of gamedays.
QR Code-Powered Advertising Platform for Restaurants and Bars: Stagwell Marketing Cloud is developing an advanced digital out-of-home platform that directly integrates into digital menu and point-of-sale systems to serve contextual ads native to the customer’s experience. The platform provides brands with rich customer profiles and a new channel to place relevant, dynamic messages that complement the user’s current experience; for example, a promotional offer for a specialty cocktail designed to warm consumers during winter, a recommended wine to pair with the dinner meal, or an aperitif to complement dessert, generating rich first-party data in the process.
Media Marketplace for Travel: Stagwell’s Ink, the world’s leading travel media company, has launched “The Travel Marketplace,” a one-stop shop for brands to get unparalleled access to 5 million passengers a day. The new platform offers access to an unmatched portfolio of channels including airport TV screens, WiFi sponsorship, multi-channel digital and physical platforms, inflight entertainment, branded travel documents, targeted social media, and more. With exposure to international and domestic brands including United Airlines, Virgin Atlantic, JetBlue and others, 2,500+ screens across 90 North American airports via Stagwell’s ReachTV, and exclusive first-party passenger data to drive smart targeting, brands can now easily engage across diversified performance mediums that reach travelers at every stage of their journey.
Today’s commitment is part of a larger focus at Stagwell on transforming media solutions through impactful technology to be announced throughout CES. Further announcements will come from business agency GALE and global omnichannel media shop Assembly.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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Content Will Be Freely Accessible Via Online Channels
NEW YORK and LAS VEGAS – Dec. 21, 2022 – Stagwell (NASDAQ: STGW), is bringing its Content Studio to CES 2023, building on its successful debut at the Cannes Lions Festival of Creativity in June 2022. The Content Studio will be housed at the Stagwell booth in the Grand Lobby of the Las Vegas Convention Center (LVCC), 60488.
As thousands descend on Las Vegas for CES, Stagwell is democratizing access to some of the senior-most business leaders across marketing, electronics, food and drink, luxury goods, media, sports, tourism and more. Through the course of these candid conversations, executives will share perspectives on topics including:
- What are you doing to transform your business in the year ahead?
- What does impact mean to you?
- What technology do you think will spark the greatest transformation of your business in the next five years?
Over 15 leaders will join executives from across the Stagwell network in special conversation. Brands include:
- AB InBev
- Christie’s
- Fandom
- Group Black
- Las Vegas Convention and Visitors Authority
- Los Angeles Rams
- Lyft
- Magic Leap
- Minnesota Twins
- Qualcomm
- Sirius XM Media
- Warner Bros. Discovery Inc.
- Wells Enterprises (Blue Bunny, Bomb Pop, Halo Top)
- Zappos
For Access to Content
In line with its mission to democratize content at exclusive events, Stagwell will make the interviews available to anyone, anywhere, via online channels including YouTube, LinkedIn, and the website. To join the conversation, use #StagwellatCES across all platforms.
“I worked with Bill Gates on his CES keynote 20 years ago when he told the world that all entertainment would be delivered digitally, and here we are: there’s nothing you can successfully accomplish in business today without understanding technology’s role in how consumers view and interact with the world around them,” said Stagwell Chairman and CEO Mark Penn. “Virtually every consumer action and interaction is now online, and we’re excited to host these leaders who are leveraging data and technology to know these consumers well and meet them where they are.”
To Connect
Brand executives interested in participating in a Content Studio interview, and/or news organizations interested in obtaining this content for redistribution should contact ces2023@stagwellglobal.com to coordinate.
Journalists interested in participating in Content Studio interviews, or connecting with Stagwell Chairman and CEO Mark Penn, and/or leaders from the Stagwell Marketing Cloud or Stagwell network agencies, please contact pr@stagwellglobal.com.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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DESANTIS WOULD BEAT TRUMP IN A PRIMARY HEAD-TOHEAD THAT INCLUDES GOP-LEANING INDEPENDENTS
TWO-THIRDS OF AMERICANS WANT STRICTER IMMIGRATION CONTROLS WHEN TOLD THE EXTENT OF BORDER CROSSINGS
NEW YORK and CAMBRIDGE, Mass., Dec. 16, 2022 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the December Harvard CAPS / Harris Poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
Joe Biden’s approval rating remains steady at 42% as two-thirds of Americans think inflation is still increasing. Ron DeSantis continues his ascent as the poll shows him defeating Biden in a 2024 matchup for the first time.
Strong majorities of voters think Twitter shadowbanned users and engaged in political censorship during the 2020 election. Seventy percent also want new national laws protecting users from corporate censorship. Download key results from the poll, which includes more on free speech, immigration, and inflation, here.
“Americans continue to show they are looking for new leaders. Ron DeSantis strengthens his grip as the Republican alternative to Donald Trump, and Elon Musk is in some ways the new Trump as the outsider taking on the establishment,” said Mark Penn, Co-Director of the Harvard-CAPS Harris Poll and Stagwell Chairman and CEO. “Americans also want more information: they are buying the Musk argument that there is an information chokehold in this country, whether by Big Tech, government, or mainstream media.”
AMERICANS THINK INFLATION IS INCREASING AND WILL LINGER
- 66% of voters think inflation is increasing, and 61% of voters think inflation will continue for at least another year.
- But Americans see economic troubles easing slightly: the percentage of voters who think the economy is heading in the right track and who are optimistic about their lives next year both increased by 3 points.
- Voters are split on whether Biden’s policies caused inflation.
IT’S NOW A TWO-WAY GOP RACE BETWEEN TRUMP AND DESANTIS
- Trump is still the GOP frontrunner in an open field: 48% of GOP voters would choose him in a primary, compared to 25% for DeSantis.
- But in a GOP head-to-head, DeSantis defeats Trump by 4 points if GOP-leaning Independent voters are included; Trump wins the head-to-head by 10 points among only GOP voters.
- For the first time, the poll shows DeSantis defeating Biden in a 2024 matchup, by 4 points; Trump would also defeat Biden by 5 points.
VOTERS BELIEVE TWITTER ENGAGED IN POLITICAL CENSORSHIP AND ARE ROOTING FOR ELON MUSK
- Americans believe in the Twitter Files revelations: 64% think Twitter was secretly shadow banning users, and 64% also think Twitter engaged in political censorship during the 2020 election.
- Americans like Elon Musk: 61% think Musk is trying to clean up Twitter from abuses, and his personal favorability is 8 points above water.
- The Hunter Biden laptop story continues to generate controversy: 61% of voters think Twitter’s decision to ban tweets about the laptop was based on political bias; but 42%, including a majority of Democrats, believe the laptop is Russian disinformation.
- 70% of voters, including strong majorities across the political spectrum, support new national laws protecting internet users from corporate censorship.
AMERICANS THINK ILLEGAL IMMIGRATION IS A SERIOUS ISSUE BUT DON’T KNOW THE NUMBERS
- Voters are concerned about the effects of Biden’s immigration policies: 67% think they have encouraged illegal immigration, and 57% think they are increasing the flow of drugs and crime.
- Americans are unfamiliar with the extent of illegal immigration: 64% correctly said the number of illegal border crossings has increased under Biden, but the median voter underestimated that number by a factor of 10 (250-500 thousand vs. 2-3 million).
- Two-thirds of Americans want Biden to issue stricter policies to reduce the flow of illegal immigrants, when told the actual number of illegal crossings in the last year (over 2.75 million).
The December Harvard CAPS / Harris Poll survey was conducted online within the United States from December 14-15, 2022, among 1,851 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.
Media contact
Brandon Dixon
pr@stagwellglobal.com
SOURCE Stagwell Inc.
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Proven communications leader to drive holistic marketing strategy and accelerate growth worldwide
NEW YORK, Dec. 7, 2022 /PRNewswire/ — Global omnichannel media agency Assembly today announced the appointment of Bria Bryant as Global Chief Marketing Officer. Bryant will be responsible for accelerating market growth initiatives and leading the agency’s global marketing strategy. She will be based in New York and report to James Townsend, Global Chief Executive Officer.
Bryant is replacing former CMO Mary Beth Keelty, who will move into an elevated leadership role at the recently rebranded Brand Performance Network at Stagwell, the challenger network built to transform marketing.
“We are delighted to welcome Bria to Assembly, where she’ll play a crucial role in this next stage of transformation and growth for the agency, taking the brand to new heights and elevating our proposition all around the world,” said James Townsend, Global CEO of Assembly and the Brand Performance Network. “Bria brings expertise at the intersection of PR, comms, and marketing, with an eye for impact-driven work that will help us create meaningful change for our people, clients, partners, and surrounding communities.”
Bryant is an industry leader with a broad range of experience driving record-breaking growth for publicly and privately held companies across a variety of sectors. With nearly two decades of experience, Bryant joins Assembly’s executive leadership team after serving as the North America head of communications for Havas Creative, where she led public relations and marketing communications for the network. Prior to that, Bryant was an SVP at MSL, overseeing award-winning campaigns and global launches within the agency’s P&G portfolio.
Bryant’s appointment arrives on the heels of impressive momentum across Assembly’s global network, with client wins this year including Lenovo, amika, Elevance Health, Emaar, Warner Music Group, and Aesop. Following its win as Ad Age’s first-ever Purpose Led Agency of the Year on the 2022 A-List, Bryant’s arrival sets the stage for larger-scaled purpose-led work and marketing.
“Watching what Assembly has been building over the last two years has been incredibly inspiring, and I’m happy to join at such a pivotal period of growth and expansion for the company. I’m looking forward to playing an instrumental role in shaping this next phase and extending our impact among internal and external stakeholders,” Bryant said.
Bryant is a proud graduate of Spelman College and was recently honored as one of PRWeek’s 40 Under 40.
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
Media Relations Contact:
Sara Pollack
Sara.pollack@assemblyglobal.com
SOURCE Stagwell Inc.
Stagwell’s fastest-growing network transforms for the convergence of creative, media, and commerce.
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