PEP Group joins Locaria to rapidly extend multilingual media and content production capabilities within Stagwell

NEW YORK and LONDON, July 13, 2022 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the acquisition of PEP Group, an omnichannel content creation and adaptation production company. In response to the explosion in new media channels that require a streamlined and scalable approach to producing multi-market assets, PEP Group will join Locaria, Stagwell’s multilingual content agency, to bolster its media and content production capabilities across its global network.

PEP Group is an established provider of design, creative, production and asset management for leading brands including Kimberly-Clark, Colgate-Palmolive, and Church & Dwight.

Locaria’s digital-first multilingual content offering has resonated with modern international marketers, delivering exceptional year-over-year growth. The agency’s global proposition is built on its deep understanding of local market nuances coupled with digital marketing expertise to ensure content is adapted properly, scaled internationally and optimized for the best performance. PEP Group will enhance Locaria’s ability to offer multi-market post-production, adaptation and asset deployment at scale.

“Locaria has been sending a message to marketers for years that multilingual content and localization can no longer be an afterthought. By acquiring PEP Group, we’re doubling down at Stagwell on scaled content offerings that empower global brands to connect meaningfully with consumers, anywhere,” said Stagwell Chairman and CEO Mark Penn. 

“PEP Group’s production leadership and delivery expertise mean we can better partner with advertisers across all aspects of marketing content production, from research and insights through production, to media activation and optimization, delivering even greater value to our clients around the world,” said Locaria CEO Hannes Ben.

PEP Group complements Locaria’s global footprint across EMEA, LATAM and APAC. Headquartered in Kyiv, Ukraine, with offices in Canada and The Netherlands, PEP Group has continued to meet global production demands, with all team members affected by the crisis in Ukraine working from other locations to provide continuity to clients and partners.

“Our manifesto is, ‘There’s not a production problem we cannot solve.’ Now, I’m excited to solidify our offering, grow the team and add value as a complement to Locaria’s omnichannel marketing expertise and extensive global reach,” said PEP Group Founder Mikhail (Misha) Pimenov.

“I’m thrilled to welcome Misha and his expert team to Locaria. By breaking down traditional silos and bringing together production and localization, we can now offer more engaging international content and greater efficiencies,” said Locaria COO Lindsay Hong. “It’s great that we have been able to execute this deal despite the ongoing conflict so that clients can continue to benefit from expert Ukrainian talent.”

Pimenov will stay on at Locaria as EVP – Creative Content.

The acquisition will also enhance Locaria’s proprietary workflow technologies Locate, a cloud-based content delivery platform, and Prism, a dedicated client-review portal.

Terms were not disclosed.

About Locaria

Locaria is a global multilingual content agency which specialises in supporting in-house marketing and ecommerce teams, media agencies and creative production houses. We build linguistic solutions to scale content and campaigns internationally, while carefully balancing efficiency, effectiveness, creativity and quality.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 12,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

 For Locaria:

Gunilla Huddleston

gunilla.huddleston@locaria.com

 For Stagwell:

Beth Sidhu

202-423-4414

pr@stagwellglobal.com                               

NEW YORK – July 7, 2022 – Stagwell (NASDAQ: STGW) announced today the Company will report financial results for the three months ended June 30, 2022, on Thursday, Aug. 4, before the market open. 

Stagwell will host a webcast to review those results the same day at 8:30 a.m. EDT. To register and view the webcast, visit this link.

 A replay of the webcast will be available following the event at Stagwell’s website, https://www.stagwellglobal.com/investors/.

 About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 12,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

IR Contact:

Michaela Pewarski

ir@stagwellglobal.com   

646-429-1812

PR Contact:

Beth Sidhu

pr@stagwellglobal.com  

202-423-4414

Cannes Lions Speakers’ Lounge Interview Content Will Be Made Publicly Available Via Stagwell’s Online Channels

NEW YORK and CANNES, France – June 16, 2022 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is gearing up for the in-person return to the Cannes Lions International Festival of Creativity (Cannes Lions) with exclusive programming throughout the festival that will be accessible to anyone, anywhere.  

Cannes Speakers’ Lounge Content Studio

As the title sponsor of the Cannes Lions Speakers’ Lounge, Stagwell is producing exclusive interviews in the onsite content studio with some of the most interesting people at the festival, going beyond the main stage to dig deeper into their best stories. More than 20 senior executives will be participating in Speakers’ Lounge interviews from brands including:

• Anheuser-Busch InBev
• Activision
• Albertson’s
• Amazon Ads
• Beam Suntory
• Chipotle
• Chivas Brothers/Pernod Ricard
• Diageo
• EA
• Expedia
• Hulu
• Lenovo
• Marriott
• Mastercard
• Meta
• Qualcomm
• Quest
• Twitter
• Snap Inc.
• Unilever

Stagwell will make the interviews available for viewing throughout the festival for anyone to access, free of charge. Follow Stagwell on YouTube, LinkedIn and the website for a behind-the-scenes pass to the best of Cannes Lions.

“We’ve gathered some of our industry’s most interesting minds together in the Speakers’ Lounge Content Studio to share how they’re transforming marketing for the world’s most notable brands,” said Stagwell Chairman and CEO Mark Penn. “We’re proud to make this exclusive content accessible to anyone, free of charge, via Stagwell’s online channels.”

News organizations that are interested in obtaining this content for redistribution should contact cannescomms@stagwellglobal.com to coordinate.

 Stagwell at Cannes Lions

There are over 15 Stagwell agencies attending the festival including 72andSunny, Allison + Partners, Anomaly, Assembly, Code and Theory, Crispin Porter + Bogusky, Colle McVoy, Doner, Forsman & Bodenfors, GALE, Ink, Instrument, MMI Agency, Observatory, Redscout, Veritas, and Wolfgang.

To Connect

If you are a brand executive or journalist interested in participating in Speakers’ Lounge interviews, connecting with Stagwell Chairman and CEO Mark Penn or leaders from the Stagwell agencies, or attending Stagwell’s events, please contact cannescomms@stagwellglobal.com.

About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 12,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact: 

Beth Sidhu
beth.sidhu@stagwellglobal.com 
202-423-4414

NEW YORK and OXFORD, England – June 7, 2022 – Stagwell (Nasdaq: STGW), the challenger network built to transform marketing, today announced Chairman and CEO Mark Penn will join The Oxford Union, the world’s most prestigious debating society, to debate the promises and pitfalls of the metaverse. The debate, “This House Would Live in the Metaverse,” will explore the future of Web3 and the metaverse in the context of data and privacy, brand marketing, and ultimately, how the metaverse will transform the way people, countries, and communities connect. Stagwell invites press to attend the debate at 8:30 p.m. GMT+1 on Thursday, June 16; details to RSVP are below.

Penn will argue on behalf of the metaverse as a platform that can transform how brands relate – and market – to consumers. Stagwell is excited about the potential of Web3 and currently counsels multinational brands on whether and how to enter the metaverse, including areas of investment to consider within augmented reality (AR), non-fungible tokens (NFTs), the creator economy, and other areas of opportunity.

“We’ve only just scratched the surface of AR, VR, NFTs and other emerging technologies in the metaverse, and I’m excited to join this expert group as we debate the possibilities,” said Stagwell Chairman and CEO Mark Penn. “The metaverse provides an entirely new canvas for brands to build creative, digital experiences that connect consumers around the world.”

Current confirmed debaters include:

Proposition Side

• Stagwell Chairman and CEO Mark Penn
• AGT International Chairman & Owner Mati Kochavi

Opposition Side

• University of Birmingham Professor Sylvie Delacroix
• Bloomberg and Techworld journalist Margi Murphy
• TechCrunch Editor-at-Large Mike Butcher

Journalists interested in attending the debate and/or connecting with Penn for an interview, please contact Beth Sidhu at beth.sidhu@stagwellglobal.com.

About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

 About The Oxford Union

Founded in 1823, the Oxford Union is a forward-thinking institution at Oxford University that strives to strengthen democratic values through free and fair discussion. Having invited illustrious guests from the Dalai Lama to Presidents Carter, Nixon, and Reagan, the Oxford Union allows its members to debate and question the modern thinkers of our time. Diversity, not only of opinion or politics but of all types, remains the lifeblood of the Union today, and continues to be so for as long as we are visited by the greatest and most knowledgeable speakers in the world. 

Contact: Beth Sidhu
beth.sidhu@stagwellglobal.com 
+1. 202.423.4414

Constellation, which includes 72andSunny, Brand Citizens, Crispin Porter Bogusky, The Harris Poll, Hecho Studios, Instrument, Redscout and Team Enterprises, operates as one of the key networks within Stagwell. Lewis will focus on evolving the group’s integrated offerings and spearheading new business growth. Boiler will become Creative Chair with a focus on client services and continuing to shepherd the group’s creative excellence.

“Justin is a digital native and this is an exciting investment in the next phase of Constellation’s growth. Justin knows how to help brands achieve digitally led, creatively compelling work and we’re excited for him to bring that expertise to the network,” said Stagwell Chairman and CEO Mark Penn. “Working in partnership with John as Creative Chair, the future of Constellation is bright. And, as she’s helped Instrument grow into one of the most innovative digital agencies in our industry, Kara is a great leader as the agency enters its next chapter.”

“Constellation offers vertically integrated services with true strategic continuity, enabling us to solve tremendously complex business problems,” said Justin Lewis, Chair of Constellation and outgoing CEO of Instrument. “Our clients – like Nike, Google, and Levi’s – handle very complex digital ecosystems and my goal is to take Instrument’s innovative and collaborative approach in solving for that complexity to Constellation, where we can create even more scale and impact for clients.”

“I’m excited to work with Justin in the Chair seat as I lean into the core of the passion that started it all: creativity,” said John Boiler, Creative Chair of Constellation. “It takes creativity to assemble a bespoke constellation of specialists across data, insights, big brand thinking and next-gen digital activations to make transformational things happen for our clients.”

“In my 10 years at Instrument, we’ve grown from a small agency to a force in the digital transformation space. The Instrument model produces innovative work, exceptional relationships and an internal culture that respects each individual as an integral part of our team,” said Kara Place, incoming CEO of Instrument. “We mix design, strategy, technology and storytelling to deliver groundbreaking work for clients. After working closely with Justin all of these years and growing multiple functions of our business as President, I look forward to assuming full responsibility for our amazing teammates and trusted client partners.”

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About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Constellation

Constellation is a formation of best-in-class agencies within Stagwell (NASDAQ:STGW) across marketing services from data, insights, creativity, technology, and experiential that deploys itself to seize clients’ biggest opportunities and solve their toughest business problems at scale. The collective includes: 72andSunny, Brand Citizens, Crispin Porter Bogusky, The Harris Poll, Hecho Studios, Instrument, Redscout and Team Enterprises.

 About Instrument

Instrument is a digital agency with offices in Portland, Oregon and Brooklyn, New York. We are a dynamic group of creative technologists and storytellers that use the power of design and technology to co-create groundbreaking work with our clients. We connect brands like never before—helping organizations reimagine the most valuable pieces of their digital ecosystem. With deep talent in the areas of Strategy, Design, Development and Content Creation, we build modern experiences for ambitious brands.

Contact: Beth Sidhu

beth.sidhu@stagwellglobal.com

+1. 202.423.4414

Challenger Marketing Network to Run Cannes Lions Speakers Lounge Content Studio

NEW YORK and CANNES, France, May 31, 2022 — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is celebrating the in-person return of the Cannes Lions International Festival of Creativity after two years of virtual programming. To celebrate Cannes Lions 2022, Stagwell is proud to serve as official sponsor of the Cannes Lions Speakers’ Lounge.

As the title sponsor of the Speakers’ Lounge, Stagwell will welcome and host guests participating in live conversations on the Cannes Lions stages. Stagwell will also have a content studio within the Speakers’ Lounge, producing a range of recorded interviews with key talent offering their most compelling insights, distributed across various online channels.

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First Joint Out-of-Home (OOH) Campaign for Converse Achieves Meaningful Impact  

NEW YORK and LONDON – May 23, 2022 – Stagwell Media Network, part of Stagwell (NASDAQ: STGW), today announced the integration of the U.S. OOH teams from the network’s omnichannel media agency, Assembly, with Talon, to offer smarter, data-driven, and creative-led OOH planning, buying, and proprietary technologies to advertisers. This move represents the next phase of the strategic partnership formed at the end of last year. Together, the team has since successfully collaborated with Converse on an innovative OOH program that has driven meaningful results for this influential brand.  

Jill Rynenberg, Integrated Digital Marketing Manager, Converse commented, “Out-of-home was integral to Converse’s ‘Create Next’ campaign which saw John Boyega, an influential film star, born and raised in South London, join forces with Converse. It was really important to target the hometowns of Boyega and the five young and undiscovered London filmmakers which we were able to deliver through Talon’s bespoke solutions. This was our first out-of-home campaign planned through Assembly and Talon Outdoor, and we were delighted with Talon’s collaborative and data-led approach to planning.” 

Rynenberg continued, “Using Talon’s proprietary data management platform, ‘Ada,’ billions of device-level audience data points were activated in order to pinpoint a highly targeted bespoke urban audience in these key hometown locations centred around Peckham and Brixton. Talon worked collaboratively with Assembly and Converse to deliver this highly targeted campaign which was delivered at breakneck speed. Talon’s audience-first data intelligence approach to planning allowed us to reach more of the right audience at the right time, ultimately improving ROI on media spend. We look forward to extending this partnership to deliver many more OOH campaigns.”

 “While OOH revenues were impacted by the pandemic, channel innovations, real-time flexibility, and accelerated creativity has repositioned OOH in the mind of consumers and brands, as demonstrated by the Converse campaign,” said Jon Schaaf, Global Chief Investment Officer, Stagwell Media Network. “By further combining our experience, teams, tools, and industry partnerships, our collaboration with Talon will enable marketers to differentiate their brand and offerings from their competition across both upper and lower funnel efforts.”

Barry Cupples, Talon’s Global CEO said, “Stagwell’s technology-first approach coupled with their deep expertise in media, creative and digital transformation dovetails seamlessly alongside Talon’s. OOH is more powerful than ever; harnessing data-fuelled technology with capabilities for audience targeting and measurement across the customer journey is bringing game-changing opportunities for advertisers.” Cupples continued, “The strengthening of our partnership with combined goals to drive effectiveness and improve business results for clients will undoubtedly deliver better outcomes for brands and add genuine value to the top and bottom line.”

About Stagwell:

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

 About Stagwell Media Network:

Stagwell’s Media Network is a group of leading multichannel agencies home to more than 3,500 experts with an expansive global footprint across 40+ offices in 20 countries, managing close to $5 billion in media. Agencies include omnichannel agencies Assembly, Brand New Galaxy, MMI, Goodstuff and Grason, creative consultancy GALE, B2B specialist Multiview, multi-lingual content agency Locaria, and travel and media experts Ink. The network offers marketers a more dynamic partner for global B2B and B2C solutions spanning data, technology, media, and creativity aimed at accelerating business growth for brands worldwide.

About Talon:

Talon Outdoor is the leading global independent Out of Home (OOH) media specialist and technology services company focused on delivering smarter, creative, data-driven integrated OOH communications. Combining independence with a collaborative approach, Talon promotes open and transparent working relationships between many of the world’s leading agencies, clients, and media partners. Headquartered in London with offices in Dubai, Dublin, Frankfurt, Manchester, New York, and Singapore Talon delivers expertise at the global, national, regional, and local levels. Additionally, the agency has built a global OOH planning and buying network covering 100 markets across the U.S., Europe, Asia, and Latin America. For more information, please visit www.talonoutdoor.com and follow up on Twitter and LinkedIn.

About Assembly:

Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,500 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that help brands find the change that fuels growth. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information.

Media Contacts:

Talon UK: Kate Chaundy – Propeller kate.chaundy@propellergroup.com

Talon America: Ray Yeung + Nancy Zakhary | Relev8 | ray@relev8.co + nancy@relev8.co

Stagwell: Beth Sidhu  beth.sidhu@stagwellglobal.com| +1. 202.423.4414

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