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FEATURING

New York, New York – February 2, 2022 – Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, today welcomed three senior executives to lead, develop, and grow products within the Stagwell Marketing Cloud (SMC): Abe Geiger, Chief Product Officer; Elspeth Paige Rollert, Chief Marketing Officer; and Matt Lochner, Managing Director.  

The team of proven digital product and marketing leaders will drive SaaS and DaaS innovation for the Stagwell Marketing Cloud, a suite of technology products that supports in-house marketing transformation for modern businesses. The team will incubate new products and growing the existing suite of solutions, which currently spans influencer marketing, audience segmentation, public relations, immersive experiences and brand insights by levering AI, ML and AR.   

“With the arrival of Abe, Elspeth, and Matt, the Stagwell Marketing Cloud is in “liftoff” mode. We’re accelerating Stagwell’s focus on product innovation to meet the CMOs’ need for in-house marketing stack solutions,” said Mark Penn, Chairman and CEO, Stagwell. “Whether clients desire a best-in-class integrated marketing team at one of our agencies or a product solution for in-house teams, Stagwell is able to offer the full range of creation and execution services modern marketers need.”  

“Today’s brands are facing some of the most exciting technology and product challenges of our time, from the need to scale deep A.I. solutions across global enterprises to new frontiers in mixed-reality, digital content, and the metaverse,” said Geiger. “I’m thrilled to join a network committed to the challenger mindset and pushing innovation across the new disciplines of digital marketing.”  

Geiger arrives at Stagwell from Hudson MX, an advertising technology business that provides cloud-based media buying and media accounting solutions. Prior to HudsonMX, Geiger served as VP of Product Development at Legal Shield, and was the Founder and CEO of Shake, a mobile-first legal product for consumers and SMBs.  

Rollert previously served as Global Head of Partnership Marketing for Uber, where she provided strategic leadership and global coordination across Uber’s portfolio of brands, including Uber Eats.  Prior to that, she held product and analyst roles at Microsoft and Penn Schoen Berland.  

Lochner is returning to Stagwell from Harvard University, where he is completing his Juris Doctor. Previously, he served as Vice President, M&A at the Stagwell Group and worked on over twenty of Stagwell’s acquisitions.

The trio joins a slate of recent senior hires at Stagwell across core central departments, including Chief People Officer Stephanie Howley, Chief Technology Officer Merrill Raman, and internal executive promotions across Stagwell’s Brand, Growth, Global Client Services, and Global Recruitment teams.  

Stagwell debuted the latest product in the SMC at CES 2022: ARound, a tool helping venues and brands scale AR experiences for live events and retail. To learn more about the SMC, visit stagwellglobal.com.  

About Stagwell  

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Originally released on

FEATURING

NEW YORK, Jan. 31, 2022 /PRNewswire/ — Today, Stagwell’s (NASDAQ: STGW) PRophet, the first-ever A.I.-driven data-as-a-service (DaaS) platform that predicts earned media interest, sentiment and spread before a story is pitched, released a pay-as-you-go subscription option, providing new individual users immediate access to the platform without hassle and delays of traditional, lengthy corporate purchasing processes. PRophet is a product in the Stagwell Marketing Cloud, a suite of modern business transformation solutions for in-house marketers.

This new pay-as-you-go subscription option is among the first of its kind in an industry plagued by overly expensive, archaic pricing structures that often require long-term commitments. PRophet, which launched the second generation of its platform earlier this month, provides its users access to a smart dataset of more than 100,000 verified journalists from high-authority sources and millions of podcasts.

“It’s all about optionality. Many comms-tech companies require enterprises and agencies to commit to long-term contractual agreements that can get delayed due to the permissions approval process requiring sign-off by executives far removed from the end users who understand the value and urgency of access to platforms like PRophet,” said Aaron Kwittken, Founder/CEO of PRophet. “PRophet’s new pay-as-you-go model removes the middlemen, or any need for a drawn-out financial courtship, offering PR pros throughout the organization, agencies and brands alike, a just-in-time solution to overcome their pressing earned media obstacles.  They can skip having to beg their finance or procurement department for an enterprise agreement, and just be able to expense PRophet on a monthly basis instead.”

Through the new pay-as-you-go model, individuals will be able to complete the monthly transaction online using a credit card or through their Venmo account. PRophet is the first company of its kind to process user subscriptions via the secure, modern, mobile payment service.

“Through numerous demos, we’ve heard from PR professionals, representing brands and agencies of all sizes, who ask for a payment option that lessens the upfront financial burden that is so often present in traditional pricing structures,” said Andrew Meranus, Executive Vice President of Revenue for PRophet. “We’re proud to be among the first in our industry to offer an option that allows anyone, including small startups and individual account executives at global PR agencies, the means to gain fast access to the smartest earned media software in the industry.”

For agency and brand representatives seeking a new answer to their earned media dilemma, contact  Andrew Meranus or Elizabeth Finch to receive a detailed summary of the PRophet pay-as-you-go subscription model. For more information about the PRophet platform, please visit www.prprophet.ai. 

About PRophet
PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community that samples past stories to better predict future media interest, sentiment, and spread through natural language processing and machine learning. PRophet is owned by Stagwell Inc., and was founded by marketing industry thought leader and entrepreneur Aaron Kwittken alongside former political strategist, technologist, and author Mark Penn, Chairman and CEO of Stagwell Inc. To learn more, visit www.prprophet.ai.

Media Contact
Adam Wise
KWT Global
awise@kwtglobal.com 

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LOS ANGELES, Jan. 24, 2022 /PRNewswire/ — Today, Brand Innovators, the largest community of brand marketers, have announced their fifth annual Sports Marketing Upfronts presented by 72andSunny and hosted at the Porsche Experience Center in Los Angeles (19800 South Main Street, Carson), Tuesday-Thursday, February 8-10, 2022.

The three-day summit will bring together marketing executives from Fortune 500 and other leading brands ahead of the big game to learn and share how they are leveraging the intersection of sport and entertainment to drive business results in an ever-changing landscape. Current brands featured include: Anheuser-Busch InBev, Bose Corporation, Chipotle Mexican Grill, FanDuel, Nationwide, PepsiCo, United Airlines, and many more! ️

“We are so excited for the latest edition of The Brand Innovators Sports Marketing Summit in LA, featuring the ‘who’s who’ of senior marketers and industry leaders from the NFL and brands like AB InBev, PepsiCo, Frito-Lay, Microsoft, Nationwide, Danone, EA Sports, State Farm, and many more,” said David Teicher, Chief Content Officer, Brand Innovators. “We are bringing the community together to tackle the latest and most innovative sports marketing and sponsorship efforts, and the most important topics, challenges, and opportunities facing the industry today, as marketers continue to strive for ever-elusive cultural relevance.”

“With one of (if not the most) entertaining sporting events of the year held in our backyard, it felt only fitting to collaborate with industry creators and marketers to celebrate innovation,” said Damaune Journey, Global Chief Growth Officer, 72andSunny. “As an agency that believes in creativity that wins and diverse points of view, we are thrilled to be this year’s leading sponsor and to showcase those at the forefront of game-changing ideas.”

“Across every sector, marketing is transforming, driven by new consumer behaviors, needs and emerging technologies. Stagwell’s agencies have a long track record of helping brands innovate at the big game, often setting the year’s agenda for creative brand marketing,” said Stagwell Chairman and CEO Mark Penn. “We’re proud to partner with Brand Innovators and 72andSunny this year to discuss the marketing transformations underway.”

The summit will be a hybrid event with in-person programming reserved exclusively for qualified brand-side marketers and active paying sponsors. The summit will also be made available virtual to the public. Attendees may register at brand-innovators.com.

About Brand Innovators:
Brand Innovators is an exclusive community of brand marketers from the world’s top brands, gathering regularly for thought leadership conferences, virtual livecasts, and social events. Formed in 2011, Brand Innovators focuses on sharing knowledge about marketing and technology among fellow industry leaders.

About 72andSunny:
72andSunny is a global creative agency that believes in creativity that wins. With offices in Los Angeles, New York, Amsterdam, Singapore and Sydney, 72andSunny is on a mission to expand and diversify the creative class.

72andSunny has been recognized as one of Fast Company’s Most Innovative Companies for two years in a row, a two-time “Agency of the Year” winner for Advertising Age and Adweek and Entertainment Agency of the Festival at Cannes Lions in 2021.  For more information, visit 72andSunny.com.

About Stagwell, Inc.:
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact: Meghan Hubert
meghan@brand-innovators.com
201-783-3867

Originally released on

FEATURING

Agencies Combine Under MMI Nameplate, Delivering Enhanced Media and Integrated Communications Power

New York, NY, January 19, 2022 (NASDAQ: STGW) – Stagwell Inc., the challenger network built to transform marketing, today announced the combination of Stagwell Media Network agencies MMI and Media Kitchen under the MMI brand. The announcement comes on the heels of MMI’s continued year-over-year growth for the past five years, expansion of its partnership with a leading CPG manufacturer, and further diversification of its Amazon work.

The move creates a dynamic new consultancy predicated on brand performance and innovation. The combined entity boasts 175 employees who offer deep expertise in media strategy, planning and buying, performance marketing, influencer, public relations, and creative content.                                       

“By bringing these two agencies together, we are offering a strong alternative solution to drive measurable growth for modern brands,” Stagwell Chairman and CEO Mark Penn said. “Our challenger positioning is rooted in creating new kinds of collaborations and MMI plus Media Kitchen creates a media speedboat capable of innovating quickly for clients.”

“Media Kitchen’s ability to design and implement transformational media strategies perfectly complements MMI’s nimble brand creativity and innovation services. Combined, they offer a future-facing answer for modern marketeers looking for joined-up insight, ideas, and connections that drive growth,” said James Townsend, Global CEO of the Stagwell Media Network. “This is about creating opportunities for our people to learn, collaborate and express themselves, and help offer clients more capabilities in one dynamic agency.”

The enhanced agency includes 130 employees from MMI and 45 from Media Kitchen. Collective clients and experience include Amazon, Gillette, Loews Hotels, Olay, Pantene, and Waste Management. Core office locations for the combined entity will remain unchanged, with strongholds in New York and Houston and presences in Cincinnati, Washington DC, Minneapolis, Toronto, and Montreal.    

MMI CEO Maggie Malek, a Houston Business Journal 40 Under 40 honoree who began her career in the Army Reserves, will head the strengthened organization. A key architect of the company’s growth, Malek has been with the agency for 11 years, rising from an Account Executive to the role of CEO two years ago, just before the pandemic began. Prior to her promotion, she created the agency’s social and influencer practices and led the strategy team. As CEO, her people-first values guide the agency’s team design, employee retention strategies, and successful partnerships across the Stagwell network in service of both her team and clients.  

“We’re ecstatic about the talent and energy Media Kitchen brings to the table,” said Malek. “Our complementary capabilities offer clients stronger teams, greater performance, and new opportunities.”

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Stagwell Media Network

Stagwell’s Media Network is a group of leading multichannel agencies home to more than 3,000 experts with an expansive global footprint across 40+ offices in 20 countries, managing close to $5 billion in media. Agencies include Assembly, MMI Agency, Goodstuff and Grason, creative consultancy GALE, B2B specialist Multiview, multi-lingual content agency Locaria, and travel and media experts Ink.

The network offers marketers a more dynamic partner for global B2B and B2C solutions spanning data, technology, media, and creativity aimed at accelerating business growth for brands worldwide.

About MMI

MMI Agency is a modern brand lab where performance meets possibility. Our mission is to inspire action in an intelligent world by partnering with engaged clients; deploying human-first strategy; developing compelling creative; and conceptualizing iterative media plans and insightful communications programs.  MMI is made up of 175 employees and is headquartered in Houston, Texas. Find out more at www.mmiagency.com.

Originally released on

FEATURING

New York, NY, January 14, 2022 (NASDAQ: STGW) – Stagwell announced today that Mark Penn, Chairman and CEO, will attend the upcoming Sidoti Winter SmallCap Virtual Conference on Wednesday, January 19 and Thursday, January 20, 2022. Penn will give a management presentation on Thursday at 10:45 a.m. ET. To register and access the presentation, please visit this link.

Penn will also be available for 1:1 investor meetings. For more information, please reach out to ir@stagwellglobal.com.

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Originally released on

FEATURING

NEW YORK, Jan. 14, 2022 /PRNewswire/ — Stagwell Inc. (NASDAQ: STGW) today announced the next step in its expansion into Asia-Pacific via an affiliate partnership with Coconuts Media, the leading alternative online publisher reaching an audience of millions across Bangkok, Manila, Singapore, Hong Kong, Kuala Lumpur, Jakarta, Bali, and Yangon. The partnership meaningfully expands Stagwell’s media investment in the region and adds a key partner with scaled content, production, and distribution capabilities to support global clients.

Via the partnership, Stagwell and Coconuts will collaborate to offer clients a competitive mix of traditional and digital media services, advice on region-specific consumer trends including the high growth in social commerce sales in APAC, and scaled media placement and distribution opportunities informed by first-party data across the Coconuts Media network. Additionally, Stagwell’s agencies in the region – including Assembly, Allison+Partners, 72andSunny, Forsman & Bodenfors, Ink, and more — will partner with Coconuts’ in-house marketing agency, Grove, in collaborative pitches and marketing campaigns. 

Coconuts Media’s publications include Coconuts, serving fresh and juicy news from eight cities in Asia; BK Magazine, Bangkok’s leading source for the best places to eat and hang out; and Soimilk, a daily dose of lifestyle news for Thailand’s digital-savvy youth. Grove, Coconuts Media’s in-house creative studio, ideates and manages campaigns for brands, while Coconuts TV produces documentary and unscripted programs for the likes of Netflix, Discovery, and MTV. 

“With the opening of Stagwell’s first-ever APAC headquarters in Singapore and our agencies’ continued success in the region, we’re investing heavily in Asia-Pacific as part of our global expansion this year,” said Mark Penn, Chairman and CEO, Stagwell. “We’re eager to collaborate with Byron and the Coconuts Media team to offer our leading mix of digital and media services to strengthen the APAC offering for our clients.”

“With our publishing roots as a foundation, we are growing our creative and media buying services and the business of serving clients as a modern creative agency,” said Coconuts Media Founder and CEO Byron Perry. “Partnering with a challenger marketing network like Stagwell makes total sense as we work with larger, more complex global clients.”

The affiliate partnership with Coconuts Media is the latest step in Stagwell’s ambitious global expansion strategy, which has seen the Company add over 40 affiliates in locations across MENA, Asia-Pacific, Europe, and Latin America. In January 2022, Stagwell also launched a corporate headquarters in Singapore to accelerate business development opportunities across APAC and support regional client partners, led by Managing Director, Asia-Pacific, Randy Duax.

“Coconuts is changing the game when it comes to scaled content and premium media partnerships across APAC,” added Duax. “With the growth of their in-house creative agency and recent media acquisitions, they are a powerful partner as Stagwell rolls up its sleeves to help brands transform their marketing in the region.”

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Coconuts Media

Coconuts Media is Asia’s leading alternative media company.

Our mission is to inform and entertain our audience by telling true stories that matter across our portfolio of publications:

• Coconuts, fresh and juicy news on what’s happening Bangkok, Manila, Singapore, Hong Kong, Kuala Lumpur, Jakarta, Bali, Yangon, and beyond
• BK Magazine, Bangkok’s leading source for the best places to eat and hang out
• Soimilk, a daily dose of lifestyle news for Thailand’s digital-savvy youth

Coconuts TV, our video brand, produces documentary programs on weird and wondrous stories from Asia for broadcast TV and streaming platforms. Grove, our in-house brand studio, ideates and manages creative campaigns for leading international brands that run on Coconuts brands and beyond.

Each month we reach an audience of millions across Southeast Asia and Hong Kong through digital, print, audio, and video.

We are passionate about journalism, the media industry, and telling the untold stories of our region. Learn more at www.coconuts.co

Originally released on

CONTACT

Beth Sidhu

FEATURING

Originally released on

FEATURING

Fully aligns leadership team with Stagwell’s digital growth strategy and supports future of agency as part of the network

New York, New York. January 6, 2022 – Stagwell Inc. (NASDAQ: STGW) announced today it has acquired the remaining 49% of Instrument, a leading digital brand and experience innovation company. Founded in Portland, Oregon, Instrument is one of Stagwell’s fastest growing agencies and employs over 400 people working on clients including Nike, Google, Salesforce and Epic Games.  Stagwell’s predecessor company, MDC Partners, had acquired 51% of Instrument in 2018.

“Instrument is all in with Stagwell,” said Stagwell Chairman and CEO Mark Penn. “Instrument is a first-rate digital company, having grown over 30% annually in each of the past two years. The entire leadership team has done an excellent job of growing their business while developing a culture of innovation, inclusion and outstanding client service.  We are pleased to welcome Instrument into the network fully and to have Justin, JD and their team onboard for the next phase of the company’s growth and development.”

“We believe in Instrument’s future with Stagwell and are pleased to take the final step into the network,” said Instrument CEO Justin Lewis. “We are looking forward to being a full part of Stagwell and the Constellation and to the growth and development opportunities this investment will provide for our team.”

Stagwell’s additional investment in Instrument fully aligns Stagwell with one of its fastest-growing businesses, provides for easier-to-scale digital operations and creates greater certainty for investors through full-ownership. The deal includes a fixed payment amount spread across a three-year term, split between cash and stock in STGW. This mutually beneficial structure provides Instrument’s management with appropriate incentives for their efforts and creates significant shareholder value. 

The completion of the current transaction brings to a close the uncertainty associated with uncapped earn-outs for all prior investments and greatly improves management of leverage and investment returns. With this deal, all previous uncapped earn-out deals have now been restructured. Stronger than expected free cash flow from Stagwell’s consolidated operations combined with the cash/equity payment structure enabled Stagwell to move forward with the completion of this acquisition at this time while further deleveraging the company’s balance sheet.

“We have moved to expand our portfolio of high growth digital assets, increase free cash flows, effectively manage leverage and end uncapped earn-out structures,” said Stagwell Chief Financial Officer Frank Lanuto.

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About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Originally released on

FEATURING

Goodstuff joins the newest global marketing services company to accelerate and scale growth.

New York, NY & London, UK – January 4, 2022 (NASDAQ: STGW) – Stagwell, the challenger network built to transform marketing, today announced the acquisition of Goodstuff, the 130-strong, full-service media planning and buying agency based in London. 

The Goodstuff team will join the Stagwell Media Network, a group of leading multichannel agencies home to more than 3,000 experts with an expansive global footprint across 20 countries and 40 offices, managing close to $5 billion in media. The network offers an alternative to the status quo provided by today’s legacy holding companies. As a more dynamic B2C and B2B partner, with solutions spanning media, data, technology, and content, Stagwell Media Network is growing in double digits during a period of sustained transformation and expansion. 

Goodstuff brings complementary and additive client services, including communications strategy, full-funnel media delivery, and inventive solutions for premier clients, including Ovo, AA, On The Beach, Yorkshire Tea, Cazoo, and Hello Fresh. As a first-class brand and highly respected business in a key global market, Goodstuff will further extend the media network’s innovation, scale, and creative thinking.

“We welcome Goodstuff as a critical part of our strategy to create a truly global and competitive media operation. When we created Stagwell Media Network, we set out to build a collaborative and coherent network of global media agencies that are on the leading edge of media, data, and technology,” Stagwell Chairman and CEO Mark Penn said. “The addition of Goodstuff with their unrivaled track record of innovation continues to deliver on our vision of transforming marketing.”

“I am delighted to welcome co-founders Andrew Stephens and Ben Hayes and the entire Goodstuff team into the network. What attracted us to the agency were their world-class leadership and unwavering focus on people, culture, and the work,” said James Townsend, Global CEO of both Stagwell Media Network and the network’s flagship media agency, Assembly. “After a series of successful collaborations with Assembly in the UK, we see the potential for our network to build something truly differentiated, progressive, and exciting in the marketplace.”

“Goodstuff’s unswerving mission is to be the world’s most inventive media agency, and to help accelerate our next phase, we wanted to join a network that could bring world-class capabilities in data, technology, and digital. In Stagwell, we’ve not only found these services, but also a partner that perfectly aligns with our culture of entrepreneurialism, invention, and progress,” said Stephens and Hayes. “We’ve been hugely impressed by Stagwell’s challenger status and ambitions, their senior leadership team, and the breadth of world-class modern marketing brands in the group.”

This is the first full acquisition since the combination of Stagwell and MDC partners in August 2021. Terms of the deal were not disclosed.

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About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Stagwell Media Network

Stagwell’s Media Network is a group of leading multichannel agencies home to more than 3,000 experts with an expansive global footprint across 40+ offices in 20 countries, managing close to $5 billion in media. Agencies include Assembly, MMI Agency, Media Kitchen, Goodstuff and Grason, creative consultancy GALE, B2B specialist Multiview, multi-lingual content agency Locaria, and travel and media experts Ink.

The network offers marketers a more dynamic partner for global B2B and B2C solutions spanning data, technology, media, and creativity aimed at accelerating business growth for brands worldwide.

About Goodstuff

Goodstuff is the UK’s leading media planning and buying agency, the highest rated independent agency by Campaign School Reports, and holds both the 2019 & 2020 Grands Prix for both Media Week & Campaign Media Awards.

Established in 2004 as a pure communications and creative media agency, incubated by Virgin, the agency had seven successful years before scaling the business through the addition of media buying.

The agency is one of the UK’s fastest growing, has been listed in The Sunday Times’ ‘Top 100 Small Companies to Work For’ and Campaign’s ‘Best Places to Work’ and is host of the annual Goodstuff Media Showcase, an event that brings together the creative and media owner communities. Find out more at Goodstuff.co.uk.

Originally released on

FEATURING

NEW YORK, and LONDON, Dec. 17, 2021 /PRNewswire/ — Stagwell Inc. (NASDAQ: STGW) and Stagwell Media Network today announced a strategic partnership with leading out-of-home (OOH) media specialist Talon to accelerate global growth in OOH advertising. Talon joins Stagwell’s network to expand their collective global presence in offering smarter, data-driven, and creative-led OOH planning, buying, and proprietary technologies to advertisers.

With the outdoor movement returning to pre-pandemic levels, the global OOH market is rebounding quickly, achieving a 21.8 percent uptick this year and an expected 13.3 percent increase  in 2022, according to WARC. The combination of Talon’s deep investments in market-leading adtech platforms, including Ada, Atlas and Plato and strategy-led OOH leadership, and Stagwell’s global scale offers brands and agencies around the world a powerful path for accessing innovative capabilities to power outcomes-based OOH campaigns.

“The global digital OOH market is highly fragmented and represents an untapped growth opportunity and Talon has built an impressive portfolio of technology and service capabilities with a deep bench strength of OOH specialists,” said Jon Schaaf, Global Chief Investment Officer of Stagwell. “Our collaboration with Talon will help educate more brands and agencies across the global marketplace on the growing OOH opportunities for tapping into richer behavioral and location insights for quantifying the channel’s true impact across the customer journey.”

Barry Cupples, Talon’s Global CEO said, “The digital transformation of OOH is bringing game-changing opportunities for advertisers to apply modern, data-driven advertising techniques to target audiences and measure outcomes more precisely than ever. Stagwell is one of the fastest-growing and transformative creative services networks and we look forward to our collaboration in fueling our next stage of growth in making it easier for advertisers in more markets to access and execute captivating and performance-driven OOH campaigns that surround people’s everyday journeys.”

With its complementary media capability of global digital out of home, Talon joins Stagwell’s diverse network of Affiliate Partners providing unique solutions around the world. Designed to provide brands with capabilities to engage audiences during pivotal moments across cultures, Stagwell’s Affiliate Network spans a host of capabilities including e-commerce, scaled content and media.

This partnership comes on the heels of Talon’s rapid expansion in the U.S. market. Talon formed a strategic partnership with The Buntin Group to create a new entity named Talon-Buntin America that delivers scale, agility, and expanded capabilities for local and regional brands. In addition, Talon unveiled a new connected video offering, which unifies OTT and digital OOH (DOOH) advertising through a new partnership with MadHive. Earlier this year, Talon formed a North American partnership with Hivestack that makes OOH buying as frictionless as possible with self-serve access for advertisers.

About Talon:
Talon Outdoor is the leading global independent Out of Home (OOH) media specialist and technology services company focused on delivering smarter, creative, data-driven integrated OOH communications. Combining independence with a collaborative approach, Talon promotes open and transparent working relationships between many of the world’s leading agencies, clients, and media partners. Headquartered in London with additional offices in Manchester and its affiliate Talon America LLC headquartered in New York City, Talon delivers expertise at the global, national, regional, and local levels. Plexus is Talon’s global OOH planning and buying network that connects over 20 Talon and partner offices around the world enabling expert campaign planning in over 100 markets worldwide. Please visit www.talonoutdoor.com and www.plexusoutdoor.com follow up on Twitter and LinkedIn.

About Stagwell Inc.:
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Stagwell Media Network
Stagwell’s Media Network is a group of leading multichannel agencies home to more than 3,000 experts with an expansive global footprint across 40+ offices in 20 countries, managing close to $5 billion in media. Agencies include Assembly, MMI Agency, Media Kitchen, and Grason, creative consultancy GALE, B2B specialist Multiview, multilingual content agency Locaria, and travel and media experts Ink. The network offers marketers a more dynamic partner for global B2B and B2C solutions spanning data, technology, media, and creativity aimed at accelerating business growth for brands worldwide.

Media Contact

Talon America: Ray Yeung + Nancy Zakhary | Relev8 | ray@relev8.co + nancy@relev8.co
Stagwell: Beth Sidhu  beth@stagwellglobal.com  | +1. 202.423.4414

SOURCE Stagwell Inc.