Stagwell and its customers to leverage Nexxen’s unified, proprietary data solutions within the Stagwell Marketing Cloud
Partnership aligns with Nexxen’s launch of the Nexxen Data Platform, an expansion of its propriety data management platform
NEW YORK, May 16, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, and Nexxen (AIM /NASDAQ: NEXN), a global advertising technology company comprising unified demand-side and supply-side platforms, with deep expertise in video and Connected TV (“CTV”), today announced a partnership to offer an immersive suite of data solutions and integrated applications within the Stagwell Marketing Cloud, through which advertisers can gain a deeper understanding of consumers to enhance engagement and drive results.
The announcement comes as Nexxen launches the Nexxen Data Platform, building and expanding upon its proprietary data management platform. The platform provides an enriched ecosystem in which brands can securely and effectively input data of their choosing (first-party, contextual, second-party and more) to augment their audiences with Nexxen’s unique data assets and proprietary applications including contextual audience discovery tools. The availability of automatic content recognition (“ACR”) data through the platform enables advertisers to better understand viewability patterns and optimally allocate spend across linear and digital TV.
Various capabilities of the partnership are made possible through Nexxen’s proprietary unified identity graph. The solution, which will be broadly accessible through the Nexxen Data Platform, will combine and deduplicate multiple identifiers into a merged graph to enable increased scale, frequency capping and better targeting and attribution at the person and household level. The unified graph will also help advertisers address changes in privacy and identity, including cookie deprecation.
“As Stagwell grows our assets and pipeline within the media ecosystem, this partnership with Nexxen is a win-win for clients,” said Mark Penn, chairman and CEO, Stagwell. “Clients of the Stagwell Marketing Cloud can leverage the Nexxen Data Platform, specifically Nexxen’s proprietary identity graph and Stagwell’s clean room capabilities, to effectively maximize their campaigns with unified and comprehensive views of valuable audiences across touchpoints and devices, in a privacy-compliant manner.”
“Emerging technology like the Nexxen Data Platform is enriching advertisers’ knowledge of consumers and improving engagement, enabling a shift from exclusively buying media to buying against audiences, and it is driving better results,” said Ofer Druker, CEO, Nexxen. “Our important partnership with Stagwell brings advanced data solutions to top tier brands around the globe, and will grow in incremental layers of innovation and value as we put data at the core of Nexxen’s strategic roadmap.”
About Stagwell Inc.
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic consumer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com
About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize video and Connected TV in the ways that are most meaningful to them. Comprised of a demand-side platform (DSP), supply-side platform (SSP), ad server and data management platform (DMP), Nexxen delivers a flexible and unified technology stack with advanced and exclusive data at its core. Our robust capabilities span discovery, planning, activation, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be. For more information, visit www.nexxen.com
Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN).
More information is available on the Nexxen Data Platform at www.nexxen.com/nexxen-data-platform
Forward Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits associated with the Nexxen/Stagwell partnership, and Nexxen’s products and platforms including the Nexxen Data Platform and proprietary identity graph. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 6, 2024. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.
Nexxen, and the Nexxen logo are trademarks of Nexxen International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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Groundbreaking 50,000-respondent survey shows ads placed adjacent to stories covering politics, inflation and crime perform as effectively as ads placed next to business, entertainment and sports stories.
Results debunk common ‘brand safety’ myths among key demographic groups for advertisers including Gen Z, affluent American households, moms and more.
NEW YORK, May 15, 2024 /PRNewswire/ — Americans are smart enough to know the difference between a news story and an ad, underscoring the current standards used for ‘brand safety’ are too broad and limit advertisers from engaging with valuable consumer audiences. This is just one of the many insights revealed in a study of 50,000 U.S. adults that Stagwell (NASDAQ: STGW) released today.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9266651-stagwell-global-future-of-news-study-advertising/
Recognizing that news is the foundation of a thriving democracy and a critical marketing vehicle, Stagwell is launching a series of ‘Future of News’ studies and events to fuel discussions on the importance of advertising in news.
Stagwell’s inaugural research for the series examines the concept of brand safety—the measures taken to ensure a brand’s advertisements don’t appear alongside content that could potentially harm that brand’s reputation. Because the current approach to brand safety disproportionately hurts the news industry, Stagwell created a study to determine the real impact of ad adjacency.
The groundbreaking survey reveals that ads placed adjacent to news topics such as politics, inflation and crime perform as effectively as those placed next to business, entertainment and sports stories.
“Our research shows brands shouldn’t fear advertising on news—but rather relish it. News junkies, who make up 25% of Americans, are one of the most valuable yet under-tapped marketing audiences,” said Mark Penn, Chairman and CEO of Stagwell. “Instead of feeding the vicious cycle of news demonetization that hurts quality journalism the most, advertisers should kickstart a virtuous cycle of investing in news that allows brands to reach valuable audiences and gives quality news content the financial stability it needs to thrive.”
Additional findings include:
- Among Gen Z, the average purchase intent for brands whose ads were placed next to high-quality news articles on the Middle East conflict was 65%, compared to 66% for inflation and 67% for crime—differences that are statistically insignificant. Purchase intent was 69% for sports (widely considered a ‘safe’ news topic) illustrating a minimal four percentage point difference between the ‘riskiest’ and ‘safest’ topics.
- Among more affluent American households, the average favorability ratings for brands whose ads were placed next to high-quality, yet political news articles on former President Trump and President Biden were each 72%—just two percentage points less than brands whose ads were placed next to a non-political entertainment story.
- Among moms, the average purchase intent for brands whose ads were placed next to articles on inflation (a potentially negative story), and business (a more neutral story) were each 70%, showing no difference between the two. Purchase intent was only two percentage points less for brands whose ads were placed next to a news story about crime with the words “subway shooting” in the title—words that get blocked as a matter of course with today’s brand safety practices.
“Brand safety considerations have become prevalent in the media and marketing industries, but they require serious scientific evaluation and more rigorous metrics to assess whether brands really face dangers from news adjacency,” said Dritan Nesho, CEO of HarrisX, which conducted the study. “Our study shows clearly and repeatedly that ads next to news content that is currently considered ‘not brand safe’ performs on par with ads next to what is currently considered ‘brand safe.'”
Stagwell is committed to initiating data-driven discussions with advertisers about their investment in news. This topic and more will be discussed at tonight’s inaugural Future of News summit which will be held at Stagwell’s global headquarters in New York.
Interested parties can request a copy of the research here. For additional questions, please contact hello@stagwellglobal.com.
Methodology
The Future of News Study was conducted among 49,990 U.S. adults from March 29 to April 19, 2024. HarrisX, a Stagwell company, conducted the quantitative survey-based online interviews. The sampling margin of error is +/-0.44% for the total study.
The survey data was weighted to a nationally representative sample of American adults across key demographics, including age, gender, region, race/ethnicity, education, income. Click here to read the full methodology.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About HarrisX
HarrisX is a leading global research consultancy that regularly conducts major market research, public policy polling and social science studies and consulting engagements in more than 40 countries around the world. It is a proud member of Stagwell Global (STGW). Learn more at www.harrisx.com.
Contact:
Kara Gelber
pr@stagwellglobal.com
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NEW YORK, May 8, 2024 /PRNewswire/ — Stagwell Inc. (the “Company”) announced today the grant of equity inducement awards. Effective May 3, 2024, the Company granted a total of 24,403 restricted stock units to three new employees. Each restricted stock unit represents the right to receive one share of the Company’s Class A common stock. The restricted stock units will vest in two installments, with one-third vesting on the second anniversary of the grant date and two-thirds vesting on the third anniversary of the grant date. The restricted stock units are subject to accelerated vesting upon (i) termination of employment by the Company without Cause or (ii) death or disability. The Company granted these awards as a material inducement to employment in accordance with Nasdaq Listing Rule 5635(c)(4).
For more information on Stagwell, please visit www.stagwellglobal.com
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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Survey found that plastic plays an important role in the lives of New Yorkers across the state
Over 78% of New Yorkers view molecular recycling as a positive way to help solve the waste crisis
NEW YORK, May 7, 2024 /PRNewswire/ — According to a new poll* released today by Stagwell’s (NASDAQ: STGW) The Harris Poll, New Yorkers say they do not see a plastic ban or plastic-free world as a viable solution. Although the waste crisis is a unifying issue and top-tier environmental concern among people across the state, 78% of New Yorkers see innovative recycling methods as a positive solution to the problem and view molecular recycling as a great step towards solving the plastic waste crisis. Around 60% of respondents also believe molecular recycling would ease the burden of recycling and help them live a more sustainable lifestyle. The study surveyed 1,092 New Yorkers across different political parties and demographics.

Plastic plays an essential role in the lives of New Yorkers. About 70% of New Yorkers say plastics make their lives easier, and nearly 60% say they couldn’t imagine a world without them.
“I can’t begin to think of all the single-use plastics that we use, and banning them would eliminate jobs, increase the cost of goods, and make life a lot more difficult for the disabled or elderly,” said a registered voter in the Albany area.
Molecular recycling is a type of material-to-material recycling that can recycle many types of plastic waste that would typically end up in a landfill or incinerator. This type of recycling converts plastic waste back to its building blocks to create brand-new products made from recycled plastic materials with equal or improved quality and performance. The traditional recycling method that is most commonly used today cannot break down or recycle most types of plastic.
After learning more about molecular recycling, over 70% of New Yorkers said they would be bothered if they knew their state representative was working against this new type of recycling. 55% said they would even vote against their state representative in the next election if they knew they were actively working against this new type of recycling. Among registered Democrats, this sentiment is even more pronounced – 63% say they would vote against their state representative.
“I feel the biggest benefit of the new type of recycling is that it is using what would normally be a waste product of the traditional recycling process and not allowing it to go into the landfills,” said a registered voter from the New York City area.
A deeper look at the findings:
A plastic ban will hurt consumers, including driving up the cost of goods.
- 65% of New Yorkers said that a plastic ban would increase the cost of their everyday goods, and 45% said a plastic ban would make the purchase of everyday goods logistically more difficult. Over 50% of New Yorkers also responded that a plastic ban would negatively impact people with certain disabilities.
State governments have an important role in helping solve the plastic waste crisis.
- Nearly 70% of New Yorkers wish the state government did more to make plastic recycling easier. This is especially true among African Americans and Hispanics.
New Yorkers want their state legislators to support molecular recycling initiatives; failing to do so could cost them voter support.
- About half say they would encourage their friends, family, and social media following to vote against representatives actively working against molecular recycling in the next election.
By supporting molecular recycling initiatives, state legislators could be viewed more positively by constituents and win votes.
- About 70% of New Yorkers say that a state legislator who supports this new type of recycling cares more about solving the plastic waste crisis and the environment than one who doesn’t. 66% say they would be more likely to vote for a state legislator who supports this new type of recycling, and about half say they would be more likely to actively campaign for one.
*This study was commissioned by Eastman.
About The Harris Poll
The Harris Poll is a global consulting and market research firm that delivers proven intelligence for transformational times. Responsible for one of the longest-running surveys in the United States, Harris Poll provides unique context and social insights based on having analyzed public opinion, motivations, and social sentiment since 1963. It works with clients in three primary areas: building modern corporate reputation, crafting brand strategy and performance tracking, and data-driven thought leadership. It is now part of Stagwell, the challenger holding company built to transform marketing.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Eastman
Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. For more information, visit Eastman.com.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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PRophet’s AI-driven platform clinches two prestigious awards for innovation and excellence, setting the standard for the future of comms and marketing technology
NEW YORK, May 6, 2024 /PRNewswire/ — Stagwell Marketing Cloud’s (STGW) PRophet, the first integrated suite of AI-driven tools built for communicators that span Earn, Influence and Monitor offerings, has been recognized with two significant industry awards, including:
- The 2024 North American Innovation SABRE Awards in the Tech Stack: PR Software and Services category for PRophet Earn for the second year in a row.
- The 28th Annual Webby Awards in the Apps and Software: Marketing and Content Management category for PRophet Influence.
Presented by PRovoke Media, the Innovation SABRE Awards celebrate cutting-edge campaigns, individuals, and technology innovation across a wide range of categories essential to the future development and direction of the PR industry. The PRophet platform – which encompasses a suite of AI-driven tools including Earn, Influence, and Monitor – was selected from more than 850 submissions. This back-to-back award win in the Tech Stack category underscores PRophet’s position as a pioneering force in revolutionizing the comms tech landscape with AI.
Hailed as the “internet’s highest honor” by The New York Times, The Webby Awards are presented by the International Academy of Digital Arts and Sciences to recognize excellence on the internet. PRophet Influence, powered by Koalified, was selected from 13,000 entries and over 2.2 million votes. Additionally, PRophet Earn was named as an honoree in the AI, Metaverse & Virtual: Best Integrated Experience category.
“We are honored to be recognized by these highly regarded organizations for our continued innovation in marrying AI technology with the unique needs of PR and marketing teams,” said Jason Brandt, CMO at PRophet. “PRophet leverages AI technology to augment human intelligence in ways that unlock next-level creativity, productivity and performance. These wins reinforce our vision of creating purpose-built solutions for modern communications and marketing professionals.”
PRophet is the flagship product within Stagwell Marketing Cloud’s Comms Tech Business Unit, a proprietary suite of SaaS products built for in-house marketers.
About PRophet
PRophet is an essential AI-driven CommsTech suite that empowers modern communicators and marketers to work smarter, uncover new audiences, and drive more impactful campaigns. The comprehensive suite combines three powerful solutions: PRophet Earn uses a combination of AI, language processing and machine learning to generate, analyze and test content that predicts earned media interest and sentiment. PRophet Influence combines generative AI, data analytics, and monitoring technology to create personalized influencer marketing programs, while PRophet Monitor delivers customized media monitoring across a wide range of channels, alerting teams to emerging trends, brand mentions, and opportunities for real-time response. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken. It is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications and media activation for in-house marketers. To learn more, visit prprophet.ai.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic consumer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
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Originally Released On
Media Contact
Canadian Press:
Nina Kalos
kalos@veritasinc.com
U.S. Press:
Sarah Arvizo
pr@stagwellglobal.com
The newly augmented Quebec offering will operate as LuxineVeritas
MONTREAL and TORONTO, May 2, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Montreal-based Luxine Relations Publiques, a full-service PR and Influencer Marketing agency. Luxine joins Veritas Communications (Veritas) as the next step in its ambitious growth strategy to focus on local markets across Canada. Caroline Dubé, Luxine’s industry-leading founder, has been appointed Senior Vice President & Head of LuxineVeritas, and joins the Veritas Executive Leadership Team.

Launched 12 years ago, Luxine is a corporate and consumer boutique PR agency in Montreal with A-List clients and the strategic and creative heft of larger, national agencies. Veritas first opened its Montreal office a decade ago, however the opportunities in Quebec have far surpassed the size of the existing footprint. Clients and brands have recognized the need for made-in-Quebec strategies for Quebec-based audiences and the acquisition of Luxine will bolster the agency’s ability to meet that demand.
“PR and influencer marketing capabilities, including our self-service tools like PRophet in the Stagwell Marketing Cloud, have been essential to our success in the Canadian market to date,” said Mark Penn, chairman and CEO of Stagwell. “Montreal is an important geography because of its deep technology roots and leading-edge creative talent, so we didn’t hesitate when Webster brought Luxine forward as an acquisition.”
“Luxine and Dubé bring Stagwell unparalleled market insight and a singular ability to break through and influence outcomes. Quebec consumers are loyal and vocal and the market demands authentically local leaders that live and breathe Quebec,” says Krista Webster, CEO of Veritas, and Meat & Produce. “Dubé will be a key voice at the executive leadership table for the agency overall, not just Quebec.”
In addition to Dubé, her talented team of seasoned PR, influencer and social practitioners have joined the existing Veritas team in Montreal and are already making an enormous impact for national clients. The Veritas Montreal team has moved into Luxine’s premium office space, and the agency will operate under the banner LuxineVeritas, recognizing Luxine’s roots in Quebec and history of excellence in the market.
“I was drawn to Veritas because of Webster’s commitment to ensuring Quebec plays an equal voice in how the agency grows and serves clients. Nurturing Quebec-based clients and delivering our personalized approach to media will continue to be a priority as we enter this next chapter,” said Dubé.
About Veritas Communications
Veritas Communications is the most creatively awarded Canadian PR agency globally. Veritas Communications and LuxineVeritas walk the line between public relations and marketing to inspire positive word-of-mouth and drive brand preference across sectors and industries. With offices in Toronto and Montreal and satellite partners across the country, Veritas was the first to Canada with integrated social and influencer offerings. We continue to break new ground by combining advanced technology with the latest in modern marketing, media trends, and sector expertise to help brands reach their goals.
About Stagwell Inc.
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
Contacts:
Canadian Press:
Nina Kalos
kalos@veritasinc.com
U.S. Press:
Sarah Arvizo
pr@stagwellglobal.com
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Originally Released On
Revenue Growth of 8%, Led by 13% Growth from Performance Media & Data
Net Loss Attributable to Stagwell Inc. Common Shareholders of $1.3 million
Adjusted EBITDA of $90 million, An Increase of 25% Year-Over-Year
Adjusted EBITDA Margin of 17%, An Increase of 320 Basis Points Year-Over-Year
EPS of $(0.01); Adjusted EPS of $0.16, An Increase of 14% Year-Over-Year
Net New Business of $66 million in Q1; LTM Net New Business of $284 million
Reaffirm Guidance for 2024 of Organic Net Revenue Growth of 5% to 7%; Adjusted EBITDA of $400 million to $450 million; Free Cash Flow Conversion of ~50%
NEW YORK, May 1, 2024 /PRNewswire/ — (NASDAQ: STGW) – Stagwell Inc. (“Stagwell”) today announced financial results for the three months ended March 31, 2024.
FIRST QUARTER RESULTS:
- Q1 Revenue of $670 million, an increase of 8% versus the prior year period.
- Q1 Net Loss attributable to Stagwell Inc. Common Shareholders of $1.3 million versus Income of $1.4 million in the prior year period.
- Q1 Adjusted EBITDA of $90 million, an increase of 25% versus the prior year period.
- Q1 Adjusted EBITDA Margin of 17% on net revenue, an improvement of 320 basis points versus the prior year period.
- Q1 Earnings Per Share Attributable to Stagwell Inc. Common Shareholders of $(0.01) versus $0.00 in the prior year period.
- Q1 Adjusted Earnings Per Share attributable to Stagwell Inc. Common Shareholders of $0.16 versus $0.14 in the prior year period.
- Net new business wins of $66 million in the first quarter, last twelve-month net new business wins of $284 million.
- Q1 Net Revenue of $532 million, an increase of 2% versus the prior year period.
- Q1 Organic Net Revenue increased 2% versus the prior year period, led by 54% increase in Advocacy.
Mark Penn, Chairman and CEO, said, “We are on target for 2024 with a return to growth and strong margin expansion led by the double-digit growth of the Performance Media & Data Capability. We see tailwinds of record new business, growth in advertising generally, and a strengthened market position given growing industry accolades for our work.”
“We continue to invest in technology with the Stagwell Marketing Cloud setting the pace for innovation and we believe that we will see growth in AI-related digital transformation assignments building in the second half of the year along with a strong advocacy season. At the same time, we are successfully expanding our global presence, and we are seeing that pay dividends with enhanced growth.”
Frank Lanuto, Chief Financial Officer, commented: “Revenue in Q1 grew by 8% year-over-year to $670 million. Cost actions taken in 2023 contributed to 25% growth in adjusted EBITDA or $90 million, representing a 17% adjusted EBITDA margin, an improvement of 320 basis points over the prior year. We are well positioned to achieve our 2024 targets, as we continue to focus on efficiency, especially through the implementation of AI on our shared services platform.”
Financial Outlook
2024 financial guidance is reiterated as follows:
- Organic Net Revenue growth of 5% to 7%
- Organic Net Revenue excluding Advocacy growth of 4% to 5%
- Adjusted EBITDA of $400 million to $450 million
- Free Cash Flow Conversion of approximately 50%
- Adjusted EPS of $0.75 – $0.88
- Guidance assumes no impact from foreign exchange, acquisitions or dispositions.
* The Company has excluded a quantitative reconciliation with respect to the Company’s 2024 guidance under the “unreasonable efforts” exception in Item 10(e)(1)(i)(B) of Regulation S-K. See “Non-GAAP Financial Measures” below for additional information.
Video Webcast
Management will host a video webcast on Wednesday, May 1, 2024, at 8:30 a.m. (ET) to discuss results for Stagwell Inc. for the three months ended March 31, 2024. The video webcast will be accessible at https://stgw.io/Earnings. An investor presentation has been posted on our website at www.stagwellglobal.com and may be referred to during the webcast.
A recording of the webcast will be accessible one hour after the webcast and available for ninety days at www.stagwellglobal.com.
Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contacts
For Investors:
Ben Allanson
IR@stagwellglobal.com
For Press:
Beth Sidhu
PR@stagwellglobal.com
Non-GAAP Financial Measures
In addition to its reported results, Stagwell Inc. has included in this earnings release certain financial results that the Securities and Exchange Commission (SEC) defines as “non-GAAP Financial Measures.” Management believes that such non-GAAP financial measures, when read in conjunction with the Company’s reported results, can provide useful supplemental information for investors analyzing period to period comparisons of the Company’s results. Such non-GAAP financial measures include the following:
(1) Organic Revenue: “Organic revenue growth” and “Organic revenue decline” reflects the year-over-year change in the Company’s reported net revenue attributable to the Company’s management of the entities it owns. We calculate organic net revenue growth (decline) by subtracting the net impact of acquisitions (divestitures) and the impact of foreign currency exchange fluctuations from the aggregate year-over-year increase or decrease in the Company’s reported net revenue. The net impact of acquisitions (divestitures) reflects the year-over-year change in the Company’s reported net revenue attributable to the impact of all individual entities that were acquired or divested in the current and prior year. We calculate impact of an acquisition as follows: (a) for an entity acquired during the current year, we present the entity’s prior year net revenue for the same period during which we owned it in the current year as impact of the acquisition in the current year; and (b) for an entity acquired in the prior year, we present the entity’s prior year net revenue for the period during which we did not own the entity in the prior year as impact of the acquisition in the current year. We calculate impact of a divestiture as follows: (a) for a divestiture in the current year, we present the entity’s prior year net revenue for the same period during which we no longer owned it in the current year as impact of the divestiture in the current year; and (b) for a divestiture in the prior year, we present the entity’s prior year net revenue for the period during which we owned it in the prior year as impact of the divestiture in the current year. We calculate the impact of any acquisition or divestiture without adjusting for foreign currency exchange fluctuations. The impact of foreign currency exchange fluctuations reflects the year-over-year change in the Company’s reported net revenue attributable to changes in foreign currency exchange rates. We calculate the impact of foreign currency exchange fluctuations for the portion of the reporting period in which we recognized revenue from a foreign entity in both the current year and the prior year. The impact is calculated as the difference between (1) reported prior period net revenue (converted to U.S. dollars at historical foreign currency exchange rates) and (2) prior period net revenue converted to U.S. dollars at current period foreign exchange rates.
(2) Net New Business: Estimate of annualized revenue for new wins less annualized revenue for losses incurred in the period.
(3) Adjusted EBITDA: defined as Net income excluding non-operating income or expense to achieve operating income, plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, and other items. Other items include restructuring costs, acquisition-related expenses, and non-recurring items.
(4) Adjusted Diluted EPS is defined as (i) Net income (loss) attributable to Stagwell Inc. common shareholders, plus net income attributable to Class C shareholders, excluding amortization expense, impairment and other losses, stock-based compensation, deferred acquisition consideration adjustments, discrete tax items, and other items, divided by (ii) (a) the per weighted average number of common shares outstanding plus (b) the weighted average number of Class C shares outstanding, (if dilutive). Other items includes restructuring costs, acquisition-related expenses, and non-recurring items, and subject to the anti-dilution rules.
(5) Free Cash Flow: defined as Adjusted EBITDA less capital expenditures, change in net working capital, cash taxes, interest, and distributions to minority interests, but excludes contingent M&A payments. Free Cash Flow Conversion is the percentage of adjusted EBITDA.
Included in this earnings release are tables reconciling reported Stagwell Inc. results to arrive at certain of these non-GAAP financial measures.
This document contains forward-looking statements. within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). The Company’s representatives may also make forward-looking statements orally or in writing from time to time. Statements in this document that are not historical facts, including, statements about the Company’s beliefs and expectations, future financial performance, growth, and future prospects, the Company’s strategy, business and economic trends and growth, technological leadership and differentiation, potential acquisitions, anticipated operating efficiencies and synergies and estimates of amounts for redeemable noncontrolling interests and deferred acquisition consideration, constitute forward-looking statements. Forward-looking statements, which are generally denoted by words such as “aim,” “anticipate,” “assume,” “believe,” “continue,” “could,” “create,” “estimate,” “expect,” “focus,” “forecast,” “foresee,” “future,” “goal,” “guidance,” “in development,” “intend,” “likely,” “look,” “maintain,” “may,” “ongoing,” “opportunity,” “outlook,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “target,” “will,” “would” or the negative of such terms or other variations thereof and terms of similar substance used in connection with any discussion of current plans, estimates and projections are subject to change based on a number of factors, including those outlined in this section.
Forward-looking statements in this document are based on certain key expectations and assumptions made by the Company. Although the management of the Company believes that the expectations and assumptions on which such forward-looking statements are based are reasonable, undue reliance should not be placed on the forward-looking statements because the Company can give no assurance that they will prove to be correct. The material assumptions upon which such forward-looking statements are based include, among others, assumptions with respect to general business, economic and market conditions, the competitive environment, anticipated and unanticipated tax consequences and anticipated and unanticipated costs. These forward-looking statements are based on current plans, estimates and projections, and are subject to change based on a number of factors, including those outlined in this section. These forward-looking statements are subject to various risks and uncertainties, many of which are outside the Company’s control. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events, if any.
Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. Such risk factors include, but are not limited to, the following:
- risks associated with international, national and regional unfavorable economic conditions that could affect the Company or its clients;
- and demand for the Company’s services, which may precipitate or exacerbate other risks and uncertainties;
- inflation and actions taken by central banks to counter inflation;
- the Company’s ability to attract new clients and retain existing clients;
- the impact of a reduction in client spending and changes in client advertising, marketing and corporate communications requirements;
- financial failure of the Company’s clients;
- the Company’s ability to retain and attract key employees;
- the Company’s ability to compete in the markets in which it operates;
- the Company’s ability to achieve its cost saving initiatives;
- the Company’s implementation of strategic initiatives;
- the Company’s ability to remain in compliance with its debt agreements and the Company’s ability to finance its contingent payment obligations when due and payable, including but not limited to those relating to redeemable noncontrolling interests and deferred acquisition consideration;
- the Company’s ability to manage its growth effectively, including the successful completion and integration of acquisitions that complement and expand the Company’s business capabilities;
- the Company’s ability to develop products incorporating new technologies, including augmented reality, artificial intelligence, and virtual reality, and realize benefits from such products;
- adverse tax consequences for the Company, its operations and its stockholders, that may differ from the expectations of the Company, including that future changes in tax laws, potential increases to corporate tax rates in the United States and disagreements with tax authorities on the Company’s determinations may result in increased tax costs;
- adverse tax consequences in connection with the Transactions, including the incurrence of material Canadian federal income tax (including material “emigration tax”);
- the Company’s unremediated material weaknesses in internal control over financial reporting and its ability to establish and maintain an effective system of internal control over financial reporting;
- the Company’s ability to protect client data from security incidents or cyberattacks;
- economic disruptions resulting from war and other geopolitical tensions (such as the ongoing military conflicts between Russia and Ukraine and in Israel and Gaza), terrorist activities and natural disasters;
- stock price volatility; and
- foreign currency fluctuations.
Investors should carefully consider these risk factors, other risk factors described herein, and the additional risk factors outlined in more detail in our 2023 Form 10-K, filed with the Securities and Exchange Commission (the “SEC”) on March 11, 2024, and accessible on the SEC’s website at www.sec.gov, under the caption “Risk Factors,” and in the Company’s other SEC filings.
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“Stories from the Field” newsmaker panel to feature Hannah Beckler (Business Insider), Jason Conti (Dow Jones), Jason Rezaian (The Washington Post) and Megan Twohey (The New York Times)
“Why News Works for Brands” panel to include Tara Carraro (U.S. Steel), Will Doherty (The Trade Desk), Dan Gardner (Code and Theory), Shenan Reed (General Motors) and Lou Paskalis (Ad Fontes Media)
NEW YORK, April 30, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) today announced the speakers for its inaugural Future of News summit on May 15, 2024 which will be held at Stagwell’s global headquarters at One World Trade Center in New York.
During the event, Stagwell will unveil groundbreaking research, conducted by HarrisX, debunking misconceptions about brand safety in news contexts, and challenge advertisers to reassess investment in news publishers – an essential step in ensuring a thriving future for the news industry.

This summit also marks an occasion to formally debut Stagwell’s new partnership council of U.S. publishers, media buying platforms and social platforms, including Ad Fontes Media, Axel Springer, Axios, Business Insider, POLITICO, The New York Times, The Trade Desk, The Wall Street Journal and The Washington Post. Together, the council will launch a transformative platform to challenge the advertising industry to reinvest in news.
“The Future of News Summit will reframe the conversation by debuting research that illustrates the power of news audiences to drive business and debunks common brand safety myths,” said Stagwell Chairman and CEO Mark Penn. “According to our prior research, 90% of voters think the country should have freedom of the press, and yet news monetization is increasingly under attack. Live at the summit we’ll bring both brand and publisher partners together to discuss ways to navigate this climate and maintain consumer trust.”
Penn will kickoff the program and reveal key findings from the research, followed by two panel discussions featuring journalists and brand leaders who see news as the foundation of a thriving democracy and a critical vehicle for marketing ROI.
Panel I: Being A Journalist Today – Stories from the Field: A moderated conversation about the journalists today who are breaking down barriers, holding truth to power, and shining a light on the issues that matter most- despite the most difficult and dangerous of circumstances, featuring:
- Hannah Beckler, Business Insider: Beckler is the Senior Editor, Investigations at Business Insider. Most recently, she reported on the eight US state prison systems that deploy patrol dogs to attack and terrorize incarcerated people, for which she received a National Magazine Award.
- Jason Conti, Dow Jones: Conti is the EVP and General Counsel at Dow Jones, publisher of The Wall Street Journal. As general counsel, he oversees the company’s legal department. Conti also leads the company’s legal efforts to secure the release of WSJ reporter Evan Gershkovich, who has been wrongfully detained in Russia for over a year.
- Jason Rezaian, The Washington Post: Rezaian is a writer for Global Opinions. He served as The Post’s correspondent in Tehran from 2012 to 2016. He spent 544 days unjustly imprisoned by Iranian authorities until his release in January 2016. He is a CNN contributor.
- Megan Twohey, The New York Times: Twohey is an investigative reporter at The New York Times whose work has prompted changes to the law, criminal convictions and cultural shifts. Twohey is most known for being one of the journalists who broke the story of Hollywood producer Harvey Weinstein’s long pattern of sexual harassment and abuse, which helped ignite the #MeToo movement and shared in the Pulitzer Prize for Public Service.
- Moderated by Ray Day, Stagwell Vice Chair
Panel II: Why News Works for Brands: Investment in advertising on news platforms is not only brand safe, but also lends itself to a strong return on investment. This session will be an interactive dialogue with business leaders sharing their perspectives on the value of news and how to maximize impact through tailored marketing, featuring:
- Tara Carraro, U.S. Steel: Tara Carraro serves as Senior Vice President and Chief Communications Officer for U. S. Steel where she is responsible for reputation management and communications strategies designed to help deliver on its Best for All® strategy. She also has executive responsibility for Community Relations and non-governmental Stakeholder Engagement.
- Will Doherty, The Trade Desk: Doherty is the Vice President of Inventory Development at The Trade Desk where he oversees strategic partnerships with publishers which includes legacy media, television networks as well as new and emerging channels. Doherty has been responsible for launching products including OpenPath and championing Unified ID 2.0 amongst the publisher side of digital media.
- Dan Gardner, Code and Theory: Gardner is co-founder of the technology-first creative agency Code and Theory and ON_Discourse, a new membership media company focused on the business of technology, prioritizing expert-driven discourse to drive perspectives.
- Shenan Reed, General Motors: Reed is the Global Chief Media Officer at General Motors. She comes to the automaker following three-and-a-half years as SVP, Head of Media at L’Oréal USA and 20+ years of media agency experience.
- Moderated by Lou Paskalis, Ad Fontes Chief Strategy Officer
Interested parties can request a copy of the research here. For additional questions, please contact hello@stagwellglobal.com
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About HarrisX
HarrisX is a leading global research consultancy that regularly conducts major market research, public policy polling and social science studies and consulting engagements in more than 40 countries around the world. It is a proud member of Stagwell Global (STGW). Learn more at www.harrisx.com.
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Originally Released On
Media Contact
IR Contact
Ben Allanson
ir@stagwellglobal.com
Media Contact:
Sarah Arvizo
pr@stagwellglobal.com
NEW YORK, April 29, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) released its 2023 Annual Report, highlighting investments in artificial intelligence, immersive experiences for brands, strategic acquisitions, and an expanding global footprint that drove company visibility and market share. Download the full report here.

“Despite a challenging year for marketing services and digital transformation – accentuated by our client mix – Stagwell grew share with some of our largest customers in 2023, took efficient steps in managing our costs and invested in digital innovation to position itself for the future of marketing,” noted Chairman and CEO Mark Penn. “We are well-poised to deliver another year of path-breaking work for clients; and we believe a mix of 2024 tailwinds and new centralized initiatives will return us to industry-leading organic growth and margins, while keeping us at the forefront of change.”
2023 Highlights:
Penn’s annual shareholder letter discusses Stagwell’s 2023 performance driven by:
- Investment in digital innovation: Underscored by growth in its Stagwell Marketing Cloud Group, a proprietary suite of data-driven SaaS products, which experienced 31% net revenue growth in 2023; partnerships with Google Cloud and Oracle to develop marketing-focused AI solutions; continuing product development in AI and other emerging technologies across agencies; and acquisitions of digital leaders.
- Record new business pipeline driven by integrated efforts: Stagwell experienced record net new business in excess of $270 million with several multi-agency accounts; grew its Risk & Reputation Unit, a coalition of bi-partisan, financial communications and research agencies advising corporations on polarization; and successfully launched SPORT BEACH, supported by more than 20 Stagwell agencies.
- Global growth: International net revenue increased by 13% year-over-year in FY23, led by EMEA, as Stagwell continued to expand its regional footprint with new hubs in São Paulo and London, and a growing network of affiliate partnerships in the Philippines, Vietnam, and Brazil.
- Strategic acquisitions: Stagwell acquired four companies in 2023 to broaden its digital capabilities and extend its global footprint: In the Company of Huskies (now Forsman & Bodenfors Dublin), Tinsel Experiential Design, Left Field Labs, and Movers+Shakers.
Frontiers: Stagwell Spotlights AI & Immersive Capabilities Across Agencies
In tandem with its Annual Report, Stagwell released a showcase of impactful technology work from its agencies and products Code and Theory, Left Field Labs, GALE, Colle McVoy, and ARound in AI and immersive experiences for brands, including award-winning client projects for Google, Tipico, La-Z-Boy, Bomb Pop and Cleveland Cavaliers.
“We believe we are evolving into the marketing frontiers company – the partner of choice for global businesses seeking to transform digital consumer experiences to fuel better business outcomes,” said Penn.
The case studies – along with a look at internal applications of AI across Stagwell’s firms – can be viewed here.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Forward-Looking Statements
This press release contains estimates, projections, objectives, expected results and other “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this document that are not historical facts, including statements about the Company’s beliefs and expectations, future financial performance and future prospects (including the Company’s anticipated return to growth), business and industry trends, anticipated benefits of the Company’s strategies, including with respect to artificial intelligence, potential and completed acquisitions and the anticipated benefits thereof, constitute forward-looking statements. Forward-looking statements are based on current assumptions that are subject to risks and uncertainties that may cause actual results to differ materially from the forward-looking statements, including but not limited to the risks and uncertainties discussed in Item 1A–Risk Factors and the section entitled “Forward-looking Statements” of the Company’s Annual Report on Form 10-K for the year ended December 31, 2023. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update any of them in light of new information or future events, if any.
IR Contact
Ben Allanson
ir@stagwellglobal.com
Media Contact:
Sarah Arvizo
pr@stagwellglobal.com
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58% OF VOTERS BELIEVE THE U.S. LACKS LEADERSHIP TO HANDLE WORLD AFFAIRS BUT MOST WANT FOCUS ON DOMESTIC ISSUES
ISRAEL SUPPORT REMAINS UNCHANGED WHILE UNIVERSITIES UNDER CLOUD
NEW YORK and CAMBRIDGE, Mass., April 29, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the April Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
President Joe Biden’s overall approval rating is steady at 44%, while Donald Trump leads the horse race by 4 points. The poll also covers public opinion on foreign policy and the Israel-Hamas war. Download key results here.
“American voters are fundamentally utilitarian,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “Despite legal and age issues, voters care most about how well Biden and Trump performed as president and on that measure, right now they favor Trump.”
ELECTION FUNDAMENTALS SEE LITTLE CHANGE BUT TRUMP LEAD WIDENS
- Immigration and inflation continue to be voters’ top concerns, tied at 35% each this month.
- 55% of voters believe Trump has committed crimes for which he should be convicted, but 55% say separately that they approve of the job he did as president.
- 44% job approval for Biden shows 11-point deficit in job approval compared to Trump at 55%.
AMERICANS PREFER FOCUS ON DOMESTIC RATHER THAN FOREIGN AFFAIRS
- 59% of voters say this is a time in world affairs that enables the U.S. to focus primarily on domestic issues, rather than spend more on military and foreign affairs (Democrats: 58%; Republicans: 57%; Independents: 63%).
- 58% say the U.S. does not have the leadership necessary to handle world affairs now.
- 56% support sending $26 billion in aid to Israel; 49% support sending $8 billion in aid to the Indo-Pacific, including Taiwan; and 48% support sending $61 billion in aid to Ukraine.
GENERATIONAL SCHISM ON ISRAEL REMAINS SALIENT DESPITE GENERAL SUPPORT UNCHANGED
- 80% of voters say they support Israel over Hamas (ages 18-24 57% to 43%)
- 71% say the crisis in Gaza has been created by Hamas, not Israel.
- 78% say Hamas should be removed from running Gaza.
- 72% of voters believe Israel should move forward with an operation in Rafah in order to finish the war against Hamas, while doing its best to avoid civilian casualties (ages 18-24: 57%; ages 65+: 84%).
- 68% oppose a ceasefire unless it means Hamas would be allowed to continue holding hostages and running Gaza (ages 18-24: 66% still support). 70% support a “permanent ceasefire” but that support is contingent on hostage release and end of Hamas rule.
- In the context of the recent Iran attacks against Israel, 80% believe Iran must be stopped from having nuclear weapons (ages 18-24: 43%; ages 65+: 96%).
M0ST AMERICANS DISAPPROVE OF UNIVERSITIES AMID CAMPUS PROTESTS
- 80% of voters believe students and professors who call for violence towards Jews should be suspended (ages 18-24: 59%; ages 65+: 92%).
- 64% believe the leaders of private higher education institutions are not doing enough to prevent antisemitism (ages 18-24: 37%; ages 65+: 80%).
- 64% believe there is a problem with what institutions of higher learning are teaching students today (ages 18-24: 47%; ages 65+: 74%).
The April Harvard CAPS / Harris poll survey was conducted online within the United States on April 24-25, 2024, among 1,961 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.
About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.
Media Contact:
Sarah Arvizo
pr@stagwellglobal.com
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