Global marketing leader to leverage vast experience spanning sales operations, product strategy, and digital marketing to drive user adoption and growth
NEW YORK, Jan. 24, 2024 /PRNewswire/ — Stagwell Marketing Cloud’s (NASDAQ: STGW) PRophet, the first and only generative and predictive AI SaaS suite built by and for PR and marketing professionals, today announced the appointment of Jason Brandt as its Chief Marketing Officer. Brandt brings more than 30 years of industry experience building and managing digital businesses, driving innovation and scaling growth for global brands.
In his role as CMO, Brandt will be responsible for generating further awareness, adoption and growth of the PRophet Suite – consisting of the Earn, Influence, and Monitor products. It is the most comprehensive and accessible AI solution for brands and agencies alike to improve their productivity and quality of their creative output. He will also help new and existing PRophet customers unlock value from the platform to reach and engage their target audiences in innovative, compelling and resonant ways.
“I’m proud to join PRophet at this critical juncture in the company’s evolution, uniquely positioned to address the challenges that modern communicators face, and offering AI solutions that can immediately make a difference,” Brandt said. “We are really fascinated with vertical AI and helping companies work through the complexities of understanding, sizing and integrating practical AI. We feel PRophet solves that for communication teams.”
Brandt joins PRophet, the flagship product within Stagwell’s Comms Tech Unit, from his previous position as managing partner of Stagwell Technologies. Prior to Stagwell, Brandt served as the Chief Innovation Officer for the P&G Team at WPP, where he focused on integrating creative technology solutions to enhance customer experience and brand loyalty. He also served as the Chief Growth Officer at WPP company Grey Midwest, where he spearheaded growth strategies and fostering internal partnerships across Grey while delivering innovative CRM, digital, and performance marketing capabilities to global brands.
“Jason has a proven track record of innovation and strategic leadership, embodying the future-forward approach that PRophet champions. His expertise will propel us forward in our mission to revolutionize the modern communications landscape through AI-driven tools,” said Aaron Kwittken, founder and CEO of PRophet, and CEO of Stagwell Marketing Cloud, Comms Tech Unit. “With the addition of Jason to our executive team, I am confident that PRophet will continue to drive innovation, foster growth, and reshape the industry.”
About PRophet
PRophet is the first and only generative and predictive AI SaaS suite built by and for PR and marketing professionals. PRophet Earn uses a combination of AI, language processing and machine learning to generate, analyze and test content that predicts earned media interest and sentiment. PRophet Influence combines generative AI, data analytics, and monitoring technology to create personalized influencer marketing programs, while PRophet Monitor introduces the ability to create personalized alerts across a diversity of media channels from within the PRophet platform. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
Media Contacts:
Alex Birmingham
KWT Global
abirmingham@kwtgloblal.com
Related
Articles
Marketing Frontiers, Thought Leadership
Jul 26, 2024
Game On for In-Game Advertising? Four Things Marketers Should Know About Gaming
It's clear from dozens of Stagwell’s interviews with senior marketers…
Thought Leadership
Jun 28, 2024
Hitting the Mark: Future of News Takeaways from Cannes Lions
Stagwell brought the Future of News to Cannes Lions, where…
Thought Leadership
Jun 26, 2024
Technology, Entertainment, and Renaissance Entrepreneurs: Three Quick Things from Cannes Lions 2024
From hidden consumer forces reshaping business strategies, to sports’ role…
Newsletter
Sign Up
Former Uber Executive Becomes First CEO of SMC
NEW YORK, Dec. 15, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has promoted Elspeth Rollert to chief executive officer of the Stagwell Marketing Cloud (SMC), the company’s proprietary suite of SaaS products built for modern marketers. In this new role – SMC’s first CEO appointment – she is responsible for overall strategic direction, management, and performance of the organization. She also currently serves as an executive in-residence at the NYU Stern School of Business, where she mentors MBA students interested in careers in technology.
“Elspeth has helped accelerate SMC into an industry-leading suite of martech innovation, one of our fastest growing business units, and a core part of our business strategy,” said Stagwell Chairman and CEO Mark Penn. “From Microsoft to Uber to working with us, I know she can drive business results for legacy and challenger brands alike and am looking forward to building SMC to be a great brand in modern marketing.”
Rollert, who works closely with SMC Chief Technology Officer Mansoor Basha, has served as SMC’s chief marketing officer since February 2022. In this role she’s helped shepherd the growth of the unit via product development and acquisition, content marketing, event activations, and strategic partnerships into a suite of tech-powered marketing solutions driving the future of business transformation, including:
- Entering into a partnership with Google Cloud to develop marketing-focused generative AI solutions
- The formation of Harris Quest, a suite of AI-powered real-time research products
- The launch of ARound, the stadium-level shared augmented reality platform, with the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and Cleveland Cavaliers
- The acquisitions of AI-powered SaaS platform Apollo Program, insights platform Maru, and location-based consumer behavior platform, Epicenter Experience (now The People Platform)
As part of Stagwell’s commitment to founder-led entrepreneurship, Rollert also oversees the company’s internal “Shark Tank” competition, designed to unleash employee innovation and fund up to $1M for transformative technology ideas that solve modern marketers’ pain points. Previous winners include SmartAssets, ARound, PRophet, WonderCave, and Harris Brand Platform, now part of the SMC portfolio of in-market products.
Elspeth previously spent six and a half years at Uber, where she last served as Global Head of Partnership Marketing, providing strategic leadership and global coordination across Uber’s portfolio of brands, including Uber Rides and Eats. Prior to that she held product management, analyst and consultant roles at Microsoft, Penn Schoen Berland and IBM.
“I’m delighted to have been appointed to lead Stagwell Marketing Cloud. It is an extraordinary company passionate about building data-driven software solutions for the modern marketer,” said Elspeth Rollert, CEO, Stagwell Marketing Cloud. “As a marketer myself, I deeply understand and empathize with the modern marketer whose breadth of responsibilities are ever increasing. They need the latest technologies that truly understand their workflows to keep up and drive outcomes, and that’s what we’re committed to delivering at Stagwell Marketing Cloud. I’m grateful to Mark for this opportunity and for his steadfast belief in the power of technology to transform marketing.”
Stagwell reported SMC’s business results for the first time in its Q3 2023 earnings report, which showed revenue for the quarter increased 7%, and net revenue increased 20%.
Elspeth and the SMC leadership team will be on the ground at CES 2024. Brands, agencies, or journalists interested in connecting can email ces2024@stagwellglobal.com to coordinate.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
Media Contact:
Sarah Arvizo
pr@stagwellglobal.com
Related
Articles
Marketing Frontiers, Thought Leadership
Jul 26, 2024
Game On for In-Game Advertising? Four Things Marketers Should Know About Gaming
It's clear from dozens of Stagwell’s interviews with senior marketers…Thought Leadership
Jun 28, 2024
Hitting the Mark: Future of News Takeaways from Cannes Lions
Stagwell brought the Future of News to Cannes Lions, where…Thought Leadership
Jun 26, 2024
Technology, Entertainment, and Renaissance Entrepreneurs: Three Quick Things from Cannes Lions 2024
From hidden consumer forces reshaping business strategies, to sports’ role…Newsletter
Sign Up
NEW YORK, Nov. 9, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced a unique partnership with Google Cloud and SADA, a Google Cloud Premier Partner, to develop generative AI (gen AI) marketing solutions that support Stagwell agencies, client partners, and product development within the Stagwell Marketing Cloud (SMC).
Through this collaboration, SMC will build AI-based tools for modern marketers and receive development support from Google Cloud as a strategic cloud and AI provider. This work will greatly enhance SMC’s ability to identify, develop, and infuse AI capabilities into all of its products. SMC will leverage Google Cloud’s gen AI solutions including Vertex AI, Duet AI, and other advanced tools to create new solutions, initially spanning the following areas to help customers:
- Transform brand campaigns: Develop go-to-market programs for brands supported by gen AI, specifically with SMC’s Media Studio Audience Identification, PRophet Monitor, and PR applications.
- Accelerate gen AI solution development: Develop solutions that drive market-leading initiatives, such as translation services for market research and survey solutions, and an AI agent-to-agent service.
- Harness data analytics and insights: Develop and train a proprietary Stagwell large language model (LLM) purpose-built for Stagwell clients; productize data assets via APIs to create new digital experiences for brands, and multiply the value of their first-party data ecosystems to drive new revenue streams using Vertex AI and open source-based models.
Additionally, SMC plans on releasing its solutions on Google Cloud Marketplace in the future, scaling access to Stagwell’s marketing-focused AI-enabled product suite.
The partnership comes as artificial intelligence is poised to help transform a diverse range of popular consumer segments such as automotive, entertainment, financial, hospitality, retail and more, driving operational efficiencies, marketing transformation, and customer experience innovation for digital companies worldwide. For Stagwell, the collaboration with Google Cloud adds a trusted technology partner who can accelerate the company’s ability to identify, build, and scale AI products.
“Partnering with Google Cloud is an opportunity to strengthen our SMC offering and engage with some of the best technology professionals as we build, test, and scale our gen AI products. This partnership gets market-shifting technology to our client partners faster than ever,” said Mark Penn, Chairman and CEO, Stagwell. “As we work to lead the AI-based transformation of marketing, we’re excited to partner with Google Cloud and SADA to chart the future on AI.”
“Through Stagwell’s collaboration with Google Cloud, brands can gain competitive access to the transformative power of gen AI, accelerating the development of customer-centric marketing campaigns with enhanced data analysis and automation,” said Caroline Yap, Managing Director, Global AI Business, Google Cloud. “This partnership exemplifies Google Cloud’s commitment to getting cutting edge technology into the hands of customers through its easy-to-deploy, scalable, and secure AI solutions.”
“At Stagwell and in the Stagwell Marketing Cloud, we are laser-focused on reinventing the marketing technology stack with AI-infused products and solutions,” said Merrill Raman, Global Chief Technology Officer, Stagwell. “With rich proprietary data and insights from our in-depth knowledge in core marketing disciplines, we are eager to work with Google Cloud and develop purpose-built gen AI models and tools that drive value for our clients, and help them win in the marketplace.”
“SADA is proud to be Stagwell’s trusted advisor on their gen AI and cloud transformation journey. We’re thrilled to be a part of this exciting partnership working with a visionary company like Stagwell that is leading with technology to help take their businesses to a completely unprecedented level,” said Tony Safoian, President & CEO, SADA.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
About SADA Systems
SADA is a market leader in professional services and an award-winning solutions provider of Google Cloud. Since 2000, SADA has been committed to helping customers in healthcare, media, entertainment, retail, manufacturing, and the public sector solve their most complex challenges so they can focus on achieving their boldest ambitions. With offices in North America, India, and Armenia providing sales and customer support teams, SADA is positioned to meet customers where they are in their digital transformation journey. SADA is a 6x Google Cloud Partner of the Year award winner with 10 Google Cloud Specializations and has been recognized as a Niche Player in the 2023 Gartner® Magic Quadrant™ for Public Cloud IT Transformation Services. SADA is a 15x honoree of the Inc. 5000 list of America’s Fastest-Growing Private Companies and has been named to Inc. Magazine’s Best Workplaces four years in a row. Learn more at www.sada.com.
Media Contact:
Sarah Arvizo
pr@stagwellglobal.com
Related
Articles
Marketing Frontiers, Thought Leadership
Jul 26, 2024
Game On for In-Game Advertising? Four Things Marketers Should Know About Gaming
It's clear from dozens of Stagwell’s interviews with senior marketers…Thought Leadership
Jun 28, 2024
Hitting the Mark: Future of News Takeaways from Cannes Lions
Stagwell brought the Future of News to Cannes Lions, where…Thought Leadership
Jun 26, 2024
Technology, Entertainment, and Renaissance Entrepreneurs: Three Quick Things from Cannes Lions 2024
From hidden consumer forces reshaping business strategies, to sports’ role…Newsletter
Sign Up
PRophet is the first to build and market a full suite of AI-driven tools that now span earned media, influencer marketing and news monitoring offerings.
PRophet also partners with EZ Newswire to bring affordable news distribution to trial and PRO customers.
NEW YORK, Oct. 13, 2023 /PRNewswire/ — Stagwell Marketing Cloud’s (NASDAQ: STGW) PRophet, the first and only generative and predictive AI SaaS platform built by and for PR professionals, today unveiled two new platform capabilities – AI-driven influencer discovery and campaign management and machine learning-based news monitoring.
PRophet Earn, Influence, and Monitor are three offerings that can work together or as standalone solutions that exponentially increase the value and accessibility of the PRophet platform to communicators and marketers alike. The new offerings under the Earn, Influence and Monitor branding will be on display at Public Relations Society of America’s (PRSA) ICON 2023 conference on Oct. 15-17 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn., and will be fully available to users by the end of the year.
“These new tools will help agencies and brands now leverage our proprietary AI for influencer discovery and management and advanced news monitoring and analysis,” says Aaron Kwittken, founder and CEO of PRophet, and CEO of Stagwell Marketing Cloud, Comms Tech Unit. “PRophet is the only marketing solution that combines this holistic but agile, customer-centric approach in an intuitive, measurable and affordable user experience.”
PRophet Influence
PRophet Influence is a critical tool for brands looking to leverage the $21 billion influencer marketing industry more effectively. PRophet Influence combines generative AI, data analytics, and monitoring technology to create personalized influencer marketing programs by identifying, contracting, and collaborating with macro and micro influencers, finally empowering brands to increase awareness in a world where traditional media has been upended. PRophet Influence is powered by Koalifyed, an influencer discovery and campaign management platform currently being used by some of the world’s largest CPG brands that merged into Stagwell Marketing Cloud’s Comms Tech unit earlier this year.
PRophet Monitor
PRophet Monitor, powered by partner PeakMetrics, the leading machine-learning powered media monitoring and narrative analytics platform, introduces the ability to create personalized alerts across a diversity of media channels from within the PRophet platform. Alerts can be customized based on refined search criteria including a combination of keywords, organizations, and people, and users can then choose to receive regular email notifications to ensure they never miss a mention.
PRophet Earn
PRophet Earn builds on the existing PRophet platform, which uses a combination of AI, language processing and machine learning to generate, analyze and test new content — from pitches to social posts, blogs and biographies — to predict earned media interest, reach and sentiment. Users have access to the full suite of existing media relations tools including Taylor, the industry’s first generative AI writing tool, the multi-pitch tool which can generate 25 personalized pitches in under three minutes, and biography and blog generators.
Additionally, PRophet partnered with EZ Newswire to provide low-cost news release distribution to its free trial and PRO monthly customers.
PRophet at PRSA ICON
PRophet will take center stage to unveil the new platform as the Titanium sponsor at the conference. Attendees will be able to connect with the executive team directly and receive first-hand demos of the new features and functionality.
To learn more about how PRophet can make your communications team more performative, predictive, and productive, please visit us at Booth 500. If you’d like to get in touch with PRophet ahead of the event to schedule an onsite meeting or demo, please reach out to Ian Brand at Ian.Brand@prprophet.ai.
About PRophet
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. In 2023, PRophet expanded its offering to include an end-to-end influencer marketing discovery and engagement platform and a news monitoring and analysis service. To learn more, visit prprophet.ai.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
Media Contacts:
Alex Birmingham
KWT Global
abirmingham@kwtglobal.com
SOURCE Stagwell Inc.
Related
Articles
Marketing Frontiers, Thought Leadership
Jul 26, 2024
Game On for In-Game Advertising? Four Things Marketers Should Know About Gaming
It's clear from dozens of Stagwell’s interviews with senior marketers…Thought Leadership
Jun 28, 2024
Hitting the Mark: Future of News Takeaways from Cannes Lions
Stagwell brought the Future of News to Cannes Lions, where…Thought Leadership
Jun 26, 2024
Technology, Entertainment, and Renaissance Entrepreneurs: Three Quick Things from Cannes Lions 2024
From hidden consumer forces reshaping business strategies, to sports’ role…Newsletter
Sign Up
The Rebrand of Harris Brand Platform Comes as it Gains its 150th Client, Now Operating in Over a Dozen Countries
NEW YORK, Oct. 12, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud today announced that The Harris Poll and Maru are working together to create a suite of integrated, AI-based research products that will go to market under the newly formed “Harris Quest.” The new unified brand will deliver a full suite of martech research offerings, inclusive of AI-enabled self-service polling and other “instant information” SaaS solutions.
At launch, Harris Quest’s product portfolio will include:
- QuestBrand: Always-on, real-time brand tracking
- QuestDIY: Self-service quantitative surveys
- QuestPRO: Professional-grade survey and insights tools
- QuestCX: Customer experience management solutions
- Quest IC: Insight community management
- QuestAI: Digital qualitative and quantitative insights tool
Harris Quest will eventually be fully interoperable with other Stagwell Marketing Cloud software and data tools for modern marketing teams.
“Stagwell Marketing Cloud is taking millions of data points from the world’s most reliable polling organization and infusing it with a fully scalable software platform,” said Mark Penn, Chairman and CEO. “This combination will truly unleash ‘research-as-a-service’ for the modern marketer.”
The Harris Poll is a leader in global public opinion with overnight polling and always-on brand tracking software, the latter of which looks at more than 2,000 brands on a continuous basis and collects over half a million interviews yearly. Now with Maru’s software platform integrated, Harris Quest can more precisely monitor society and the marketplace as it happens worldwide. With over 60 years’ experience as a trusted arbiter of society and culture, Harris’ deep research systems and consulting expertise give this new software advantages over both traditional market researchers as well as tech startups in the research sector.
“These tools dramatically give marketers of any size enterprise-grade research at a fraction of the cost,” said Harris Quest co-CEO Will Johnson. “This means faster insights and decision-making and more ways to keep pace with the marketplace, backed by Harris Poll reliability.”
About The Harris Poll “Hard Data. Human Truths.”
The Harris Poll is a global public opinion, analytics, and market research consultancy that strives to reveal society’s authentic values to inspire leaders to create a better tomorrow. With a global research reach of more than ninety countries, Harris offers advisory services across sectors to world leaders, CEOs, and business decision-makers with state-of-the-art analytics, real-time software services, and practitioners in marketing, reputation, customer experience, trends, futures, and thought leadership/research-for-public release, The Harris Poll translates shifting social sentiment into a competitive marketplace advantage. Harris is a Stagwell (NASDAQ: STGW) company. www.theharrispoll.com.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. www.stagwellglobal.com.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
Related
Articles
Marketing Frontiers, Thought Leadership
Jul 26, 2024
Game On for In-Game Advertising? Four Things Marketers Should Know About Gaming
It's clear from dozens of Stagwell’s interviews with senior marketers…Thought Leadership
Jun 28, 2024
Hitting the Mark: Future of News Takeaways from Cannes Lions
Stagwell brought the Future of News to Cannes Lions, where…Thought Leadership
Jun 26, 2024
Technology, Entertainment, and Renaissance Entrepreneurs: Three Quick Things from Cannes Lions 2024
From hidden consumer forces reshaping business strategies, to sports’ role…Newsletter
Sign Up
This summer, as Stagwell welcomed its inaugural class of summer interns, Stagwell Marketing Cloud invited our enterprising interns to identify how they might use AI to improve business efficiency across our organization. The brief called for pitches for ideas related to the functions they were supporting for the summer or big-think about how the marketing services sector can transform.
A total of 23 interns submitted 13 forward-thinking concepts. These ranged from an AI-driven insights tool utilizing Natural Language Processing (NLP) for comprehensive analysis of global market research data to a brand strategy advisor leveraging Stagwell’s extensive data ecosystem for proactive, data-driven brand strategy proposals.
We’re proud to announce the winning idea from that competition: InsightsIQ!
Developed by Andrew Cheng, Tyler Costin, Leah Mangold, Sam Rosenberg, Lucas Simon, and Karl Sefordzi, InsightsIQ streamlines the aggregation and analysis of survey data. It delivers concise summaries and generates actionable next-steps based on the gathered data. For a demo of the tool in action, watch the short clip below.
This summer’s pitch competition not only provided a platform for emerging talent to influence tech investments at Stagwell but also allowed them to gain invaluable experience with cutting-edge tools. Stagwell Marketing Cloud remains committed to fueling entrepreneurship and innovation across its global marketing network, especially in light of the transformative impact of frontier technologies like augmented reality and artificial intelligence.
Every year, SMC invites entrepreneurs from our agencies to pitch the next big product idea that will shape the future of marketing services. This competition has generated a strong roster of in-market products to date: ARound, PRophet, SmartAssets, Harris Brand Platform, Wonder Cave, and more.
To learn more about Stagwell Marketing Cloud, visit our site.
Related
Articles
Marketing Frontiers, Thought Leadership
Jul 26, 2024
Game On for In-Game Advertising? Four Things Marketers Should Know About Gaming
It's clear from dozens of Stagwell’s interviews with senior marketers…Thought Leadership
Jun 28, 2024
Hitting the Mark: Future of News Takeaways from Cannes Lions
Stagwell brought the Future of News to Cannes Lions, where…Thought Leadership
Jun 26, 2024
Technology, Entertainment, and Renaissance Entrepreneurs: Three Quick Things from Cannes Lions 2024
From hidden consumer forces reshaping business strategies, to sports’ role…Newsletter
Sign Up
PRophet will take center stage with a thought-provoking presentation by founder and CEO Aaron Kwittken and participation in the final keynote session.
PRophet to unveil new features and functions as a main showroom exhibitor (Booth 500).
NEW YORK and NASHVILLE, Tenn., Sept. 21, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud’s (STGW) PRophet, the first and only generative and predictive AI SaaS platform built by and for PR professionals, today announced its forthcoming presence and thought-provoking sessions on comms tech and AI at Public Relations Society of America’s (PRSA) ICON 2023 conference on October 15-17 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn.
As this year’s Titanium sponsor, PRophet will lead discussions on the future of AI in communications and educate PR professionals on the ways AI will empower them to be more strategic, creative, and productive.
“The PR industry is at a critical juncture as it considers how to utilize the wide range of comms tech and AI-powered tools at our fingertips. It is important that we come together and engage in meaningful conversations about the new role of comms tech in the landscape of communications,” said Aaron Kwittken, founder and CEO of PRophet and CEO of the Stagwell Marketing Cloud, Comms Tech Unit. “We are excited to partner again with PRSA for its premier industry event.”
“ICON annually brings together industry leaders, visionaries, and innovators from across the communications community, and it’s because of sponsors like PRophet that attendees are able to engage in meaningful conversations and extensive learning opportunities about the future of our profession,” said Linda Thomas Brooks, PRSA CEO. “PRophet’s commitment to PRSA and support of our annual conference highlights the value of forward-thinking strategic partnerships.”
Kwittken will lead a solo session titled, “Adapt or Get Lapped: The New Era of the Communications Engineer©,” on Monday, October 16 at 9am CT. The session will focus on the emerging need for a culture shift across the PR industry that intersects both art and science to stay ahead of the curve of an increasingly competitive and transactional news environment. Aaron will also share insights on how to adopt the innovative mindset, tech stack and workflow of a Communications Engineer© to future-proof the careers of PR professionals, agencies and brand teams alike.
Additionally, Kwittken will participate in the final keynote titled, “AI Keynote Salon,” on Tuesday, October 17 at 11am CT. The immersive panel discussion will feature discussions on the current state-of-the-art tools at the disposal of PR professionals, critical ethical considerations, and offer a glimpse into how AI will shape the future of PR. The panel will be moderated by PRSA CEO Linda Thomas Brooks and will feature additional esteemed panel members including Carmen San Segundo Gámez, Global Marketing & Communications Director of ESG and Corporate Social Responsibility at IBM, Cayce Myers, PhD, LLM, JD, APR, Professor and Director of Graduate Studies, Public Relations and Advertising Division, School of Communications at Virgina Tech, and Michelle Olson, APR, Managing Partner at Lambert.
PRophet will also have a large presence on the showroom floor where attendees will be able to connect with the executive team directly, receive first-hand demos of the platform and get a sneak peek into new features and functionality.
To learn more about how PRophet can make your communications team more performative, predictive, and productive, please visit us at Booth 500 booth from Sunday, October 15 to Tuesday, October 17.
If you’d like to get in touch with PRophet ahead of the event to schedule an onsite meeting or demo, please reach out to Ian Brand at Ian.Brand@prprophet.ai.
About PRophet
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
Media Contacts:
Alex Birmingham
KWT Global
abirmingham@kwtgloblal.com
Related
Articles
Marketing Frontiers, Thought Leadership
Jul 26, 2024
Game On for In-Game Advertising? Four Things Marketers Should Know About Gaming
It's clear from dozens of Stagwell’s interviews with senior marketers…Thought Leadership
Jun 28, 2024
Hitting the Mark: Future of News Takeaways from Cannes Lions
Stagwell brought the Future of News to Cannes Lions, where…Thought Leadership
Jun 26, 2024
Technology, Entertainment, and Renaissance Entrepreneurs: Three Quick Things from Cannes Lions 2024
From hidden consumer forces reshaping business strategies, to sports’ role…Newsletter
Sign Up
NEW YORK, Aug. 28, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced management will participate in two upcoming investor conferences:
- Well Fargo Ad Day (September 27, 2023) – Leadership of the Stagwell Marketing Cloud (SMC), Stagwell’s suite of technology solutions for marketers, will participate in a fireside chat about how generative AI is transforming advertising, and offer a demo of SMC products.
- Deutsche Bank Leveraged Finance Conference (October 3, 2023) – Frank Lanuto, Chief Financial Officer, will participate in a fireside chat and host 1×1 meetings with investors.
Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact
Ben Allanson
ir@stagwellglobal.com
Related
Articles
Marketing Frontiers, Thought Leadership
Jul 26, 2024
Game On for In-Game Advertising? Four Things Marketers Should Know About Gaming
It's clear from dozens of Stagwell’s interviews with senior marketers…Thought Leadership
Jun 28, 2024
Hitting the Mark: Future of News Takeaways from Cannes Lions
Stagwell brought the Future of News to Cannes Lions, where…Thought Leadership
Jun 26, 2024
Technology, Entertainment, and Renaissance Entrepreneurs: Three Quick Things from Cannes Lions 2024
From hidden consumer forces reshaping business strategies, to sports’ role…Newsletter
Sign Up
ARound App Adds New Features Including Immersive, Real-Time Player and Team Data Visualizations to Enhance the Twins’ In-Ballpark Experience
NEW YORK and MINNEAPOLIS, July 6, 2023 /PRNewswire/ — Continuing to deliver groundbreaking fan experiences, the Minnesota Twins today announced a continued partnership with ARound, the cutting-edge, smartphone-based shared augmented reality (AR) platform that is part of the Stagwell Marketing Cloud. Building on the success of the initial August 2022 in-ballpark pilot, the second iteration of the ARound app adds new features including immersive, real-time player and team data visualizations, along with in-ballpark AR games. This pilot app expands and enhances the Twins fan experience at Target Field.
“We’ve made incredible inroads in shared AR since piloting this app with the Twins last August, consistently refining the platform in response to fan and team feedback,” said ARound Founder and CEO Josh Beatty. “Incorporating stats into the experience was a frequent request. Now, as we enter our second season with the Twins, we’re excited to bring forward a more advanced experience, integrating richer visualizations and AR entertainment to captivate fans of all kinds.”
Major League statistics bring game-changing new features
With Official MLB statistics licensed from Sportradar launching for the first time in the new Twins AR experience, fans can delve into the world of live statistics and data visualization. With a new level of immersion, fans can use their smartphone to view real-time advanced statistics and historical data overlaid directly on the field, customized to match the real-life field view from where the fan is sitting. This adds a captivating layer of interactivity to the in-ballpark experience.
Taking fan engagement to new heights, ARound has seamlessly integrated with real-time sports APIs, providing visual game data and automated effects connected to key moments of the game. This new feature amplifies the excitement of live baseball, transforming the way fans connect with the action on the field including:
- Real-Time Player and Team Statistics: Fans can access real-time advanced statistics like spray charts, exit velocity and launch angles – all with a visual overlay matching their in-ballpark viewing angle at Target Field. This can help fans better understand player performance and make the game more engaging.
- Historical Data Visualization: With new historical data now available for display for players and teams, providing context and comparison to past performances.
- Interactive Data Experience: The statistics feed will allow fans to interact with sports data in unique and immersive ways, including AR games and experiences that incorporate live gameplay and statistics.
- Live Game Analysis: The integration of real-time sports APIs allows for a live analysis and replay of the action as the game unfolds.
- Educational Tool: For those new to the sport or those wanting to learn more, the ARound app can act as an educational tool, providing both entertainment and explanations of live action, including real-time player and team performance.
“We are thrilled to introduce our fans to this next-level experience that will resonate with avid and casual fans alike,” said Minnesota Twins Senior Director of Innovation and Growth Chris Iles. “These broadcast-style data visualizations served in real-time, and customized to where fans are in Target Field, have the potential to significantly enhance the way fans enjoy Twins games while bridging generations of baseball fans.”
ARound, which built upon its 2022 success at Target Field with integrations for the Los Angeles Rams at SoFi Stadium, the Cleveland Cavaliers at Rocket Mortgage Fieldhouse, and the Kansas City Royals at Kauffman Stadium, plans to further innovate and enhance the fan experience this season in baseball and beyond through shared stadium AR, especially around data-driven experiences connected to fans and live events.
About ARound
ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.
Media Contacts
For ARound
Sarah Arvizo
pr@stagwellglobal.com
For Minnesota Twins
Matt Hodson
MattHodson@twinsbaseball.com
Related
Articles
Marketing Frontiers, Thought Leadership
Jul 26, 2024
Game On for In-Game Advertising? Four Things Marketers Should Know About Gaming
It's clear from dozens of Stagwell’s interviews with senior marketers…Thought Leadership
Jun 28, 2024
Hitting the Mark: Future of News Takeaways from Cannes Lions
Stagwell brought the Future of News to Cannes Lions, where…Thought Leadership
Jun 26, 2024
Technology, Entertainment, and Renaissance Entrepreneurs: Three Quick Things from Cannes Lions 2024
From hidden consumer forces reshaping business strategies, to sports’ role…Newsletter
Sign Up
Stagwell Marketing Cloud’s Stadium-Level Augmented Reality Platform, ARound, to Produce Custom Sport Beach App Experience for WNBA Pioneer Sheryl Swoopes
NEW YORK and CANNES, France, June 5, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) announced its fourth slate of talent and brand partners and a custom augmented reality experience powered by the Stagwell Marketing Cloud in the lead up to Sport Beach, its flagship venue at the Cannes Lions International Festival of Creativity 2023 (Cannes Lions). Sport Beach is built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom.
Sport Beach also welcomes a fresh set of athletes and notable brands partnering with Stagwell to explore how they’re bridging fandom across cultures, genders, geographies, and technologies.
Athletes
- Andy Cole (soccer) – An English former professional soccer player who played as a striker from 1988 to 2008, most known for his time with Manchester United. He is the fourth highest goal scorer in Premier League history and won 9 trophies including the Treble of the Premier League, FA Cup and UEFA Champions League in 1999.
- Julian Edelman (football) – A three-time Super Bowl winning wide receiver for the New England Patriots, he was the receiving yards leader during his victories in Super Bowl XLIX and beloved by many in New England for his ability to shine the brightest on the biggest stage. Since retiring from the NFL, Julian has kept busy as an on-air analyst covering the NFL, and starting the sports history podcast Games with Names. Julian is also a proud member of the Jewish community and has leveraged social media as a platform to be an outspoken advocate against antisemitism.
- Michael Johnson (track and field) – The best 200/400m sprinter in the history of the sport athletics. He was the first man to win both events at an Olympic Games and the first man to win consecutive gold medals in the 400m. He retired in 2000 with 12 x Olympic and World Championship gold medals. 0 x Silver. 0 x Bronze. Post athletics Johnson has taken the philosophy of success and applied it to various business ventures as well as establishing himself as a leading keynote speaker, and has received widespread acclaim as a commentator/analyst.
- DK Metcalf (football) – An American star wide receiver for the NFL’s Seattle Seahawks, DK was selected in the second round of the 2019 NFL draft after playing college football at Ole Miss and the University of Mississippi. DK holds the NFL record for most receiving yards by a rookie in a playoff game and the Seahawks record for most yards in a Season.
- Tony Parker (basketball) – A French former professional basketball player with one of the most impressive CVs of any French sportsperson, winning four NBA championships with the Spurs (in 2003, 2005, 2007 and 2014) and helping France become European champions in 2013. Tony is now a champion of business in the sports world and beyond through his many entrepreneurial pursuits and his newly developed Infinity Nine Group where he serves as CEO.
- Robert Pires (soccer) – A former French International who represented his country on 79 occasions winning the World Cup in 1998 and Euro 2000. Robert is best known for his starring role in the Arsenal Invincibles team and also played for Metz, Marseille, Villarreal, Aston Villa and FC Goa. Robert currently is an International ambassador for Arsenal, an expert pundit for Canal and long term ambassador for Gatorade and PepsiCo.
Brands
- Gatorade® – Gatorade, an iconic PepsiCo (NYSE: PEP) brand, is the official sideline partner and sports beverage of Sport Beach. Gatorade provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Backed by a 57-year history of studying the best athletes in the world and grounded in years of hydration and sports nutrition research at the Gatorade Sports Science Institute, Gatorade provides scientifically formulated products to meet the sports fuelling needs of athletes in all phases of athletic activity.
- Hearst Magazines – Hearst Magazines’ portfolio of dozens of iconic, powerful brands inspires and entertains audiences across all media platforms, moving minds, hearts and bodies. Reaching hundreds of millions passionate fans around the globe, Hearst Magazines is the world’s leading data-driven lifestyle media company, helping our partners meaningfully connect with consumers around what matters most in their lives.
- Michelob ULTRA – Michelob ULTRA exists to redefine the conventions of well-being and believes that enjoyment is a critical part of living a healthy and active lifestyle. With lower calories and great taste, Michelob ULTRA is the superior light beer that brings enjoyment without compromise so you can enjoy it all.
- NBCUniversal – One of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.
Play with the Pros: Custom AR Experience
Sport Beach & Sheryl Swoopes in AR: ARound, the stadium-level shared augmented reality platform has developed a smartphone-enabled AR experience custom to WNBA legend Sheryl Swoopes. With the Mediterranean Sea as the canvas, Sport Beach attendees can use their phones to interact with a gamified augmented experience that unveils Sheryl’s inspiring legacy and accomplishments, from being the first signed to the WNBA to becoming All-Star and three-time, consecutive WNBA Champion. ARound is a product within the Stagwell Marketing Cloud.
Sport Beach will be produced by TEAM Enterprises in partnership with Cheerful Twentyfirst. Stagwell’s 72andSunny, Anomaly, Allison+Partners, Assembly, Code and Theory, Colle McVoy, Doner, Forsman & Bodenfors, GALE, HUNTER, Instrument, National Research Group and Stagwell Marketing Cloud will drive the conversation.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
Related
Articles
Marketing Frontiers, Thought Leadership
Jul 26, 2024
Game On for In-Game Advertising? Four Things Marketers Should Know About Gaming
It's clear from dozens of Stagwell’s interviews with senior marketers…Thought Leadership
Jun 28, 2024
Hitting the Mark: Future of News Takeaways from Cannes Lions
Stagwell brought the Future of News to Cannes Lions, where…Thought Leadership
Jun 26, 2024
Technology, Entertainment, and Renaissance Entrepreneurs: Three Quick Things from Cannes Lions 2024
From hidden consumer forces reshaping business strategies, to sports’ role…Newsletter
Sign Up