Through the DCR, clients can gain valuable insights into consumer behavior and marketing efficacy, while ensuring compliance with privacy regulations. Clients will be able to match their first party data with Stagwell’s Consumer Understanding and Engagement platform (CUE), Harris Poll Syndicated Research Data and National Research Group data, as well as additional Stagwell and third-party sources, and then activate those audiences directly across preferred ad tech platforms in an easy and cost-efficient manner.

“Our end goal is to reduce any friction for our clients and their ability to share data in a privacy-centric way,” shared Merrill Raman, Global Chief Technology Officer at Stagwell. “For clients, matching their data within our data clean room grants them unparalleled access to the rich and proprietary data that Stagwell has collected and serves as a single source of truth towards understanding campaign performance in an omnichannel world.”

“We’re excited to continue working with Google Cloud to build the next chapter of digital marketing solutions and keep Stagwell’s agencies at the forefront of marketing outcomes,” shared Mansoor Basha, Chief Technology Officer at Stagwell Marketing Cloud.

This is the second engagement Stagwell has pursued with Google Cloud. In November 2023, Stagwell announced a partnership with Google Cloud to develop marketing use-cases for Generative AI.  

“We’re excited to expand our partnership with Stagwell to bring more actionable business insights to customers,” said Kelly Sitarski, Director of Data and Content Partnerships, Google Cloud. “Using BigQuery, Stagwell can combine, streamline, and optimize its diverse data sources to help marketers achieve their business goals.” 

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Stagwell Marketing Cloud 
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic consumer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Contact:
Kara Gelber
pr@stagwellglobal.com

“Unlock Surveys is arguably the most significant research panel launched in nearly a decade, in an industry that has seen research means consolidated, leading to commoditization, poor data quality and high participant turnover,” said Mark Penn, chairman and CEO, Stagwell. “From brand competition for customer satisfaction and loyalty, to understanding voters in the political arena, the demand for capturing the public’s opinion online is at an all-time high. As a pioneering pollster, I’m proud to see this advanced, member-first offering come under the Stagwell umbrella, making it easier than ever for brands to unlock quality insights that inform vital business decisions.”

“Under the current model, researchers and brands can spend tens of millions of dollars per year collecting online research from an increasingly unreliable pool of external suppliers. In exchange, the quality of that deliverable has declined dramatically over the past decade as fraud rates have increased, respondent engagement has dropped, and trust has diminished,” said Adam Dietrich, managing director, Unlock Surveys. “We’re building Unlock Surveys in a way that connects with authentic people and is underpinned by proven, time-tested research principles.”

Why this matters for modern marketing
Beyond the standard single-use research panels, the Stagwell Marketing Cloud will tap into proprietary data from Unlock Surveys to drive more comprehensive, two-way consumer behavioral analytics, thereby enhancing media targeting capabilities and providing marketers with more granular insights into the demands of modern-day consumers.

Brand marketers, media buyers and planners, researchers and other professionals in need of an international, representative collection of trustworthy respondents benefit from Unlock Surveys in a myriad of ways:

• Data purity enables speed and agility: Clients of any of Stagwell’s 70+ agencies benefit from access to a centralized data house and the flexibility to pursue follow-up surveys, longitudinal studies, qualitative interviews, and other activities without the need to consult new or outside sources.
• Members are trusted, verified participants: All members are double-opted-in via email verification, and must pass a series of stringent quality measures that include cutting-edge bot deterrents and the latest in fraud prevention systems before ever being placed into a client survey. This weeds out bad actors and technology fraudsters, also ensuring the client is receiving a participant that is most likely to qualify for and complete their survey. These panels have been built to score highly in any “research on research” metric such as quality, consistency, and census representation.
• Applying science to behavior: As brands push the limits of quantitative research, it is vital to have a people engine to unlock the next phase of meaningful insights. This panel provides not only the respondents to participate in traditional research, but also the loyal, engaged group required for the ever-evolving complexities of behavioral understanding that come with ongoing engagement and analysis.

Consumers interested in becoming part of the panel can visit www.unlocksurveys.com. Organizations interested in using Unlock Surveys to conduct research can reach out to support@unlocksurveys.com.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic consumer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com

In his role as CMO, Brandt will be responsible for generating further awareness, adoption and growth of the PRophet Suite – consisting of the Earn, Influence, and Monitor products. It is the most comprehensive and accessible AI solution for brands and agencies alike to improve their productivity and quality of their creative output. He will also help new and existing PRophet customers unlock value from the platform to reach and engage their target audiences in innovative, compelling and resonant ways.

“I’m proud to join PRophet at this critical juncture in the company’s evolution, uniquely positioned to address the challenges that modern communicators face, and offering AI solutions that can immediately make a difference,” Brandt said. “We are really fascinated with vertical AI and helping companies work through the complexities of understanding, sizing and integrating practical AI. We feel PRophet solves that for communication teams.”

Brandt joins PRophet, the flagship product within Stagwell’s Comms Tech Unit, from his previous position as managing partner of Stagwell Technologies. Prior to Stagwell, Brandt served as the Chief Innovation Officer for the P&G Team at WPP, where he focused on integrating creative technology solutions to enhance customer experience and brand loyalty. He also served as the Chief Growth Officer at WPP company Grey Midwest, where he spearheaded growth strategies and fostering internal partnerships across Grey while delivering innovative CRM, digital, and performance marketing capabilities to global brands.

“Jason has a proven track record of innovation and strategic leadership, embodying the future-forward approach that PRophet champions. His expertise will propel us forward in our mission to revolutionize the modern communications landscape through AI-driven tools,” said Aaron Kwittken, founder and CEO of PRophet, and CEO of Stagwell Marketing Cloud, Comms Tech Unit. “With the addition of Jason to our executive team, I am confident that PRophet will continue to drive innovation, foster growth, and reshape the industry.”

About PRophet
PRophet is the first and only generative and predictive AI SaaS suite built by and for PR and marketing professionals. PRophet Earn uses a combination of AI, language processing and machine learning to generate, analyze and test content that predicts earned media interest and sentiment. PRophet Influence combines generative AI, data analytics, and monitoring technology to create personalized influencer marketing programs, while PRophet Monitor introduces the ability to create personalized alerts across a diversity of media channels from within the PRophet platform. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Media Contacts:
Alex Birmingham
KWT Global
abirmingham@kwtgloblal.com

“Elspeth has helped accelerate SMC into an industry-leading suite of martech innovation, one of our fastest growing business units, and a core part of our business strategy,” said Stagwell Chairman and CEO Mark Penn. “From Microsoft to Uber to working with us, I know she can drive business results for legacy and challenger brands alike and am looking forward to building SMC to be a great brand in modern marketing.”

Rollert, who works closely with SMC Chief Technology Officer Mansoor Basha, has served as SMC’s chief marketing officer since February 2022. In this role she’s helped shepherd the growth of the unit via product development and acquisition, content marketing, event activations, and strategic partnerships into a suite of tech-powered marketing solutions driving the future of business transformation, including:

• Entering into a partnership with Google Cloud to develop marketing-focused generative AI solutions
• The formation of Harris Quest, a suite of AI-powered real-time research products
• The launch of ARound, the stadium-level shared augmented reality platform, with the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and Cleveland Cavaliers
• The acquisitions of AI-powered SaaS platform Apollo Program, insights platform Maru, and location-based consumer behavior platform, Epicenter Experience (now The People Platform)

As part of Stagwell’s commitment to founder-led entrepreneurship, Rollert also oversees the company’s internal “Shark Tank” competition, designed to unleash employee innovation and fund up to $1M for transformative technology ideas that solve modern marketers’ pain points. Previous winners include SmartAssets, ARound, PRophet, WonderCave, and Harris Brand Platform, now part of the SMC portfolio of in-market products.

Elspeth previously spent six and a half years at Uber, where she last served as Global Head of Partnership Marketing, providing strategic leadership and global coordination across Uber’s portfolio of brands, including Uber Rides and Eats. Prior to that she held product management, analyst and consultant roles at Microsoft, Penn Schoen Berland and IBM.

“I’m delighted to have been appointed to lead Stagwell Marketing Cloud. It is an extraordinary company passionate about building data-driven software solutions for the modern marketer,” said Elspeth Rollert, CEO, Stagwell Marketing Cloud. “As a marketer myself, I deeply understand and empathize with the modern marketer whose breadth of responsibilities are ever increasing. They need the latest technologies that truly understand their workflows to keep up and drive outcomes, and that’s what we’re committed to delivering at Stagwell Marketing Cloud. I’m grateful to Mark for this opportunity and for his steadfast belief in the power of technology to transform marketing.”

Stagwell reported SMC’s business results for the first time in its Q3 2023 earnings report, which showed revenue for the quarter increased 7%, and net revenue increased 20%.

Elspeth and the SMC leadership team will be on the ground at CES 2024. Brands, agencies, or journalists interested in connecting can email ces2024@stagwellglobal.com to coordinate.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com. 

Media Contact:
Sarah Arvizo
pr@stagwellglobal.com