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Beth Sidhu

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Stagwell Chief Brand and Communications Officer Beth Sidhu visits the Stagwell Marketing Cloud at CES 2022 and highlights key priorities for tech investment for in-house marketers.  

There’s a reason the marketing calendar begins each year with CES: there is no better place to track the technologies that will transform the way consumers get and share information, engage with brands and experience culture. Stagwell is on the ground in Las Vegas and virtually at CES this week sharing ARound, a location-based AR platform, which is the latest addition to our suite of tools for in-house marketers: the Stagwell Marketing Cloud.

Why build an in-house marketing cloud? CMOs need a trusted toolbox of solutions to help support business transformation as, per Forrester, 77 percent of global organizations now have some form of in-house agency. We’ve built the Stagwell Marketing Cloud to support in-house teams in four ways:

Powering real-time business intelligence

Empower and manage secondary brand ambassadors

Supercharging communications with predictive AI

Forge new mediums to connect with consumers
 

Powering Real-Time Business Intelligence 

Real-time business intelligence tools like the Harris Brand Platform can provide in-house teams with daily insights on brand perception, equity, sales funnels and the impact of marketing campaigns on consumer behavior and perceptions. In an era where errant tweets and unfortunate headlines can cause your brand’s stock to soar or sink, there are few better ways to fireproof your operations than regular pulses of brand perception.

Supercharging communications with predictive A.I.

Marketing communications evolve but the mission remains the same: get the right message to the right person at the right time. When harnessed strategically, earned media can help a team offset (or if they’re lucky, supplant) the need for a hefty paid investment.

PRophet is a tool that enables in-house marketers and PR professionals to predict media interest, sentiment and spread of a press story prior to pitching. The product is powered by the latest developments in artificial intelligence and machine learning and bolstered by expanding partner databases such as with Podchaser to give teams the predictive intelligence they need to tie amplify their great creative ideas with earned media coverage. As A.I. gets more sophisticated, tools like PRophet can free-up PR pros to focus their creativity on brand-building efforts and growing brand mandates like ESG, DEI, and engaging new stakeholders.

Empowering Brand-Safe Ambassadors.

In a platform dominated society, influence is currency. With the rise of social commerce, live streaming, and yes even the metaverse, it’s more important than ever for brands to have strategies for authentically activating influencers that dominate their respective categories. At the same time, marketers need assurances that the influencers they partner with are brand-safe and services rendered are compliant with agreed-upon contracts.

Koalifyed is an end-to-end influencer marketing application that brings helps brands manage complex influencer programs. Underpinned by a bot-detection solution, SNIFF (which stands for social network influencer friend or foe), Koalifyed is a great tool for in-house marketers handling complex influencer campaigns.

Pushing the New Frontiers of the Consumer Experience

Without a doubt, 2022 will bring all the tools of mixed reality and the metaverse into marketing efforts. Just as brands are looking into the virtual world, consumers will be clamoring to return to the physical world, pending the control of the Omicron variant. In-house shops can use location-based AR as an easy, cost-effective investment into developing more engaging digital layers to live events.

ARound is an augmented reality creation tool for live events that empowers brand to bring audiences together at scale so they can engage, interact, and socialize in a completely new and meaningful way. By giving partners the tech and a content interface to experiment with the medium, ARound empowers in-house teams to invest now in the budding metaverse to enhance the journey for consumers.

Where to From Here? 

In-house marketers need the best tools available and we’re excited to that support in-house marketing transformation for modern businesses. See ARound, our AR product, on the floor this week at CES, peruse our digital CES booth featuring more products from the Stagwell Marketing Cloud, and reach out to hello@stagwellglobal.com. 

Originally released on

FEATURING

NEW YORK, Dec. 16, 2021 /PRNewswire/ — Stagwell Inc. (NASDAQ: STGW), the challenger network built to transform marketing, today announced its programming and events at CES 2022, including the formal launch of the Stagwell Marketing Cloud. Stagwell’s presence includes a range of activations aimed at decoding what the technologies debuting at CES mean for marketers, brands and consumers, including:

• Stagwell Marketing Cloud Exhibit: The Stagwell Marketing Cloud is debuting at CES via a booth featuring four SaaS products powered by AI, ML and AR. The SMC is a suite of technology products and services that support in-house marketing transformation for modern businesses. Visit booth #CS-10 in the C-Space at Aria.
• Live and Virtual Floor Tours: Led by Stagwell executives from across disciplines and leading technologist Jeff Minsky, Stagwell Media Network Global CEO James Townsend and Stagwell Chief Media Officer Deirdre McGlashan we will take guests on a journey exploring the most compelling technologies being debuted at CES 2022, from the connected home and city to health, sustainability, streaming, and robotics.
• Lunch with Stagwell: Leading practitioners in the areas of digital transformation and media will host two separate luncheons, focusing on how new technologies and tools can elevate brand experiences, from navigating the rise of Web 3.0 to transitioning the structural ways businesses implement technologies.
• CES Cocktails: Hosted in partnership with Brand Innovators, we will convene guests from across industries for cocktails, conversation and the opportunity to reconnect after so long apart.

“Stagwell is launching our the Stagwell Marketing Cloud at CES this year. The Stagwell Marketing Cloud is an innovative suite of products aimed at providing in-house marketers with transformative tools. Incubated by technologists and strategists within Stagwell, we look forward to showcasing the Cloud and demonstrating how the collection of SaaS and DaaS tools can help,” says Mark Penn, Chairman and CEO of Stagwell.

At CES, we will showcase four of products from the Stagwell Marketing Cloud including:

• ARound: An augmented reality creation tool for live events that empowers brand to bring audiences together at scale so they can engage, interact, and socialize in a completely new and meaningful way.
• Harris Brand Platform: A real-time business intelligence application that provides daily insights on brand perception, equity, sales funnels and the impact of marketing campaigns on customer behavior and perceptions.
• Koalifyed: An end-to-end influencer marketing application that brings qualified creators and the world’s top brands together to create credible, engaging content and social experiences that drive connection and culture.
• PRophet: A PR application that utilizes AI and ML to predict media interest, sentiment and spread of a press story prior to pitching, allowing PR professionals to discover new targets and more efficiently pitch and land positive coverage.

For more information or to register for any of Stagwell’s events, please visit: https://stagwellces2022.splashthat.com.

For more information on Stagwell Global and our agency network, please visit www.stagwellglobal.com.

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media Contact
Beth Sidhu
beth.sidhu@stagwellglobal.com 
202-423-4414

SOURCE Stagwell Inc.

Originally released on

FEATURING

ARound brings interactive shared experiences to the metaverse.

NEW YORK, Dec. 16, 2021 /PRNewswire/ — Stagwell Inc. (NASDAQ: STGW) announced today it will launch an innovative, location-based augmented reality platform, ARound, bringing shared experiences to live events and the retail space by engaging audiences through connected interactions in the metaverse. Stagwell will unveil and demo ARound at CES 2022, within its CES booth #CS-10 in the C-Space at Aria and during CES Unveiled on January 3 at Mandalay Bay and Pepcom Digital Experience on January 4 at The Mirage.

ARound helps venues and retailers create AR attractions for live events, bringing audiences together at scale where they can play, interact, and socialize in completely new and exciting ways. Stadiums and sports teams can now engage casual fans or customers by recapturing their attention and personalizing their experiences. Retail consumers will benefit from a more connected, immersive community experience that increases brand engagement.

“Until now, AR has focused on the individual – but ARound recognizes that the best connections come from shared experiences that connect individuals to the world around them,” said Josh Beatty, ARound founder and CEO. “Location-based AR is a relatively new and evolving space, and spatial computing represents the next major computing innovation – one that will focus less on the way we receive information and more on the way we connect with what is around us. While devices often cause distraction, ARound enables users to be more present at events, connecting people and places through shared technology.” 

“Consumers have lost patience for boring, impersonal, and disconnected marketing. And the race for their attention in today’s digital marketplace couldn’t be tighter,” said Mark Penn, Chairman and CEO, Stagwell. “ARound offers clients an opportunity to chart a new course in a powerful – and fast growing – dimension of consumer experiences. We’re proud to support Josh as he works to bring the product to life,” said Mark Penn, Chairman and CEO, Stagwell. 

ARound is currently being trialed by global retailer H&M, as well as a Major League Baseball team at their stadium. More partners will be announced early next year. 

ARound is the newest product from the Stagwell Marketing Cloud, Stagwell’s growing suite of technology products and services that support business transformation for modern marketers. It was developed as the winning idea at Stagwell’s annual innovation competition, which challenges teams to pitch new product ideas to modernize marketing services and pre-empt the needs of tomorrow’s leading brands. As a winner, ARound received capital and resources from Stagwell to build and launch the product as well as ongoing executive mentorship from the company’s marketing and technology services leaders. 

Stagwell Marketing Cloud – powered by a global workforce of 1000+ engineers – arms modern marketers with a toolbox of capabilities spanning influencer marketing, audience segmentation, AI-powered communications tech, competitive brand intelligence and cutting-edge technology in the developing spaces of AI, ML, AR/VR, data processing and fraud detection. Stagwell’s products include Koalifyed, CUE, PRophet, Harris Brand Platform, Telephia, Truly Social, Stage, and Navigator. 

To schedule a product demo of ARound at Stagwell’s CES booth, #CS-10, contact (brand@stagwellglobal.com). To schedule a media interview with AR founder, Josh Beatty, contact Pam Golden at pam@GLAPR.com. 

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media Contact
Beth Sidhu
beth.sidhu@stagwellglobal.com 
202-423-4414

SOURCE Stagwell Inc.

Originally released on

FEATURING

PRophet 2.0 dramatically expands journalist targets to include seven countries, gives users access to the world’s most comprehensive podcast database, verified contact information and email plug-ins.

NEW YORK, NY (December 13, 2021) – Following a successful inaugural year helping brands and agencies activate smarter, data-driven earned media campaigns, Stagwell’s (NASDAQ: STGW) PRophet launched the second generation of its state-of-the-art predictive earned media platform today, a boosted version of its software that promises to displace the capabilities of the PR’s industry’s analog media database competitors.

This next-generation version of PRophet, the first-ever A.I.-driven data-as-a-service (DaaS) platform that predicts earned media interest, sentiment and spread before a story is pitched, integrates the capabilities of partner platforms PeakMetrics and Podchaser to create a far more expansive, robust experience for brands and agencies to target and successfully pitch journalists around the world.

Today’s PRophet 2.0 launch provides users with immediate access to:

• An expanded media database featuring contact information of more than 100,000 verified journalists across the U.S., U.K. and parts of Europe, Latin America and Asia. Instead of blindly downloading random media lists of journalists you think may cover your story, PRophet will surface journalist targets in real time who are most likely to be interested in your pitch. These journalists actively write and work for high authority outlets.
• PRophet’s unconventional business model providing customers with unlimited platform usage and an infinite number of authorized users for brands and their agencies, creating a refreshingly transparent and equitable partnership. The second-generation solution also ensures that customer data (pitches) remain in their native working environment (email system) and not housed and mined in the platform or outside of the United States.
• PeakMetrics, an A.I.-driven analytics platform supporting measurement of key PR efforts through its advanced media monitoring and intelligence tools.
• Podchaser’s robust database of millions of podcasts featuring data such as audience reach, creator and guest credits, detailed metadata and more.
• A new and enhanced PRophet customer experience offering users an intuitive experience and an in-depth guide to the platform.

“PRophet 2.0 is a game-changer for our industry, migrating our software platform from being an additive budgetary spend for brands and agencies to a complete replacement of dinosaur legacy systems. Our industry will no longer have to settle for overpriced, analog media database providers,” said Aaron Kwittken, founder and CEO of PRophet. “This should not be a winner-take-all industry. Brands and agencies want the best point solutions that make them more performative. Together with PeakMetrics and Podchaser, PRophet’s DaaS platform will enable companies to augment their junior staffing shortages while at the same time working more creatively and intelligently. PRophet 2.0 replaces time-consuming grunt work and research, freeing teams to focus on higher-value tasks that lead to more successful corporate and consumer earned media campaigns.”

The PeakMetrics and Podchaser integrations advance PRophet’s original vision to bring never-before-experienced value to every layer of the public relations ecosystem. The PRophet 2.0 synergies generate improved intelligence for internal strategy development, enabling smarter and more efficient PR performance by its users and supporting creation of more relevant and successful pitches. Further, additional improvements and expansions of the PRophet platform are expected in 2022.

“We spent the first year of PRophet learning what our customers want, and what they want is a more sophisticated way of surfacing the right media contact, at the right time, using advanced technology,” said Andrew Meranus, Executive Vice President of Revenue for PRophet. “PRophet 2.0 enables our customers, including those at smaller companies and agencies with more limited resources, to work more strategically and efficiently to garner the earned media they want and deserve.”

Agency and brand representatives can contact PRophet at sales@prprophet.ai for a demonstration of the platform’s capabilities and request a complimentary trial. For more information on PRophet, visit www.prprophet.ai.

About PRophet
PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community that samples past stories to better predict future media interest, sentiment, and spread through natural language processing and machine learning. PRophet is owned by Stagwell Inc., and was founded by marketing industry thought leader and entrepreneur Aaron Kwittken alongside former political strategist, technologist, and author Mark Penn, Chairman and CEO of Stagwell Inc. To learn more, visit prprophet.ai/home.

About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media Contact
Adam Wise
KWT Global
awise@kwtglobal.com