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CONTACT:

Sarah Arvizo

pr@stagwellglobal.com 

CONTACT:

Sarah Arvizo

pr@stagwellglobal.com 

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72andSunny

• Call of Duty Modern Warfare “Squad Up” – Nominee – Video > General Video > Trailer – VOTE HERE 
• NFL “We See You” – Honoree – Advertising, Marketing & PR > Advertising Campaign > Corporate Social Responsibility Campaign – VIEW THE WORK 
• HubSpot “Success Stories” – Honoree – Advertising, Marketing & PR > Craft > Best Copywriting – VIEW THE WORK 
• Bumble “Fall in Love with Dating” –  Honoree – Advertising, Marketing & PR > Individual > Video Ad Shortform > VIEW THE WORK  
• Google “Helping You Help Them” – Honoree – Advertising, Media & PR – Advertising Campaigns – Best Partnership or Collaboration – VIEW THE WORK  

Anomaly

• Make Time for the Life Artois – Nominee – Advertising, Media & PR > Craft > Best Video Editing – VOTE HERE

ARound

• ARound Stadium – Honoree – Apps, dApps and Software > App Features > Best Use of Augmented Reality – VIEW THE WORK

Code and Theory

• Skidmore, Owings & Merrill – Nominee – Websites and Mobile Sites > General Websites and Mobile Sites > Architecture, Art & Design – VOTE HERE
• Code and Theory Inclusive Design & Marketing – Honoree  – Video > Branded Entertainment > Diversity, Equity & Inclusion – VIEW THE WORK
• Windows (Consumer) – Honoree –  Websites and Mobile Sites > General Websites and Mobile Sites > Web Services & Applications – VIEW THE WORK
• Fatherly – Honoree – Websites and Mobiles Sites > General Websites and Mobile Sites > Travel & Lifestyle – VIEW THE WORK
• Amazon Ads – Honoree – Advertising, Media & PR > Branded Content > Products & Services – VIEW THE WORK

GALE

• 26.2 You’re Gonna Need Milk For That with MilkPEP – Nominee – Advertising, Media & PR > PR Campaigns > Best Event Activation > VOTE HERE  

HUNTER

• Johnnie Walker and Lilly Singh Join Forces for Gender Parity in Leadership – Nominee –  Video > Branded Entertainment > Corporate Social Responsibility – VOTE HERE

Instrument

• Eames Institute – Nominee – Website and Mobile Sites > General Websites and Mobile Sites > Architecture, Art & Design > VOTE HERE
• Blackspace – Nominee – Websites and Mobile Sites > General Websites and Mobile Sites > Activism – VOTE HERE

Observatory

• “Live From The Upside Down” Netflix Stranger’s Things and Doritos from Observatory & Slap Global – Nominee – Advertising,  Media & PR > Branded Content > Media & Entertainment – VOTE HERE 
• “Live From The Upside Down” Netflix Stranger’s Things and Doritos from Observatory & Slap Global – Nominee – Video > Branded Entertainment > Media & Entertaniment – VOTE HERE
• “Live From The Upside Down” Netflix Stranger’s Things and Doritos from Observatory & Slap Global – Nominee – Metaverse, Immersive & Virtual > General Virtual Experiences > Entertainment, Sports & Music – VOTE HERE 

YML

• YETI Year in Preview: Plan your wildest year yet – Nominee – Websites and Mobile Sites > General Websites and Mobile Sites > Events – VOTE HERE 
• Albertsons: Simplifying Grovery Shopping for Millions – Nominee – Apps, dApps and Software > General Apps > Shopping & Retail – VOTE HERE 
• Chopt: Building an End-to-End Experience for a Challenger Brand – Nominee – Apps, dApps and Software > General Apps > Food & Drink –  VOTE HERE 
• FIREWATCH: Using NFTs to Fight California Wildfires – Honoree -Websites and Mobile Sites – Responsible Innovation – VIEW THE WORK  
• Albertsons: Simplifying Grocery Shopping for Millions in the Websites and Mobile Sites – Honoree – Best Mobile Visual Design – Function – VIEW THE WORK 
• Champion: Evolving an Iconic Brand For a New Generation – Honoree – Websites and Mobile Sites > Shopping & Retail –  VIEW THE WORK 
• Chopt: Building an End-to-End Experience for a Challenger Brand – Honoree – Apps, dApps and Software > Technical Achievement – VIEW THE WORK 
• FIREWATCH: Using NFTs to Fight California Wildfires – Honoree – Websites and Mobile Sites > Sustainable Technology: VIEW THE WORK 

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
pr@stagwellglobal.com

With record growth in 2022, GALE secures top industry accolades, demonstrating its prowess as an industry agency leader.

NEW YORK, March 15, 2023 /PRNewswire/ — GALE, a Business Agency, is proud to announce its win of two top industry awards: Ad Age’s A-List and Adweek’s Breakthrough Media Agency of the Year. The honors recognize the agency’s outstanding growth and its integrated, results-driven approach to working with leading industry clients like H&R Block, Chipotle, MilkPEP, and Hard Rock International among others.

Founded in 2014, GALE has grown to more than 700 employees across nine offices globally. Combined with this significant growth in headcount, GALE experienced a more than 130% increase in revenue last year, making the company one of the fastest-growing agencies in the US.

“This has been a banner year for GALE; being honored by Ad Age and Adweek on the heels of an exceptional growth year is particularly special. We’ve significantly expanded our teams, brought new expertise into the fold and started working with a number of new clients. But ultimately, this is a moment to recognize all the great people that work at GALE and the great clients we partner with,” said GALE CEO and President Brad Simms.

In 2021, GALE was named Ad Age’s Data & Analytics Agency of the Year, but 2023 marks the first time GALE has been named to Ad Age’s A List, coming in at number five. “We started as seven people specializing in consulting and data and today, we service a client’s every need as true business partners, delivering fully integrated solutions and recoupling creative and media. These industry awards highlight the gains we’ve made as a business, but more importantly, our team’s continued focus to help our clients drive meaningful business results,” Simms added.

As Adweek’s Breakthrough Media Agency of the Year, GALE is recognized for its powerful and growing media practice. Four years into offering this capability, GALE manages a billion dollars in media billings, servicing clients seeking alternatives to traditional media networks.

“At GALE, we live by a simple equation: great people + great clients + great culture = great work,” said Simms. “On the inside, we see this equation hard at work in countless ways across the business. It is an honor to receive such incredible recognition and validation from the broader industry. These awards are testaments to the team at GALE, their dedication, high standard of work excellence, and our many loyal, extraordinary client partners.”

About GALE
GALE is a Business Agency. We bring business insights to brand storytelling and activate across every channel. With expertise in business strategy, CRM, loyalty, brand storytelling, integrated, performance, creative, and content marketing, experience design and media, GALE creates marketing systems and communications that grow businesses. GALE delivers strong business outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Denver, Los Angeles, London, Austin, Kansas City and Bengaluru. GALE has received top industry awards including Ad Age‘s A-List, Ad Age‘s Data & Analytics Agency of the Year, Adweek‘s Fastest Growing Agency and Adweek‘s Breakthrough Media Agency of the Year. For information on GALE, its customer data platform Alchemy™ and its consumer research capability ASK GALE, visit: https://gale.agency/.

CONTACT
Lindsay Bennett
lindsay.bennett@galepartners.com
917 497 5582

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

Celebrates GALE as part of AOY Shortlist

Stagwell – just 1% of the market – is 20% of the AOY list

Observatory Included on the Small AOY Shortlist

NEW YORK – Dec. 12, 2022 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, celebrates its strategic and creative agency Anomaly which has been named U.S. Agency of the Year by Adweek, the American trade publication covering the advertising, marketing, and media industries.

Adweek editors applauded Anomaly’s ‘monster’ year of new business wins, which included 16 accounts ranging from Dunkin’, Vans, and the ‘pitch of the year’: Bud Light U.S. Additionally, Adweek said “the agency’s Super Bowl spot for Meta Quest tugged on our heartstrings.”

Business agency GALE – which continued its trajectory of triple-digit growth in 2022 – was also shortlisted by Adweek as U.S. Agency of the Year, one of only 10 agencies recognized. GALE’s notable 2022 new business wins include H&R Block and Dropbox, and it was earlier named to Adweek’s list of Fastest Growing Agencies for 2022.  

“Our challenger network – just 1% of the market – boasts 20% of Adweek’s prestigious list. We’re proud to celebrate Anomaly as Adweek’s 2022 Agency of the Year. Led by Carl Johnson, Karina Wilsher and great office leaders in New York and Los Angeles, Anomaly lodged a remarkable year of new business growth and creative innovation. I am also excited to see GALE shortlisted for Agency of the Year and proud of Brad Simms and the fast-growing team there,” said Mark Penn, chairman and CEO, Stagwell. “I also want to congratulate Brendan Shields-Shimizu and the Observatory team on their recognition on the Small Agency of the Year short list for continuing to innovate for clients in a variety of formats.”

“If you define and fully commit to what you believe; identify what must remain and must change, what you’re prepared to do, and more importantly not do, then you can make significant progress in a turbulent, unpredictable world. We do and we did,” noted Anomaly co-founder Carl Johnson.

Observatory, based in Los Angeles, was also included on the shortlist in the U.S. Small Agency of the Year category, recognized for selling a variety of work including an action figure of Martha Stewart, two docuseries, a podcast, a film, and a concert. It also received nods for developing 15 sports films for clients as well as creating a sequel to an iconic Chipotle ad.

About Stagwell

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Originally Released On

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CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

Panchawati has joined the Content and Strategy leadership team and will be based in Singapore

NEW YORK and SINGAPORE, Nov. 15, 2022 /PRNewswire/ — National Research Group (NRG), recognized as an insights leader at the edge of technology, content, and culture, today announced that Sushma Panchawati, a veteran insights strategist and emerging markets specialist, has been appointed Senior Vice President, Content & Strategy. She will oversee the firm’s presence in the Asia-Pacific (APAC) region. NRG is part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.

In her new role, Panchawati will work closely with both existing and new clients across the streaming, television, and theatrical landscapes, leading brand health, concept evaluation, messaging and positioning, content testing, and creative material testing.

“Now is a really exciting time to be working on the content landscape in Asia-Pacific given the discernible impact it has been having on the world at large for the last decade. I am very excited to help our clients take it to new heights by tapping into the rich multi-cultural tapestry here and to be part of NRG’s journey in the region,” said Panchawati.

Panchawati has more than 15 years of experience working in product and marketing strategy. Most recently, she was part of the founding team at Edvanza, a career advancement partner for young professionals. There, she led the design and delivery of the company’s MVP product proposition, as well as the foundational business and marketing strategy, driving growth in the UK, Africa, and India. Before that, Panchawati led the APAC region for The Sound, a brand strategy and product innovation agency. She has led strategy and research efforts across APAC, EU, Africa, and South America working with brands like Google, Pinterest, Netflix, Amazon, and Apple on their brand launch campaigns, marketing and product strategies, and innovation pipelines.

“With established markets maturing, Asia-Pacific is a region of particular importance for many of our entertainment clients. However, its diverse range of cultures and tastes means that success will depend on bespoke marketing strategies. Sushma’s deep expertise and unique perspective across the region will be invaluable to our clients as they navigate the opportunities ahead,” said Stephen Palmer, President, Content & Strategy.

Panchawati earned her undergraduate degree from Jawaharlal Nehru Technology University and a master of business administration from MICA in India. She is a regular speaker at global conferences like the European Society for Opinion and Marketing Research (ESOMAR), highlighting her experience working across a diverse set of markets and methodologies. She will be based in Singapore.

National Research Group is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world’s leading marketers turn to us for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, culture and technology, NRG offers insights for bold storytellers everywhere. To learn more, please visit www.nationalresearchgroup.com, and follow us on LinkedIn and Instagram.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

For NRG:
Mary Moczula
mary.moczula@nrgmr.com 

For Stagwell:
Sarah Arvizo
pr@stagwellglobal.com 

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

Maggie Malek, CEO of MMI Agency and Army Veteran, and Justin Lewis, Chairman of Constellation Network and Marine Corps Veteran, Publish Open Letters for Veterans Day 

NEW YORK – Nov. 10, 2022 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced its support for VetsinTech (ViT), the leading national non-profit dedicated to supporting veterans through tech-based programs and opportunities in education, employment, and entrepreneurship. The partnership is led by Stagwell’s Maggie Malek, CEO of MMI Agency and Army veteran, and Justin Lewis, Constellation chairman and Marine Corps veteran.  

MMI, Constellation and Stagwell are also supporting ViT’s 8th Annual Veterans Day Gala on Friday, Nov. 11, in San Francisco. The Gala is held each fall to fund educational scholarships for veterans and military spouses and to celebrate Veterans Day.  

 “Veteran leaders like Maggie and Justin bring invaluable experiences and skillsets to our business and we’re grateful to have their leadership,” said Stagwell Chairman and CEO Mark Penn. “We’re excited to partner with VetsinTech and open up new avenues to support veterans in building fruitful, rewarding careers within the technology ecosystem.”  

 Malek and Lewis have each published an open letter in recognition of Veterans Day to inspire veterans to think bigger about their futures and to encourage the creative technology community to hire veterans.   

Malek, whose grandfather and uncle served in WWII and Vietnam, writes about the impact of their stories, and being fueled to be part of something bigger following a death in the family and the events of 9/11. After carving out her place as a top-performing female in the Army, she details her path of floating in and out of different jobs, maintaining internships while attending school, eventually leading to a place where she could blend her love for writing with her love of people: MMI Agency. A decade later, she became MMI’s CEO. Read Maggie’s full letter on LinkedIn here. 

Lewis, who joined the Marine Corps as an insecure 17 yr. old, eventually spent six years in the Corps including being part of the force that rescued Captain Scott O’Grady from Bosnia (a story represented in the film “Behind Enemy Lines”). After bouncing around jobs, one day while delivering UPS packages he applied to a business developing websites using HTML, CSS and Javascript. After teaching himself dozens of programming languages, Lewis founded Instrument, now one of the leading digital innovation agencies. Read Justin’s full letter on LinkedIn here. 

Inspired? Join Stagwell in our support for VetsinTech.  

## 

About VetsInTech 

Based in San Francisco, with more than 70,000 vets strong and 20 chapters across the country, VetsInTech is the leading national non-profit devoted 100% to springboarding veterans into tech careers. VetsinTech harnesses the national technology ecosystem to benefit veterans returning from active military duty who want to apply their exceptional training, skills, and experience to a new technology career. Comprising technology industry leaders and former service members, VetsinTech is the only non-profit supporting our veterans through tech-based programs and opportunities in education, employment, and entrepreneurship. For more information, interested parties can visit www.vetsintech.co. 

About Stagwell 

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.  

Stagwell’s fastest-growing network transforms for the convergence of creative, media, and commerce.

By

Jack Neff
AdAge

CONTACT

hello@stagwellglobal.com

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Rebranding effort is first work by 72andSunny for Zoom, with VaynerMedia handling global media push

Zoom is launching a new visual identity with help from a new agency, Stagwell Group’s 72andSunny, as the brand looks to go from ubiquitous video app to full-fledged business communications and collaboration platform.

The campaign, which launched Sept. 12, is the first for the brand from 72andSunny, which is working on a project basis. It will be running across digital, out-of-home (including Times Square), social media and streaming services in North America and globally. VaynerMedia is handling the media buy.

It backs Zoom’s new visual identity and push for broader business communications relevance—including Zoom Chat, now officially re-dubbed Zoom Team Chat.

Certainly Zoom doesn’t have an awareness problem since it became woven into the cultural fabric of work during the pandemic starting more than two years ago. Just one more reminder of its status as an “essential business tool” came Thursday when a service outage hit tens of thousands of users who were suddenly deprived of their video workplace tether.  Zoom quickly restored the service.

But the new identity and creative are meant to show that Zoom is more than the video grid of co-workers that’s become an everyday virtual workspace for millions, even as more people spend more time in the office.

“Partnering with Zoom at this time of evolution is the kind of challenge we love, with the kind of partner we love,” said Carlo Cavallone, global chief creative officer of 72andSunny in a statement. “We had a very collaborative process to get to the design concept at the core of the platform. We’re excited because it’s a clear, powerful creative idea that opens a lot of new possibilities for the brand.”

The ads pile extra o’s into the Zoom name to point out that the company is also about phone, Team Chat, rooms, events, team whiteboards, contact centers and other services.

“What started as a video meeting app quickly moved into broadcast webinars, connected conference rooms, and more, and it continues to evolve and expand,” Zoom Chief Marketing Officer Janine Pelosi said in a blog post.

A big part of the new branding is to focus on the Zoom Team Chat collaboration and messaging hub as the company looks to broaden its involvement in a work tool space where Slack, Microsoft Teams and Miro, among others, compete.

“We’ve already made significant investments in Zoom Team Chat’s capabilities, and we’ll unveil even more enhancements later this month,” Pelosi said.

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Imagine a world where gender makes no difference. That’s the premise behind CPB London’s 2022 poster and out-of-home campaign called Imagine, which was prompted after a nationwide study found that 39 percent of primary school children still think that mummies should look after babies and do all the housework while daddies should go to work.

Awarded: BRONZE Work for Good Cut (Print) 

72andSunny and PERIOD., Free the Period, No More Secrets, The Flow Initiative, Ignite, August, Off-Limits Cereal – Loopholes Cereal

On International Women’s Day 2022, 72andSunny New York launched “Loopholes,” a faux cereal brand with a month’s worth of tampons and pads inside as the prize. The campaign allowed consumers to bypass the SNAP loophole that prevents users from buying tampons solo, and put a spotlight on the fact that, in the U.S., nearly one in four people who menstruate experience period poverty – the struggle to access tampons and pads. Because these products are not eligible through the Supplemental Nutrition Assistance Program, consumers sometimes have to decide to choose food over period products.

Awarded: SILVER Communication Cut (Integrated) and BRONZE Health Cut (Integrated)

72andSunny and the National Football League – Bring Down the House

With Super Bowl LVI held just blocks from Hollywood in 2021, the NFL and 72andSunny used movie magic to end the season with an epic bring-down-the-house celebration. Through cutting-edge digital composting technology combined with a new innovative approach for the NFL, ‘Bring Down the House’ is both inclusive and emblematic of football’s expansive influence on American culture—leaning into the next generation of fans and forward-thinking technology. Featuring a young brother/sister duo (played by real-life siblings Gabriel and Kapri Ladd), the spot centers around the siblings’ experience with the NFL’s past and its present.

Awarded – GOLD Craft Cut (Animation)

72andSunny and Activision Blizzard / Call of Duty – Warzone in Paradise

Headed into Q4 2021, Call of Duty Warzone was starting to see a drop in engagement amongst younger gamers, the old map began to feel stale and folks were moving on to other games. A traditional gameplay trailer wouldn’t be enough to get players to jump back into Warzone. 72andSunny had to excite and surprise them by hijacking one of their most popular daily habits, scrolling social media. So the team seized one of their most popular forms of inspiration, travel influencers, with a compelling message to come travel to Call of Duty’s new Warzone Pacific island for free.

Awarded: GOLD Craft Cut (Visual Effects), BRONZE Communication Cut (Mobile), BRONZE Media Cut (Mobile), SHORTLIST Media Cut

72andSunny and Tinder – SWIPE NIGHT: Killer Weekend

Tinder’s Swipe Night is a groundbreaking and highly-acclaimed interactive entertainment platform designed to give Gen Z new pathways to connect through content. It paved the way for social entertainment experiences on Tinder, which have since become a popular way for members to match. In creating the second season of Swipe Night, 72andSunny set out to push the limits of ‘entertainment with purpose’—to innovate, not just iterate, in terms of the value we could bring to Tinder members. Swipe Night: Killer Weekend is a Gen-Z whodunnit that plants you in an interactive first-person video experience with a complex group of friends—when a murder occurs, everyone is a suspect (even you); your choices dictate different outcomes, clues, and plot twists.

Awarded: SILVER Entertainment Cut (Mobile) X2, SHORTLIST MOBILE EXPERIENCE CUT

72andSunny and Adobe Premiere Pro – Adobe Premiere Pro Fantastic Voyage

Adobe’s film campaign, Fantastic Voyage | Adobe Premiere Pro celebrates the limitless creative possibility of telling your story with Adobe’s editing tools. Created by 72andSunny Los Angeles, edited in Adobe Premiere Pro, and brought to life by the VFX wizards at Alt.vfx, the hero film follows a creator who uses imagination and Adobe Premiere Pro’s features to transform a night at home into an escapist adventure story. 

Awarded: SHORTLIST CRAFT CUT

72andSunny and the National Football League, Football is for Everyone

When NFL Defensive end Carl Nassib became the first openly gay active player in the league in 2021, the announcement was momentous for the NFL and the sports world. For far too long, football was perceived as being played by only one type of person. But the truth is that football e is as diverse as those who love it. Simply put, football is for everyone. 72andSunny utilized that insight to drive their work but realized we couldn’t do it alone. To redefine the game to include all types of fans, coaches, and players, we needed to show our commitment to the LGBTQ+ community. So we partnered with The Trevor Project, a nonprofit that helps protect at-risk LGBTQ+ youth to elevate their efforts and highlight resources that could save people’s lives. Within four days of Carl coming out as the first active gay NFL player, the team created a simple yet powerful film that used the NFL’s platforms to drive their massive fanbase to donate to the Trevor Foundation. The film created positive change while also sending a message of inclusion and unity to players & fans

Awarded: Shortlist Work for Good Cut (Digital)

Observatory and Chipotle Mexican Grill – A Future Begins  

A decade ago, Observatory helped Chipotle launch its Cultivate Foundation into the world with a two-minute, stop-motion animated film, “Back to the Start.” A decade later, Observatory partnered with Chipotle again to tell a new story—an intergenerational tale called “A Future Begins” that picks up the “Back to the Start” story ten years later. This film tells the story of our Pa farmer passing his family farm onto his son and daughter-in-law, overcoming many challenges. To follow up Willie Nelson covering Coldplay’s “The Scientist” in the first film, this time Observatory partnered with next-generation Country superstar Kacey Musgraves to reimagine Coldplay’s “Fix You” to serve as the soundtrack for “A Future Begins.”

Awarded: GOLD Craft Cut (Animation), SILVER Entertainment Cut (Alternative), SHORTLIST Work for Good Cut