CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

A Blueprint for Creating Equitable Communities

Colle McVoy

VOTE HERE.

The urgency to create equitable communities where all people thrive continues, but most solutions have been slow to bring change. Especially in Minneapolis, which has one of the largest racial wealth gaps in the nation. But a pioneering movement in the city is building a vibrant community that supports business development, celebrates culture and nurtures belonging so Black people can thrive. Hear how this unique approach, fueled by creative, corporate and civic partners, is expected to transform Minneapolis’ reputation while providing a powerful blueprint for change across the country.

The Future of Deaf Representation in Entertainment 

National Research Group

VOTE HERE.

The popularity of the film “CODA” sparked a new conversation about representation of the Deaf community in entertainment – authenticity on screen, inclusivity among writers, producers, and actors, and accessibility within the industry at large. Deaf West Theatre, the most prominent nonprofit organization focusing on Deaf-centered storytelling, has partnered with National Research Group, a global insights and strategy firm, to find out how those in the Deaf community really feel about the current state of representation and accessibility in entertainment. This session will highlight findings from an in-depth research study; feature video from a roundtable of prominent Deaf actors, directors, writers, and more; and provide insights on how to move forward to build a more inclusive industry.

Snoop, Martha, and the New Blend of Wine Consumers 

Observatory

VOTE HERE.

Wine has a reputation for needing a mature palate to fully appreciate. But why, with older millennials turning 40, is wine’s popularity continuing to decline? How does the wine industry compete with spirits, craft beer and hard seltzers to reach a diverse and younger (over 21) audience? By partnering with pop culture icons Snoop Dogg and Martha Stewart and leaning into trendier blends, 19 Crimes has reinvented the wine industry’s appeal to younger consumers. Snoop’s Cali Red achieved the number one single selling wine in pacesetter history and is bringing new consumers at an unparalleled rate. Join 19 Crimes, Observatory, and Snoop Dogg’s agent, Nick Adler, as they discuss how to attract new consumers despite radically changing consumers attitudes toward alcohol preferences.

Chief Digital Officers Transforming Health Care

YML

VOTE HERE.

Chief Digital Officers are responsible for increasing their team’s speed and agility, making an impact quickly, and shipping products more frequently. Does any of that scream health care to you? Well — maybe not historically, but this new crop of CDOs are changing the game. Hear from Rita Khan, CDO at Mayo Clinic, Prat Vemana, CDO at Kaiser Permanente, and Chris Waugh, Chief Innovation Officer at Sutter Health — all of whom are building the digital health experiences of more than 25M Americans. Interviewed by Ashish Toshniwal, Founder and CEO at YML, hear how these CDOs are shaping the future of patient-first experiences using cutting edge technology, design and product strategy.

72andSunny

VOTE HERE.

We’re in the midst of a ‘movement moment,’ a period of rapid change punctuated by incredible hardships and economic, social and political instability. All of this can take a serious toll on employee well-being and presents organizations with a host of challenges that have no easy solution. Join agency EDI Leaders as they discuss how they’ve responded to the crises we all face and how they’ve found ways to support employees through these polarizing times.

VOTE HERE.

The standard for professionalism has been dictated by a singular perspective for decades, so it’s no surprise that agencies and brands alike are struggling to evolve the corporate culture to suit a more diverse, inclusive workforce. Join us as we discuss where companies are falling short on their DEI promises and how we can rebuild the workplace of the future.

Originally released on

NEW YORK, (August 16, 2022) – Stagwell’s (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment before you pitch, today announced the hiring of Charlie Tulip as Enterprise Account Executive and Kendra Lewellyn as the company’s Digital Marketing Manager, both moves that seek to further meet customer demand for the  growing AI platform.

Tulip, PRophet’s latest addition to its sales team, brings over 20 years of B2B sales experience. No stranger to the technology space, Tulip has worked with a number of hugely successful, high growth software startups, and will bring his expertise to increase PRophet’s growing number of enterprise customers.

“A rising number of PR execs are seeing and realizing the value AI can bring to a media relations team’s productivity and performance,” said Andrew Meranus, EVP of Sales for PRophet. “Charlie’s addition comes at a perfect time of growth for the PRophet team and of the customers we serve, and I couldn’t be more excited about the future he’ll help us achieve with new enterprise accounts.”

Lewellyn, who comes to PRophet with a decade of digital marketing and design experience, will drive the the company’s global marketing strategy across all of its digital platforms, including LinkedIn, Twitter, TikTok, SEM, SEO and email campaigns. Additionally, Lewellyn will be a key player in boosting subscriptions to PRophet’s innovative software via its monthly ‘pay-as-you-go’ subscription offering, which makes the platform easily accessible to PR professionals while avoiding long-term payment commitments. Lewellyn joins PRophet after five years as the Digital Marketing Manager at software solutions company Pedigree Technologies. In that role, she led on digital marketing strategy and designed, managed, and maintained the company’s websites, blog SEO/SEM, and PPC advertising programs, while also advancing the company’s social media presence.

“Kendra will be key to driving demand for our monthly users, ultimately landing and expanding them into enterprise customers,” said Aaron Kwittken, PRophet founder and CEO. “Her content creation, digital marketing, design and PR experience make her a perfect for for this role. We’re thrilled to welcome Kendra to our team and eager to collaborate with her.”

In addition, PRophet has hired its first Business Development Representative, Ian Brand. Brand will support PRophet’s overall sales efforts and will advise on business strategy and planning. Before joining PRophet, Brand served as an account manager at Insight Media Labs (IML), a company specializing in digital advertising for local television stations and agencies.

Both agency and brand representatives interested in learning how PRophet can dramatically improve performance of their media relations efforts, can contact PRophet at sales@prprophet.ai to learn about subscription options and to request a demo. For more information on PRophet, visit www.prprophet.ai.

About PRophet

PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community that samples past stories to better predict future media interest, sentiment, and spread through natural language processing and machine learning. PRophet is a product within the Stagwell Marketing Cloud, a proprietary suite of SaaS and DaaS tools built for the in-house marketer, spanning campaign ideation to activation and analysis. PRophet is owned by Stagwell, and was founded by marketing industry thought leader and entrepreneur Aaron Kwittken alongside former political strategist, technologist, and author Mark Penn, Chairman and CEO of Stagwell. To learn more, visit prprophet.ai.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

###

Media Contact

Adam Wise

KWT Global

awise@kwtglobal.com

Originally released on

NEW YORK and LONDON, Aug. 12, 2022 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced exclusive sponsorship of the fourth annual Creative Equals Business, which launched in 2018 to support the development of female leaders in creative industries across the U.K.

Creative Equals Business is a six-month program comprised of 8 modules that frame inclusion as a driver of organizational transformation, impacting creativity and profitability. Through hybrid in-person and virtual sessions, program participants receive invaluable executive leadership development and networking with other cohort members and industry-leading experts on creativity, leadership, and inclusion.

“Tackling gender equity at the highest levels of our organization is a high priority for us,” said Stagwell Chief People Officer Stephanie Howley. “With CPB London Managing Director Helen James at the helm, Creative Equals Business has proven to be a force multiplier in the push to improve C-suite representation. We’re proud to continue our support of the programme and to have mentors such as Anomaly Global CEO Karina Wilsher helping to diversify marketing leadership for the better.”

Creative Equals Business is a subsidiary of Creative Equals, a global consultancy that helps workplace cultures grow through innovation, stronger customer relationships, authentic marketing, and business resilience through volatile times.

“Making progress in business requires that our thinking, the ways we strategize, and how we execute within our organizations are progressive, too – that means having a leadership makeup that’s reflective of the communities we communicate to daily,” said CPB London MD and Creative Equals Joint Founder Helen James. “Stagwell’s continued support helps ensure that women leave our programme armed with the tools they need to adapt and excel as leaders in creative industries that are constantly changing.”

Applications for Creative Equals Business are open through August 31, 2022 to senior women, non-binary and gender non-conforming people stepping into leadership positions. Apply here.

To date, the program has supported the growth and leadership development of over 200 women.

About Stagwell

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

By

By YML 

This piece was origionally released on YML

CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

Twitter recently announced the launch of its new privacy policy with an innovative online game called “Twitter Data Dash,” conceived and directed by YML, and designed by Momo Pixel. The interactive, 8-bit style game was built to educate and engage Twitter’s global audience of 330M users around the importance of one’s privacy on the platform.

YML’s innovative approach has so far earned press from The Washington Post, The Verge, TechCrunch, Adweek, and an array of other publications.

“Few topics are as relevant today as privacy for both businesses and consumers alike, which is why we leapt at the opportunity to partner with Twitter and disrupt the category,” shared Ashish Toshniwal, YML’s CEO and co-founder.

When Twitter first reached out to us, Twitter’s Privacy and Design team was underway rethinking and rewriting their privacy policy so it presented itself to people as something other than a massive, relentless sledgehammer of text. They began by thoughtfully breaking it down. Structurally. Visually. Linguistically crafting in a way that no longer required you to acquire a Harvard law degree to understand.

Twitter brought in YML to deliver product innovation, and in less than three months, “Twitter Data Dash” was born, built, and launched.

“We quickly gravitated toward the idea of turning privacy — something people go out of their way to avoid — into something you’d be genuinely excited to look at, interact with, and share,” added Craig Kind, the YML Creative Director who led the project.

Formatted for mobile and browser, we spearheaded “Twitter Data Dash” from definition right through to final artwork, development and design. A feat that included both customizing in-game artwork and regionalizing the experience for 9 major languages.

The game itself brings the Twitterverse to life in 8-bit style. From a building in the form of a hashtag to a boat under water with a mast featuring the Twitter bird icon to stylized Internet trolls, we dove deep into the nuance and culture of Twitter and reflected it in “Twitter Data Dash.”

The game pays meticulous detail to accessibility, globalization, and characters with diverse backgrounds. That narrative was woven into the foundation of the game when we partnered with Momo Pixel, a visionary 8-bit artist, game developer, and designer whose work has already changed the industry, using the medium to comment on the black female experience in “Hair Nah”.

Momo Pixel, the artist who designed the game, shared, “Games are a great way to facilitate learning, so when Twitter and YML approached me with the opportunity to build a video game that can help make their privacy policy easier to understand, it was a no-brainer — I absolutely said yes!”

“Twitter Data Dash” is hosted on a website built by YML’s engineering team, which facilitated the technical architecture across YML, Twitter and Momo Pixel over the three month project. YML consistently ran usability and testing, QA, responded to daily changes of the experience, and ensured the experience was consistently fast and reliable across platforms.

Twitter’s business objective — our goal— was to design an experience that tackled a massive global problem in a way nobody ever had before. Launched less than a month ago, the game—and the subject of privacy—have been featured in countless major publications worldwide, and played by millions of people around the globe. Game over. Job done.

See more YML work here. Or get in touch to discuss your next project.

Originally released on

“People are a company’s most significant competitive advantage and advancing an impactful people strategy is dynamic, ever-evolving, and incredibly rewarding work,” said Swisher. “The leadership team at NRG is passionate about creating a new standard for how businesses support their employees – allowing them to be true to themselves, do their best work, and make a valuable impact. Joining NRG was the perfect next step in my journey and an opportunity I had to be a part of.”

Swisher is an industry veteran with nearly 15 years of experience working in human resources and people operations, most recently serving as Executive Vice President, People Operations at the technology media company BrightTALK. There, she developed and led people strategy for a global workforce of 300 employees to elevate engagement and retention, accelerate productivity and performance, and deliver on business goals. Before BrightTALK, she held similar roles at the retail giant Target as well as Hercules Technology Growth Capital, Inc.

“Jenny is a charismatic, empathetic and compassionate leader, with a strong track record of creating dynamic teams united by a values-driven culture,” said Jon Penn, CEO, National Research Group. “She empowers employees to do their best work by being their best selves. We’re thrilled to have her supercharge our commitment to making NRG the employer of choice for smart, ambitious people everywhere.”

Swisher received a business administration, marketing degree from University of Washington’s Michael G. Foster School of Business. She will be based in NRG’s Los Angeles office.

National Research Group is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world’s leading marketers turn to us for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, culture and technology, NRG offers insights for bold storytellers everywhere. To learn more, please visit www.nationalresearchgroup.com, and follow us on LinkedIn and Instagram.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 12,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

For NRG:
Mary Moczula
mary.moczula@nrgmr.com

For Stagwell:
Sarah Arvizo
pr@stagwellglobal.com

SOURCE Stagwell Inc.

Originally released on

Originally released on

Originally released on

Larry joins leadership team alongside chair John Boiler and chief financial officer John Pyne

Originally released on

Recognition for 72andSunny, Anomaly, Assembly, Doner, and YML ties Stagwell with holding company giants for recognition in the annual list of best advertising agencies worldwide

Originally released on