CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

Salesforce’s Marc Mathieu on Making AI Organizations Work

Integrating AI into your business is about more than just acceptance; it’s about embracing AI as a tool rather than seeing it as a threat. Marc Mathieu, Co-Founder of Salesforce Web3 Studio, sat down with Kara Place, CEO of Instrument, to discuss the relationship between humans and AI — expectations for the future, opportunities and responsibilities. Stream the interview here.  

Developing Your Agency’s AI Strategy 2023

As companies race to embrace AI, they must also tread carefully, balancing the competitive advantages that can be unlocked through this technology against growing consumer consciousness of its risks and dangers. A new report from Stagwell’s National Research Group, “The Accountable AI Playbook,” serves as an indispensable compass for business leaders across industries looking to future-proof their organizations through the power of AI. Download the report here.

Behind Instrument’s Work for Dreamforce

Instrument – a digital shop within the Stagwell network – has been a long-term partner of Salesforce for their annual conference, and this year, the team designed and developed the conference website, along with custom features for the mobile application that extend the magic of Dreamforce beyond the boundaries of the in-person event. Explore their work here and visit Instrument’s site to learn more about their approach to building connected brand experiences.

Stagwell Can Help You Lead on AI

When it comes to cutting through tech hype cycles to find long-term innovation, you want a partner with a track record of digital innovation and a healthy dose of skepticism. Reach out to Lauren Dean, VP, Strategic Growth, to connect with experts across Stagwell who are building the runway for the next 12-18 months of AI-powered digital transformation across global marketing organizations.

CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

Seeding Tomorrow’s Success

“There are $300 billion dollars of unmet demand for Black consumers in the U.S. market alone,” says Freddie Williams, BECA Future Leader and Johnson & Johnson Senior Manager, Innovation. Learn more about Amplify, an AI tool, created by Williams alongside Kara Smith, Brianna Boles-Marshall, and Cleyana Mayweather, which empowers brands to see the positive outcomes of investing in Black creators here.

It’s Time to Give Everyone a Seat

Artificial intelligence (AI) is the biggest transformation to hit marketing in years – but it’ll take human steering to ensure it shapes an equitable future for all. BECA Future Leaders Tiffany Daniel, Amanda Mitchell, and Jared Johnson have created a human-driven AI solution, Onyx, that enhances and amplifies Black talent. Watch the interview with Jerri DeVard, BECA Founder to learn more about their team efforts toward bringing diversity to the decision-making table.

Success is a Dish Best Shared

“I think it is very important for leaders to be aware that they need to lift as they climb,” says Freddie Williams, BECA Future Leader and Senior Manager for Innovation at Johnson & Johnson. Williams joined us at SPORT BEACH to discuss how leaders can drive change and promote diversity, equity and inclusion within their organizations and the industry at large. Tune in here.

Get Your Head in the Game

Missed Sport Beach this year? Luckily for those who didn’t attend, coverage of main stage panels and more than 140 Content Studio interviews are available on Stagwell’s YouTube channel, with more great content on Instagram and LinkedIn. Interested in working with us? Reach out to Ryan Linder, Global Chief Marketing Officer, or Robyn Freye, Chief Growth Officer, North America. 

Scratching your head on where to start with AI transformation? Reach out to connect with our team of digital experts.

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

Code and Theory’s Dan Gardner on “The Age of Anticipation” 

In an exclusive interview with FINTECH.TV, Dan Gardner delves into how AI is revolutionizing creativity. Stream the interview to discover how Code and Theory is collaborating with Oracle Cloud Infrastructure to build innovative use cases for GenAI across financial, automotive, hospitality, and retail industries.

Klarna CMO Talks ChatGPT Partnership and “Smooth Shopping”

Klarna, known for its bold experimentation, partnered with ChatGPT to bring “smooth shopping” recommendations to consumers, powered by conversational AI. In a candid conversation, David Sandstrom, CMO at Klarna, shares insights into the implementation of this partnership and how it’s poised to enhance the online shopping experience through GenAI. Stream here.

Mastercard’s Raja Rajamannar on the “Fifth Paradigm of Marketing”

Mastercard’s CMO Raja Rajamannar sheds light on the “5th Paradigm of Marketing” which is all about the convergence of over 20 technologies like AI, AR, blockchain, wearables, and more on the consumer experience. Hear from Raja and Constellation Network Chair Justin Lewis about how to harness this paradigm for future digital success. 

10 Mini-Revolutions AI Will Bring to Marketing

Right now, we’re building the runway at Stagwell for AI-based digital transformation to enhance brand-customer interactions, make marketers and communications professionals more efficient in their jobs, and deliver personalized entertainment experiences. Read Stagwell Chairman and CEO Mark Penn’s roadmap for AI transformation sweeping marketing, originally published in Forbes.

CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

The Youth: a focus group of fortune tellers

“Gen Z is the first digitally native consumer segment. They have a long path to purchasing and you need to understand them in a fully nuanced and intersectional lens. They are more than just a demographic; they are the most diverse demographic that marketers have had to address to date.” – Christine Guilfoyle, President of SeeHer.

Guilfoyle joined Christine Fruechte, CEO at Stagwell’s Colle McVoy at SPORT BEACH this June to unpack Gen Z’s important role in the consumer market, gender equality and the demand for more recognition of female athletes. Listen in here.

Make New Fans, but Keep the Old (One is Silver and the Other, Gold)

What are younger generations of consumers demanding from brands? Respect, transparency, and shared values. Hear from Marissa Solis, SVP Global Brand and Consumer Marketing at the NFL and Claudia Romo Edelman, Founder of We are All Human on how brands are leaning into equity to drive fandom among Gen Z consumers. 

“Young people are not the future; they are the present”

“Today, Gen Z makes up 30% of the population. They already control over 100 billion dollars in spending power,” Seth Maxwell, Founder and CEO of Legacy Youth Leadership.

Young people want a seat at the decision-making table– and Legacy Youth Leadership is working hard to bridge them and marketers. Watch Seth’s interview with Lauryn Nwanpka, Managing Director, Brand Citizens, to learn more about how your brand can meaningfully engage young consumers.

Get Your Head in the Game

Missed Sport Beach this year? Luckily for those who didn’t attend, coverage of main stage panels and more than 140 Content Studio interviews are available on Stagwell’s YouTube channel, with more great content on Instagram and LinkedIn. Interested in working with us? Reach out to Ryan Linder, Global Chief Marketing Officer, or Robyn Freye, Chief Growth Officer, North America. 

CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

Connecting Value from Creators to Fans

What exactly does owning your own likeness look like in the age of AI? According to NBA player Spencer Dinwiddie and CEO of Calaxy Solo Ceesay, blockchain and decentralized technologies are giving “the 99%” of creators the tools to own and monetize their own likeness. Tune into their mainstage SPORT BEACH session, where they spoke with Code & Theory Executive Chairman Dan Gardner about what comes next. 

Education: The Key to Success for Brands and Athletes Alike

Student-athletes are dominating the creator economy, taking over TikTok feeds, partnering with big-name brands, and successfully monetizing their many talents. With their continuously growing fanbases, it is important that student-athletes learn how to own their brand as a business, not just as an individual. Stagwell’s Shannon Pruitt caught up with Captiv8’s Senior Director Bryce Adams to discuss the importance of educating both brands and athletes about how to foster meaningful partnerships.

Harnessing the Power of Creators as Brand Ambassadors

Forming genuine relationships with creators, rather than seeing their contribution as a transaction, is how Bridget Bogee, Brand Marketing Lead from Meta, has tapped into creator content to take brand engagement to the next level. Watch her interview with Bria Bryant, Global CMO, Assembly, to learn how. 

Get Your Head in the Game

Missed Sport Beach this year? Luckily for those who didn’t attend, coverage of main stage panels and more than 140 Content Studio interviews are available on Stagwell’s YouTube channel, with more great content on Instagram and LinkedIn. Interested in working with us? Reach out to Ryan Linder, Global Chief Marketing Officer, or Robyn Freye, Chief Growth Officer, North America. 

CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

How New Teams and Leagues are Unlocking Enterprise Value 

From Pickleball to Slamball and from Philly to San Francisco, new leagues are cropping up and driving massive global fanbases. As investment flocks, hear how the lynchpin of reaching enterprise scale hinges on an audience-first approach to content, products, targeting, and more from former U.S. Women’s National Team Player and co-chair of Bay Football Club Aly Wagner, lacrosse star and Premiere Lacrosse League co-founder Paul Rabil, and Andres Cardenas, director, Brand Partnerships at the Player’s Tribune

Toto, We’re Not in (LA) Anymore: LA Rams on Global Brand Partnerships

Jen Prince – Chief Commercial Officer of the Los Angeles Rams – knows long-time fans can drive big revenue. But what about the future Rams die-hard fan? Hear from Prince and Laura Likos, Global Marketing & Communications Executive from 72andSunny, about how brand partnerships help the Rams grow beyond their LA roots.  

Bringing People Together Through Sports – in the Living Room or 30,000 Feet in the Air 

There’s not a more global experience than flying – and United Airlines is doing everything it can to power a top-notch frictionless experience for consumers. No wonder it’s making fans – even Cardinals’ offensive tackle Kelvin Beachum. United’s Meg Mitchell took the stage with Beachum and 72andSunny CEO Evin Shutt to talk about how United’s getting entrenched in sport communities to help bring consumers around the world together.  

Get Your Head in the Game

Missed Sport Beach this year? Luckily for those who didn’t attend, coverage of main stage panels and more than 140 Content Studio interviews are available on Stagwell’s YouTube channel, with more great content on Instagram and LinkedIn. Interested in working with us? Reach out to Ryan Linder, Global Chief Marketing Officer, or Robyn Freye, Chief Growth Officer, North America. 

CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

We’re going strong after Cannes LIONS 2023 – even after hosting more than 5,000 people at SPORT BEACH. The emerging themes still on our minds: 

1. The consensus at Cannes was that generative AI is no passing fad. But brands and marketers need to understand how to use (and not use) AI to truly realize its potential.

    

2. Brands need to understand the risks of embracing polarizing issues. That doesn’t mean they shouldn’t stand for something.

    

3. Fandom is even more valuable than you think. How else could a dish soap company like Dawn have more fans than tech and entertainment giants?  

Get ready, because we’re diving deep into all three … 

How AI and AR Will Transform Sports 

The Intersection of Sport and Sustainability  

What Turns Customers Into Fans

CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

How Spike Lee Helped Make Air Jordan One of the Coolest Sneaker Brands on Earth

The one and only Spike Lee talked about his relationship with Nike and Michael Jordan, what Denzel Washington taught him about creativity, and his biggest regret as an investor. (Hint: It involves Crocs.) Watch the clip.

Maria Sharapova on Her ‘Crazy Journey’ to Tennis and Business Success

Tennis legend Maria Sharapova spoke about what she’s learned from investing in Moncler, her relationship with fans, and her advice to athletes: “equity is ownership.” Watch the clip. 

Carmelo Anthony Will Never Play Pickleball (But He Would Invest)

Future Hall of Famer Carmelo Anthony broke down how he chooses business opportunities, the importance of travel, and how went from a wine novice to launching his own wine brand. Watch the clip. 

Alan Shearer on How Lionel Messi Could Transform Major League Soccer

Soccer star Alan Shearer talked about how money has changed the Premier League, his experience at the World Cup in Qatar, and how social media has changed being an athlete. Watch the clip. 

CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

1. WAIT, THE DISHWASHING LIQUID COMPANY? At SPORT BEACH, NRG’s Fotoulla Damaskos revealed a major surprise. In a survey of 12,500 people about 250 brands, Dawn had the 5th highest brand fandom score, topping major entertainment, tech, and sports brands. What’s going on? People say Dawn connects with their values. (think of clean baby ducks); innovates by releasing products they use and love; and creates community. Seriously, spend a few minutes on #CleanTok. THE LESSON: Yes, Nike, Marvel, and other buzzy brands made NRG’s Fandom 50. But any type of brand can attract fans with the right strategy. 
2. IT TAKES TWO Delta’s Tim Mapes put it nicely at the Palais: “Are we loyal to you when you need us?” Translation: When loyalty program members are stuck overnight at O’Hare, they expect Delta to show loyalty to them – through the empathy and actions of its employees. That’s how you build a sense of community. WHY IT MATTERS: Building a community is a huge part of attracting fans, who are 3x more likely to stick with a brand during a crisis.
3. ALWAYS LEAVE THEM WANTING MORE A boring website isn’t enough. Expedia’s Jon Gieselman, speaking at the Palais, talked about attracting fans by creating a “subscription-like business.” Expedia isn’t literally selling subscriptions. The idea is to use technology (like Expedia’s ChatGPT tool) in inventive products and features that will keep customers coming back — “managing the business for lifetime value rather than a one-time transaction.”
   INNOVATE OR ELSE: The key to building fandom is to keep innovating and evolving in ways that surprise and delight consumers.

Beyond the Stage

Stagwell talked to C-suite marketers, sports luminaries, and other innovators at SPORT BEACH and the Palais. You’ll find fresh, insightful videos on our YouTube page from every day of Cannes LIONS. 

JPMorgan Chase’s Leanne Fremar talked with Code and Theory’s Brent Buntin about everything from purpose to Chase Sapphire’s new airport lounges.

CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

Beyond the Stage

Stagwell talked to C-suite marketers, sports luminaries, and other innovators at SPORT BEACH and the Palais. You’ll find fresh, insightful videos on our YouTube page from every day of Cannes LIONS. 

On the sand at SPORT BEACH, Anton Vincent, President, Mars Wrigley, North America, talked to the NFL’s Mack Hollins and Damaune Journey, Global Chief Growth Officer, 72andSunny, about treating business like sports, sustainable growth, and the importance of the Black Executive CMO Alliance (BECA).