By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

HELP NOT WANTED

A third of job seekers expect a decline in job offerings this year, based on our Harris Poll research with Express Employment Professionals.

• 61% of job seekers believe they will find a new job within six months, lower than 66% in the spring of 2024 and significantly lower than 69% in the fall of 2023.
• Employed job seekers are primarily looking for better compensation (40%), growth opportunities (38%) and improved work-life balance (33%).
• Female job seekers are more likely than their male counterparts to look for better compensation (46% versus 36% for men) and work-life balance (39% versus 29% for men).
• Most job seekers are open to full-time positions (79%), with fewer willing to accept part-time (35%), contract/freelance (24%), temporary/seasonal (19%) or entry-level positions (18%).
• The most significant challenges for job seekers include finding opportunities that match their qualifications (51%), securing jobs with the pay they need to cover basic expenses (44%) and standing out in a competitive market (40%).
• The top barriers to employment are lacking hard skills, soft or communication skills (40%); companies claiming to be hiring but only collecting applicants/resumes to review (34%); and being underqualified (23%).

TECH REPUTATION STRENGTHENS

The tech sector begins 2025 with one of the strongest reputations across industries, and two thirds of Americans want tech companies to work with the incoming Trump administration, according to a HarrisX survey released by Stagwell’s Risk and Reputation Unit at CES 2025.

• 81% view the tech industry favorably, placing it on par with the manufacturing sector (80%) and far ahead of healthcare (65%), oil and gas (60%), pharmaceutical (52%) and the news media (51%).
• 79% say tech has a positive economic impact, and 57% expect the industry to be a major economic driver during the next five years.
• By comparison, one in three Americans think the real estate (35%) and auto (32%) industries will play a major role in the economy during that same time period.
• 67% want tech companies to work with the incoming Trump administration.
• 58% believe the Trump presidency will provide a boost for the technology industry.
• Yet Americans are less certain about the role tech leaders should play outside their industry: 55% say tech CEOs are not speaking up enough, and 60% think tech leaders “get it wrong” when they speak up on political, economic and social issues.
• When it comes to speaking out overall, workplace and economic issues are the safest topics: paid family leave (68%), minimum wage (66%) and the environment (65%). That compares with far fewer who favor companies speaking out on abortion (39%) or transgender rights (38%).

AI IS AGAIN THE STORY AT CES

AI is now central to product and service innovation, from tractors that optimize soil conditions to AI book-scanning voice readings, according to the Harris Poll team members on site at CES 2025.

• This year marks brands humanizing and integrating AI into daily life – and the race is on for competing visions to enhance brand-consumer relationships.
• We found 10 items of interest at CES.
• See also: Watch Stagwell’s CEO Mark Penn interview Elon Musk at CES!
• See also: The Real Questions Leaders Should Ask During (And After) CES

CYBER IS THIS YEAR’S TOP C-SUITE CONCERN

Cybersecurity and technology disruption – often caused by AI manipulation – are among the top threats to business in 2025, based on our Harris Poll survey with Chubb.

• 74% of executives at large companies cite cybersecurity as the top risk to growth, with 40% reporting that cyber breaches and data leaks have been the most disruptive and financially burdensome man-made threats.
• That compares with 59% of executives citing cash flow and 56% pointing to inflation and interest rates as significant obstacles to growth.

WOMEN WANT BETTER OB/GYN CARE

Women in the U.S. are delaying gynecology visits and pushing for greater convenience, comfort and ease from healthcare providers, based on our Harris Poll survey with BD.

• 72% of women have delayed having a gynecology visit.
• That’s despite 62% of women understanding that cervical cancer is preventable with regular screenings.
• Women are skipping due to fear or discomfort (54%), scheduling-related challenges (49%) and lack of understanding on how often they should be screened (50%).
• 81% want more comfortable and less invasive HPV/cervical cancer testing options, with 73% interested in a self-collection swab test.

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• Gen Z’s Sriracha fandom skyrockets amidst a serious hot chili sauce shortage
• Paddington’s popularity surges among UK adults after new movie release

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

2025 PREDICTIONS

Look to hear more about Gen Alpha and personalization and less about “buy now” buttons and QR codes, based on Stagwell’s Assembly 2025 Global Predictions. Among them:

• Research into Gen Alpha, often dubbed “iPad kids,” will accelerate, driving a surge in YouTube content tailored to their interests.
• Searches starting with “do I need” or “should I” are surging 65% to 85% – signaling a shift in how people seek personalized information.
• Statewide elections in New Jersey and Virginia – and major mayoral campaigns in New York, Atlanta and Detroit – will significantly affect the advertising landscape.
• The shopping revolution will accelerate as we move beyond QR codes and static “Buy Now” buttons to fully embedded, seamless commerce.
• Social media will become the go-to search engine for younger consumers.

OUT WITH TRADITIONAL HOLIDAY PARTIES

Gen Z and Millennials are reshaping how employees celebrate the holiday season, according to research by The Harris Poll.

• 48% now host regular in-person holiday events.
• 74% of employees look forward to these celebrations.
• Yet only 37% of Gen Z say they are very likely to attend.
• 42% of Gen Z prefer alcohol to be served in moderation or not at all.
• 71% of employees would opt for additional time off instead of a holiday party.

WILL GEN X BE ABLE TO RETIRE?

Many Gen Xers fear they will not be able to afford retirement, based on our Harris Poll survey with Bloomberg News.

• 43% of Gen X say they can afford to retire at age 65.
• 73% of employed Gen X say they anticipate working longer to afford retirement.
• 38% say they likely will have to work their entire lives.
• For those without a 401(k), 26% say they do not expect to retire at all.
• 76% believe politicians have no idea how to fix Social Security.

HONESTY NOT THE BEST POLICY

Being too honest at work can damage a career, according to our Harris Poll survey with Express Employment Professionals.

• 65% feel being “too honest” at work damages an employee’s professional reputation.
• Hiring managers say employees can be “too honest” when sharing personal information (65%), criticizing colleagues or the company (53%), gossiping or spreading rumors (51%) and venting about colleagues or projects (46%).
• In fact, 67% of hiring managers say talking about personal matters at work hinders productivity.

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• What comms leaders and CEOs spoke out about in 2024
• B2B Marketers Will Be Investing More in Social Media Advertising, AI Tools, Video and Podcasts in 2025
• Corporate Purpose in a Post-Election U.S.: A Call for Continued Leadership
• What’s A Caring Company To Do? CSR In Turbulent Times
• How AI is changing the game for 3 creatives
• Social media buzz boosts UK demand for Guinness among young adults

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

NO POLITICS AT THIS YEAR’S HOLIDAY DINNER

After a divisive election season, Americans want to enjoy the holidays without talking about politics, based on our Harris Poll research with the American Psychological Association.

• 7 in 10 want to avoid political discussions with family this holiday season.
• 83% agree that the holidays are a time to forget political differences.
• 39% say they are stressed by the thought of politics coming up at holiday gatherings.
• Yet 65% say that, if politics do come up, they are not worried about it hurting family relationships.

TRADITION RULES IN THE KITCHEN

Americans are most influenced by family traditions and nostalgia when making holiday meals, according to our Harris Poll survey with Instacart.

• 88% are gearing up to cook festive meals for Christmas, Hanukkah or New Year’s Eve.
• 67% say family traditions are a top influence when selecting holiday dishes (73% for women versus 61% for men).
• Married people (73%) are more likely than non-married (62%) to be influenced by traditions.
• Turkey (56%) and ham (52%) are the most preferred main dishes.
• Yet younger generations are venturing beyond the traditional, favoring chicken dishes (47% for Gen Z and 43% for Millennials versus Gen X at 28% and Boomers at 21%).
• Hot chocolate is Americans’ favorite holiday beverage (58%), followed by eggnog (42%), cider (26%), mulled wine (13%) and hot toddy (13%).

TRUST IN COMMUNICATORS HIGHER THAN CEO’S

Chief Communications Officers (CCOs) are more trusted than CEOs, according to the fourth annual CEO-Communicators Perceptions Survey by HarrisX and Ragan Communications.

• 76% of non-CCOs report trusting their CCOs “a great deal” on external communications, followed by 72% for internal/employee communications, 67% for DE&I, 64% for media relations and 60% for sustainability.
• Trust in CEOS on DE&I matters has declined to 42% in 2024 (from 53% in 2023 and 59% in 2022).
• While 79% of leaders believe AI positively affects communication quality, smaller organizations remain hesitant to adopt the tools into the communications tech stack.
• See also: Key takeaways from the Ragan and HarrisX 4th annual Survey of Communications Leaders

40% HAVE NOT HAD A SINGLE JOB INTERVIEW THIS YEAR

Americans are struggling more than ever to land job interviews, according to our Harris Poll survey with the American Staffing Association.

• 45% will continue looking for a job in the new year.
• 42% have applied to 10 or more positions this year.
• 50% would not accept a job without a remote or hybrid policy.
• 31% would not apply for a job opening that required a cover letter.

TOO MUCH SHOPPING

The ease of online shopping is hurting Americans’ finances, according to our Harris Poll research with NerdWallet.

• 22% have made impulse purchases that have significantly affected their finances in the past 12 months.
• 16% have spent more on impulse purchases than they put into their retirement accounts.
• 40% of young people who are feeling financially squeezed attribute it to their excessive spending on non-essentials.

ICYMI:

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• The State Of The Workplace And What’s Coming In 2025
• Where CEOs and comms leaders align on the state of the workplace
• Code and Theory’s Dan Gardner on why AI’s unknown future is the perfect time for big ideas
• Apple attracts Baby Boomers with cutting-edge wellness features

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

‘TIS THE SEASON TO DECK THE OUTDOORS

Holiday cheer influences where Americans want to live, based on new Harris Poll research with Opendoor.

• 20% of families with children would consider selling if their neighborhood didn’t partake in holiday decorations.
• 26% also would consider selling their home if their HOA was too strict and limited holiday decorations.
• Homeowners’ holiday pet peeve: Parking. One third would consider selling if their neighbor’s holiday guests parked all over the street and in front of their house.
• 20% would think about selling if their neighbor had too many parties during the holiday season.
• 28% of homeowners would consider selling if their neighbor blasted holiday music too loud – or too early in the season.
• See also: Generation Spend: Why Gen Z is Investing More in Holiday Joy

SOBER FOR THE SEASON

While most Americans like to drink during the holidays, the trend toward non-alcoholic beverages continues to grow, based on Harris Poll data with Instacart.

• 53% say they drink during the holidays.
• 8% opt for non-alcoholic beer or wine with dinner, like at Thanksgiving last week.
• During the last five years, orders for non-alcoholic drinks spiked 157%.

TARIFF TREPIDATION

What do Americans think about all tariffs ahead of the next inauguration? Our Harris Poll research with The Guardian shows:

• 78% feel confident they understand tariffs.
• Yet only 48% correctly know that American companies pay the tariff price.
• 47% of Republicans and 32% of Democrats incorrectly said foreign countries pay.
• 69% of Americans think tariffs on imports will lead to higher prices.
• 70% worry tariffs will affect what they can afford.
• 76% believe companies will pass along the cost of tariffs to consumers.
• 44% are planning tariff-free purchases ahead of President-elect Trump’s inauguration.
• 62% predict tariffs will force them to adjust their 2025 financial plans.

NEARLY ALL YOUNG PEOPLE USE AI AT WORK

Most Gen Z and Millennial workers already are using artificial intelligence tools in one capacity or another at work, based on our Harris Poll research with Google Workspace.

• 82% of young adults in leadership positions say they leverage AI in their work.
• 93% of Gen Z and 79% of Millennials use two or more AI tools each week.
• Most use AI to start a task that feels overwhelming, improve their writing or to take notes.
• 86% believe AI can help leaders become better managers.
• 47% say it helps enhance communication, improves problem-solving and facilitates better relationships.

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

4 IN 10 PREFER PETS OVER CHILDREN

America is in a pet economy boom, driven by younger generations spending more money, time and attention than ever on their four-legged “children,” based on our Harris Poll Thought Leadership & Futures study.

• 43% of Americans would rather have pets than kids.
• 82% of pet owners see their pets as children.
• A third would trade $1,000 for more time with their pets.
• Pet owners spend $4,366 annually, and younger owners spend even more (Gen Z: $6,013; Millennials: $5,150; Gen X: $3,878; Boomers: $2,454).
• 24% of pet parents admit to being in debt due to pet expenses, jumping to 29% for Gen Z and 34% for Millennials.

TO RECLINE OR NOT RECLINE

Should airlines ban reclining seats on planes? Our Harris Poll study with La-Z-Boy suggests many Americans say “yes.”

• 41% say they support a ban on passengers reclining seats on domestic flights.
• Slightly more women (42%) support a ban versus men (40%).
• Younger fliers dislike reclining (42% for ages 18-34) more than older fliers (38% for ages 35-44 and 35% for ages 55-64).

NO TIPS WHEN STANDING?

More than 3 in 5 Americans won’t tip if they order standing up, based on our Harris Poll study with Paylocity.

• 62% say they will not give a tip if they placed an order while standing – highest among Boomers (66%) and lowest among Gen Z (57%).
• Overall, 65% of Americans say they’re annoyed with how frequently they’re asked to tip.
• Most annoyed are Gen X (70%) and Boomers (68%), compared with Gen Z (56%).

RECYCLING NEEDS A RESET

Several barriers are preventing Americans from recycling more, based on our Haris Poll research with Keep America Beautiful.

• 33% of Americans are confused about what can and cannot be recycled (42% for Gen Z and Millennials).
• 41% throw items in the trash to avoid making recycling mistakes.
• 21% say recycling has caused arguments at home, especially among younger generations (37% for Gen Z and 32% for Millennials).
• 63% rate America’s recycling system a ‘C’ or lower, and 22% give it a ‘D’ or ‘F.’

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

AMERICANS STILL BELIEVE IN NEWS

While trust in the news media continues to decline, Americans still believe in the importance of the news media for a healthy democracy, according to a new poll by HarrisX as part of Stagwell’s Future of News initiative.

• 25% of Americans and 25% of British consumers label themselves as “news junkies.”
• American news junkies read an average of 7 news articles a day and check the news 5.6 times a day.
• British news junkies read an average of 4.8 news articles a day and check the news 4 times a day.
• News junkies are primarily Gen X (64%, versus 58% of the general population) and college graduates (51%, versus 38% of the general population).
• 56% of adults say it’s important for younger generations to watch the news more than they currently do.
• Americans follow general news the most (78%), followed by political news (71%), economic news (63%), international news/global affairs (63%) and healthcare news (59%). 
• 71% say companies should advertise on news media: (78% for news junkies), and 66% have a more positive impression of companies that advertise on news (74% for news junkies).
• Local TV news is rated the most trusted news media source (73%), followed by broadcast TV (67%), local newspapers (66%), radio (65%), national newspapers (64%), cable news (59%), magazines (58%), online publications (55%), podcasts (52%) and social media (41%). 
• When asked about trust in news, 42% say it’s declining, 43% see no improvement, and 15% say it’s improving. 
• The top issues undermining trust in news are misinformation/fake news (57%), poor separation between news and opinion content (46%) and sensationalism and bias (44%).

TWO THIRDS SAY NO ONE CARES ABOUT THEIR HEALTHCARE

Americans want a better healthcare system that works for more people, and providers, payers and patients need better communication, coordination and incentives to get there. This is based on new Harris Poll research presented at the Milken Institute’s Future of Health Summit.

• 66% of Americans say they have to be responsible for their health because no one else seems to care.
• 52% say following social media health and wellness trends is more accessible than trying to connect with medical professionals.
• 55% of patients of color report receiving poor quality care within the last year (up 11 points from a year ago), and 52% have needed a second opinion after their concerns were dismissed by their original healthcare provider (up 7 points from a year ago).
• A 47-point gap exists between Black and White Americans on the statement: “My race determines the quality of care I receive.”
• 86% of Americans are ready to work with their doctors and health professionals to create change, yet 57% worry there won’t be systemic change for many years.

WOMEN UNPREPARED FOR RETIREMENT

Women remain at greater risk than men for failing to achieve a financially secure retirement, based on new Harris Poll research with the Transamerica Institute.

• Women workers dream of an active and fulfilling retirement, including travel (70%), spending more time with family and friends (60%) and pursuing hobbies (49%).
• Yet only 16% are “very confident” that they could fully retire with a comfortable lifestyle.
• Women have a median of $44,000 in total household retirement savings, with Boomer women saving more ($98,000, versus Gen X at $61,000, Millennials at $37,000 and Gen Z at 21%.
• Only 29% of women currently use a professional financial advisor, and fewer (17%) report frequently discussing saving, investing and retirement planning with friends and family.

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

LYING ABOUT VOTING

Half of Gen Z and nearly one in four U.S. voters overall have lied to people close to them about whom they’re voting for, according to our Harris Poll survey with Axios.

• 48% of Gen Z admit they have lied to someone close to them about whom they’ve voted for. That compares with 38% of Millennials, 17% of Gen X and 6% of Boomers.
• Overall, 23% admit to lying about their voting choice, and 22% say they potentially would lie.
• Men (30%) are twice as likely to lie about their vote than women (17%).
• 27% of Democrats acknowledge lying about voting, as do 24% of Republicans and 20% of independents.
• 58% of all voters say voting is a private matter.
• Being private – or even lying – helps preserve relationships: 33% of Americans say they are disenfranchised from some family members over politics. That rises to 44% for Gen Z and 47% for Millennials.

CEOs SAY ELECTION WILL CHANGE 2025 BUSINESS PLANS

4 in 5 CEOs expect the result of the U.S. elections will change their 2025 business strategy. Stagwell’s new “Priorities and Perspectives of the Global CEO” survey finds:

• 29% of CEOs expect a significant impact of the election on their business strategy, and 48% expect a moderate impact.
• 14% expect minor and 5% no impact.
• The biggest expected business strategy impacts include: immigration policy (31%), global trade (31%) and economic stability (27%).
• Global CEOs – all CEOs except those based in the U.S. – are split on which presidential candidate will better boost the global economy. Of global business leaders, 35% believe Vice President Harris and 30% believe former President Trump will be better for the economy.
• U.S. CEOs, however, strongly favor Trump (52%) to boost the global economy over Harris (15%).
• 35% of CEOs worldwide identify inflation as the most critical economic issue facing their countries, followed by consumer confidence (30%) and energy prices (25%).
• When it comes to global societal issues that businesses must help address, top needs are mental health (56%), financial stability (44%) and physical health (43%).

UNHAPPIER AMERICA

Americans are far less happy today than they were 16 years ago, when the Harris Poll first began analyzing public sentiment about interpersonal relationships, spirituality, health and work, according to our 2024 Happiness Index.

• Today, the Happiness Index stands at 31 overall, compared with 35 in 2008.
• The index is at 30 for men and 31 for women, compared with 33 for men and 36 for women in 2008.
• Least happy on the index are Gen Z members (at 27 today), followed by Millennials (28), Gen X (28) and Boomers (37).
• Dragging them down are relationships with family members (86% strongly or somewhat agree today versus 92% in 2008); relationships with friends (88% today versus 93% in 2008); spiritual beliefs as positive guiding forces (74% today versus 77% in 2008); and “I rarely worry about my health” (46% today versus 49% in 2008).

WHAT WE WANT IN FAST FOOD

Half of Americans (52%) order from quick-service restaurants at least once a week, and they would do so more with lower prices, discounts and larger portions, according to our latest Harris Poll research on the QSR industry.

• Frequent QSR diners – those ordering at least once per week – are primarily between the ages of 18 and 34 (65%), people of color (59% versus 48% for White Americans) and men (58%, versus 48% of women).
• The appeal of quick-service restaurants: it’s a treat for themselves or someone else (46%) or convenience and saving money (45%).
• QSR owners and operators looking to increase in-restaurant traffic should invest in cleanliness (cited as most important by 69%), service quality (63%) and speed (56%).

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

ECONOMY + ELECTION = TOO MUCH STRESS

The future, the economy and the presidential election are creating even more stress for Americans. That’s according to the newest edition of the Harris Poll’s “Stress in America” study with the American Psychological Association.

• 77% of adults say the future of the nation is a significant source of stress, along with the economy (73%) and the presidential election (69%).
• Other stressors: U.S. politics (62%); health care (55%); violence and crime (54%); the environment (51%); global tension/conflict (51%); and gun laws and regulations (49%).
• When asked to rate stress about specific news, topics and events, housing costs (65%), mass shootings (63%), spread of false news (62%) and social divisiveness (60%) are highest.
• 41% have a hard time having a civil conversation today about politics with people who have different values.
• 61% are hopeful about change this election and that it will lead to a more inclusive society (59%).

CLIMATE CHANGE STRESSING OUT YOUNG PEOPLE

Another source of stress – especially for young Americans – is climate change, based on our Harris Poll research.

• 58% of Gen Z and 56% of Millennials say wildfires, hurricanes and other extreme weather have negatively affected their mental health in the past year (versus Boomers at 47%).
• 20% of Gen Z and 15% of Millennials say these events had a significant negative impact on their mental health (versus Boomers at 9%).
• Gen Z (65%) and Millennials (63%) also are more likely than Boomers (54%) to say mass shootings have negatively affected their mental health.
• Among those who need mental health support and do not seek it, 41% say it is because it is too expensive or their health care provider did not take them seriously (20%).

‘TIS THE SEASON TO SPEND MORE

Americans will spend $17 billion more on gifts and $46 billion more on travel this holiday season – despite being under financial pressure, based on our Harris Poll survey with NerdWallet.

• Holiday shoppers will spend $925 on average this season. Parents are the biggest spenders –averaging $1,070, versus $860 for non-parents.
• 28% of shoppers still have not paid off balances from last year.
• 28% of 2023 holiday travelers who put flights and hotel stays on a credit card still have not paid off the balances.
• This year’s holiday shoppers plan to shop the sales: 39% on Black Friday and 36% on Cyber Monday.
• 15% completed the majority of holiday shopping during the mid-summer and fall sales.
• Due to financial pressures, 28% will spend less per person on gifts this year, and 27% will purchase gifts for fewer people.
• 22% have discussed limiting holiday gift spending this year with friends and family.
• 11% plan to regift for the first time, and 12% will purchase secondhand gifts.
• 55% say that the costs associated with holiday shopping is a major source of stress.
• 40% feel pressure to spend more money on holiday gifts than they’re comfortable spending.
• 10% will likely need to dip into their emergency savings to buy holiday gifts.
• As for travel, 42% will keep their usual holiday travel plans this year regardless of expense.
• 28% say traveling during the holidays is more important than the giving and receiving of gifts.
• See also: It’s October. Are you already behind on holiday shopping?

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• Agency execs share their top 2025 predictions

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

MOOD IN U.S. REMAINS STEADY

Americans’ views of how things are going remained steady last month, according to our poll with the Center for American Political Studies at Harvard University.

• 31% of Americans say the country is on the right track (compared with 30% a month ago), and 32% say the economy is on the right track (compared with 30% last month).
• 47% say their personal financial situation is becoming worse (compared with 48% a month ago), while 28% say it is improving (compared with 26% a month ago).
• 81% of registered voters say they will definitely vote in the election (Democrat: 85%; Republican: 84%; Independent: 72%).
• 14% of voters say they are still weighing their candidate choices, including 25% of Independents.
• Vice President Harris holds a 1.7-point lead among likely voters. Yet, in battleground states, former President Trump has a 2-point lead among both likely and registered voters.
• Voters believe Trump would do a better job on specific foreign policy issues like the Ukraine/Russia war (+9 over Harris), standing up to China (+13) and the Israel/Hamas war (+10), while 51% of voters believe Harris is better equipped to be commander-in-chief over Trump.
• Inflation and immigration remain the top two national issues for voters, with 46% saying inflation is most important personally (Democrat: 39%; Republican: 52%; Independent: 47%).
• See also: I ‘don’t recall any presidential race where we’ve seen these polls this close’: Stagwell’s Mark Penn

BEST REPUTATIONS IN CANADA

Hockey dominates in Canada – yet it’s the Professional Women’s Hockey League that is at the top of Harris Poll’s inaugural ranking of the 50 most reputable companies and organizations in the country.

• The PWHL is No. 1 – above traditional powerhouses like the NHL (35^th) – followed by Toyota, Samsung, Costco, Canadian Tire, Apple, Microsoft, Manulife, Sun Life and Nike in the top 10.
• Companies in sectors heavily reliant on pricing transparency – such as grocery (Loblaws), airlines (WestJet) and telecom (Bell) – see their reputations suffering.
• Unlike American banks, Canadian banks enjoy strong public confidence. All of Canada’s “Big Five” banks ranked in the top 25, with Scotiabank leading at 13th.
• In contrast, U.S. banks like Wells Fargo and Bank of America placed much lower in the American edition of the study, Axios Harris Poll 100, highlighting a significant cross-border difference in banking trust.

U.S. UNDERPERFORMS ON INFANT MORTALITY

The U.S. – one of the most developed nations in the world – is not among those with the lowest rates of infant deaths, and less than a third of Americans know about the crisis. These are among the findings of the Harris Poll’s second annual State of Maternal Health Report.

• Similar to last year, only about 1 in 4 Americans (29%) correctly state that the U.S. does not have one of the lowest rates of infant mortality among developed countries.
• 40% know that the U.S. has one of the highest rates of maternal mortality among developed countries.
• Only half of Americans (50%) and just 57% of Black Americans know that Black women are nearly three times as likely as white women to die due to pregnancy-related causes.
• 83% believe more needs to be done to make giving birth in the U.S. safer for mothers.
• 67% of women believe the current political environment has made pregnancy and childbirth more dangerous for women.
• 40% of Americans incorrectly believe that the United States has federal paid maternity leave.
• 39% of women who are currently pregnant or have ever been pregnant say they have experienced barriers to accessing the health care they needed during pregnancy and childbirth.
• The top barrier is the inability to take time off work or find childcare to be able to attend appointments (18%) followed by insurance-related issues (16%, up from 12% in 2023).

ICYMI:

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• PRSA Announces 2025 ICON Location – with Stagwell’s Ray Day as 2025 Chair

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

POLITICS AND ROMANCE

It seems politics no longer is a taboo subject when starting to date, our Harris Poll survey finds.

• 24% of Gen Z say they have been asked about political beliefs on a first date.
• 16% admit to lying about their beliefs.
• 28% of Gen Z have broken up with someone over political beliefs.
• 48% of Millennials and 49% of Gen X have been in a serious relationship with someone who has different political beliefs.
• 56% of Republicans say they would date a Democrat.
• 43% of Democrats say they would date a Republican.

FASHION FRIENDS IMPORTANT TO YOUNG SHOPPERS

Gen Z relies more heavily on others’ opinions when fashion shopping than any other generation, according to Harris Poll’s “Apparel & Fashion Industry Snapshot.”

• 34% of Gen Z say they always or often seek out another person’s opinion about an item – higher than 29% for Millennials, 15% for Gen X and 11% for Boomers.
• 48% of Gen Z say that they feel more confident purchasing items when they shop with someone they know than when shopping alone (compared with Millennials at 32%, Gen X at 29% and Boomers at 25%).
• Gen Z is more likely to purchase a fashion item if a family member (57%), significant other (57%), friend (56%), another shopper (41%) or a store associate (35%) recommends it.
• 23% of Gen Z say they are even more likely to purchase a fashion item if an AI tool recommends it.
• Overall, 69% of U.S. adults say that they are more likely to purchase a fashion item if it is less expensive than they anticipated.
• 24% say that they rarely purchase fashion items at full price.

SLEEPLESS IN SUPPLY CHAINS

Supply chain issues were supposed to be fixed after COVID. Yet our Harris Poll survey with Prologis finds that 66% of executives today lose sleep over them.

• 86% of executives say, “rising economic and geo-political pressures are driving decisions on where to manufacture and store goods.”
• 87% say natural disasters, regulatory shifts and unexpected political events are consuming their time.
• Less than half of all executives feel adequately prepared for challenges like cybersecurity attacks (42%), technological disruptions (41%), regulatory changes (40%), labor market fluctuations (39%), trade wars (36%) or another global pandemic (34%).

ICYMI:

In case you missed it, check out the thought-leadership and happenings around Stagwell making news:

• Parents Aren’t Following Child Car Seat Best Practices, Poll Shows
• Craving Halloween Candy? Here Are The Top 5 States With The Biggest Sweet Tooth
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• Vinted: The struggle to maintain consumer confidence