Stagwell and Code and Theory: SPORT BEACH Website and App

PROBLEM

Stagwell’s inaugural SPORT BEACH at Cannes Lions 2023, the flagship sports business destination at the festival, was a great success –featuring nearly 40 athletes and drawing more than 5,000 attendees. But to elevate the guest experience in 2024, Stagwell needed a cutting-edge digital ecosystem: a premium, seamless digital experience across web and app that matched the energy of the live event, streamlined scheduling, and personalized attendee engagement. 

SOLUTION 

Stagwell tapped Code and Theory to design and engineer a fully integrated SPORT BEACH website (sportbeach.com) and app in less than five months. The app featured an AI Assistant powered by Stagwell’s Enterprise ChatGPT, offering real-time event recommendations, scheduling tools, and local insights. Leveraging Sanity’s Content Cloud and Vercel’s hosting, the system enabled dynamic content updates, real-time integrations, and a scalable infrastructure for future events. 

RESULTS

SPORT BEACH’s digital transformation delivered impressive results, with an 89% user registration completion rate, surpassing the industry average by 50%. In less than five months, the new website and app were designed, engineered, and launched, creating a seamless digital experience that enhanced attendee engagement. With a scalable foundation now in place, SPORT BEACH is poised for an even more impactful Cannes 2025. 

About Code and Theory: The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Its unique makeup makes it the place where CMOs, CTOs and CIOs come together to drive results for their businesses.