Stagwell at the Paris 2024 Olympics

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Going for Gold

Speedo x Anomaly

Anomaly refreshed Speedo’s branding ahead of the Paris Olympics. Guided by the central theme of ‘for the love of swim,’ Anomaly crafted a bespoke typeface and design system inspired by swim forms, the shape of pools, and grids found in pool tiling. The rebrand features a new shade of green, proven by research to be most visible underwater. This updated look is geared towards revitalizing the iconic swimwear brand for a new era, making its debut on the uniforms of Australia’s 2024 Paris Olympics swimming team.

Comcast x 72andSunny

Team of Tomorrow, the innovative Comcast platform developed by 72andsunny, launched a groundbreaking campaign that challenges traditional views of professional sports. The “Joy of the Games” campaign shines a spotlight on the Paris 2024 Olympics and on the often-overlooked key ingredient that fuels the hard work and dedication required to excel at the highest levels of competition.

Core Power x Doner

Doner crafted the inspiring “Champion Your Recovery” campaign for Core Power, featuring U.S. Olympic Gold Medalist Katie Ledecky. Embracing Core Power for post-workout recovery has been a vital part of Ledecky’s regimen for years, and the collaboration on this global platform marks a significant milestone. As the trusted protein drink of Team USA, Core Power continues to provide essential recovery benefits to Olympians nationwide.

Rimowa x Anomaly

Anomaly and Rimowa embraced the Paris 2024 Olympics spirit with sleek and simple bespoke print and OOH campaign, “Engineered for Life.” Incorporating the iconic grooves of the luggage themes of athleticism, Anomaly took a huge sporting event and made it its own. Displayed in and around Paris during the Games, the ads are a visual celebration of RIMOWA’s brand belief that no one builds a legacy by standing still.

Canadian Tire x Veritas

Veritas partnered with Canadian Tire to launch an all-encompassing marketing initiative backing the #WeAllPlayForCanada platform and its dedication to fair sports representation. The “Believe in Her” campaign shines a spotlight on the remarkable stories and journeys of women in sports, featuring some of Canada’s elite athletes.

BIC x Doner

Doner and BIC lit up the advertising world with “Lit Games,” a playful take on Olympic coverage featuring none other than Snoop Dogg and Martha Stewart. Throughout the ad, the former rapper provides commentary and assesses the hospitality icon’s use of a BIC EZ Reach lighter to light a candle.

Allison Sports x The Harris Poll

With The Olympics in full swing, the new Sports Momentum Index from Allison Sports and The Harris Poll Sports Practice finds that the top five sports Americans plan to watch are gymnastics, swimming, basketball, track and field, and diving. And brands are medaling too: (48%) of Olympic viewers say they notice the games’ sponsors, and (38%) are more likely to support them. Check out the findings here and the launch of Shaun White’s Snow League here.

Stagwell Marketing Cloud x The Harris Poll

Utilizing Harris QuestDIY—The Harris Poll’s AI-powered software for survey creation—the Stagwell Marketing Cloud swiftly created and launched a diverse survey on Tuesday, July 23rd, reaching out to 1505 participants in the U.S., U.K., and France, and yielding results in just a matter of hours. Interestingly, the French showed the most nonchalant attitude towards the upcoming Summer Olympics in Paris. Dive into the detailed findings here.